Period
to 28 July 2017

The following table provides summary statistics for contract job vacancies advertised in Merseyside with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 28 July 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
North West > Merseyside
6 months to
28 Jul 2017
Same period 2016 Same period 2015
Rank 57 - 61
Rank change year-on-year - +61 -18
Contract jobs citing SEO 4 0 1
As % of all contract IT jobs advertised in Merseyside 0.63% - 0.13%
As % of the Processes & Methodologies category 0.75% - 0.17%
Number of daily rates quoted 3 0 0
Merseyside median daily rate £550 - -
North West median daily rate £405 £390 £363
% change year-on-year +3.85% +7.59% +31.82%
Number of hourly rates quoted 0 0 0
Merseyside median hourly rate - - -
North West median hourly rate - - -

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Merseyside with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Merseyside
Contract job vacancies with a requirement for process and methodology skills 532 526 583
As % of all contract IT job vacancies advertised in Merseyside 83.39% 82.19% 73.70%
Number of daily rates quoted 330 316 279
Merseyside median daily rate £400 £375 £355
Median daily rate % change year-on-year +6.67% +5.63% -3.99%
10th Percentile £262 £250 £200
90th Percentile £544 £516 £600
North West median daily rate £400 £400 £388
% change year-on-year - +3.23% +10.71%
Number of hourly rates quoted 6 5 2
Merseyside median hourly rate £15.64 £18.80 £51.67
Median hourly rate % change year-on-year -16.84% -63.61% +137.54%
10th Percentile £11.75 £10.70 £50.83
90th Percentile £16.18 £26.85 £52.50
North West median hourly rate £35.00 £30.00 £27.50
% change year-on-year +16.67% +9.09% +27.91%

SEO
Job Vacancy Trend in Merseyside

Job postings citing SEO as a percentage of all IT jobs advertised in Merseyside.

Job vacancy trend for SEO in Merseyside

SEO
Contractor Daily Rate Trend in Merseyside

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Merseyside.

Contractor daily rate trend for SEO in Merseyside

SEO
Contractor Daily Rate Histogram in Merseyside

The daily rate distribution of IT jobs citing SEO in Merseyside over the 6 months to 28 July 2017.

Contractor daily rate histogram for SEO in Merseyside

SEO
Contract Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Merseyside region over the 6 months to 28 July 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool - 3 £550 -
Bootle - 1 £325 -
SEO
North West

For the 6 months to 28 July 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Merseyside region with a requirement for SEO.

1 4 (100.00%) Analytics
2 3 (75.00%) Web Analytics
3 2 (50.00%) Asset Management
3 2 (50.00%) C#
3 2 (50.00%) SLA
3 2 (50.00%) Web Development
3 2 (50.00%) Wireframes
4 1 (25.00%) Marketing
4 1 (25.00%) A/B Testing
4 1 (25.00%) Conversion Rate Optimisation
4 1 (25.00%) Quantitative Research
4 1 (25.00%) Google Analytics
4 1 (25.00%) Security Cleared
4 1 (25.00%) Spreadsheet
4 1 (25.00%) Multivariate Testing
4 1 (25.00%) Visualisation
4 1 (25.00%) Social Media
4 1 (25.00%) Stakeholder Engagement
4 1 (25.00%) Qualitative Research
4 1 (25.00%) User Experience
4 1 (25.00%) Analytical Skills
4 1 (25.00%) Digital Analytics
4 1 (25.00%) Publishing
4 1 (25.00%) CMS
4 1 (25.00%) Agile Software Development
4 1 (25.00%) Project Management
4 1 (25.00%) SAS
4 1 (25.00%) Content Management
4 1 (25.00%) Data Analysis
4 1 (25.00%) Google

SEO
Co-occurring IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (25.00%) CMS
1 1 (25.00%) SAS
Applications
1 1 (25.00%) Spreadsheet
Cloud Services
1 1 (25.00%) Google Analytics
General
1 1 (25.00%) Marketing
1 1 (25.00%) Publishing
Job Titles
1 2 (50.00%) Architect
1 2 (50.00%) Solutions Architect
1 2 (50.00%) Web Architect
2 1 (25.00%) Analyst
2 1 (25.00%) Analytics Consultant
2 1 (25.00%) Consultant
2 1 (25.00%) Content Designer
2 1 (25.00%) Designer
2 1 (25.00%) Google Analytics Analyst
2 1 (25.00%) Google Analytics Web Analyst
2 1 (25.00%) Performance Analyst
2 1 (25.00%) Performance Consultant
2 1 (25.00%) Senior Content Designer
2 1 (25.00%) Senior Designer
2 1 (25.00%) Web Analyst
2 1 (25.00%) Web Analytics Analyst
2 1 (25.00%) Web Analytics Consultant
2 1 (25.00%) Web Consultant
Miscellaneous
1 1 (25.00%) Analytical Skills
1 1 (25.00%) Social Media
1 1 (25.00%) User Experience
Processes & Methodologies
1 4 (100.00%) Analytics
2 3 (75.00%) Web Analytics
3 2 (50.00%) Asset Management
3 2 (50.00%) Web Development
3 2 (50.00%) Wireframes
4 1 (25.00%) A/B Testing
4 1 (25.00%) Agile Software Development
4 1 (25.00%) Content Management
4 1 (25.00%) Conversion Rate Optimisation
4 1 (25.00%) Data Analysis
4 1 (25.00%) Digital Analytics
4 1 (25.00%) Multivariate Testing
4 1 (25.00%) Project Management
4 1 (25.00%) Qualitative Research
4 1 (25.00%) Quantitative Research
4 1 (25.00%) Stakeholder Engagement
4 1 (25.00%) Visualisation
Programming Languages
1 2 (50.00%) C#
Qualifications
1 1 (25.00%) Security Cleared
Quality Assurance & Compliance
1 2 (50.00%) SLA
Vendors
1 1 (25.00%) Google