Period
to 29 May 2020

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Digital Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Analytics over the 6 months to 29 May 2020 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Analytics
UK > England
6 months to
29 May 2020
Same period 2019 Same period 2018
Rank 542 753 775
Rank change year-on-year +211 +22 -28
Contract jobs citing Digital Analytics 30 70 98
As % of all contract jobs advertised in England 0.072% 0.084% 0.11%
As % of the Processes & Methodologies category 0.084% 0.096% 0.12%
Number of daily rates quoted 24 42 50
Median daily rate £433 £343 £395
Median daily rate % change year-on-year +26.33% -13.29% -2.77%
10th Percentile £383 £258 £303
90th Percentile £610 £500 £501
UK median daily rate £433 £343 £395
% change year-on-year +26.33% -13.29% -1.25%
Number of hourly rates quoted 2 3 7
Median hourly rate £20.00 £78.57 £26.78
Median hourly rate % change year-on-year -74.54% +193.45% -47.50%
10th Percentile £17.70 £32.51 £25.41
90th Percentile £22.30 £78.57 £28.24
UK median hourly rate £20.00 £78.57 £26.78
% change year-on-year -74.54% +193.45% -47.50%

Digital Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 35,664 72,744 80,337
As % of all contract IT jobs advertised in England 85.77% 87.60% 87.10%
Number of daily rates quoted 22,814 48,413 53,325
Median daily rate £475 £475 £463
Median daily rate % change year-on-year - +2.70% +2.78%
10th Percentile £300 £306 £300
90th Percentile £675 £650 £638
UK median daily rate £475 £475 £450
% change year-on-year - +5.56% +2.86%
Number of hourly rates quoted 1,178 1,885 2,125
Median hourly rate £28.75 £24.91 £22.50
Median hourly rate % change year-on-year +15.42% +10.71% -10.00%
10th Percentile £12.75 £12.00 £11.18
90th Percentile £53.08 £52.50 £50.00
Median hourly rate £30.00 £24.91 £22.00
% change year-on-year +20.43% +13.23% -12.42%

Digital Analytics
Job Vacancy Trend in England

Job postings citing Digital Analytics as a proportion of all IT jobs advertised in England.

Job vacancy trend for Digital Analytics in England

Digital Analytics
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Digital Analytics in England.

Daily rate trend for Digital Analytics in England

Digital Analytics
Daily Rate Histogram in England

Daily rate distribution for jobs citing Digital Analytics in England over the 6 months to 29 May 2020.

Daily rate histogram for Digital Analytics in England

Digital Analytics
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Digital Analytics in England.

Hourly rate trend for Digital Analytics in England

Digital Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Analytics within the England region over the 6 months to 29 May 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +157 8 £500 +19.40%
South West +56 7 £433 +1.80% 1
South East +116 6 £450 +63.64% 2
North of England +86 6 £450 +35.34% 1
Midlands +90 3 £425 +6.25%
North East - 3 £438 -
West Midlands +66 2 £425 +6.25%
North West +60 2 £500 +21.21% 1
Yorkshire +51 1 £675 +107.69%
East Midlands - 1 £600 -
Digital Analytics
UK

For the 6 months to 29 May 2020, IT contractor jobs citing Digital Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Digital Analytics.

1 30 (100.00%) Analytics
2 18 (60.00%) Analytical Skills
3 10 (33.33%) Agile Software Development
4 9 (30.00%) Google
5 7 (23.33%) Marketing
5 7 (23.33%) Google Analytics
5 7 (23.33%) Predictive Modelling
6 6 (20.00%) Adobe
6 6 (20.00%) Social Media
6 6 (20.00%) Digital Marketing
6 6 (20.00%) User Experience
7 5 (16.67%) Public Sector
7 5 (16.67%) Visualisation
7 5 (16.67%) Data Modelling
7 5 (16.67%) Data Analysis
7 5 (16.67%) SEO
7 5 (16.67%) Finance
8 4 (13.33%) Workflow
8 4 (13.33%) Validation
8 4 (13.33%) Scrum
8 4 (13.33%) Adobe Analytics
8 4 (13.33%) Performance Management
8 4 (13.33%) Power Platform
8 4 (13.33%) Performance Measurement
8 4 (13.33%) Value Proposition
8 4 (13.33%) Power BI
9 3 (10.00%) Tag Management
9 3 (10.00%) User Stories
9 3 (10.00%) ServiceNow
9 3 (10.00%) Actionable Insight

Digital Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (6.67%) Confluence
2 1 (3.33%) Adobe Experience Manager
2 1 (3.33%) OpenStack
Applications
1 2 (6.67%) Spreadsheet
2 1 (3.33%) Microsoft Excel
Cloud Services
1 7 (23.33%) Google Analytics
2 4 (13.33%) Adobe Analytics
2 4 (13.33%) Power Platform
3 2 (6.67%) GCP
3 2 (6.67%) PaaS
3 2 (6.67%) SaaS
4 1 (3.33%) Google Tag Manager
4 1 (3.33%) IaaS
Communications & Networking
1 1 (3.33%) BGP
1 1 (3.33%) DHCP
1 1 (3.33%) DNS
1 1 (3.33%) Firewall
1 1 (3.33%) Intranet
1 1 (3.33%) NAS
1 1 (3.33%) OSPF
1 1 (3.33%) SAN
1 1 (3.33%) TCP/IP
1 1 (3.33%) VPN
1 1 (3.33%) WAN
Database & Business Intelligence
1 4 (13.33%) Power BI
2 2 (6.67%) BigQuery
3 1 (3.33%) DB2
3 1 (3.33%) Looker
3 1 (3.33%) Lumira
3 1 (3.33%) PostgreSQL
3 1 (3.33%) Qlik Sense
3 1 (3.33%) QlikView
3 1 (3.33%) Spotfire
Development Applications
1 2 (6.67%) JIRA
2 1 (3.33%) Visual Studio Team System
General
1 7 (23.33%) Marketing
2 5 (16.67%) Finance
2 5 (16.67%) Public Sector
3 3 (10.00%) Legal
3 3 (10.00%) Publishing
4 2 (6.67%) Automotive
4 2 (6.67%) Retail
5 1 (3.33%) Telecoms
Job Titles
1 17 (56.67%) Analyst
2 10 (33.33%) Performance Analyst
3 7 (23.33%) Senior Analyst
4 5 (16.67%) Senior Performance Analyst
5 3 (10.00%) Business Analyst
5 3 (10.00%) Data Analyst
5 3 (10.00%) Digital Analyst
5 3 (10.00%) Senior Manager
6 2 (6.67%) Development Manager
6 2 (6.67%) Digital Business Analyst
6 2 (6.67%) Senior Data Analyst
6 2 (6.67%) Web Development Manager
6 2 (6.67%) Web Manager
7 1 (3.33%) Applications Engineer
7 1 (3.33%) E-Commerce Business Analyst
7 1 (3.33%) Lead Business Analyst
7 1 (3.33%) Product Analyst
7 1 (3.33%) Senior Applications Engineer
7 1 (3.33%) Senior Development Manager
7 1 (3.33%) Senior Service Manager
Miscellaneous
1 18 (60.00%) Analytical Skills
2 6 (20.00%) Social Media
2 6 (20.00%) User Experience
3 2 (6.67%) FMCG
3 2 (6.67%) Management Information System
3 2 (6.67%) Mobile App
4 1 (3.33%) CMDB
4 1 (3.33%) Data Centre
4 1 (3.33%) Data Structures
4 1 (3.33%) Virtual Team
Operating Systems
1 1 (3.33%) Linux
1 1 (3.33%) Red Hat Enterprise Linux
1 1 (3.33%) Windows
1 1 (3.33%) Windows Server
Processes & Methodologies
1 30 (100.00%) Analytics
2 10 (33.33%) Agile Software Development
3 7 (23.33%) Predictive Modelling
4 6 (20.00%) Digital Marketing
5 5 (16.67%) Data Analysis
5 5 (16.67%) Data Modelling
5 5 (16.67%) SEO
5 5 (16.67%) Visualisation
6 4 (13.33%) Performance Management
6 4 (13.33%) Performance Measurement
6 4 (13.33%) Scrum
6 4 (13.33%) Validation
6 4 (13.33%) Value Proposition
6 4 (13.33%) Workflow
7 3 (10.00%) Actionable Insight
7 3 (10.00%) Business Intelligence
7 3 (10.00%) Data Security
7 3 (10.00%) Decision-Making
7 3 (10.00%) Pay per click
7 3 (10.00%) Web Analytics
Programming Languages
1 2 (6.67%) Java
1 2 (6.67%) JavaScript
1 2 (6.67%) SQL
2 1 (3.33%) Python
Qualifications
1 3 (10.00%) Security Cleared
2 2 (6.67%) SC Cleared
3 1 (3.33%) CCIE
3 1 (3.33%) Cisco Certification
3 1 (3.33%) Degree
3 1 (3.33%) ISEB
3 1 (3.33%) ISEB Practitioner
Quality Assurance & Compliance
1 2 (6.67%) GDPR
1 2 (6.67%) QA
2 1 (3.33%) Data Quality
2 1 (3.33%) SLA
System Software
1 1 (3.33%) Hyper-V
1 1 (3.33%) Virtual Machines
Vendors
1 9 (30.00%) Google
2 6 (20.00%) Adobe
3 3 (10.00%) ServiceNow
3 3 (10.00%) Tableau
4 2 (6.67%) Oracle
4 2 (6.67%) Tealium
5 1 (3.33%) Alteryx
5 1 (3.33%) BMC
5 1 (3.33%) Cisco
5 1 (3.33%) EMC
5 1 (3.33%) Microsoft
5 1 (3.33%) Pega
5 1 (3.33%) Red Hat
5 1 (3.33%) Remedy
5 1 (3.33%) SAP