Digital Analytics Contracts in England

Digital Analytics
UK > England

The table below provides summary statistics for contract job vacancies advertised in England requiring Digital Analytics skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Digital Analytics over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 472 523 616
Rank change year-on-year +51 +93 +53
Contract jobs citing Digital Analytics 13 19 37
As % of all contract jobs advertised in England 0.053% 0.051% 0.073%
As % of the Processes & Methodologies category 0.059% 0.059% 0.081%
Number of daily rates quoted 8 9 25
10th Percentile £406 £375 £340
25th Percentile £411 £376 £350
Median daily rate (50th Percentile) £450 £425 £475
Median % change year-on-year +5.88% -10.53% -9.52%
75th Percentile £491 £550 £575
90th Percentile £541 £576 £728
UK median daily rate £460 £425 £475
% change year-on-year +8.29% -10.53% -7.77%

All Process and Methodology Skills
England

Digital Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.

Contract vacancies with a requirement for process or methodology skills 22,202 32,193 45,529
As % of all contract IT jobs advertised in England 91.16% 86.56% 90.24%
Number of daily rates quoted 14,534 21,105 31,969
10th Percentile £310 £300 £325
25th Percentile £413 £413 £445
Median daily rate (50th Percentile) £525 £525 £550
Median % change year-on-year - -4.55% +2.33%
75th Percentile £638 £650 £675
90th Percentile £750 £750 £765
UK median daily rate £520 £525 £550
% change year-on-year -0.95% -4.55% +4.76%
Number of hourly rates quoted 921 2,246 1,592
10th Percentile £14.42 £12.92 £10.87
25th Percentile £18.20 £16.01 £16.25
Median hourly rate £29.07 £36.00 £37.50
Median % change year-on-year -19.25% -4.00% +53.06%
75th Percentile £63.75 £60.00 £65.00
90th Percentile £75.00 £72.50 £75.00
UK median hourly rate £29.00 £35.65 £37.30
% change year-on-year -18.65% -4.42% +49.20%

Digital Analytics
Job Vacancy Trend in England

Job postings citing Digital Analytics as a proportion of all IT jobs advertised in England.

Job vacancy trend for Digital Analytics in England

Digital Analytics
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Digital Analytics in England.

Daily rate trend for Digital Analytics in England

Digital Analytics
Daily Rate Histogram in England

Daily rate distribution for jobs citing Digital Analytics in England over the 6 months to 1 May 2025.

Daily rate histogram for Digital Analytics in England

Digital Analytics
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Digital Analytics in England.

Hourly rate trend for Digital Analytics in England

Digital Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Analytics within the England region over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London +31 8 £450 - 45
North of England +19 4 £450 +5.88% 4
West Midlands - 3 - - 1
Midlands - 3 - - 4
North West +15 2 £450 +5.88% 4
North East - 2 - -
Yorkshire - 2 - -
Digital Analytics
UK

Digital Analytics
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (7.69%) CMS
Applications
1 1 (7.69%) Microsoft Excel
Business Applications
1 1 (7.69%) Magento
Cloud Services
1 3 (23.08%) AWS
1 3 (23.08%) GCP
2 2 (15.38%) Azure
2 2 (15.38%) Google Analytics
2 2 (15.38%) Power Platform
3 1 (7.69%) Adobe Analytics
3 1 (7.69%) Azure DevOps
3 1 (7.69%) dbt
3 1 (7.69%) GitHub
3 1 (7.69%) Google Tag Manager
Communications & Networking
1 1 (7.69%) Firewall
Database & Business Intelligence
1 3 (23.08%) BigQuery
2 2 (15.38%) Looker
2 2 (15.38%) Power BI
2 2 (15.38%) Tableau
3 1 (7.69%) Amazon QuickSight
3 1 (7.69%) Amazon Redshift
3 1 (7.69%) Data Warehouse
3 1 (7.69%) Metadata
General
1 3 (23.08%) Analytical Skills
2 2 (15.38%) Inclusion and Diversity
2 2 (15.38%) Marketing
2 2 (15.38%) Public Sector
2 2 (15.38%) Social Skills
3 1 (7.69%) Finance
Job Titles
1 4 (30.77%) Engagement Manager
2 3 (23.08%) Analyst
2 3 (23.08%) Senior
2 3 (23.08%) Senior Engagement Manager
2 3 (23.08%) Senior Manager
3 2 (15.38%) Azure Engineer
4 1 (7.69%) Analytics Manager
4 1 (7.69%) Azure DevOps Engineer
4 1 (7.69%) Azure Security Engineer
4 1 (7.69%) Cloud Security Engineer
4 1 (7.69%) Data Analyst
4 1 (7.69%) Data Analytics Engineer
4 1 (7.69%) Data Engineer
4 1 (7.69%) Digital Analyst
4 1 (7.69%) E-Commerce Manager
4 1 (7.69%) E-Commerce Project Manager
4 1 (7.69%) Lead
4 1 (7.69%) Performance Analyst
4 1 (7.69%) Project Manager
4 1 (7.69%) Security Engineer
Libraries, Frameworks & Software Standards
1 2 (15.38%) HTML
2 1 (7.69%) CSS
Miscellaneous
1 1 (7.69%) Hybrid Cloud
1 1 (7.69%) Security Posture
Operating Systems
1 2 (15.38%) Windows
1 2 (15.38%) Windows Server
Processes & Methodologies
1 13 (100.00%) Analytics
2 6 (46.15%) Data Strategy
2 6 (46.15%) Web Analytics
3 5 (38.46%) Infographics
3 5 (38.46%) Storytelling
4 3 (23.08%) Data Governance
4 3 (23.08%) Migration
4 3 (23.08%) Visualisation
5 2 (15.38%) Data Analysis
5 2 (15.38%) Data Modelling
5 2 (15.38%) Data Visualisation
5 2 (15.38%) Data-Driven Decision Making
5 2 (15.38%) Decision-Making
5 2 (15.38%) Disaster Recovery
5 2 (15.38%) E-Commerce
5 2 (15.38%) Problem-Solving
5 2 (15.38%) Project Management
5 2 (15.38%) Refactoring
5 2 (15.38%) Release Management
5 2 (15.38%) Stakeholder Management
Programming Languages
1 3 (23.08%) SQL
2 2 (15.38%) JavaScript
2 2 (15.38%) Python
Qualifications
1 4 (30.77%) SC Cleared
1 4 (30.77%) Security Cleared
2 2 (15.38%) Degree
Quality Assurance & Compliance
1 1 (7.69%) California Consumer Privacy Act
1 1 (7.69%) GDPR
1 1 (7.69%) QA
Vendors
1 3 (23.08%) Google
2 2 (15.38%) Adobe
2 2 (15.38%) Zscaler
3 1 (7.69%) Marketo
3 1 (7.69%) Salesforce