Period
to 19 November 2017

The following table provides summary statistics for contract job vacancies advertised in the North West with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
England > North West
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 165 175 201
Rank change year-on-year +10 +26 -22
Contract jobs citing Digital Marketing 34 48 43
As % of all contract IT jobs advertised in the North West 0.60% 0.70% 0.50%
As % of the Processes & Methodologies category 0.74% 0.84% 0.62%
Number of daily rates quoted 27 41 35
North West median daily rate £460 £400 £313
Median daily rate % change year-on-year +15.00% +28.00% -10.71%
10th Percentile £245 £288 £214
90th Percentile £595 £555 £518
England median daily rate £475 £401 £363
% change year-on-year +18.60% +10.48% +0.69%
Number of hourly rates quoted 0 0 3
North West median hourly rate - - £16.50
England median hourly rate £34.00 £22.50 £35.50
% change year-on-year +51.11% -36.62% +22.41%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North West with a requirement for process or methodology skills.

All Process and Methodology Skills
North West
Contract vacancies with a requirement for process or methodology skills 4593 5726 6975
As % of all contract IT jobs advertised in the North West 81.31% 83.84% 81.10%
Number of daily rates quoted 2929 3694 4234
North West median daily rate £400 £400 £400
10th Percentile £263 £263 £255
90th Percentile £588 £556 £575
England median daily rate £450 £425 £422
% change year-on-year +5.88% +0.62% +5.60%
Number of hourly rates quoted 198 166 284
North West median hourly rate £27.00 £22.42 £30.52
Median hourly rate % change year-on-year +20.41% -26.53% +67.60%
10th Percentile £11.67 £12.13 £12.40
90th Percentile £51.71 £53.00 £52.47
England median hourly rate £23.75 £24.41 £22.50
% change year-on-year -2.70% +8.49% +18.42%

Digital Marketing
Job Vacancy Trend in the North West

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Digital Marketing in the North West

Digital Marketing
Contractor Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in the North West.

Contractor daily rate trend for Digital Marketing in the North West

Digital Marketing
Contractor Daily Rate Histogram in the North West

The daily rate distribution of IT jobs citing Digital Marketing in the North West over the 6 months to 19 November 2017.

Contractor daily rate histogram for Digital Marketing in the North West

Digital Marketing
Contractor Hourly Rate Trend in the North West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in the North West.

Contractor hourly rate trend for Digital Marketing in the North West

Digital Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the North West region over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +33 32 £460 +2.22% 5
Lancashire +6 1 - -
Cheshire - 1 - -
Digital Marketing
England

For the 6 months to 19 November 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Digital Marketing.

1 34 (100.00%) Marketing
2 25 (73.53%) SAP
2 25 (73.53%) Business Intelligence
2 25 (73.53%) Electronics
2 25 (73.53%) Telecoms
2 25 (73.53%) Finance
2 25 (73.53%) Manufacturing
2 25 (73.53%) Programme Management
3 21 (61.76%) Big Data
4 19 (55.88%) Python
4 19 (55.88%) Java
5 17 (50.00%) Open Source
6 16 (47.06%) Git (software)
6 16 (47.06%) Hadoop
6 16 (47.06%) BDD
6 16 (47.06%) Apache Spark
6 16 (47.06%) Shell Script
6 16 (47.06%) TDD
6 16 (47.06%) Continuous Delivery
7 15 (44.12%) Docker
7 15 (44.12%) TeamCity
7 15 (44.12%) JIRA
8 14 (41.18%) Agile Software Development
8 14 (41.18%) Linux
9 13 (38.24%) Scrum
9 13 (38.24%) Cucumber
9 13 (38.24%) Akka
10 11 (32.35%) Analytical Skills
11 10 (29.41%) Clojure
12 5 (14.71%) JavaScript

Digital Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (47.06%) Apache Spark
2 3 (8.82%) CMS
3 2 (5.88%) WordPress
4 1 (2.94%) Drupal
4 1 (2.94%) Joomla!
4 1 (2.94%) Umbraco
Applications
1 1 (2.94%) Adobe Illustrator
1 1 (2.94%) Photoshop
Business Applications
1 1 (2.94%) Unit4 Business World
Cloud Services
1 5 (14.71%) Microsoft Azure
2 4 (11.76%) Amazon AWS
2 4 (11.76%) Google Cloud Platform
Database & Business Intelligence
1 21 (61.76%) Big Data
2 16 (47.06%) Hadoop
3 3 (8.82%) OLAP
4 2 (5.88%) Relational Database
4 2 (5.88%) SQL Server
5 1 (2.94%) MySQL
Development Applications
1 16 (47.06%) Git (software)
2 15 (44.12%) JIRA
2 15 (44.12%) TeamCity
3 13 (38.24%) Cucumber
4 1 (2.94%) Grunt
4 1 (2.94%) gulp
General
1 34 (100.00%) Marketing
2 25 (73.53%) Electronics
2 25 (73.53%) Finance
2 25 (73.53%) Manufacturing
2 25 (73.53%) Telecoms
3 1 (2.94%) Back Office
3 1 (2.94%) Local Government
Job Titles
1 21 (61.76%) Developer
2 15 (44.12%) Scala Developer
3 9 (26.47%) Software Developer
4 8 (23.53%) Apache Spark Developer
4 8 (23.53%) Hadoop Developer
5 7 (20.59%) Java Developer
5 7 (20.59%) Java Hadoop Developer
5 7 (20.59%) Java Scala Developer
5 7 (20.59%) Java Software Developer
6 5 (14.71%) Linux Developer
7 4 (11.76%) Front End Developer (Client-Side Developer)
8 3 (8.82%) Architect
8 3 (8.82%) Data Engineer
9 2 (5.88%) Cloud Architect
9 2 (5.88%) DevOps Architect
9 2 (5.88%) Digital Marketing Manager
9 2 (5.88%) Lead DevOps
9 2 (5.88%) Marketing Manager
9 2 (5.88%) Programme Manager
10 1 (2.94%) DevOps Engineer
Libraries, Frameworks & Software Standards
1 13 (38.24%) Akka
2 4 (11.76%) CSS
2 4 (11.76%) CSS3
2 4 (11.76%) HTML
3 3 (8.82%) .NET
3 3 (8.82%) HTML5
3 3 (8.82%) React
3 3 (8.82%) Sass
3 3 (8.82%) Vue (Vue.js)
4 2 (5.88%) D3.js
4 2 (5.88%) MSMQ
4 2 (5.88%) PySpark
4 2 (5.88%) RabbitMQ
4 2 (5.88%) Redux
4 2 (5.88%) Twitter Bootstrap
5 1 (2.94%) Ajax
5 1 (2.94%) AngularJS
5 1 (2.94%) ASP.NET
5 1 (2.94%) ASP.NET MVC
5 1 (2.94%) ASP.NET Web API
Miscellaneous
1 11 (32.35%) Analytical Skills
2 2 (5.88%) Mobile App
2 2 (5.88%) Public Cloud
2 2 (5.88%) Social Media
2 2 (5.88%) User Experience
3 1 (2.94%) Fintech
3 1 (2.94%) Management Information System
3 1 (2.94%) N-Tier
3 1 (2.94%) PMI
Operating Systems
1 14 (41.18%) Linux
2 2 (5.88%) Unix
2 2 (5.88%) Windows
Processes & Methodologies
1 25 (73.53%) Business Intelligence
1 25 (73.53%) Programme Management
2 17 (50.00%) Open Source
3 16 (47.06%) BDD
3 16 (47.06%) Continuous Delivery
3 16 (47.06%) TDD
4 14 (41.18%) Agile Software Development
5 13 (38.24%) Scrum
6 4 (11.76%) Front End Development
6 4 (11.76%) Test Automation
6 4 (11.76%) Web Design
7 3 (8.82%) DevOps
7 3 (8.82%) ETL
7 3 (8.82%) Responsive Web Design
8 2 (5.88%) Data Protection
8 2 (5.88%) Machine Learning
8 2 (5.88%) Project Management
8 2 (5.88%) Stakeholder Management
8 2 (5.88%) Web Development
8 2 (5.88%) Wireframes
Programming Languages
1 19 (55.88%) Java
1 19 (55.88%) Python
2 16 (47.06%) Shell Script
3 10 (29.41%) Clojure
4 5 (14.71%) JavaScript
4 5 (14.71%) SQL
5 3 (8.82%) C
6 2 (5.88%) C#
6 2 (5.88%) C++
6 2 (5.88%) Go
6 2 (5.88%) PHP
7 1 (2.94%) PowerShell
Qualifications
1 2 (5.88%) Degree
2 1 (2.94%) PMI Certification
2 1 (2.94%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 1 (2.94%) GCP
System Software
1 15 (44.12%) Docker
Systems Management
1 3 (8.82%) Ansible
2 2 (5.88%) Mesos
2 2 (5.88%) Opscode Chef
2 2 (5.88%) Puppet
Vendors
1 25 (73.53%) SAP
2 4 (11.76%) Google
3 1 (2.94%) Curam
3 1 (2.94%) Facebook
3 1 (2.94%) Twitter