The following table provides summary statistics for contract job vacancies advertised in the North West with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
England / North West
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 132 130 133
Rank change year-on-year -2 +3  
Contract jobs citing Digital Marketing 7 29 20
As % of all contract IT jobs advertised in the North West 0.24% 0.76% 0.55%
As % of the Processes & Methodologies category 0.29% 0.93% 0.70%
Number of daily rates quoted 4 26 20
Median daily rate £650 £375 £318
Median daily rate % change year-on-year +73.33% +18.11%  
90% offered a daily rate of more than £555 £300 £273
10% offered a daily rate of more than £693 £438 £427
UK excluding London median daily rate £475 £375 £375
% change year-on-year +26.66% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.50 £32.25 £35.00
% change year-on-year -33.33% -7.85%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North West with a requirement for process and methodology skills.

Contract Process & Methodology Skills
North West
Contract job vacancies with a requirement for process and methodology skills 2381 3115 2862
As % of all contract IT job vacancies advertised in the North West 80.85% 82.06% 78.67%
Number of daily rates quoted 1410 1960 1689
Median daily rate £410 £415 £385
Median daily rate % change year-on-year -1.20% +7.79%  
90% offered a daily rate of more than £300 £300 £275
10% offered a daily rate of more than £550 £575 £550
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 99 78 122
Median hourly rate £40.00 £28.50 £34.00
Median hourly rate % change year-on-year +40.35% -16.17%  
90% offered a hourly rate of more than £13.00 £12.58 £14.50
10% offered a hourly rate of more than £55.00 £53.00 £56.35
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Digital Marketing
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in the North West

Digital Marketing
Contractor Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in the North West.

Contractor daily rate trend for Digital Marketing in the North West

Digital Marketing
Contractor Daily Rate Histogram in the North West

The daily rate distribution of IT jobs citing Digital Marketing in the North West over the 3 months to 27 June 2017.

Contractor daily rate histogram for Digital Marketing in the North West

Digital Marketing
Contractor Hourly Rate Trend in the North West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in the North West.

Contractor hourly rate trend for Digital Marketing in the North West

Digital Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +8 5 £613 +68.96% 21
Merseyside -8 1 £625 +56.25%
Digital Marketing
England

For the 6 months to 27 June 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Digital Marketing.

1 21 (100.00%) Marketing
2 18 (85.71%) Finance
3 17 (80.95%) Manufacturing
3 17 (80.95%) Electronics
3 17 (80.95%) Telecoms
3 17 (80.95%) Programme Management
3 17 (80.95%) SAP Oil and Gas
3 17 (80.95%) SAP
3 17 (80.95%) Business Intelligence
4 8 (38.10%) Open Source
5 7 (33.33%) Hadoop
5 7 (33.33%) Microsoft Azure
5 7 (33.33%) Amazon AWS
5 7 (33.33%) Big Data
5 7 (33.33%) Python
5 7 (33.33%) Java
5 7 (33.33%) Agile Software Development
5 7 (33.33%) Apache Spark
6 5 (23.81%) Google Cloud Platform
6 5 (23.81%) DevOps
6 5 (23.81%) Puppet
6 5 (23.81%) Google
7 4 (19.05%) Test Automation
7 4 (19.05%) Ansible
7 4 (19.05%) C
7 4 (19.05%) Continuous Delivery
8 3 (14.29%) SQL
8 3 (14.29%) SQL Server
8 3 (14.29%) Unix
8 3 (14.29%) Windows

Digital Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (33.33%) Apache Spark
2 1 (4.76%) WordPress
Applications
1 1 (4.76%) Adobe After Effects
1 1 (4.76%) Adobe Creative Suite
1 1 (4.76%) Adobe Illustrator
1 1 (4.76%) Photoshop
Business Applications
1 17 (80.95%) SAP Oil and Gas
2 1 (4.76%) SAP HCM
2 1 (4.76%) SAP Payroll
2 1 (4.76%) Unit4 Business World
Cloud Services
1 7 (33.33%) Amazon AWS
1 7 (33.33%) Microsoft Azure
2 5 (23.81%) Google Cloud Platform
3 2 (9.52%) Amazon EC2
4 1 (4.76%) PaaS
4 1 (4.76%) SaaS
Database & Business Intelligence
1 7 (33.33%) Big Data
1 7 (33.33%) Hadoop
2 3 (14.29%) SQL Server
3 2 (9.52%) Relational Database
4 1 (4.76%) Oracle Database
4 1 (4.76%) Oracle Database 12c
4 1 (4.76%) SQL Server 2012
Development Applications
1 3 (14.29%) Jenkins
2 1 (4.76%) Vagrant
General
1 21 (100.00%) Marketing
2 18 (85.71%) Finance
3 17 (80.95%) Electronics
3 17 (80.95%) Manufacturing
3 17 (80.95%) Telecoms
Job Titles
1 4 (19.05%) Data Engineer
1 4 (19.05%) Lead DevOps
2 3 (14.29%) Consultant
3 2 (9.52%) Architect
3 2 (9.52%) Cloud Architect
3 2 (9.52%) DevOps Architect
3 2 (9.52%) DevOps Manager
3 2 (9.52%) Head of DevOps
3 2 (9.52%) HR Consultant
3 2 (9.52%) Payroll Consultant
4 1 (4.76%) Big Data Engineer
4 1 (4.76%) CRM Manager
4 1 (4.76%) Cybersecurity Manager
4 1 (4.76%) Digital Programme Manager
4 1 (4.76%) Digital Transformation
4 1 (4.76%) Financial Analyst
4 1 (4.76%) Hadoop Engineer
4 1 (4.76%) SAP HCM Consultant
4 1 (4.76%) SAP HR/Payroll Consultant
4 1 (4.76%) SOC Manager
Libraries, Frameworks & Software Standards
1 2 (9.52%) .NET
1 2 (9.52%) MSMQ
1 2 (9.52%) RabbitMQ
2 1 (4.76%) CSS
2 1 (4.76%) CSS3
2 1 (4.76%) HTML
2 1 (4.76%) HTML5
Miscellaneous
1 2 (9.52%) Public Cloud
2 1 (4.76%) Clustering
2 1 (4.76%) Mobile App
2 1 (4.76%) PKI
2 1 (4.76%) Security Operations Centre
2 1 (4.76%) Social Media
2 1 (4.76%) User Experience
Operating Systems
1 3 (14.29%) Unix
1 3 (14.29%) Windows
2 1 (4.76%) Solaris
2 1 (4.76%) Windows Server
2 1 (4.76%) Windows Server 2012
Processes & Methodologies
1 17 (80.95%) Business Intelligence
1 17 (80.95%) Programme Management
2 8 (38.10%) Open Source
3 7 (33.33%) Agile Software Development
4 5 (23.81%) DevOps
5 4 (19.05%) Continuous Delivery
5 4 (19.05%) Test Automation
6 3 (14.29%) BDD
6 3 (14.29%) TDD
7 2 (9.52%) Analytics
7 2 (9.52%) Build Automation
7 2 (9.52%) Configuration Management
7 2 (9.52%) Cybersecurity
7 2 (9.52%) Machine Learning
7 2 (9.52%) Scrum
7 2 (9.52%) SDLC
7 2 (9.52%) Stakeholder Management
7 2 (9.52%) Supplier Management
7 2 (9.52%) Waterfall
8 1 (4.76%) Defect Management
Programming Languages
1 7 (33.33%) Java
1 7 (33.33%) Python
2 4 (19.05%) C
3 3 (14.29%) SQL
4 2 (9.52%) C++
4 2 (9.52%) Go
4 2 (9.52%) Shell Script
5 1 (4.76%) JavaScript
Qualifications
1 3 (14.29%) SC Cleared
1 3 (14.29%) Security Cleared
2 2 (9.52%) Degree
3 1 (4.76%) CESG Certified Professional
3 1 (4.76%) CISM
3 1 (4.76%) CISSP
3 1 (4.76%) CLAS
Quality Assurance & Compliance
1 2 (9.52%) GDPR
2 1 (4.76%) ISO/IEC 27001
2 1 (4.76%) PCI DSS
System Software
1 3 (14.29%) Docker
2 1 (4.76%) Veritas File System
2 1 (4.76%) VMware ESXi
2 1 (4.76%) VMware Infrastructure
Systems Management
1 5 (23.81%) Puppet
2 4 (19.05%) Ansible
3 3 (14.29%) Opscode Chef
4 2 (9.52%) Mesos
5 1 (4.76%) Tivoli Storage Manager
Vendors
1 17 (80.95%) SAP
2 5 (23.81%) Google
3 1 (4.76%) Adobe
3 1 (4.76%) EMC
3 1 (4.76%) IBM
3 1 (4.76%) Microsoft
3 1 (4.76%) Oracle
3 1 (4.76%) Veritas
3 1 (4.76%) VMware