The following table provides summary statistics for contract job vacancies advertised in the North West with a requirement for SEO skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited SEO over the 3 months to 27 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
England / North West
3 months to
27 Mar 2017
Same period 2016 Same period 2015
Rank 125 137 152
Rank change year-on-year +12 +15  
Contract jobs citing SEO 7 21 3
As % of all contract IT jobs advertised in the North West 0.27% 0.55% 0.082%
As % of the Processes & Methodologies category 0.33% 0.66% 0.10%
Number of daily rates quoted 3 15 2
Median daily rate £550 £350 £350
Median daily rate % change year-on-year +57.14% -  
UK excluding London median daily rate £350 £303 £275
% change year-on-year +15.70% +10.00%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £15.50 £19.00
% change year-on-year - -18.42%  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North West with a requirement for process and methodology skills.

Contract Process & Methodology Skills
North West
Contract job vacancies with a requirement for process and methodology skills 2127 3164 2871
As % of all contract IT job vacancies advertised in the North West 82.38% 82.44% 78.81%
Number of daily rates quoted 1350 1916 1562
Median daily rate £400 £400 £400
90% offered a daily rate of more than £280 £290 £275
10% offered a daily rate of more than £550 £538 £550
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 109 122 130
Median hourly rate £41.00 £37.50 £40.00
Median hourly rate % change year-on-year +9.33% -6.25%  
90% offered a hourly rate of more than £16.00 £16.00 £13.00
10% offered a hourly rate of more than £50.90 £50.00 £60.00
UK excluding London median hourly rate £36.25 £38.50 £30.20
% change year-on-year -5.84% +27.48%  

SEO
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing SEO as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in the North West

SEO
Contractor Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing SEO in the North West.

Contractor daily rate trend for SEO in the North West

SEO
Contractor Daily Rate Histogram in the North West

The daily rate distribution of IT jobs citing SEO in the North West over the 3 months to 27 March 2017.

Contractor daily rate histogram for SEO in the North West

SEO
Contractor Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO in the North West.

Contractor hourly rate trend for SEO in the North West

SEO
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the North West region over the 3 months to 27 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Lancashire - 4 - - 1
Merseyside - 3 £550 - 4
SEO
England

SEO
Top 30 Co-occurring IT Skills in the North West

For the 6 months to 27 March 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for SEO.

1 8 (57.14%) CSS
2 7 (50.00%) HTML
2 7 (50.00%) CMS
3 6 (42.86%) Analytics
4 5 (35.71%) User Experience
4 5 (35.71%) Agile Software Development
4 5 (35.71%) Content Management
4 5 (35.71%) Marketing
4 5 (35.71%) JavaScript
5 4 (28.57%) MySQL
5 4 (28.57%) XML
5 4 (28.57%) Wireframes
5 4 (28.57%) Social Media
6 3 (21.43%) HTML5
6 3 (21.43%) Relational Database
6 3 (21.43%) DOM
6 3 (21.43%) SQL Server
6 3 (21.43%) SQL
6 3 (21.43%) Adobe
6 3 (21.43%) Google Analytics
6 3 (21.43%) Web Services
6 3 (21.43%) Ajax
6 3 (21.43%) Web Analytics
6 3 (21.43%) Google
6 3 (21.43%) Project Management
7 2 (14.29%) Scrum
7 2 (14.29%) TDD
7 2 (14.29%) Pair Programming
7 2 (14.29%) Asset Management
7 2 (14.29%) Spring

SEO
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (50.00%) CMS
2 2 (14.29%) Apache
2 2 (14.29%) WordPress
3 1 (7.14%) Adobe Experience Manager
3 1 (7.14%) EPiServer
3 1 (7.14%) Kentico
3 1 (7.14%) Umbraco
Applications
1 2 (14.29%) Photoshop
2 1 (7.14%) Adobe Illustrator
Cloud Services
1 3 (21.43%) Google Analytics
2 1 (7.14%) AdWords
Communications & Networking
1 2 (14.29%) HTTP
Database & Business Intelligence
1 4 (28.57%) MySQL
2 3 (21.43%) Relational Database
2 3 (21.43%) SQL Server
3 2 (14.29%) CouchDB
3 2 (14.29%) MongoDB
3 2 (14.29%) Neo4j
3 2 (14.29%) NoSQL
3 2 (14.29%) Riak
Development Applications
1 2 (14.29%) Git (software)
General
1 5 (35.71%) Marketing
2 1 (7.14%) Advertising
2 1 (7.14%) Finance
2 1 (7.14%) Publishing
Job Titles
1 7 (50.00%) Developer
2 3 (21.43%) Content Manager
2 3 (21.43%) Designer
3 2 (14.29%) Architect
3 2 (14.29%) Digital Developer
3 2 (14.29%) Front End Developer (Client-Side Developer)
3 2 (14.29%) Java Developer
3 2 (14.29%) Solutions Architect
3 2 (14.29%) Web Architect
3 2 (14.29%) Web Designer
3 2 (14.29%) Web Developer
4 1 (7.14%) Content Designer
4 1 (7.14%) Copywriter
4 1 (7.14%) Front End Web Designer
4 1 (7.14%) Marketing Manager
4 1 (7.14%) Senior Content Designer
4 1 (7.14%) SEO Copywriter
4 1 (7.14%) Web Content Manager
4 1 (7.14%) Web Manager
4 1 (7.14%) WordPress Developer
Libraries, Frameworks & Software Standards
1 8 (57.14%) CSS
2 7 (50.00%) HTML
3 4 (28.57%) XML
4 3 (21.43%) Ajax
4 3 (21.43%) DOM
4 3 (21.43%) HTML5
4 3 (21.43%) Web Services
5 2 (14.29%) Apache Wicket
5 2 (14.29%) CSS3
5 2 (14.29%) jQuery
5 2 (14.29%) Play Framework
5 2 (14.29%) REST
5 2 (14.29%) SAX
5 2 (14.29%) Servlets
5 2 (14.29%) SOAP
5 2 (14.29%) Spring
5 2 (14.29%) Spring MVC
5 2 (14.29%) XML Schema
6 1 (7.14%) XHTML
6 1 (7.14%) XSLT
Miscellaneous
1 5 (35.71%) User Experience
2 4 (28.57%) Social Media
3 2 (14.29%) Blog
3 2 (14.29%) Wiki
4 1 (7.14%) iPad
4 1 (7.14%) Management Information System
4 1 (7.14%) Motion Graphics
4 1 (7.14%) Podcast
4 1 (7.14%) Web 2.0
Processes & Methodologies
1 6 (42.86%) Analytics
2 5 (35.71%) Agile Software Development
2 5 (35.71%) Content Management
3 4 (28.57%) Wireframes
4 3 (21.43%) Project Management
4 3 (21.43%) Web Analytics
5 2 (14.29%) Asset Management
5 2 (14.29%) BDD
5 2 (14.29%) Front End Development
5 2 (14.29%) Kanban
5 2 (14.29%) MVC
5 2 (14.29%) Pair Programming
5 2 (14.29%) Refactoring
5 2 (14.29%) Responsive Web Design
5 2 (14.29%) Scrum
5 2 (14.29%) TDD
5 2 (14.29%) Web Design
5 2 (14.29%) Web Development
6 1 (7.14%) Copywriting
6 1 (7.14%) Digital Marketing
Programming Languages
1 5 (35.71%) JavaScript
2 3 (21.43%) SQL
3 2 (14.29%) C#
3 2 (14.29%) Groovy
3 2 (14.29%) Java
3 2 (14.29%) Python
3 2 (14.29%) Ruby
3 2 (14.29%) Scala
4 1 (7.14%) PHP
Qualifications
1 1 (7.14%) Degree
Quality Assurance & Compliance
1 2 (14.29%) SLA
2 1 (7.14%) QA
Vendors
1 3 (21.43%) Adobe
1 3 (21.43%) Google
2 2 (14.29%) Oracle
3 1 (7.14%) Sitecore