Period
to 27 October 2021

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 27 October 2021 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK > England
6 months to
27 Oct 2021
Same period 2020 Same period 2019
Rank 543 410 518
Rank change year-on-year -133 +108 +42
Contract jobs citing Google Analytics 204 95 265
As % of all contract jobs advertised in England 0.30% 0.34% 0.34%
As % of the Cloud Services category 0.84% 1.07% 1.16%
Number of daily rates quoted 141 56 173
10th Percentile £198 £238 £231
25th Percentile £319 £310 £300
Median daily rate (50th Percentile) £450 £413 £400
Median % change year-on-year +9.09% +3.13% -5.88%
75th Percentile £530 £455 £495
90th Percentile £588 £519 £540
UK median daily rate £450 £413 £400
% change year-on-year +9.09% +3.13% -5.88%
Number of hourly rates quoted 6 8 9
10th Percentile £22.45 £16.28 £15.05
25th Percentile £24.65 £17.24 £22.75
Median hourly rate £28.41 £21.25 £31.00
Median % change year-on-year +33.69% -31.45% +135.88%
75th Percentile £42.99 £23.75 £34.00
90th Percentile £55.50 £23.92 "
UK median hourly rate £28.41 £21.25 £31.00
% change year-on-year +33.69% -31.45% +129.04%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Contract vacancies with a requirement for cloud computing skills 24,201 8,916 22,798
As % of all contract IT jobs advertised in England 35.47% 32.15% 29.62%
Number of daily rates quoted 17,572 6,358 16,056
10th Percentile £320 £313 £298
25th Percentile £425 £400 £400
Median daily rate (50th Percentile) £525 £500 £500
Median % change year-on-year +5.00% - +4.71%
75th Percentile £625 £594 £588
90th Percentile £700 £675 £663
UK median daily rate £525 £500 £495
% change year-on-year +5.00% +1.01% +4.21%
Number of hourly rates quoted 423 123 318
10th Percentile £12.25 £13.40 £13.43
25th Percentile £14.13 £16.88 £16.25
Median hourly rate £20.00 £21.50 £21.00
Median % change year-on-year -6.98% +2.38% +20.00%
75th Percentile £39.55 £40.38 £42.00
90th Percentile £65.00 £55.00 £71.48
UK median hourly rate £20.70 £21.86 £20.50
% change year-on-year -5.31% +6.63% +17.14%

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a proportion of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Google Analytics in England.

Daily rate trend for Google Analytics in England

Google Analytics
Daily Rate Histogram in England

Daily rate distribution for jobs citing Google Analytics in England over the 6 months to 27 October 2021.

Daily rate histogram for Google Analytics in England

Google Analytics
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Google Analytics in England.

Hourly rate trend for Google Analytics in England

Google Analytics
Hourly Rate Histogram in England

Hourly rate distribution of jobs citing Google Analytics in England over the 6 months to 27 October 2021.

Hourly rate histogram for Google Analytics in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the England region over the 6 months to 27 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -129 116 £463 +23.33% 62
South East -68 29 £180 -60.00% 26
North of England -72 19 £450 +6.51% 23
South West -38 12 £400 -52.94% 7
East of England - 10 £500 - 10
Yorkshire -52 9 £450 +7.14% 7
North West -50 8 £425 +3.03% 10
Midlands -91 6 £450 +24.14% 11
North East -13 3 £435 +2.35% 6
East Midlands -32 3 £363 +22.88% 5
West Midlands -78 3 £612 +48.24% 6
Google Analytics
UK

For the 6 months to 27 October 2021, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Google Analytics.

1 203 (99.51%) Analytics
2 196 (96.08%) Google
3 72 (35.29%) Adobe
4 67 (32.84%) HTML
5 64 (31.37%) Marketing
6 59 (28.92%) Agile Software Development
7 54 (26.47%) JavaScript
8 52 (25.49%) Power Platform
9 51 (25.00%) Business Intelligence
9 51 (25.00%) Power BI
10 50 (24.51%) CSS
11 49 (24.02%) Web Analytics
12 48 (23.53%) SQL
13 44 (21.57%) Social Skills
14 40 (19.61%) User Experience
15 37 (18.14%) Tableau
16 36 (17.65%) CMS
17 35 (17.16%) Python
17 35 (17.16%) Analytical Skills
18 34 (16.67%) Project Management
18 34 (16.67%) Data Analysis
19 33 (16.18%) SEO
20 30 (14.71%) Microsoft Excel
21 29 (14.22%) Digital Marketing
21 29 (14.22%) Accessibility
22 28 (13.73%) E-Commerce
22 28 (13.73%) Visualisation
22 28 (13.73%) Adobe Analytics
23 27 (13.24%) Digital Analytics
24 24 (11.76%) Stakeholder Management

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 36 (17.65%) CMS
2 10 (4.90%) Adobe Experience Manager
2 10 (4.90%) SAS
3 9 (4.41%) Confluence
4 7 (3.43%) Sitecore CMS
5 6 (2.94%) IIS
6 5 (2.45%) Apache Airflow
7 4 (1.96%) SharePoint
8 3 (1.47%) Apache Spark
8 3 (1.47%) WordPress
9 2 (0.98%) Drupal
9 2 (0.98%) Headless CMS
9 2 (0.98%) Luigi
9 2 (0.98%) Oracle Workflow
10 1 (0.49%) EPiServer
10 1 (0.49%) Umbraco
Applications
1 30 (14.71%) Microsoft Excel
2 17 (8.33%) Microsoft Office
3 9 (4.41%) Photoshop
4 4 (1.96%) Sketch
5 3 (1.47%) Microsoft PowerPoint
5 3 (1.47%) Microsoft Project
6 2 (0.98%) Adobe Creative Suite
6 2 (0.98%) Figma
6 2 (0.98%) SPSS
7 1 (0.49%) Adobe Illustrator
7 1 (0.49%) Adobe XD
7 1 (0.49%) GIMP
7 1 (0.49%) InVision
7 1 (0.49%) Marvel
7 1 (0.49%) Spreadsheet
Business Applications
1 5 (2.45%) Dynamics CRM
2 3 (1.47%) Adobe Campaign
3 2 (0.98%) Eloqua
3 2 (0.98%) Magento
3 2 (0.98%) Shopify
3 2 (0.98%) Sprinklr
3 2 (0.98%) Unica
4 1 (0.49%) FastStats
4 1 (0.49%) nopCommerce
4 1 (0.49%) Radian6
4 1 (0.49%) WebTrends
Cloud Services
1 52 (25.49%) Power Platform
2 28 (13.73%) Adobe Analytics
3 24 (11.76%) GCP
4 21 (10.29%) Google Tag Manager
5 16 (7.84%) GitHub
6 14 (6.86%) Google Data Studio
7 10 (4.90%) Azure
8 9 (4.41%) AWS
9 8 (3.92%) Trello
10 6 (2.94%) Amazon S3
10 6 (2.94%) Siteimprove
11 5 (2.45%) Amazon EC2
11 5 (2.45%) Dynamics 365
11 5 (2.45%) Google Sheets
12 4 (1.96%) Azure Cosmos DB
12 4 (1.96%) Firebase
12 4 (1.96%) Google Ads
13 3 (1.47%) Contentsquare
13 3 (1.47%) PaaS
14 2 (0.98%) Amazon EMR
Communications & Networking
1 5 (2.45%) HTTP
1 5 (2.45%) Intranet
2 4 (1.96%) SSL
2 4 (1.96%) TCP/IP
3 1 (0.49%) Extranet
3 1 (0.49%) Internet
Database & Business Intelligence
1 51 (25.00%) Power BI
2 37 (18.14%) Tableau
3 17 (8.33%) BigQuery
4 16 (7.84%) Data Warehouse
5 11 (5.39%) Oracle Database
6 7 (3.43%) SQL Server
7 5 (2.45%) Azure SQL Database
7 5 (2.45%) MySQL
7 5 (2.45%) NoSQL
8 4 (1.96%) Big Data
9 3 (1.47%) Amazon Athena
9 3 (1.47%) Amazon RDS
9 3 (1.47%) Amazon Redshift
9 3 (1.47%) Data Mart
9 3 (1.47%) Looker
9 3 (1.47%) MongoDB
9 3 (1.47%) MS Access
9 3 (1.47%) Oracle Database 12c
9 3 (1.47%) Oracle ODI
9 3 (1.47%) Star Schema
Development Applications
1 16 (7.84%) JIRA
2 15 (7.35%) Git (software)
3 12 (5.88%) Selenium
4 11 (5.39%) Jenkins
5 7 (3.43%) Gatling
6 5 (2.45%) Moq
6 5 (2.45%) SonarQube
6 5 (2.45%) SpecFlow
7 4 (1.96%) Axure RP
7 4 (1.96%) Cucumber
7 4 (1.96%) JUnit
7 4 (1.96%) Pa11y
8 3 (1.47%) Oracle APEX
8 3 (1.47%) Postman
9 2 (0.98%) webpack
10 1 (0.49%) CircleCI
10 1 (0.49%) Cypress.io
10 1 (0.49%) NSubstitute
10 1 (0.49%) Visual Studio
10 1 (0.49%) Visual Website Optimizer
General
1 64 (31.37%) Marketing
2 44 (21.57%) Social Skills
3 35 (17.16%) Analytical Skills
4 24 (11.76%) Retail
5 15 (7.35%) Finance
5 15 (7.35%) Public Sector
6 10 (4.90%) Influencing Skills
6 10 (4.90%) Publishing
7 9 (4.41%) Organisational Skills
8 8 (3.92%) Legal
9 7 (3.43%) Advertising
10 6 (2.94%) Military
11 4 (1.96%) Presentation Skills
12 3 (1.47%) German Language
12 3 (1.47%) Law
13 2 (0.98%) Billing
13 2 (0.98%) Local Government
13 2 (0.98%) Manufacturing
13 2 (0.98%) Pharmaceutical
13 2 (0.98%) Spanish Language
Job Titles
1 73 (35.78%) Analyst
2 31 (15.20%) Digital Analyst
3 30 (14.71%) Developer
4 25 (12.25%) Data Analyst
5 20 (9.80%) Architect
6 16 (7.84%) Google Analytics Analyst
7 13 (6.37%) Performance Analyst
8 10 (4.90%) Product Analyst
9 9 (4.41%) Consultant
9 9 (4.41%) Content Manager
9 9 (4.41%) Front End Developer (Client-Side Developer)
9 9 (4.41%) Web Analyst
10 8 (3.92%) Web Editor
11 7 (3.43%) Administrator
11 7 (3.43%) HTML Developer
11 7 (3.43%) Product Manager
11 7 (3.43%) Web Administrator
11 7 (3.43%) Website Editor
12 6 (2.94%) Business Intelligence Developer
12 6 (2.94%) Web Consultant
Libraries, Frameworks & Software Standards
1 67 (32.84%) HTML
2 50 (24.51%) CSS
3 12 (5.88%) JSON
4 10 (4.90%) jQuery
5 9 (4.41%) AngularJS
5 9 (4.41%) React
6 8 (3.92%) .NET
7 7 (3.43%) .NET Framework
7 7 (3.43%) Play Framework
8 6 (2.94%) .NET Core
8 6 (2.94%) ASP.NET
8 6 (2.94%) Node.js
9 5 (2.45%) ASP.NET Core
9 5 (2.45%) ASP.NET MVC 2
9 5 (2.45%) CSS3
9 5 (2.45%) Dapper ORM
9 5 (2.45%) HTML5
9 5 (2.45%) Sass
9 5 (2.45%) XML
10 4 (1.96%) Gherkin
Miscellaneous
1 40 (19.61%) User Experience
2 19 (9.31%) Mobile App
3 18 (8.82%) Social Media
4 7 (3.43%) Digital Media
5 6 (2.94%) Data Structures
6 5 (2.45%) Marketing Technology
6 5 (2.45%) Photography
7 4 (1.96%) Management Information System
7 4 (1.96%) Self-Motivation
8 3 (1.47%) Algorithms
8 3 (1.47%) FMCG
8 3 (1.47%) W3C
9 2 (0.98%) Blog
9 2 (0.98%) Greenfield Project
9 2 (0.98%) Life Science
10 1 (0.49%) Data Protection Act
10 1 (0.49%) NHS
10 1 (0.49%) Public Cloud
10 1 (0.49%) Robotics
10 1 (0.49%) Video Editing
Operating Systems
1 5 (2.45%) Apple iOS
1 5 (2.45%) Windows
2 1 (0.49%) Android
Processes & Methodologies
1 203 (99.51%) Analytics
2 59 (28.92%) Agile Software Development
3 51 (25.00%) Business Intelligence
4 49 (24.02%) Web Analytics
5 34 (16.67%) Data Analysis
5 34 (16.67%) Project Management
6 33 (16.18%) SEO
7 29 (14.22%) Digital Marketing
8 28 (13.73%) E-Commerce
8 28 (13.73%) Visualisation
9 27 (13.24%) Digital Analytics
10 24 (11.76%) Stakeholder Management
11 23 (11.27%) Content Management
12 19 (9.31%) ETL
12 19 (9.31%) Scrum
13 18 (8.82%) Data Modelling
13 18 (8.82%) Personalization
14 17 (8.33%) Data Visualisation
15 16 (7.84%) Decision-Making
16 13 (6.37%) Problem-Solving
Programming Languages
1 54 (26.47%) JavaScript
2 48 (23.53%) SQL
3 35 (17.16%) Python
4 11 (5.39%) Scala
5 9 (4.41%) R
6 7 (3.43%) Java
7 6 (2.94%) C#
8 3 (1.47%) PL/SQL
9 2 (0.98%) C++
9 2 (0.98%) Data Analysis Expressions (DAX)
9 2 (0.98%) ES6
9 2 (0.98%) TypeScript
10 1 (0.49%) Apple Swift
10 1 (0.49%) ES7
10 1 (0.49%) Java 11
10 1 (0.49%) Java 8
10 1 (0.49%) PHP
10 1 (0.49%) PowerShell
10 1 (0.49%) T-SQL
Qualifications
1 8 (3.92%) Degree
2 6 (2.94%) Security Cleared
3 5 (2.45%) SC Cleared
4 3 (1.47%) Computer Science Degree
4 3 (1.47%) ISEB
4 3 (1.47%) Numerate Degree
5 1 (0.49%) CTC Cleared
5 1 (0.49%) HND
5 1 (0.49%) PhD
Quality Assurance & Compliance
1 29 (14.22%) Accessibility
2 17 (8.33%) QA
3 7 (3.43%) Data Quality
4 4 (1.96%) GDPR
4 4 (1.96%) WCAG
5 3 (1.47%) Actionable Recommendations
6 1 (0.49%) SLA
System Software
1 6 (2.94%) Docker
2 1 (0.49%) Active Directory
Systems Management
1 10 (4.90%) Grafana
1 10 (4.90%) Kibana
2 6 (2.94%) Terraform
3 1 (0.49%) Ansible
3 1 (0.49%) Kubernetes
3 1 (0.49%) Prometheus
3 1 (0.49%) Puppet
Vendors
1 196 (96.08%) Google
2 72 (35.29%) Adobe
3 19 (9.31%) Microsoft
4 12 (5.88%) Oracle
5 9 (4.41%) IBM
5 9 (4.41%) Teradata
6 8 (3.92%) Hotjar
7 7 (3.43%) MicroStrategy
7 7 (3.43%) Sitecore
8 6 (2.94%) Splunk
9 5 (2.45%) Cognos
9 5 (2.45%) Ensighten
9 5 (2.45%) Informatica
9 5 (2.45%) Optimizely
10 4 (1.96%) Apple
10 4 (1.96%) Tealium
11 3 (1.47%) Omniture
11 3 (1.47%) PagerDuty
11 3 (1.47%) Salesforce.com
12 2 (0.98%) SAP