Period
to 20 January 2018

The following table provides summary statistics for contract job vacancies advertised in London with a requirement for Social Media Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media Marketing over the 6 months to 20 January 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media Marketing
England > London
6 months to
20 Jan 2018
Same period 2017 Same period 2016
Rank 616 590 603
Rank change year-on-year -26 +13 -4
Contract jobs citing Social Media Marketing 5 5 2
As % of all contract IT jobs advertised in London 0.011% 0.012% 0.005%
As % of the Processes & Methodologies category 0.013% 0.014% 0.005%
Number of daily rates quoted 5 3 2
London median daily rate £388 £450 £179
Median daily rate % change year-on-year -13.89% +151.75% +11.72%
10th Percentile £328 £235 £158
90th Percentile £395 £475 £196
England median daily rate £388 £250 £158
% change year-on-year +55.00% +58.73% -1.56%
Number of hourly rates quoted 0 0 0
London median hourly rate - - -
England median hourly rate £43.00 £21.00 -
% change year-on-year +104.76% - -

Social Media Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Contract vacancies with a requirement for process or methodology skills 39,938 35,984 37,455
As % of all contract IT jobs advertised in London 86.61% 86.02% 84.71%
Number of daily rates quoted 29,177 25,888 26,698
London median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.56% -
10th Percentile £313 £310 £298
90th Percentile £675 £650 £638
England median daily rate £450 £433 £425
% change year-on-year +4.05% +1.76% +6.12%
Number of hourly rates quoted 405 425 458
London median hourly rate £22.00 £24.00 £20.00
Median hourly rate % change year-on-year -8.33% +20.00% +9.59%
10th Percentile £13.39 £12.25 £11.25
90th Percentile £48.75 £52.50 £50.30
England median hourly rate £24.00 £25.00 £23.00
% change year-on-year -4.00% +8.70% +15.00%

Social Media Marketing
Job Vacancy Trend in London

Job postings citing Social Media Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Social Media Marketing in London

Social Media Marketing
Contractor Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media Marketing in London.

Contractor daily rate trend for Social Media Marketing in London

For the 6 months to 20 January 2018, IT contractor jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Social Media Marketing.

1 5 (100.00%) Marketing
1 5 (100.00%) Social Media
2 4 (80.00%) E-Commerce
3 3 (60.00%) SEO
3 3 (60.00%) Advertising
3 3 (60.00%) Retail
3 3 (60.00%) Pay per click
3 3 (60.00%) Email Marketing
3 3 (60.00%) Digital Marketing
3 3 (60.00%) Product Management
3 3 (60.00%) AdWords
4 2 (40.00%) Sitecore
4 2 (40.00%) Magento
4 2 (40.00%) hybris
4 2 (40.00%) Venda
4 2 (40.00%) Demandware
4 2 (40.00%) NetSuite
4 2 (40.00%) B2C
5 1 (20.00%) Service Management
5 1 (20.00%) Agile Software Development
5 1 (20.00%) HTML
5 1 (20.00%) ITIL
5 1 (20.00%) PRINCE2
5 1 (20.00%) Android
5 1 (20.00%) JSON
5 1 (20.00%) Facebook
5 1 (20.00%) Twitter
5 1 (20.00%) Analytics
5 1 (20.00%) Mobile App
5 1 (20.00%) Mobile Application Development

Social Media Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 2 (40.00%) Magento
1 2 (40.00%) NetSuite
2 1 (20.00%) Sprinklr
Cloud Services
1 3 (60.00%) AdWords
General
1 5 (100.00%) Marketing
2 3 (60.00%) Advertising
2 3 (60.00%) Retail
Job Titles
1 2 (40.00%) Head of E-Commerce
2 1 (20.00%) Analyst
2 1 (20.00%) Digital Project Manager
2 1 (20.00%) E-Commerce Manager
2 1 (20.00%) Project Manager
2 1 (20.00%) Social Media Analyst
Libraries, Frameworks & Software Standards
1 1 (20.00%) HTML
1 1 (20.00%) HTML5
1 1 (20.00%) JSON
1 1 (20.00%) RESTful
Miscellaneous
1 5 (100.00%) Social Media
2 1 (20.00%) Analytical Skills
2 1 (20.00%) Mobile App
Operating Systems
1 1 (20.00%) Android
1 1 (20.00%) Apple iOS
Processes & Methodologies
1 4 (80.00%) E-Commerce
2 3 (60.00%) Digital Marketing
2 3 (60.00%) Email Marketing
2 3 (60.00%) Pay per click
2 3 (60.00%) Product Management
2 3 (60.00%) SEO
3 2 (40.00%) B2C
4 1 (20.00%) Actionable Insight
4 1 (20.00%) Agile Software Development
4 1 (20.00%) Analytics
4 1 (20.00%) Brand Management
4 1 (20.00%) ITIL
4 1 (20.00%) Mobile Application Development
4 1 (20.00%) PRINCE2
4 1 (20.00%) Service Management
4 1 (20.00%) Social Listening
4 1 (20.00%) Social Media Analytics
Qualifications
1 1 (20.00%) APMP
Vendors
1 2 (40.00%) Demandware
1 2 (40.00%) hybris
1 2 (40.00%) Sitecore
1 2 (40.00%) Venda
2 1 (20.00%) Crimson Hexagon
2 1 (20.00%) Facebook
2 1 (20.00%) Hootsuite
2 1 (20.00%) Spredfast
2 1 (20.00%) Sysomos
2 1 (20.00%) Twitter