Period
to 21 October 2018

The following table provides summary statistics for permanent job vacancies advertised in Hertfordshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 21 October 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
East of England > Hertfordshire
6 months to
21 Oct 2018
Same period 2017 Same period 2016
Rank 168 189 191
Rank change year-on-year +21 +2 +31
Permanent jobs citing Google Analytics 41 21 20
As % of all permanent IT jobs advertised in Hertfordshire 1.02% 0.50% 0.46%
As % of the Cloud Services category 3.92% 2.62% 4.51%
Number of salaries quoted 36 21 10
Hertfordshire median annual salary £50,000 £25,000 £26,750
Median salary % change year-on-year +100.00% -6.54% -25.69%
10th Percentile £27,250 £21,500 £25,125
90th Percentile £60,000 £47,000 £42,125
East of England median annual salary £42,500 £29,500 £29,500
% change year-on-year +44.07% - -26.25%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hertfordshire with a requirement for cloud computing skills.

All Cloud Skills
Hertfordshire
Permanent vacancies with a requirement for cloud computing skills 1,046 802 443
As % of all permanent IT jobs advertised in Hertfordshire 26.10% 19.13% 10.09%
Number of salaries quoted 825 687 376
Hertfordshire median annual salary £52,500 £52,500 £53,250
Median salary % change year-on-year - -1.41% +18.33%
10th Percentile £27,500 £27,800 £32,000
90th Percentile £75,000 £71,250 £78,750
East of England median annual salary £50,000 £47,500 £48,500
% change year-on-year +5.26% -2.06% +14.12%

Google Analytics
Job Vacancy Trend in Hertfordshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Hertfordshire.

Job vacancy trend for Google Analytics in Hertfordshire

Google Analytics
Salary Trend in Hertfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Hertfordshire.

Salary trend for Google Analytics in Hertfordshire

Google Analytics
Salary Histogram in Hertfordshire

The salary distribution of IT jobs citing Google Analytics in Hertfordshire over the 6 months to 21 October 2018.

Salary histogram for Google Analytics in Hertfordshire

Google Analytics
Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Hertfordshire region over the 6 months to 21 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
St Albans - 13 £50,000 -
Hemel Hempstead +17 8 £30,000 +20.00%
Potters Bar - 6 £60,000 -
Welwyn Garden City - 5 - -
Borehamwood - 4 £52,500 -
Watford -13 2 £27,250 +13.54% 1
Hatfield - 2 £52,500 -
Google Analytics
East of England

For the 6 months to 21 October 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Hertfordshire region with a requirement for Google Analytics.

1 41 (100.00%) Google
1 41 (100.00%) Analytics
2 30 (73.17%) User Experience
3 26 (63.41%) E-Commerce
4 23 (56.10%) JavaScript
4 23 (56.10%) Agile Software Development
5 21 (51.22%) HTML
5 21 (51.22%) CSS
6 20 (48.78%) SQL
7 19 (46.34%) B2C
8 17 (41.46%) Degree
8 17 (41.46%) Analytical Skills
9 16 (39.02%) Marketing
9 16 (39.02%) Web Development
10 15 (36.59%) Data Analysis
11 13 (31.71%) IBM
11 13 (31.71%) Microsoft
11 13 (31.71%) Microsoft Azure
11 13 (31.71%) Amazon AWS
11 13 (31.71%) Optimizely
12 12 (29.27%) Adobe
13 10 (24.39%) Analytical Thinking
14 9 (21.95%) CMS
15 8 (19.51%) SEO
15 8 (19.51%) Digital Marketing
15 8 (19.51%) jQuery
16 7 (17.07%) Validation
16 7 (17.07%) Retail
16 7 (17.07%) Adobe Illustrator
16 7 (17.07%) Web Design

Google Analytics
Co-occurring IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (21.95%) CMS
2 7 (17.07%) Umbraco
3 1 (2.44%) WordPress
Applications
1 7 (17.07%) Adobe Creative Suite
1 7 (17.07%) Adobe Illustrator
1 7 (17.07%) Photoshop
2 1 (2.44%) Microsoft Excel
Cloud Services
1 13 (31.71%) Amazon AWS
1 13 (31.71%) Microsoft Azure
2 6 (14.63%) Adobe Analytics
3 2 (4.88%) Google Cloud Platform
4 1 (2.44%) G Suite
4 1 (2.44%) GitHub
4 1 (2.44%) Serverless
Database & Business Intelligence
1 2 (4.88%) BigQuery
2 1 (2.44%) MongoDB
2 1 (2.44%) MySQL
2 1 (2.44%) NoSQL
2 1 (2.44%) SQL Server
Development Applications
1 1 (2.44%) Bitbucket
1 1 (2.44%) Git (software)
1 1 (2.44%) Team Foundation Server
General
1 16 (39.02%) Marketing
2 7 (17.07%) Retail
3 6 (14.63%) Legal
4 1 (2.44%) Finance
4 1 (2.44%) Financial Institution
Job Titles
1 11 (26.83%) Analyst
1 11 (26.83%) Conversion Specialist
2 7 (17.07%) Developer
2 7 (17.07%) Front End Developer (Client-Side Developer)
3 5 (12.20%) Customer Analyst
3 5 (12.20%) Senior Analyst
4 4 (9.76%) Digital Developer
4 4 (9.76%) Digital Marketing Developer
4 4 (9.76%) Senior Developer
4 4 (9.76%) Senior Front-End Developer
5 3 (7.32%) Agile Product Owner
5 3 (7.32%) Digital Analyst
5 3 (7.32%) Product Owner
5 3 (7.32%) Senior Data Warehouse Specialist
5 3 (7.32%) Senior Product Owner
6 2 (4.88%) Conversion Manager
6 2 (4.88%) Designer
6 2 (4.88%) Digital Executive
6 2 (4.88%) Web Designer
6 2 (4.88%) Web Manager
Libraries, Frameworks & Software Standards
1 21 (51.22%) CSS
1 21 (51.22%) HTML
2 8 (19.51%) jQuery
3 1 (2.44%) Laravel
3 1 (2.44%) XML
Miscellaneous
1 30 (73.17%) User Experience
2 17 (41.46%) Analytical Skills
3 6 (14.63%) Photography
4 1 (2.44%) Algorithms
4 1 (2.44%) Mobile App
4 1 (2.44%) Social Media
Processes & Methodologies
1 41 (100.00%) Analytics
2 26 (63.41%) E-Commerce
3 23 (56.10%) Agile Software Development
4 19 (46.34%) B2C
5 16 (39.02%) Web Development
6 15 (36.59%) Data Analysis
7 10 (24.39%) Analytical Thinking
8 8 (19.51%) Digital Marketing
8 8 (19.51%) SEO
9 7 (17.07%) Customer Insight
9 7 (17.07%) Marketing Analytics
9 7 (17.07%) Marketing Strategy
9 7 (17.07%) Project Management
9 7 (17.07%) Validation
9 7 (17.07%) Web Design
10 6 (14.63%) A/B Testing
10 6 (14.63%) Conversion Rate Optimisation
10 6 (14.63%) Front End Development
10 6 (14.63%) Mentoring
10 6 (14.63%) Visualisation
Programming Languages
1 23 (56.10%) JavaScript
2 20 (48.78%) SQL
3 6 (14.63%) Python
4 5 (12.20%) R
5 1 (2.44%) Google Apps Script
5 1 (2.44%) Java
5 1 (2.44%) PHP
5 1 (2.44%) VBA
Qualifications
1 17 (41.46%) Degree
Quality Assurance & Compliance
1 5 (12.20%) Actionable Recommendations
2 2 (4.88%) Data Quality
System Software
1 1 (2.44%) Docker
Systems Management
1 1 (2.44%) Kubernetes
Vendors
1 41 (100.00%) Google
2 13 (31.71%) IBM
2 13 (31.71%) Microsoft
2 13 (31.71%) Optimizely
3 12 (29.27%) Adobe
4 7 (17.07%) Tableau
5 6 (14.63%) Pardot
6 5 (12.20%) Alteryx
7 3 (7.32%) Omniture