Digital Analytics Contract Job Trends in the North of England

Digital Analytics
England > North of England

The table below provides summary statistics and contractor rates for jobs advertised in the North of England requiring Digital Analytics skills. It covers contract job vacancies from the 6 months leading up to 10 March 2026, with comparisons to the same periods in the previous two years.

6 months to
10 Mar 2026
Same period 2025 Same period 2024
Rank 215 161 178
Rank change year-on-year -54 +17 +46
Contract jobs citing Digital Analytics 9 3 5
As % of all contract jobs in the North of England 0.16% 0.093% 0.10%
As % of the Processes & Methodologies category 0.19% 0.10% 0.12%
Number of daily rates quoted 7 1 4
10th Percentile - - £273
25th Percentile £306 £475 £363
Median daily rate (50th Percentile) £575 £500 £425
Median % change year-on-year +15.00% +17.65% -
75th Percentile £638 £525 £438
90th Percentile - - -
England median daily rate £513 £438 £425
% change year-on-year +17.14% +2.94% -10.53%

All Process & Methodology Skills
North of England

Digital Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the North of England.

Contract vacancies with a requirement for process or methodology skills 4,766 2,910 4,252
As % of all contract IT jobs advertised in the North of England 86.51% 89.73% 86.07%
Number of daily rates quoted 3,082 1,815 2,644
10th Percentile £252 £263 £277
25th Percentile £375 £375 £400
Median daily rate (50th Percentile) £475 £475 £495
Median % change year-on-year - -4.04% -1.00%
75th Percentile £550 £575 £580
90th Percentile £644 £650 £672
England median daily rate £505 £525 £525
% change year-on-year -3.81% - -4.55%
Number of hourly rates quoted 295 154 367
10th Percentile £15.50 £15.23 £11.04
25th Percentile £21.93 £19.44 £12.92
Median hourly rate £42.69 £28.75 £18.00
Median % change year-on-year +48.47% +59.72% -37.28%
75th Percentile £63.45 £48.75 £45.00
90th Percentile £74.26 £76.68 £53.75
England median hourly rate £30.00 £34.50 £32.50
% change year-on-year -13.04% +6.15% -8.84%

Digital Analytics
Job Vacancy Trend in the North of England

Historical trend showing the proportion of contract IT job postings citing Digital Analytics relative to all contract IT jobs advertised in the North of England.

Digital Analytics job vacancy trend in the North of England

Digital Analytics
Daily Rate Trend in the North of England

Contractor daily rate distribution trend for jobs in the North of England citing Digital Analytics.

Contractor daily rate distribution trend for jobs in the North of England citing Digital Analytics

Digital Analytics
Daily Rate Histogram in the North of England

Daily rate distribution for jobs citing Digital Analytics in the North of England over the 6 months to 10 March 2026.

Daily rate histogram for Digital Analytics in the North of England

Digital Analytics
Contract Job Locations in the North of England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Analytics within the North of England region over the 6 months to 10 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
North West -30 6 £625 +25.00% 3
Yorkshire - 3 £313 - 5
North East - 3 £313 - 2
Digital Analytics
England

Digital Analytics
Co-Occurring Skills & Capabilities in the North of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 4 (44.44%) Google Analytics
2 1 (11.11%) AWS
2 1 (11.11%) GCP
2 1 (11.11%) Google Tag Manager
2 1 (11.11%) Power Platform
Database & Business Intelligence
1 1 (11.11%) BigQuery
1 1 (11.11%) Looker
1 1 (11.11%) Power BI
1 1 (11.11%) Tableau
General
1 5 (55.56%) Public Sector
2 4 (44.44%) Analytical Skills
3 3 (33.33%) Social Skills
4 1 (11.11%) Publishing
Job Titles
1 7 (77.78%) Analyst
1 7 (77.78%) Performance Analyst
2 2 (22.22%) Developer
2 2 (22.22%) Front-End Developer (Client-Side Developer)
3 1 (11.11%) Senior
3 1 (11.11%) Senior Analyst
3 1 (11.11%) Senior Performance Analyst
Libraries, Frameworks & Software Standards
1 2 (22.22%) AngularJS
1 2 (22.22%) CSS
1 2 (22.22%) HTML
1 2 (22.22%) Node.js
1 2 (22.22%) React
1 2 (22.22%) Vue
Miscellaneous
1 4 (44.44%) Product Ownership
Processes & Methodologies
1 9 (100.00%) Analytics
2 5 (55.56%) User Research
3 4 (44.44%) Agile
3 4 (44.44%) Data Privacy
3 4 (44.44%) Performance Metrics
3 4 (44.44%) User-Centered Design (UCD)
4 3 (33.33%) Coaching
4 3 (33.33%) Dashboard Development
4 3 (33.33%) Decision-Making
4 3 (33.33%) Interaction Design
4 3 (33.33%) Mentoring
4 3 (33.33%) Multivariate Testing
4 3 (33.33%) Objectives and Key Results
4 3 (33.33%) Performance Analysis
4 3 (33.33%) Performance Management
4 3 (33.33%) Performance Measurement
4 3 (33.33%) Problem-Solving
4 3 (33.33%) Validation
4 3 (33.33%) Verification and Validation
4 3 (33.33%) Web Analytics
Programming Languages
1 4 (44.44%) SQL
2 2 (22.22%) JavaScript
2 2 (22.22%) TypeScript
Quality Assurance & Compliance
1 2 (22.22%) Accessibility
1 2 (22.22%) WCAG
2 1 (11.11%) GDPR
2 1 (11.11%) PERC
2 1 (11.11%) QA
Vendors
1 4 (44.44%) Google
2 1 (11.11%) Facebook