Period
to 8 August 2020

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 8 August 2020 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK > England
6 months to
8 Aug 2020
Same period 2019 Same period 2018
Rank 411 515 525
Rank change year-on-year +104 +10 +44
Contract jobs citing Google Analytics 110 316 369
As % of all contract jobs advertised in England 0.35% 0.38% 0.39%
As % of the Cloud Services category 1.13% 1.31% 1.76%
Number of daily rates quoted 70 230 254
Median daily rate £413 £425 £405
Median daily rate % change year-on-year -2.94% +4.94% +8.00%
10th Percentile £213 £258 £213
90th Percentile £513 £550 £550
UK median daily rate £400 £413 £405
% change year-on-year -3.03% +1.85% +8.00%
Number of hourly rates quoted 8 10 7
Median hourly rate £22.50 £27.50 £17.31
Median hourly rate % change year-on-year -18.18% +58.87% -65.38%
10th Percentile £18.90 £15.65 £12.39
90th Percentile £37.61 £34.00 £28.24
UK median hourly rate £22.50 £27.50 £22.24
% change year-on-year -18.18% +23.68% -44.41%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Contract vacancies with a requirement for cloud computing skills 9,712 24,103 20,960
As % of all contract IT jobs advertised in England 31.08% 29.01% 22.37%
Number of daily rates quoted 6,495 16,608 14,496
Median daily rate £500 £500 £475
Median daily rate % change year-on-year - +5.26% +2.70%
10th Percentile £313 £310 £308
90th Percentile £688 £656 £638
UK median daily rate £500 £500 £475
% change year-on-year - +5.26% +5.13%
Number of hourly rates quoted 212 349 295
Median hourly rate £35.00 £23.50 £19.50
Median hourly rate % change year-on-year +48.94% +20.51% -7.14%
10th Percentile £16.13 £13.25 £12.50
90th Percentile £51.75 £71.05 £74.50
Median hourly rate £35.00 £21.88 £19.00
% change year-on-year +59.96% +15.16% -

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a proportion of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Google Analytics in England.

Daily rate trend for Google Analytics in England

Google Analytics
Daily Rate Histogram in England

Daily rate distribution for jobs citing Google Analytics in England over the 6 months to 8 August 2020.

Daily rate histogram for Google Analytics in England

Google Analytics
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Google Analytics in England.

Hourly rate trend for Google Analytics in England

Google Analytics
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Google Analytics in England over the 6 months to 8 August 2020.

Hourly rate histogram for Google Analytics in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the England region over the 6 months to 8 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +83 44 £420 -6.67% 12
South East +113 24 £350 -15.66% 3
Midlands +99 22 £413 -2.94% 6
West Midlands +77 22 £413 +10.00% 3
North of England +102 14 £424 +1.19% 2
North East +33 6 £438 -11.62%
Yorkshire +70 5 £423 -0.59% 1
East of England +81 3 £225 -47.67% 1
North West +67 3 £413 +6.45% 1
South West +87 1 £413 -10.81% 3
Google Analytics
UK

For the 6 months to 8 August 2020, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Google Analytics.

1 110 (100.00%) Google
1 110 (100.00%) Analytics
2 48 (43.64%) Agile Software Development
3 37 (33.64%) Marketing
4 28 (25.45%) Analytical Skills
5 26 (23.64%) Adobe
5 26 (23.64%) Web Analytics
6 24 (21.82%) Scrum
7 23 (20.91%) SEO
7 23 (20.91%) Google Tag Manager
8 21 (19.09%) HTML
8 21 (19.09%) SQL
9 20 (18.18%) Microsoft Office
9 20 (18.18%) Digital Marketing
10 18 (16.36%) GCP
10 18 (16.36%) User Experience
11 17 (15.45%) Performance Analysis
11 17 (15.45%) Continuous Improvement
11 17 (15.45%) Data Modelling
12 16 (14.55%) CRM
12 16 (14.55%) CSS
12 16 (14.55%) Data Analysis
12 16 (14.55%) CMS
12 16 (14.55%) Performance Measurement
12 16 (14.55%) Public Sector
13 15 (13.64%) Adobe Analytics
14 14 (12.73%) Tableau
14 14 (12.73%) JIRA
14 14 (12.73%) Content Management
14 14 (12.73%) JavaScript

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (14.55%) CMS
2 7 (6.36%) Confluence
3 6 (5.45%) WordPress
4 4 (3.64%) SharePoint
5 2 (1.82%) Adobe Experience Manager
5 2 (1.82%) Apache Airflow
5 2 (1.82%) Drupal
5 2 (1.82%) nginx
5 2 (1.82%) Tomcat
6 1 (0.91%) Elasticsearch
6 1 (0.91%) SAS
Applications
1 20 (18.18%) Microsoft Office
2 10 (9.09%) Microsoft Excel
3 4 (3.64%) Microsoft Project
4 3 (2.73%) Microsoft PowerPoint
Business Applications
1 1 (0.91%) FastStats
1 1 (0.91%) SessionCam
Cloud Services
1 23 (20.91%) Google Tag Manager
2 18 (16.36%) GCP
3 15 (13.64%) Adobe Analytics
4 13 (11.82%) GitHub
5 12 (10.91%) Power Platform
6 11 (10.00%) Azure
7 6 (5.45%) PaaS
7 6 (5.45%) Serverless
8 5 (4.55%) Firebase
9 4 (3.64%) AWS
9 4 (3.64%) Google Sheets
9 4 (3.64%) OneDrive
9 4 (3.64%) Trello
10 3 (2.73%) Azure Functions
10 3 (2.73%) Slack
11 2 (1.82%) Google Compute Engine
12 1 (0.91%) Amazon SQS
12 1 (0.91%) Google Drive
12 1 (0.91%) Heroku
12 1 (0.91%) MailChimp
Communications & Networking
1 4 (3.64%) Skype
2 3 (2.73%) DNS
2 3 (2.73%) HTTP
2 3 (2.73%) Network Security
2 3 (2.73%) SSL
2 3 (2.73%) TCP/IP
3 2 (1.82%) WEP
4 1 (0.91%) Intranet
Database & Business Intelligence
1 12 (10.91%) Power BI
2 9 (8.18%) BigQuery
3 6 (5.45%) Azure SQL Database
4 4 (3.64%) MongoDB
5 3 (2.73%) Big Data
5 3 (2.73%) Cosmos DB
5 3 (2.73%) MySQL
5 3 (2.73%) NoSQL
6 2 (1.82%) Mixpanel
7 1 (0.91%) Amazon Redshift
7 1 (0.91%) Blockchain
7 1 (0.91%) Data Lake
7 1 (0.91%) Data Warehouse
7 1 (0.91%) Looker
7 1 (0.91%) Qlik Sense
7 1 (0.91%) QlikView
7 1 (0.91%) Redis
7 1 (0.91%) SAS Enterprise Miner
7 1 (0.91%) Semantic Layer
7 1 (0.91%) SQL Server
Development Applications
1 14 (12.73%) JIRA
2 12 (10.91%) Git (software)
3 5 (4.55%) Bitbucket
3 5 (4.55%) Cucumber
3 5 (4.55%) Gatling
3 5 (4.55%) Jenkins
3 5 (4.55%) JUnit
3 5 (4.55%) Selenium
4 3 (2.73%) Dreamweaver
4 3 (2.73%) Xcode
5 2 (1.82%) Ant
5 2 (1.82%) Grunt
5 2 (1.82%) gulp
5 2 (1.82%) IntelliJ
5 2 (1.82%) Karma Test Runner
5 2 (1.82%) Sublime Text
6 1 (0.91%) Visual Studio
General
1 37 (33.64%) Marketing
2 16 (14.55%) Public Sector
3 4 (3.64%) Finance
3 4 (3.64%) Publishing
4 3 (2.73%) Retail
5 2 (1.82%) Advertising
5 2 (1.82%) Automotive
5 2 (1.82%) Electronics
5 2 (1.82%) French Language
5 2 (1.82%) Games
5 2 (1.82%) Local Government
5 2 (1.82%) Telecoms
6 1 (0.91%) Banking
6 1 (0.91%) Legal
6 1 (0.91%) Manufacturing
6 1 (0.91%) Social Science
Job Titles
1 37 (33.64%) Analyst
2 20 (18.18%) Performance Analyst
3 16 (14.55%) Developer
3 16 (14.55%) Digital Analyst
4 13 (11.82%) Google Analytics Analyst
5 12 (10.91%) Digital Performance Analyst
6 10 (9.09%) Web Manager
7 8 (7.27%) Senior Manager
8 7 (6.36%) Data Analyst
9 6 (5.45%) Digital Analytics Analyst
9 6 (5.45%) Digital Project Manager
9 6 (5.45%) Project Manager
9 6 (5.45%) Web Analyst
10 5 (4.55%) Consultant
11 4 (3.64%) Development Manager
11 4 (3.64%) Product Owner
11 4 (3.64%) Web Development Manager
11 4 (3.64%) Website Manager
11 4 (3.64%) Website Product Owner
11 4 (3.64%) WordPress Developer
Libraries, Frameworks & Software Standards
1 21 (19.09%) HTML
2 16 (14.55%) CSS
3 6 (5.45%) Node.js
4 5 (4.55%) Gherkin
4 5 (4.55%) JSON
4 5 (4.55%) XML
5 4 (3.64%) React
5 4 (3.64%) Sass
6 3 (2.73%) AngularJS
6 3 (2.73%) Cocoa
6 3 (2.73%) Core Animation
6 3 (2.73%) Core Data
6 3 (2.73%) CSS3
6 3 (2.73%) HTML5
6 3 (2.73%) jQuery
6 3 (2.73%) Play Framework
6 3 (2.73%) REST
6 3 (2.73%) RxSwift
6 3 (2.73%) UIKit
6 3 (2.73%) YAML
Miscellaneous
1 28 (25.45%) Analytical Skills
2 18 (16.36%) User Experience
3 9 (8.18%) Social Media
4 8 (7.27%) Self-Motivation
5 4 (3.64%) Mobile App
6 3 (2.73%) Algorithms
6 3 (2.73%) Animation
7 2 (1.82%) Blog
7 2 (1.82%) Management Information System
7 2 (1.82%) Marketing Technology
8 1 (0.91%) Credit Risk
8 1 (0.91%) Digital Media
8 1 (0.91%) e-Learning
8 1 (0.91%) Virtual Team
Operating Systems
1 14 (12.73%) Windows
2 4 (3.64%) Android
2 4 (3.64%) Apple iOS
3 2 (1.82%) Linux
3 2 (1.82%) Ubuntu
4 1 (0.91%) Unix
Processes & Methodologies
1 110 (100.00%) Analytics
2 48 (43.64%) Agile Software Development
3 26 (23.64%) Web Analytics
4 24 (21.82%) Scrum
5 23 (20.91%) SEO
6 20 (18.18%) Digital Marketing
7 17 (15.45%) Continuous Improvement
7 17 (15.45%) Data Modelling
7 17 (15.45%) Performance Analysis
8 16 (14.55%) CRM
8 16 (14.55%) Data Analysis
8 16 (14.55%) Performance Measurement
9 14 (12.73%) Content Management
10 13 (11.82%) Decision-Making
11 12 (10.91%) SDLC
11 12 (10.91%) Visualisation
12 11 (10.00%) E-Commerce
13 10 (9.09%) Business Intelligence
13 10 (9.09%) Project Management
14 9 (8.18%) Stakeholder Management
Programming Languages
1 21 (19.09%) SQL
2 14 (12.73%) JavaScript
3 7 (6.36%) Python
4 3 (2.73%) Apple Swift
4 3 (2.73%) Java
4 3 (2.73%) Objective-C
4 3 (2.73%) R
4 3 (2.73%) Scala
5 2 (1.82%) C#
5 2 (1.82%) Groovy
5 2 (1.82%) Haskell
5 2 (1.82%) Perl
5 2 (1.82%) Ruby
6 1 (0.91%) Data Analysis Expressions (DAX)
6 1 (0.91%) Google Apps Script
6 1 (0.91%) Kotlin
6 1 (0.91%) T-SQL
Qualifications
1 9 (8.18%) Security Cleared
2 6 (5.45%) SC Cleared
3 5 (4.55%) Degree
4 3 (2.73%) Analytics IQ
4 3 (2.73%) BPSS Clearance
Quality Assurance & Compliance
1 5 (4.55%) GDPR
2 4 (3.64%) P3O
2 4 (3.64%) WCAG
3 1 (0.91%) GMP
System Software
1 6 (5.45%) Docker
2 3 (2.73%) Virtual Machines
Systems Management
1 5 (4.55%) Grafana
1 5 (4.55%) Kibana
2 4 (3.64%) Kubernetes
Vendors
1 110 (100.00%) Google
2 26 (23.64%) Adobe
3 14 (12.73%) Tableau
4 12 (10.91%) Microsoft
4 12 (10.91%) Splunk
5 6 (5.45%) Facebook
6 3 (2.73%) Alteryx
7 2 (1.82%) Marketo
7 2 (1.82%) Pega
7 2 (1.82%) Salesforce.com
7 2 (1.82%) YouTube
8 1 (0.91%) ClickTale
8 1 (0.91%) DeepCrawl
8 1 (0.91%) DoubleClick
8 1 (0.91%) Hotjar
8 1 (0.91%) HubSpot
8 1 (0.91%) Maxymiser
8 1 (0.91%) Monetate
8 1 (0.91%) Salesforce Marketing Cloud
8 1 (0.91%) Tealium