Period
to 23 November 2017

The following table provides summary statistics for contract job vacancies advertised in Hertfordshire with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
East of England > Hertfordshire
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 93 91 97
Rank change year-on-year -2 +6 -2
Contract jobs citing SEO 10 4 5
As % of all contract IT jobs advertised in Hertfordshire 0.63% 0.29% 0.31%
As % of the Processes & Methodologies category 0.79% 0.37% 0.41%
Number of daily rates quoted 2 5 1
Hertfordshire median daily rate £200 £400 £285
Median daily rate % change year-on-year -50.00% +40.35% +9.62%
East of England median daily rate £200 £400 £273
% change year-on-year -50.00% +46.79% +4.81%
Number of hourly rates quoted 0 0 0
Hertfordshire median hourly rate - - -
East of England median hourly rate £40.00 - £38.34

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Hertfordshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Hertfordshire
Contract vacancies with a requirement for process or methodology skills 1270 1071 1215
As % of all contract IT jobs advertised in Hertfordshire 80.03% 76.77% 75.61%
Number of daily rates quoted 630 624 613
Hertfordshire median daily rate £400 £413 £400
Median daily rate % change year-on-year -3.03% +3.13% +6.67%
10th Percentile £213 £225 £225
90th Percentile £575 £550 £574
East of England median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 68 56 97
Hertfordshire median hourly rate £19.00 £32.25 £21.00
Median hourly rate % change year-on-year -41.09% +53.57% +31.25%
10th Percentile £13.00 £10.25 £9.60
90th Percentile £46.73 £53.75 £43.00
East of England median hourly rate £31.50 £31.95 £23.63
% change year-on-year -1.41% +35.24% -1.56%

SEO
Job Vacancy Trend in Hertfordshire

Job postings citing SEO as a percentage of all IT jobs advertised in Hertfordshire.

Job vacancy trend for SEO in Hertfordshire

SEO
Contractor Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Hertfordshire.

Contractor daily rate trend for SEO in Hertfordshire

SEO
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Hertfordshire region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford -2 10 £200 -9.09% 2
SEO
East of England

For the 6 months to 23 November 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hertfordshire region with a requirement for SEO.

1 10 (100.00%) E-Commerce
1 10 (100.00%) Marketing
2 8 (80.00%) Analytics
3 7 (70.00%) User Experience
3 7 (70.00%) HTML
3 7 (70.00%) CSS
3 7 (70.00%) Content Management
4 6 (60.00%) CMS
4 6 (60.00%) Photoshop
4 6 (60.00%) DNA
4 6 (60.00%) Adobe
4 6 (60.00%) Digital Content Management
4 6 (60.00%) Adobe Experience Manager
5 5 (50.00%) A/B Testing
5 5 (50.00%) Time Management
5 5 (50.00%) Microsoft Office
5 5 (50.00%) Microsoft Excel
6 3 (30.00%) Web Analytics
6 3 (30.00%) Google
6 3 (30.00%) Analytical Skills
6 3 (30.00%) Google Analytics
6 3 (30.00%) Digital Marketing
6 3 (30.00%) Social Media
7 1 (10.00%) CSS3
7 1 (10.00%) Front End Development
7 1 (10.00%) HTML5
7 1 (10.00%) Degree
7 1 (10.00%) Retail
7 1 (10.00%) JavaScript
7 1 (10.00%) Integrated Marketing

SEO
Co-occurring IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (60.00%) Adobe Experience Manager
1 6 (60.00%) CMS
Applications
1 6 (60.00%) Photoshop
2 5 (50.00%) Microsoft Excel
2 5 (50.00%) Microsoft Office
Cloud Services
1 3 (30.00%) Google Analytics
General
1 10 (100.00%) Marketing
2 1 (10.00%) Retail
Job Titles
1 5 (50.00%) Content Editor
1 5 (50.00%) Digital Content Editor
1 5 (50.00%) Digital Editor
2 1 (10.00%) Content Manager
2 1 (10.00%) Developer
2 1 (10.00%) Digital Content Manager
2 1 (10.00%) Front End Developer (Client-Side Developer)
2 1 (10.00%) JavaScript Developer
2 1 (10.00%) Online Merchandiser
2 1 (10.00%) Web Content Manager
2 1 (10.00%) Web Manager
Libraries, Frameworks & Software Standards
1 7 (70.00%) CSS
1 7 (70.00%) HTML
2 1 (10.00%) CSS3
2 1 (10.00%) HTML5
Miscellaneous
1 7 (70.00%) User Experience
2 3 (30.00%) Analytical Skills
2 3 (30.00%) Social Media
Processes & Methodologies
1 10 (100.00%) E-Commerce
2 8 (80.00%) Analytics
3 7 (70.00%) Content Management
4 6 (60.00%) Digital Content Management
4 6 (60.00%) DNA
5 5 (50.00%) A/B Testing
5 5 (50.00%) Time Management
6 3 (30.00%) Digital Marketing
6 3 (30.00%) Web Analytics
7 1 (10.00%) Acceptance Criteria
7 1 (10.00%) Front End Development
7 1 (10.00%) Integrated Marketing
7 1 (10.00%) Personalization
Programming Languages
1 1 (10.00%) JavaScript
Qualifications
1 1 (10.00%) Degree
Vendors
1 6 (60.00%) Adobe
2 3 (30.00%) Google