The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in the North West. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 3 months to 28 March 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
England / North West
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 122 146 154
Rank change year-on-year +24 +8  
Contract jobs citing Social Media 10 14 2
As % of all contract IT jobs advertised in the North West 0.39% 0.36% 0.055%
As % of the Miscellaneous category 1.21% 1.15% 0.18%
Number of daily rates quoted 6 6 0
Median daily rate £413 £660 -
Median daily rate % change year-on-year -37.46% -  
UK excluding London median daily rate £325 £375 £325
% change year-on-year -13.33% +15.38%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.02 £15.00 £11.50
% change year-on-year +0.10% +30.43%  

Social Media is in the generic IT skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North West with a requirement for generic IT skills.

Generic IT Skills
North West
Contract job vacancies with a requirement for generic IT skills 828 1219 1083
As % of all contract IT job vacancies advertised in the North West 32.04% 31.69% 29.72%
Number of daily rates quoted 507 732 572
Median daily rate £375 £385 £400
Median daily rate % change year-on-year -2.59% -3.75%  
90% offered a daily rate of more than £195 £225 £250
10% offered a daily rate of more than £525 £510 £550
UK excluding London median daily rate £400 £375 £375
% change year-on-year +6.66% -  
Number of hourly rates quoted 66 55 67
Median hourly rate £17.25 £22.54 £16.84
Median hourly rate % change year-on-year -23.46% +33.84%  
90% offered a hourly rate of more than £11.33 £13.50 £12.00
10% offered a hourly rate of more than £44.21 £47.39 £49.93
UK excluding London median hourly rate £18.68 £27.22 £18.83
% change year-on-year -31.36% +44.56%  

Social Media
Job Vacancy Trend in the North West

The job posting trend of jobs advertised in the North West citing Social Media as a proportion of all contract or permanent IT jobs with a match in the Miscellaneous category.

Job vacancy trend for Social Media in the North West

Social Media
Contractor Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in the North West.

Contractor daily rate trend for Social Media in the North West

Social Media
Contractor Daily Rate Histogram in the North West

The daily rate distribution of IT jobs citing Social Media in the North West over the 3 months to 28 March 2017.

Contractor daily rate histogram for Social Media in the North West

Social Media
Contractor Hourly Rate Trend in the North West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in the North West.

Contractor hourly rate trend for Social Media in the North West

Social Media
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the North West region over the 3 months to 28 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Lancashire +24 3 £501 -28.50% 1
Manchester +9 2 £800 - 16
Merseyside +3 2 £313 - 2
Cheshire +23 1 £255 -52.55% 7
Social Media
England

For the 6 months to 28 March 2017, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the North West region with a requirement for Social Media.

1 7 (41.18%) Agile Software Development
2 6 (35.29%) CSS
2 6 (35.29%) User Experience
3 5 (29.41%) Analytics
3 5 (29.41%) HTML
3 5 (29.41%) Marketing
4 4 (23.53%) Project Management
4 4 (23.53%) SEO
4 4 (23.53%) Mobile App
5 3 (17.65%) Market Research
5 3 (17.65%) Prototyping
5 3 (17.65%) CMS
5 3 (17.65%) Content Management
5 3 (17.65%) Copywriting
5 3 (17.65%) Blog
5 3 (17.65%) Rapid Prototyping
6 2 (11.76%) Google Analytics
6 2 (11.76%) Google
6 2 (11.76%) Business Analysis
6 2 (11.76%) IT Governance
6 2 (11.76%) Digital Marketing
6 2 (11.76%) Data Architecture
6 2 (11.76%) Analytical Skills
6 2 (11.76%) SFIA
6 2 (11.76%) Service Design
6 2 (11.76%) Wireframes
7 1 (5.88%) CESG Certified Professional
7 1 (5.88%) IISP
7 1 (5.88%) AdWords
7 1 (5.88%) Distributed Denial-of-Service

Social Media
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (17.65%) CMS
2 1 (5.88%) Kentico
2 1 (5.88%) SharePoint
2 1 (5.88%) Umbraco
2 1 (5.88%) WordPress
Cloud Services
1 2 (11.76%) Google Analytics
2 1 (5.88%) AdWords
Communications & Networking
1 1 (5.88%) Network Security
Database & Business Intelligence
1 1 (5.88%) MySQL
Development Applications
1 1 (5.88%) Jasmine
1 1 (5.88%) Karma Test Runner
1 1 (5.88%) Mocha
General
1 5 (29.41%) Marketing
2 1 (5.88%) Advertising
2 1 (5.88%) Publishing
Job Titles
1 4 (23.53%) Architect
2 3 (17.65%) Service Manager
2 3 (17.65%) Solutions Architect
3 2 (11.76%) Content Designer
3 2 (11.76%) Content Manager
3 2 (11.76%) Data Architect
3 2 (11.76%) Designer
3 2 (11.76%) Developer
3 2 (11.76%) Research Manager
3 2 (11.76%) Senior Architect
3 2 (11.76%) Senior Content Designer
3 2 (11.76%) Senior Data Architect
3 2 (11.76%) Senior Designer
3 2 (11.76%) Senior Solutions Architect
3 2 (11.76%) Service Design Manager
4 1 (5.88%) Digital Architect
4 1 (5.88%) Digital Developer
4 1 (5.88%) Digital Programme Manager
4 1 (5.88%) Senior Engagement Manager
4 1 (5.88%) SEO Copywriter
Libraries, Frameworks & Software Standards
1 6 (35.29%) CSS
2 5 (29.41%) HTML
3 1 (5.88%) CSS3
3 1 (5.88%) HTML5
3 1 (5.88%) Middleware
3 1 (5.88%) Node.js
3 1 (5.88%) React Native
3 1 (5.88%) Web Services
Miscellaneous
1 6 (35.29%) User Experience
2 4 (23.53%) Mobile App
3 3 (17.65%) Blog
4 2 (11.76%) Analytical Skills
5 1 (5.88%) CESG
5 1 (5.88%) Distributed Denial-of-Service
5 1 (5.88%) Graphic Design
5 1 (5.88%) iPad
5 1 (5.88%) Photography
5 1 (5.88%) Podcast
Processes & Methodologies
1 7 (41.18%) Agile Software Development
2 5 (29.41%) Analytics
3 4 (23.53%) Project Management
3 4 (23.53%) SEO
4 3 (17.65%) Content Management
4 3 (17.65%) Copywriting
4 3 (17.65%) Market Research
4 3 (17.65%) Prototyping
4 3 (17.65%) Rapid Prototyping
5 2 (11.76%) Business Analysis
5 2 (11.76%) Data Architecture
5 2 (11.76%) Digital Marketing
5 2 (11.76%) IT Governance
5 2 (11.76%) Service Design
5 2 (11.76%) SFIA
5 2 (11.76%) Wireframes
6 1 (5.88%) Migration
6 1 (5.88%) Strategic Planning
6 1 (5.88%) TDD
6 1 (5.88%) TOGAF
Programming Languages
1 1 (5.88%) JavaScript
1 1 (5.88%) PHP
1 1 (5.88%) SQL
Qualifications
1 1 (5.88%) CESG Certified Professional
1 1 (5.88%) CISSP
1 1 (5.88%) CITP
1 1 (5.88%) Degree
1 1 (5.88%) IISP
1 1 (5.88%) MBCS
1 1 (5.88%) Security Cleared
Quality Assurance & Compliance
1 1 (5.88%) QA
Vendors
1 2 (11.76%) Google
2 1 (5.88%) Microsoft
2 1 (5.88%) Salesforce.com
2 1 (5.88%) Sitecore