The following table provides summary statistics for contract job vacancies advertised in Merseyside with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 28 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
North West / Merseyside
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 38 39 39
Rank change year-on-year +1 0  
Contract jobs citing Digital Marketing 1 2 1
As % of all contract IT jobs advertised in Merseyside 0.31% 0.59% 0.27%
As % of the Processes & Methodologies category 0.37% 0.73% 0.36%
Number of daily rates quoted 1 2 1
Median daily rate £410 £375 £275
Median daily rate % change year-on-year +9.33% +36.36%  
UK excluding London median daily rate £425 £350 £350
% change year-on-year +21.42% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £31.50 £18.00 £18.00
% change year-on-year +75.00% -  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Merseyside with a requirement for process and methodology skills.

Contract Process & Methodology Skills
Merseyside
Contract job vacancies with a requirement for process and methodology skills 272 273 276
As % of all contract IT job vacancies advertised in Merseyside 84.47% 80.53% 75.62%
Number of daily rates quoted 162 184 126
Median daily rate £450 £400 £400
Median daily rate % change year-on-year +12.50% -  
90% offered a daily rate of more than £300 £275 £240
10% offered a daily rate of more than £600 £500 £675
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 12 1 3
Median hourly rate £13.00 £27.50 £16.50
Median hourly rate % change year-on-year -52.72% +66.66%  
90% offered a hourly rate of more than £11.00 £27.50 £12.75
10% offered a hourly rate of more than £37.50 £27.50 £37.60
UK excluding London median hourly rate £36.00 £38.50 £30.20
% change year-on-year -6.49% +27.48%  

Digital Marketing
Job Vacancy Trend in Merseyside

The job posting trend of jobs advertised in Merseyside citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in Merseyside

Digital Marketing
Contractor Daily Rate Trend in Merseyside

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Merseyside.

Contractor daily rate trend for Digital Marketing in Merseyside

Digital Marketing
Contract Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the Merseyside region over the 3 months to 28 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool 0 1 £410 +9.33%
Digital Marketing
North West

For the 6 months to 28 March 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Merseyside region with a requirement for Digital Marketing.

1 2 (100.00%) Marketing
2 1 (50.00%) Veritas File System
2 1 (50.00%) Customer Engagement
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) SAP
2 1 (50.00%) Web Services
2 1 (50.00%) Unix
2 1 (50.00%) Solaris
2 1 (50.00%) Business Intelligence
2 1 (50.00%) IBM
2 1 (50.00%) EMC
2 1 (50.00%) Veritas
2 1 (50.00%) Tivoli Storage Manager
2 1 (50.00%) Electronics
2 1 (50.00%) Telecoms
2 1 (50.00%) SEO
2 1 (50.00%) Finance
2 1 (50.00%) Manufacturing
2 1 (50.00%) Migration
2 1 (50.00%) Stakeholder Management
2 1 (50.00%) CMS
2 1 (50.00%) Clustering
2 1 (50.00%) Programme Management
2 1 (50.00%) Agile Software Development
2 1 (50.00%) Content Management
2 1 (50.00%) SAP Oil and Gas

Digital Marketing
Co-occurring IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) CMS
Business Applications
1 1 (50.00%) SAP Oil and Gas
General
1 2 (100.00%) Marketing
2 1 (50.00%) Electronics
2 1 (50.00%) Finance
2 1 (50.00%) Manufacturing
2 1 (50.00%) Telecoms
Job Titles
1 1 (50.00%) Administrator
1 1 (50.00%) Digital Marketing Manager
1 1 (50.00%) Marketing Manager
1 1 (50.00%) Solaris Administrator
1 1 (50.00%) Solaris Systems Administrator
1 1 (50.00%) Storage Administrator
1 1 (50.00%) Storage Systems Administrator
1 1 (50.00%) Systems Administrator
1 1 (50.00%) Unix Administrator
1 1 (50.00%) Unix Systems Administrator
Libraries, Frameworks & Software Standards
1 1 (50.00%) Web Services
Miscellaneous
1 1 (50.00%) Clustering
Operating Systems
1 1 (50.00%) Solaris
1 1 (50.00%) Unix
Processes & Methodologies
1 1 (50.00%) Agile Software Development
1 1 (50.00%) Business Intelligence
1 1 (50.00%) Content Management
1 1 (50.00%) Customer Engagement
1 1 (50.00%) Marketing Strategy
1 1 (50.00%) Migration
1 1 (50.00%) Programme Management
1 1 (50.00%) SEO
1 1 (50.00%) Stakeholder Management
System Software
1 1 (50.00%) Veritas File System
Systems Management
1 1 (50.00%) Tivoli Storage Manager
Vendors
1 1 (50.00%) EMC
1 1 (50.00%) IBM
1 1 (50.00%) SAP
1 1 (50.00%) Veritas