Period
to 14 December 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Merseyside. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 14 December 2018 with a comparison to the same period over the previous 2 years.

Social Media
North West > Merseyside
6 months to
14 Dec 2018
Same period 2017 Same period 2016
Rank 68 77 99
Rank change year-on-year +9 +22 -20
Permanent jobs citing Social Media 6 5 8
As % of all permanent IT jobs advertised in Merseyside 0.77% 0.52% 0.61%
As % of the Miscellaneous category 1.87% 1.40% 1.45%
Number of salaries quoted 5 2 8
Merseyside median annual salary £22,500 £25,000 £32,500
Median salary % change year-on-year -10.00% -23.08% -13.33%
10th Percentile £19,300 £25,000 £31,250
90th Percentile £23,750 £25,000 £39,375
North West median annual salary £35,000 £32,500 £32,500
% change year-on-year +7.69% - +14.04%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Merseyside with a requirement for generic IT skills.

All Generic IT Skills
Merseyside
Permanent vacancies with a requirement for generic IT skills 321 358 550
As % of all permanent IT jobs advertised in Merseyside 41.42% 37.06% 42.24%
Number of salaries quoted 239 265 359
Merseyside median annual salary £37,500 £40,000 £40,000
Median salary % change year-on-year -6.25% - -
10th Percentile £21,750 £26,250 £25,500
90th Percentile £63,250 £62,950 £57,500
North West median annual salary £45,000 £43,000 £40,000
% change year-on-year +4.65% +7.50% -

Social Media
Job Vacancy Trend in Merseyside

Job postings citing Social Media as a percentage of all IT jobs advertised in Merseyside.

Job vacancy trend for Social Media in Merseyside

Social Media
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Merseyside.

Salary trend for Social Media in Merseyside

Social Media
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Merseyside region over the 6 months to 14 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool +13 6 £22,500 -10.00%
Social Media
North West

For the 6 months to 14 December 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Merseyside region with a requirement for Social Media.

1 6 (100.00%) Marketing
2 5 (83.33%) Multimedia
3 4 (66.67%) Google
3 4 (66.67%) Pay per click
3 4 (66.67%) Copywriting
3 4 (66.67%) SLA
3 4 (66.67%) SEO
3 4 (66.67%) Social Network
3 4 (66.67%) Google Analytics
3 4 (66.67%) Email Marketing
3 4 (66.67%) Digital Marketing
3 4 (66.67%) Marketing Strategy
3 4 (66.67%) Facebook
3 4 (66.67%) Analytics
3 4 (66.67%) Marketing Automation
3 4 (66.67%) AdWords
4 2 (33.33%) Degree
5 1 (16.67%) Photography
5 1 (16.67%) Blog
5 1 (16.67%) Web Design
5 1 (16.67%) HTML
5 1 (16.67%) Microsoft Office
5 1 (16.67%) CSS
5 1 (16.67%) Microsoft
5 1 (16.67%) Adobe
5 1 (16.67%) Typography
5 1 (16.67%) WordPress

Social Media
Co-occurring IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) WordPress
Applications
1 1 (16.67%) Microsoft Office
Cloud Services
1 4 (66.67%) AdWords
1 4 (66.67%) Google Analytics
General
1 6 (100.00%) Marketing
2 5 (83.33%) Multimedia
Job Titles
1 4 (66.67%) Digital Executive
1 4 (66.67%) Digital Marketing Executive
1 4 (66.67%) Marketing Executive
2 1 (16.67%) Account Manager
2 1 (16.67%) Designer
2 1 (16.67%) Graphic Designer
2 1 (16.67%) Junior
2 1 (16.67%) Junior Account Manager
Libraries, Frameworks & Software Standards
1 1 (16.67%) CSS
1 1 (16.67%) HTML
Miscellaneous
1 4 (66.67%) Social Network
2 1 (16.67%) Blog
2 1 (16.67%) Photography
Processes & Methodologies
1 4 (66.67%) Analytics
1 4 (66.67%) Copywriting
1 4 (66.67%) Digital Marketing
1 4 (66.67%) Email Marketing
1 4 (66.67%) Marketing Automation
1 4 (66.67%) Marketing Strategy
1 4 (66.67%) Pay per click
1 4 (66.67%) SEO
2 1 (16.67%) Typography
2 1 (16.67%) Web Design
Qualifications
1 2 (33.33%) Degree
Quality Assurance & Compliance
1 4 (66.67%) SLA
Vendors
1 4 (66.67%) Facebook
1 4 (66.67%) Google
2 1 (16.67%) Adobe
2 1 (16.67%) Microsoft