The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK / England
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 455 519 513
Rank change year-on-year +64 -6  
Contract jobs citing Google Analytics 122 107 93
As % of all contract IT jobs advertised in England 0.29% 0.22% 0.19%
As % of the Cloud Services category 2.25% 2.62% 3.66%
Number of daily rates quoted 86 65 58
Median daily rate £350 £350 £350
90% offered a daily rate of more than £205 £223 £250
10% offered a daily rate of more than £500 £450 £500
UK excluding London median daily rate £325 £320 £325
% change year-on-year +1.56% -1.53%  
Number of hourly rates quoted 2 2 0
Median hourly rate £71.25 £20.96 -
Median hourly rate % change year-on-year +239.97% -  
UK excluding London median hourly rate - - -

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for cloud computing skills.

Contract Cloud Computing Skills
England
Contract job vacancies with a requirement for cloud computing skills 5431 4077 2538
As % of all contract IT job vacancies advertised in England 13.01% 8.21% 5.23%
Number of daily rates quoted 3803 2855 1644
Median daily rate £475 £450 £425
Median daily rate % change year-on-year +5.55% +5.88%  
90% offered a daily rate of more than £320 £325 £300
10% offered a daily rate of more than £600 £600 £580
UK excluding London median daily rate £435 £425 £400
% change year-on-year +2.35% +6.25%  
Number of hourly rates quoted 67 74 91
Median hourly rate £19.00 £22.50 £22.50
Median hourly rate % change year-on-year -15.55% -  
90% offered a hourly rate of more than £11.00 £13.80 £13.10
10% offered a hourly rate of more than £53.20 £47.50 £36.20
UK excluding London median hourly rate £15.00 £19.50 £22.50
% change year-on-year -23.05% -13.35%  

Google Analytics
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in England

Google Analytics
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in England.

Contractor daily rate trend for Google Analytics in England

Google Analytics
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Google Analytics in England over the 3 months to 29 March 2017.

Contractor daily rate histogram for Google Analytics in England

Google Analytics
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in England.

Contractor hourly rate trend for Google Analytics in England

Google Analytics
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Google Analytics in England over the 3 months to 29 March 2017.

Contractor hourly rate histogram for Google Analytics in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +10 61 £365 +4.28% 48
South East +32 30 £350 -6.66% 10
Yorkshire +25 9 £300 -20.00% 6
West Midlands - 8 £313 - 3
East of England +1 5 £265 -33.75% 10
North West +32 3 - - 18
South West -5 3 £528 +163.75% 2
East Midlands -5 2 £325 -13.33% 3
Google Analytics
UK

For the 6 months to 29 March 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Google Analytics.

1 257 (100.00%) Analytics
2 242 (94.16%) Google
3 96 (37.35%) Marketing
4 83 (32.30%) HTML
5 75 (29.18%) JavaScript
6 74 (28.79%) CSS
7 67 (26.07%) Agile Software Development
8 63 (24.51%) SQL
9 56 (21.79%) User Experience
10 54 (21.01%) Adobe
11 53 (20.62%) Analytical Skills
12 52 (20.23%) SEO
13 49 (19.07%) Tableau
14 48 (18.68%) jQuery
15 47 (18.29%) Adobe Analytics
16 46 (17.90%) Web Analytics
17 37 (14.40%) HTML5
18 36 (14.01%) Social Media
19 34 (13.23%) CMS
19 34 (13.23%) E-Commerce
19 34 (13.23%) A/B Testing
20 33 (12.84%) Git (software)
21 32 (12.45%) Digital Marketing
22 30 (11.67%) Python
23 28 (10.89%) Windows
23 28 (10.89%) CRM
24 27 (10.51%) Java
24 27 (10.51%) Node.js
24 27 (10.51%) AngularJS
25 26 (10.12%) Continuous Integration

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (13.23%) CMS
2 16 (6.23%) SAS
3 15 (5.84%) nginx
3 15 (5.84%) Tomcat
4 13 (5.06%) WordPress
5 9 (3.50%) Drupal
6 7 (2.72%) Apache
7 6 (2.33%) Umbraco
7 6 (2.33%) WebLogic
8 5 (1.95%) Elasticsearch
8 5 (1.95%) SharePoint
9 4 (1.56%) Adobe Experience Manager
9 4 (1.56%) JBoss
9 4 (1.56%) WebSphere
10 2 (0.78%) ColdFusion
10 2 (0.78%) Oracle SOA Suite
10 2 (0.78%) WebSphere Application Server
11 1 (0.39%) Apache Spark
11 1 (0.39%) Magnolia
11 1 (0.39%) Sitecore CMS
Applications
1 22 (8.56%) Photoshop
2 17 (6.61%) MS Excel
3 10 (3.89%) Adobe Creative Suite
4 9 (3.50%) MS Office
5 8 (3.11%) MS PowerPoint
6 5 (1.95%) Adobe Illustrator
6 5 (1.95%) OmniGraffle
7 4 (1.56%) InfoPath
7 4 (1.56%) Spreadsheet
7 4 (1.56%) SPSS
8 1 (0.39%) Chatbot
8 1 (0.39%) Fireworks
8 1 (0.39%) Pixate
8 1 (0.39%) Stata
Business Applications
1 6 (2.33%) Sprinklr
1 6 (2.33%) WebTrends
2 4 (1.56%) Eloqua
3 3 (1.17%) FastStats
3 3 (1.17%) FastStats PeopleStage
4 1 (0.39%) Dynamics CRM
4 1 (0.39%) Magento
4 1 (0.39%) Radian6
4 1 (0.39%) SAP Oil and Gas
4 1 (0.39%) Workfront
Cloud Services
1 47 (18.29%) Adobe Analytics
2 22 (8.56%) GitHub
3 17 (6.61%) Amazon AWS
4 14 (5.45%) AdWords
4 14 (5.45%) Google Tag Manager
5 13 (5.06%) Google Cloud Platform
6 10 (3.89%) SmartFocus
7 5 (1.95%) MailChimp
8 4 (1.56%) Heroku
9 3 (1.17%) Amazon Kinesis
9 3 (1.17%) Amazon SQS
9 3 (1.17%) Responsys
10 2 (0.78%) Google Checkout
10 2 (0.78%) Microsoft Azure
11 1 (0.39%) AdSense
11 1 (0.39%) Firebase
11 1 (0.39%) Flurry Analytics
11 1 (0.39%) Socialbakers
11 1 (0.39%) Yammer
Communications & Networking
1 16 (6.23%) HTTP
2 15 (5.84%) SSL
2 15 (5.84%) TCP/IP
3 14 (5.45%) Internet
4 8 (3.11%) Intranet
4 8 (3.11%) SMS
5 5 (1.95%) Extranet
6 2 (0.78%) Broadband
Database & Business Intelligence
1 25 (9.73%) MySQL
2 20 (7.78%) SQL Server
3 18 (7.00%) NoSQL
4 17 (6.61%) MongoDB
5 14 (5.45%) Big Data
6 13 (5.06%) BigQuery
7 11 (4.28%) SQL Server Integration Services
8 8 (3.11%) Data Warehouse
9 6 (2.33%) Amazon Redshift
9 6 (2.33%) SQL Server Reporting Services
10 5 (1.95%) QlikView
11 4 (1.56%) PostgreSQL
11 4 (1.56%) Relational Database
12 3 (1.17%) Data Mining
12 3 (1.17%) Mixpanel
12 3 (1.17%) SQL Server Analysis Services
13 2 (0.78%) BusinessObjects
13 2 (0.78%) Hadoop
13 2 (0.78%) OLAP
13 2 (0.78%) Star Schema
Development Applications
1 33 (12.84%) Git (software)
2 23 (8.95%) Jenkins
3 20 (7.78%) Axure RP
3 20 (7.78%) Cucumber
4 19 (7.39%) Ant
5 17 (6.61%) gulp
5 17 (6.61%) Selenium
6 16 (6.23%) Grunt
7 15 (5.84%) Gatling
7 15 (5.84%) IntelliJ
7 15 (5.84%) Karma Test Runner
7 15 (5.84%) Sublime Text
8 6 (2.33%) Eclipse
8 6 (2.33%) Subversion
9 5 (1.95%) Bitbucket
9 5 (1.95%) JMeter
9 5 (1.95%) Visual Studio
10 4 (1.56%) Gradle
10 4 (1.56%) JUnit
10 4 (1.56%) Vagrant
General
1 96 (37.35%) Marketing
2 12 (4.67%) Finance
2 12 (4.67%) Retail
3 11 (4.28%) Advertising
3 11 (4.28%) Publishing
4 7 (2.72%) Games
4 7 (2.72%) Legal
5 6 (2.33%) Banking
6 5 (1.95%) Telecoms
7 2 (0.78%) German Language
8 1 (0.39%) Automotive
8 1 (0.39%) Electronics
8 1 (0.39%) Manufacturing
Job Titles
1 73 (28.40%) Developer
2 66 (25.68%) Analyst
3 25 (9.73%) Web Analyst
4 23 (8.95%) Digital Analyst
5 21 (8.17%) Consultant
6 20 (7.78%) Designer
7 18 (7.00%) UX Designer
8 15 (5.84%) Scala Developer
9 13 (5.06%) PHP Developer
9 13 (5.06%) Web Developer
10 12 (4.67%) Data Analyst
11 10 (3.89%) Digital Analytics Analyst
11 10 (3.89%) Google Analytics Analyst
11 10 (3.89%) Marketing Executive
11 10 (3.89%) Performance Analyst
11 10 (3.89%) SQL Developer
12 9 (3.50%) Analytics Manager
12 9 (3.50%) Digital Executive
12 9 (3.50%) JavaScript Developer
13 8 (3.11%) Web Manager
Libraries, Frameworks & Software Standards
1 83 (32.30%) HTML
2 74 (28.79%) CSS
3 48 (18.68%) jQuery
4 37 (14.40%) HTML5
5 27 (10.51%) AngularJS
5 27 (10.51%) Node.js
6 25 (9.73%) CSS3
7 16 (6.23%) XML
8 15 (5.84%) Gherkin
8 15 (5.84%) Servlets
9 14 (5.45%) .NET
10 13 (5.06%) Sass
11 11 (4.28%) Web Services
12 10 (3.89%) JSON
13 8 (3.11%) J2EE
13 8 (3.11%) REST
14 7 (2.72%) Ajax
14 7 (2.72%) ASP.NET
15 6 (2.33%) Ruby on Rails
15 6 (2.33%) Spring
Miscellaneous
1 56 (21.79%) User Experience
2 53 (20.62%) Analytical Skills
3 36 (14.01%) Social Media
4 12 (4.67%) Mobile App
5 9 (3.50%) Credit Risk
5 9 (3.50%) Digital Media
6 4 (1.56%) Blog
6 4 (1.56%) W3C
7 3 (1.17%) iPad
7 3 (1.17%) Virtual Team
7 3 (1.17%) Web 2.0
8 2 (0.78%) Computer Science
8 2 (0.78%) Data Structures
8 2 (0.78%) iPhone
8 2 (0.78%) Management Information System
8 2 (0.78%) Streaming Video
8 2 (0.78%) Taxonomies
9 1 (0.39%) Graphic Design
9 1 (0.39%) Online Banking
9 1 (0.39%) Wiki
Operating Systems
1 28 (10.89%) Windows
2 21 (8.17%) Linux
3 15 (5.84%) Ubuntu
4 6 (2.33%) Unix
5 3 (1.17%) Android
5 3 (1.17%) Apple iOS
6 2 (0.78%) Solaris
7 1 (0.39%) Mac OS
7 1 (0.39%) Windows Server
7 1 (0.39%) Windows Server 2008
Processes & Methodologies
1 257 (100.00%) Analytics
2 67 (26.07%) Agile Software Development
3 52 (20.23%) SEO
4 46 (17.90%) Web Analytics
5 34 (13.23%) A/B Testing
5 34 (13.23%) E-Commerce
6 32 (12.45%) Digital Marketing
7 28 (10.89%) CRM
8 26 (10.12%) Continuous Integration
8 26 (10.12%) Wireframes
9 25 (9.73%) Business Intelligence
9 25 (9.73%) Visualisation
10 24 (9.34%) Digital Analytics
11 21 (8.17%) DevOps
11 21 (8.17%) Open Source
12 19 (7.39%) Data Analysis
12 19 (7.39%) Web Development
13 18 (7.00%) Pay per click
14 17 (6.61%) Data Visualisation
14 17 (6.61%) Project Management
Programming Languages
1 75 (29.18%) JavaScript
2 63 (24.51%) SQL
3 30 (11.67%) Python
4 27 (10.51%) Java
5 25 (9.73%) C#
6 22 (8.56%) Ruby
7 20 (7.78%) PHP
8 16 (6.23%) Groovy
9 15 (5.84%) Haskell
9 15 (5.84%) Perl
9 15 (5.84%) Scala
10 12 (4.67%) R
11 11 (4.28%) T-SQL
12 5 (1.95%) C++
13 4 (1.56%) Bash Shell
13 4 (1.56%) Go
13 4 (1.56%) VB
14 3 (1.17%) ES6
14 3 (1.17%) TypeScript
15 2 (0.78%) ActionScript
Qualifications
1 22 (8.56%) Degree
2 4 (1.56%) PMI Certification
2 4 (1.56%) PMP
3 3 (1.17%) Security Cleared
4 1 (0.39%) SC Cleared
Quality Assurance & Compliance
1 11 (4.28%) QA
2 7 (2.72%) Actionable Recommendations
3 4 (1.56%) Data Quality
4 1 (0.39%) Disclosure Scotland
4 1 (0.39%) ISO 9001
4 1 (0.39%) ISO/IEC 27001
4 1 (0.39%) PCI DSS
4 1 (0.39%) SLA
System Software
1 20 (7.78%) Docker
Systems Management
1 21 (8.17%) Kibana
2 15 (5.84%) Grafana
3 9 (3.50%) Ansible
3 9 (3.50%) Puppet
4 7 (2.72%) Terraform
5 5 (1.95%) logstash
5 5 (1.95%) Opscode Chef
Vendors
1 242 (94.16%) Google
2 54 (21.01%) Adobe
3 49 (19.07%) Tableau
4 20 (7.78%) Omniture
5 14 (5.45%) ClickTale
5 14 (5.45%) Microsoft
6 7 (2.72%) DoubleClick
6 7 (2.72%) Salesforce Marketing Cloud
7 6 (2.33%) Salesforce.com
7 6 (2.33%) Splunk
8 5 (1.95%) Brandwatch
8 5 (1.95%) Coremetrics
8 5 (1.95%) Optimizely
8 5 (1.95%) Oracle
9 4 (1.56%) MicroStrategy
9 4 (1.56%) Nintex
9 4 (1.56%) Twitter
9 4 (1.56%) webMethods
10 3 (1.17%) comScore
10 3 (1.17%) hybris
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