Period
to 21 February 2020

The following table provides summary statistics for contract job vacancies advertised in the North West with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 21 February 2020 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
England > North West
6 months to
21 Feb 2020
Same period 2019 Same period 2018
Rank 167 180 160
Rank change year-on-year +13 -20 +24
Contract jobs citing Digital Marketing 14 39 42
As % of all contract IT jobs advertised in the North West 0.30% 0.68% 0.78%
As % of the Processes & Methodologies category 0.37% 0.80% 0.92%
Number of daily rates quoted 10 38 33
North West median daily rate £475 £425 £550
Median daily rate % change year-on-year +11.65% -22.73% +10.00%
10th Percentile £260 £313 £363
90th Percentile £654 £550 £625
England median daily rate £450 £475 £450
% change year-on-year -5.26% +5.56% +5.88%
Number of hourly rates quoted 0 0 0
North West median hourly rate - - -
England median hourly rate £20.50 £37.25 £36.00
% change year-on-year -44.97% +3.47% +45.82%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North West with a requirement for process or methodology skills.

All Process and Methodology Skills
North West
Contract vacancies with a requirement for process or methodology skills 3,830 4,893 4,572
As % of all contract IT jobs advertised in the North West 82.95% 85.26% 84.97%
Number of daily rates quoted 2,401 3,115 2,955
North West median daily rate £425 £425 £413
Median daily rate % change year-on-year - +3.03% +3.13%
10th Percentile £250 £270 £255
90th Percentile £600 £600 £600
England median daily rate £475 £475 £450
% change year-on-year - +5.56% +3.45%
Number of hourly rates quoted 170 248 229
North West median hourly rate £27.17 £24.63 £24.56
Median hourly rate % change year-on-year +10.31% +0.26% -9.45%
10th Percentile £13.23 £13.18 £11.95
90th Percentile £53.78 £48.75 £55.50
England median hourly rate £23.00 £24.04 £24.00
% change year-on-year -4.33% +0.17% -2.04%

Digital Marketing
Job Vacancy Trend in the North West

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Digital Marketing in the North West

Digital Marketing
Contractor Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in the North West.

Contractor daily rate trend for Digital Marketing in the North West

Digital Marketing
Contractor Daily Rate Histogram in the North West

The daily rate distribution of IT jobs citing Digital Marketing in the North West over the 6 months to 21 February 2020.

Contractor daily rate histogram for Digital Marketing in the North West

Digital Marketing
Contractor Hourly Rate Trend in the North West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in the North West.

Contractor hourly rate trend for Digital Marketing in the North West

Digital Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the North West region over the 6 months to 21 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheshire +11 7 £513 +20.59% 5
Manchester +11 3 £470 +13.94% 9
Lancashire +30 2 £367 -24.72% 1
Merseyside +9 2 - - 2
Digital Marketing
England

For the 6 months to 21 February 2020, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the North West region with a requirement for Digital Marketing.

1 14 (100.00%) Marketing
2 10 (71.43%) SAP
2 10 (71.43%) Business Intelligence
2 10 (71.43%) Finance
2 10 (71.43%) Manufacturing
2 10 (71.43%) Electronics
2 10 (71.43%) Telecoms
2 10 (71.43%) Programme Management
2 10 (71.43%) Public Sector
3 8 (57.14%) Agile Software Development
4 4 (28.57%) Scrum
4 4 (28.57%) Security Cleared
5 3 (21.43%) Service Design
6 2 (14.29%) Infrastructure Engineering
6 2 (14.29%) NCSC
6 2 (14.29%) Apple iOS
6 2 (14.29%) Analytics
6 2 (14.29%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
6 2 (14.29%) SC Cleared
6 2 (14.29%) NHS
6 2 (14.29%) Pharmaceutical
6 2 (14.29%) ITIL
6 2 (14.29%) Windows
6 2 (14.29%) SEO
6 2 (14.29%) CMS
6 2 (14.29%) Migration
6 2 (14.29%) Android
6 2 (14.29%) Azure
6 2 (14.29%) AWS
6 2 (14.29%) Social Media

Digital Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (14.29%) CMS
Business Applications
1 1 (7.14%) Magento
Cloud Services
1 2 (14.29%) AWS
1 2 (14.29%) Azure
2 1 (7.14%) Google Analytics
Development Applications
1 2 (14.29%) JIRA
2 1 (7.14%) JMeter
2 1 (7.14%) Selenium
General
1 14 (100.00%) Marketing
2 10 (71.43%) Electronics
2 10 (71.43%) Finance
2 10 (71.43%) Manufacturing
2 10 (71.43%) Public Sector
2 10 (71.43%) Telecoms
3 2 (14.29%) Pharmaceutical
4 1 (7.14%) Banking
4 1 (7.14%) Brand Awareness
Job Titles
1 4 (28.57%) Architect
2 3 (21.43%) Trainer
3 2 (14.29%) Analyst
3 2 (14.29%) AWS Architect
3 2 (14.29%) Business Analyst
3 2 (14.29%) Cloud Architect
3 2 (14.29%) Deployment Specialist
3 2 (14.29%) Enterprise Architect
3 2 (14.29%) IT Trainer
3 2 (14.29%) NHS IT Trainer
3 2 (14.29%) NHS Trainer
3 2 (14.29%) Tester
4 1 (7.14%) Automation Tester
4 1 (7.14%) Digital Marketing Consultant
4 1 (7.14%) Marketing Consultant
4 1 (7.14%) Security Architect
4 1 (7.14%) Senior Architect
4 1 (7.14%) Senior Cloud Architect
4 1 (7.14%) Senior User Researcher
4 1 (7.14%) User Researcher
Libraries, Frameworks & Software Standards
1 1 (7.14%) Taurus
Miscellaneous
1 2 (14.29%) Data Centre
1 2 (14.29%) Hybrid Cloud
1 2 (14.29%) NHS
1 2 (14.29%) Public Cloud
1 2 (14.29%) Social Media
Operating Systems
1 2 (14.29%) Android
1 2 (14.29%) Apple iOS
1 2 (14.29%) Windows
2 1 (7.14%) Linux
Processes & Methodologies
1 10 (71.43%) Business Intelligence
1 10 (71.43%) Programme Management
2 8 (57.14%) Agile Software Development
3 4 (28.57%) Scrum
4 3 (21.43%) Service Design
5 2 (14.29%) Analytics
5 2 (14.29%) BDD
5 2 (14.29%) Information Security
5 2 (14.29%) Infrastructure Engineering
5 2 (14.29%) ITIL
5 2 (14.29%) Migration
5 2 (14.29%) MODAF
5 2 (14.29%) Requirements Management
5 2 (14.29%) SEO
5 2 (14.29%) Technical Architecture
5 2 (14.29%) TOGAF
6 1 (7.14%) Data Analysis
6 1 (7.14%) E-Commerce
6 1 (7.14%) Service Management
6 1 (7.14%) Stakeholder Management
Programming Languages
1 1 (7.14%) C#
Qualifications
1 4 (28.57%) Security Cleared
2 2 (14.29%) SC Cleared
Quality Assurance & Compliance
1 2 (14.29%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
1 2 (14.29%) NCSC
Vendors
1 10 (71.43%) SAP
2 2 (14.29%) Google
3 1 (7.14%) Microsoft