Period
to 22 January 2019

The following table provides summary statistics for permanent job vacancies advertised in Hertfordshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 22 January 2019 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
East of England > Hertfordshire
6 months to
22 Jan 2019
Same period 2018 Same period 2017
Rank 176 186 186
Rank change year-on-year +10 0 +23
Permanent jobs citing Google Analytics 20 31 32
As % of all permanent IT jobs advertised in Hertfordshire 0.56% 0.68% 0.73%
As % of the Cloud Services category 2.01% 3.48% 5.64%
Number of salaries quoted 20 20 20
Hertfordshire median annual salary £50,000 £27,250 £30,000
Median salary % change year-on-year +83.49% -9.17% -14.29%
10th Percentile £23,725 £21,500 £25,725
90th Percentile £55,125 £38,750 £38,750
East of England median annual salary £43,750 £30,000 £32,000
% change year-on-year +45.83% -6.25% -28.89%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hertfordshire with a requirement for cloud computing skills.

All Cloud Skills
Hertfordshire
Permanent vacancies with a requirement for cloud computing skills 993 892 567
As % of all permanent IT jobs advertised in Hertfordshire 27.77% 19.63% 12.94%
Number of salaries quoted 801 773 468
Hertfordshire median annual salary £52,500 £55,000 £52,500
Median salary % change year-on-year -4.55% +4.76% +10.53%
10th Percentile £26,250 £30,000 £30,000
90th Percentile £72,500 £72,500 £75,000
East of England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Google Analytics
Job Vacancy Trend in Hertfordshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Hertfordshire.

Job vacancy trend for Google Analytics in Hertfordshire

Google Analytics
Salary Trend in Hertfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Hertfordshire.

Salary trend for Google Analytics in Hertfordshire

Google Analytics
Salary Histogram in Hertfordshire

The salary distribution of IT jobs citing Google Analytics in Hertfordshire over the 6 months to 22 January 2019.

Salary histogram for Google Analytics in Hertfordshire

Google Analytics
Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Hertfordshire region over the 6 months to 22 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
St Albans - 10 £50,000 - 1
Rickmansworth - 3 £52,500 -
Watford -19 2 £38,750 +31.36%
Berkhamsted - 2 £25,000 -
Google Analytics
East of England

For the 6 months to 22 January 2019, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Hertfordshire region with a requirement for Google Analytics.

1 20 (100.00%) Google
1 20 (100.00%) Analytics
2 19 (95.00%) Agile Software Development
3 18 (90.00%) E-Commerce
4 12 (60.00%) JavaScript
4 12 (60.00%) SQL
5 11 (55.00%) Degree
5 11 (55.00%) User Experience
6 10 (50.00%) Analytical Skills
6 10 (50.00%) Optimizely
6 10 (50.00%) Analytical Thinking
6 10 (50.00%) Microsoft Azure
6 10 (50.00%) Amazon AWS
6 10 (50.00%) Data Analysis
6 10 (50.00%) Web Development
6 10 (50.00%) CSS
6 10 (50.00%) HTML
6 10 (50.00%) B2C
6 10 (50.00%) IBM
6 10 (50.00%) Microsoft
7 7 (35.00%) Project Management
7 7 (35.00%) JIRA
7 7 (35.00%) User Stories
8 5 (25.00%) QA
9 4 (20.00%) Product Management
9 4 (20.00%) Mobile App
10 3 (15.00%) Customer-Centric Approach
10 3 (15.00%) Acceptance Criteria
10 3 (15.00%) Customer-Centricity
10 3 (15.00%) Digital Transformation Programme

Google Analytics
Co-occurring IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (10.00%) WordPress
Cloud Services
1 10 (50.00%) Amazon AWS
1 10 (50.00%) Microsoft Azure
Communications & Networking
1 1 (5.00%) Internet
Development Applications
1 7 (35.00%) JIRA
2 2 (10.00%) Appium
2 2 (10.00%) Selenium
General
1 1 (5.00%) Finance
1 1 (5.00%) Retail
Job Titles
1 10 (50.00%) Conversion Specialist
2 7 (35.00%) Digital Product Owner
2 7 (35.00%) Product Owner
3 3 (15.00%) Agile Product Owner
3 3 (15.00%) Senior Data Warehouse Specialist
3 3 (15.00%) Website Product Owner
4 2 (10.00%) QA Tester
4 2 (10.00%) Tester
5 1 (5.00%) Analyst
5 1 (5.00%) Research Analyst
5 1 (5.00%) User Experience Researcher
5 1 (5.00%) UX Analyst
Libraries, Frameworks & Software Standards
1 10 (50.00%) CSS
1 10 (50.00%) HTML
Miscellaneous
1 11 (55.00%) User Experience
2 10 (50.00%) Analytical Skills
3 4 (20.00%) Mobile App
Operating Systems
1 2 (10.00%) Unix
Processes & Methodologies
1 20 (100.00%) Analytics
2 19 (95.00%) Agile Software Development
3 18 (90.00%) E-Commerce
4 10 (50.00%) Analytical Thinking
4 10 (50.00%) B2C
4 10 (50.00%) Data Analysis
4 10 (50.00%) Web Development
5 7 (35.00%) Project Management
5 7 (35.00%) User Stories
6 4 (20.00%) Product Management
7 3 (15.00%) Acceptance Criteria
7 3 (15.00%) Customer-Centric Approach
7 3 (15.00%) Customer-Centricity
7 3 (15.00%) Digital Transformation Programme
8 2 (10.00%) Scrum
8 2 (10.00%) Test Automation
9 1 (5.00%) Conversion Rate Optimisation
9 1 (5.00%) Manual Testing
Programming Languages
1 12 (60.00%) JavaScript
1 12 (60.00%) SQL
2 2 (10.00%) Java
2 2 (10.00%) Perl
2 2 (10.00%) Ruby
Qualifications
1 11 (55.00%) Degree
2 2 (10.00%) ISTQB
2 2 (10.00%) ISTQB Foundation Certification
Quality Assurance & Compliance
1 5 (25.00%) QA
Vendors
1 20 (100.00%) Google
2 10 (50.00%) IBM
2 10 (50.00%) Microsoft
2 10 (50.00%) Optimizely