The following table provides summary statistics for contract job vacancies advertised in Liverpool with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 25 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
Merseyside / Liverpool
Rank 32 - -
Rank change year-on-year - 0  
Contract jobs citing SEO 2 0 0
As % of all contract IT jobs advertised in Liverpool 0.77% - -
As % of the Processes & Methodologies category 0.90% - -
Number of daily rates quoted 2 0 0
Median daily rate £550 - -
UK excluding London median daily rate £350 £301 £275
% change year-on-year +16.18% +9.54%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £15.50 £19.00
% change year-on-year - -18.42%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Liverpool with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Liverpool
Contract job vacancies with a requirement for process and methodology skills 222 203 185
As % of all contract IT job vacancies advertised in Liverpool 85.71% 81.53% 79.74%
Number of daily rates quoted 142 157 98
Median daily rate £455 £401 £400
Median daily rate % change year-on-year +13.46% +0.25%  
90% offered a daily rate of more than £300 £291 £240
10% offered a daily rate of more than £600 £500 £675
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% +0.06%  
Number of hourly rates quoted 10 1 2
Median hourly rate £13.00 £27.50 £30.96
Median hourly rate % change year-on-year -52.72% -11.16%  
90% offered a hourly rate of more than £11.00 £27.50 £14.39
10% offered a hourly rate of more than £37.50 £27.50 £47.52
UK excluding London median hourly rate £36.00 £38.75 £30.00
% change year-on-year -7.09% +29.16%  

SEO
Job Vacancy Trend in Liverpool

The job posting trend of jobs advertised in Liverpool citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Liverpool

SEO
Contractor Daily Rate Trend in Liverpool

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Liverpool.

Contractor daily rate trend for SEO in Liverpool

SEO
Top 16 Related IT Skills in Liverpool

For the 6 months to 25 March 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Liverpool region with a requirement for SEO.

1 2 (66.67%) SLA
1 2 (66.67%) C#
1 2 (66.67%) Asset Management
1 2 (66.67%) Web Development
1 2 (66.67%) Web Analytics
1 2 (66.67%) Analytics
1 2 (66.67%) Wireframes
2 1 (33.33%) Marketing
2 1 (33.33%) Digital Marketing
2 1 (33.33%) Customer Engagement
2 1 (33.33%) Marketing Strategy
2 1 (33.33%) Content Management
2 1 (33.33%) Web Services
2 1 (33.33%) Stakeholder Management
2 1 (33.33%) CMS
2 1 (33.33%) Agile Software Development

SEO
Top Related IT Skills in Liverpool by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (33.33%) CMS
General
1 1 (33.33%) Marketing
Job Titles
1 2 (66.67%) Architect
1 2 (66.67%) Solutions Architect
1 2 (66.67%) Web Architect
2 1 (33.33%) Digital Marketing Manager
2 1 (33.33%) Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (33.33%) Web Services
Processes & Methodologies
1 2 (66.67%) Analytics
1 2 (66.67%) Asset Management
1 2 (66.67%) Web Analytics
1 2 (66.67%) Web Development
1 2 (66.67%) Wireframes
2 1 (33.33%) Agile Software Development
2 1 (33.33%) Content Management
2 1 (33.33%) Customer Engagement
2 1 (33.33%) Digital Marketing
2 1 (33.33%) Marketing Strategy
2 1 (33.33%) Stakeholder Management
Programming Languages
1 2 (66.67%) C#
Quality Assurance & Compliance
1 2 (66.67%) SLA