The following table provides summary statistics for contract job vacancies advertised in Leeds with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 89 102 103
Rank change year-on-year +13 +1  
Contract jobs citing Google Analytics 3 8 3
As % of all contract IT jobs advertised in Leeds 0.27% 0.53% 0.20%
As % of the Cloud Services category 4.48% 5.41% 3.75%
Number of daily rates quoted 2 7 2
Median daily rate £306 £375 £268
Median daily rate % change year-on-year -18.33% +40.18%  
90% offered a daily rate of more than £261 £330 £242
10% offered a daily rate of more than £351 £413 £294
UK excluding London median daily rate £400 £300 £350
% change year-on-year +33.33% -14.28%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £50.00 £19.61 £10.00
% change year-on-year +154.97% +96.10%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Leeds with a requirement for cloud computing skills.

Contract Cloud Computing Skills
Leeds
Contract job vacancies with a requirement for cloud computing skills 67 148 80
As % of all contract IT job vacancies advertised in Leeds 6.08% 9.88% 5.24%
Number of daily rates quoted 40 119 61
Median daily rate £450 £500 £415
Median daily rate % change year-on-year -10.00% +20.48%  
90% offered a daily rate of more than £338 £375 £275
10% offered a daily rate of more than £575 £600 £489
UK excluding London median daily rate £450 £450 £390
% change year-on-year - +15.38%  
Number of hourly rates quoted 2 0 0
Median hourly rate £21.25 - -
UK excluding London median hourly rate £29.00 £16.50 £26.00
% change year-on-year +75.75% -36.53%  

Google Analytics
Job Vacancy Trend in Leeds

The job posting trend of jobs advertised in Leeds citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Leeds

Google Analytics
Contractor Daily Rate Trend in Leeds

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Leeds.

Contractor daily rate trend for Google Analytics in Leeds

For the 6 months to 27 June 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Leeds region with a requirement for Google Analytics.

1 7 (100.00%) Google
1 7 (100.00%) Analytics
2 3 (42.86%) OmniGraffle
2 3 (42.86%) Axure RP
2 3 (42.86%) User Experience
2 3 (42.86%) Adobe Creative Suite
2 3 (42.86%) Translating Business Requirements
2 3 (42.86%) Wireframes
2 3 (42.86%) Marketing
2 3 (42.86%) Competitor Analysis
2 3 (42.86%) Agile Software Development
2 3 (42.86%) Adobe
2 3 (42.86%) Benchmarking
3 2 (28.57%) Finance
3 2 (28.57%) CMS
3 2 (28.57%) Degree
3 2 (28.57%) Cognitive Science
3 2 (28.57%) Taxonomies
4 1 (14.29%) Hadoop
4 1 (14.29%) Online Marketing
4 1 (14.29%) Video on Demand
4 1 (14.29%) Social Media
4 1 (14.29%) Digital Media
4 1 (14.29%) Big Data
4 1 (14.29%) Basecamp
4 1 (14.29%) Apache Avro
4 1 (14.29%) Time Series Analysis
4 1 (14.29%) Content Marketing
4 1 (14.29%) Data Strategy
4 1 (14.29%) Google Tag Manager

Google Analytics
Co-occurring IT Skills in Leeds by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (28.57%) CMS
Applications
1 3 (42.86%) Adobe Creative Suite
1 3 (42.86%) OmniGraffle
2 1 (14.29%) Microsoft Office
Cloud Services
1 1 (14.29%) AdWords
1 1 (14.29%) Basecamp
1 1 (14.29%) Google Tag Manager
Communications & Networking
1 1 (14.29%) Extranet
1 1 (14.29%) Intranet
Database & Business Intelligence
1 1 (14.29%) Big Data
1 1 (14.29%) Hadoop
Development Applications
1 3 (42.86%) Axure RP
General
1 3 (42.86%) Marketing
2 2 (28.57%) Finance
3 1 (14.29%) Games
3 1 (14.29%) Retail
Job Titles
1 3 (42.86%) Designer
1 3 (42.86%) UX Designer
2 1 (14.29%) Analyst
2 1 (14.29%) Business Intelligence Consultant
2 1 (14.29%) Campaign Analyst
2 1 (14.29%) Consultant
2 1 (14.29%) Digital Media Specialist
2 1 (14.29%) Digital Project Manager
2 1 (14.29%) E-Commerce Manager
2 1 (14.29%) E-Commerce Project Manager
2 1 (14.29%) Insight Analyst
2 1 (14.29%) Marketing Analyst
2 1 (14.29%) Marketing Campaign Analyst
2 1 (14.29%) Marketing Insight Analyst
2 1 (14.29%) Project Manager
2 1 (14.29%) Senior Designer
2 1 (14.29%) Senior UX Designer
2 1 (14.29%) SQL Analyst
Libraries, Frameworks & Software Standards
1 1 (14.29%) Apache Avro
1 1 (14.29%) Apache Thrift
1 1 (14.29%) CSS
1 1 (14.29%) HTML
1 1 (14.29%) jQuery
1 1 (14.29%) JSON
Miscellaneous
1 3 (42.86%) User Experience
2 2 (28.57%) Taxonomies
3 1 (14.29%) Analytical Skills
3 1 (14.29%) Digital Media
3 1 (14.29%) Social Media
3 1 (14.29%) Video on Demand
3 1 (14.29%) W3C
Processes & Methodologies
1 7 (100.00%) Analytics
2 3 (42.86%) Agile Software Development
2 3 (42.86%) Benchmarking
2 3 (42.86%) Competitor Analysis
2 3 (42.86%) Translating Business Requirements
2 3 (42.86%) Wireframes
3 2 (28.57%) Cognitive Science
4 1 (14.29%) Business Intelligence
4 1 (14.29%) Content Marketing
4 1 (14.29%) Data Management
4 1 (14.29%) Data Strategy
4 1 (14.29%) E-Commerce
4 1 (14.29%) Online Marketing
4 1 (14.29%) Project Management
4 1 (14.29%) Time Series Analysis
Programming Languages
1 1 (14.29%) JavaScript
1 1 (14.29%) SQL
Qualifications
1 2 (28.57%) Degree
Quality Assurance & Compliance
1 1 (14.29%) ISO 9001
1 1 (14.29%) ISO/IEC 27001
Vendors
1 7 (100.00%) Google
2 3 (42.86%) Adobe
3 1 (14.29%) Microsoft
3 1 (14.29%) Omniture