Storytelling Contracts in the North West

Storytelling
England > North West

The table below provides summary statistics for contract job vacancies advertised in the North West requiring Storytelling skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Storytelling over the 6 months leading up to 1 August 2025, comparing them to the same period in the previous two years.

6 months to
1 Aug 2025
Same period 2024 Same period 2023
Rank 122 124 154
Rank change year-on-year +2 +30 +21
Contract jobs citing Storytelling 4 3 3
As % of all contract jobs advertised in the North West 0.18% 0.12% 0.100%
As % of the Processes & Methodologies category 0.21% 0.15% 0.11%
Number of daily rates quoted 2 2 1
10th Percentile £332 - -
25th Percentile £352 - £663
Median daily rate (50th Percentile) £394 £700 £675
Median % change year-on-year -43.75% +3.70% -15.63%
75th Percentile £427 - £688
90th Percentile £441 - -
England median daily rate £475 £500 £530
% change year-on-year -5.00% -5.66% +0.95%

All Process and Methodology Skills
North West

Storytelling falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the North West.

Contract vacancies with a requirement for process or methodology skills 1,921 2,036 2,689
As % of all contract IT jobs advertised in the North West 88.16% 84.41% 89.22%
Number of daily rates quoted 1,232 1,246 1,851
10th Percentile £278 £300 £300
25th Percentile £375 £400 £410
Median daily rate (50th Percentile) £461 £500 £500
Median % change year-on-year -7.75% - +1.01%
75th Percentile £575 £588 £594
90th Percentile £671 £675 £675
England median daily rate £513 £525 £550
% change year-on-year -2.38% -4.55% -
Number of hourly rates quoted 125 187 170
10th Percentile £13.50 £10.95 £15.75
25th Percentile £18.87 £16.06 £18.99
Median hourly rate £28.43 £32.50 £30.65
Median % change year-on-year -12.52% +6.04% +34.71%
75th Percentile £58.27 £51.91 £46.18
90th Percentile £74.50 £70.90 £62.09
England median hourly rate £25.15 £42.03 £42.50
% change year-on-year -40.16% -1.11% +63.46%

Storytelling
Job Vacancy Trend in the North West

Job postings citing Storytelling as a proportion of all IT jobs advertised in the North West.

Job vacancy trend for Storytelling in the North West

Storytelling
Contractor Daily Rate Trend in the North West

3-month moving average daily rate quoted in jobs citing Storytelling in the North West.

Daily rate trend for Storytelling in the North West

Storytelling
Daily Rate Histogram in the North West

Daily rate distribution for jobs citing Storytelling in the North West over the 6 months to 1 August 2025.

Daily rate histogram for Storytelling in the North West

Storytelling
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Storytelling within the North West region over the 6 months to 1 August 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Manchester +6 4 £394 - 26
Storytelling
England

Storytelling
Co-occurring Skills and Capabilities in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (25.00%) Microsoft Excel
Cloud Services
1 2 (50.00%) Power Platform
Database & Business Intelligence
1 2 (50.00%) Power BI
2 1 (25.00%) Power Query
General
1 2 (50.00%) Analytical Skills
1 2 (50.00%) Public Sector
2 1 (25.00%) Social Skills
Job Titles
1 2 (50.00%) Analyst
1 2 (50.00%) Data Analyst
2 1 (25.00%) Business Intelligence Analyst
2 1 (25.00%) Business Intelligence Data Analyst
2 1 (25.00%) Engagement Manager
2 1 (25.00%) Lead
2 1 (25.00%) Power BI Analyst
Miscellaneous
1 1 (25.00%) Analytical Mindset
Operating Systems
1 1 (25.00%) Windows
Processes & Methodologies
1 2 (50.00%) Analytics
1 2 (50.00%) Business Intelligence
1 2 (50.00%) Data Strategy
1 2 (50.00%) Decision-Making
1 2 (50.00%) Digital Analytics
1 2 (50.00%) Infographics
1 2 (50.00%) Visualisation
1 2 (50.00%) Web Analytics
2 1 (25.00%) Actionable Insight
2 1 (25.00%) Analytical Modelling
2 1 (25.00%) Data Analysis
2 1 (25.00%) Data Cleansing
2 1 (25.00%) Data Modelling
2 1 (25.00%) Data Validation
2 1 (25.00%) Data Visualisation
2 1 (25.00%) Service Delivery
2 1 (25.00%) Stakeholder Engagement
2 1 (25.00%) Validation
Programming Languages
1 1 (25.00%) Data Analysis Expressions
1 1 (25.00%) Python
1 1 (25.00%) R
Qualifications
1 1 (25.00%) SC Cleared
1 1 (25.00%) Security Cleared
Quality Assurance & Compliance
1 1 (25.00%) Data Quality
1 1 (25.00%) GDPR
Vendors
1 1 (25.00%) ServiceNow