The following table provides summary statistics for permanent job vacancies advertised in Hertfordshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 26 April 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
East of England / Hertfordshire
3 months to
26 Apr 2017
Same period 2016 Same period 2015
Rank 139 152 152
Rank change year-on-year +13 0  
Permanent jobs citing Google Analytics 2 8 18
As % of all permanent IT jobs advertised in Hertfordshire 0.092% 0.31% 0.68%
As % of the Cloud Services category 0.77% 3.36% 6.45%
Number of salaries quoted 2 6 13
Median salary £50,000 £50,000 £27,436
Median salary % change year-on-year - +82.24%  
UK excluding London median salary £34,500 £32,500 £30,000
% change year-on-year +6.15% +8.33%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hertfordshire with a requirement for cloud computing skills.

Cloud Computing Skills
Hertfordshire
Permanent job vacancies with a requirement for cloud computing skills 259 238 279
As % of all permanent IT job vacancies advertised in Hertfordshire 11.97% 9.22% 10.59%
Number of salaries quoted 201 166 233
Median salary £53,750 £55,000 £45,000
Median salary % change year-on-year -2.27% +22.22%  
90% offered a salary of more than £27,500 £31,000 £27,000
10% offered a salary of more than £62,500 £65,000 £80,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Job Vacancy Trend in Hertfordshire

The job posting trend of jobs advertised in Hertfordshire citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Hertfordshire

Google Analytics
Salary Trend in Hertfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Hertfordshire.

Salary trend for Google Analytics in Hertfordshire

For the 6 months to 26 April 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hertfordshire region with a requirement for Google Analytics.

1 17 (100.00%) Google
1 17 (100.00%) Analytics
2 15 (88.24%) Marketing
2 15 (88.24%) SEO
3 11 (64.71%) CMS
4 8 (47.06%) Analytical Skills
5 7 (41.18%) E-Commerce
6 4 (23.53%) Content Management
6 4 (23.53%) Advertising
6 4 (23.53%) Marketing Strategy
6 4 (23.53%) Facebook
6 4 (23.53%) Twitter
6 4 (23.53%) Digital Marketing
6 4 (23.53%) Open Source
6 4 (23.53%) Social Media
6 4 (23.53%) Marketing Automation
6 4 (23.53%) AdWords
6 4 (23.53%) Integrated Marketing
6 4 (23.53%) Pay per click
7 2 (11.76%) SQL Server Analysis Services
7 2 (11.76%) Stakeholder Engagement
7 2 (11.76%) Customer Insight
7 2 (11.76%) Business Transformation
7 2 (11.76%) Stakeholder Management
7 2 (11.76%) SQL Server Integration Services
7 2 (11.76%) SQL Server Reporting Services
7 2 (11.76%) Finance
7 2 (11.76%) Business Intelligence
7 2 (11.76%) Microsoft
7 2 (11.76%) SQL

Google Analytics
Co-occurring IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (64.71%) CMS
Applications
1 2 (11.76%) Microsoft Excel
Cloud Services
1 4 (23.53%) AdWords
Database & Business Intelligence
1 2 (11.76%) SQL Server Analysis Services
1 2 (11.76%) SQL Server Integration Services
1 2 (11.76%) SQL Server Reporting Services
General
1 15 (88.24%) Marketing
2 4 (23.53%) Advertising
3 2 (11.76%) Finance
Job Titles
1 8 (47.06%) Marketing Manager
2 4 (23.53%) Digital Marketing Manager
2 4 (23.53%) IT Manager
2 4 (23.53%) Marketing Communications Manager
3 2 (11.76%) Business Intelligence Manager
3 2 (11.76%) MI Manager
4 1 (5.88%) Digital Executive
4 1 (5.88%) Digital Marketing Executive
4 1 (5.88%) Marketing Executive
4 1 (5.88%) Online Merchandiser
4 1 (5.88%) Senior Digital Marketing Executive
4 1 (5.88%) Senior Digital Marketing Manager
4 1 (5.88%) Senior Manager
4 1 (5.88%) Senior Marketing Executive
4 1 (5.88%) Senior Marketing Manager
Miscellaneous
1 8 (47.06%) Analytical Skills
2 4 (23.53%) Social Media
Processes & Methodologies
1 17 (100.00%) Analytics
2 15 (88.24%) SEO
3 7 (41.18%) E-Commerce
4 4 (23.53%) Content Management
4 4 (23.53%) Digital Marketing
4 4 (23.53%) Integrated Marketing
4 4 (23.53%) Marketing Automation
4 4 (23.53%) Marketing Strategy
4 4 (23.53%) Open Source
4 4 (23.53%) Pay per click
5 2 (11.76%) Business Intelligence
5 2 (11.76%) Business Transformation
5 2 (11.76%) Customer Insight
5 2 (11.76%) Stakeholder Engagement
5 2 (11.76%) Stakeholder Management
6 1 (5.88%) Lead Generation
Programming Languages
1 2 (11.76%) SQL
1 2 (11.76%) T-SQL
Vendors
1 17 (100.00%) Google
2 4 (23.53%) Facebook
2 4 (23.53%) Twitter
3 2 (11.76%) Microsoft