Period
to 22 November 2017

The following table provides summary statistics for contract job vacancies advertised in the North West with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
England > North West
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 193 192 230
Rank change year-on-year -1 +38 -53
Contract jobs citing SEO 13 26 14
As % of all contract IT jobs advertised in the North West 0.23% 0.38% 0.16%
As % of the Processes & Methodologies category 0.28% 0.45% 0.20%
Number of daily rates quoted 10 22 9
North West median daily rate £313 £313 £510
Median daily rate % change year-on-year - -38.73% +51.11%
10th Percentile £207 £191 £309
90th Percentile £438 £593 £515
England median daily rate £375 £325 £350
% change year-on-year +15.38% -7.14% +7.69%
Number of hourly rates quoted 0 0 1
North West median hourly rate - - £25.00
England median hourly rate £29.00 £21.50 £36.34
% change year-on-year +34.88% -40.83% +15.35%

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North West with a requirement for process or methodology skills.

All Process and Methodology Skills
North West
Contract vacancies with a requirement for process or methodology skills 4628 5750 6896
As % of all contract IT jobs advertised in the North West 81.06% 83.83% 81.22%
Number of daily rates quoted 2961 3702 4181
North West median daily rate £400 £400 £400
10th Percentile £263 £263 £255
90th Percentile £588 £556 £575
England median daily rate £450 £425 £423
% change year-on-year +5.88% +0.47% +5.75%
Number of hourly rates quoted 202 166 282
North West median hourly rate £27.00 £22.42 £30.52
Median hourly rate % change year-on-year +20.41% -26.53% +74.40%
10th Percentile £11.56 £12.13 £12.37
90th Percentile £53.00 £53.00 £52.47
England median hourly rate £24.00 £24.43 £22.50
% change year-on-year -1.76% +8.58% +18.42%

SEO
Job Vacancy Trend in the North West

Job postings citing SEO as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for SEO in the North West

SEO
Contractor Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in the North West.

Contractor daily rate trend for SEO in the North West

SEO
Contractor Daily Rate Histogram in the North West

The daily rate distribution of IT jobs citing SEO in the North West over the 6 months to 22 November 2017.

Contractor daily rate histogram for SEO in the North West

SEO
Contractor Hourly Rate Trend in the North West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing SEO in the North West.

Contractor hourly rate trend for SEO in the North West

SEO
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the North West region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cheshire +7 5 £231 -22.92% 1
Manchester +6 4 £313 +13.64% 9
Merseyside +5 2 - -
SEO
England

For the 6 months to 22 November 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for SEO.

1 10 (76.92%) Agile Software Development
2 7 (53.85%) CMS
2 7 (53.85%) HTML
2 7 (53.85%) CSS
3 6 (46.15%) JavaScript
4 5 (38.46%) Adobe
4 5 (38.46%) Google
4 5 (38.46%) jQuery
4 5 (38.46%) CSS3
4 5 (38.46%) Wireframes
5 4 (30.77%) User Experience
5 4 (30.77%) Front End Development
5 4 (30.77%) Adobe Experience Manager
5 4 (30.77%) Content Management
5 4 (30.77%) Pharmaceutical
6 3 (23.08%) XHTML
6 3 (23.08%) .NET
6 3 (23.08%) Photoshop
6 3 (23.08%) XML
6 3 (23.08%) Web 2.0
6 3 (23.08%) TDD
6 3 (23.08%) Test Automation
6 3 (23.08%) WordPress
6 3 (23.08%) Ajax
6 3 (23.08%) QA
6 3 (23.08%) AngularJS
6 3 (23.08%) Amazon AWS
6 3 (23.08%) HTML5
6 3 (23.08%) AWS Lambda
6 3 (23.08%) Node.js

SEO
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (53.85%) CMS
2 4 (30.77%) Adobe Experience Manager
3 3 (23.08%) WordPress
4 2 (15.38%) Kentico
5 1 (7.69%) SAS
Applications
1 3 (23.08%) Photoshop
2 2 (15.38%) Spreadsheet
3 1 (7.69%) Adobe Illustrator
Cloud Services
1 3 (23.08%) Amazon AWS
1 3 (23.08%) AWS Lambda
1 3 (23.08%) Serverless
2 2 (15.38%) Google Analytics
3 1 (7.69%) Adobe Creative Cloud
Database & Business Intelligence
1 1 (7.69%) Data Mining
Development Applications
1 2 (15.38%) Axure RP
General
1 4 (30.77%) Pharmaceutical
2 2 (15.38%) Publishing
3 1 (7.69%) Finance
3 1 (7.69%) Marketing
Job Titles
1 4 (30.77%) Developer
1 4 (30.77%) Front End Developer (Client-Side Developer)
2 2 (15.38%) Analyst
2 2 (15.38%) Google Analytics Analyst
2 2 (15.38%) Performance Analyst
2 2 (15.38%) Web Engineer
3 1 (7.69%) Consultant
3 1 (7.69%) Content Editor
3 1 (7.69%) Designer
3 1 (7.69%) Digital Analyst
3 1 (7.69%) HTML Developer
3 1 (7.69%) Performance Consultant
3 1 (7.69%) Web Analyst
3 1 (7.69%) Web Analytics Analyst
3 1 (7.69%) Web Analytics Consultant
3 1 (7.69%) Web Consultant
3 1 (7.69%) Web Content Editor
3 1 (7.69%) Web Designer
3 1 (7.69%) Web Editor
3 1 (7.69%) WordPress Developer
Libraries, Frameworks & Software Standards
1 7 (53.85%) CSS
1 7 (53.85%) HTML
2 5 (38.46%) CSS3
2 5 (38.46%) jQuery
3 3 (23.08%) .NET
3 3 (23.08%) Ajax
3 3 (23.08%) AngularJS
3 3 (23.08%) HTML5
3 3 (23.08%) Node.js
3 3 (23.08%) XHTML
3 3 (23.08%) XML
4 2 (15.38%) DOM
4 2 (15.38%) Twitter Bootstrap
5 1 (7.69%) KnockoutJS
5 1 (7.69%) LESS
5 1 (7.69%) React
Miscellaneous
1 4 (30.77%) User Experience
2 3 (23.08%) Web 2.0
3 2 (15.38%) Analytical Skills
3 2 (15.38%) W3C
4 1 (7.69%) Fintech
Processes & Methodologies
1 10 (76.92%) Agile Software Development
2 5 (38.46%) Wireframes
3 4 (30.77%) Content Management
3 4 (30.77%) Front End Development
4 3 (23.08%) DevOps
4 3 (23.08%) TDD
4 3 (23.08%) Test Automation
4 3 (23.08%) User Stories
5 2 (15.38%) A/B Testing
5 2 (15.38%) Analytics
5 2 (15.38%) Conversion Rate Optimisation
5 2 (15.38%) Cross-Browser Testing
5 2 (15.38%) Data Analysis
5 2 (15.38%) Digital Analytics
5 2 (15.38%) Multivariate Testing
5 2 (15.38%) Responsive Web Design
5 2 (15.38%) Visualisation
5 2 (15.38%) Web Design
5 2 (15.38%) Web Development
6 1 (7.69%) Cross-Browser Compatibility
Programming Languages
1 6 (46.15%) JavaScript
2 3 (23.08%) Go
3 1 (7.69%) PHP
3 1 (7.69%) Python
3 1 (7.69%) Ruby
Qualifications
1 1 (7.69%) Security Cleared
Quality Assurance & Compliance
1 3 (23.08%) QA
Vendors
1 5 (38.46%) Adobe
1 5 (38.46%) Google
2 2 (15.38%) hybris
3 1 (7.69%) Tableau