Digital Analytics Contract Job Trends in the Midlands

Digital Analytics
England > Midlands

The table below provides summary statistics and contractor rates for jobs advertised in the Midlands citing Digital Analytics skills. It covers contract job vacancies from the 6 months leading up to 13 November 2026, with comparisons to the same periods in the previous two years.

	6 months to 13 Nov 2026	Same period 2025	Same period 2024
Rank	192	-	-
Rank change year-on-year	-	-	-
Contract jobs citing Digital Analytics	6	0	0
As % of all contract jobs in the Midlands	0.12%	-	-
As % of the Processes & Methodologies category	0.14%	-	-
Number of daily rates quoted	6	0	0
10^th Percentile	£395	-	-
25^th Percentile	£443	-	-
Median daily rate (50^th Percentile)	£451	-	-
75^th Percentile	£499	-	-
90^th Percentile	£515	-	-
England median daily rate	£451	£513	£400
% change year-on-year	-12.10%	+28.13%	-25.23%

All Process & Methodology Skills
Midlands

Digital Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies citing process or methodology skills in the Midlands.

	6 months to 13 Nov 2026	Same period 2025	Same period 2024
Contract vacancies citing process or methodology skills	4,147	2,680	2,232
As % of all contract jobs advertised in the Midlands	82.94%	89.01%	83.75%
Number of daily rates quoted	2,320	1,725	1,392
10^th Percentile	£300	£250	£255
25^th Percentile	£406	£367	£375
Median daily rate (50^th Percentile)	£475	£475	£500
Median % change year-on-year	-	-5.00%	+2.56%
75^th Percentile	£588	£575	£600
90^th Percentile	£675	£650	£688
England median daily rate	£525	£508	£525
% change year-on-year	+3.45%	-3.33%	-3.67%
Number of hourly rates quoted	462	210	73
10^th Percentile	£12.90	£14.00	£14.70
25^th Percentile	£13.51	£17.18	£17.00
Median hourly rate	£18.50	£21.35	£24.18
Median % change year-on-year	-13.33%	-11.72%	-10.44%
75^th Percentile	£27.73	£26.51	£35.00
90^th Percentile	£43.96	£39.07	£52.00
England median hourly rate	£35.45	£25.15	£36.08
% change year-on-year	+40.95%	-30.30%	-18.92%

Digital Analytics Job Vacancy Trend in the Midlands

Historical trend showing the proportion of contract IT job postings citing Digital Analytics relative to all contract IT jobs advertised in the Midlands.

Digital Analytics Daily Rate Trend in the Midlands

Contractor daily rate distribution trend for jobs in the Midlands citing Digital Analytics.

Digital Analytics Daily Rate Histogram in the Midlands

Daily rate distribution for jobs citing Digital Analytics in the Midlands over the 6 months to 13 November 2026.

Daily rate histogram for Digital Analytics in the Midlands

Digital Analytics Contract Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Analytics within the Midlands region over the 6 months to 13 November 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location	Rank Change on Same Period Last Year	Job Ads Past 6 Months	Median Daily Rate Past 6 Months	Median Daily Rate % Change on Same Period Last Year	Live Jobs
West Midlands	-	5	£451	-	9
East Midlands	-	1	£350	-
Digital Analytics England

Digital Analytics Top 30 Co-Occurring Skills & Capabilities in the Midlands

For the 6 months to 13 November 2026, contractor job vacancies citing Digital Analytics also mentioned the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all contract job ads across the Midlands region citing Digital Analytics.

Rank	Skill	Share	Job Ads
1	Actionable Insight	100.0%	6
1	Analytics	100.0%	6
1	SQL	100.0%	6
4	Business Intelligence	83.3%	5
4	Continuous Improvement	83.3%	5
4	Decision-Making	83.3%	5
4	Performance Measurement	83.3%	5
4	Power BI	83.3%	5
4	Power Platform	83.3%	5
10	BigQuery	66.7%	4
10	Dashboard Development	66.7%	4
10	Data Quality	66.7%	4
10	GCP	66.7%	4
10	Google	66.7%	4
10	Google Analytics	66.7%	4
16	A/B Testing	50.0%	3
16	Agile	50.0%	3
16	BPSS Clearance	50.0%	3
16	Data Collection	50.0%	3
16	Google Tag Manager	50.0%	3
16	Looker	50.0%	3
22	Backlog Prioritisation	33.3%	2
22	Behavioural Analytics	33.3%	2
22	Confluence	33.3%	2
22	Data Analysis	33.3%	2
22	Data-Driven Decision Making	33.3%	2
22	Digital Transformation Programme	33.3%	2
22	JIRA	33.3%	2
22	Microsoft Excel	33.3%	2
22	Performance Analysis	33.3%	2

Digital Analytics Co-Occurring Skills & Capabilities in the Midlands by Category

The table below expands on the one above by listing co-occurrences one category at a time. It covers the same employment type, locality and period, with up to 20 co-occurrences in each category.

Processes & Methodologies

Rank	Skill	Share	Job Ads
1	Actionable Insight	100.0%	6
1	Analytics	100.0%	6
3	Business Intelligence	83.3%	5
3	Continuous Improvement	83.3%	5
3	Decision-Making	83.3%	5
3	Performance Measurement	83.3%	5
7	Dashboard Development	66.7%	4
8	A/B Testing	50.0%	3
8	Agile	50.0%	3
8	Data Collection	50.0%	3
11	Backlog Prioritisation	33.3%	2
11	Behavioural Analytics	33.3%	2
11	Data Analysis	33.3%	2
11	Data-Driven Decision Making	33.3%	2
11	Digital Transformation Programme	33.3%	2
11	Performance Analysis	33.3%	2
11	Performance Metrics	33.3%	2
11	Service Delivery	33.3%	2
11	SFIA	33.3%	2
11	Sprint Backlog	33.3%	2