Period
to 21 September 2018

The following table provides summary statistics for contract job vacancies advertised in the North East with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 21 September 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
England > North East
6 months to
21 Sep 2018
Same period 2017 Same period 2016
Rank 101 95 176
Rank change year-on-year -6 +81 -
Contract jobs citing Google Analytics 4 1 2
As % of all contract IT jobs advertised in the North East 0.33% 0.081% 0.069%
As % of the Cloud Services category 1.72% 0.66% 0.94%
Number of daily rates quoted 4 0 1
North East median daily rate £275 - £300
10th Percentile £263 - £275
90th Percentile £309 - £325
England median daily rate £425 £400 £350
% change year-on-year +6.25% +14.29% -
Number of hourly rates quoted 0 0 0
North East median hourly rate - - -
England median hourly rate £13.50 £50.00 £19.61
% change year-on-year -73.00% +154.97% +19.35%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North East with a requirement for cloud computing skills.

All Cloud Skills
North East
Contract vacancies with a requirement for cloud computing skills 232 151 213
As % of all contract IT jobs advertised in the North East 19.08% 12.18% 7.33%
Number of daily rates quoted 149 111 153
North East median daily rate £420 £350 £400
Median daily rate % change year-on-year +20.00% -12.50% -
10th Percentile £293 £208 £285
90th Percentile £590 £575 £533
England median daily rate £488 £475 £450
% change year-on-year +2.74% +5.44% +9.09%
Number of hourly rates quoted 5 0 11
North East median hourly rate £15.20 - £18.00
10th Percentile £13.73 - £13.00
90th Percentile £17.45 - £29.00
England median hourly rate £18.89 £20.71 £19.00
% change year-on-year -8.77% +8.97% -17.39%

Google Analytics
Job Vacancy Trend in the North East

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the North East.

Job vacancy trend for Google Analytics in the North East

Google Analytics
Contractor Daily Rate Trend in the North East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in the North East.

Contractor daily rate trend for Google Analytics in the North East

Google Analytics
Contract Job Locations in the North East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the North East region over the 6 months to 21 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tyne and Wear +2 4 £275 - 2
Google Analytics
England

For the 6 months to 21 September 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the North East region with a requirement for Google Analytics.

1 4 (100.00%) Google
1 4 (100.00%) Analytics
2 2 (50.00%) Axure RP
2 2 (50.00%) User Experience
2 2 (50.00%) Adobe Creative Suite
2 2 (50.00%) Wireframes
2 2 (50.00%) InVision
2 2 (50.00%) Adobe Illustrator
2 2 (50.00%) Agile Software Development
2 2 (50.00%) Photoshop
2 2 (50.00%) Adobe
3 1 (25.00%) DataStage
3 1 (25.00%) Nagios
3 1 (25.00%) Project Management
3 1 (25.00%) SEO
3 1 (25.00%) LAMP
3 1 (25.00%) PostgreSQL
3 1 (25.00%) VMware
3 1 (25.00%) Jython
3 1 (25.00%) ITIL
3 1 (25.00%) Unix
3 1 (25.00%) Windows
3 1 (25.00%) Linux
3 1 (25.00%) Apache
3 1 (25.00%) Tomcat
3 1 (25.00%) Python
3 1 (25.00%) ETL
3 1 (25.00%) IBM
3 1 (25.00%) Microsoft
3 1 (25.00%) ActiveMQ

Google Analytics
Co-occurring IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (25.00%) Apache
1 1 (25.00%) OpenStack
1 1 (25.00%) Tomcat
Applications
1 2 (50.00%) Adobe Creative Suite
1 2 (50.00%) Adobe Illustrator
1 2 (50.00%) InVision
1 2 (50.00%) Photoshop
Cloud Services
1 1 (25.00%) Amazon AWS
1 1 (25.00%) DigitalOcean
1 1 (25.00%) GitHub
1 1 (25.00%) Linode
Database & Business Intelligence
1 1 (25.00%) DataStage
1 1 (25.00%) IBM InfoSphere
1 1 (25.00%) MySQL
1 1 (25.00%) PostgreSQL
1 1 (25.00%) SQL Server
Development Applications
1 2 (50.00%) Axure RP
2 1 (25.00%) Git (software)
2 1 (25.00%) GitLab
2 1 (25.00%) Subversion
2 1 (25.00%) Vagrant
General
1 1 (25.00%) Marketing
Job Titles
1 2 (50.00%) Designer
1 2 (50.00%) UX Designer
2 1 (25.00%) Administrator
2 1 (25.00%) Copywriter
2 1 (25.00%) Creative Copywriter
2 1 (25.00%) Digital Copywriter
2 1 (25.00%) Marketing Copywriter
2 1 (25.00%) Systems Administrator
Libraries, Frameworks & Software Standards
1 1 (25.00%) ActiveMQ
1 1 (25.00%) LAMP
1 1 (25.00%) LAPP Stack
1 1 (25.00%) Ruby on Rails
Miscellaneous
1 2 (50.00%) User Experience
2 1 (25.00%) Blog
2 1 (25.00%) Public Cloud
2 1 (25.00%) Social Media
Operating Systems
1 1 (25.00%) CentOS
1 1 (25.00%) Linux
1 1 (25.00%) Red Hat Enterprise Linux
1 1 (25.00%) Unix
1 1 (25.00%) Windows
1 1 (25.00%) Windows Server
Processes & Methodologies
1 4 (100.00%) Analytics
2 2 (50.00%) Agile Software Development
2 2 (50.00%) Wireframes
3 1 (25.00%) Coaching
3 1 (25.00%) Collaborative Working
3 1 (25.00%) Content Marketing
3 1 (25.00%) Copywriting
3 1 (25.00%) Deployment Automation
3 1 (25.00%) DevOps
3 1 (25.00%) Digital Marketing
3 1 (25.00%) ETL
3 1 (25.00%) ITIL
3 1 (25.00%) Kanban
3 1 (25.00%) Mentoring
3 1 (25.00%) Project Management
3 1 (25.00%) SEO
3 1 (25.00%) SFIA
Programming Languages
1 1 (25.00%) Java
1 1 (25.00%) Jython
1 1 (25.00%) PHP
1 1 (25.00%) Python
1 1 (25.00%) Ruby
1 1 (25.00%) SQL
Qualifications
1 1 (25.00%) Degree
System Software
1 1 (25.00%) VirtualBox
1 1 (25.00%) VMware Infrastructure
1 1 (25.00%) Xen
Systems Management
1 1 (25.00%) Ansible
1 1 (25.00%) Nagios
1 1 (25.00%) OpenNMS
1 1 (25.00%) Opscode Chef
1 1 (25.00%) Puppet
1 1 (25.00%) ZABBIX
Vendors
1 4 (100.00%) Google
2 2 (50.00%) Adobe
3 1 (25.00%) IBM
3 1 (25.00%) Microsoft
3 1 (25.00%) Rackspace
3 1 (25.00%) SaltStack
3 1 (25.00%) VMware