Marketing Technology Contract Job Trends in Merseyside

Marketing Technology (Martech)
North West > Merseyside

The table below looks at the prevalence of the term Marketing Technology in contract job vacancies in Merseyside. Included is a benchmarking guide to the contractor rates offered in vacancies that cited Marketing Technology over the 6 months leading up to 15 December 2025, comparing them to the same period in the previous two years.

6 months to
15 Dec 2025
Same period 2024 Same period 2023
Rank 33 - -
Rank change year-on-year - - -
Contract jobs citing Marketing Technology 2 0 0
As % of all contract jobs in Merseyside 0.80% - -
As % of the Miscellaneous category 2.38% - -
Number of daily rates quoted 2 0 0
10th Percentile £625 - -
25th Percentile £644 - -
Median daily rate (50th Percentile) £700 - -
75th Percentile £769 - -
90th Percentile £795 - -
North West median daily rate £700 - £600

All Generic Skills
Merseyside

Marketing Technology falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring generic IT skills in Merseyside.

Contract vacancies with a requirement for generic IT skills 84 52 29
As % of all contract IT jobs advertised in Merseyside 33.47% 22.91% 16.76%
Number of daily rates quoted 40 30 13
10th Percentile £150 £140 £191
25th Percentile £151 £164 £228
Median daily rate (50th Percentile) £419 £250 £400
Median % change year-on-year +67.50% -37.50% -11.11%
75th Percentile £518 £497 £531
90th Percentile £698 £559 £598
North West median daily rate £450 £486 £513
% change year-on-year -7.41% -5.17% +2.50%
Number of hourly rates quoted 4 3 3
10th Percentile - £18.46 £18.80
25th Percentile £15.62 £19.11 £22.63
Median hourly rate £17.00 £20.19 £29.00
Median % change year-on-year -15.79% -30.38% +65.15%
75th Percentile £18.54 £21.60 £29.50
90th Percentile £19.89 £22.44 £29.80
North West median hourly rate £45.46 £31.75 £41.87
% change year-on-year +43.18% -24.16% +35.77%

Marketing Technology
Job Vacancy Trend in Merseyside

Historical trend showing the proportion of contract IT job postings citing Marketing Technology relative to all contract IT jobs advertised in Merseyside.

Marketing Technology job vacancy trend in Merseyside

Marketing Technology
Daily Rate Trend in Merseyside

Contractor daily rate distribution trend for jobs in Merseyside citing Marketing Technology.

Contractor daily rate distribution trend for jobs in Merseyside citing Marketing Technology

Marketing Technology
Daily Rate Histogram in Merseyside

Daily rate distribution for jobs citing Marketing Technology in Merseyside over the 6 months to 15 December 2025.

Daily rate histogram for Marketing Technology in Merseyside

Marketing Technology
Contract Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Technology within the Merseyside region over the 6 months to 15 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Liverpool - 1 £775 - 3
Marketing Technology
North West

Marketing Technology
Co-Occurring Skills & Capabilities in Merseyside by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (50.00%) CMS
Business Applications
1 1 (50.00%) Dynamics CRM
Cloud Services
1 2 (100.00%) Power Platform
Database & Business Intelligence
1 2 (100.00%) Looker
1 2 (100.00%) Power BI
Development Applications
1 2 (100.00%) JIRA
General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) CRM Manager
1 1 (50.00%) CRM Project Manager
1 1 (50.00%) Head of CRM
1 1 (50.00%) Head of Projects
1 1 (50.00%) Project Manager
Processes & Methodologies
1 2 (100.00%) Analytics
1 2 (100.00%) Business Intelligence
1 2 (100.00%) Campaign Management
1 2 (100.00%) Content Development
1 2 (100.00%) Conversion Rate Optimisation
1 2 (100.00%) Creative Strategy
1 2 (100.00%) CRM
1 2 (100.00%) Customer Experience
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Funnel Analysis
1 2 (100.00%) Marketing Analytics
1 2 (100.00%) Multivariate Testing
1 2 (100.00%) Personalization
2 1 (50.00%) Content Management
2 1 (50.00%) Continuous Improvement
2 1 (50.00%) Customer Engagement
2 1 (50.00%) Data Integration
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Programme Management
2 1 (50.00%) Project Management
Vendors
1 1 (50.00%) Microsoft
1 1 (50.00%) Salesforce
1 1 (50.00%) Zoho