Period
to 21 April 2018

The following table provides summary statistics for contract job vacancies advertised in West Yorkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 21 April 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
Yorkshire > West Yorkshire
6 months to
21 Apr 2018
Same period 2017 Same period 2016
Rank 157 133 169
Rank change year-on-year -24 +36 -6
Contract jobs citing Google Analytics 4 13 4
As % of all contract IT jobs advertised in West Yorkshire 0.12% 0.46% 0.10%
As % of the Cloud Services category 0.74% 5.49% 1.42%
Number of daily rates quoted 6 10 4
West Yorkshire median daily rate £325 £300 £375
Median daily rate % change year-on-year +8.33% -20.00% +59.57%
10th Percentile £263 £273 £301
90th Percentile £484 £438 £388
Yorkshire median daily rate £375 £300 £375
% change year-on-year +25.00% -20.00% +59.57%
Number of hourly rates quoted 0 0 0
West Yorkshire median hourly rate - - -
Yorkshire median hourly rate - - -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in West Yorkshire with a requirement for cloud computing skills.

All Cloud Skills
West Yorkshire
Contract vacancies with a requirement for cloud computing skills 537 237 281
As % of all contract IT jobs advertised in West Yorkshire 16.06% 8.45% 7.08%
Number of daily rates quoted 386 147 195
West Yorkshire median daily rate £425 £425 £425
10th Percentile £319 £285 £313
90th Percentile £588 £564 £600
Yorkshire median daily rate £425 £425 £425
Number of hourly rates quoted 1 2 6
West Yorkshire median hourly rate £12.50 £27.75 £13.80
Median hourly rate % change year-on-year -54.95% +101.09% -
10th Percentile £11.25 £17.48 £10.42
90th Percentile £13.75 £39.83 £103.63
Yorkshire median hourly rate £35.00 £14.25 £13.80
% change year-on-year +145.61% +3.26% -

Google Analytics
Job Vacancy Trend in West Yorkshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Google Analytics in West Yorkshire

Google Analytics
Contractor Daily Rate Trend in West Yorkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in West Yorkshire.

Contractor daily rate trend for Google Analytics in West Yorkshire

Google Analytics
Contractor Daily Rate Histogram in West Yorkshire

The daily rate distribution of IT jobs citing Google Analytics in West Yorkshire over the 6 months to 21 April 2018.

Contractor daily rate histogram for Google Analytics in West Yorkshire

Google Analytics
Contract Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the West Yorkshire region over the 6 months to 21 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds -22 4 £325 -20.73% 3
Google Analytics
Yorkshire

For the 6 months to 21 April 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West Yorkshire region with a requirement for Google Analytics.

1 4 (100.00%) Agile Software Development
1 4 (100.00%) Analytics
1 4 (100.00%) Google
2 3 (75.00%) Collaborative Working
3 2 (50.00%) Mentoring
3 2 (50.00%) User Experience
3 2 (50.00%) Adobe
3 2 (50.00%) Degree
4 1 (25.00%) Copywriting
4 1 (25.00%) Blog
4 1 (25.00%) Digital Marketing
4 1 (25.00%) Continuous Integration
4 1 (25.00%) Performance Management
4 1 (25.00%) Domain-Driven Design
4 1 (25.00%) Visualisation
4 1 (25.00%) Amazon AWS
4 1 (25.00%) Open Source
4 1 (25.00%) Information Architecture
4 1 (25.00%) Social Media
4 1 (25.00%) Axure RP
4 1 (25.00%) MongoDB
4 1 (25.00%) Data Visualisation
4 1 (25.00%) Adobe Analytics
4 1 (25.00%) REST
4 1 (25.00%) Splunk
4 1 (25.00%) Tableau
4 1 (25.00%) Benchmarking
4 1 (25.00%) Project Management
4 1 (25.00%) SEO
4 1 (25.00%) PostgreSQL

Google Analytics
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (25.00%) Adobe Creative Suite
1 1 (25.00%) InVision
Cloud Services
1 1 (25.00%) Adobe Analytics
1 1 (25.00%) Amazon AWS
1 1 (25.00%) Google Tag Manager
Database & Business Intelligence
1 1 (25.00%) Event Store
1 1 (25.00%) MongoDB
1 1 (25.00%) PostgreSQL
1 1 (25.00%) Relational Database
Development Applications
1 1 (25.00%) Axure RP
1 1 (25.00%) Jenkins
General
1 1 (25.00%) Marketing
Job Titles
1 1 (25.00%) Analyst
1 1 (25.00%) Copywriter
1 1 (25.00%) Creative Copywriter
1 1 (25.00%) Designer
1 1 (25.00%) Developer
1 1 (25.00%) Digital Analyst
1 1 (25.00%) Digital Copywriter
1 1 (25.00%) Digital Performance Analyst
1 1 (25.00%) Java Developer
1 1 (25.00%) Marketing Copywriter
1 1 (25.00%) Performance Analyst
1 1 (25.00%) Senior Designer
1 1 (25.00%) Senior UX Designer
1 1 (25.00%) UX Designer
Libraries, Frameworks & Software Standards
1 1 (25.00%) Dropwizard
1 1 (25.00%) Play Framework
1 1 (25.00%) REST
1 1 (25.00%) Web Services
Miscellaneous
1 2 (50.00%) User Experience
2 1 (25.00%) Analytical Skills
2 1 (25.00%) Blog
2 1 (25.00%) Social Media
2 1 (25.00%) Taxonomies
Processes & Methodologies
1 4 (100.00%) Agile Software Development
1 4 (100.00%) Analytics
2 3 (75.00%) Collaborative Working
3 2 (50.00%) Mentoring
4 1 (25.00%) Benchmarking
4 1 (25.00%) Coaching
4 1 (25.00%) Cognitive Science
4 1 (25.00%) Competitor Analysis
4 1 (25.00%) Content Marketing
4 1 (25.00%) Dashboard Development
4 1 (25.00%) Data Munging
4 1 (25.00%) Data Visualisation
4 1 (25.00%) E-Commerce
4 1 (25.00%) Performance Analysis
4 1 (25.00%) SEO
4 1 (25.00%) SFIA
4 1 (25.00%) Software Delivery
4 1 (25.00%) Software Engineering
4 1 (25.00%) Translating Business Requirements
4 1 (25.00%) Web Analytics
Programming Languages
1 1 (25.00%) Java
1 1 (25.00%) Java 8
1 1 (25.00%) JavaScript
1 1 (25.00%) SQL
Qualifications
1 2 (50.00%) Degree
2 1 (25.00%) BPSS Clearance
Systems Management
1 1 (25.00%) Ansible
1 1 (25.00%) Grafana
Vendors
1 4 (100.00%) Google
2 2 (50.00%) Adobe
3 1 (25.00%) Splunk
3 1 (25.00%) Tableau