The following table provides summary statistics for contract job vacancies advertised in the North West with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 24 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Digital Marketing
England / North West
Rank 116 142 129
Rank change year-on-year +26 -13  
Contract jobs citing Digital Marketing 14 17 21
As % of all contract IT jobs advertised in the North West 0.54% 0.44% 0.60%
As % of the Processes & Methodologies category 0.65% 0.54% 0.76%
Number of daily rates quoted 13 17 20
Median daily rate £525 £345 £344
Median daily rate % change year-on-year +52.17% +0.36%  
90% offered a daily rate of more than £260 £265 £275
10% offered a daily rate of more than £610 £485 £500
UK excluding London median daily rate £425 £350 £356
% change year-on-year +21.42% -1.75%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £31.50 £18.00 £18.00
% change year-on-year +75.00% -  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North West with a requirement for process and methodology skills.

Contract Process & Methodology Skills
North West
Contract job vacancies with a requirement for process and methodology skills 2141 3145 2764
As % of all contract IT job vacancies advertised in the North West 82.35% 82.27% 78.75%
Number of daily rates quoted 1352 1906 1515
Median daily rate £400 £400 £400
90% offered a daily rate of more than £283 £290 £275
10% offered a daily rate of more than £550 £538 £550
UK excluding London median daily rate £410 £400 £400
% change year-on-year +2.50% -  
Number of hourly rates quoted 110 124 125
Median hourly rate £40.00 £37.50 £39.25
Median hourly rate % change year-on-year +6.66% -4.45%  
90% offered a hourly rate of more than £15.50 £16.00 £13.00
10% offered a hourly rate of more than £50.20 £50.00 £60.00
UK excluding London median hourly rate £36.00 £39.00 £30.00
% change year-on-year -7.69% +30.00%  

Digital Marketing
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in the North West

Digital Marketing
Contractor Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in the North West.

Contractor daily rate trend for Digital Marketing in the North West

Digital Marketing
Contractor Daily Rate Histogram in the North West

The daily rate distribution of IT jobs citing Digital Marketing in the North West over the 3 months to 24 March 2017.

Contractor daily rate histogram for Digital Marketing in the North West

Digital Marketing
Contractor Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing in the North West.

Contractor hourly rate trend for Digital Marketing in the North West

Digital Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +7 10 £550 +74.60% 20
Cheshire - 2 £275 -
Merseyside +1 1 £410 +9.33% 1
Lancashire - 1 £480 - 1
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 24 March 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Digital Marketing.

1 33 (100.00%) Marketing
2 28 (84.85%) Finance
3 26 (78.79%) Manufacturing
3 26 (78.79%) Electronics
3 26 (78.79%) Telecoms
3 26 (78.79%) Programme Management
3 26 (78.79%) SAP
3 26 (78.79%) Business Intelligence
3 26 (78.79%) SAP Oil and Gas
4 13 (39.39%) Java
5 12 (36.36%) Hadoop
5 12 (36.36%) Open Source
5 12 (36.36%) Apache Spark
6 11 (33.33%) Continuous Delivery
6 11 (33.33%) Python
7 10 (30.30%) Big Data
8 9 (27.27%) Microsoft Azure
8 9 (27.27%) Amazon AWS
8 9 (27.27%) Google
8 9 (27.27%) C
8 9 (27.27%) Agile Software Development
8 9 (27.27%) Google Cloud Platform
9 6 (18.18%) BDD
10 5 (15.15%) SC Cleared
10 5 (15.15%) Security Cleared
10 5 (15.15%) TDD
11 4 (12.12%) Stakeholder Management
11 4 (12.12%) Unit4 Business World
11 4 (12.12%) SQL
11 4 (12.12%) DevOps

Digital Marketing
Top Related IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (36.36%) Apache Spark
2 2 (6.06%) CMS
3 1 (3.03%) Apache Pig
Business Applications
1 26 (78.79%) SAP Oil and Gas
2 4 (12.12%) Unit4 Business World
3 1 (3.03%) SAP HCM
3 1 (3.03%) SAP Payroll
Cloud Services
1 9 (27.27%) Amazon AWS
1 9 (27.27%) Google Cloud Platform
1 9 (27.27%) Microsoft Azure
2 2 (6.06%) Amazon EMR
Database & Business Intelligence
1 12 (36.36%) Hadoop
2 10 (30.30%) Big Data
3 2 (6.06%) Electronic Patient Records
3 2 (6.06%) HDInsight
3 2 (6.06%) Spark SQL
4 1 (3.03%) Apache Hive
4 1 (3.03%) Impala
4 1 (3.03%) Oracle Database
4 1 (3.03%) Oracle Database 12c
4 1 (3.03%) SQL Server
4 1 (3.03%) SQL Server 2012
4 1 (3.03%) Sqoop
Development Applications
1 2 (6.06%) Jenkins
2 1 (3.03%) Cucumber
2 1 (3.03%) Git (software)
2 1 (3.03%) Vagrant
General
1 33 (100.00%) Marketing
2 28 (84.85%) Finance
3 26 (78.79%) Electronics
3 26 (78.79%) Manufacturing
3 26 (78.79%) Telecoms
4 2 (6.06%) Legal
Job Titles
1 7 (21.21%) Consultant
1 7 (21.21%) Data Engineer
2 4 (12.12%) Big Data Engineer
2 4 (12.12%) Developer
2 4 (12.12%) Hadoop Engineer
3 3 (9.09%) Report Writer
4 2 (6.06%) Architect
4 2 (6.06%) Big Data Consultant
4 2 (6.06%) Cybersecurity Manager
4 2 (6.06%) Data Consultant
4 2 (6.06%) Hadoop Consultant
4 2 (6.06%) HR Consultant
4 2 (6.06%) Java Consultant
4 2 (6.06%) Operational Security Manager
4 2 (6.06%) Operations Manager
4 2 (6.06%) Payroll Consultant
4 2 (6.06%) Security Manager
4 2 (6.06%) Security Operations Manager
4 2 (6.06%) SOC Manager
5 1 (3.03%) DevOps Engineer
Libraries, Frameworks & Software Standards
1 2 (6.06%) .NET
1 2 (6.06%) AngularJS
1 2 (6.06%) Spark Streaming
1 2 (6.06%) Twitter Bootstrap
1 2 (6.06%) Web Services
2 1 (3.03%) HTML
Miscellaneous
1 3 (9.09%) Security Operations Centre
2 2 (6.06%) Social Media
3 1 (3.03%) Analytical Skills
3 1 (3.03%) Clustering
3 1 (3.03%) Cyber Defence
3 1 (3.03%) PKI
3 1 (3.03%) Web 2.0
Operating Systems
1 2 (6.06%) Unix
2 1 (3.03%) Solaris
2 1 (3.03%) Windows
2 1 (3.03%) Windows Server
2 1 (3.03%) Windows Server 2012
Processes & Methodologies
1 26 (78.79%) Business Intelligence
1 26 (78.79%) Programme Management
2 12 (36.36%) Open Source
3 11 (33.33%) Continuous Delivery
4 9 (27.27%) Agile Software Development
5 6 (18.18%) BDD
6 5 (15.15%) TDD
7 4 (12.12%) DevOps
7 4 (12.12%) Stakeholder Management
8 3 (9.09%) Business Analysis
8 3 (9.09%) Continuous Improvement
8 3 (9.09%) Cybersecurity
8 3 (9.09%) Procure-to-Pay
8 3 (9.09%) Security Operations
8 3 (9.09%) Workflow
9 2 (6.06%) Data Protection
9 2 (6.06%) ITIL V3
9 2 (6.06%) Pair Programming
9 2 (6.06%) Supplier Management
9 2 (6.06%) Test Automation
Programming Languages
1 13 (39.39%) Java
2 11 (33.33%) Python
3 9 (27.27%) C
4 4 (12.12%) SQL
5 2 (6.06%) C#
5 2 (6.06%) F#
5 2 (6.06%) JavaScript
6 1 (3.03%) C++
Qualifications
1 5 (15.15%) SC Cleared
1 5 (15.15%) Security Cleared
2 1 (3.03%) Degree
2 1 (3.03%) ISEB
Quality Assurance & Compliance
1 1 (3.03%) GDPR
1 1 (3.03%) QA
System Software
1 2 (6.06%) Docker
2 1 (3.03%) Veritas File System
2 1 (3.03%) VMware ESXi
2 1 (3.03%) VMware Infrastructure
Systems Management
1 1 (3.03%) Opscode Chef
1 1 (3.03%) Puppet
1 1 (3.03%) Tivoli Storage Manager
Vendors
1 26 (78.79%) SAP
2 9 (27.27%) Google
3 2 (6.06%) Oracle
3 2 (6.06%) ServiceNow
4 1 (3.03%) Cloudera
4 1 (3.03%) EMC
4 1 (3.03%) Hortonworks
4 1 (3.03%) IBM
4 1 (3.03%) Microsoft
4 1 (3.03%) PeopleSoft
4 1 (3.03%) Snow
4 1 (3.03%) Veritas
4 1 (3.03%) VMware
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