Period
to 18 June 2018

The following table provides summary statistics for permanent job vacancies advertised in Hertfordshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 18 June 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
East of England > Hertfordshire
6 months to
18 Jun 2018
Same period 2017 Same period 2016
Rank 177 199 210
Rank change year-on-year +22 +11 +5
Permanent jobs citing Google Analytics 32 9 15
As % of all permanent IT jobs advertised in Hertfordshire 0.70% 0.21% 0.31%
As % of the Cloud Services category 3.31% 1.52% 3.70%
Number of salaries quoted 21 7 12
Hertfordshire median annual salary £52,500 £50,000 £47,500
Median salary % change year-on-year +5.00% +5.26% +39.44%
10th Percentile £26,250 £30,000 £31,500
90th Percentile £60,000 £50,000 £59,000
East of England median annual salary £50,000 £35,000 £37,500
% change year-on-year +42.86% -6.67% -1.32%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hertfordshire with a requirement for cloud computing skills.

All Cloud Skills
Hertfordshire
Permanent vacancies with a requirement for cloud computing skills 967 592 405
As % of all permanent IT jobs advertised in Hertfordshire 21.25% 13.90% 8.35%
Number of salaries quoted 796 470 306
Hertfordshire median annual salary £55,000 £52,500 £52,500
Median salary % change year-on-year +4.76% - +16.67%
10th Percentile £31,250 £26,475 £30,250
90th Percentile £72,500 £71,250 £80,000
East of England median annual salary £52,500 £45,000 £48,500
% change year-on-year +16.67% -7.22% +14.12%

Google Analytics
Job Vacancy Trend in Hertfordshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Hertfordshire.

Job vacancy trend for Google Analytics in Hertfordshire

Google Analytics
Salary Trend in Hertfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Hertfordshire.

Salary trend for Google Analytics in Hertfordshire

Google Analytics
Salary Histogram in Hertfordshire

The salary distribution of IT jobs citing Google Analytics in Hertfordshire over the 6 months to 18 June 2018.

Salary histogram for Google Analytics in Hertfordshire

Google Analytics
Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Hertfordshire region over the 6 months to 18 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Welwyn Garden City - 9 - - 1
Potters Bar - 7 £60,000 -
Hemel Hempstead - 5 £42,500 - 1
Borehamwood - 4 £52,500 - 1
Watford +4 3 £44,750 +49.17% 1
Hatfield - 2 £52,500 -
Rickmansworth - 1 £27,500 -
Google Analytics
East of England

For the 6 months to 18 June 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Hertfordshire region with a requirement for Google Analytics.

1 32 (100.00%) Google
1 32 (100.00%) Analytics
2 24 (75.00%) Marketing
3 23 (71.88%) User Experience
4 17 (53.13%) Adobe
5 12 (37.50%) Analytical Skills
6 11 (34.38%) Tableau
6 11 (34.38%) SEO
6 11 (34.38%) JavaScript
6 11 (34.38%) SQL
7 10 (31.25%) HTML
7 10 (31.25%) CSS
7 10 (31.25%) E-Commerce
7 10 (31.25%) Digital Marketing
7 10 (31.25%) Degree
7 10 (31.25%) CMS
7 10 (31.25%) Agile Software Development
7 10 (31.25%) Visualisation
8 9 (28.13%) Hadoop
8 9 (28.13%) Alteryx
9 8 (25.00%) jQuery
9 8 (25.00%) Project Management
10 7 (21.88%) Photoshop
10 7 (21.88%) Retail
10 7 (21.88%) Validation
10 7 (21.88%) Adobe Illustrator
10 7 (21.88%) Web Design
10 7 (21.88%) Umbraco
10 7 (21.88%) Marketing Analytics
10 7 (21.88%) Customer Insight

Google Analytics
Co-occurring IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (31.25%) CMS
2 7 (21.88%) Umbraco
3 4 (12.50%) Apache Spark
4 1 (3.13%) WordPress
Applications
1 7 (21.88%) Adobe Creative Suite
1 7 (21.88%) Adobe Illustrator
1 7 (21.88%) Photoshop
2 1 (3.13%) Microsoft Excel
2 1 (3.13%) MS Visio
Cloud Services
1 6 (18.75%) Adobe Analytics
2 2 (6.25%) Google Cloud Platform
3 1 (3.13%) G Suite
3 1 (3.13%) GitHub
3 1 (3.13%) Serverless
Database & Business Intelligence
1 9 (28.13%) Hadoop
2 2 (6.25%) BigQuery
3 1 (3.13%) MongoDB
3 1 (3.13%) MySQL
3 1 (3.13%) NoSQL
3 1 (3.13%) SQL Server
Development Applications
1 1 (3.13%) Bitbucket
1 1 (3.13%) Git (software)
1 1 (3.13%) Team Foundation Server
General
1 24 (75.00%) Marketing
2 7 (21.88%) Retail
3 6 (18.75%) Legal
4 2 (6.25%) Advertising
5 1 (3.13%) Finance
5 1 (3.13%) Financial Institution
Job Titles
1 7 (21.88%) Developer
1 7 (21.88%) Front End Developer (Client-Side Developer)
2 6 (18.75%) Analyst
3 5 (15.63%) Analytics Manager
3 5 (15.63%) Customer Analytics Manager
4 4 (12.50%) Customer Analyst
4 4 (12.50%) Digital Developer
4 4 (12.50%) Digital Marketing Developer
4 4 (12.50%) Senior Developer
4 4 (12.50%) Senior Front-End Developer
5 3 (9.38%) Agile Product Owner
5 3 (9.38%) Digital Executive
5 3 (9.38%) Product Owner
5 3 (9.38%) Senior Product Owner
6 2 (6.25%) Conversion Manager
6 2 (6.25%) Designer
6 2 (6.25%) Digital Marketing Manager
6 2 (6.25%) Marketing Manager
6 2 (6.25%) Web Designer
6 2 (6.25%) Web Manager
Libraries, Frameworks & Software Standards
1 10 (31.25%) CSS
1 10 (31.25%) HTML
2 8 (25.00%) jQuery
3 1 (3.13%) Laravel
3 1 (3.13%) XML
Miscellaneous
1 23 (71.88%) User Experience
2 12 (37.50%) Analytical Skills
3 6 (18.75%) Photography
4 2 (6.25%) Social Media
5 1 (3.13%) Algorithms
5 1 (3.13%) Digital Media
Processes & Methodologies
1 32 (100.00%) Analytics
2 11 (34.38%) SEO
3 10 (31.25%) Agile Software Development
3 10 (31.25%) Digital Marketing
3 10 (31.25%) E-Commerce
3 10 (31.25%) Visualisation
4 8 (25.00%) Project Management
5 7 (21.88%) Customer Insight
5 7 (21.88%) Front End Development
5 7 (21.88%) Marketing Analytics
5 7 (21.88%) Marketing Strategy
5 7 (21.88%) Validation
5 7 (21.88%) Web Design
6 6 (18.75%) Risk Management
7 5 (15.63%) B2B
7 5 (15.63%) B2C
7 5 (15.63%) Customer Analytics
7 5 (15.63%) Data Visualisation
7 5 (15.63%) Digital Analytics
7 5 (15.63%) Statistics
Programming Languages
1 11 (34.38%) JavaScript
1 11 (34.38%) SQL
2 5 (15.63%) Python
3 4 (12.50%) R
4 1 (3.13%) Google Apps Script
4 1 (3.13%) Java
4 1 (3.13%) PHP
4 1 (3.13%) VBA
Qualifications
1 10 (31.25%) Degree
2 4 (12.50%) Numerate Degree
Quality Assurance & Compliance
1 2 (6.25%) Data Quality
2 1 (3.13%) QA
System Software
1 1 (3.13%) Docker
Systems Management
1 1 (3.13%) Kubernetes
Vendors
1 32 (100.00%) Google
2 17 (53.13%) Adobe
3 11 (34.38%) Tableau
4 9 (28.13%) Alteryx
5 7 (21.88%) Pardot
6 3 (9.38%) Capita
6 3 (9.38%) Omniture
7 1 (3.13%) DoubleClick
7 1 (3.13%) Facebook
7 1 (3.13%) Monetate
7 1 (3.13%) Optimizely
7 1 (3.13%) Qubit
7 1 (3.13%) Twitter