Period
to 23 January 2018

The following table provides summary statistics for contract job vacancies advertised in Merseyside with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 23 January 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
North West > Merseyside
6 months to
23 Jan 2018
Same period 2017 Same period 2016
Rank 46 57 60
Rank change year-on-year +11 +3 -
Contract jobs citing SEO 2 2 1
As % of all contract IT jobs advertised in Merseyside 0.45% 0.34% 0.14%
As % of the Processes & Methodologies category 0.52% 0.43% 0.18%
Number of daily rates quoted 0 2 0
Merseyside median daily rate - £488 -
North West median daily rate £338 £300 £360
% change year-on-year +12.50% -16.67% +6.67%
Number of hourly rates quoted 0 0 0
Merseyside median hourly rate - - -
North West median hourly rate - - £25.00

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Merseyside with a requirement for process or methodology skills.

All Process and Methodology Skills
Merseyside
Contract vacancies with a requirement for process or methodology skills 382 462 569
As % of all contract IT jobs advertised in Merseyside 85.84% 79.52% 80.94%
Number of daily rates quoted 252 299 326
Merseyside median daily rate £400 £375 £400
Median daily rate % change year-on-year +6.67% -6.25% +14.29%
10th Percentile £231 £240 £191
90th Percentile £550 £588 £525
North West median daily rate £410 £400 £400
% change year-on-year +2.50% - +9.59%
Number of hourly rates quoted 14 13 10
Merseyside median hourly rate £13.00 £13.00 £35.10
Median hourly rate % change year-on-year - -62.96% +133.97%
10th Percentile £10.70 £11.00 £12.70
90th Percentile £18.87 £27.85 £143.00
North West median hourly rate £21.50 £23.30 £33.50
% change year-on-year -7.72% -30.46% +76.32%

SEO
Job Vacancy Trend in Merseyside

Job postings citing SEO as a percentage of all IT jobs advertised in Merseyside.

Job vacancy trend for SEO in Merseyside

SEO
Contractor Daily Rate Trend in Merseyside

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in Merseyside.

Contractor daily rate trend for SEO in Merseyside

SEO
Contract Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Merseyside region over the 6 months to 23 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool +4 2 - - 6
SEO
North West

For the 6 months to 23 January 2018, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Merseyside region with a requirement for SEO.

1 2 (100.00%) Publishing
1 2 (100.00%) Agile Software Development
1 2 (100.00%) Data Analysis
1 2 (100.00%) Google
1 2 (100.00%) Google Analytics
1 2 (100.00%) Spreadsheet
1 2 (100.00%) Multivariate Testing
1 2 (100.00%) Visualisation
1 2 (100.00%) Analytics
1 2 (100.00%) Analytical Skills
1 2 (100.00%) Digital Analytics
1 2 (100.00%) A/B Testing
1 2 (100.00%) Conversion Rate Optimisation
2 1 (50.00%) Trend Analysis
2 1 (50.00%) Tableau
2 1 (50.00%) Security Cleared
2 1 (50.00%) Statistics
2 1 (50.00%) Python
2 1 (50.00%) Data Mining
2 1 (50.00%) SAS
2 1 (50.00%) Ruby
2 1 (50.00%) Web Analytics
2 1 (50.00%) Data Security
2 1 (50.00%) Risk Management

SEO
Co-occurring IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) SAS
Applications
1 2 (100.00%) Spreadsheet
Cloud Services
1 2 (100.00%) Google Analytics
Database & Business Intelligence
1 1 (50.00%) Data Mining
General
1 2 (100.00%) Publishing
Job Titles
1 2 (100.00%) Analyst
1 2 (100.00%) Google Analytics Analyst
1 2 (100.00%) Performance Analyst
2 1 (50.00%) Analytics Consultant
2 1 (50.00%) Consultant
2 1 (50.00%) Digital Analyst
2 1 (50.00%) Digital Analytics Analyst
2 1 (50.00%) Google Analytics Web Analyst
2 1 (50.00%) Performance Consultant
2 1 (50.00%) Web Analyst
2 1 (50.00%) Web Analytics Analyst
2 1 (50.00%) Web Analytics Consultant
2 1 (50.00%) Web Consultant
Miscellaneous
1 2 (100.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) A/B Testing
1 2 (100.00%) Agile Software Development
1 2 (100.00%) Analytics
1 2 (100.00%) Conversion Rate Optimisation
1 2 (100.00%) Data Analysis
1 2 (100.00%) Digital Analytics
1 2 (100.00%) Multivariate Testing
1 2 (100.00%) Visualisation
2 1 (50.00%) Data Security
2 1 (50.00%) Risk Management
2 1 (50.00%) Statistics
2 1 (50.00%) Trend Analysis
2 1 (50.00%) Web Analytics
Programming Languages
1 1 (50.00%) Python
1 1 (50.00%) Ruby
Qualifications
1 1 (50.00%) Security Cleared
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Tableau