Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies advertised in London with a requirement for Social Media Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media Marketing over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Social Media Marketing
England > London
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 809 820 871
Rank change year-on-year +11 +51 -5
Permanent jobs citing Social Media Marketing 33 19 36
As % of all permanent IT jobs advertised in London 0.044% 0.025% 0.041%
As % of the Processes & Methodologies category 0.048% 0.028% 0.046%
Number of salaries quoted 31 10 31
London median annual salary £45,000 £32,500 £40,000
Median salary % change year-on-year +38.46% -18.75% +29.03%
10th Percentile £32,500 £27,025 £26,250
90th Percentile £82,500 £62,875 £80,000
England median annual salary £32,500 £33,750 £31,500
% change year-on-year -3.70% +7.14% -3.08%

Social Media Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in London with a requirement for process or methodology skills.

All Process and Methodology Skills
London
Permanent vacancies with a requirement for process or methodology skills 69031 69078 78753
As % of all permanent IT jobs advertised in London 91.60% 90.65% 89.58%
Number of salaries quoted 53165 59470 66332
London median annual salary £60,000 £57,604 £55,000
Median salary % change year-on-year +4.16% +4.73% -
10th Percentile £35,000 £33,750 £33,000
90th Percentile £90,000 £88,750 £86,250
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Social Media Marketing
Job Vacancy Trend in London

Job postings citing Social Media Marketing as a percentage of all IT jobs advertised in London.

Job vacancy trend for Social Media Marketing in London

Social Media Marketing
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing in London.

Salary trend for Social Media Marketing in London

Social Media Marketing
Salary Histogram in London

The salary distribution of IT jobs citing Social Media Marketing in London over the 6 months to 22 November 2017.

Salary histogram for Social Media Marketing in London

Social Media Marketing
Job Locations in London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media Marketing within the London region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Central London +20 3 £42,500 - 1
West London +4 1 £65,000 +116.67%
Social Media Marketing
England

For the 6 months to 22 November 2017, IT jobs citing Social Media Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the London region with a requirement for Social Media Marketing.

1 33 (100.00%) Marketing
1 33 (100.00%) Social Media
2 21 (63.64%) Agile Software Development
3 17 (51.52%) HTML
3 17 (51.52%) HTML5
4 14 (42.42%) ITIL
4 14 (42.42%) E-Commerce
5 13 (39.39%) Service Management
5 13 (39.39%) PRINCE2
5 13 (39.39%) JSON
5 13 (39.39%) Mobile App
5 13 (39.39%) Apple iOS
5 13 (39.39%) RESTful
5 13 (39.39%) APMP
5 13 (39.39%) Android
6 12 (36.36%) Mobile Application Development
6 12 (36.36%) Digital Marketing
7 10 (30.30%) Adobe
8 7 (21.21%) Google Analytics
8 7 (21.21%) Google
8 7 (21.21%) Analytics
8 7 (21.21%) Marketing Technology
9 6 (18.18%) Dynatrace
9 6 (18.18%) Crashlytics
9 6 (18.18%) SOASTA, Inc
9 6 (18.18%) Stakeholder Management
9 6 (18.18%) Photoshop
10 4 (12.12%) SEO
10 4 (12.12%) CSS
10 4 (12.12%) JavaScript

Social Media Marketing
Co-occurring IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (6.06%) CMS
1 2 (6.06%) WordPress
Applications
1 6 (18.18%) Photoshop
2 3 (9.09%) Adobe Illustrator
3 2 (6.06%) Adobe After Effects
3 2 (6.06%) Adobe Creative Suite
3 2 (6.06%) Adobe Premiere
3 2 (6.06%) InDesign
Business Applications
1 2 (6.06%) Sprinklr
Cloud Services
1 7 (21.21%) Google Analytics
2 2 (6.06%) AdWords
3 1 (3.03%) Microsoft Azure
3 1 (3.03%) PaaS
Communications & Networking
1 1 (3.03%) Internet
Database & Business Intelligence
1 1 (3.03%) SQL Server
Development Applications
1 6 (18.18%) Crashlytics
General
1 33 (100.00%) Marketing
2 3 (9.09%) Publishing
3 2 (6.06%) Advertising
3 2 (6.06%) Music Industry
4 1 (3.03%) Brand Awareness
4 1 (3.03%) Finance
Job Titles
1 13 (39.39%) Digital Project Manager
1 13 (39.39%) Project Manager
2 6 (18.18%) Consultant
2 6 (18.18%) Digital Marketing Consultant
2 6 (18.18%) Marketing Consultant
2 6 (18.18%) Technology Consultant
3 3 (9.09%) Engagement Manager
4 2 (6.06%) Content Editor
4 2 (6.06%) Designer
4 2 (6.06%) Developer
4 2 (6.06%) Digital Designer
5 1 (3.03%) .NET Developer
5 1 (3.03%) Administrator
5 1 (3.03%) Architect
5 1 (3.03%) Front End Developer (Client-Side Developer)
5 1 (3.03%) Graduate
5 1 (3.03%) Junior
5 1 (3.03%) Junior .NET Developer
5 1 (3.03%) Junior Developer
5 1 (3.03%) Solutions Architect
Libraries, Frameworks & Software Standards
1 17 (51.52%) HTML
1 17 (51.52%) HTML5
2 13 (39.39%) JSON
2 13 (39.39%) RESTful
3 4 (12.12%) CSS
3 4 (12.12%) CSS3
3 4 (12.12%) jQuery
4 1 (3.03%) .NET
4 1 (3.03%) AngularJS
4 1 (3.03%) ASP.NET
4 1 (3.03%) ASP.NET MVC
4 1 (3.03%) ASP.NET Web API
4 1 (3.03%) Django
4 1 (3.03%) Middleware
4 1 (3.03%) Sass
Miscellaneous
1 33 (100.00%) Social Media
2 13 (39.39%) Mobile App
3 7 (21.21%) Marketing Technology
4 2 (6.06%) Blog
5 1 (3.03%) Analytical Skills
5 1 (3.03%) Computer Science
5 1 (3.03%) Data Centre
5 1 (3.03%) Driving Licence
5 1 (3.03%) Hybrid Cloud
5 1 (3.03%) Public Cloud
5 1 (3.03%) User Experience
Operating Systems
1 13 (39.39%) Android
1 13 (39.39%) Apple iOS
Processes & Methodologies
1 21 (63.64%) Agile Software Development
2 14 (42.42%) E-Commerce
2 14 (42.42%) ITIL
3 13 (39.39%) PRINCE2
3 13 (39.39%) Service Management
4 12 (36.36%) Digital Marketing
4 12 (36.36%) Mobile Application Development
5 7 (21.21%) Analytics
6 6 (18.18%) Stakeholder Management
7 4 (12.12%) SEO
8 3 (9.09%) Content Marketing
8 3 (9.09%) Psychology
9 2 (6.06%) Affiliate Marketing
9 2 (6.06%) Customer Acquisition
9 2 (6.06%) Infographics
9 2 (6.06%) Online Marketing
9 2 (6.06%) Responsive Web Design
9 2 (6.06%) Social Media Management
9 2 (6.06%) Visualisation
9 2 (6.06%) Web Design
Programming Languages
1 4 (12.12%) JavaScript
2 1 (3.03%) C#
2 1 (3.03%) Python
Qualifications
1 13 (39.39%) APMP
2 2 (6.06%) Degree
System Software
1 1 (3.03%) Hyper-V
1 1 (3.03%) VMware Infrastructure
Vendors
1 10 (30.30%) Adobe
2 7 (21.21%) Google
3 6 (18.18%) Dynatrace
3 6 (18.18%) SOASTA, Inc
4 4 (12.12%) Facebook
5 2 (6.06%) Spredfast
6 1 (3.03%) Cisco
6 1 (3.03%) Citrix
6 1 (3.03%) Microsoft
6 1 (3.03%) VMware