Period
to 21 September 2019

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 21 September 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK > England
6 months to
21 Sep 2019
Same period 2018 Same period 2017
Rank 487 530 559
Rank change year-on-year +43 +29 +79
Contract jobs citing Google Analytics 328 371 298
As % of all contract IT jobs advertised in England 0.41% 0.40% 0.33%
As % of the Cloud Services category 1.39% 1.72% 2.07%
Number of daily rates quoted 230 241 207
England median daily rate £413 £425 £400
Median daily rate % change year-on-year -2.94% +6.25% +14.29%
10th Percentile £249 £213 £198
90th Percentile £550 £550 £588
UK median daily rate £405 £425 £400
% change year-on-year -4.71% +6.25% +14.29%
Number of hourly rates quoted 10 6 11
England median hourly rate £27.50 £13.50 £50.00
Median hourly rate % change year-on-year +103.67% -73.00% +154.97%
10th Percentile £15.65 £11.58 £27.00
90th Percentile £34.00 £94.91 £53.75
UK median hourly rate £27.50 £13.54 £39.75
% change year-on-year +103.18% -65.95% +102.70%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Contract vacancies with a requirement for cloud computing skills 23,567 21,627 14,403
As % of all contract IT jobs advertised in England 29.29% 23.04% 15.86%
Number of daily rates quoted 16,163 15,022 9,958
England median daily rate £500 £475 £463
Median daily rate % change year-on-year +5.26% +2.70% +2.78%
10th Percentile £300 £306 £275
90th Percentile £663 £650 £625
UK median daily rate £500 £475 £458
% change year-on-year +5.26% +3.83% +1.67%
Number of hourly rates quoted 368 322 200
England median hourly rate £22.93 £19.00 £20.96
Median hourly rate % change year-on-year +20.68% -9.33% +10.29%
10th Percentile £13.50 £11.25 £11.00
90th Percentile £82.50 £63.89 £63.75
UK median hourly rate £22.00 £18.13 £20.00
% change year-on-year +21.38% -9.38% +6.54%

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in England.

Contractor daily rate trend for Google Analytics in England

Google Analytics
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Google Analytics in England over the 6 months to 21 September 2019.

Contractor daily rate histogram for Google Analytics in England

Google Analytics
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in England.

Contractor hourly rate trend for Google Analytics in England

Google Analytics
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Google Analytics in England over the 6 months to 21 September 2019.

Contractor hourly rate histogram for Google Analytics in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the England region over the 6 months to 21 September 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +26 172 £450 +5.88% 49
South East +16 77 £415 -12.63% 28
North of England +54 50 £400 +28.00% 20
North West +24 20 £385 +28.33% 8
North East +40 19 £453 +64.55% 3
Midlands +17 18 £425 -0.58% 10
West Midlands +10 12 £400 -6.43% 5
Yorkshire +25 11 £400 -11.11% 9
South West -2 8 £456 +7.35% 3
East Midlands +21 5 £500 - 5
East of England +13 2 £488 +212.00% 10
Google Analytics
UK

For the 6 months to 21 September 2019, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Google Analytics.

1 325 (99.09%) Analytics
2 324 (98.78%) Google
3 104 (31.71%) Agile Software Development
4 97 (29.57%) JavaScript
5 86 (26.22%) Marketing
6 82 (25.00%) HTML
7 68 (20.73%) Adobe
7 68 (20.73%) CSS
8 67 (20.43%) User Experience
9 63 (19.21%) SQL
10 61 (18.60%) CMS
11 59 (17.99%) E-Commerce
12 57 (17.38%) Analytical Skills
13 52 (15.85%) SEO
14 51 (15.55%) Problem-Solving
15 50 (15.24%) jQuery
16 47 (14.33%) Web Analytics
17 46 (14.02%) HTML5
18 42 (12.80%) Web Development
19 41 (12.50%) Python
20 39 (11.89%) Stakeholder Management
21 38 (11.59%) Retail
22 37 (11.28%) CSS3
22 37 (11.28%) Digital Analytics
23 35 (10.67%) Azure
23 35 (10.67%) JIRA
23 35 (10.67%) Finance
23 35 (10.67%) Business Intelligence
24 34 (10.37%) QA
25 33 (10.06%) Node.js

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 61 (18.60%) CMS
2 18 (5.49%) Confluence
2 18 (5.49%) WordPress
3 14 (4.27%) Apache
4 12 (3.66%) Drupal
4 12 (3.66%) Tomcat
5 10 (3.05%) JBoss
5 10 (3.05%) nginx
6 9 (2.74%) Adobe Experience Manager
6 9 (2.74%) Apache Spark
7 8 (2.44%) WebLogic
8 6 (1.83%) Apache Airflow
8 6 (1.83%) Umbraco
9 4 (1.22%) IIS
10 3 (0.91%) BizTalk Server
10 3 (0.91%) EPiServer
11 2 (0.61%) Apache Solr
11 2 (0.61%) Moodle
11 2 (0.61%) SilverStripe
11 2 (0.61%) Sitecore CMS
Applications
1 25 (7.62%) Photoshop
2 18 (5.49%) Microsoft Excel
3 9 (2.74%) Microsoft PowerPoint
4 8 (2.44%) Adobe Illustrator
5 7 (2.13%) Sketch
6 4 (1.22%) Microsoft Project
7 3 (0.91%) InVision
7 3 (0.91%) MS Visio
8 2 (0.61%) Marvel
9 1 (0.30%) Adobe XD
9 1 (0.30%) Chatbot
9 1 (0.30%) Microsoft Office
9 1 (0.30%) UserZoom
Business Applications
1 8 (2.44%) SessionCam
2 5 (1.52%) Dynamics CRM
2 5 (1.52%) Eloqua
2 5 (1.52%) WebTrends
3 3 (0.91%) Adobe Campaign
4 1 (0.30%) FastStats
4 1 (0.30%) Magento
4 1 (0.30%) SAP Hybris
4 1 (0.30%) Unica
Cloud Services
1 35 (10.67%) Azure
2 33 (10.06%) Adobe Analytics
3 31 (9.45%) Google Tag Manager
4 21 (6.40%) AWS
5 20 (6.10%) GitHub
6 19 (5.79%) Power Platform
7 17 (5.18%) GCP
8 12 (3.66%) Azure Active Directory
9 8 (2.44%) SaaS
10 7 (2.13%) AdWords
10 7 (2.13%) G Suite
10 7 (2.13%) Salesforce Service Cloud
11 6 (1.83%) Firebase
12 4 (1.22%) Office 365
12 4 (1.22%) Trello
12 4 (1.22%) Veeva
13 3 (0.91%) Amazon EMR
13 3 (0.91%) Amazon S3
13 3 (0.91%) npm
13 3 (0.91%) Slack
Communications & Networking
1 19 (5.79%) HTTP
1 19 (5.79%) SSL
1 19 (5.79%) TCP/IP
2 7 (2.13%) Internet
3 3 (0.91%) Cisco ASA
3 3 (0.91%) Firewall
3 3 (0.91%) VoIP
4 2 (0.61%) Intranet
5 1 (0.30%) Cisco Nexus
5 1 (0.30%) iSCSI
5 1 (0.30%) SAN
Database & Business Intelligence
1 19 (5.79%) BigQuery
1 19 (5.79%) Power BI
2 15 (4.57%) MongoDB
3 14 (4.27%) NoSQL
4 13 (3.96%) MySQL
5 12 (3.66%) Big Data
6 11 (3.35%) Data Warehouse
7 9 (2.74%) Relational Database
8 7 (2.13%) Mixpanel
8 7 (2.13%) RDBMS
9 6 (1.83%) QlikView
9 6 (1.83%) SQL Server
10 5 (1.52%) Amazon Redshift
10 5 (1.52%) Apache Hive
10 5 (1.52%) Hadoop
10 5 (1.52%) PostgreSQL
11 4 (1.22%) Apache Zeppelin
11 4 (1.22%) Data Mining
11 4 (1.22%) Qlik Sense
11 4 (1.22%) Snowflake Schema
Development Applications
1 35 (10.67%) JIRA
2 28 (8.54%) Jenkins
3 26 (7.93%) Git (software)
4 24 (7.32%) JUnit
5 20 (6.10%) Cucumber
5 20 (6.10%) Selenium
6 19 (5.79%) Gatling
7 14 (4.27%) Grunt
7 14 (4.27%) gulp
8 11 (3.35%) git-flow
9 10 (3.05%) Ant
9 10 (3.05%) IntelliJ
9 10 (3.05%) Sublime Text
10 9 (2.74%) Axure RP
10 9 (2.74%) Karma Test Runner
11 8 (2.44%) Eclipse
12 7 (2.13%) JMeter
13 6 (1.83%) SoapUI
14 4 (1.22%) TeamCity
14 4 (1.22%) Visual Studio
General
1 86 (26.22%) Marketing
2 38 (11.59%) Retail
3 35 (10.67%) Finance
4 15 (4.57%) Publishing
5 13 (3.96%) Public Sector
6 10 (3.05%) Advertising
7 9 (2.74%) Banking
8 8 (2.44%) Pharmaceutical
9 5 (1.52%) Telecoms
10 2 (0.61%) Automotive
10 2 (0.61%) Brand Awareness
10 2 (0.61%) Electronics
10 2 (0.61%) Financial Institution
10 2 (0.61%) Games
10 2 (0.61%) Investment Banking
10 2 (0.61%) Local Government
10 2 (0.61%) Manufacturing
11 1 (0.30%) French Language
11 1 (0.30%) German Language
11 1 (0.30%) Portuguese Language
Job Titles
1 89 (27.13%) Analyst
2 73 (22.26%) Developer
3 29 (8.84%) Consultant
4 24 (7.32%) Data Analyst
5 22 (6.71%) Business Analyst
6 20 (6.10%) Digital Analyst
6 20 (6.10%) Google Analytics Analyst
7 19 (5.79%) Data Engineer
8 17 (5.18%) Front End Developer (Client-Side Developer)
9 16 (4.88%) Analytics Manager
10 15 (4.57%) Full Stack Developer
11 14 (4.27%) Web Analyst
12 13 (3.96%) Designer
12 13 (3.96%) Technical Analyst
13 11 (3.35%) JavaScript Developer
14 10 (3.05%) Integration Analyst
14 10 (3.05%) Performance Analyst
14 10 (3.05%) PHP Developer
14 10 (3.05%) Technical Business Analyst
15 9 (2.74%) Business Integration Analyst
Libraries, Frameworks & Software Standards
1 82 (25.00%) HTML
2 68 (20.73%) CSS
3 50 (15.24%) jQuery
4 46 (14.02%) HTML5
5 37 (11.28%) CSS3
6 33 (10.06%) Node.js
7 32 (9.76%) AngularJS
8 28 (8.54%) Sass
9 25 (7.62%) JSON
9 25 (7.62%) XML
10 24 (7.32%) REST
11 21 (6.40%) Gherkin
12 20 (6.10%) Twitter Bootstrap
13 18 (5.49%) Play Framework
14 16 (4.88%) React
14 16 (4.88%) SOAP
15 15 (4.57%) Hibernate
16 13 (3.96%) LESS
17 11 (3.35%) hapi
18 10 (3.05%) Servlets
Miscellaneous
1 67 (20.43%) User Experience
2 57 (17.38%) Analytical Skills
3 24 (7.32%) Social Media
4 11 (3.35%) Mobile App
5 8 (2.44%) Algorithms
6 7 (2.13%) Greenfield Project
7 6 (1.83%) Analytical Mindset
8 5 (1.52%) Digital Media
8 5 (1.52%) Video on Demand
8 5 (1.52%) Virtual Team
9 4 (1.22%) iPad
9 4 (1.22%) Public Cloud
9 4 (1.22%) Self-Motivation
9 4 (1.22%) Taxonomies
10 3 (0.91%) Data Centre
10 3 (0.91%) Enterprise Software
10 3 (0.91%) Over-the-Top Content
11 2 (0.61%) Blog
11 2 (0.61%) Marketing Technology
11 2 (0.61%) Video Conferencing
Operating Systems
1 15 (4.57%) Linux
2 12 (3.66%) Unix
2 12 (3.66%) Windows
3 10 (3.05%) Ubuntu
4 8 (2.44%) Android
5 3 (0.91%) Apple iOS
6 2 (0.61%) Solaris
6 2 (0.61%) Windows Server
Processes & Methodologies
1 325 (99.09%) Analytics
2 104 (31.71%) Agile Software Development
3 59 (17.99%) E-Commerce
4 52 (15.85%) SEO
5 51 (15.55%) Problem-Solving
6 47 (14.33%) Web Analytics
7 42 (12.80%) Web Development
8 39 (11.89%) Stakeholder Management
9 37 (11.28%) Digital Analytics
10 35 (10.67%) Business Intelligence
11 32 (9.76%) Digital Marketing
12 30 (9.15%) Content Management
12 30 (9.15%) Open Source
13 29 (8.84%) Data Analysis
13 29 (8.84%) Project Management
14 25 (7.62%) Continuous Integration
14 25 (7.62%) Test Automation
15 24 (7.32%) DevOps
15 24 (7.32%) Scrum
15 24 (7.32%) Visualisation
Programming Languages
1 97 (29.57%) JavaScript
2 63 (19.21%) SQL
3 41 (12.50%) Python
4 27 (8.23%) Java
5 22 (6.71%) Scala
6 17 (5.18%) R
7 16 (4.88%) C#
7 16 (4.88%) PHP
8 13 (3.96%) Ruby
9 11 (3.35%) Perl
10 10 (3.05%) Groovy
11 9 (2.74%) Haskell
12 3 (0.91%) Apple Swift
12 3 (0.91%) Objective-C
13 2 (0.61%) C
13 2 (0.61%) ES6
14 1 (0.30%) MATLAB
14 1 (0.30%) TypeScript
Qualifications
1 31 (9.45%) Degree
2 5 (1.52%) BPSS Clearance
2 5 (1.52%) Computer Science Degree
2 5 (1.52%) Numerate Degree
2 5 (1.52%) Security Cleared
3 3 (0.91%) CCNA
3 3 (0.91%) CCNP
3 3 (0.91%) Cisco Certification
3 3 (0.91%) MCITP
3 3 (0.91%) MCSA
3 3 (0.91%) MCSE
3 3 (0.91%) Microsoft Certification
3 3 (0.91%) VCP6
3 3 (0.91%) VMware Certified Professional (VCP)
4 1 (0.30%) CTC Cleared
4 1 (0.30%) DBS Check
4 1 (0.30%) ISEB
4 1 (0.30%) ISTQB
4 1 (0.30%) Master's Degree
4 1 (0.30%) SC Cleared
Quality Assurance & Compliance
1 34 (10.37%) QA
2 9 (2.74%) WCAG
3 6 (1.83%) GDPR
4 5 (1.52%) Data Quality
5 1 (0.30%) Actionable Recommendations
5 1 (0.30%) Disclosure Scotland
System Software
1 19 (5.79%) Docker
2 13 (3.96%) Active Directory
3 3 (0.91%) Hyper-V
3 3 (0.91%) VMware Infrastructure
Systems Management
1 21 (6.40%) Kibana
2 20 (6.10%) Grafana
3 10 (3.05%) Puppet
4 5 (1.52%) Kubernetes
4 5 (1.52%) Matomo
5 3 (0.91%) Failover Clustering
5 3 (0.91%) NetBackup
5 3 (0.91%) PaperCut
5 3 (0.91%) SCCM
5 3 (0.91%) SCOM
5 3 (0.91%) SCVMM
5 3 (0.91%) SolarWinds Orion
6 2 (0.61%) Ambari
7 1 (0.30%) Ansible
7 1 (0.30%) Graphite
7 1 (0.30%) Opscode Chef
7 1 (0.30%) Systems Management Server (SMS)
Vendors
1 324 (98.78%) Google
2 68 (20.73%) Adobe
3 33 (10.06%) Microsoft
4 31 (9.45%) Tableau
5 22 (6.71%) Hotjar
6 19 (5.79%) Tealium
7 16 (4.88%) Salesforce.com
8 9 (2.74%) Apple
8 9 (2.74%) IBM
8 9 (2.74%) Salesforce Marketing Cloud
8 9 (2.74%) Yahoo!
9 8 (2.44%) HubSpot
9 8 (2.44%) webMethods
10 7 (2.13%) Twitter
11 6 (1.83%) Facebook
11 6 (1.83%) Informatica
12 5 (1.52%) SAP
12 5 (1.52%) Screaming Frog
12 5 (1.52%) Talend
13 4 (1.22%) Oracle