The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 25 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK / England
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 434 517 462
Rank change year-on-year +83 -55  
Contract jobs citing Google Analytics 146 110 148
As % of all contract IT jobs advertised in England 0.34% 0.23% 0.29%
As % of the Cloud Services category 2.47% 2.23% 4.56%
Number of daily rates quoted 100 87 81
Median daily rate £375 £340 £350
Median daily rate % change year-on-year +10.29% -2.85%  
90% offered a daily rate of more than £198 £175 £193
10% offered a daily rate of more than £553 £500 £500
UK excluding London median daily rate £400 £300 £350
% change year-on-year +33.33% -14.28%  
Number of hourly rates quoted 7 4 4
Median hourly rate £51.00 £19.61 £16.03
Median hourly rate % change year-on-year +160.07% +22.31%  
90% offered a hourly rate of more than £41.60 £18.13 £11.69
10% offered a hourly rate of more than £101.50 £19.61 £16.43
UK excluding London median hourly rate £50.50 £19.61 £10.00
% change year-on-year +157.52% +96.10%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for cloud computing skills.

Contract Cloud Computing Skills
England
Contract job vacancies with a requirement for cloud computing skills 5919 4932 3243
As % of all contract IT job vacancies advertised in England 13.93% 10.12% 6.36%
Number of daily rates quoted 4030 3505 2131
Median daily rate £475 £470 £413
Median daily rate % change year-on-year +1.06% +13.93%  
90% offered a daily rate of more than £305 £320 £275
10% offered a daily rate of more than £600 £612 £563
UK excluding London median daily rate £450 £450 £393
% change year-on-year - +14.64%  
Number of hourly rates quoted 98 64 66
Median hourly rate £29.00 £19.00 £35.00
Median hourly rate % change year-on-year +52.63% -45.71%  
90% offered a hourly rate of more than £12.50 £12.50 £12.64
10% offered a hourly rate of more than £65.00 £43.50 £40.00
UK excluding London median hourly rate £29.00 £16.50 £27.50
% change year-on-year +75.75% -40.00%  

Google Analytics
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in England

Google Analytics
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in England.

Contractor daily rate trend for Google Analytics in England

Google Analytics
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Google Analytics in England over the 3 months to 25 June 2017.

Contractor daily rate histogram for Google Analytics in England

Google Analytics
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in England.

Contractor hourly rate trend for Google Analytics in England

Google Analytics
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Google Analytics in England over the 3 months to 25 June 2017.

Contractor hourly rate histogram for Google Analytics in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the England region over the 3 months to 25 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +42 100 £375 +10.29% 46
South East +40 13 £488 +105.57% 13
West Midlands +32 10 £400 - 4
East Midlands - 8 £225 - 8
North West +19 5 £725 +45.00% 7
East of England -7 5 £284 -5.37% 1
Yorkshire +17 3 £306 -18.33% 5
South West -2 2 £163 -45.83% 3
Google Analytics
UK

For the 6 months to 25 June 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the England region with a requirement for Google Analytics.

1 265 (100.00%) Analytics
2 250 (94.34%) Google
3 93 (35.09%) Marketing
4 77 (29.06%) HTML
5 73 (27.55%) JavaScript
6 71 (26.79%) Agile Software Development
7 66 (24.91%) E-Commerce
8 62 (23.40%) CSS
9 61 (23.02%) SQL
10 56 (21.13%) User Experience
11 55 (20.75%) Adobe
12 54 (20.38%) Analytical Skills
13 48 (18.11%) Web Analytics
14 46 (17.36%) Tableau
15 41 (15.47%) SEO
16 40 (15.09%) Python
16 40 (15.09%) CMS
17 37 (13.96%) Business Intelligence
17 37 (13.96%) jQuery
18 35 (13.21%) HTML5
19 33 (12.45%) Digital Marketing
19 33 (12.45%) A/B Testing
20 32 (12.08%) Java
21 31 (11.70%) Adobe Analytics
22 30 (11.32%) AngularJS
23 29 (10.94%) Node.js
23 29 (10.94%) Git (software)
24 27 (10.19%) Social Media
24 27 (10.19%) Visualisation
24 27 (10.19%) Microsoft Excel

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 40 (15.09%) CMS
2 18 (6.79%) nginx
2 18 (6.79%) Tomcat
3 14 (5.28%) SAS
3 14 (5.28%) WordPress
4 13 (4.91%) Drupal
5 10 (3.77%) WebLogic
6 9 (3.40%) Apache
7 8 (3.02%) JBoss
8 7 (2.64%) Adobe Experience Manager
8 7 (2.64%) Umbraco
9 5 (1.89%) WebSphere
10 2 (0.75%) ColdFusion
10 2 (0.75%) Elasticsearch
10 2 (0.75%) Oracle SOA Suite
10 2 (0.75%) WebSphere Application Server
11 1 (0.38%) Apache Spark
11 1 (0.38%) Confluence
11 1 (0.38%) EPiServer
11 1 (0.38%) Sitecore CMS
Applications
1 27 (10.19%) Microsoft Excel
2 18 (6.79%) Photoshop
3 12 (4.53%) Adobe Creative Suite
4 7 (2.64%) Spreadsheet
5 6 (2.26%) Adobe Illustrator
5 6 (2.26%) OmniGraffle
6 5 (1.89%) Microsoft PowerPoint
7 3 (1.13%) SPSS
8 2 (0.75%) Microsoft Office
9 1 (0.38%) Adobe After Effects
9 1 (0.38%) Adobe Premiere
9 1 (0.38%) Chatbot
9 1 (0.38%) Fireworks
9 1 (0.38%) InDesign
9 1 (0.38%) Stata
Business Applications
1 4 (1.51%) WebTrends
2 3 (1.13%) Eloqua
2 3 (1.13%) FastStats
2 3 (1.13%) FastStats PeopleStage
2 3 (1.13%) SAP Oil and Gas
3 2 (0.75%) Data Workbench
3 2 (0.75%) SessionCam
4 1 (0.38%) Dynamics CRM
4 1 (0.38%) Magento
4 1 (0.38%) Social Studio
4 1 (0.38%) Workfront
Cloud Services
1 31 (11.70%) Adobe Analytics
2 22 (8.30%) GitHub
3 17 (6.42%) AdWords
3 17 (6.42%) Google Tag Manager
4 16 (6.04%) Google Cloud Platform
5 14 (5.28%) Amazon AWS
6 7 (2.64%) SmartFocus
7 4 (1.51%) MailChimp
8 3 (1.13%) Amazon Kinesis
8 3 (1.13%) Amazon SQS
8 3 (1.13%) BrowserStack
8 3 (1.13%) Firebase
8 3 (1.13%) Heroku
8 3 (1.13%) Microsoft Azure
8 3 (1.13%) Responsys
9 2 (0.75%) Basecamp
9 2 (0.75%) Google Checkout
10 1 (0.38%) Amazon EC2
10 1 (0.38%) Dropbox
10 1 (0.38%) Trello
Communications & Networking
1 20 (7.55%) HTTP
2 18 (6.79%) SSL
2 18 (6.79%) TCP/IP
3 9 (3.40%) Internet
4 5 (1.89%) SMS
5 2 (0.75%) Broadband
6 1 (0.38%) Extranet
6 1 (0.38%) Intranet
6 1 (0.38%) Skype
Database & Business Intelligence
1 21 (7.92%) NoSQL
2 20 (7.55%) MongoDB
2 20 (7.55%) MySQL
3 16 (6.04%) BigQuery
4 14 (5.28%) Big Data
4 14 (5.28%) Data Warehouse
5 10 (3.77%) Looker
5 10 (3.77%) SQL Server
6 6 (2.26%) Amazon Redshift
7 5 (1.89%) Mixpanel
7 5 (1.89%) SQL Server Reporting Services
8 4 (1.51%) Data Mining
8 4 (1.51%) Power BI
8 4 (1.51%) SQL Server Analysis Services
8 4 (1.51%) SQL Server Integration Services
9 3 (1.13%) BusinessObjects
9 3 (1.13%) PostgreSQL
9 3 (1.13%) Relational Database
10 2 (0.75%) Endeca
10 2 (0.75%) Essbase
Development Applications
1 29 (10.94%) Git (software)
2 24 (9.06%) Jenkins
3 23 (8.68%) Ant
4 20 (7.55%) Cucumber
4 20 (7.55%) Selenium
5 18 (6.79%) Gatling
5 18 (6.79%) Grunt
5 18 (6.79%) gulp
5 18 (6.79%) IntelliJ
5 18 (6.79%) Karma Test Runner
5 18 (6.79%) Sublime Text
6 16 (6.04%) Axure RP
7 11 (4.15%) Talend Open Studio
8 10 (3.77%) Eclipse
9 8 (3.02%) JUnit
10 6 (2.26%) JIRA
10 6 (2.26%) Subversion
11 4 (1.51%) Maven
12 3 (1.13%) Dreamweaver
12 3 (1.13%) Vagrant
General
1 93 (35.09%) Marketing
2 22 (8.30%) Finance
3 20 (7.55%) Retail
4 13 (4.91%) Advertising
5 10 (3.77%) Publishing
5 10 (3.77%) Telecoms
6 9 (3.40%) Games
6 9 (3.40%) Legal
7 5 (1.89%) Automotive
7 5 (1.89%) Banking
8 4 (1.51%) Spanish Language
9 3 (1.13%) Electronics
9 3 (1.13%) Manufacturing
10 2 (0.75%) German Language
11 1 (0.38%) Pharmaceutical
Job Titles
1 87 (32.83%) Analyst
2 60 (22.64%) Developer
3 36 (13.58%) Web Analyst
4 19 (7.17%) Consultant
5 18 (6.79%) Digital Analyst
5 18 (6.79%) Scala Developer
6 16 (6.04%) Designer
6 16 (6.04%) Google Analytics Analyst
7 15 (5.66%) Web Manager
8 14 (5.28%) Architect
8 14 (5.28%) UX Designer
9 13 (4.91%) Data Analyst
9 13 (4.91%) Insight Analyst
10 12 (4.53%) Web Analytics Analyst
11 11 (4.15%) Analytics Manager
11 11 (4.15%) Google Analytics Web Analyst
11 11 (4.15%) PHP Developer
11 11 (4.15%) Senior Developer
12 10 (3.77%) Analytics Consultant
12 10 (3.77%) Web Developer
Libraries, Frameworks & Software Standards
1 77 (29.06%) HTML
2 62 (23.40%) CSS
3 37 (13.96%) jQuery
4 35 (13.21%) HTML5
5 30 (11.32%) AngularJS
6 29 (10.94%) Node.js
7 18 (6.79%) Gherkin
7 18 (6.79%) Servlets
8 15 (5.66%) CSS3
8 15 (5.66%) XML
9 14 (5.28%) J2EE
10 12 (4.53%) JSON
11 11 (4.15%) REST
11 11 (4.15%) Web Services
12 10 (3.77%) EJB
12 10 (3.77%) Hibernate
12 10 (3.77%) Spring
13 8 (3.02%) J2SE
13 8 (3.02%) SOAP
13 8 (3.02%) XHTML
Miscellaneous
1 56 (21.13%) User Experience
2 54 (20.38%) Analytical Skills
3 27 (10.19%) Social Media
4 13 (4.91%) Mobile App
5 12 (4.53%) Digital Media
6 6 (2.26%) Virtual Team
7 5 (1.89%) Blog
7 5 (1.89%) Web 2.0
8 4 (1.51%) Greenfield Project
8 4 (1.51%) W3C
9 3 (1.13%) Computer Science
9 3 (1.13%) Data Structures
9 3 (1.13%) iPad
10 2 (0.75%) iPhone
10 2 (0.75%) Management Information System
10 2 (0.75%) Streaming Video
10 2 (0.75%) Taxonomies
10 2 (0.75%) Video on Demand
11 1 (0.38%) EPoS
11 1 (0.38%) Graphic Design
Operating Systems
1 24 (9.06%) Windows
2 23 (8.68%) Linux
3 18 (6.79%) Ubuntu
4 11 (4.15%) Unix
5 3 (1.13%) Android
5 3 (1.13%) Apple iOS
5 3 (1.13%) Solaris
Processes & Methodologies
1 265 (100.00%) Analytics
2 71 (26.79%) Agile Software Development
3 66 (24.91%) E-Commerce
4 48 (18.11%) Web Analytics
5 41 (15.47%) SEO
6 37 (13.96%) Business Intelligence
7 33 (12.45%) A/B Testing
7 33 (12.45%) Digital Marketing
8 27 (10.19%) Content Management
8 27 (10.19%) Visualisation
9 24 (9.06%) Continuous Integration
9 24 (9.06%) CRM
10 23 (8.68%) Wireframes
11 22 (8.30%) Data Analysis
11 22 (8.30%) Digital Analytics
11 22 (8.30%) Test Automation
12 21 (7.92%) Data Visualisation
12 21 (7.92%) Open Source
13 19 (7.17%) Actionable Insight
14 18 (6.79%) DevOps
Programming Languages
1 73 (27.55%) JavaScript
2 61 (23.02%) SQL
3 40 (15.09%) Python
4 32 (12.08%) Java
5 24 (9.06%) Ruby
6 22 (8.30%) C#
7 21 (7.92%) PHP
8 20 (7.55%) Perl
9 18 (6.79%) Groovy
9 18 (6.79%) Haskell
9 18 (6.79%) Scala
10 13 (4.91%) R
11 6 (2.26%) ES6
12 4 (1.51%) C++
13 3 (1.13%) Bash Shell
13 3 (1.13%) Go
13 3 (1.13%) T-SQL
14 2 (0.75%) ActionScript
14 2 (0.75%) PHP 5
14 2 (0.75%) VBA
Qualifications
1 15 (5.66%) Degree
2 2 (0.75%) Analytics IQ
2 2 (0.75%) Numerate Degree
2 2 (0.75%) Security Cleared
3 1 (0.38%) BPSS Clearance
3 1 (0.38%) DBS Check
3 1 (0.38%) PMI Certification
3 1 (0.38%) PMP
3 1 (0.38%) PRINCE2 Certification
Quality Assurance & Compliance
1 8 (3.02%) QA
2 5 (1.89%) Actionable Recommendations
3 4 (1.51%) Data Quality
4 1 (0.38%) ISO 9001
4 1 (0.38%) ISO/IEC 27001
4 1 (0.38%) PCI DSS
4 1 (0.38%) PMO
System Software
1 17 (6.42%) Docker
Systems Management
1 20 (7.55%) Kibana
2 18 (6.79%) Grafana
3 12 (4.53%) Puppet
4 6 (2.26%) Terraform
5 5 (1.89%) Ansible
6 2 (0.75%) logstash
6 2 (0.75%) Opscode Chef
Vendors
1 250 (94.34%) Google
2 55 (20.75%) Adobe
3 46 (17.36%) Tableau
4 20 (7.55%) Omniture
5 15 (5.66%) Microsoft
6 12 (4.53%) Coremetrics
7 11 (4.15%) Talend
8 10 (3.77%) ClickTale
9 9 (3.40%) SnapLogic
10 8 (3.02%) webMethods
11 5 (1.89%) Tealium
12 4 (1.51%) Cognos
12 4 (1.51%) IBM
12 4 (1.51%) Oracle
12 4 (1.51%) Salesforce Marketing Cloud
12 4 (1.51%) Salesforce.com
12 4 (1.51%) SAP
13 3 (1.13%) comScore
13 3 (1.13%) DoubleClick
13 3 (1.13%) FatWire
London
Austin Fraser
Posted: 2 days ago
London
Creation Recruitment
Rate: £300 per day
Posted: 4 days ago
City, London
Square One Resources
Rate: From £300 to £350 per day
Posted: 5 days ago
Birmingham, West Midlands (County)
Stott & May
Posted: 6 days ago
Bracknell, Berkshire
Salt
Posted: 6 days ago
City, London
Scott-Merrick LLP
Rate: market rates
Posted: 6 days ago
London
Green Park Interim & Executive Ltd
Rate: Up to £450 per day
Posted: 6 days ago
High Wycombe, Buckinghamshire
Elevate Direct
Rate: From £25 to £33 per hour
Posted: 5 days ago