The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in Merseyside. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 23 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Social Media
North West / Merseyside
Rank 37 37 -
Rank change year-on-year 0 -  
Contract jobs citing Social Media 2 2 0
As % of all contract IT jobs advertised in Merseyside 0.62% 0.59% -
As % of the Miscellaneous category 2.08% 2.00% -
Number of daily rates quoted 2 1 0
Median daily rate £313 £225 -
Median daily rate % change year-on-year +38.88% -  
UK excluding London median daily rate £325 £375 £325
% change year-on-year -13.33% +15.38%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.02 £15.00 £11.50
% change year-on-year +0.10% +30.43%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Merseyside with a requirement for generic IT skills.

Generic IT Skills
Merseyside
Contract job vacancies with a requirement for generic IT skills 96 100 105
As % of all contract IT job vacancies advertised in Merseyside 29.72% 29.67% 30.61%
Number of daily rates quoted 56 73 50
Median daily rate £358 £375 £325
Median daily rate % change year-on-year -4.66% +15.38%  
90% offered a daily rate of more than £203 £217 £200
10% offered a daily rate of more than £479 £485 £500
UK excluding London median daily rate £395 £375 £375
% change year-on-year +5.33% -  
Number of hourly rates quoted 11 2 4
Median hourly rate £13.50 £16.50 £14.83
Median hourly rate % change year-on-year -18.18% +11.27%  
90% offered a hourly rate of more than £11.00 £12.41 £11.88
10% offered a hourly rate of more than £16.18 £16.50 £41.12
UK excluding London median hourly rate £19.25 £29.00 £18.83
% change year-on-year -33.62% +54.05%  

Social Media
Job Vacancy Trend in Merseyside

The job posting trend of jobs advertised in Merseyside citing Social Media as a proportion of all contract or permanent IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in Merseyside

Social Media
Contractor Daily Rate Trend in Merseyside

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in Merseyside.

Contractor daily rate trend for Social Media in Merseyside

Social Media
Contract Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the Merseyside region over the 3 months to 23 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bootle - 1 £325 -
Liverpool - 1 £300 -
Social Media
North West

Social Media
Top 9 Related IT Skills in Merseyside

For the 6 months to 23 March 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Merseyside region with a requirement for Social Media.

1 2 (100.00%) CMS
1 2 (100.00%) Content Management
1 2 (100.00%) Project Management
2 1 (50.00%) SEO
2 1 (50.00%) Stakeholder Engagement
2 1 (50.00%) Analytics
2 1 (50.00%) User Experience
2 1 (50.00%) Marketing
2 1 (50.00%) Copywriting

Social Media
Top Related IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (100.00%) CMS
General
1 1 (50.00%) Marketing
Job Titles
1 2 (100.00%) Content Designer
1 2 (100.00%) Designer
1 2 (100.00%) Senior Content Designer
1 2 (100.00%) Senior Designer
Miscellaneous
1 1 (50.00%) User Experience
Processes & Methodologies
1 2 (100.00%) Content Management
1 2 (100.00%) Project Management
2 1 (50.00%) Analytics
2 1 (50.00%) Copywriting
2 1 (50.00%) SEO
2 1 (50.00%) Stakeholder Engagement