Period
to 23 September 2019

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Digital Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Analytics over the 6 months to 23 September 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Analytics
UK > England
6 months to
23 Sep 2019
Same period 2018 Same period 2017
Rank 710 806 771
Rank change year-on-year +96 -35 +59
Contract jobs citing Digital Analytics 82 59 86
As % of all contract IT jobs advertised in England 0.10% 0.064% 0.095%
As % of the Processes & Methodologies category 0.12% 0.073% 0.11%
Number of daily rates quoted 51 33 51
England median daily rate £350 £445 £450
Median daily rate % change year-on-year -21.35% -1.11% +9.09%
10th Percentile £252 £258 £325
90th Percentile £538 £553 £538
UK median daily rate £350 £425 £450
% change year-on-year -17.65% -5.56% +5.88%
Number of hourly rates quoted 2 0 7
England median hourly rate £33.00 - £51.00
10th Percentile £30.05 - £34.30
90th Percentile £34.75 - £53.75
UK median hourly rate £33.00 - £51.00

Digital Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Contract vacancies with a requirement for process or methodology skills 69,911 80,283 77,713
As % of all contract IT jobs advertised in England 86.88% 86.87% 86.28%
Number of daily rates quoted 46,383 53,570 51,664
England median daily rate £475 £465 £450
Median daily rate % change year-on-year +2.15% +3.33% +5.88%
10th Percentile £300 £300 £281
90th Percentile £650 £638 £625
UK median daily rate £475 £450 £450
% change year-on-year +5.56% - +5.88%
Number of hourly rates quoted 1,995 2,189 1,891
England median hourly rate £24.70 £20.80 £23.14
Median hourly rate % change year-on-year +18.75% -10.13% +1.34%
10th Percentile £11.88 £11.18 £11.25
90th Percentile £53.75 £50.25 £50.00
UK median hourly rate £24.10 £20.50 £24.00
% change year-on-year +17.56% -14.58% +6.67%

Digital Analytics
Job Vacancy Trend in England

Job postings citing Digital Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Digital Analytics in England

Digital Analytics
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Analytics in England.

Contractor daily rate trend for Digital Analytics in England

Digital Analytics
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Digital Analytics in England over the 6 months to 23 September 2019.

Contractor daily rate histogram for Digital Analytics in England

Digital Analytics
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Analytics in England.

Contractor hourly rate trend for Digital Analytics in England

Digital Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Analytics within the England region over the 6 months to 23 September 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +61 41 £400 -12.09% 23
North of England +42 20 £350 +7.69% 1
South East +24 14 £265 -22.06% 6
Yorkshire - 14 £345 - 1
North West +17 6 £475 +46.15%
Midlands - 5 £400 -
West Midlands - 4 £400 -
South West -13 1 £310 -38.00% 1
Digital Analytics
UK

For the 6 months to 23 September 2019, IT contractor jobs citing Digital Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Digital Analytics.

1 82 (100.00%) Analytics
2 48 (58.54%) Google
3 41 (50.00%) Marketing
4 37 (45.12%) Google Analytics
5 31 (37.80%) Adobe
6 30 (36.59%) Analytical Skills
7 28 (34.15%) Agile Software Development
8 26 (31.71%) Tag Management
9 25 (30.49%) Web Analytics
9 25 (30.49%) Visualisation
10 22 (26.83%) SQL
10 22 (26.83%) Adobe Analytics
11 21 (25.61%) JavaScript
11 21 (25.61%) Business Intelligence
11 21 (25.61%) Data Analysis
12 20 (24.39%) Tealium
13 19 (23.17%) Digital Marketing
14 17 (20.73%) QA
14 17 (20.73%) Finance
14 17 (20.73%) Problem-Solving
15 16 (19.51%) Data Visualisation
15 16 (19.51%) HTML
15 16 (19.51%) Degree
16 15 (18.29%) Tableau
17 14 (17.07%) JIRA
18 13 (15.85%) Banking
18 13 (15.85%) User Experience
18 13 (15.85%) Actionable Insight
19 12 (14.63%) Qlik Sense
19 12 (14.63%) Confluence

Digital Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (14.63%) Confluence
2 5 (6.10%) SAS
3 3 (3.66%) Drupal
Applications
1 10 (12.20%) Microsoft Excel
1 10 (12.20%) Microsoft PowerPoint
2 8 (9.76%) Microsoft Office
3 4 (4.88%) SPSS
4 3 (3.66%) Stata
5 2 (2.44%) Spreadsheet
5 2 (2.44%) Weka
Business Applications
1 4 (4.88%) Eloqua
1 4 (4.88%) WebTrends
2 3 (3.66%) Sprinklr
3 1 (1.22%) SessionCam
Cloud Services
1 37 (45.12%) Google Analytics
2 22 (26.83%) Adobe Analytics
3 8 (9.76%) Google Tag Manager
4 7 (8.54%) Power Platform
5 5 (6.10%) Veeva
6 4 (4.88%) Firebase
7 2 (2.44%) GCP
8 1 (1.22%) MailChimp
Communications & Networking
1 7 (8.54%) Internet
2 1 (1.22%) Skype
Database & Business Intelligence
1 12 (14.63%) Qlik Sense
2 7 (8.54%) Power BI
3 4 (4.88%) Data Mining
4 1 (1.22%) BigQuery
Development Applications
1 14 (17.07%) JIRA
2 3 (3.66%) Git (software)
3 2 (2.44%) Selenium
3 2 (2.44%) TestRail
4 1 (1.22%) Hudson
General
1 41 (50.00%) Marketing
2 17 (20.73%) Finance
3 13 (15.85%) Banking
4 11 (13.41%) Retail
5 7 (8.54%) Pharmaceutical
5 7 (8.54%) Public Sector
5 7 (8.54%) Telecoms
6 5 (6.10%) Advertising
6 5 (6.10%) Brand Awareness
7 4 (4.88%) Legal
8 3 (3.66%) Manufacturing
9 2 (2.44%) Electronics
9 2 (2.44%) Publishing
10 1 (1.22%) Investment Banking
Job Titles
1 33 (40.24%) Analyst
2 17 (20.73%) Digital Analyst
3 13 (15.85%) Performance Analyst
4 10 (12.20%) Analytics Manager
5 7 (8.54%) Consultant
5 7 (8.54%) Digital Performance Analyst
5 7 (8.54%) Senior Analyst
6 6 (7.32%) Digital Analytics Specialist
6 6 (7.32%) Senior Performance Analyst
7 5 (6.10%) Analytics Consultant
7 5 (6.10%) Data Analyst
7 5 (6.10%) Developer
7 5 (6.10%) Digital Analytics Consultant
7 5 (6.10%) Digital Analytics Manager
8 4 (4.88%) Associate Director
8 4 (4.88%) Digital Analytics Director
8 4 (4.88%) Digital Marketing Manager
8 4 (4.88%) E-Commerce Manager
8 4 (4.88%) Marketing Manager
9 3 (3.66%) User Researcher
Libraries, Frameworks & Software Standards
1 16 (19.51%) HTML
2 7 (8.54%) CSS
3 6 (7.32%) jQuery
4 5 (6.10%) JSON
5 3 (3.66%) AngularJS
5 3 (3.66%) React
5 3 (3.66%) Twig
6 2 (2.44%) NumPy
7 1 (1.22%) DOM
7 1 (1.22%) Regular Expression
Miscellaneous
1 30 (36.59%) Analytical Skills
2 13 (15.85%) User Experience
3 7 (8.54%) Self-Motivation
4 4 (4.88%) iPad
4 4 (4.88%) Social Media
5 3 (3.66%) Blog
5 3 (3.66%) Linux Command Line
5 3 (3.66%) Management Information System
5 3 (3.66%) NHS
5 3 (3.66%) Taxonomies
6 2 (2.44%) Analytical Mindset
6 2 (2.44%) Digital Media
7 1 (1.22%) Marketing Technology
7 1 (1.22%) Over-the-Top Content
7 1 (1.22%) Video on Demand
Operating Systems
1 3 (3.66%) Linux
Processes & Methodologies
1 82 (100.00%) Analytics
2 28 (34.15%) Agile Software Development
3 26 (31.71%) Tag Management
4 25 (30.49%) Visualisation
4 25 (30.49%) Web Analytics
5 21 (25.61%) Business Intelligence
5 21 (25.61%) Data Analysis
6 19 (23.17%) Digital Marketing
7 17 (20.73%) Problem-Solving
8 16 (19.51%) Data Visualisation
9 13 (15.85%) Actionable Insight
10 12 (14.63%) SEO
10 12 (14.63%) Storytelling
11 11 (13.41%) Statistics
12 10 (12.20%) Data Science
13 9 (10.98%) E-Commerce
13 9 (10.98%) Stakeholder Management
13 9 (10.98%) Workflow
14 8 (9.76%) Data Analytics
14 8 (9.76%) Sentiment Analysis
Programming Languages
1 22 (26.83%) SQL
2 21 (25.61%) JavaScript
3 5 (6.10%) Python
4 4 (4.88%) R
5 3 (3.66%) PHP
6 2 (2.44%) MATLAB
6 2 (2.44%) Ruby
Qualifications
1 16 (19.51%) Degree
2 3 (3.66%) Computer Science Degree
2 3 (3.66%) Numerate Degree
3 1 (1.22%) PhD
Quality Assurance & Compliance
1 17 (20.73%) QA
2 1 (1.22%) Data Quality
Systems Management
1 1 (1.22%) Matomo
Vendors
1 48 (58.54%) Google
2 31 (37.80%) Adobe
3 20 (24.39%) Tealium
4 15 (18.29%) Tableau
5 5 (6.10%) Ensighten
5 5 (6.10%) Omniture
6 4 (4.88%) Hotjar
7 3 (3.66%) Twitter
8 2 (2.44%) BT
8 2 (2.44%) Facebook
8 2 (2.44%) Qubit
8 2 (2.44%) SAP
9 1 (1.22%) Marketo
9 1 (1.22%) Microsoft
9 1 (1.22%) Salesforce.com
9 1 (1.22%) YouTube