Period
to 26 September 2020

The following table provides summary statistics for contract job vacancies advertised in the North West with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 26 September 2020 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
England > North West
6 months to
26 Sep 2020
Same period 2019 Same period 2018
Rank 94 184 193
Rank change year-on-year +90 +9 -19
Contract jobs citing Digital Marketing 20 12 24
As % of all contract jobs advertised in the North West 1.09% 0.23% 0.40%
As % of the Processes & Methodologies category 1.31% 0.27% 0.48%
Number of daily rates quoted 19 14 22
Median daily rate £550 £445 £425
Median daily rate % change year-on-year +23.60% +4.71% -7.61%
10th Percentile £266 £408 £371
90th Percentile £750 £613 £578
England median daily rate £525 £450 £450
% change year-on-year +16.67% - -2.70%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
England median hourly rate £22.50 £20.50 £35.00
% change year-on-year +9.76% -41.43% +62.79%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North West with a requirement for process or methodology skills.

All Process and Methodology Skills
North West
Contract vacancies with a requirement for process or methodology skills 1,528 4,526 5,024
As % of all contract IT jobs advertised in the North West 83.45% 85.48% 84.27%
Number of daily rates quoted 967 2,989 3,157
Median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25% -
10th Percentile £243 £263 £263
90th Percentile £600 £588 £575
England median daily rate £475 £475 £468
% change year-on-year - +1.60% +3.89%
Number of hourly rates quoted 86 197 274
Median hourly rate £20.41 £21.05 £22.18
Median hourly rate % change year-on-year -3.02% -5.13% -26.06%
10th Percentile £10.90 £11.69 £11.26
90th Percentile £52.75 £53.75 £51.25
Median hourly rate £35.00 £25.00 £20.65
% change year-on-year +40.00% +21.09% -12.07%

Digital Marketing
Job Vacancy Trend in the North West

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in the North West.

Job vacancy trend for Digital Marketing in the North West

Digital Marketing
Contractor Daily Rate Trend in the North West

3-month moving average daily rate quoted in jobs citing Digital Marketing in the North West.

Daily rate trend for Digital Marketing in the North West

Digital Marketing
Daily Rate Histogram in the North West

Daily rate distribution for jobs citing Digital Marketing in the North West over the 6 months to 26 September 2020.

Daily rate histogram for Digital Marketing in the North West

Digital Marketing
Contractor Hourly Rate Trend in the North West

3-month moving average hourly rates quoted in jobs citing Digital Marketing in the North West.

Hourly rate trend for Digital Marketing in the North West

Digital Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the North West region over the 6 months to 26 September 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +74 12 £438 -0.57% 5
Cheshire +30 3 £550 - 1
Lancashire - 2 £700 - 2
Merseyside +31 1 £675 +53.41%
Digital Marketing
England

For the 6 months to 26 September 2020, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the North West region with a requirement for Digital Marketing.

1 20 (100.00%) Marketing
2 13 (65.00%) SAP
2 13 (65.00%) Business Intelligence
2 13 (65.00%) Electronics
2 13 (65.00%) Telecoms
2 13 (65.00%) Finance
2 13 (65.00%) Manufacturing
2 13 (65.00%) Programme Management
2 13 (65.00%) Public Sector
3 8 (40.00%) Azure
4 5 (25.00%) Microsoft
4 5 (25.00%) JavaScript
4 5 (25.00%) SaaS
4 5 (25.00%) DevOps
5 4 (20.00%) Node.js
5 4 (20.00%) .NET
5 4 (20.00%) Scrum
5 4 (20.00%) Umbraco
6 3 (15.00%) Agile Software Development
6 3 (15.00%) HTML
6 3 (15.00%) CSS
6 3 (15.00%) Docker
6 3 (15.00%) React
6 3 (15.00%) ES6
7 2 (10.00%) Front End Development
7 2 (10.00%) Service Design
7 2 (10.00%) Prototyping
7 2 (10.00%) Marketing Technology
7 2 (10.00%) Redux
7 2 (10.00%) MuleSoft

Digital Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (20.00%) Umbraco
2 2 (10.00%) CMS
3 1 (5.00%) Elasticsearch
Applications
1 1 (5.00%) Microsoft Office
Business Applications
1 1 (5.00%) Sparx Enterprise Architect
Cloud Services
1 8 (40.00%) Azure
2 5 (25.00%) SaaS
3 2 (10.00%) Apigee
3 2 (10.00%) PaaS
4 1 (5.00%) AWS
4 1 (5.00%) IaaS
4 1 (5.00%) npm
4 1 (5.00%) Office 365
4 1 (5.00%) Power Platform
4 1 (5.00%) PowerApps
4 1 (5.00%) Yarn
Communications & Networking
1 1 (5.00%) DNS
1 1 (5.00%) Firewall
Database & Business Intelligence
1 1 (5.00%) PostgreSQL
1 1 (5.00%) Redis
Development Applications
1 1 (5.00%) Git (software)
General
1 20 (100.00%) Marketing
2 13 (65.00%) Electronics
2 13 (65.00%) Finance
2 13 (65.00%) Manufacturing
2 13 (65.00%) Public Sector
2 13 (65.00%) Telecoms
3 1 (5.00%) Local Government
Job Titles
1 7 (35.00%) Developer
2 3 (15.00%) React Developer
3 2 (10.00%) .NET Developer
3 2 (10.00%) .NET Development Manager
3 2 (10.00%) Azure Developer
3 2 (10.00%) Azure Engineer
3 2 (10.00%) Designer
3 2 (10.00%) Development Manager
3 2 (10.00%) Lead .NET Developer
3 2 (10.00%) Lead Developer
3 2 (10.00%) SaaS Developer
4 1 (5.00%) IT Support
4 1 (5.00%) Java Developer
4 1 (5.00%) Senior Designer
4 1 (5.00%) Senior Systems Administrator
4 1 (5.00%) Senior Windows Administrator
4 1 (5.00%) UX Designer
4 1 (5.00%) Windows Administrator
4 1 (5.00%) Windows Engineer
4 1 (5.00%) Windows Systems Administrator
Libraries, Frameworks & Software Standards
1 4 (20.00%) .NET
1 4 (20.00%) Node.js
2 3 (15.00%) CSS
2 3 (15.00%) HTML
2 3 (15.00%) React
3 2 (10.00%) Middleware
3 2 (10.00%) Redux
4 1 (5.00%) JSON
4 1 (5.00%) React Native
4 1 (5.00%) Ruby on Rails
4 1 (5.00%) Velocity
4 1 (5.00%) YAML
Miscellaneous
1 2 (10.00%) Marketing Technology
1 2 (10.00%) User Experience
2 1 (5.00%) NHS
2 1 (5.00%) Social Media
Operating Systems
1 2 (10.00%) Windows
2 1 (5.00%) Linux
2 1 (5.00%) Mac OS X
2 1 (5.00%) Unix
2 1 (5.00%) Windows 10
Processes & Methodologies
1 13 (65.00%) Business Intelligence
1 13 (65.00%) Programme Management
2 5 (25.00%) DevOps
3 4 (20.00%) Scrum
4 3 (15.00%) Agile Software Development
5 2 (10.00%) Data Architecture
5 2 (10.00%) Front End Development
5 2 (10.00%) Prototyping
5 2 (10.00%) Service Design
5 2 (10.00%) Software Testing
5 2 (10.00%) TDD
6 1 (5.00%) API Design
6 1 (5.00%) Continuous Delivery
6 1 (5.00%) Continuous Deployment
6 1 (5.00%) Microservices
6 1 (5.00%) Problem-Solving
6 1 (5.00%) Remediation Plan
6 1 (5.00%) Software Delivery
6 1 (5.00%) Systems Thinking
6 1 (5.00%) The Twelve-Factor App
Programming Languages
1 5 (25.00%) JavaScript
2 3 (15.00%) ES6
3 1 (5.00%) C#
3 1 (5.00%) Java
3 1 (5.00%) Java 8
3 1 (5.00%) Ruby
Qualifications
1 2 (10.00%) Degree
1 2 (10.00%) SC Cleared
1 2 (10.00%) Security Cleared
Quality Assurance & Compliance
1 2 (10.00%) QA
2 1 (5.00%) GDPR
System Software
1 3 (15.00%) Docker
Systems Management
1 2 (10.00%) Kubernetes
2 1 (5.00%) Microsoft Intune
Vendors
1 13 (65.00%) SAP
2 5 (25.00%) Microsoft
3 2 (10.00%) MuleSoft
4 1 (5.00%) Sparx