Period
to 22 April 2021

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 22 April 2021 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK > England
6 months to
22 Apr 2021
Same period 2020 Same period 2019
Rank 460 501 525
Rank change year-on-year +41 +24 -34
Contract jobs citing Google Analytics 134 143 352
As % of all contract jobs advertised in England 0.31% 0.28% 0.40%
As % of the Cloud Services category 0.91% 0.92% 1.44%
Number of daily rates quoted 99 97 239
10th Percentile £260 £213 £260
25th Percentile £329 £318 £350
Median daily rate (50th Percentile) £438 £413 £425
Median % change year-on-year +6.06% -2.94% +6.25%
75th Percentile £500 £488 £498
90th Percentile £538 £538 £556
UK median daily rate £425 £420 £425
% change year-on-year +1.19% -1.18% +6.25%
Number of hourly rates quoted 3 2 6
10th Percentile £17.10 £21.24 £16.92
25th Percentile £17.63 £24.21 £21.50
Median hourly rate £19.00 £30.95 £30.25
Median % change year-on-year -38.61% +2.31% +13.74%
75th Percentile £22.25 £38.21 £68.62
90th Percentile £23.90 £41.51 £78.57
UK median hourly rate £23.00 £30.95 £30.25
% change year-on-year -25.69% +2.31% +13.74%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Contract vacancies with a requirement for cloud computing skills 14,676 15,582 24,413
As % of all contract IT jobs advertised in England 34.46% 30.87% 28.00%
Number of daily rates quoted 10,571 11,053 17,232
10th Percentile £313 £288 £313
25th Percentile £408 £400 £410
Median daily rate (50th Percentile) £500 £500 £500
75th Percentile £588 £588 £583
90th Percentile £675 £675 £663
UK median daily rate £500 £500 £500
Number of hourly rates quoted 249 253 242
10th Percentile £11.73 £12.55 £11.03
25th Percentile £14.75 £16.50 £13.25
Median hourly rate £21.05 £20.00 £17.50
Median % change year-on-year +5.25% +14.29% -7.89%
75th Percentile £38.38 £39.31 £26.04
90th Percentile £60.00 £61.25 £49.71
UK median hourly rate £22.00 £20.00 £17.50
% change year-on-year +10.00% +14.29% -3.37%

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a proportion of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Google Analytics in England.

Daily rate trend for Google Analytics in England

Google Analytics
Daily Rate Histogram in England

Daily rate distribution for jobs citing Google Analytics in England over the 6 months to 22 April 2021.

Daily rate histogram for Google Analytics in England

Google Analytics
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Google Analytics in England.

Hourly rate trend for Google Analytics in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the England region over the 6 months to 22 April 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +11 71 £438 +2.94% 14
North of England +66 18 £405 -10.00% 12
South East +42 17 £425 +10.39% 9
North East +37 10 £450 -5.26%
North West +34 8 £370 -6.33% 7
Midlands +15 8 £538 +30.30% 20
South West +47 6 £438 -8.85% 9
East Midlands +27 5 £450 -18.18% 5
East of England +29 4 £475 +111.11% 5
West Midlands +11 3 £625 +53.85% 15
Google Analytics
UK

For the 6 months to 22 April 2021, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Google Analytics.

1 130 (97.01%) Analytics
2 125 (93.28%) Google
3 42 (31.34%) SQL
4 37 (27.61%) HTML
5 35 (26.12%) Marketing
6 31 (23.13%) Python
7 30 (22.39%) CSS
7 30 (22.39%) Agile Software Development
8 28 (20.90%) JavaScript
8 28 (20.90%) JSON
9 27 (20.15%) Analytical Skills
10 26 (19.40%) Business Intelligence
11 25 (18.66%) SEO
12 24 (17.91%) Tableau
13 23 (17.16%) Adobe
14 22 (16.42%) User Experience
15 21 (15.67%) Adobe Analytics
15 21 (15.67%) Microsoft Office
15 21 (15.67%) Web Analytics
16 20 (14.93%) Oracle
17 19 (14.18%) Java
17 19 (14.18%) ETL
17 19 (14.18%) Data Analysis
17 19 (14.18%) AWS
18 18 (13.43%) Data Warehouse
18 18 (13.43%) Performance Analysis
18 18 (13.43%) A/B Testing
18 18 (13.43%) Public Sector
19 16 (11.94%) Oracle Database
19 16 (11.94%) Oracle ODI

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (11.19%) Apache Spark
2 13 (9.70%) CMS
3 5 (3.73%) SAS
3 5 (3.73%) Sitecore CMS
4 3 (2.24%) Apache Airflow
4 3 (2.24%) Confluence
4 3 (2.24%) Luigi
4 3 (2.24%) Oracle Workflow
4 3 (2.24%) Tomcat
5 2 (1.49%) Apache
5 2 (1.49%) nginx
5 2 (1.49%) WordPress
6 1 (0.75%) Adobe Experience Manager
6 1 (0.75%) Apache Solr
6 1 (0.75%) ArcGIS
6 1 (0.75%) Elasticsearch
6 1 (0.75%) IBM Domino
6 1 (0.75%) Oracle SOA Suite
6 1 (0.75%) WebLogic
Applications
1 21 (15.67%) Microsoft Office
2 16 (11.94%) Microsoft Excel
3 9 (6.72%) Photoshop
4 8 (5.97%) Microsoft PowerPoint
5 2 (1.49%) Acrobat
5 2 (1.49%) Chatbot
5 2 (1.49%) Spreadsheet
6 1 (0.75%) Sketch
Business Applications
1 3 (2.24%) Shopify
2 1 (0.75%) Adobe Campaign
2 1 (0.75%) Eloqua
2 1 (0.75%) Magento
2 1 (0.75%) NetSuite
2 1 (0.75%) SAP Hybris
2 1 (0.75%) WebTrends
Cloud Services
1 21 (15.67%) Adobe Analytics
2 19 (14.18%) AWS
3 16 (11.94%) Amazon S3
4 15 (11.19%) Power Platform
5 14 (10.45%) Google Tag Manager
6 11 (8.21%) GCP
7 8 (5.97%) Azure
8 6 (4.48%) AdWords
9 5 (3.73%) Firebase
10 4 (2.99%) GitHub
10 4 (2.99%) Google Data Studio
11 3 (2.24%) Amazon EC2
11 3 (2.24%) Amazon EMR
11 3 (2.24%) AWS Data Pipeline
12 2 (1.49%) AWS Lambda
12 2 (1.49%) Cloudflare
12 2 (1.49%) CloudFront
12 2 (1.49%) Serverless
13 1 (0.75%) Salesforce Sales Cloud
Communications & Networking
1 6 (4.48%) HTTP
2 4 (2.99%) SSL
2 4 (2.99%) TCP/IP
3 1 (0.75%) DNS
3 1 (0.75%) FTP
Database & Business Intelligence
1 24 (17.91%) Tableau
2 18 (13.43%) Data Warehouse
3 16 (11.94%) Oracle Database
3 16 (11.94%) Oracle ODI
3 16 (11.94%) Snowflake Schema
3 16 (11.94%) Star Schema
4 15 (11.19%) Power BI
5 13 (9.70%) NoSQL
6 12 (8.96%) PostgreSQL
7 10 (7.46%) BigQuery
7 10 (7.46%) Relational Database
8 8 (5.97%) Oracle BI EE
9 7 (5.22%) Oracle Database 12c
10 6 (4.48%) Amazon RDS
10 6 (4.48%) Big Data
10 6 (4.48%) Data Mart
11 5 (3.73%) Amazon DynamoDB
12 3 (2.24%) Amazon Redshift
12 3 (2.24%) Azkaban
13 2 (1.49%) MongoDB
Development Applications
1 13 (9.70%) JIRA
2 7 (5.22%) Oracle APEX
3 5 (3.73%) Git (software)
3 5 (3.73%) Selenium
4 4 (2.99%) Cucumber
4 4 (2.99%) Gatling
4 4 (2.99%) Grunt
4 4 (2.99%) Jenkins
4 4 (2.99%) webpack
5 3 (2.24%) Bugzilla
5 3 (2.24%) gulp
5 3 (2.24%) JMeter
5 3 (2.24%) NeoLoad
6 2 (1.49%) Ant
6 2 (1.49%) IntelliJ
6 2 (1.49%) JUnit
6 2 (1.49%) Karma Test Runner
6 2 (1.49%) Sublime Text
7 1 (0.75%) Cypress.io
7 1 (0.75%) Dreamweaver
General
1 35 (26.12%) Marketing
2 18 (13.43%) Public Sector
3 13 (9.70%) Finance
4 4 (2.99%) French Language
4 4 (2.99%) Publishing
5 3 (2.24%) Retail
6 2 (1.49%) Electronics
6 2 (1.49%) Games
6 2 (1.49%) Legal
6 2 (1.49%) Local Government
6 2 (1.49%) Telecoms
7 1 (0.75%) Advertising
7 1 (0.75%) Dutch Language
7 1 (0.75%) Law
7 1 (0.75%) Manufacturing
Job Titles
1 37 (27.61%) Analyst
2 26 (19.40%) Developer
3 18 (13.43%) Data Engineer
4 17 (12.69%) Digital Analyst
5 15 (11.19%) Performance Analyst
6 14 (10.45%) Data Analyst
7 10 (7.46%) Digital Performance Analyst
8 7 (5.22%) Designer
8 7 (5.22%) UI Developer
8 7 (5.22%) UI/UX Developer
8 7 (5.22%) UX Developer
9 6 (4.48%) Architect
9 6 (4.48%) Front End Developer (Client-Side Developer)
9 6 (4.48%) PL/SQL Developer
9 6 (4.48%) SQL Developer
10 5 (3.73%) Marketing Officer
10 5 (3.73%) Web Analyst
11 4 (2.99%) Business Intelligence Analyst
11 4 (2.99%) Content Designer
11 4 (2.99%) SQL Analyst
Libraries, Frameworks & Software Standards
1 37 (27.61%) HTML
2 30 (22.39%) CSS
3 28 (20.90%) JSON
4 15 (11.19%) jQuery
5 14 (10.45%) Kafka
6 13 (9.70%) CSS3
6 13 (9.70%) HTML5
7 10 (7.46%) Ajax
7 10 (7.46%) Web Services
8 9 (6.72%) Node.js
9 8 (5.97%) NumPy
9 8 (5.97%) Oracle GoldenGate
9 8 (5.97%) React
10 6 (4.48%) Elastic Stack
11 4 (2.99%) AngularJS
11 4 (2.99%) Gherkin
12 3 (2.24%) Mustache
12 3 (2.24%) REST
12 3 (2.24%) Sass
12 3 (2.24%) Spark Streaming
Miscellaneous
1 27 (20.15%) Analytical Skills
2 22 (16.42%) User Experience
3 12 (8.96%) Self-Motivation
3 12 (8.96%) Social Media
4 11 (8.21%) Data Structures
5 10 (7.46%) W3C
6 9 (6.72%) Graphic Design
7 5 (3.73%) Management Information System
7 5 (3.73%) Organisational Skills
8 4 (2.99%) FMCG
8 4 (2.99%) Mobile App
9 3 (2.24%) Algorithms
10 2 (1.49%) Digital Media
10 2 (1.49%) Marketing Technology
11 1 (0.75%) Analytical Mindset
11 1 (0.75%) Animation
11 1 (0.75%) Blog
11 1 (0.75%) Greenfield Project
11 1 (0.75%) iPhone
11 1 (0.75%) Linked Data
Operating Systems
1 14 (10.45%) Windows
2 2 (1.49%) Linux
2 2 (1.49%) Ubuntu
3 1 (0.75%) Apple iOS
Processes & Methodologies
1 130 (97.01%) Analytics
2 30 (22.39%) Agile Software Development
3 26 (19.40%) Business Intelligence
4 25 (18.66%) SEO
5 21 (15.67%) Web Analytics
6 19 (14.18%) Data Analysis
6 19 (14.18%) ETL
7 18 (13.43%) A/B Testing
7 18 (13.43%) Performance Analysis
8 16 (11.94%) Data Integration
8 16 (11.94%) Digital Marketing
8 16 (11.94%) Dimensional Modelling
9 15 (11.19%) Data Analytics
9 15 (11.19%) Data Modelling
9 15 (11.19%) Performance Measurement
9 15 (11.19%) Scrum
10 14 (10.45%) Wireframes
11 12 (8.96%) SDLC
12 11 (8.21%) Project Management
12 11 (8.21%) Statistics
Programming Languages
1 42 (31.34%) SQL
2 31 (23.13%) Python
3 28 (20.90%) JavaScript
4 19 (14.18%) Java
5 16 (11.94%) PL/SQL
6 7 (5.22%) R
6 7 (5.22%) Scala
7 3 (2.24%) C#
7 3 (2.24%) C++
7 3 (2.24%) Groovy
8 2 (1.49%) Haskell
8 2 (1.49%) Perl
8 2 (1.49%) Ruby
9 1 (0.75%) Apple Swift
9 1 (0.75%) C
9 1 (0.75%) ES6
9 1 (0.75%) PHP
9 1 (0.75%) SPARQL
9 1 (0.75%) TypeScript
Qualifications
1 10 (7.46%) Degree
2 4 (2.99%) Computer Science Degree
2 4 (2.99%) Security Cleared
3 3 (2.24%) SC Cleared
4 1 (0.75%) BPSS Clearance
Quality Assurance & Compliance
1 6 (4.48%) GDPR
2 3 (2.24%) QA
3 2 (1.49%) WCAG
4 1 (0.75%) Actionable Recommendations
Systems Management
1 7 (5.22%) Grafana
1 7 (5.22%) Kibana
2 3 (2.24%) HP ALM
2 3 (2.24%) Terraform
3 2 (1.49%) Puppet
Vendors
1 125 (93.28%) Google
2 23 (17.16%) Adobe
3 20 (14.93%) Oracle
4 12 (8.96%) Optimizely
5 10 (7.46%) Facebook
6 8 (5.97%) Microsoft
7 5 (3.73%) Salesforce.com
7 5 (3.73%) Sitecore
7 5 (3.73%) Splunk
8 4 (2.99%) SAP
8 4 (2.99%) Teradata
9 3 (2.24%) HP
9 3 (2.24%) hybris
9 3 (2.24%) ServiceNow
9 3 (2.24%) Tealium
9 3 (2.24%) Twitter
10 2 (1.49%) Hootsuite
10 2 (1.49%) Hotjar
10 2 (1.49%) Instagram
10 2 (1.49%) Omniture