Period
to 20 January 2018

The following table provides summary statistics for permanent job vacancies advertised in Hertfordshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 20 January 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
East of England > Hertfordshire
6 months to
20 Jan 2018
Same period 2017 Same period 2016
Rank 183 185 211
Rank change year-on-year +2 +26 +6
Permanent jobs citing Google Analytics 31 32 19
As % of all permanent IT jobs advertised in Hertfordshire 0.70% 0.73% 0.38%
As % of the Cloud Services category 3.56% 5.63% 4.38%
Number of salaries quoted 20 20 19
Hertfordshire median annual salary £27,250 £30,000 £35,000
Median salary % change year-on-year -9.17% -14.29% +27.57%
10th Percentile £21,500 £25,725 £26,250
90th Percentile £38,750 £38,750 £58,000
East of England median annual salary £30,000 £32,000 £45,000
% change year-on-year -6.25% -28.89% +33.33%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hertfordshire with a requirement for cloud computing skills.

All Cloud Skills
Hertfordshire
Permanent vacancies with a requirement for cloud computing skills 871 568 434
As % of all permanent IT jobs advertised in Hertfordshire 19.53% 12.89% 8.57%
Number of salaries quoted 753 468 366
Hertfordshire median annual salary £55,000 £52,500 £47,500
Median salary % change year-on-year +4.76% +10.53% -5.00%
10th Percentile £29,800 £30,000 £28,250
90th Percentile £72,500 £75,000 £77,500
East of England median annual salary £50,000 £47,500 £45,000
% change year-on-year +5.26% +5.56% -

Google Analytics
Job Vacancy Trend in Hertfordshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Hertfordshire.

Job vacancy trend for Google Analytics in Hertfordshire

Google Analytics
Salary Trend in Hertfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Hertfordshire.

Salary trend for Google Analytics in Hertfordshire

Google Analytics
Salary Histogram in Hertfordshire

The salary distribution of IT jobs citing Google Analytics in Hertfordshire over the 6 months to 20 January 2018.

Salary histogram for Google Analytics in Hertfordshire

Google Analytics
Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Hertfordshire region over the 6 months to 20 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford -5 17 £29,500 -1.67%
Hemel Hempstead -4 8 £25,000 -33.33%
Welwyn Garden City -4 5 - -
Google Analytics
East of England

For the 6 months to 20 January 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hertfordshire region with a requirement for Google Analytics.

1 31 (100.00%) Analytics
2 28 (90.32%) Google
3 27 (87.10%) Marketing
4 25 (80.65%) Analytical Skills
5 24 (77.42%) E-Commerce
6 22 (70.97%) SEO
7 15 (48.39%) Web Analytics
8 13 (41.94%) Digital Marketing
9 10 (32.26%) Adobe
9 10 (32.26%) Actionable Insight
10 9 (29.03%) Personalization
11 8 (25.81%) User Experience
12 7 (22.58%) Microsoft Excel
13 6 (19.35%) Retail
14 5 (16.13%) Coremetrics
14 5 (16.13%) Degree
14 5 (16.13%) Python
14 5 (16.13%) SQL
14 5 (16.13%) Augmented Reality
14 5 (16.13%) R
14 5 (16.13%) Adobe Analytics
14 5 (16.13%) Tableau
14 5 (16.13%) Apache Spark
14 5 (16.13%) Dashboard Development
14 5 (16.13%) Alteryx
14 5 (16.13%) Customer Segmentation
14 5 (16.13%) Line Management
14 5 (16.13%) Numerate Degree
14 5 (16.13%) Hadoop
14 5 (16.13%) Visualisation

Google Analytics
Co-occurring IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (16.13%) Apache Spark
2 3 (9.68%) CMS
Applications
1 7 (22.58%) Microsoft Excel
2 4 (12.90%) Microsoft Office
3 3 (9.68%) Photoshop
3 3 (9.68%) Spreadsheet
4 1 (3.23%) MS Visio
Cloud Services
1 5 (16.13%) Adobe Analytics
2 3 (9.68%) AdWords
Database & Business Intelligence
1 5 (16.13%) Hadoop
2 1 (3.23%) Big Data
General
1 27 (87.10%) Marketing
2 6 (19.35%) Retail
3 1 (3.23%) Advertising
3 1 (3.23%) Brand Awareness
3 1 (3.23%) Finance
Job Titles
1 10 (32.26%) Analyst
2 5 (16.13%) Customer Analyst
2 5 (16.13%) E-Marketing Analyst
2 5 (16.13%) Marketing Analyst
2 5 (16.13%) Web Analyst
2 5 (16.13%) Web Marketing Analyst
3 3 (9.68%) Digital Marketing Assistant
3 3 (9.68%) E-Commerce Manager
3 3 (9.68%) Marketing Assistant
3 3 (9.68%) Web Editor
3 3 (9.68%) Website Editor
4 2 (6.45%) Marketing Manager
5 1 (3.23%) Digital Executive
5 1 (3.23%) Digital Marketing Manager
5 1 (3.23%) Marketing Executive
5 1 (3.23%) PPC Specialist
5 1 (3.23%) Senior Digital Marketing Executive
5 1 (3.23%) Senior Manager
5 1 (3.23%) Senior Marketing Executive
5 1 (3.23%) Senior Marketing Manager
Libraries, Frameworks & Software Standards
1 4 (12.90%) HTML
2 1 (3.23%) CSS
Miscellaneous
1 25 (80.65%) Analytical Skills
2 8 (25.81%) User Experience
3 5 (16.13%) Augmented Reality
Processes & Methodologies
1 31 (100.00%) Analytics
2 24 (77.42%) E-Commerce
3 22 (70.97%) SEO
4 15 (48.39%) Web Analytics
5 13 (41.94%) Digital Marketing
6 10 (32.26%) Actionable Insight
7 9 (29.03%) Personalization
8 5 (16.13%) Customer Segmentation
8 5 (16.13%) Dashboard Development
8 5 (16.13%) Line Management
8 5 (16.13%) Visualisation
9 3 (9.68%) Content Management
9 3 (9.68%) Web Operations
10 2 (6.45%) Pay per click
11 1 (3.23%) Affiliate Marketing
11 1 (3.23%) Affiliate Network
11 1 (3.23%) Data Analysis
11 1 (3.23%) DNA
11 1 (3.23%) Presales
11 1 (3.23%) Wireframes
Programming Languages
1 5 (16.13%) Python
1 5 (16.13%) R
1 5 (16.13%) SQL
2 1 (3.23%) JavaScript
Qualifications
1 5 (16.13%) Degree
1 5 (16.13%) Numerate Degree
Quality Assurance & Compliance
1 1 (3.23%) QA
Vendors
1 28 (90.32%) Google
2 10 (32.26%) Adobe
3 5 (16.13%) Alteryx
3 5 (16.13%) Coremetrics
3 5 (16.13%) Tableau
4 4 (12.90%) Microsoft
5 1 (3.23%) Facebook
5 1 (3.23%) Kenshoo
5 1 (3.23%) Monetate
5 1 (3.23%) Omniture
5 1 (3.23%) Optimizely
5 1 (3.23%) Qubit