Period
to 25 February 2018

The following table provides summary statistics for contract job vacancies advertised in Oxfordshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 25 February 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
South East > Oxfordshire
6 months to
25 Feb 2018
Same period 2017 Same period 2016
Rank 95 98 89
Rank change year-on-year +3 -9 -13
Contract jobs citing Digital Marketing 8 3 10
As % of all contract IT jobs advertised in Oxfordshire 0.65% 0.24% 0.89%
As % of the Processes & Methodologies category 0.77% 0.28% 1.10%
Number of daily rates quoted 8 0 10
Oxfordshire median daily rate £300 - £400
South East median daily rate £400 £400 £350
% change year-on-year - +14.29% -9.68%
Number of hourly rates quoted 0 0 0
Oxfordshire median hourly rate - - -
South East median hourly rate £37.50 £22.00 £35.00
% change year-on-year +70.45% -37.14% +141.38%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Oxfordshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Oxfordshire
Contract vacancies with a requirement for process or methodology skills 1,042 1,053 909
As % of all contract IT jobs advertised in Oxfordshire 84.85% 85.26% 80.87%
Number of daily rates quoted 814 758 691
Oxfordshire median daily rate £450 £438 £400
Median daily rate % change year-on-year +2.86% +9.38% -
10th Percentile £300 £189 £213
90th Percentile £613 £575 £530
South East median daily rate £425 £413 £400
% change year-on-year +3.03% +3.13% +6.67%
Number of hourly rates quoted 16 39 34
Oxfordshire median hourly rate £19.75 £19.00 £38.25
Median hourly rate % change year-on-year +3.95% -50.33% +131.82%
10th Percentile £15.25 £13.10 £14.15
90th Percentile £60.00 £47.75 £76.25
South East median hourly rate £24.56 £25.00 £30.00
% change year-on-year -1.76% -16.67% +50.00%

Digital Marketing
Job Vacancy Trend in Oxfordshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Oxfordshire.

Job vacancy trend for Digital Marketing in Oxfordshire

Digital Marketing
Contractor Daily Rate Trend in Oxfordshire

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in Oxfordshire.

Contractor daily rate trend for Digital Marketing in Oxfordshire

Digital Marketing
Contract Job Locations in Oxfordshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the Oxfordshire region over the 6 months to 25 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Oxford -10 5 £300 - 3
Abingdon +6 3 £375 - 1
Digital Marketing
South East

For the 6 months to 25 February 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Oxfordshire region with a requirement for Digital Marketing.

1 8 (100.00%) E-Commerce
1 8 (100.00%) Adobe
1 8 (100.00%) Agile Software Development
1 8 (100.00%) Web Analytics
1 8 (100.00%) Google
1 8 (100.00%) Marketing
1 8 (100.00%) Google Analytics
1 8 (100.00%) Adobe Analytics
1 8 (100.00%) Analytics
1 8 (100.00%) User Experience
1 8 (100.00%) Optimizely
1 8 (100.00%) Crazy Egg
1 8 (100.00%) Hotjar
1 8 (100.00%) Visual Website Optimizer
1 8 (100.00%) A/B Testing
1 8 (100.00%) Conversion Rate Optimisation
2 3 (37.50%) Analytical Skills
2 3 (37.50%) Pay per click
2 3 (37.50%) SEO
2 3 (37.50%) Digital Analytics

Digital Marketing
Co-occurring IT Skills in Oxfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 8 (100.00%) Adobe Analytics
1 8 (100.00%) Google Analytics
Development Applications
1 8 (100.00%) Visual Website Optimizer
General
1 8 (100.00%) Marketing
Job Titles
1 5 (62.50%) Digital Analytics Specialist
1 5 (62.50%) Digital Marketing Specialist
1 5 (62.50%) Google Analytics Specialist
1 5 (62.50%) Marketing Specialist
1 5 (62.50%) UX Specialist
2 3 (37.50%) Analytics Consultant
2 3 (37.50%) Consultant
2 3 (37.50%) Digital Analytics Consultant
2 3 (37.50%) User Experience Consultant
Miscellaneous
1 8 (100.00%) User Experience
2 3 (37.50%) Analytical Skills
Processes & Methodologies
1 8 (100.00%) A/B Testing
1 8 (100.00%) Agile Software Development
1 8 (100.00%) Analytics
1 8 (100.00%) Conversion Rate Optimisation
1 8 (100.00%) E-Commerce
1 8 (100.00%) Web Analytics
2 3 (37.50%) Digital Analytics
2 3 (37.50%) Pay per click
2 3 (37.50%) SEO
Vendors
1 8 (100.00%) Adobe
1 8 (100.00%) Crazy Egg
1 8 (100.00%) Google
1 8 (100.00%) Hotjar
1 8 (100.00%) Optimizely