Period
to 19 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Hertfordshire with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
East of England > Hertfordshire
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 167 181 222
Rank change year-on-year +14 +41 -30
Permanent jobs citing SEO 43 37 26
As % of all permanent IT jobs advertised in Hertfordshire 0.99% 0.83% 0.48%
As % of the Processes & Methodologies category 1.17% 0.94% 0.55%
Number of salaries quoted 34 35 11
Hertfordshire median annual salary £25,000 £37,500 £37,500
Median salary % change year-on-year -33.33% - +35.14%
10th Percentile £21,325 £25,750 £26,250
90th Percentile £46,250 £70,000 £42,500
East of England median annual salary £29,500 £35,000 £37,500
% change year-on-year -15.71% -6.67% +25.00%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Hertfordshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Hertfordshire
Permanent vacancies with a requirement for process or methodology skills 3677 3918 4717
As % of all permanent IT jobs advertised in Hertfordshire 84.65% 87.85% 87.51%
Number of salaries quoted 3103 3237 3833
Hertfordshire median annual salary £47,500 £50,000 £47,500
Median salary % change year-on-year -5.00% +5.26% +2.15%
10th Percentile £28,500 £27,500 £26,750
90th Percentile £71,250 £72,500 £71,250
East of England median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +3.45%

SEO
Job Vacancy Trend in Hertfordshire

Job postings citing SEO as a percentage of all IT jobs advertised in Hertfordshire.

Job vacancy trend for SEO in Hertfordshire

SEO
Salary Trend in Hertfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Hertfordshire.

Salary trend for SEO in Hertfordshire

SEO
Salary Histogram in Hertfordshire

The salary distribution of IT jobs citing SEO in Hertfordshire over the 6 months to 19 November 2017.

Salary histogram for SEO in Hertfordshire

SEO
Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Hertfordshire region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford +5 25 £29,500 +11.32%
Hemel Hempstead +9 11 £25,000 -33.33%
Radlett - 3 £42,500 -
St Albans -1 2 £22,500 -57.14%
Borehamwood - 1 £23,500 -
Harpenden - 1 £35,500 -
SEO
East of England

For the 6 months to 19 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Hertfordshire region with a requirement for SEO.

1 29 (67.44%) Marketing
1 29 (67.44%) Analytics
2 28 (65.12%) E-Commerce
3 25 (58.14%) Google Analytics
4 23 (53.49%) Analytical Skills
5 21 (48.84%) Google
6 18 (41.86%) Digital Marketing
7 15 (34.88%) Web Analytics
8 11 (25.58%) JavaScript
9 10 (23.26%) Retail
9 10 (23.26%) Personalization
10 9 (20.93%) HTML
11 8 (18.60%) Microsoft
12 7 (16.28%) Web Services
12 7 (16.28%) Linux
12 7 (16.28%) Web Operations
12 7 (16.28%) User Experience
13 6 (13.95%) AngularJS
13 6 (13.95%) Microsoft Office
13 6 (13.95%) SQL
13 6 (13.95%) jQuery
13 6 (13.95%) RESTful
14 5 (11.63%) WordPress
14 5 (11.63%) Pay per click
14 5 (11.63%) Coremetrics
14 5 (11.63%) Microsoft Excel
14 5 (11.63%) Agile Software Development
14 5 (11.63%) .NET
14 5 (11.63%) C#
14 5 (11.63%) ASP.NET

SEO
Co-occurring IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (11.63%) WordPress
2 4 (9.30%) CMS
Applications
1 6 (13.95%) Microsoft Office
2 5 (11.63%) Microsoft Excel
3 4 (9.30%) Photoshop
4 3 (6.98%) Spreadsheet
Business Applications
1 4 (9.30%) Payment Gateway
Cloud Services
1 25 (58.14%) Google Analytics
2 5 (11.63%) Adobe Analytics
3 4 (9.30%) AdWords
3 4 (9.30%) Amazon AWS
4 3 (6.98%) SaaS
Communications & Networking
1 3 (6.98%) Firewall
Database & Business Intelligence
1 3 (6.98%) SQL Server
Development Applications
1 4 (9.30%) Git (software)
1 4 (9.30%) RSpec
General
1 29 (67.44%) Marketing
2 10 (23.26%) Retail
3 1 (2.33%) Finance
3 1 (2.33%) Games
Job Titles
1 10 (23.26%) Developer
2 5 (11.63%) .NET Developer
2 5 (11.63%) Analyst
2 5 (11.63%) E-Marketing Analyst
2 5 (11.63%) Marketing Analyst
2 5 (11.63%) Web Analyst
2 5 (11.63%) Web Marketing Analyst
3 4 (9.30%) ASP.NET Developer
3 4 (9.30%) Full Stack Developer
3 4 (9.30%) Ruby Developer
3 4 (9.30%) Web Editor
3 4 (9.30%) Website Editor
4 3 (6.98%) Digital Marketing Assistant
4 3 (6.98%) E-Commerce Manager
4 3 (6.98%) Marketing Assistant
4 3 (6.98%) Security Engineer
4 3 (6.98%) Web Developer
4 3 (6.98%) Web Engineer
5 2 (4.65%) Digital Executive
5 2 (4.65%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 9 (20.93%) HTML
2 7 (16.28%) Web Services
3 6 (13.95%) AngularJS
3 6 (13.95%) jQuery
3 6 (13.95%) RESTful
4 5 (11.63%) .NET
4 5 (11.63%) ASP.NET
4 5 (11.63%) CSS
5 4 (9.30%) Haml
5 4 (9.30%) Ruby on Rails
5 4 (9.30%) Sass
6 3 (6.98%) ASP.NET MVC
6 3 (6.98%) SOAP
6 3 (6.98%) Twitter Bootstrap
Miscellaneous
1 23 (53.49%) Analytical Skills
2 7 (16.28%) User Experience
3 5 (11.63%) Augmented Reality
4 3 (6.98%) Management Information System
4 3 (6.98%) Social Media
5 2 (4.65%) Greenfield Project
Operating Systems
1 7 (16.28%) Linux
2 4 (9.30%) Mac OS X
Processes & Methodologies
1 29 (67.44%) Analytics
2 28 (65.12%) E-Commerce
3 18 (41.86%) Digital Marketing
4 15 (34.88%) Web Analytics
5 10 (23.26%) Personalization
6 7 (16.28%) Web Operations
7 5 (11.63%) Actionable Insight
7 5 (11.63%) Agile Software Development
7 5 (11.63%) Customer Segmentation
7 5 (11.63%) Dashboard Development
7 5 (11.63%) Line Management
7 5 (11.63%) Pay per click
8 4 (9.30%) BDD
8 4 (9.30%) Content Management
8 4 (9.30%) Front End Development
8 4 (9.30%) TDD
8 4 (9.30%) Web Development
8 4 (9.30%) Workflow
9 3 (6.98%) Change Management
9 3 (6.98%) Security Operations
Programming Languages
1 11 (25.58%) JavaScript
2 6 (13.95%) SQL
3 5 (11.63%) C#
4 4 (9.30%) Ruby
5 3 (6.98%) Java
5 3 (6.98%) Perl
5 3 (6.98%) Python
6 2 (4.65%) PHP
Qualifications
1 3 (6.98%) CISSP
Quality Assurance & Compliance
1 3 (6.98%) Sarbanes-Oxley
Systems Management
1 4 (9.30%) Capistrano
1 4 (9.30%) Opscode Chef
Vendors
1 21 (48.84%) Google
2 8 (18.60%) Microsoft
3 5 (11.63%) Adobe
3 5 (11.63%) Coremetrics
4 2 (4.65%) Facebook
4 2 (4.65%) Twitter