Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Leeds with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 197 228 197
Rank change year-on-year +31 -31 +55
Permanent jobs citing Google Analytics 21 8 69
As % of all permanent IT jobs advertised in Leeds 0.42% 0.15% 1.00%
As % of the Cloud Services category 3.22% 1.62% 13.12%
Number of salaries quoted 10 7 98
Leeds median annual salary £30,000 £22,500 £27,500
Median salary % change year-on-year +33.33% -18.18% +3.77%
10th Percentile £19,750 £20,750 £21,250
90th Percentile £47,900 £33,850 £37,500
West Yorkshire median annual salary £31,250 £30,000 £27,500
% change year-on-year +4.17% +9.09% -16.67%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Leeds with a requirement for cloud computing skills.

All Cloud Skills
Leeds
Permanent vacancies with a requirement for cloud computing skills 652 493 526
As % of all permanent IT jobs advertised in Leeds 13.11% 9.03% 7.61%
Number of salaries quoted 552 415 412
Leeds median annual salary £45,000 £45,000 £40,000
Median salary % change year-on-year - +12.50% -11.11%
10th Percentile £27,500 £26,250 £25,150
90th Percentile £66,250 £67,500 £65,000
West Yorkshire median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% +6.25%

Google Analytics
Job Vacancy Trend in Leeds

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Leeds.

Job vacancy trend for Google Analytics in Leeds

Google Analytics
Salary Trend in Leeds

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Leeds.

Salary trend for Google Analytics in Leeds

Google Analytics
Salary Histogram in Leeds

The salary distribution of IT jobs citing Google Analytics in Leeds over the 6 months to 23 November 2017.

Salary histogram for Google Analytics in Leeds

For the 6 months to 23 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Leeds region with a requirement for Google Analytics.

1 21 (100.00%) Google
1 21 (100.00%) Analytics
2 14 (66.67%) Marketing
3 11 (52.38%) Microsoft Excel
3 11 (52.38%) Microsoft
4 10 (47.62%) User Experience
5 9 (42.86%) Web Analytics
5 9 (42.86%) Degree
6 8 (38.10%) Google Tag Manager
7 7 (33.33%) Analytical Skills
7 7 (33.33%) Digital Analytics
7 7 (33.33%) Computer Science Degree
7 7 (33.33%) Digital Media
7 7 (33.33%) Mathematics
7 7 (33.33%) Psychology
7 7 (33.33%) Computer Science
7 7 (33.33%) SEO
7 7 (33.33%) Economics
7 7 (33.33%) E-Commerce
8 6 (28.57%) HTML
8 6 (28.57%) Social Media
8 6 (28.57%) Conversion Rate Optimisation
9 5 (23.81%) Pay per click
9 5 (23.81%) CMS
9 5 (23.81%) DoubleClick
10 4 (19.05%) Data Warehouse
10 4 (19.05%) Finance
10 4 (19.05%) Agile Software Development
10 4 (19.05%) Data Mining
10 4 (19.05%) CSS

Google Analytics
Co-occurring IT Skills in Leeds by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (23.81%) CMS
2 3 (14.29%) Umbraco
3 1 (4.76%) Apache
3 1 (4.76%) Drupal
3 1 (4.76%) EPiServer
3 1 (4.76%) TYPO3
Applications
1 11 (52.38%) Microsoft Excel
2 3 (14.29%) Microsoft Office
3 1 (4.76%) Adobe Creative Suite
3 1 (4.76%) Photoshop
Business Applications
1 2 (9.52%) Dynamics CRM
Cloud Services
1 8 (38.10%) Google Tag Manager
2 2 (9.52%) AdWords
3 1 (4.76%) MailChimp
Database & Business Intelligence
1 4 (19.05%) Data Mining
1 4 (19.05%) Data Warehouse
2 1 (4.76%) MySQL
Development Applications
1 1 (4.76%) Subversion
General
1 14 (66.67%) Marketing
2 4 (19.05%) Finance
3 3 (14.29%) Advertising
4 1 (4.76%) Retail
Job Titles
1 11 (52.38%) Analyst
2 5 (23.81%) Digital Analyst
3 4 (19.05%) Insight Analyst
3 4 (19.05%) Web Analyst
4 2 (9.52%) Designer
4 2 (9.52%) Digital Executive
4 2 (9.52%) Digital Marketing Executive
4 2 (9.52%) Marketing Executive
4 2 (9.52%) PPC Analyst
4 2 (9.52%) Senior Designer
4 2 (9.52%) Senior UX Designer
4 2 (9.52%) UX Designer
5 1 (4.76%) Content Manager
5 1 (4.76%) Digital Delivery Manager
5 1 (4.76%) Email Marketing Manager
5 1 (4.76%) Marketing Manager
5 1 (4.76%) PHP Web Applications Developer
5 1 (4.76%) PHP Web Developer
5 1 (4.76%) PPC Manager
5 1 (4.76%) Technical Specialist
Libraries, Frameworks & Software Standards
1 6 (28.57%) HTML
2 4 (19.05%) CSS
3 2 (9.52%) COM
4 1 (4.76%) Ajax
4 1 (4.76%) Apache Flex
4 1 (4.76%) CSS3
4 1 (4.76%) HTML5
4 1 (4.76%) LAMP
4 1 (4.76%) Laravel
4 1 (4.76%) Symfony
4 1 (4.76%) XHTML
Miscellaneous
1 10 (47.62%) User Experience
2 7 (33.33%) Analytical Skills
2 7 (33.33%) Computer Science
2 7 (33.33%) Digital Media
3 6 (28.57%) Social Media
4 2 (9.52%) Graphic Design
4 2 (9.52%) Video Editing
5 1 (4.76%) Algorithms
5 1 (4.76%) Greenfield Project
5 1 (4.76%) Mobile App
Operating Systems
1 1 (4.76%) CentOS
1 1 (4.76%) Linux
1 1 (4.76%) Windows
Processes & Methodologies
1 21 (100.00%) Analytics
2 9 (42.86%) Web Analytics
3 7 (33.33%) Digital Analytics
3 7 (33.33%) E-Commerce
3 7 (33.33%) Economics
3 7 (33.33%) Mathematics
3 7 (33.33%) Psychology
3 7 (33.33%) SEO
4 6 (28.57%) Conversion Rate Optimisation
5 5 (23.81%) Pay per click
6 4 (19.05%) Agile Software Development
6 4 (19.05%) Digital Marketing
6 4 (19.05%) Marketing Strategy
6 4 (19.05%) Personalization
6 4 (19.05%) Single Customer View
7 3 (14.29%) Content Management
7 3 (14.29%) Data Visualisation
7 3 (14.29%) Email Marketing
7 3 (14.29%) Visualisation
8 2 (9.52%) Data Management
Programming Languages
1 2 (9.52%) JavaScript
2 1 (4.76%) Java
2 1 (4.76%) PHP
Qualifications
1 9 (42.86%) Degree
2 7 (33.33%) Computer Science Degree
System Software
1 1 (4.76%) Samba
Vendors
1 21 (100.00%) Google
2 11 (52.38%) Microsoft
3 5 (23.81%) DoubleClick
4 3 (14.29%) Adobe
4 3 (14.29%) Criteo
4 3 (14.29%) Facebook
4 3 (14.29%) Tableau
5 2 (9.52%) Apple
5 2 (9.52%) Omniture
5 2 (9.52%) Optimizely
6 1 (4.76%) Sun