Period
to 19 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Merseyside with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
North West > Merseyside
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 79 103 71
Rank change year-on-year +24 -32 +13
Permanent jobs citing Digital Marketing 8 5 11
As % of all permanent IT jobs advertised in Merseyside 0.81% 0.39% 1.17%
As % of the Processes & Methodologies category 0.89% 0.44% 1.33%
Number of salaries quoted 8 5 12
Merseyside median annual salary £32,000 £47,500 £40,000
Median salary % change year-on-year -32.63% +18.75% +66.67%
10th Percentile £23,900 £25,350 £24,700
90th Percentile £41,125 £74,000 £105,000
North West median annual salary £40,000 £35,000 £29,000
% change year-on-year +14.29% +20.69% -3.33%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Merseyside with a requirement for process or methodology skills.

All Process and Methodology Skills
Merseyside
Permanent vacancies with a requirement for process or methodology skills 895 1146 824
As % of all permanent IT jobs advertised in Merseyside 90.59% 88.49% 87.75%
Number of salaries quoted 668 775 618
Merseyside median annual salary £40,500 £40,000 £40,000
Median salary % change year-on-year +1.25% - -
10th Percentile £27,261 £26,250 £25,500
90th Percentile £66,250 £57,500 £65,000
North West median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +1.27%

Digital Marketing
Job Vacancy Trend in Merseyside

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Merseyside.

Job vacancy trend for Digital Marketing in Merseyside

Digital Marketing
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Merseyside.

Salary trend for Digital Marketing in Merseyside

Digital Marketing
Salary Histogram in Merseyside

The salary distribution of IT jobs citing Digital Marketing in Merseyside over the 6 months to 19 November 2017.

Salary histogram for Digital Marketing in Merseyside

Digital Marketing
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Merseyside region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wirral - 5 £35,000 -
Liverpool +21 2 £33,750 -28.95%
Digital Marketing
North West

For the 6 months to 19 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for Digital Marketing.

1 8 (100.00%) Marketing
2 6 (75.00%) Pay per click
2 6 (75.00%) SEO
3 5 (62.50%) CSS
3 5 (62.50%) HTML
4 4 (50.00%) JavaScript
4 4 (50.00%) Google Analytics
4 4 (50.00%) Google
4 4 (50.00%) Web Development
4 4 (50.00%) Analytics
5 3 (37.50%) Degree
6 2 (25.00%) Analytical Skills
6 2 (25.00%) Competitor Analysis
6 2 (25.00%) Microsoft Office
6 2 (25.00%) Microsoft PowerPoint
6 2 (25.00%) Microsoft Excel
6 2 (25.00%) E-Commerce
6 2 (25.00%) Microsoft
6 2 (25.00%) Workflow
7 1 (12.50%) Advertising
7 1 (12.50%) LAMP
7 1 (12.50%) Linux
7 1 (12.50%) Apache
7 1 (12.50%) Eclipse
7 1 (12.50%) B2B
7 1 (12.50%) B2C
7 1 (12.50%) PHP
7 1 (12.50%) MySQL
7 1 (12.50%) Java
7 1 (12.50%) Web Analytics

Digital Marketing
Co-occurring IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (12.50%) Apache
1 1 (12.50%) Drupal
Applications
1 2 (25.00%) Microsoft Excel
1 2 (25.00%) Microsoft Office
1 2 (25.00%) Microsoft PowerPoint
Cloud Services
1 4 (50.00%) Google Analytics
2 1 (12.50%) MailChimp
Database & Business Intelligence
1 1 (12.50%) MySQL
Development Applications
1 1 (12.50%) Eclipse
1 1 (12.50%) Git (software)
1 1 (12.50%) Grunt
1 1 (12.50%) gulp
1 1 (12.50%) PhpStorm
General
1 8 (100.00%) Marketing
2 1 (12.50%) Advertising
2 1 (12.50%) Retail
Job Titles
1 3 (37.50%) SEO Specialist
2 2 (25.00%) Account Manager
2 2 (25.00%) Technical Specialist
3 1 (12.50%) Designer
3 1 (12.50%) Developer
3 1 (12.50%) Drupal Developer
3 1 (12.50%) Junior
3 1 (12.50%) Junior Designer
3 1 (12.50%) Senior Data Warehouse Specialist
3 1 (12.50%) Senior Developer
3 1 (12.50%) Senior Drupal Developer
3 1 (12.50%) Senior SEO Specialist
3 1 (12.50%) SEO Executive
Libraries, Frameworks & Software Standards
1 5 (62.50%) CSS
1 5 (62.50%) HTML
2 1 (12.50%) HTML5
2 1 (12.50%) jQuery
2 1 (12.50%) LAMP
2 1 (12.50%) LESS
2 1 (12.50%) Sass
Miscellaneous
1 2 (25.00%) Analytical Skills
2 1 (12.50%) Social Media
Operating Systems
1 1 (12.50%) Linux
Processes & Methodologies
1 6 (75.00%) Pay per click
1 6 (75.00%) SEO
2 4 (50.00%) Analytics
2 4 (50.00%) Web Development
3 2 (25.00%) Competitor Analysis
3 2 (25.00%) E-Commerce
3 2 (25.00%) Workflow
4 1 (12.50%) B2B
4 1 (12.50%) B2C
4 1 (12.50%) DevOps
4 1 (12.50%) Email Marketing
4 1 (12.50%) Front End Development
4 1 (12.50%) Web Analytics
Programming Languages
1 4 (50.00%) JavaScript
2 1 (12.50%) Java
2 1 (12.50%) PHP
Qualifications
1 3 (37.50%) Degree
Systems Management
1 1 (12.50%) Plesk
Vendors
1 4 (50.00%) Google
2 2 (25.00%) Microsoft