Period
to 17 November 2017

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 17 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK > England
6 months to
17 Nov 2017
Same period 2016 Same period 2015
Rank 540 575 581
Rank change year-on-year +35 +6 +45
Contract jobs citing Google Analytics 322 299 305
As % of all contract IT jobs advertised in England 0.34% 0.30% 0.29%
As % of the Cloud Services category 2.06% 2.53% 4.30%
Number of daily rates quoted 222 202 188
England median daily rate £400 £350 £350
Median daily rate % change year-on-year +14.29% - +6.87%
10th Percentile £186 £200 £189
90th Percentile £575 £500 £475
UK median daily rate £400 £344 £350
% change year-on-year +16.36% -1.79% +7.69%
Number of hourly rates quoted 8 12 16
England median hourly rate £35.50 £19.61 £19.03
Median hourly rate % change year-on-year +81.03% +3.05% -41.89%
10th Percentile £26.55 £16.56 £11.00
90th Percentile £40.00 £93.65 £38.34
UK median hourly rate £30.00 £19.61 £19.03
% change year-on-year +52.98% +3.05% -41.89%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Contract vacancies with a requirement for cloud computing skills 15641 11809 7097
As % of all contract IT jobs advertised in England 16.55% 12.00% 6.76%
Number of daily rates quoted 10930 8160 4811
England median daily rate £475 £450 £425
Median daily rate % change year-on-year +5.56% +5.88% -
10th Percentile £270 £281 £263
90th Percentile £625 £606 £588
UK median daily rate £473 £450 £425
% change year-on-year +5.11% +5.88% -
Number of hourly rates quoted 203 169 113
England median hourly rate £20.00 £19.61 £21.64
Median hourly rate % change year-on-year +1.99% -9.38% +20.22%
10th Percentile £11.00 £12.20 £10.60
90th Percentile £60.00 £56.77 £39.80
UK median hourly rate £19.00 £18.55 £21.64
% change year-on-year +2.45% -14.30% +20.22%

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in England.

Contractor daily rate trend for Google Analytics in England

Google Analytics
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Google Analytics in England over the 6 months to 17 November 2017.

Contractor daily rate histogram for Google Analytics in England

Google Analytics
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in England.

Contractor hourly rate trend for Google Analytics in England

Google Analytics
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Google Analytics in England over the 6 months to 17 November 2017.

Contractor hourly rate histogram for Google Analytics in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the England region over the 6 months to 17 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +13 201 £400 +17.65% 27
South East +32 61 £469 +70.45% 10
Midlands +24 21 £344 -21.43% 4
North of England +39 20 £375 +19.05% 11
East of England -11 17 £550 +175.00% 4
East Midlands +3 12 £250 -41.18% 1
West Midlands +18 9 £350 -30.00% 3
North West +13 9 £338 +12.50% 7
Yorkshire +16 7 £363 -5.84% 4
South West +2 5 £181 -39.58% 1
North East +69 4 £450 +50.00%
Google Analytics
UK

For the 6 months to 17 November 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Google Analytics.

1 321 (99.69%) Analytics
2 309 (95.96%) Google
3 109 (33.85%) Marketing
4 95 (29.50%) Agile Software Development
5 89 (27.64%) Analytical Skills
6 78 (24.22%) HTML
7 71 (22.05%) JavaScript
8 68 (21.12%) SEO
9 67 (20.81%) User Experience
10 63 (19.57%) E-Commerce
10 63 (19.57%) Web Analytics
11 59 (18.32%) CSS
12 53 (16.46%) Adobe
13 43 (13.35%) Digital Marketing
14 41 (12.73%) SQL
15 38 (11.80%) CMS
15 38 (11.80%) Adobe Analytics
16 34 (10.56%) Tableau
16 34 (10.56%) Microsoft Excel
17 32 (9.94%) Finance
17 32 (9.94%) Web Services
17 32 (9.94%) Degree
17 32 (9.94%) jQuery
18 31 (9.63%) Java
19 30 (9.32%) Digital Analytics
20 28 (8.70%) Project Management
20 28 (8.70%) Scrum
20 28 (8.70%) Content Management
20 28 (8.70%) Data Analysis
20 28 (8.70%) HTML5

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 38 (11.80%) CMS
2 19 (5.90%) Drupal
3 16 (4.97%) WordPress
4 12 (3.73%) Apache Spark
5 9 (2.80%) WebLogic
6 7 (2.17%) nginx
6 7 (2.17%) SAS
6 7 (2.17%) Tomcat
7 6 (1.86%) Apache
7 6 (1.86%) Confluence
7 6 (1.86%) Umbraco
8 5 (1.55%) Oracle SOA Suite
8 5 (1.55%) SharePoint
8 5 (1.55%) Sitecore CMS
8 5 (1.55%) WebSphere
8 5 (1.55%) WebSphere Application Server
9 4 (1.24%) Adobe Experience Manager
9 4 (1.24%) JBoss
10 3 (0.93%) Elasticsearch
11 1 (0.31%) Magnolia
Applications
1 34 (10.56%) Microsoft Excel
2 25 (7.76%) Photoshop
3 12 (3.73%) Microsoft PowerPoint
4 10 (3.11%) Spreadsheet
5 7 (2.17%) Adobe Illustrator
6 4 (1.24%) MS Visio
7 3 (0.93%) Adobe Premiere
7 3 (0.93%) Microsoft Office
8 2 (0.62%) SPSS
9 1 (0.31%) Adobe After Effects
9 1 (0.31%) Gephi
9 1 (0.31%) InDesign
Business Applications
1 18 (5.59%) WebTrends
2 6 (1.86%) SessionCam
3 3 (0.93%) Oracle CRM
3 3 (0.93%) Oracle CRM On Demand
4 2 (0.62%) Adobe Campaign
4 2 (0.62%) Eloqua
4 2 (0.62%) Magento
4 2 (0.62%) Payment Gateway
4 2 (0.62%) SAP Hybris
4 2 (0.62%) Social Studio
5 1 (0.31%) Dynamics CRM
5 1 (0.31%) Sprinklr
Cloud Services
1 38 (11.80%) Adobe Analytics
2 25 (7.76%) Google Tag Manager
3 22 (6.83%) Amazon AWS
4 16 (4.97%) AdWords
5 15 (4.66%) GitHub
6 12 (3.73%) Google Cloud Platform
7 8 (2.48%) PaaS
8 7 (2.17%) Silverpop
9 5 (1.55%) Google Checkout
10 4 (1.24%) npm
11 3 (0.93%) MailChimp
11 3 (0.93%) Slack
12 2 (0.62%) AdSense
12 2 (0.62%) Akamai
12 2 (0.62%) AWS Lambda
12 2 (0.62%) Firebase
12 2 (0.62%) Salesforce Service Cloud
12 2 (0.62%) Serverless
12 2 (0.62%) SurveyMonkey
12 2 (0.62%) Trello
Communications & Networking
1 7 (2.17%) HTTP
1 7 (2.17%) SSL
1 7 (2.17%) TCP/IP
2 5 (1.55%) Internet
3 3 (0.93%) SMS
4 2 (0.62%) Intranet
5 1 (0.31%) Skype
Database & Business Intelligence
1 22 (6.83%) Big Data
2 18 (5.59%) MongoDB
3 16 (4.97%) NoSQL
4 15 (4.66%) SQL Server
5 14 (4.35%) Hadoop
6 12 (3.73%) Apache Hive
6 12 (3.73%) BigQuery
6 12 (3.73%) HBase
6 12 (3.73%) SQL Server 2008
6 12 (3.73%) SQL Server 2012
7 11 (3.42%) Data Lake
7 11 (3.42%) Impala
7 11 (3.42%) Power BI
7 11 (3.42%) Sqoop
8 9 (2.80%) MySQL
9 8 (2.48%) Oracle Reports
10 5 (1.55%) Data Warehouse
10 5 (1.55%) Endeca
11 4 (1.24%) Data Mining
12 2 (0.62%) MS Access
Development Applications
1 26 (8.07%) JIRA
2 15 (4.66%) Jenkins
3 13 (4.04%) Selenium
4 12 (3.73%) Ant
4 12 (3.73%) Git (software)
5 10 (3.11%) Axure RP
5 10 (3.11%) Cucumber
6 9 (2.80%) Eclipse
6 9 (2.80%) Grunt
7 8 (2.48%) gulp
8 7 (2.17%) Gatling
8 7 (2.17%) IntelliJ
8 7 (2.17%) Karma Test Runner
8 7 (2.17%) Maven
8 7 (2.17%) Sublime Text
9 5 (1.55%) Bitbucket
9 5 (1.55%) Hudson
9 5 (1.55%) Subversion
10 4 (1.24%) JUnit
11 3 (0.93%) Visual Studio
General
1 109 (33.85%) Marketing
2 32 (9.94%) Finance
3 23 (7.14%) Retail
4 20 (6.21%) Advertising
5 16 (4.97%) Publishing
6 10 (3.11%) Telecoms
7 8 (2.48%) Banking
8 6 (1.86%) Spanish Language
9 5 (1.55%) Games
10 3 (0.93%) Pharmaceutical
11 2 (0.62%) Legal
12 1 (0.31%) Automotive
12 1 (0.31%) Billing
12 1 (0.31%) Financial Institution
12 1 (0.31%) French Language
12 1 (0.31%) German Language
12 1 (0.31%) Law
12 1 (0.31%) Manufacturing
Job Titles
1 123 (38.20%) Analyst
2 44 (13.66%) Digital Analyst
3 43 (13.35%) Developer
4 33 (10.25%) Business Analyst
5 32 (9.94%) Web Analyst
6 26 (8.07%) Google Analytics Analyst
7 24 (7.45%) Consultant
8 23 (7.14%) Data Analyst
9 19 (5.90%) Architect
10 18 (5.59%) Analytics Consultant
11 17 (5.28%) Digital Business Analyst
12 14 (4.35%) Insight Analyst
12 14 (4.35%) Performance Analyst
12 14 (4.35%) Report Analyst
13 12 (3.73%) Designer
13 12 (3.73%) Marketing Analyst
13 12 (3.73%) Web Manager
14 11 (3.42%) UX Designer
14 11 (3.42%) Web Analytics Analyst
15 10 (3.11%) Digital Analytics Analyst
Libraries, Frameworks & Software Standards
1 78 (24.22%) HTML
2 59 (18.32%) CSS
3 32 (9.94%) jQuery
3 32 (9.94%) Web Services
4 28 (8.70%) HTML5
5 22 (6.83%) Node.js
6 19 (5.90%) Kafka
7 18 (5.59%) AngularJS
8 17 (5.28%) .NET
8 17 (5.28%) CSS3
9 15 (4.66%) SOAP
10 11 (3.42%) RESTful
11 9 (2.80%) Ajax
11 9 (2.80%) EJB
11 9 (2.80%) Hibernate
11 9 (2.80%) Spring
11 9 (2.80%) XML
12 8 (2.48%) .NET Core
13 7 (2.17%) ASP.NET Web API
13 7 (2.17%) JSON
Miscellaneous
1 89 (27.64%) Analytical Skills
2 67 (20.81%) User Experience
3 28 (8.70%) Social Media
4 13 (4.04%) Mobile App
5 12 (3.73%) Greenfield Project
6 8 (2.48%) Fintech
7 7 (2.17%) FMCG
7 7 (2.17%) Marketing Technology
8 6 (1.86%) Computer Science
9 4 (1.24%) Blog
10 3 (0.93%) Algorithms
10 3 (0.93%) Hybrid Cloud
10 3 (0.93%) RIA
11 2 (0.62%) Digital Media
11 2 (0.62%) Graphic Design
11 2 (0.62%) New Media
11 2 (0.62%) Virtual Team
11 2 (0.62%) W3C
11 2 (0.62%) Web 2.0
12 1 (0.31%) Management Information System
Operating Systems
1 9 (2.80%) Linux
2 7 (2.17%) Ubuntu
2 7 (2.17%) Windows
3 4 (1.24%) Unix
4 2 (0.62%) Android
4 2 (0.62%) Apple iOS
Processes & Methodologies
1 321 (99.69%) Analytics
2 95 (29.50%) Agile Software Development
3 68 (21.12%) SEO
4 63 (19.57%) E-Commerce
4 63 (19.57%) Web Analytics
5 43 (13.35%) Digital Marketing
6 30 (9.32%) Digital Analytics
7 28 (8.70%) Content Management
7 28 (8.70%) Data Analysis
7 28 (8.70%) Data Analytics
7 28 (8.70%) Project Management
7 28 (8.70%) Scrum
8 26 (8.07%) Business Intelligence
9 25 (7.76%) A/B Testing
10 24 (7.45%) CRM
10 24 (7.45%) Visualisation
11 22 (6.83%) Stakeholder Management
11 22 (6.83%) Web Development
12 21 (6.52%) Pay per click
13 19 (5.90%) BDD
Programming Languages
1 71 (22.05%) JavaScript
2 41 (12.73%) SQL
3 31 (9.63%) Java
4 24 (7.45%) C#
5 20 (6.21%) PHP
5 20 (6.21%) Python
6 19 (5.90%) Scala
7 12 (3.73%) R
7 12 (3.73%) Ruby
8 9 (2.80%) Perl
9 7 (2.17%) Groovy
9 7 (2.17%) Haskell
10 5 (1.55%) ES6
11 4 (1.24%) VBA
12 1 (0.31%) C++
12 1 (0.31%) Clojure
12 1 (0.31%) MATLAB
12 1 (0.31%) PowerShell
12 1 (0.31%) VB.NET
Qualifications
1 32 (9.94%) Degree
2 5 (1.55%) BPSS Clearance
2 5 (1.55%) PMI Certification
2 5 (1.55%) PMP
3 4 (1.24%) Security Cleared
4 2 (0.62%) Numerate Degree
4 2 (0.62%) Postgraduate
4 2 (0.62%) SC Cleared
5 1 (0.31%) AWS Certification
5 1 (0.31%) CTC Cleared
5 1 (0.31%) DBS Check
5 1 (0.31%) Microsoft Certification
5 1 (0.31%) PRINCE2 Certification
Quality Assurance & Compliance
1 17 (5.28%) QA
2 9 (2.80%) Data Quality
3 1 (0.31%) Actionable Recommendations
3 1 (0.31%) Disclosure Scotland
3 1 (0.31%) PMO
System Software
1 15 (4.66%) Docker
2 11 (3.42%) Apache Flume
2 11 (3.42%) HDFS
Systems Management
1 13 (4.04%) Kibana
2 11 (3.42%) Oozie
3 10 (3.11%) Puppet
4 7 (2.17%) Grafana
5 4 (1.24%) Piwik
6 3 (0.93%) Ansible
6 3 (0.93%) logstash
6 3 (0.93%) Opscode Chef
7 2 (0.62%) Plesk
Vendors
1 309 (95.96%) Google
2 53 (16.46%) Adobe
3 34 (10.56%) Tableau
4 24 (7.45%) Salesforce.com
5 20 (6.21%) Microsoft
6 18 (5.59%) Sitecore
7 17 (5.28%) Oracle
8 14 (4.35%) Coremetrics
9 11 (3.42%) Cloudera
9 11 (3.42%) Omniture
10 10 (3.11%) ClickTale
10 10 (3.11%) Facebook
10 10 (3.11%) Splunk
11 9 (2.80%) hybris
12 8 (2.48%) Ensighten
12 8 (2.48%) Tealium
13 7 (2.17%) Hootsuite
14 6 (1.86%) Atlassian
14 6 (1.86%) SAP
14 6 (1.86%) Twitter