Period
to 14 August 2018

The following table provides summary statistics for permanent job vacancies advertised in Hertfordshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 14 August 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
East of England > Hertfordshire
6 months to
14 Aug 2018
Same period 2017 Same period 2016
Rank 173 200 207
Rank change year-on-year +27 +7 +10
Permanent jobs citing Google Analytics 40 14 8
As % of all permanent IT jobs advertised in Hertfordshire 0.93% 0.33% 0.17%
As % of the Cloud Services category 4.13% 2.05% 2.20%
Number of salaries quoted 29 14 5
Hertfordshire median annual salary £52,500 £25,000 £50,000
Median salary % change year-on-year +110.00% -50.00% +42.72%
10th Percentile £27,400 £22,000 £38,000
90th Percentile £60,000 £50,000 £63,500
East of England median annual salary £46,250 £31,500 £28,000
% change year-on-year +46.83% +12.50% -30.00%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hertfordshire with a requirement for cloud computing skills.

All Cloud Skills
Hertfordshire
Permanent vacancies with a requirement for cloud computing skills 969 683 364
As % of all permanent IT jobs advertised in Hertfordshire 22.60% 16.33% 7.92%
Number of salaries quoted 772 559 293
Hertfordshire median annual salary £55,000 £52,500 £55,000
Median salary % change year-on-year +4.76% -4.55% +22.22%
10th Percentile £28,075 £27,900 £30,750
90th Percentile £73,625 £69,000 £78,750
East of England median annual salary £50,000 £47,500 £50,000
% change year-on-year +5.26% -5.00% +17.65%

Google Analytics
Job Vacancy Trend in Hertfordshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Hertfordshire.

Job vacancy trend for Google Analytics in Hertfordshire

Google Analytics
Salary Trend in Hertfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Hertfordshire.

Salary trend for Google Analytics in Hertfordshire

Google Analytics
Salary Histogram in Hertfordshire

The salary distribution of IT jobs citing Google Analytics in Hertfordshire over the 6 months to 14 August 2018.

Salary histogram for Google Analytics in Hertfordshire

Google Analytics
Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Hertfordshire region over the 6 months to 14 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Welwyn Garden City - 10 - -
Hemel Hempstead +17 8 £30,000 +20.00% 1
Potters Bar - 7 £60,000 -
St Albans - 6 £42,500 -
Borehamwood - 4 £52,500 -
Watford +2 2 £44,750 +86.46%
Hatfield - 2 £52,500 -
Google Analytics
East of England

For the 6 months to 14 August 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Hertfordshire region with a requirement for Google Analytics.

1 40 (100.00%) Google
1 40 (100.00%) Analytics
2 28 (70.00%) User Experience
3 23 (57.50%) Marketing
4 18 (45.00%) SQL
4 18 (45.00%) E-Commerce
4 18 (45.00%) Adobe
5 16 (40.00%) JavaScript
5 16 (40.00%) Agile Software Development
6 15 (37.50%) HTML
6 15 (37.50%) CSS
6 15 (37.50%) Analytical Skills
7 12 (30.00%) Tableau
7 12 (30.00%) B2C
8 11 (27.50%) Visualisation
8 11 (27.50%) Adobe Analytics
9 10 (25.00%) Alteryx
9 10 (25.00%) SEO
9 10 (25.00%) CMS
9 10 (25.00%) Web Development
9 10 (25.00%) Statistics
9 10 (25.00%) Digital Marketing
9 10 (25.00%) Decision-Making
9 10 (25.00%) Due Diligence
9 10 (25.00%) Critical Thinking
10 9 (22.50%) Degree
11 8 (20.00%) jQuery
11 8 (20.00%) Data Analysis
11 8 (20.00%) Project Management
12 7 (17.50%) Validation

Google Analytics
Co-occurring IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (25.00%) CMS
2 7 (17.50%) Umbraco
3 1 (2.50%) WordPress
Applications
1 7 (17.50%) Adobe Creative Suite
1 7 (17.50%) Adobe Illustrator
1 7 (17.50%) Photoshop
2 1 (2.50%) Microsoft Excel
Cloud Services
1 11 (27.50%) Adobe Analytics
2 6 (15.00%) Amazon AWS
2 6 (15.00%) Microsoft Azure
3 2 (5.00%) Google Cloud Platform
4 1 (2.50%) G Suite
4 1 (2.50%) GitHub
4 1 (2.50%) Serverless
Database & Business Intelligence
1 5 (12.50%) Hadoop
2 2 (5.00%) BigQuery
3 1 (2.50%) MongoDB
3 1 (2.50%) MySQL
3 1 (2.50%) NoSQL
3 1 (2.50%) SQL Server
Development Applications
1 1 (2.50%) Bitbucket
1 1 (2.50%) Git (software)
1 1 (2.50%) Team Foundation Server
General
1 23 (57.50%) Marketing
2 6 (15.00%) Legal
2 6 (15.00%) Retail
3 1 (2.50%) Advertising
3 1 (2.50%) Finance
3 1 (2.50%) Financial Institution
Job Titles
1 10 (25.00%) Analyst
2 7 (17.50%) Developer
2 7 (17.50%) Front End Developer (Client-Side Developer)
3 5 (12.50%) Analytics Manager
3 5 (12.50%) Customer Analyst
3 5 (12.50%) Customer Analytics Manager
3 5 (12.50%) Senior Analyst
4 4 (10.00%) Conversion Specialist
4 4 (10.00%) Digital Developer
4 4 (10.00%) Digital Marketing Developer
4 4 (10.00%) Senior Developer
4 4 (10.00%) Senior Front-End Developer
5 3 (7.50%) Agile Product Owner
5 3 (7.50%) Digital Analyst
5 3 (7.50%) Product Owner
5 3 (7.50%) Senior Data Warehouse Specialist
5 3 (7.50%) Senior Product Owner
6 2 (5.00%) Marketing Manager
6 2 (5.00%) Web Designer
6 2 (5.00%) Web Manager
Libraries, Frameworks & Software Standards
1 15 (37.50%) CSS
1 15 (37.50%) HTML
2 8 (20.00%) jQuery
3 1 (2.50%) Laravel
3 1 (2.50%) XML
Miscellaneous
1 28 (70.00%) User Experience
2 15 (37.50%) Analytical Skills
3 6 (15.00%) Photography
4 2 (5.00%) Social Media
5 1 (2.50%) Algorithms
Processes & Methodologies
1 40 (100.00%) Analytics
2 18 (45.00%) E-Commerce
3 16 (40.00%) Agile Software Development
4 12 (30.00%) B2C
5 11 (27.50%) Visualisation
6 10 (25.00%) Critical Thinking
6 10 (25.00%) Decision-Making
6 10 (25.00%) Digital Marketing
6 10 (25.00%) Due Diligence
6 10 (25.00%) SEO
6 10 (25.00%) Statistics
6 10 (25.00%) Web Development
7 8 (20.00%) Data Analysis
7 8 (20.00%) Project Management
8 7 (17.50%) Customer Insight
8 7 (17.50%) Front End Development
8 7 (17.50%) Marketing Analytics
8 7 (17.50%) Marketing Strategy
8 7 (17.50%) Validation
8 7 (17.50%) Web Design
Programming Languages
1 18 (45.00%) SQL
2 16 (40.00%) JavaScript
3 6 (15.00%) Python
4 5 (12.50%) R
5 1 (2.50%) Google Apps Script
5 1 (2.50%) Java
5 1 (2.50%) PHP
5 1 (2.50%) VBA
Qualifications
1 9 (22.50%) Degree
Quality Assurance & Compliance
1 5 (12.50%) Actionable Recommendations
2 2 (5.00%) Data Quality
System Software
1 1 (2.50%) Docker
Systems Management
1 1 (2.50%) Kubernetes
Vendors
1 40 (100.00%) Google
2 18 (45.00%) Adobe
3 12 (30.00%) Tableau
4 10 (25.00%) Alteryx
5 7 (17.50%) Pardot
6 6 (15.00%) IBM
6 6 (15.00%) Microsoft
6 6 (15.00%) Optimizely
7 3 (7.50%) Capita
7 3 (7.50%) Omniture