The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 26 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
26 Mar 2017
Same period 2016 Same period 2015
Digital Marketing
England / South East
Rank 169 199 202
Rank change year-on-year +30 +3  
Contract jobs citing Digital Marketing 72 66 58
As % of all contract IT jobs advertised in the South East 0.93% 0.72% 0.59%
As % of the Processes & Methodologies category 1.14% 0.88% 0.75%
Number of daily rates quoted 57 52 34
Median daily rate £400 £350 £356
Median daily rate % change year-on-year +14.28% -1.75%  
90% offered a daily rate of more than £183 £185 £215
10% offered a daily rate of more than £493 £461 £460
UK excluding London median daily rate £425 £350 £350
% change year-on-year +21.42% -  
Number of hourly rates quoted 3 3 3
Median hourly rate £31.50 £15.00 £14.50
Median hourly rate % change year-on-year +110.00% +3.44%  
90% offered a hourly rate of more than £29.90 £15.00 £12.90
10% offered a hourly rate of more than £44.30 £15.80 £18.10
UK excluding London median hourly rate £31.50 £18.00 £18.00
% change year-on-year +75.00% -  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process and methodology skills.

Contract Process & Methodology Skills
South East
Contract job vacancies with a requirement for process and methodology skills 6306 7493 7783
As % of all contract IT job vacancies advertised in the South East 81.55% 81.26% 79.39%
Number of daily rates quoted 3647 4607 4279
Median daily rate £425 £400 £394
Median daily rate % change year-on-year +6.25% +1.52%  
90% offered a daily rate of more than £288 £275 £265
10% offered a daily rate of more than £550 £525 £525
UK excluding London median daily rate £410 £400 £398
% change year-on-year +2.50% +0.62%  
Number of hourly rates quoted 237 268 276
Median hourly rate £30.00 £40.00 £33.50
Median hourly rate % change year-on-year -25.00% +19.40%  
90% offered a hourly rate of more than £12.50 £13.75 £13.75
10% offered a hourly rate of more than £55.00 £61.00 £45.00
UK excluding London median hourly rate £36.00 £38.75 £30.00
% change year-on-year -7.09% +29.16%  

Digital Marketing
Job Vacancy Trend in the South East

The job posting trend of jobs advertised in the South East citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in the South East

Digital Marketing
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in the South East.

Contractor daily rate trend for Digital Marketing in the South East

Digital Marketing
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Digital Marketing in the South East over the 3 months to 26 March 2017.

Contractor daily rate histogram for Digital Marketing in the South East

Digital Marketing
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing in the South East.

Contractor hourly rate trend for Digital Marketing in the South East

Digital Marketing
Contractor Hourly Rate Histogram in the South East

The hourly rate distribution of IT jobs citing Digital Marketing in the South East over the 3 months to 26 March 2017.

Contractor hourly rate histogram for Digital Marketing in the South East

Digital Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the South East region over the 3 months to 26 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Berkshire +21 24 £358 +11.02% 12
Surrey +13 17 £350 - 4
Hampshire +20 15 £475 +26.66% 14
Buckinghamshire -11 10 £425 +1.49% 9
Kent +8 1 £510 +53.84% 1
West Sussex +2 1 £575 +130.00% 6
Home Counties - 1 £225 -
Middlesex - 1 £400 - 1
East Sussex - 1 £325 - 1
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the South East

For the 6 months to 26 March 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Digital Marketing.

1 128 (100.00%) Marketing
2 85 (66.41%) Finance
3 72 (56.25%) Electronics
3 72 (56.25%) SAP
4 70 (54.69%) Manufacturing
5 69 (53.91%) Telecoms
6 68 (53.13%) Programme Management
6 68 (53.13%) SAP Oil and Gas
6 68 (53.13%) Business Intelligence
7 26 (20.31%) Agile Software Development
8 25 (19.53%) Analytics
9 21 (16.41%) HTML
9 21 (16.41%) Project Management
10 20 (15.63%) CRM
11 19 (14.84%) Linux
11 19 (14.84%) SQL
12 16 (12.50%) Oracle
12 16 (12.50%) Security Cleared
13 15 (11.72%) SC Cleared
14 14 (10.94%) Workflow
15 13 (10.16%) JavaScript
15 13 (10.16%) E-Commerce
15 13 (10.16%) Google
15 13 (10.16%) DevOps
16 12 (9.38%) Analytical Skills
16 12 (9.38%) Change Management
16 12 (9.38%) CMS
17 11 (8.59%) VMware
17 11 (8.59%) Red Hat
17 11 (8.59%) Microsoft

Digital Marketing
Top Related IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (9.38%) CMS
2 6 (4.69%) SharePoint
3 5 (3.91%) SAS
3 5 (3.91%) WebLogic
4 4 (3.13%) Apache
4 4 (3.13%) Tomcat
5 3 (2.34%) Confluence
5 3 (2.34%) IIS
5 3 (2.34%) WordPress
6 1 (0.78%) Adobe Experience Manager
6 1 (0.78%) CICS
6 1 (0.78%) Drupal
6 1 (0.78%) ExpressionEngine
6 1 (0.78%) GlassFish
6 1 (0.78%) Oracle SOA Suite
6 1 (0.78%) SharePoint 2013
6 1 (0.78%) SharePoint Server
6 1 (0.78%) Sitecore CMS
6 1 (0.78%) WebSphere
6 1 (0.78%) WebSphere Application Server
Applications
1 3 (2.34%) MS Excel
2 2 (1.56%) OmniGraffle
3 1 (0.78%) MS Office
3 1 (0.78%) MS PowerPoint
3 1 (0.78%) Photoshop
Business Applications
1 68 (53.13%) SAP Oil and Gas
2 2 (1.56%) Oracle Applications
2 2 (1.56%) SAP Hybris
3 1 (0.78%) Infor CRM
3 1 (0.78%) Oracle 11i
3 1 (0.78%) Oracle BPM
3 1 (0.78%) Oracle EBS
3 1 (0.78%) SAP cProjects
3 1 (0.78%) SAP ERP
3 1 (0.78%) SAP MDG
3 1 (0.78%) SAP MDM
3 1 (0.78%) Unica
Cloud Services
1 10 (7.81%) Google Analytics
2 9 (7.03%) SmartFocus
3 4 (3.13%) Adobe Analytics
4 3 (2.34%) Amazon AWS
4 3 (2.34%) Microsoft Azure
4 3 (2.34%) Office 365
5 2 (1.56%) Amazon EC2
5 2 (1.56%) Yammer
6 1 (0.78%) IaaS
6 1 (0.78%) PaaS
6 1 (0.78%) Taleo
Communications & Networking
1 8 (6.25%) SMS
2 4 (3.13%) Internet
2 4 (3.13%) TCP/IP
3 2 (1.56%) DNS
3 2 (1.56%) FTP
3 2 (1.56%) HTTP
3 2 (1.56%) HTTPS
3 2 (1.56%) IP Telephony
3 2 (1.56%) Kerberos
3 2 (1.56%) LAN
3 2 (1.56%) NAS
3 2 (1.56%) Skype
3 2 (1.56%) SSL
3 2 (1.56%) Wireless
3 2 (1.56%) WLAN
4 1 (0.78%) Cisco Nexus
4 1 (0.78%) Firewall
4 1 (0.78%) Network Security
4 1 (0.78%) PuTTY
4 1 (0.78%) WinSCP
Database & Business Intelligence
1 8 (6.25%) Hadoop
1 8 (6.25%) Oracle Database
1 8 (6.25%) Oracle Database 11g
2 5 (3.91%) Big Data
2 5 (3.91%) Data Warehouse
2 5 (3.91%) RDBMS
2 5 (3.91%) Relational Database
2 5 (3.91%) SQL Server
3 4 (3.13%) Oracle BI EE
3 4 (3.13%) Oracle BI Publisher
3 4 (3.13%) Oracle OWB
4 3 (2.34%) MySQL
4 3 (2.34%) Oracle Reports
4 3 (2.34%) PostgreSQL
5 2 (1.56%) Data Mining
5 2 (1.56%) DB2
5 2 (1.56%) MariaDB
5 2 (1.56%) Oracle Database 10g
5 2 (1.56%) SQL Server 2008
6 1 (0.78%) SQL Server 2012
Development Applications
1 8 (6.25%) Oracle APEX
2 6 (4.69%) JIRA
3 4 (3.13%) Git (software)
3 4 (3.13%) Selenium
3 4 (3.13%) SpecFlow
3 4 (3.13%) Team Foundation Server
3 4 (3.13%) TeamCity
4 3 (2.34%) Jenkins
4 3 (2.34%) Subversion
5 2 (1.56%) Axure RP
5 2 (1.56%) Balsamiq Mockups
5 2 (1.56%) HP UFT
5 2 (1.56%) Toad
6 1 (0.78%) Eclipse
6 1 (0.78%) Moq
6 1 (0.78%) MSTest
6 1 (0.78%) NuGet
6 1 (0.78%) Oracle Forms
6 1 (0.78%) TestNG
6 1 (0.78%) Visual Studio Team System
General
1 128 (100.00%) Marketing
2 85 (66.41%) Finance
3 72 (56.25%) Electronics
4 70 (54.69%) Manufacturing
5 69 (53.91%) Telecoms
6 8 (6.25%) Legal
7 6 (4.69%) Pharmaceutical
8 3 (2.34%) Financial Institution
8 3 (2.34%) German Language
9 2 (1.56%) Advertising
9 2 (1.56%) Brand Awareness
9 2 (1.56%) Publishing
9 2 (1.56%) Retail
10 1 (0.78%) Aerospace
10 1 (0.78%) Banking
10 1 (0.78%) Military
Job Titles
1 20 (15.63%) Analyst
2 18 (14.06%) Developer
3 15 (11.72%) Project Manager
4 10 (7.81%) Business Analyst
5 9 (7.03%) Architect
6 8 (6.25%) Digital Executive
6 8 (6.25%) Digital Marketing Executive
6 8 (6.25%) Marketing Executive
7 7 (5.47%) Digital Analyst
8 5 (3.91%) Change Manager
8 5 (3.91%) DevOps Engineer
8 5 (3.91%) Digital Project Manager
8 5 (3.91%) Project Officer
8 5 (3.91%) Project Support Officer
8 5 (3.91%) Support Officer
8 5 (3.91%) Web Developer
9 4 (3.13%) Communications Manager
9 4 (3.13%) IT Project Manager
9 4 (3.13%) Marketing Manager
9 4 (3.13%) Web Analyst
Libraries, Frameworks & Software Standards
1 21 (16.41%) HTML
2 10 (7.81%) CSS
3 6 (4.69%) Middleware
4 5 (3.91%) .NET
5 4 (3.13%) Ajax
5 4 (3.13%) jQuery
5 4 (3.13%) Web Services
6 3 (2.34%) CSS3
6 3 (2.34%) HTML5
6 3 (2.34%) LAMP
6 3 (2.34%) Oracle Fusion
7 2 (1.56%) ASP.NET
7 2 (1.56%) OAuth2
7 2 (1.56%) RESTful
7 2 (1.56%) XML
8 1 (0.78%) .NET Framework
8 1 (0.78%) Kafka
8 1 (0.78%) Ruby on Rails
8 1 (0.78%) Symfony
8 1 (0.78%) WCF
Miscellaneous
1 12 (9.38%) Analytical Skills
2 9 (7.03%) Social Media
3 7 (5.47%) NHS
3 7 (5.47%) User Experience
4 6 (4.69%) Data Centre
5 5 (3.91%) Digital Media
6 2 (1.56%) W3C
7 1 (0.78%) CESG
7 1 (0.78%) Clustering
7 1 (0.78%) Computer Science
7 1 (0.78%) Foreign Exchange (FX)
7 1 (0.78%) Hybrid Cloud
7 1 (0.78%) Life Science
7 1 (0.78%) Mainframe
7 1 (0.78%) Mobile App
7 1 (0.78%) N-Tier
7 1 (0.78%) Public Cloud
7 1 (0.78%) Virtual Team
Operating Systems
1 19 (14.84%) Linux
2 7 (5.47%) Red Hat Enterprise Linux
2 7 (5.47%) Windows
3 4 (3.13%) Unix
4 3 (2.34%) Oracle Linux
5 1 (0.78%) CentOS
5 1 (0.78%) Solaris
5 1 (0.78%) Windows Server
5 1 (0.78%) Windows Server 2012
5 1 (0.78%) Windows Vista
Processes & Methodologies
1 68 (53.13%) Business Intelligence
1 68 (53.13%) Programme Management
2 26 (20.31%) Agile Software Development
3 25 (19.53%) Analytics
4 21 (16.41%) Project Management
5 20 (15.63%) CRM
6 14 (10.94%) Workflow
7 13 (10.16%) DevOps
7 13 (10.16%) E-Commerce
8 12 (9.38%) Change Management
9 10 (7.81%) Content Management
9 10 (7.81%) SEO
10 9 (7.03%) Business Analysis
10 9 (7.03%) Marketing Automation
10 9 (7.03%) Migration
10 9 (7.03%) Personalization
10 9 (7.03%) Scrum
11 8 (6.25%) Mobile Marketing
11 8 (6.25%) Mobile Optimisation
11 8 (6.25%) Workflow Management
Programming Languages
1 19 (14.84%) SQL
2 13 (10.16%) JavaScript
3 8 (6.25%) Java
3 8 (6.25%) PHP
4 7 (5.47%) Shell Script
5 6 (4.69%) PL/SQL
5 6 (4.69%) Python
6 5 (3.91%) Bash Shell
6 5 (3.91%) PowerShell
7 4 (3.13%) C#
7 4 (3.13%) F#
7 4 (3.13%) Perl
8 2 (1.56%) Ruby
8 2 (1.56%) VB
8 2 (1.56%) VBScript
9 1 (0.78%) C
9 1 (0.78%) COBOL
9 1 (0.78%) Groovy
9 1 (0.78%) Tcl
9 1 (0.78%) T-SQL
Qualifications
1 16 (12.50%) Security Cleared
2 15 (11.72%) SC Cleared
3 7 (5.47%) Degree
4 2 (1.56%) ITIL Foundation Certificate
5 1 (0.78%) CCIE
5 1 (0.78%) CCNP
5 1 (0.78%) Chartered Engineer
5 1 (0.78%) Cisco Certification
5 1 (0.78%) DV Cleared
Quality Assurance & Compliance
1 4 (3.13%) PMO
2 3 (2.34%) JSP 440
3 2 (1.56%) Data Quality
3 2 (1.56%) QA
4 1 (0.78%) Disclosure Scotland
4 1 (0.78%) EFQM
4 1 (0.78%) GDPR
4 1 (0.78%) SLA
System Software
1 5 (3.91%) VMware Infrastructure
2 3 (2.34%) Active Directory
2 3 (2.34%) Docker
2 3 (2.34%) Oracle RAC
2 3 (2.34%) vCloud
2 3 (2.34%) VMware ESXi
2 3 (2.34%) vSphere
3 2 (1.56%) NFS
3 2 (1.56%) Samba
3 2 (1.56%) Squid
3 2 (1.56%) VMware Workstation
3 2 (1.56%) XenServer
4 1 (0.78%) HDFS
4 1 (0.78%) Hyper-V
4 1 (0.78%) XenApp
Systems Management
1 5 (3.91%) Ansible
2 3 (2.34%) Puppet
2 3 (2.34%) ZABBIX
3 2 (1.56%) Data Guard
3 2 (1.56%) Nagios
4 1 (0.78%) AppDNA
4 1 (0.78%) Enterprise Manager Cloud Control
4 1 (0.78%) Oracle Enterprise Manager
4 1 (0.78%) Oracle RMAN
4 1 (0.78%) vRealize
Vendors
1 72 (56.25%) SAP
2 16 (12.50%) Oracle
3 13 (10.16%) Google
4 11 (8.59%) Microsoft
4 11 (8.59%) Red Hat
4 11 (8.59%) VMware
5 9 (7.03%) Adobe
6 8 (6.25%) Tableau
7 5 (3.91%) HP
8 4 (3.13%) hybris
8 4 (3.13%) Twitter
9 3 (2.34%) Cisco
9 3 (2.34%) Citrix
9 3 (2.34%) Facebook
9 3 (2.34%) Salesforce.com
10 2 (1.56%) Avaya
10 2 (1.56%) EMC
10 2 (1.56%) IBM
10 2 (1.56%) Software AG
10 2 (1.56%) Teradata
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