Period
to 26 February 2020

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 26 February 2020 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK > England
6 months to
26 Feb 2020
Same period 2019 Same period 2018
Rank 496 586 500
Rank change year-on-year +90 -86 +67
Contract jobs citing Google Analytics 199 286 388
As % of all contract IT jobs advertised in England 0.32% 0.31% 0.42%
As % of the Cloud Services category 1.06% 1.19% 2.13%
Number of daily rates quoted 121 171 249
England median daily rate £400 £438 £400
Median daily rate % change year-on-year -8.57% +9.38% +12.20%
10th Percentile £213 £250 £250
90th Percentile £534 £563 £538
UK median daily rate £400 £425 £400
% change year-on-year -5.88% +6.25% +14.29%
Number of hourly rates quoted 1 7 19
England median hourly rate £20.50 £23.00 £26.78
Median hourly rate % change year-on-year -10.87% -14.10% +50.85%
10th Percentile £19.25 £12.21 £13.20
90th Percentile £21.75 £78.57 £29.69
UK median hourly rate £27.75 £23.00 £26.78
% change year-on-year +20.65% -14.10% +50.85%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Contract vacancies with a requirement for cloud computing skills 18,813 24,085 18,241
As % of all contract IT jobs advertised in England 30.59% 26.52% 19.69%
Number of daily rates quoted 12,878 16,755 12,759
England median daily rate £500 £500 £475
Median daily rate % change year-on-year - +5.26% +5.56%
10th Percentile £281 £313 £300
90th Percentile £675 £650 £625
UK median daily rate £488 £500 £475
% change year-on-year -2.50% +5.26% +5.56%
Number of hourly rates quoted 321 293 226
England median hourly rate £22.50 £17.50 £20.00
Median hourly rate % change year-on-year +28.57% -12.50% +5.26%
10th Percentile £13.12 £11.95 £11.25
90th Percentile £71.25 £57.00 £54.25
UK median hourly rate £21.42 £18.00 £20.00
% change year-on-year +19.00% -10.00% +9.45%

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in England.

Contractor daily rate trend for Google Analytics in England

Google Analytics
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Google Analytics in England over the 6 months to 26 February 2020.

Contractor daily rate histogram for Google Analytics in England

Google Analytics
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in England.

Contractor hourly rate trend for Google Analytics in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the England region over the 6 months to 26 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +81 85 £400 -11.11% 58
South East +66 49 £386 -4.92% 26
North of England +80 36 £400 -5.88% 33
North East +40 19 £410 - 3
Midlands +37 18 £381 -18.88% 22
West Midlands +40 15 £363 -22.87% 10
North West +37 9 £375 - 23
Yorkshire +43 8 £387 -8.94% 7
South West +32 8 £410 +105.00% 11
East Midlands +39 3 £450 - 12
East of England +26 2 £313 +108.33% 8
Google Analytics
UK

For the 6 months to 26 February 2020, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Google Analytics.

1 199 (100.00%) Google
1 199 (100.00%) Analytics
2 68 (34.17%) Agile Software Development
3 63 (31.66%) JavaScript
4 58 (29.15%) Marketing
5 57 (28.64%) HTML
6 44 (22.11%) Analytical Skills
7 43 (21.61%) CSS
8 41 (20.60%) Adobe
8 41 (20.60%) SEO
9 40 (20.10%) JSON
10 36 (18.09%) SQL
11 34 (17.09%) Business Intelligence
11 34 (17.09%) Digital Marketing
12 33 (16.58%) Git (software)
13 32 (16.08%) Web Development
13 32 (16.08%) Adobe Analytics
14 31 (15.58%) Tableau
14 31 (15.58%) Node.js
14 31 (15.58%) Stakeholder Management
15 30 (15.08%) E-Commerce
15 30 (15.08%) Continuous Integration
15 30 (15.08%) Jenkins
16 29 (14.57%) Microservices
16 29 (14.57%) JUnit
17 28 (14.07%) GitHub
17 28 (14.07%) REST
17 28 (14.07%) Open Source
18 27 (13.57%) User Experience
18 27 (13.57%) Web Analytics

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (9.55%) CMS
2 12 (6.03%) Confluence
3 6 (3.02%) nginx
3 6 (3.02%) Tomcat
4 5 (2.51%) WordPress
5 4 (2.01%) IIS
6 3 (1.51%) Apache
6 3 (1.51%) JBoss
6 3 (1.51%) WebLogic
7 2 (1.01%) Drupal
7 2 (1.01%) SAS
7 2 (1.01%) SharePoint
7 2 (1.01%) Sitecore CMS
8 1 (0.50%) EPiServer
Applications
1 11 (5.53%) Microsoft Excel
2 6 (3.02%) Microsoft Office
3 5 (2.51%) Photoshop
3 5 (2.51%) UserZoom
4 4 (2.01%) InVision
4 4 (2.01%) Sketch
4 4 (2.01%) Zeplin
5 3 (1.51%) Microsoft PowerPoint
5 3 (1.51%) Spreadsheet
6 2 (1.01%) Microsoft Project
Business Applications
1 7 (3.52%) SessionCam
2 3 (1.51%) Magento
2 3 (1.51%) Sprinklr
3 2 (1.01%) Dynamics CRM
3 2 (1.01%) WebTrends
4 1 (0.50%) Dynamics NAV
4 1 (0.50%) Eloqua
4 1 (0.50%) FastStats
Cloud Services
1 32 (16.08%) Adobe Analytics
2 28 (14.07%) GitHub
3 21 (10.55%) Google Tag Manager
4 19 (9.55%) Azure
4 19 (9.55%) Power Platform
5 17 (8.54%) GCP
6 8 (4.02%) AWS
7 6 (3.02%) Firebase
8 5 (2.51%) Serverless
9 3 (1.51%) Google Play
9 3 (1.51%) PaaS
10 2 (1.01%) Azure Functions
10 2 (1.01%) MailChimp
10 2 (1.01%) OneDrive
10 2 (1.01%) SaaS
10 2 (1.01%) Slack
10 2 (1.01%) Veeva
11 1 (0.50%) Adobe Creative Cloud
11 1 (0.50%) Dynamics 365
11 1 (0.50%) Logentries
Communications & Networking
1 25 (12.56%) TCP/IP
2 24 (12.06%) HTTP
2 24 (12.06%) SSL
3 3 (1.51%) DNS
4 2 (1.01%) Network Security
4 2 (1.01%) Skype
4 2 (1.01%) WEP
5 1 (0.50%) Internet
Database & Business Intelligence
1 19 (9.55%) Power BI
2 13 (6.53%) BigQuery
3 7 (3.52%) Data Warehouse
4 6 (3.02%) Big Data
4 6 (3.02%) Data Mining
4 6 (3.02%) MongoDB
4 6 (3.02%) NoSQL
5 5 (2.51%) Hadoop
6 4 (2.01%) Amazon Redshift
6 4 (2.01%) SQL Server Integration Services
7 2 (1.01%) Azure SQL Database
7 2 (1.01%) BusinessObjects
7 2 (1.01%) BusinessObjects Business Intelligence
7 2 (1.01%) Cosmos DB
7 2 (1.01%) Looker
7 2 (1.01%) Mixpanel
7 2 (1.01%) MySQL
7 2 (1.01%) SAS EBI
7 2 (1.01%) SQL Server
8 1 (0.50%) PostgreSQL
Development Applications
1 33 (16.58%) Git (software)
2 30 (15.08%) Jenkins
3 29 (14.57%) JUnit
4 26 (13.07%) Cucumber
4 26 (13.07%) Gatling
4 26 (13.07%) Selenium
5 13 (6.53%) JIRA
6 6 (3.02%) Ant
6 6 (3.02%) Grunt
6 6 (3.02%) gulp
6 6 (3.02%) IntelliJ
6 6 (3.02%) Karma Test Runner
6 6 (3.02%) Sublime Text
7 4 (2.01%) Crashlytics
7 4 (2.01%) git-flow
7 4 (2.01%) JMeter
8 3 (1.51%) Eclipse
8 3 (1.51%) SQL Server Management Studio (SSMS)
8 3 (1.51%) Xcode
9 2 (1.01%) Bitbucket
General
1 58 (29.15%) Marketing
2 23 (11.56%) Finance
3 18 (9.05%) Public Sector
4 16 (8.04%) Retail
5 12 (6.03%) Publishing
6 7 (3.52%) Telecoms
7 6 (3.02%) Banking
7 6 (3.02%) Electronics
8 4 (2.01%) Advertising
8 4 (2.01%) Manufacturing
9 3 (1.51%) Fire and Rescue
9 3 (1.51%) Local Government
10 2 (1.01%) Pharmaceutical
11 1 (0.50%) Brand Awareness
11 1 (0.50%) Games
11 1 (0.50%) Legal
11 1 (0.50%) Social Science
Job Titles
1 70 (35.18%) Analyst
2 46 (23.12%) Developer
3 25 (12.56%) Data Analyst
4 22 (11.06%) Front End Developer (Client-Side Developer)
5 21 (10.55%) Digital Analyst
6 17 (8.54%) Web Analyst
7 15 (7.54%) Consultant
7 15 (7.54%) Performance Analyst
8 12 (6.03%) Senior Analyst
9 9 (4.52%) Analytics Consultant
10 8 (4.02%) Google Analytics Analyst
10 8 (4.02%) Insight Analyst
10 8 (4.02%) JavaScript Developer
10 8 (4.02%) Senior Manager
11 7 (3.52%) Agile Product Owner
11 7 (3.52%) Business Intelligence Analyst
11 7 (3.52%) Designer
11 7 (3.52%) Digital Product Owner
11 7 (3.52%) E-Commerce Product Owner
11 7 (3.52%) Product Owner
Libraries, Frameworks & Software Standards
1 57 (28.64%) HTML
2 43 (21.61%) CSS
3 40 (20.10%) JSON
4 31 (15.58%) Node.js
5 28 (14.07%) REST
6 26 (13.07%) Gherkin
6 26 (13.07%) HTML5
7 25 (12.56%) XML
8 24 (12.06%) Play Framework
9 22 (11.06%) AngularJS
9 22 (11.06%) CSS3
9 22 (11.06%) Sass
10 14 (7.04%) jQuery
10 14 (7.04%) React
11 7 (3.52%) Hibernate
11 7 (3.52%) SOAP
12 6 (3.02%) Servlets
12 6 (3.02%) Web Services
13 5 (2.51%) hapi
13 5 (2.51%) Spring
Miscellaneous
1 44 (22.11%) Analytical Skills
2 27 (13.57%) User Experience
3 16 (8.04%) Mobile App
4 11 (5.53%) Social Media
5 7 (3.52%) Analytical Mindset
6 5 (2.51%) Algorithms
7 4 (2.01%) Management Information System
7 4 (2.01%) Self-Motivation
7 4 (2.01%) Taxonomies
8 3 (1.51%) Animation
9 2 (1.01%) Digital Media
9 2 (1.01%) Life Science
9 2 (1.01%) Marketing Technology
10 1 (0.50%) Blog
10 1 (0.50%) Credit Risk
10 1 (0.50%) Enterprise Software
10 1 (0.50%) FMCG
10 1 (0.50%) Hedge funds
10 1 (0.50%) Internet of Things
10 1 (0.50%) Video Conferencing
Operating Systems
1 11 (5.53%) Android
2 10 (5.03%) Windows
3 9 (4.52%) Apple iOS
4 6 (3.02%) Linux
4 6 (3.02%) Ubuntu
5 3 (1.51%) Unix
6 2 (1.01%) Windows Server
Processes & Methodologies
1 199 (100.00%) Analytics
2 68 (34.17%) Agile Software Development
3 41 (20.60%) SEO
4 34 (17.09%) Business Intelligence
4 34 (17.09%) Digital Marketing
5 32 (16.08%) Web Development
6 31 (15.58%) Stakeholder Management
7 30 (15.08%) Continuous Integration
7 30 (15.08%) E-Commerce
8 29 (14.57%) Microservices
9 28 (14.07%) Open Source
10 27 (13.57%) Web Analytics
11 26 (13.07%) Front End Development
11 26 (13.07%) Lean Software Development
11 26 (13.07%) Problem-Solving
11 26 (13.07%) Test Automation
12 25 (12.56%) Digital Analytics
13 24 (12.06%) Continuous Improvement
13 24 (12.06%) Data Analysis
14 21 (10.55%) CRM
Programming Languages
1 63 (31.66%) JavaScript
2 36 (18.09%) SQL
3 24 (12.06%) Scala
4 20 (10.05%) Python
5 11 (5.53%) Ruby
6 10 (5.03%) Java
6 10 (5.03%) R
7 6 (3.02%) C#
7 6 (3.02%) Groovy
7 6 (3.02%) Haskell
7 6 (3.02%) Perl
8 5 (2.51%) C
9 4 (2.01%) C++
9 4 (2.01%) Dart
9 4 (2.01%) Objective-C
9 4 (2.01%) PHP
10 3 (1.51%) Apple Swift
11 2 (1.01%) T-SQL
12 1 (0.50%) ES6
12 1 (0.50%) VB.NET
Qualifications
1 17 (8.54%) Degree
2 3 (1.51%) BPSS Clearance
2 3 (1.51%) DBS Check
3 1 (0.50%) ITIL Foundation Certificate
3 1 (0.50%) MCP
3 1 (0.50%) Microsoft Certification
Quality Assurance & Compliance
1 20 (10.05%) QA
1 20 (10.05%) WCAG
2 9 (4.52%) GDPR
3 2 (1.01%) P3O
4 1 (0.50%) Data Quality
System Software
1 7 (3.52%) Docker
2 2 (1.01%) Virtual Machines
Systems Management
1 26 (13.07%) Grafana
1 26 (13.07%) Kibana
2 4 (2.01%) Matomo
2 4 (2.01%) Puppet
3 1 (0.50%) TeamSite
Vendors
1 199 (100.00%) Google
2 41 (20.60%) Adobe
3 31 (15.58%) Tableau
4 20 (10.05%) Tealium
5 13 (6.53%) Microsoft
6 12 (6.03%) Facebook
7 10 (5.03%) Ensighten
7 10 (5.03%) Hotjar
8 7 (3.52%) Apple
9 6 (3.02%) DoubleClick
9 6 (3.02%) SAP
10 5 (2.51%) Oracle
10 5 (2.51%) Salesforce.com
11 3 (1.51%) Sitecore
11 3 (1.51%) webMethods
12 2 (1.01%) Alteryx
12 2 (1.01%) Maxymiser
12 2 (1.01%) MicroStrategy
12 2 (1.01%) Omniture
12 2 (1.01%) Twitter