The following table provides summary statistics for contract job vacancies advertised in West Yorkshire with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 29 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
Yorkshire > West Yorkshire
3 months to
29 Jun 2017
Same period 2016 Same period 2015
Rank 97 121 114
Rank change year-on-year +24 -7  
Contract jobs citing Google Analytics 3 7 3
As % of all contract IT jobs advertised in West Yorkshire 0.21% 0.34% 0.14%
As % of the Cloud Services category 3.37% 3.63% 2.78%
Number of daily rates quoted 2 6 2
West Yorkshire median daily rate £306 £375 £268
Median daily rate % change year-on-year -18.33% +40.18%  
10th Percentile £261 £300 £235
90th Percentile £357 £444 £294
Yorkshire median daily rate £306 £375 £268
% change year-on-year -18.33% +40.18%  
Number of hourly rates quoted 0 0 0
West Yorkshire median hourly rate - - -
Yorkshire median hourly rate - - -

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in West Yorkshire with a requirement for cloud computing skills.

Contract Cloud Computing Skills
West Yorkshire
Contract job vacancies with a requirement for cloud computing skills 89 193 108
As % of all contract IT job vacancies advertised in West Yorkshire 6.11% 9.48% 5.09%
Number of daily rates quoted 89 291 222
West Yorkshire median daily rate £450 £525 £325
Median daily rate % change year-on-year -14.28% +61.53%  
10th Percentile £325 £363 £263
90th Percentile £588 £1,000 £488
Yorkshire median daily rate £450 £500 £325
% change year-on-year -10.00% +53.84%  
Number of hourly rates quoted 2 0 0
West Yorkshire median hourly rate £21.25 - -
Yorkshire median hourly rate £15.25 £13.50 -
% change year-on-year +12.96% -  

Google Analytics
Job Vacancy Trend in West Yorkshire

Job postings citing Google Analytics as a percentage of all IT jobs advertised in West Yorkshire.

Job vacancy trend for Google Analytics in West Yorkshire

Google Analytics
Contractor Daily Rate Trend in West Yorkshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in West Yorkshire.

Contractor daily rate trend for Google Analytics in West Yorkshire

Google Analytics
Contract Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the West Yorkshire region over the 3 months to 29 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +11 3 £306 -18.33% 4
Google Analytics
Yorkshire

For the 6 months to 29 June 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the West Yorkshire region with a requirement for Google Analytics.

1 12 (100.00%) Google
1 12 (100.00%) Analytics
2 8 (66.67%) Marketing
3 6 (50.00%) SQL
3 6 (50.00%) E-Commerce
3 6 (50.00%) Social Media
4 5 (41.67%) Tableau
4 5 (41.67%) MySQL
4 5 (41.67%) Pay per click
4 5 (41.67%) A/B Testing
5 3 (25.00%) Adobe Creative Suite
5 3 (25.00%) Translating Business Requirements
5 3 (25.00%) OmniGraffle
5 3 (25.00%) Axure RP
5 3 (25.00%) User Experience
5 3 (25.00%) Competitor Analysis
5 3 (25.00%) Agile Software Development
5 3 (25.00%) Adobe
5 3 (25.00%) Benchmarking
5 3 (25.00%) Wireframes
6 2 (16.67%) Digital Analytics
6 2 (16.67%) Cognitive Science
6 2 (16.67%) Business Intelligence
6 2 (16.67%) Finance
6 2 (16.67%) CMS
6 2 (16.67%) Taxonomies
6 2 (16.67%) Degree
6 2 (16.67%) Mobile App
7 1 (8.33%) Time Series Analysis
7 1 (8.33%) Analytical Skills

Google Analytics
Co-occurring IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (16.67%) CMS
Applications
1 3 (25.00%) Adobe Creative Suite
1 3 (25.00%) OmniGraffle
2 1 (8.33%) Microsoft Office
Cloud Services
1 1 (8.33%) AdWords
1 1 (8.33%) Basecamp
1 1 (8.33%) Google Tag Manager
Communications & Networking
1 1 (8.33%) Extranet
1 1 (8.33%) Intranet
Database & Business Intelligence
1 5 (41.67%) MySQL
2 1 (8.33%) Big Data
2 1 (8.33%) Hadoop
Development Applications
1 3 (25.00%) Axure RP
General
1 8 (66.67%) Marketing
2 2 (16.67%) Finance
3 1 (8.33%) Games
3 1 (8.33%) Retail
Job Titles
1 6 (50.00%) Analyst
2 4 (33.33%) Digital Analyst
2 4 (33.33%) Digital Analytics Analyst
3 3 (25.00%) Designer
3 3 (25.00%) UX Designer
4 2 (16.67%) Google Analytics Analyst
4 2 (16.67%) Google Analytics Web Analyst
4 2 (16.67%) Web Analyst
4 2 (16.67%) Web Analytics Analyst
5 1 (8.33%) Business Intelligence Analyst
5 1 (8.33%) Business Intelligence Consultant
5 1 (8.33%) Consultant
5 1 (8.33%) Digital Project Manager
5 1 (8.33%) E-Commerce Manager
5 1 (8.33%) E-Commerce Project Manager
5 1 (8.33%) Insight Analyst
5 1 (8.33%) Marketing Campaign Analyst
5 1 (8.33%) Project Manager
5 1 (8.33%) Senior Designer
5 1 (8.33%) SQL Analyst
Libraries, Frameworks & Software Standards
1 1 (8.33%) Apache Avro
1 1 (8.33%) Apache Thrift
1 1 (8.33%) CSS
1 1 (8.33%) HTML
1 1 (8.33%) jQuery
1 1 (8.33%) JSON
Miscellaneous
1 6 (50.00%) Social Media
2 3 (25.00%) User Experience
3 2 (16.67%) Mobile App
3 2 (16.67%) Taxonomies
4 1 (8.33%) Analytical Skills
4 1 (8.33%) Digital Media
4 1 (8.33%) Video on Demand
4 1 (8.33%) W3C
Processes & Methodologies
1 12 (100.00%) Analytics
2 6 (50.00%) E-Commerce
3 5 (41.67%) A/B Testing
3 5 (41.67%) Pay per click
4 3 (25.00%) Agile Software Development
4 3 (25.00%) Benchmarking
4 3 (25.00%) Competitor Analysis
4 3 (25.00%) Translating Business Requirements
4 3 (25.00%) Wireframes
5 2 (16.67%) Business Intelligence
5 2 (16.67%) Cognitive Science
5 2 (16.67%) Digital Analytics
6 1 (8.33%) Content Marketing
6 1 (8.33%) Data Management
6 1 (8.33%) Data Strategy
6 1 (8.33%) Online Marketing
6 1 (8.33%) Project Management
6 1 (8.33%) Time Series Analysis
Programming Languages
1 6 (50.00%) SQL
2 1 (8.33%) JavaScript
Qualifications
1 2 (16.67%) Degree
Quality Assurance & Compliance
1 1 (8.33%) ISO 9001
1 1 (8.33%) ISO/IEC 27001
Vendors
1 12 (100.00%) Google
2 5 (41.67%) Tableau
3 3 (25.00%) Adobe
4 1 (8.33%) Microsoft
4 1 (8.33%) Omniture