Period
to

The following table provides summary statistics for contract job vacancies advertised in the East of England with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 15 August 2022 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
England > East of England
6 months to
15 Aug 2022
Same period 2021 Same period 2020
Rank 132 122 105
Rank change year-on-year -10 -17 +74
Contract jobs citing SEO 2 9 1
As % of all contract jobs advertised in the East of England 0.080% 0.40% 0.065%
As % of the Processes & Methodologies category 0.094% 0.47% 0.078%
Number of daily rates quoted 2 0 1
10th Percentile - - -
25th Percentile £185 - -
Median daily rate (50th Percentile) £190 - £175
Median % change year-on-year - - -36.36%
75th Percentile £195 - -
90th Percentile - - -
England median daily rate £488 £400 £400
% change year-on-year +21.88% - +3.23%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the East of England with a requirement for process or methodology skills.

All Process and Methodology Skills
East of England
Contract vacancies with a requirement for process or methodology skills 2,123 1,926 1,278
As % of all contract IT jobs advertised in the East of England 84.58% 85.71% 83.42%
Number of daily rates quoted 1,348 1,135 791
10th Percentile £235 £156 £250
25th Percentile £399 £300 £350
Median daily rate (50th Percentile) £500 £425 £450
Median % change year-on-year +17.65% -5.56% -
75th Percentile £600 £538 £531
90th Percentile £675 £613 £600
England median daily rate £550 £500 £488
% change year-on-year +10.00% +2.56% +2.63%
Number of hourly rates quoted 318 224 74
10th Percentile £13.25 £12.25 £13.18
25th Percentile £15.25 £12.72 £15.13
Median hourly rate £26.99 £16.13 £25.35
Median % change year-on-year +67.38% -36.39% +44.86%
75th Percentile £56.00 £33.94 £48.00
90th Percentile £65.00 £53.90 £59.08
England median hourly rate £31.85 £23.00 £25.17
% change year-on-year +38.48% -8.60% +9.41%

SEO
Job Vacancy Trend in the East of England

Job postings citing SEO as a proportion of all IT jobs advertised in the East of England.

Job vacancy trend for SEO in the East of England

SEO
Contractor Daily Rate Trend in the East of England

3-month moving average daily rate quoted in jobs citing SEO in the East of England.

Daily rate trend for SEO in the East of England

SEO
Contractor Hourly Rate Trend in the East of England

3-month moving average hourly rates quoted in jobs citing SEO in the East of England.

Hourly rate trend for SEO in the East of England

SEO
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the East of England region over the 6 months to 15 August 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Hertfordshire -7 2 £190 - 4
SEO
England

For the 6 months to 15 August 2022, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the East of England region with a requirement for SEO.

1 2 (100.00%) Google
1 2 (100.00%) Marketing
1 2 (100.00%) Google Analytics
1 2 (100.00%) WordPress
1 2 (100.00%) Social Media
1 2 (100.00%) Social Media Marketing
1 2 (100.00%) HTML
1 2 (100.00%) Facebook
1 2 (100.00%) Analytics
1 2 (100.00%) Dreamweaver
1 2 (100.00%) Instagram
1 2 (100.00%) Ahrefs
2 1 (50.00%) Full Stack Development
2 1 (50.00%) Games
2 1 (50.00%) Algorithms
2 1 (50.00%) Cryptocurrency
2 1 (50.00%) JavaScript
2 1 (50.00%) MySQL
2 1 (50.00%) Python
2 1 (50.00%) Machine Learning

SEO
Co-occurring IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (100.00%) WordPress
Cloud Services
1 2 (100.00%) Google Analytics
Database & Business Intelligence
1 1 (50.00%) MySQL
Development Applications
1 2 (100.00%) Dreamweaver
General
1 2 (100.00%) Marketing
2 1 (50.00%) Games
Job Titles
1 2 (100.00%) Consultant
1 2 (100.00%) SEO Consultant
Libraries, Frameworks & Software Standards
1 2 (100.00%) HTML
Miscellaneous
1 2 (100.00%) Social Media
2 1 (50.00%) Algorithms
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) Social Media Marketing
2 1 (50.00%) Cryptocurrency
2 1 (50.00%) Full Stack Development
2 1 (50.00%) Machine Learning
Programming Languages
1 1 (50.00%) JavaScript
1 1 (50.00%) Python
Vendors
1 2 (100.00%) Ahrefs
1 2 (100.00%) Facebook
1 2 (100.00%) Google
1 2 (100.00%) Instagram