Digital Analytics Contracts in the North of England

Digital Analytics
England > North of England

The following table provides summary statistics for contract job vacancies advertised in the North of England with a requirement for Digital Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Analytics over the 6 months to 25 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
25 Apr 2024
Same period 2023 Same period 2022
Rank 182 215 237
Rank change year-on-year +33 +22 -71
Contract jobs citing Digital Analytics 4 4 9
As % of all contract jobs advertised in the North of England 0.084% 0.068% 0.13%
As % of the Processes & Methodologies category 0.097% 0.075% 0.14%
Number of daily rates quoted 3 1 8
10th Percentile - - £300
25th Percentile £413 - £604
Median daily rate (50th Percentile) £425 £400 £725
Median % change year-on-year +6.25% -44.83% +14.62%
75th Percentile £438 - £738
90th Percentile - - -
England median daily rate £425 £475 £525
% change year-on-year -10.53% -9.52% -27.59%

All Process and Methodology Skills
North of England

Digital Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the North of England with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 4,105 5,316 6,318
As % of all contract IT jobs advertised in the North of England 85.81% 90.87% 88.34%
Number of daily rates quoted 2,531 3,697 4,628
10th Percentile £288 £300 £237
25th Percentile £400 £413 £383
Median daily rate (50th Percentile) £500 £500 £475
Median % change year-on-year - +5.26% +10.47%
75th Percentile £588 £600 £560
90th Percentile £675 £688 £649
England median daily rate £525 £550 £535
% change year-on-year -4.55% +2.80% +9.41%
Number of hourly rates quoted 356 216 262
10th Percentile £11.04 £10.63 £10.63
25th Percentile £12.48 £15.50 £13.06
Median hourly rate £17.61 £27.50 £18.69
Median % change year-on-year -35.96% +47.12% -0.01%
75th Percentile £44.24 £45.05 £33.37
90th Percentile £53.75 £65.00 £51.72
England median hourly rate £35.25 £37.50 £24.00
% change year-on-year -6.00% +56.25% -

Digital Analytics
Job Vacancy Trend in the North of England

Job postings citing Digital Analytics as a proportion of all IT jobs advertised in the North of England.

Job vacancy trend for Digital Analytics in the North of England

Digital Analytics
Contractor Daily Rate Trend in the North of England

3-month moving average daily rate quoted in jobs citing Digital Analytics in the North of England.

Daily rate trend for Digital Analytics in the North of England

Digital Analytics
Contract Job Locations in the North of England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Analytics within the North of England region over the 6 months to 25 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
North West +18 4 £425 +6.25% 9
Digital Analytics
England

Digital Analytics
Co-occurring Skills and Capabilities in the North of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 3 (75.00%) Google Analytics
1 3 (75.00%) Google Tag Manager
1 3 (75.00%) Power Platform
Database & Business Intelligence
1 3 (75.00%) Power BI
1 3 (75.00%) Tableau
General
1 3 (75.00%) Analytical Skills
1 3 (75.00%) Marketing
Job Titles
1 3 (75.00%) Analyst
1 3 (75.00%) Data Analyst
2 1 (25.00%) Product Manager
2 1 (25.00%) Senior
2 1 (25.00%) Senior Manager
2 1 (25.00%) Senior Product Manager
Processes & Methodologies
1 4 (100.00%) Agile
1 4 (100.00%) Analytics
2 3 (75.00%) Actionable Insight
2 3 (75.00%) Business Intelligence
2 3 (75.00%) CRM
2 3 (75.00%) Data Visualisation
2 3 (75.00%) Digital Marketing
2 3 (75.00%) E-Commerce
2 3 (75.00%) Visualisation
3 1 (25.00%) Backlog Prioritisation
3 1 (25.00%) Minimum Viable Product
3 1 (25.00%) Product Backlog
3 1 (25.00%) Product Management
3 1 (25.00%) Product Roadmap
3 1 (25.00%) Product Strategy
3 1 (25.00%) Product Vision
3 1 (25.00%) Roadmaps
3 1 (25.00%) User Research
3 1 (25.00%) User Stories
Programming Languages
1 3 (75.00%) Python
1 3 (75.00%) SQL
Vendors
1 3 (75.00%) Google
1 3 (75.00%) Salesforce