Period
to 24 November 2017

The following table provides summary statistics for contract job vacancies advertised in the East of England with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
England > East of England
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 185 193 193
Rank change year-on-year +8 0 +8
Contract jobs citing SEO 14 5 21
As % of all contract IT jobs advertised in the East of England 0.27% 0.10% 0.35%
As % of the Processes & Methodologies category 0.33% 0.13% 0.45%
Number of daily rates quoted 3 6 6
East of England median daily rate £200 £400 £273
Median daily rate % change year-on-year -50.00% +46.79% +4.81%
England median daily rate £375 £325 £350
% change year-on-year +15.38% -7.14% +7.69%
Number of hourly rates quoted 3 0 4
East of England median hourly rate £40.00 - £38.34
England median hourly rate £31.00 £21.50 £36.34
% change year-on-year +44.19% -40.83% +15.35%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the East of England with a requirement for process or methodology skills.

All Process and Methodology Skills
East of England
Contract vacancies with a requirement for process or methodology skills 4269 3972 4677
As % of all contract IT jobs advertised in the East of England 82.73% 81.44% 78.94%
Number of daily rates quoted 2462 2303 2727
East of England median daily rate £425 £400 £400
Median daily rate % change year-on-year +6.25% - +6.67%
10th Percentile £250 £224 £234
90th Percentile £575 £550 £550
England median daily rate £450 £425 £425
% change year-on-year +5.88% - +6.25%
Number of hourly rates quoted 260 323 400
East of England median hourly rate £31.50 £32.00 £23.63
Median hourly rate % change year-on-year -1.56% +35.45% -1.56%
10th Percentile £11.52 £13.75 £11.50
90th Percentile £49.75 £47.50 £45.43
England median hourly rate £24.00 £24.00 £22.50
% change year-on-year - +6.67% +18.42%

SEO
Job Vacancy Trend in the East of England

Job postings citing SEO as a percentage of all IT jobs advertised in the East of England.

Job vacancy trend for SEO in the East of England

SEO
Contractor Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in the East of England.

Contractor daily rate trend for SEO in the East of England

SEO
Contractor Daily Rate Histogram in the East of England

The daily rate distribution of IT jobs citing SEO in the East of England over the 6 months to 24 November 2017.

Contractor daily rate histogram for SEO in the East of England

SEO
Contractor Hourly Rate Trend in the East of England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in the East of England.

Contractor hourly rate trend for SEO in the East of England

SEO
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the East of England region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hertfordshire -1 10 £200 -50.00% 2
Essex - 3 - -
Cambridgeshire - 1 £425 - 2
SEO
England

For the 6 months to 24 November 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East of England region with a requirement for SEO.

1 11 (78.57%) HTML
1 11 (78.57%) CSS
1 11 (78.57%) Marketing
2 10 (71.43%) Analytics
2 10 (71.43%) E-Commerce
2 10 (71.43%) Content Management
3 9 (64.29%) CMS
4 8 (57.14%) Adobe
4 8 (57.14%) Adobe Experience Manager
4 8 (57.14%) User Experience
5 7 (50.00%) Photoshop
6 6 (42.86%) DNA
6 6 (42.86%) Digital Content Management
7 5 (35.71%) HTML5
7 5 (35.71%) Google Analytics
7 5 (35.71%) Time Management
7 5 (35.71%) JavaScript
7 5 (35.71%) Microsoft Office
7 5 (35.71%) Microsoft Excel
7 5 (35.71%) Google
7 5 (35.71%) A/B Testing
8 4 (28.57%) AngularJS
8 4 (28.57%) Ajax
8 4 (28.57%) Digital Marketing
8 4 (28.57%) Node.js
8 4 (28.57%) Sass
8 4 (28.57%) Grunt
9 3 (21.43%) Web 2.0
9 3 (21.43%) GitHub
9 3 (21.43%) Social Media

SEO
Co-occurring IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (64.29%) CMS
2 8 (57.14%) Adobe Experience Manager
Applications
1 7 (50.00%) Photoshop
2 5 (35.71%) Microsoft Excel
2 5 (35.71%) Microsoft Office
3 1 (7.14%) GIMP
Cloud Services
1 5 (35.71%) Google Analytics
2 3 (21.43%) GitHub
3 2 (14.29%) npm
Development Applications
1 4 (28.57%) Grunt
2 3 (21.43%) Maven
3 1 (7.14%) Git (software)
3 1 (7.14%) gulp
3 1 (7.14%) Jasmine
3 1 (7.14%) JIRA
3 1 (7.14%) Karma Test Runner
3 1 (7.14%) Mercurial
3 1 (7.14%) Mocha
3 1 (7.14%) Subversion
3 1 (7.14%) webpack
General
1 11 (78.57%) Marketing
2 1 (7.14%) Automotive
2 1 (7.14%) Manufacturing
2 1 (7.14%) Retail
Job Titles
1 5 (35.71%) Content Editor
1 5 (35.71%) Developer
1 5 (35.71%) Digital Content Editor
1 5 (35.71%) Digital Editor
2 3 (21.43%) UI Developer
3 2 (14.29%) Front End Developer (Client-Side Developer)
3 2 (14.29%) JavaScript Developer
4 1 (7.14%) Agile Developer
4 1 (7.14%) Angular Developer
4 1 (7.14%) Content Manager
4 1 (7.14%) Digital Content Manager
4 1 (7.14%) HTML CSS Developer
4 1 (7.14%) HTML Developer
4 1 (7.14%) Online Merchandiser
4 1 (7.14%) Web Content Manager
4 1 (7.14%) Web Developer
4 1 (7.14%) Web Manager
4 1 (7.14%) Web UI Developer
Libraries, Frameworks & Software Standards
1 11 (78.57%) CSS
1 11 (78.57%) HTML
2 5 (35.71%) HTML5
3 4 (28.57%) Ajax
3 4 (28.57%) AngularJS
3 4 (28.57%) Node.js
3 4 (28.57%) Sass
4 3 (21.43%) Web Services
4 3 (21.43%) XHTML
4 3 (21.43%) XML
5 2 (14.29%) CSS3
6 1 (7.14%) Backbone.js
6 1 (7.14%) Durandal
6 1 (7.14%) jQuery
6 1 (7.14%) KnockoutJS
6 1 (7.14%) LESS
6 1 (7.14%) React
6 1 (7.14%) Twitter Bootstrap
Miscellaneous
1 8 (57.14%) User Experience
2 3 (21.43%) Analytical Skills
2 3 (21.43%) Social Media
2 3 (21.43%) Web 2.0
Processes & Methodologies
1 10 (71.43%) Analytics
1 10 (71.43%) Content Management
1 10 (71.43%) E-Commerce
2 6 (42.86%) Digital Content Management
2 6 (42.86%) DNA
3 5 (35.71%) A/B Testing
3 5 (35.71%) Time Management
4 4 (28.57%) Digital Marketing
5 3 (21.43%) Agile Software Development
5 3 (21.43%) B2C
5 3 (21.43%) TDD
5 3 (21.43%) Web Analytics
6 2 (14.29%) Front End Development
6 2 (14.29%) OO
6 2 (14.29%) SOA
7 1 (7.14%) Acceptance Criteria
7 1 (7.14%) Creative Thinking
7 1 (7.14%) Cross-Browser Compatibility
7 1 (7.14%) Integrated Marketing
7 1 (7.14%) Task Automation
Programming Languages
1 5 (35.71%) JavaScript
2 3 (21.43%) Java
3 1 (7.14%) PowerShell
Qualifications
1 2 (14.29%) Degree
Vendors
1 8 (57.14%) Adobe
2 5 (35.71%) Google
3 2 (14.29%) Omniture