The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Social Media Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media Marketing over the 3 months to 28 April 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media Marketing
England / London
3 months to
28 Apr 2017
Same period 2016 Same period 2015
Rank - - 428
Contract jobs citing Social Media Marketing 0 0 1
As % of all contract IT jobs advertised in London - - 0.004%
As % of the Processes & Methodologies category - - 0.005%
Number of daily rates quoted 0 0 0
Median daily rate - - -
UK excluding London median daily rate - £400 £400
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £15.00 -

Social Media Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process and methodology skills.

Contract Process & Methodology Skills
London
Contract job vacancies with a requirement for process and methodology skills 17638 19605 18324
As % of all contract IT job vacancies advertised in London 85.68% 85.20% 81.88%
Number of daily rates quoted 12672 14248 12798
Median daily rate £490 £475 £450
Median daily rate % change year-on-year +3.15% +5.55%  
90% offered a daily rate of more than £350 £325 £310
10% offered a daily rate of more than £638 £625 £613
UK excluding London median daily rate £415 £400 £390
% change year-on-year +3.75% +2.56%  
Number of hourly rates quoted 181 177 259
Median hourly rate £28.35 £21.78 £20.00
Median hourly rate % change year-on-year +30.14% +8.90%  
90% offered a hourly rate of more than £14.15 £12.70 £11.00
10% offered a hourly rate of more than £52.50 £52.50 £55.00
UK excluding London median hourly rate £37.00 £36.00 £30.20
% change year-on-year +2.77% +19.20%  

Social Media Marketing
Job Vacancy Trend in London

The job posting trend of jobs advertised in London citing Social Media Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Social Media Marketing in London

Social Media Marketing
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media Marketing in London.

Contractor daily rate trend for Social Media Marketing in London

For the 6 months to 28 April 2017, IT contractor jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Social Media Marketing.

1 4 (100.00%) E-Commerce
1 4 (100.00%) Marketing
1 4 (100.00%) Social Media
2 3 (75.00%) NoSQL
2 3 (75.00%) Google Analytics
2 3 (75.00%) Mentoring
2 3 (75.00%) Continuous Delivery
2 3 (75.00%) Marketing Automation
2 3 (75.00%) AdWords
2 3 (75.00%) Analytics
2 3 (75.00%) A/B Testing
2 3 (75.00%) IT Strategy
2 3 (75.00%) Business Intelligence
2 3 (75.00%) Adobe
2 3 (75.00%) Internet
2 3 (75.00%) SEO
2 3 (75.00%) Finance
2 3 (75.00%) Games
2 3 (75.00%) Agile Software Development
2 3 (75.00%) Banking
2 3 (75.00%) Retail
2 3 (75.00%) SQL
2 3 (75.00%) CRM
2 3 (75.00%) Content Management
2 3 (75.00%) Google
3 2 (50.00%) Data Warehouse
3 2 (50.00%) Single Customer View
4 1 (25.00%) Stakeholder Management
4 1 (25.00%) Digital Marketing
4 1 (25.00%) Marketing Strategy

Social Media Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 3 (75.00%) AdWords
1 3 (75.00%) Google Analytics
Communications & Networking
1 3 (75.00%) Internet
Database & Business Intelligence
1 3 (75.00%) NoSQL
2 2 (50.00%) Data Warehouse
General
1 4 (100.00%) Marketing
2 3 (75.00%) Banking
2 3 (75.00%) Finance
2 3 (75.00%) Games
2 3 (75.00%) Retail
Job Titles
1 3 (75.00%) Architect
1 3 (75.00%) Digital Architect
2 1 (25.00%) Digital Marketing Architect
2 1 (25.00%) Marketing Manager
2 1 (25.00%) Senior Architect
2 1 (25.00%) Senior Digital Architect
Miscellaneous
1 4 (100.00%) Social Media
Processes & Methodologies
1 4 (100.00%) E-Commerce
2 3 (75.00%) A/B Testing
2 3 (75.00%) Agile Software Development
2 3 (75.00%) Analytics
2 3 (75.00%) Business Intelligence
2 3 (75.00%) Content Management
2 3 (75.00%) Continuous Delivery
2 3 (75.00%) CRM
2 3 (75.00%) IT Strategy
2 3 (75.00%) Marketing Automation
2 3 (75.00%) Mentoring
2 3 (75.00%) SEO
3 2 (50.00%) Single Customer View
4 1 (25.00%) Customer Insight
4 1 (25.00%) Digital Marketing
4 1 (25.00%) Marketing Strategy
4 1 (25.00%) Stakeholder Management
Programming Languages
1 3 (75.00%) SQL
Vendors
1 3 (75.00%) Adobe
1 3 (75.00%) Google