Digital Marketing Job Trends in Merseyside

Digital Marketing
North West > Merseyside

The table below provides summary statistics and salary benchmarking for jobs advertised in Merseyside requiring Digital Marketing skills. It covers permanent job vacancies from the 6 months leading up to 15 January 2026, with comparisons to the same periods in the previous two years.

6 months to
15 Jan 2026
Same period 2025 Same period 2024
Rank 55 53 -
Rank change year-on-year -2 - -
Permanent jobs citing Digital Marketing 2 2 0
As % of all permanent jobs in Merseyside 0.32% 0.39% -
As % of the Processes & Methodologies category 0.43% 0.44% -
Number of salaries quoted 2 2 0
10th Percentile £30,525 £26,625 -
25th Percentile £35,438 £27,188 -
Median annual salary (50th Percentile) £43,750 £28,750 -
Median % change year-on-year +52.17% - -
75th Percentile £51,938 £29,688 -
90th Percentile £56,775 £29,875 -
North West median annual salary £35,500 £42,500 £47,500
% change year-on-year -16.47% -10.53% -

All Process & Methodology Skills
Merseyside

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Merseyside.

Permanent vacancies with a requirement for process or methodology skills 467 459 492
As % of all permanent jobs advertised in Merseyside 75.69% 89.82% 85.27%
Number of salaries quoted 275 202 364
10th Percentile £28,250 £31,250 £29,347
25th Percentile £29,625 £32,000 £35,094
Median annual salary (50th Percentile) £48,000 £45,000 £47,000
Median % change year-on-year +6.67% -4.26% -1.05%
75th Percentile £53,750 £63,438 £61,063
90th Percentile £65,000 £75,000 £77,500
North West median annual salary £50,000 £52,000 £52,500
% change year-on-year -3.85% -0.95% -4.55%

Digital Marketing
Job Vacancy Trend in Merseyside

Historical trend showing the proportion of permanent IT job postings citing Digital Marketing relative to all permanent IT jobs advertised in Merseyside.

Digital Marketing job vacancy trend in Merseyside

Digital Marketing
Salary Trend in Merseyside

Salary distribution trend for jobs in Merseyside citing Digital Marketing.

Salary distribution trend for jobs in Merseyside citing Digital Marketing

Digital Marketing
Salary Histogram in Merseyside

Salary distribution for jobs citing Digital Marketing in Merseyside over the 6 months to 15 January 2026.

Salary histogram for Digital Marketing in Merseyside

Digital Marketing
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Merseyside region over the 6 months to 15 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Liverpool -2 1 £60,000 +108.70% 2
St Helens - 1 £27,500 -
Digital Marketing
North West

Digital Marketing
Co-Occurring Skills & Capabilities in Merseyside by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (50.00%) CMS
1 1 (50.00%) WordPress
Applications
1 1 (50.00%) Adobe Premiere
1 1 (50.00%) Photoshop
General
1 2 (100.00%) Marketing
2 1 (50.00%) Advertising
2 1 (50.00%) Law
2 1 (50.00%) Retail
2 1 (50.00%) Social Skills
Job Titles
1 1 (50.00%) Digital Producer
1 1 (50.00%) Sales Representative
Miscellaneous
1 1 (50.00%) Driving Licence
1 1 (50.00%) Graphic Design
1 1 (50.00%) Social Media
Processes & Methodologies
1 1 (50.00%) Content Management
1 1 (50.00%) SEO
Qualifications
1 1 (50.00%) Degree
Vendors
1 1 (50.00%) Adobe