Period
to 7 December 2019

The following table provides summary statistics for contract job vacancies advertised in England with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 7 December 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK > England
6 months to
7 Dec 2019
Same period 2018 Same period 2017
Rank 523 567 542
Rank change year-on-year +44 -25 +33
Contract jobs citing Google Analytics 249 328 338
As % of all contract IT jobs advertised in England 0.34% 0.34% 0.36%
As % of the Cloud Services category 1.13% 1.37% 2.01%
Number of daily rates quoted 156 199 220
England median daily rate £400 £425 £400
Median daily rate % change year-on-year -5.88% +6.25% +12.28%
10th Percentile £231 £249 £199
90th Percentile £539 £563 £575
UK median daily rate £400 £425 £400
% change year-on-year -5.88% +6.25% +14.29%
Number of hourly rates quoted 6 5 10
England median hourly rate £22.25 £13.54 £31.00
Median hourly rate % change year-on-year +64.39% -56.34% +58.08%
10th Percentile £13.25 £11.52 £25.50
90th Percentile £33.25 £112.70 £40.00
UK median hourly rate £22.25 £18.27 £30.00
% change year-on-year +21.80% -39.11% +52.98%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in England with a requirement for cloud computing skills.

All Cloud Skills
England
Contract vacancies with a requirement for cloud computing skills 22,024 23,861 16,816
As % of all contract IT jobs advertised in England 30.07% 24.91% 17.68%
Number of daily rates quoted 15,079 16,751 11,783
England median daily rate £500 £490 £475
Median daily rate % change year-on-year +2.04% +3.16% +5.56%
10th Percentile £281 £306 £275
90th Percentile £663 £650 £625
UK median daily rate £495 £485 £470
% change year-on-year +2.06% +3.19% +4.44%
Number of hourly rates quoted 366 310 207
England median hourly rate £21.50 £17.50 £20.50
Median hourly rate % change year-on-year +22.86% -14.63% +7.89%
10th Percentile £14.00 £11.25 £11.15
90th Percentile £78.75 £57.75 £58.75
UK median hourly rate £21.00 £17.50 £20.00
% change year-on-year +20.00% -12.50% +7.85%

Google Analytics
Job Vacancy Trend in England

Job postings citing Google Analytics as a percentage of all IT jobs advertised in England.

Job vacancy trend for Google Analytics in England

Google Analytics
Contractor Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in England.

Contractor daily rate trend for Google Analytics in England

Google Analytics
Contractor Daily Rate Histogram in England

The daily rate distribution of IT jobs citing Google Analytics in England over the 6 months to 7 December 2019.

Contractor daily rate histogram for Google Analytics in England

Google Analytics
Contractor Hourly Rate Trend in England

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in England.

Contractor hourly rate trend for Google Analytics in England

Google Analytics
Contractor Hourly Rate Histogram in England

The hourly rate distribution of IT jobs citing Google Analytics in England over the 6 months to 7 December 2019.

Contractor hourly rate histogram for Google Analytics in England

Google Analytics
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the England region over the 6 months to 7 December 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +29 105 £400 -5.88% 49
South East +64 63 £425 -15.00% 17
North of England +56 52 £400 +25.49% 29
North East +50 27 £475 - 2
Midlands +23 16 £363 -19.44% 15
North West +15 14 £380 +26.67% 17
South West +4 13 £410 +105.00% 7
West Midlands +7 12 £344 -23.61% 10
Yorkshire +39 11 £377 -16.17% 10
East Midlands +32 4 £425 - 5
East of England +33 1 £500 +233.33% 6
Google Analytics
UK

For the 6 months to 7 December 2019, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the England region with a requirement for Google Analytics.

1 249 (100.00%) Google
1 249 (100.00%) Analytics
2 97 (38.96%) JavaScript
3 92 (36.95%) Agile Software Development
4 80 (32.13%) HTML
5 70 (28.11%) CSS
6 61 (24.50%) Marketing
7 48 (19.28%) JSON
7 48 (19.28%) Node.js
8 47 (18.88%) HTML5
9 46 (18.47%) Web Development
9 46 (18.47%) SEO
10 45 (18.07%) User Experience
11 44 (17.67%) Adobe
12 43 (17.27%) Analytical Skills
12 43 (17.27%) Jenkins
13 42 (16.87%) E-Commerce
14 41 (16.47%) JUnit
14 41 (16.47%) jQuery
15 40 (16.06%) Open Source
16 39 (15.66%) AngularJS
16 39 (15.66%) CSS3
17 38 (15.26%) Git (software)
18 37 (14.86%) Continuous Integration
18 37 (14.86%) SQL
19 36 (14.46%) REST
20 35 (14.06%) Test Automation
20 35 (14.06%) XML
21 34 (13.65%) Digital Marketing
21 34 (13.65%) Gherkin

Google Analytics
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (9.64%) CMS
2 21 (8.43%) Confluence
3 13 (5.22%) Tomcat
4 12 (4.82%) Apache
5 11 (4.42%) JBoss
5 11 (4.42%) nginx
6 10 (4.02%) WordPress
7 9 (3.61%) WebLogic
8 8 (3.21%) Drupal
9 5 (2.01%) Umbraco
10 4 (1.61%) IIS
11 3 (1.20%) EPiServer
12 2 (0.80%) Adobe Experience Manager
12 2 (0.80%) Apache Solr
12 2 (0.80%) SAS
12 2 (0.80%) SilverStripe
13 1 (0.40%) Apache Spark
13 1 (0.40%) Elasticsearch
13 1 (0.40%) Sitecore CMS
Applications
1 15 (6.02%) Photoshop
2 12 (4.82%) Microsoft Excel
3 6 (2.41%) Adobe Illustrator
3 6 (2.41%) Sketch
4 5 (2.01%) InVision
4 5 (2.01%) UserZoom
5 4 (1.61%) Microsoft PowerPoint
5 4 (1.61%) Microsoft Project
5 4 (1.61%) Zeplin
6 2 (0.80%) Marvel
6 2 (0.80%) Microsoft Office
6 2 (0.80%) MS Visio
Business Applications
1 12 (4.82%) SessionCam
2 5 (2.01%) Dynamics CRM
3 4 (1.61%) WebTrends
4 3 (1.20%) Magento
5 2 (0.80%) Adobe Campaign
5 2 (0.80%) Eloqua
6 1 (0.40%) SAP Hybris
6 1 (0.40%) Sprinklr
6 1 (0.40%) Unica
Cloud Services
1 32 (12.85%) GitHub
2 25 (10.04%) Adobe Analytics
3 23 (9.24%) Google Tag Manager
4 22 (8.84%) Azure
5 15 (6.02%) GCP
6 12 (4.82%) Power Platform
7 6 (2.41%) AWS
7 6 (2.41%) Firebase
8 4 (1.61%) Trello
9 3 (1.20%) AdWords
9 3 (1.20%) Google Play
9 3 (1.20%) SaaS
9 3 (1.20%) Salesforce Service Cloud
9 3 (1.20%) Slack
10 2 (0.80%) G Suite
10 2 (0.80%) TestFlight
10 2 (0.80%) Veeva
11 1 (0.40%) Amazon S3
11 1 (0.40%) MailChimp
11 1 (0.40%) Office 365
Communications & Networking
1 32 (12.85%) HTTP
1 32 (12.85%) SSL
1 32 (12.85%) TCP/IP
2 4 (1.61%) Internet
3 2 (0.80%) Intranet
Database & Business Intelligence
1 17 (6.83%) BigQuery
2 13 (5.22%) NoSQL
3 12 (4.82%) Power BI
4 11 (4.42%) MongoDB
5 9 (3.61%) Big Data
6 8 (3.21%) Data Mining
6 8 (3.21%) Data Warehouse
7 7 (2.81%) MySQL
8 6 (2.41%) Hadoop
9 4 (1.61%) Relational Database
9 4 (1.61%) SQL Server Integration Services
10 3 (1.20%) Amazon Redshift
10 3 (1.20%) Mixpanel
10 3 (1.20%) Oracle Database
10 3 (1.20%) RDBMS
10 3 (1.20%) SQL Server
11 2 (0.80%) BusinessObjects Business Intelligence
11 2 (0.80%) Looker
11 2 (0.80%) Qlik Sense
11 2 (0.80%) SAS EBI
Development Applications
1 43 (17.27%) Jenkins
2 41 (16.47%) JUnit
3 38 (15.26%) Git (software)
4 32 (12.85%) Cucumber
4 32 (12.85%) Gatling
4 32 (12.85%) Selenium
5 25 (10.04%) JIRA
6 12 (4.82%) git-flow
6 12 (4.82%) Grunt
6 12 (4.82%) gulp
7 11 (4.42%) Ant
7 11 (4.42%) IntelliJ
7 11 (4.42%) JMeter
7 11 (4.42%) Karma Test Runner
7 11 (4.42%) Sublime Text
8 9 (3.61%) Eclipse
9 4 (1.61%) Crashlytics
9 4 (1.61%) Visual Studio
9 4 (1.61%) Xcode
10 3 (1.20%) SQL Server Management Studio (SSMS)
General
1 61 (24.50%) Marketing
2 32 (12.85%) Finance
3 26 (10.44%) Retail
4 14 (5.62%) Public Sector
5 13 (5.22%) Publishing
6 7 (2.81%) Banking
6 7 (2.81%) Telecoms
7 5 (2.01%) Electronics
7 5 (2.01%) Manufacturing
8 4 (1.61%) Pharmaceutical
9 3 (1.20%) Fire and Rescue
10 2 (0.80%) Local Government
11 1 (0.40%) Advertising
11 1 (0.40%) Back Office
11 1 (0.40%) Brand Awareness
11 1 (0.40%) Games
Job Titles
1 76 (30.52%) Developer
2 63 (25.30%) Analyst
3 25 (10.04%) Front End Developer (Client-Side Developer)
4 23 (9.24%) Data Analyst
5 22 (8.84%) Consultant
5 22 (8.84%) Digital Analyst
6 15 (6.02%) Full Stack Developer
7 14 (5.62%) JavaScript Developer
8 13 (5.22%) Product Owner
8 13 (5.22%) Senior Analyst
8 13 (5.22%) Web Analyst
9 12 (4.82%) Performance Analyst
10 11 (4.42%) Agile Product Owner
10 11 (4.42%) Analytics Consultant
10 11 (4.42%) Designer
10 11 (4.42%) Digital Product Owner
10 11 (4.42%) E-Commerce Product Owner
11 9 (3.61%) Project Manager
12 8 (3.21%) Content Designer
13 7 (2.81%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 80 (32.13%) HTML
2 70 (28.11%) CSS
3 48 (19.28%) JSON
3 48 (19.28%) Node.js
4 47 (18.88%) HTML5
5 41 (16.47%) jQuery
6 39 (15.66%) AngularJS
6 39 (15.66%) CSS3
7 36 (14.46%) REST
8 35 (14.06%) XML
9 34 (13.65%) Gherkin
10 31 (12.45%) Play Framework
11 29 (11.65%) Sass
12 25 (10.04%) React
13 20 (8.03%) Hibernate
14 16 (6.43%) SOAP
15 15 (6.02%) hapi
16 14 (5.62%) Twitter Bootstrap
17 11 (4.42%) Servlets
18 9 (3.61%) J2SE
Miscellaneous
1 45 (18.07%) User Experience
2 43 (17.27%) Analytical Skills
3 20 (8.03%) Social Media
4 11 (4.42%) Mobile App
5 7 (2.81%) Analytical Mindset
6 4 (1.61%) Algorithms
6 4 (1.61%) Taxonomies
7 3 (1.20%) Digital Media
7 3 (1.20%) Enterprise Software
7 3 (1.20%) Self-Motivation
7 3 (1.20%) Virtual Team
8 2 (0.80%) Animation
8 2 (0.80%) Marketing Technology
9 1 (0.40%) Enterprise Cloud
9 1 (0.40%) Greenfield Project
9 1 (0.40%) Hedge funds
9 1 (0.40%) Internet of Things
9 1 (0.40%) Management Information System
Operating Systems
1 13 (5.22%) Linux
1 13 (5.22%) Windows
2 11 (4.42%) Ubuntu
2 11 (4.42%) Unix
3 10 (4.02%) Android
4 9 (3.61%) Apple iOS
5 2 (0.80%) Solaris
5 2 (0.80%) Windows Server
Processes & Methodologies
1 249 (100.00%) Analytics
2 92 (36.95%) Agile Software Development
3 46 (18.47%) SEO
3 46 (18.47%) Web Development
4 42 (16.87%) E-Commerce
5 40 (16.06%) Open Source
6 37 (14.86%) Continuous Integration
7 35 (14.06%) Test Automation
8 34 (13.65%) Digital Marketing
9 33 (13.25%) Lean Software Development
9 33 (13.25%) Stakeholder Management
10 32 (12.85%) Problem-Solving
10 32 (12.85%) Web Analytics
11 31 (12.45%) Microservices
12 30 (12.05%) Business Intelligence
12 30 (12.05%) Data Analysis
13 29 (11.65%) Front End Development
14 28 (11.24%) DevOps
15 26 (10.44%) Continuous Improvement
15 26 (10.44%) Digital Analytics
Programming Languages
1 97 (38.96%) JavaScript
2 37 (14.86%) SQL
3 33 (13.25%) Scala
4 31 (12.45%) Python
5 25 (10.04%) Java
6 16 (6.43%) Ruby
7 15 (6.02%) R
8 13 (5.22%) C#
9 12 (4.82%) Perl
10 11 (4.42%) Groovy
10 11 (4.42%) Haskell
11 10 (4.02%) PHP
12 6 (2.41%) C
13 4 (1.61%) Apple Swift
13 4 (1.61%) C++
13 4 (1.61%) Dart
13 4 (1.61%) Objective-C
14 2 (0.80%) T-SQL
15 1 (0.40%) MATLAB
15 1 (0.40%) VB.NET
Qualifications
1 21 (8.43%) Degree
2 5 (2.01%) BPSS Clearance
3 4 (1.61%) DBS Check
4 3 (1.20%) Numerate Degree
5 1 (0.40%) Computer Science Degree
5 1 (0.40%) Master's Degree
5 1 (0.40%) SC Cleared
5 1 (0.40%) Security Cleared
Quality Assurance & Compliance
1 33 (13.25%) QA
2 21 (8.43%) WCAG
3 4 (1.61%) GDPR
4 1 (0.40%) Actionable Recommendations
4 1 (0.40%) Data Quality
4 1 (0.40%) Disclosure Scotland
System Software
1 11 (4.42%) Docker
Systems Management
1 34 (13.65%) Kibana
2 33 (13.25%) Grafana
3 11 (4.42%) Puppet
4 4 (1.61%) Matomo
5 1 (0.40%) Ambari
5 1 (0.40%) Ansible
5 1 (0.40%) Graphite
5 1 (0.40%) Opscode Chef
5 1 (0.40%) Systems Management Server (SMS)
Vendors
1 249 (100.00%) Google
2 44 (17.67%) Adobe
3 24 (9.64%) Tealium
4 22 (8.84%) Tableau
5 21 (8.43%) Hotjar
6 14 (5.62%) Microsoft
7 13 (5.22%) Apple
8 10 (4.02%) Ensighten
9 9 (3.61%) SAP
9 9 (3.61%) webMethods
10 8 (3.21%) Oracle
11 6 (2.41%) Facebook
11 6 (2.41%) Salesforce.com
11 6 (2.41%) Yahoo!
12 4 (1.61%) HubSpot
12 4 (1.61%) IBM
12 4 (1.61%) Screaming Frog
13 3 (1.20%) Maxymiser
14 2 (0.80%) Salesforce Marketing Cloud
14 2 (0.80%) Sitecore