Digital Analytics Job Trends in the Midlands

Digital Analytics
England > Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the Midlands requiring Digital Analytics skills. It covers permanent job vacancies from the 6 months leading up to 12 January 2026, with comparisons to the same periods in the previous two years.

6 months to
12 Jan 2026
Same period 2025 Same period 2024
Rank 207 - 231
Rank change year-on-year - - +97
Permanent jobs citing Digital Analytics 9 0 3
As % of all permanent jobs in the Midlands 0.12% - 0.052%
As % of the Processes & Methodologies category 0.14% - 0.061%
Number of salaries quoted 9 0 3
10th Percentile - - £42,500
25th Percentile £37,500 - £46,250
Median annual salary (50th Percentile) £40,000 - £55,000
Median % change year-on-year - - +37.50%
75th Percentile £42,500 - £58,125
90th Percentile £42,800 - £58,500
England median annual salary £44,000 £40,000 £58,500
% change year-on-year +10.00% -31.62% +6.36%

All Process & Methodology Skills
Midlands

Digital Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the Midlands.

Permanent vacancies with a requirement for process or methodology skills 6,306 5,768 4,955
As % of all permanent jobs advertised in the Midlands 81.32% 90.45% 86.58%
Number of salaries quoted 3,486 2,526 4,080
10th Percentile £28,250 £31,250 £26,500
25th Percentile £35,000 £38,750 £35,153
Median annual salary (50th Percentile) £50,000 £52,500 £50,000
Median % change year-on-year -4.76% +5.00% -4.76%
75th Percentile £65,000 £67,500 £62,500
90th Percentile £80,000 £80,000 £75,000
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Digital Analytics
Job Vacancy Trend in the Midlands

Historical trend showing the proportion of permanent IT job postings citing Digital Analytics relative to all permanent IT jobs advertised in the Midlands.

Digital Analytics job vacancy trend in the Midlands

Digital Analytics
Salary Trend in the Midlands

Salary distribution trend for jobs in the Midlands citing Digital Analytics.

Salary distribution trend for jobs in the Midlands citing Digital Analytics

Digital Analytics
Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics within the Midlands region over the 6 months to 12 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
East Midlands - 8 £40,000 -
West Midlands - 1 £44,000 - 1
Digital Analytics
England

Digital Analytics
Co-Occurring Skills & Capabilities in the Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 9 (100.00%) Microsoft Excel
Cloud Services
1 9 (100.00%) Power Platform
2 1 (11.11%) Contentsquare
2 1 (11.11%) Google Analytics
Database & Business Intelligence
1 9 (100.00%) Power BI
2 8 (88.89%) Tableau
General
1 8 (88.89%) Finance
1 8 (88.89%) Marketing
2 1 (11.11%) Analytical Skills
Job Titles
1 9 (100.00%) Analyst
1 9 (100.00%) Digital Analyst
2 8 (88.89%) Customer Analyst
2 8 (88.89%) Data Analyst
2 8 (88.89%) Digital Analytics Analyst
3 6 (66.67%) Analyst Developer
3 6 (66.67%) Analytics Developer
3 6 (66.67%) Business Intelligence Analyst
3 6 (66.67%) Business Intelligence Data Analyst
3 6 (66.67%) Business Intelligence Developer
3 6 (66.67%) Developer
3 6 (66.67%) Digital Analytics Developer
3 6 (66.67%) Digital Developer
4 1 (11.11%) Digital Insight Analyst
4 1 (11.11%) Insight Analyst
Processes & Methodologies
1 9 (100.00%) Analytics
1 9 (100.00%) Business Intelligence
1 9 (100.00%) Customer Experience
1 9 (100.00%) Decision-Making
1 9 (100.00%) Economics
2 8 (88.89%) A/B Testing
2 8 (88.89%) Continuous Improvement
2 8 (88.89%) CRM
2 8 (88.89%) Customer Acquisition
2 8 (88.89%) Data Science
2 8 (88.89%) Data Visualisation
2 8 (88.89%) Lead Generation
2 8 (88.89%) Statistical Analysis
2 8 (88.89%) Statistics
2 8 (88.89%) Visualisation
3 4 (44.44%) Collaborative Working
4 1 (11.11%) E-Commerce
4 1 (11.11%) Mathematics
4 1 (11.11%) Personalization
Programming Languages
1 8 (88.89%) Python
1 8 (88.89%) SQL
Qualifications
1 8 (88.89%) Degree
1 8 (88.89%) Numerate Degree
Vendors
1 8 (88.89%) Salesforce
2 1 (11.11%) Google