Period
to 20 January 2018

The following table provides summary statistics for permanent job vacancies advertised in Liverpool with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 20 January 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
Merseyside > Liverpool
6 months to
20 Jan 2018
Same period 2017 Same period 2016
Rank 62 93 66
Rank change year-on-year +31 -27 +10
Permanent jobs citing SEO 8 1 8
As % of all permanent IT jobs advertised in Liverpool 1.13% 0.10% 1.14%
As % of the Processes & Methodologies category 1.25% 0.11% 1.28%
Number of salaries quoted 5 1 8
Liverpool median annual salary £25,000 £22,000 £31,500
Median salary % change year-on-year +13.64% -30.16% -14.86%
Merseyside median annual salary £25,000 £32,500 £31,500
% change year-on-year -23.08% +3.17% -14.86%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Liverpool with a requirement for process or methodology skills.

All Process and Methodology Skills
Liverpool
Permanent vacancies with a requirement for process or methodology skills 640 879 627
As % of all permanent IT jobs advertised in Liverpool 90.65% 88.08% 89.06%
Number of salaries quoted 499 574 494
Liverpool median annual salary £40,000 £40,000 £40,000
10th Percentile £27,261 £26,250 £25,169
90th Percentile £65,000 £57,500 £58,375
Merseyside median annual salary £40,000 £40,000 £40,000

SEO
Job Vacancy Trend in Liverpool

Job postings citing SEO as a percentage of all IT jobs advertised in Liverpool.

Job vacancy trend for SEO in Liverpool

SEO
Salary Trend in Liverpool

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Liverpool.

Salary trend for SEO in Liverpool

For the 6 months to 20 January 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Liverpool region with a requirement for SEO.

1 7 (87.50%) Social Media
2 6 (75.00%) WordPress
2 6 (75.00%) HTML5
2 6 (75.00%) HTML
2 6 (75.00%) JavaScript
2 6 (75.00%) PHP
2 6 (75.00%) CSS
3 4 (50.00%) Marketing
4 3 (37.50%) Web Development
4 3 (37.50%) Graphic Design
4 3 (37.50%) JSON
4 3 (37.50%) Life Science
4 3 (37.50%) Blog
4 3 (37.50%) Front End Development
4 3 (37.50%) MailChimp
4 3 (37.50%) Law
4 3 (37.50%) Legal
4 3 (37.50%) Manufacturing
4 3 (37.50%) XML
4 3 (37.50%) Photoshop
5 1 (12.50%) ISEB
5 1 (12.50%) Agile Software Development
5 1 (12.50%) Web Analytics
5 1 (12.50%) Google
5 1 (12.50%) Pay per click
5 1 (12.50%) Finance
5 1 (12.50%) Analytics
5 1 (12.50%) SDLC
5 1 (12.50%) Google Analytics
5 1 (12.50%) Digital Marketing

SEO
Co-occurring IT Skills in Liverpool by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (75.00%) WordPress
Applications
1 3 (37.50%) Photoshop
Cloud Services
1 3 (37.50%) MailChimp
2 1 (12.50%) Google Analytics
General
1 4 (50.00%) Marketing
2 3 (37.50%) Law
2 3 (37.50%) Legal
2 3 (37.50%) Manufacturing
3 1 (12.50%) Finance
Job Titles
1 6 (75.00%) Developer
1 6 (75.00%) Front End Developer (Client-Side Developer)
2 3 (37.50%) Front End Web Developer (Client-Side Developer)
2 3 (37.50%) Web Developer
3 1 (12.50%) Analyst
3 1 (12.50%) Business Analyst
3 1 (12.50%) SEO Executive
Libraries, Frameworks & Software Standards
1 6 (75.00%) CSS
1 6 (75.00%) HTML
1 6 (75.00%) HTML5
2 3 (37.50%) JSON
2 3 (37.50%) XML
Miscellaneous
1 7 (87.50%) Social Media
2 3 (37.50%) Blog
2 3 (37.50%) Graphic Design
2 3 (37.50%) Life Science
Processes & Methodologies
1 3 (37.50%) Front End Development
1 3 (37.50%) Web Development
2 1 (12.50%) Agile Software Development
2 1 (12.50%) Analytics
2 1 (12.50%) Digital Marketing
2 1 (12.50%) Pay per click
2 1 (12.50%) SDLC
2 1 (12.50%) Web Analytics
Programming Languages
1 6 (75.00%) JavaScript
1 6 (75.00%) PHP
Qualifications
1 1 (12.50%) ISEB
Vendors
1 1 (12.50%) Google