The following table provides summary statistics for permanent job vacancies advertised in Merseyside with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 3 months to 23 June 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
North West / Merseyside
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 52 52 59
Rank change year-on-year 0 +7  
Permanent jobs citing SEO 11 5 5
As % of all permanent IT jobs advertised in Merseyside 2.03% 1.08% 0.96%
As % of the Processes & Methodologies category 2.27% 1.32% 1.11%
Number of salaries quoted 9 3 5
Median salary £30,000 £20,000 £25,000
Median salary % change year-on-year +50.00% -20.00%  
UK excluding London median salary £33,500 £32,500 £32,500
% change year-on-year +3.07% -  

SEO is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Merseyside with a requirement for process and methodology skills.

Process & Methodology Skills
Merseyside
Permanent job vacancies with a requirement for process and methodology skills 484 380 452
As % of all permanent IT job vacancies advertised in Merseyside 89.46% 82.25% 87.09%
Number of salaries quoted 344 303 327
Median salary £40,000 £40,000 £42,500
Median salary % change year-on-year - -5.88%  
90% offered a salary of more than £30,000 £30,000 £27,500
10% offered a salary of more than £60,000 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

SEO
Job Vacancy Trend in Merseyside

The job posting trend of jobs advertised in Merseyside citing SEO as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for SEO in Merseyside

SEO
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in Merseyside.

Salary trend for SEO in Merseyside

SEO
Salary Histogram in Merseyside

The salary distribution of IT jobs citing SEO in Merseyside over the 3 months to 23 June 2017.

Salary histogram for SEO in Merseyside

SEO
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the Merseyside region over the 3 months to 23 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Wirral - 7 £30,000 - 1
Liverpool -3 4 £32,000 +60.00%
SEO
North West

For the 6 months to 23 June 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for SEO.

1 8 (50.00%) Marketing
1 8 (50.00%) Analytics
2 7 (43.75%) Degree
2 7 (43.75%) JavaScript
2 7 (43.75%) CSS
2 7 (43.75%) HTML
2 7 (43.75%) Microsoft Excel
3 6 (37.50%) PHP
3 6 (37.50%) Web Development
3 6 (37.50%) Agile Software Development
3 6 (37.50%) Digital Marketing
4 5 (31.25%) .NET
4 5 (31.25%) ASP.NET
4 5 (31.25%) FTP
4 5 (31.25%) XHTML
4 5 (31.25%) Microsoft
4 5 (31.25%) W3C
5 4 (25.00%) Project Management
5 4 (25.00%) SDLC
5 4 (25.00%) E-Commerce
5 4 (25.00%) Google
5 4 (25.00%) Pay per click
5 4 (25.00%) Google Analytics
5 4 (25.00%) Content Marketing
6 3 (18.75%) Analytical Skills
6 3 (18.75%) Finance
7 2 (12.50%) Advertising
7 2 (12.50%) Scrum
7 2 (12.50%) Configuration Management
7 2 (12.50%) ISEB

SEO
Co-occurring IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 7 (43.75%) Microsoft Excel
Cloud Services
1 4 (25.00%) Google Analytics
Communications & Networking
1 5 (31.25%) FTP
Database & Business Intelligence
1 2 (12.50%) MS Access
General
1 8 (50.00%) Marketing
2 3 (18.75%) Finance
3 2 (12.50%) Advertising
4 1 (6.25%) Banking
4 1 (6.25%) Games
4 1 (6.25%) Retail
Job Titles
1 3 (18.75%) SEO Executive
2 2 (12.50%) Analyst
2 2 (12.50%) Architect
2 2 (12.50%) Business Analyst
2 2 (12.50%) Project Manager
2 2 (12.50%) SEO Manager
2 2 (12.50%) SEO Specialist
2 2 (12.50%) Solutions Architect
2 2 (12.50%) Web Architect
3 1 (6.25%) Head of Marketing
3 1 (6.25%) Senior Data Warehouse Specialist
3 1 (6.25%) Senior SEO Specialist
3 1 (6.25%) Technical Specialist
Libraries, Frameworks & Software Standards
1 7 (43.75%) CSS
1 7 (43.75%) HTML
2 5 (31.25%) .NET
2 5 (31.25%) ASP.NET
2 5 (31.25%) XHTML
Miscellaneous
1 5 (31.25%) W3C
2 3 (18.75%) Analytical Skills
3 1 (6.25%) Social Media
Processes & Methodologies
1 8 (50.00%) Analytics
2 6 (37.50%) Agile Software Development
2 6 (37.50%) Digital Marketing
2 6 (37.50%) Web Development
3 4 (25.00%) Content Marketing
3 4 (25.00%) E-Commerce
3 4 (25.00%) Pay per click
3 4 (25.00%) Project Management
3 4 (25.00%) SDLC
4 2 (12.50%) Agile Project Management
4 2 (12.50%) Configuration Management
4 2 (12.50%) Dependency Management
4 2 (12.50%) DSDM
4 2 (12.50%) ITIL
4 2 (12.50%) Online Marketing
4 2 (12.50%) PRINCE2
4 2 (12.50%) Project Governance
4 2 (12.50%) Software Delivery
4 2 (12.50%) Web Analytics
4 2 (12.50%) Wireframes
Programming Languages
1 7 (43.75%) JavaScript
2 6 (37.50%) PHP
3 2 (12.50%) C#
4 1 (6.25%) Java
Qualifications
1 7 (43.75%) Degree
2 2 (12.50%) DBS Check
2 2 (12.50%) ISEB
Quality Assurance & Compliance
1 2 (12.50%) SLA
Vendors
1 5 (31.25%) Microsoft
2 4 (25.00%) Google
3 2 (12.50%) ServiceNow
4 1 (6.25%) Facebook
4 1 (6.25%) Twitter
Wirral, Merseyside
Parity Professionals
Salary: Excellent Benefits
Posted: Yesterday
Prescot, Merseyside
Recruitment Genius
Posted: 8 days ago