Period
to 25 June 2018

The following table provides summary statistics for permanent job vacancies advertised in Oxfordshire with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 25 June 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
South East > Oxfordshire
6 months to
25 Jun 2018
Same period 2017 Same period 2016
Rank 152 136 148
Rank change year-on-year -16 +12 -54
Permanent jobs citing Digital Marketing 26 37 34
As % of all permanent IT jobs advertised in Oxfordshire 0.86% 1.34% 1.11%
As % of the Processes & Methodologies category 0.94% 1.49% 1.26%
Number of salaries quoted 10 28 26
Oxfordshire median annual salary £42,500 £35,000 £60,000
Median salary % change year-on-year +21.43% -41.67% +65.52%
South East median annual salary £37,500 £40,000 £42,500
% change year-on-year -6.25% -5.88% +6.25%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Oxfordshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Oxfordshire
Permanent vacancies with a requirement for process or methodology skills 2,768 2,478 2,705
As % of all permanent IT jobs advertised in Oxfordshire 91.23% 89.82% 88.54%
Number of salaries quoted 2,453 2,070 2,219
Oxfordshire median annual salary £50,000 £42,500 £47,000
Median salary % change year-on-year +17.65% -9.57% +10.59%
10th Percentile £30,500 £27,000 £26,750
90th Percentile £71,750 £67,500 £68,000
South East median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - -

Digital Marketing
Job Vacancy Trend in Oxfordshire

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Oxfordshire.

Job vacancy trend for Digital Marketing in Oxfordshire

Digital Marketing
Salary Trend in Oxfordshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Oxfordshire.

Salary trend for Digital Marketing in Oxfordshire

Digital Marketing
Salary Histogram in Oxfordshire

The salary distribution of IT jobs citing Digital Marketing in Oxfordshire over the 6 months to 25 June 2018.

Salary histogram for Digital Marketing in Oxfordshire

Digital Marketing
Job Locations in Oxfordshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Oxfordshire region over the 6 months to 25 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Oxford -35 7 £51,250 +36.67% 3
Witney +10 5 - - 1
Abingdon -8 1 £47,500 - 1
Digital Marketing
South East

For the 6 months to 25 June 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Oxfordshire region with a requirement for Digital Marketing.

1 26 (100.00%) Marketing
2 18 (69.23%) Google
2 18 (69.23%) Pay per click
2 18 (69.23%) Google Analytics
2 18 (69.23%) Analytics
3 16 (61.54%) Microsoft Excel
4 14 (53.85%) JavaScript
5 13 (50.00%) SEO
6 12 (46.15%) Advertising
7 11 (42.31%) AdWords
7 11 (42.31%) Digital Analytics
8 9 (34.62%) Actionable Insight
8 9 (34.62%) Email Marketing
8 9 (34.62%) Python
8 9 (34.62%) Microsoft
9 8 (30.77%) SQL
9 8 (30.77%) Mathematics
10 5 (19.23%) Web Development
10 5 (19.23%) CMS
10 5 (19.23%) HTML
10 5 (19.23%) Marketing Strategy
10 5 (19.23%) WordPress
11 4 (15.38%) HTML5
11 4 (15.38%) CSS3
11 4 (15.38%) Twitter Bootstrap
11 4 (15.38%) Front End Development
11 4 (15.38%) MySQL
11 4 (15.38%) Photoshop
11 4 (15.38%) PHP
11 4 (15.38%) CSS

Digital Marketing
Co-occurring IT Skills in Oxfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (19.23%) CMS
1 5 (19.23%) WordPress
2 4 (15.38%) Drupal
2 4 (15.38%) Joomla!
Applications
1 16 (61.54%) Microsoft Excel
2 4 (15.38%) Adobe Illustrator
2 4 (15.38%) Photoshop
Cloud Services
1 18 (69.23%) Google Analytics
2 11 (42.31%) AdWords
3 1 (3.85%) Adobe Analytics
3 1 (3.85%) Google Tag Manager
Communications & Networking
1 1 (3.85%) Internet
Database & Business Intelligence
1 4 (15.38%) MySQL
2 1 (3.85%) NoSQL
2 1 (3.85%) PostgreSQL
2 1 (3.85%) Relational Database
Development Applications
1 1 (3.85%) Visual Website Optimizer
General
1 26 (100.00%) Marketing
2 12 (46.15%) Advertising
3 1 (3.85%) Electronics
3 1 (3.85%) Finance
3 1 (3.85%) Manufacturing
3 1 (3.85%) Pharmaceutical
3 1 (3.85%) Telecoms
Job Titles
1 13 (50.00%) Analyst
1 13 (50.00%) Digital Analyst
1 13 (50.00%) Digital Marketing Analyst
1 13 (50.00%) Marketing Analyst
2 5 (19.23%) Developer
3 4 (15.38%) JavaScript Developer
4 3 (11.54%) Data Analyst
4 3 (11.54%) Marketing Data Analyst
4 3 (11.54%) PHP Developer
4 3 (11.54%) Web Developer
5 2 (7.69%) Account Manager
5 2 (7.69%) Digital Account Manager
5 2 (7.69%) Marketing Manager
5 2 (7.69%) PHP Web Developer
5 2 (7.69%) PPC Executive
6 1 (3.85%) Full Stack Developer
6 1 (3.85%) JavaScript Engineer
6 1 (3.85%) Perl Software Engineer
6 1 (3.85%) Senior JavaScript Developer
6 1 (3.85%) WordPress Developer
Libraries, Frameworks & Software Standards
1 5 (19.23%) HTML
2 4 (15.38%) CSS
2 4 (15.38%) CSS3
2 4 (15.38%) HTML5
2 4 (15.38%) jQuery
2 4 (15.38%) Twitter Bootstrap
3 1 (3.85%) Catalyst
3 1 (3.85%) DBIx::Class
3 1 (3.85%) Moose
Miscellaneous
1 2 (7.69%) Analytical Skills
1 2 (7.69%) User Experience
2 1 (3.85%) NHS
Processes & Methodologies
1 18 (69.23%) Analytics
1 18 (69.23%) Pay per click
2 13 (50.00%) SEO
3 11 (42.31%) Digital Analytics
4 9 (34.62%) Actionable Insight
4 9 (34.62%) Email Marketing
5 8 (30.77%) Mathematics
6 5 (19.23%) Marketing Strategy
6 5 (19.23%) Web Development
7 4 (15.38%) Front End Development
8 2 (7.69%) Conversion Rate Optimisation
8 2 (7.69%) Line Management
8 2 (7.69%) Web Analytics
9 1 (3.85%) A/B Testing
9 1 (3.85%) Agile Software Development
9 1 (3.85%) Content Management
9 1 (3.85%) Data Analysis
9 1 (3.85%) High Availability
9 1 (3.85%) Programme Management
9 1 (3.85%) Test Strategy
Programming Languages
1 14 (53.85%) JavaScript
2 9 (34.62%) Python
3 8 (30.77%) SQL
4 4 (15.38%) PHP
5 1 (3.85%) C++
5 1 (3.85%) Perl
5 1 (3.85%) Tcl
Qualifications
1 1 (3.85%) Degree
Vendors
1 18 (69.23%) Google
2 9 (34.62%) Microsoft
3 1 (3.85%) Adobe
3 1 (3.85%) Crazy Egg
3 1 (3.85%) Facebook
3 1 (3.85%) Hotjar
3 1 (3.85%) Optimizely
3 1 (3.85%) SAP