Period
to 22 April 2019

The following table provides summary statistics for contract job vacancies advertised in West Yorkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 22 April 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
Yorkshire > West Yorkshire
6 months to
22 Apr 2019
Same period 2018 Same period 2017
Rank 137 158 132
Rank change year-on-year +21 -26 +45
Contract jobs citing Google Analytics 14 4 13
As % of all contract IT jobs advertised in West Yorkshire 0.44% 0.12% 0.46%
As % of the Cloud Services category 2.00% 0.74% 5.49%
Number of daily rates quoted 12 6 10
West Yorkshire median daily rate £425 £325 £300
Median daily rate % change year-on-year +30.77% +8.33% -20.00%
10th Percentile £408 £263 £273
90th Percentile £438 £484 £438
Yorkshire median daily rate £425 £375 £300
% change year-on-year +13.33% +25.00% -20.00%
Number of hourly rates quoted 0 0 0
West Yorkshire median hourly rate - - -
Yorkshire median hourly rate - - -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in West Yorkshire with a requirement for cloud computing skills.

All Cloud Skills
West Yorkshire
Contract vacancies with a requirement for cloud computing skills 701 537 237
As % of all contract IT jobs advertised in West Yorkshire 22.04% 16.06% 8.45%
Number of daily rates quoted 482 386 147
West Yorkshire median daily rate £450 £425 £425
Median daily rate % change year-on-year +5.88% - -
10th Percentile £313 £319 £285
90th Percentile £593 £588 £564
Yorkshire median daily rate £450 £425 £425
% change year-on-year +5.88% - -
Number of hourly rates quoted 12 1 2
West Yorkshire median hourly rate £11.58 £12.50 £27.75
Median hourly rate % change year-on-year -7.36% -54.95% +101.09%
10th Percentile £10.07 £11.25 £17.48
90th Percentile £35.00 £13.75 £39.83
Yorkshire median hourly rate £14.00 £35.00 £14.25
% change year-on-year -60.00% +145.61% +3.26%

Google Analytics
Job Vacancy Trend in West Yorkshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Google Analytics in West Yorkshire

Google Analytics
Contractor Daily Rate Trend in West Yorkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in West Yorkshire.

Contractor daily rate trend for Google Analytics in West Yorkshire

Google Analytics
Contract Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the West Yorkshire region over the 6 months to 22 April 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +29 14 £425 +30.77% 2
Google Analytics
Yorkshire

For the 6 months to 22 April 2019, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West Yorkshire region with a requirement for Google Analytics.

1 14 (100.00%) Google
1 14 (100.00%) Analytics
1 14 (100.00%) Decision-Making
2 12 (85.71%) Data-Driven Decision Making
2 12 (85.71%) Tag Management
2 12 (85.71%) Google Tag Manager
2 12 (85.71%) Matomo
2 12 (85.71%) Actionable Insight
2 12 (85.71%) Web Analytics
2 12 (85.71%) jQuery
2 12 (85.71%) HTML
2 12 (85.71%) JavaScript
3 8 (57.14%) Security Cleared
3 8 (57.14%) BPSS Clearance
4 2 (14.29%) Analytical Skills
4 2 (14.29%) Sprinklr
4 2 (14.29%) Crimson Hexagon
4 2 (14.29%) Social Media Analysis
4 2 (14.29%) Digital Analytics
4 2 (14.29%) Proofpoint
4 2 (14.29%) Social Media
4 2 (14.29%) Twitter
4 2 (14.29%) Incident Management
4 2 (14.29%) Microsoft Excel
4 2 (14.29%) Business Intelligence
4 2 (14.29%) Password Management
4 2 (14.29%) Banking
4 2 (14.29%) Retail

Google Analytics
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (14.29%) Microsoft Excel
Business Applications
1 2 (14.29%) Sprinklr
Cloud Services
1 12 (85.71%) Google Tag Manager
General
1 2 (14.29%) Banking
1 2 (14.29%) Retail
Job Titles
1 14 (100.00%) Analyst
2 12 (85.71%) Google Analytics Analyst
2 12 (85.71%) Google Analytics Web Analyst
2 12 (85.71%) Web Analyst
2 12 (85.71%) Web Analytics Analyst
3 2 (14.29%) Social Media Analyst
Libraries, Frameworks & Software Standards
1 12 (85.71%) HTML
1 12 (85.71%) jQuery
Miscellaneous
1 2 (14.29%) Analytical Skills
1 2 (14.29%) Social Media
Processes & Methodologies
1 14 (100.00%) Analytics
1 14 (100.00%) Decision-Making
2 12 (85.71%) Actionable Insight
2 12 (85.71%) Data-Driven Decision Making
2 12 (85.71%) Tag Management
2 12 (85.71%) Web Analytics
3 2 (14.29%) Business Intelligence
3 2 (14.29%) Digital Analytics
3 2 (14.29%) Incident Management
3 2 (14.29%) Password Management
3 2 (14.29%) Social Media Analysis
Programming Languages
1 12 (85.71%) JavaScript
Qualifications
1 8 (57.14%) BPSS Clearance
1 8 (57.14%) Security Cleared
Systems Management
1 12 (85.71%) Matomo
Vendors
1 14 (100.00%) Google
2 2 (14.29%) Crimson Hexagon
2 2 (14.29%) Proofpoint
2 2 (14.29%) Twitter