Digital Analytics Contract Job Trends in Yorkshire

Digital Analytics
England > Yorkshire

The table below provides summary statistics and contractor rates for jobs advertised in Yorkshire requiring Digital Analytics skills. It covers vacancies from the 6 months leading up to 15 September 2025, with comparisons to the same periods in the previous two years.

6 months to
15 Sep 2025
Same period 2024 Same period 2023
Rank 116 - -
Rank change year-on-year - - -
Contract jobs citing Digital Analytics 3 0 0
As % of all contract jobs advertised in Yorkshire 0.20% - -
As % of the Processes & Methodologies category 0.22% - -
Number of daily rates quoted 1 0 0
10th Percentile - - -
25th Percentile £400 - -
Median daily rate (50th Percentile) £450 - -
75th Percentile £500 - -
90th Percentile - - -
England median daily rate £450 £400 £543
% change year-on-year +12.50% -26.27% -1.36%

All Process and Methodology Skills
Yorkshire

Digital Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in Yorkshire.

Contract vacancies with a requirement for process or methodology skills 1,375 1,254 1,864
As % of all contract IT jobs advertised in Yorkshire 90.70% 83.94% 89.66%
Number of daily rates quoted 878 755 1,199
10th Percentile £253 £308 £305
25th Percentile £375 £407 £425
Median daily rate (50th Percentile) £475 £500 £525
Median % change year-on-year -5.00% -4.76% +5.00%
75th Percentile £550 £584 £625
90th Percentile £638 £660 £700
England median daily rate £508 £525 £550
% change year-on-year -3.33% -4.55% -
Number of hourly rates quoted 52 45 35
10th Percentile £15.23 £12.15 £12.00
25th Percentile £18.10 £12.55 £16.13
Median hourly rate £22.14 £17.50 £20.00
Median % change year-on-year +26.51% -12.50% +5.26%
75th Percentile £25.15 £28.75 £25.27
90th Percentile £78.38 £44.75 £44.30
England median hourly rate £25.15 £43.00 £43.54
% change year-on-year -41.51% -1.24% +50.14%

Digital Analytics
Job Vacancy Trend in Yorkshire

Job postings citing Digital Analytics as a proportion of all IT jobs advertised in Yorkshire.

Job vacancy trend for Digital Analytics in Yorkshire

Digital Analytics
Daily Rate Trend in Yorkshire

Contractor daily rate distribution trend for jobs in Yorkshire citing Digital Analytics.

Contractor daily rate distribution trend for jobs in Yorkshire citing Digital Analytics

Digital Analytics
Contract Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Analytics within the Yorkshire region over the 6 months to 15 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
West Yorkshire - 3 £450 - 7
South Yorkshire - 2 - -
Digital Analytics
England

Digital Analytics
Co-occurring Skills and Capabilities in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (33.33%) Contentsquare
1 1 (33.33%) GCP
1 1 (33.33%) Google Analytics
1 1 (33.33%) Google Tag Manager
1 1 (33.33%) Power Platform
Database & Business Intelligence
1 1 (33.33%) BigQuery
1 1 (33.33%) Looker
1 1 (33.33%) Power BI
1 1 (33.33%) Tableau
General
1 1 (33.33%) Marketing
Job Titles
1 3 (100.00%) Senior
1 3 (100.00%) Senior Manager
2 2 (66.67%) Engagement Manager
2 2 (66.67%) Senior Engagement Manager
3 1 (33.33%) Web Manager
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) Web Analytics
2 2 (66.67%) Data Strategy
2 2 (66.67%) Infographics
2 2 (66.67%) Storytelling
3 1 (33.33%) Actionable Insight
3 1 (33.33%) Behavioural Analytics
3 1 (33.33%) Business Intelligence
3 1 (33.33%) Customer Experience
3 1 (33.33%) Dashboard Development
3 1 (33.33%) Data Collection
3 1 (33.33%) Digital Transformation Programme
3 1 (33.33%) E-Commerce
3 1 (33.33%) Personalization
3 1 (33.33%) Product Marketing
3 1 (33.33%) Re-Platforming
3 1 (33.33%) User Experience
3 1 (33.33%) Visualisation
Programming Languages
1 1 (33.33%) SQL
Quality Assurance & Compliance
1 1 (33.33%) Data Quality
1 1 (33.33%) QA
Vendors
1 1 (33.33%) Google
1 1 (33.33%) Hotjar
1 1 (33.33%) Optimizely