Storytelling Contracts in England

Storytelling
UK > England

The table below provides summary statistics for contract job vacancies advertised in England requiring Storytelling skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Storytelling over the 6 months leading up to 3 May 2025, comparing them to the same period in the previous two years.

6 months to
3 May 2025
Same period 2024 Same period 2023
Rank 366 430 517
Rank change year-on-year +64 +87 +98
Contract jobs citing Storytelling 103 107 138
As % of all contract jobs advertised in England 0.42% 0.29% 0.27%
As % of the Processes & Methodologies category 0.46% 0.33% 0.30%
Number of daily rates quoted 51 46 65
10th Percentile £300 £320 £302
25th Percentile £366 £425 £388
Median daily rate (50th Percentile) £425 £525 £572
Median % change year-on-year -19.05% -8.14% +8.86%
75th Percentile £549 £637 £738
90th Percentile £600 £702 £865
UK median daily rate £425 £525 £575
% change year-on-year -19.05% -8.70% +9.52%
Number of hourly rates quoted 5 3 7
10th Percentile £47.48 - £23.70
25th Percentile £47.83 - £27.84
Median hourly rate £49.50 £50.00 £31.92
Median % change year-on-year -1.00% +56.64% +16.07%
75th Percentile £50.75 - £34.35
90th Percentile £51.01 - £42.70
UK median hourly rate £49.50 £50.00 £31.92
% change year-on-year -1.00% +56.64% +16.07%

All Process and Methodology Skills
England

Storytelling falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in England.

Contract vacancies with a requirement for process or methodology skills 22,228 32,110 45,282
As % of all contract IT jobs advertised in England 91.15% 86.56% 90.21%
Number of daily rates quoted 14,553 21,055 31,791
10th Percentile £309 £300 £325
25th Percentile £413 £413 £444
Median daily rate (50th Percentile) £525 £525 £550
Median % change year-on-year - -4.55% +2.33%
75th Percentile £638 £650 £675
90th Percentile £750 £750 £768
UK median daily rate £520 £525 £550
% change year-on-year -0.95% -4.55% +4.17%
Number of hourly rates quoted 924 2,255 1,587
10th Percentile £14.42 £12.95 £10.94
25th Percentile £18.20 £16.00 £16.25
Median hourly rate £29.07 £36.00 £37.34
Median % change year-on-year -19.25% -3.59% +53.69%
75th Percentile £63.75 £60.00 £65.00
90th Percentile £75.00 £72.50 £75.00
UK median hourly rate £29.00 £35.58 £36.00
% change year-on-year -18.48% -1.18% +44.00%

Storytelling
Job Vacancy Trend in England

Job postings citing Storytelling as a proportion of all IT jobs advertised in England.

Job vacancy trend for Storytelling in England

Storytelling
Contractor Daily Rate Trend in England

3-month moving average daily rate quoted in jobs citing Storytelling in England.

Daily rate trend for Storytelling in England

Storytelling
Daily Rate Histogram in England

Daily rate distribution for jobs citing Storytelling in England over the 6 months to 3 May 2025.

Daily rate histogram for Storytelling in England

Storytelling
Contractor Hourly Rate Trend in England

3-month moving average hourly rates quoted in jobs citing Storytelling in England.

Hourly rate trend for Storytelling in England

Storytelling
Contract Job Locations in England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Storytelling within the England region over the 6 months to 3 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
London +48 70 £413 -21.43% 422
Midlands +29 13 £400 - 23
West Midlands +23 12 £550 - 15
South West +35 9 £556 +20.27% 14
North of England +14 8 £453 -19.56% 52
North West +11 4 £455 -35.00% 41
Yorkshire +10 4 £401 -5.76% 7
North East - 2 - - 4
East of England +38 1 £475 - 13
South East +13 1 £600 +9.09% 99
East Midlands - 1 £251 - 6
Storytelling
UK

Storytelling
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (6.80%) SAS
2 1 (0.97%) Apache Airflow
2 1 (0.97%) CMS
2 1 (0.97%) Facebook Platform
Applications
1 11 (10.68%) Microsoft Excel
2 8 (7.77%) Microsoft PowerPoint
3 7 (6.80%) Photoshop
4 5 (4.85%) Adobe Illustrator
5 4 (3.88%) Adobe After Effects
5 4 (3.88%) Adobe Premiere
6 3 (2.91%) Acrobat
6 3 (2.91%) Adobe Creative Suite
6 3 (2.91%) CINEMA 4D
7 2 (1.94%) Final Cut Pro
7 2 (1.94%) Maya
7 2 (1.94%) NUKE
8 1 (0.97%) SketchUp
Business Applications
1 1 (0.97%) SAP Oil and Gas
1 1 (0.97%) SAP S/4HANA
Cloud Services
1 13 (12.62%) Power Platform
2 11 (10.68%) Adobe Analytics
2 11 (10.68%) Figma
3 5 (4.85%) Azure
4 4 (3.88%) Google Analytics
5 3 (2.91%) ChatGPT
5 3 (2.91%) SaaS
6 2 (1.94%) Amazon EKS
6 2 (1.94%) AWS
6 2 (1.94%) Azure AKS
6 2 (1.94%) Microsoft 365
6 2 (1.94%) SuccessFactors
7 1 (0.97%) dbt
7 1 (0.97%) WhatsApp
Communications & Networking
1 2 (1.94%) Internet
2 1 (0.97%) Intranet
2 1 (0.97%) SMS
Database & Business Intelligence
1 13 (12.62%) Power BI
2 9 (8.74%) Data Warehouse
3 7 (6.80%) Relational Database
4 5 (4.85%) Qlik Sense
4 5 (4.85%) Tableau
5 3 (2.91%) Power Query
5 3 (2.91%) Spotfire
6 2 (1.94%) Data Mining
6 2 (1.94%) PowerPivot
7 1 (0.97%) Azure SQL Data Warehouse
7 1 (0.97%) Data Lake
7 1 (0.97%) Metadata
7 1 (0.97%) QlikView
7 1 (0.97%) Tableau Server
Development Applications
1 3 (2.91%) Git
2 2 (1.94%) ERwin
2 2 (1.94%) MagicDraw
General
1 49 (47.57%) Social Skills
2 37 (35.92%) Marketing
3 35 (33.98%) Finance
4 31 (30.10%) Analytical Skills
5 15 (14.56%) Banking
6 11 (10.68%) Public Sector
7 8 (7.77%) Presentation Skills
7 8 (7.77%) Retail
8 7 (6.80%) Influencing Skills
9 6 (5.83%) Advertising
10 5 (4.85%) Brand Awareness
11 3 (2.91%) Inclusion and Diversity
11 3 (2.91%) Investment Banking
12 2 (1.94%) Automotive
12 2 (1.94%) Financial Institution
12 2 (1.94%) Legal
12 2 (1.94%) Public Speaking
12 2 (1.94%) Publishing
13 1 (0.97%) Telecoms
Job Titles
1 14 (13.59%) Designer
1 14 (13.59%) Senior
2 12 (11.65%) Lead
3 7 (6.80%) Analyst
3 7 (6.80%) Analytics Manager
3 7 (6.80%) Data Analytics Manager
3 7 (6.80%) Data Manager
3 7 (6.80%) Insight Manager
3 7 (6.80%) Strategy Manager
4 5 (4.85%) Data Analyst
4 5 (4.85%) User Experience Researcher
5 4 (3.88%) Campaign Manager
5 4 (3.88%) Data Scientist
5 4 (3.88%) Engagement Manager
5 4 (3.88%) Senior Designer
5 4 (3.88%) Visual Designer
6 3 (2.91%) Business Operations Manager
6 3 (2.91%) Product Owner
6 3 (2.91%) Senior Engagement Manager
6 3 (2.91%) Video Editor
Libraries, Frameworks & Software Standards
1 2 (1.94%) PyTorch
1 2 (1.94%) TensorFlow
2 1 (0.97%) ATL
2 1 (0.97%) CSS
2 1 (0.97%) HTML
Miscellaneous
1 12 (11.65%) Social Media
2 7 (6.80%) Mobile App
3 6 (5.83%) Animation
3 6 (5.83%) Motion Graphics
3 6 (5.83%) Product Ownership
4 5 (4.85%) Analytical Mindset
5 4 (3.88%) Data Structures
5 4 (3.88%) Graphic Design
5 4 (3.88%) Self-Motivation
5 4 (3.88%) Video Editing
6 3 (2.91%) Blog
7 2 (1.94%) Algorithms
7 2 (1.94%) Augmented Reality
7 2 (1.94%) Photography
7 2 (1.94%) PMI
7 2 (1.94%) Virtual Reality
8 1 (0.97%) Digital Media
8 1 (0.97%) Educational Technology
8 1 (0.97%) Onboarding
8 1 (0.97%) Reinsurance
Operating Systems
1 1 (0.97%) Android
1 1 (0.97%) Apple iOS
Processes & Methodologies
1 33 (32.04%) Analytics
1 33 (32.04%) Decision-Making
2 26 (25.24%) Visualisation
3 25 (24.27%) Problem-Solving
4 20 (19.42%) Data Visualisation
5 16 (15.53%) Artificial Intelligence
6 15 (14.56%) Stakeholder Management
7 14 (13.59%) Business Intelligence
7 14 (13.59%) Data Modelling
8 13 (12.62%) Agile
8 13 (12.62%) User Experience
8 13 (12.62%) Web Analytics
9 12 (11.65%) Continuous Improvement
9 12 (11.65%) Prototyping
10 11 (10.68%) Infographics
10 11 (10.68%) Strategic Thinking
11 10 (9.71%) Actionable Insight
11 10 (9.71%) Data Science
11 10 (9.71%) Product Strategy
11 10 (9.71%) Roadmaps
Programming Languages
1 23 (22.33%) SQL
2 15 (14.56%) Python
3 13 (12.62%) R
4 5 (4.85%) Data Analysis Expressions
5 2 (1.94%) TypeScript
6 1 (0.97%) JavaScript
Qualifications
1 16 (15.53%) Degree
2 3 (2.91%) Master's Degree
3 2 (1.94%) MBA
3 2 (1.94%) PMI Certification
4 1 (0.97%) Computer Science Degree
4 1 (0.97%) Microsoft Certification
4 1 (0.97%) Security Cleared
Quality Assurance & Compliance
1 14 (13.59%) Accessibility
2 5 (4.85%) Data Quality
3 2 (1.94%) Actionable Recommendations
3 2 (1.94%) PMO
4 1 (0.97%) GxP
System Software
1 1 (0.97%) Virtual Machines
Systems Management
1 2 (1.94%) Kubernetes
Vendors
1 18 (17.48%) Adobe
2 13 (12.62%) Microsoft
3 8 (7.77%) Databricks
4 7 (6.80%) Teradata
5 6 (5.83%) Google
5 6 (5.83%) SAP
6 3 (2.91%) YouTube
7 2 (1.94%) Facebook
7 2 (1.94%) Instagram
7 2 (1.94%) Workday
8 1 (0.97%) Avaya
8 1 (0.97%) Genesys
8 1 (0.97%) ServiceNow