Period
to 24 January 2019

The table below looks at the prevalence of the term Social Media in contract job vacancies advertised in the North West. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Social Media over the 6 months to 24 January 2019 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Social Media
England > North West
6 months to
24 Jan 2019
Same period 2018 Same period 2017
Rank 204 182 189
Rank change year-on-year -22 +7 +11
Contract jobs citing Social Media 7 22 19
As % of all contract IT jobs advertised in the North West 0.12% 0.41% 0.31%
As % of the Miscellaneous category 0.45% 1.39% 0.94%
Number of daily rates quoted 3 21 13
North West median daily rate £575 £613 £501
Median daily rate % change year-on-year -6.12% +22.38% +100.20%
10th Percentile £563 £175 £211
90th Percentile £648 £750 £635
England median daily rate £378 £390 £350
% change year-on-year -3.21% +11.43% -12.50%
Number of hourly rates quoted 0 0 0
North West median hourly rate - - -
England median hourly rate £30.50 £29.00 £29.25
% change year-on-year +5.17% -0.85% +88.71%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North West with a requirement for generic IT skills.

All Generic IT Skills
North West
Contract vacancies with a requirement for generic IT skills 1,549 1,579 2,032
As % of all contract IT jobs advertised in the North West 27.20% 29.08% 33.15%
Number of daily rates quoted 911 985 1,307
North West median daily rate £400 £400 £400
10th Percentile £213 £187 £232
90th Percentile £575 £600 £575
England median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 108 97 90
North West median hourly rate £23.34 £21.00 £16.00
Median hourly rate % change year-on-year +11.14% +31.25% -8.57%
10th Percentile £13.45 £12.77 £11.23
90th Percentile £48.58 £59.25 £45.03
England median hourly rate £20.88 £20.78 £20.00
% change year-on-year +0.45% +3.91% +0.05%

Social Media
Job Vacancy Trend in the North West

Job postings citing Social Media as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Social Media in the North West

Social Media
Contractor Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Social Media in the North West.

Contractor daily rate trend for Social Media in the North West

Social Media
Contractor Hourly Rate Trend in the North West

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Social Media in the North West.

Contractor hourly rate trend for Social Media in the North West

Social Media
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Social Media within the North West region over the 6 months to 24 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -14 4 - - 20
Merseyside -12 2 £575 +15.00% 2
Lancashire -16 1 £650 +5.05% 4
Social Media
England

For the 6 months to 24 January 2019, IT contractor jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the North West region with a requirement for Social Media.

1 3 (42.86%) Marketing
1 3 (42.86%) Analytics
2 2 (28.57%) User Experience
2 2 (28.57%) Pega
2 2 (28.57%) Case Management
2 2 (28.57%) Salesforce.com
2 2 (28.57%) Oracle
2 2 (28.57%) Microsoft Excel
2 2 (28.57%) CRM
2 2 (28.57%) B2C
2 2 (28.57%) Microsoft
2 2 (28.57%) SEO
2 2 (28.57%) IVR
2 2 (28.57%) Agile Software Development
2 2 (28.57%) Retail
2 2 (28.57%) Artificial Intelligence
2 2 (28.57%) Microsoft PowerPoint
2 2 (28.57%) Dynamics CRM
3 1 (14.29%) Enterprise Architecture
3 1 (14.29%) IT Governance
3 1 (14.29%) Google
3 1 (14.29%) Programme Management
3 1 (14.29%) Finance
3 1 (14.29%) Legal
3 1 (14.29%) Publishing
3 1 (14.29%) Stakeholder Management
3 1 (14.29%) CMS
3 1 (14.29%) InDesign
3 1 (14.29%) Adobe
3 1 (14.29%) Acrobat

Social Media
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (14.29%) CMS
Applications
1 2 (28.57%) Microsoft Excel
1 2 (28.57%) Microsoft PowerPoint
2 1 (14.29%) Acrobat
2 1 (14.29%) InDesign
2 1 (14.29%) Microsoft Office
2 1 (14.29%) Microsoft Project
2 1 (14.29%) Photoshop
Business Applications
1 2 (28.57%) Dynamics CRM
Cloud Services
1 1 (14.29%) Google Analytics
Communications & Networking
1 1 (14.29%) Internet
General
1 3 (42.86%) Marketing
2 2 (28.57%) Retail
3 1 (14.29%) Finance
3 1 (14.29%) Legal
3 1 (14.29%) Publishing
Job Titles
1 3 (42.86%) Architect
2 2 (28.57%) CRM Architect
2 2 (28.57%) CRM Solutions Architect
2 2 (28.57%) Customer Solutions Architect
2 2 (28.57%) Solutions Architect
3 1 (14.29%) Communications Officer
3 1 (14.29%) Content Designer
3 1 (14.29%) Designer
3 1 (14.29%) Project Manager
3 1 (14.29%) Senior Architect
3 1 (14.29%) Senior Data Warehouse Specialist
3 1 (14.29%) Senior Technical Architect
3 1 (14.29%) Senior Technical Specialist
3 1 (14.29%) Senior Unix Technical Specialist
3 1 (14.29%) Technical Architect
3 1 (14.29%) Technical Specialist
Miscellaneous
1 2 (28.57%) IVR
1 2 (28.57%) User Experience
2 1 (14.29%) Management Information System
2 1 (14.29%) Self-Motivation
Operating Systems
1 1 (14.29%) Windows
Processes & Methodologies
1 3 (42.86%) Analytics
2 2 (28.57%) Agile Software Development
2 2 (28.57%) Artificial Intelligence
2 2 (28.57%) B2C
2 2 (28.57%) Case Management
2 2 (28.57%) CRM
2 2 (28.57%) SEO
3 1 (14.29%) Change Management
3 1 (14.29%) Collaborative Working
3 1 (14.29%) Domain Models
3 1 (14.29%) Email Marketing
3 1 (14.29%) Enterprise Architecture
3 1 (14.29%) IT Governance
3 1 (14.29%) IT Strategy
3 1 (14.29%) ITSM
3 1 (14.29%) Project Management
3 1 (14.29%) Risk Management
3 1 (14.29%) Service Management
3 1 (14.29%) Strategic Thinking
3 1 (14.29%) User-Centered Design (UCD)
Vendors
1 2 (28.57%) Microsoft
1 2 (28.57%) Oracle
1 2 (28.57%) Pega
1 2 (28.57%) Salesforce.com
2 1 (14.29%) Adobe
2 1 (14.29%) Facebook
2 1 (14.29%) Google
2 1 (14.29%) Twitter