Period
to 22 November 2017

The following table provides summary statistics for contract job vacancies advertised in Liverpool with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
Merseyside > Liverpool
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 44 46 54
Rank change year-on-year +2 +8 -
Contract jobs citing SEO 2 1 1
As % of all contract IT jobs advertised in Liverpool 0.49% 0.23% 0.17%
As % of the Processes & Methodologies category 0.59% 0.30% 0.21%
Number of daily rates quoted 0 1 0
Liverpool median daily rate - £575 -
Merseyside median daily rate - £575 -
Number of hourly rates quoted 0 0 0
Liverpool median hourly rate - - -
Merseyside median hourly rate - - -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Liverpool with a requirement for process or methodology skills.

All Process and Methodology Skills
Liverpool
Contract vacancies with a requirement for process or methodology skills 338 335 482
As % of all contract IT jobs advertised in Liverpool 82.64% 76.31% 81.69%
Number of daily rates quoted 225 221 270
Liverpool median daily rate £388 £385 £395
Median daily rate % change year-on-year +0.65% -2.47% +5.27%
10th Percentile £250 £238 £182
90th Percentile £538 £520 £554
Merseyside median daily rate £395 £375 £375
% change year-on-year +5.33% - +7.14%
Number of hourly rates quoted 8 5 5
Liverpool median hourly rate £13.00 £22.85 £17.50
Median hourly rate % change year-on-year -43.09% +30.54% +16.67%
10th Percentile £10.63 £10.70 £11.20
90th Percentile £20.18 £32.06 £97.58
Merseyside median hourly rate £13.00 £22.42 £17.50
% change year-on-year -42.02% +28.13% +12.90%

SEO
Job Vacancy Trend in Liverpool

Job postings citing SEO as a percentage of all IT jobs advertised in Liverpool.

Job vacancy trend for SEO in Liverpool

SEO
Contractor Daily Rate Trend in Liverpool

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Liverpool.

Contractor daily rate trend for SEO in Liverpool

For the 6 months to 22 November 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Liverpool region with a requirement for SEO.

1 2 (100.00%) Publishing
1 2 (100.00%) Agile Software Development
1 2 (100.00%) Data Analysis
1 2 (100.00%) Google
1 2 (100.00%) Google Analytics
1 2 (100.00%) Spreadsheet
1 2 (100.00%) Multivariate Testing
1 2 (100.00%) Visualisation
1 2 (100.00%) Analytics
1 2 (100.00%) Analytical Skills
1 2 (100.00%) Digital Analytics
1 2 (100.00%) A/B Testing
1 2 (100.00%) Conversion Rate Optimisation
2 1 (50.00%) Trend Analysis
2 1 (50.00%) Tableau
2 1 (50.00%) Security Cleared
2 1 (50.00%) Statistics
2 1 (50.00%) Python
2 1 (50.00%) Data Mining
2 1 (50.00%) SAS
2 1 (50.00%) Ruby
2 1 (50.00%) Web Analytics
2 1 (50.00%) Data Security
2 1 (50.00%) Risk Management

SEO
Co-occurring IT Skills in Liverpool by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) SAS
Applications
1 2 (100.00%) Spreadsheet
Cloud Services
1 2 (100.00%) Google Analytics
Database & Business Intelligence
1 1 (50.00%) Data Mining
General
1 2 (100.00%) Publishing
Job Titles
1 2 (100.00%) Analyst
1 2 (100.00%) Google Analytics Analyst
1 2 (100.00%) Performance Analyst
2 1 (50.00%) Analytics Consultant
2 1 (50.00%) Consultant
2 1 (50.00%) Digital Analyst
2 1 (50.00%) Digital Analytics Analyst
2 1 (50.00%) Google Analytics Web Analyst
2 1 (50.00%) Performance Consultant
2 1 (50.00%) Web Analyst
2 1 (50.00%) Web Analytics Analyst
2 1 (50.00%) Web Analytics Consultant
2 1 (50.00%) Web Consultant
Miscellaneous
1 2 (100.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) A/B Testing
1 2 (100.00%) Agile Software Development
1 2 (100.00%) Analytics
1 2 (100.00%) Conversion Rate Optimisation
1 2 (100.00%) Data Analysis
1 2 (100.00%) Digital Analytics
1 2 (100.00%) Multivariate Testing
1 2 (100.00%) Visualisation
2 1 (50.00%) Data Security
2 1 (50.00%) Risk Management
2 1 (50.00%) Statistics
2 1 (50.00%) Trend Analysis
2 1 (50.00%) Web Analytics
Programming Languages
1 1 (50.00%) Python
1 1 (50.00%) Ruby
Qualifications
1 1 (50.00%) Security Cleared
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Tableau