Period
to 18 November 2018

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 18 November 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
England > South East
6 months to
18 Nov 2018
Same period 2017 Same period 2016
Rank 252 192 233
Rank change year-on-year -60 +41 -27
Contract jobs citing Digital Marketing 129 195 158
As % of all contract IT jobs advertised in the South East 0.79% 1.17% 0.94%
As % of the Processes & Methodologies category 0.91% 1.39% 1.12%
Number of daily rates quoted 90 122 127
South East median daily rate £375 £450 £375
Median daily rate % change year-on-year -16.67% +20.00% +15.38%
10th Percentile £140 £243 £180
90th Percentile £600 £544 £530
England median daily rate £475 £475 £400
% change year-on-year - +18.75% +11.11%
Number of hourly rates quoted 5 8 10
South East median hourly rate £34.00 £32.00 £22.50
Median hourly rate % change year-on-year +6.25% +42.22% +12.50%
10th Percentile £33.00 £16.25 £18.72
90th Percentile £41.80 £38.45 £38.23
England median hourly rate £34.50 £34.00 £22.50
% change year-on-year +1.47% +51.11% -35.71%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Contract vacancies with a requirement for process or methodology skills 14,133 14,062 14,067
As % of all contract IT jobs advertised in the South East 86.20% 84.19% 84.03%
Number of daily rates quoted 8,519 8,406 8,488
South East median daily rate £438 £425 £400
Median daily rate % change year-on-year +2.94% +6.25% +2.56%
10th Percentile £279 £263 £250
90th Percentile £588 £575 £560
England median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% +1.19%
Number of hourly rates quoted 455 470 580
South East median hourly rate £28.50 £22.75 £25.00
Median hourly rate % change year-on-year +25.27% -9.00% +0.60%
10th Percentile £12.00 £11.25 £11.50
90th Percentile £52.50 £50.00 £50.00
England median hourly rate £22.00 £23.50 £23.00
% change year-on-year -6.38% +2.17% +4.55%

Digital Marketing
Job Vacancy Trend in the South East

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Digital Marketing in the South East

Digital Marketing
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in the South East.

Contractor daily rate trend for Digital Marketing in the South East

Digital Marketing
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Digital Marketing in the South East over the 6 months to 18 November 2018.

Contractor daily rate histogram for Digital Marketing in the South East

Digital Marketing
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in the South East.

Contractor hourly rate trend for Digital Marketing in the South East

Digital Marketing
Contractor Hourly Rate Histogram in the South East

The hourly rate distribution of IT jobs citing Digital Marketing in the South East over the 6 months to 18 November 2018.

Contractor hourly rate histogram for Digital Marketing in the South East

Digital Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the South East region over the 6 months to 18 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley -2 59 £400 -11.11% 27
Berkshire -16 42 £400 -3.03% 7
West Sussex +20 30 £300 -40.00% 1
East Sussex +2 18 £275 -3.51% 4
Oxfordshire +28 14 £538 +168.75% 10
Surrey -34 12 £400 - 8
Hampshire -38 9 £475 -2.56% 4
Buckinghamshire -6 3 £563 +21.62% 10
Kent -3 1 £600 +54.84% 3
Digital Marketing
England

For the 6 months to 18 November 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the South East region with a requirement for Digital Marketing.

1 129 (100.00%) Marketing
2 40 (31.01%) Agile Software Development
3 38 (29.46%) Finance
4 33 (25.58%) Analytics
5 31 (24.03%) Business Intelligence
6 29 (22.48%) SAP
6 29 (22.48%) Manufacturing
6 29 (22.48%) Electronics
6 29 (22.48%) Telecoms
6 29 (22.48%) Programme Management
7 28 (21.71%) JavaScript
8 27 (20.93%) SEO
9 22 (17.05%) HTML
10 21 (16.28%) Google
11 20 (15.50%) HTML5
11 20 (15.50%) CSS
11 20 (15.50%) Data Analysis
12 19 (14.73%) E-Commerce
12 19 (14.73%) Google Analytics
13 18 (13.95%) jQuery
13 18 (13.95%) PHP
13 18 (13.95%) Collaborative Working
14 17 (13.18%) User Experience
14 17 (13.18%) CSS3
15 16 (12.40%) Pay per click
15 16 (12.40%) NHS
15 16 (12.40%) Project Management
16 15 (11.63%) CRM
16 15 (11.63%) Stakeholder Management
16 15 (11.63%) JSON

Digital Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (5.43%) CMS
2 6 (4.65%) Drupal
3 2 (1.55%) Apache
3 2 (1.55%) Oracle Workflow
4 1 (0.78%) Adobe Experience Manager
4 1 (0.78%) WordPress
Applications
1 3 (2.33%) Adobe Creative Suite
1 3 (2.33%) Adobe Illustrator
1 3 (2.33%) InDesign
1 3 (2.33%) Photoshop
1 3 (2.33%) Spreadsheet
2 2 (1.55%) Microsoft Office
2 2 (1.55%) Microsoft PowerPoint
3 1 (0.78%) Microsoft Excel
3 1 (0.78%) Microsoft Project
Business Applications
1 7 (5.43%) Eloqua
2 1 (0.78%) Adobe Campaign
Cloud Services
1 19 (14.73%) Google Analytics
2 8 (6.20%) Microsoft Azure
3 7 (5.43%) BlueKai
4 5 (3.88%) Cloud Computing
5 2 (1.55%) Amazon AWS
6 1 (0.78%) Adobe Analytics
Communications & Networking
1 5 (3.88%) Internet
2 2 (1.55%) SMS
3 1 (0.78%) Intranet
3 1 (0.78%) SSL
Database & Business Intelligence
1 14 (10.85%) MySQL
2 2 (1.55%) SQL Server
3 1 (0.78%) Hadoop
3 1 (0.78%) PostgreSQL
3 1 (0.78%) Relational Database
3 1 (0.78%) SQL Server 2008
3 1 (0.78%) SQL Server Integration Services
3 1 (0.78%) SQL Server Reporting Services
Development Applications
1 6 (4.65%) Git (software)
2 3 (2.33%) Jenkins
3 2 (1.55%) CMake
3 2 (1.55%) Selenium
3 2 (1.55%) Sonatype Nexus
4 1 (0.78%) JIRA
4 1 (0.78%) TestRail
4 1 (0.78%) Visual Studio
General
1 129 (100.00%) Marketing
2 38 (29.46%) Finance
3 29 (22.48%) Electronics
3 29 (22.48%) Manufacturing
3 29 (22.48%) Telecoms
4 10 (7.75%) Retail
5 8 (6.20%) Publishing
6 7 (5.43%) Advertising
7 6 (4.65%) Pharmaceutical
8 3 (2.33%) Automotive
9 1 (0.78%) Banking
9 1 (0.78%) Games
Job Titles
1 29 (22.48%) Analyst
2 23 (17.83%) Developer
3 18 (13.95%) Project Manager
4 17 (13.18%) Web Analyst
5 14 (10.85%) Google Analytics Analyst
5 14 (10.85%) Google Analytics Web Analyst
5 14 (10.85%) Web Analytics Analyst
6 13 (10.08%) Full Stack Developer
6 13 (10.08%) PHP Developer
7 11 (8.53%) Desktop Support
8 10 (7.75%) Marketing Manager
9 9 (6.98%) Desktop Engineer
9 9 (6.98%) Desktop Support Engineer
9 9 (6.98%) Digital Analyst
9 9 (6.98%) Support Engineer
10 7 (5.43%) Business Analyst
11 6 (4.65%) Architect
11 6 (4.65%) Digital Delivery Manager
11 6 (4.65%) Digital Project Manager
11 6 (4.65%) Junior
Libraries, Frameworks & Software Standards
1 22 (17.05%) HTML
2 20 (15.50%) CSS
2 20 (15.50%) HTML5
3 18 (13.95%) jQuery
4 17 (13.18%) CSS3
5 15 (11.63%) JSON
6 5 (3.88%) Laravel
6 5 (3.88%) Symfony
7 4 (3.10%) React
7 4 (3.10%) Vue.js
8 2 (1.55%) AngularJS
8 2 (1.55%) Kafka
9 1 (0.78%) DirectX
9 1 (0.78%) Django
9 1 (0.78%) RESTful
9 1 (0.78%) scikit-learn
9 1 (0.78%) TensorFlow
9 1 (0.78%) Web Services
Miscellaneous
1 17 (13.18%) User Experience
2 16 (12.40%) NHS
3 15 (11.63%) Social Media
4 13 (10.08%) Analytical Skills
5 9 (6.98%) Virtual Team
6 6 (4.65%) Computer Science
6 6 (4.65%) PMI
7 5 (3.88%) Public Cloud
8 3 (2.33%) Graphic Design
8 3 (2.33%) Mobile App
9 2 (1.55%) Algorithms
9 2 (1.55%) Replication
10 1 (0.78%) 3D Graphics
10 1 (0.78%) Animation
10 1 (0.78%) Blog
10 1 (0.78%) Client/Server
10 1 (0.78%) Data Structures
10 1 (0.78%) Reference Data
Operating Systems
1 14 (10.85%) Windows
2 6 (4.65%) Windows 7
3 5 (3.88%) Windows XP
4 3 (2.33%) Linux
5 2 (1.55%) Mac OS X
6 1 (0.78%) Windows 10
Processes & Methodologies
1 40 (31.01%) Agile Software Development
2 33 (25.58%) Analytics
3 31 (24.03%) Business Intelligence
4 29 (22.48%) Programme Management
5 27 (20.93%) SEO
6 20 (15.50%) Data Analysis
7 19 (14.73%) E-Commerce
8 18 (13.95%) Collaborative Working
9 16 (12.40%) Pay per click
9 16 (12.40%) Project Management
10 15 (11.63%) CRM
10 15 (11.63%) Stakeholder Management
11 14 (10.85%) Asset Management
12 13 (10.08%) Customer Engagement
12 13 (10.08%) Matrix Organization
12 13 (10.08%) Problem-Solving
13 12 (9.30%) Business Analysis
13 12 (9.30%) SDLC
14 11 (8.53%) Stakeholder Engagement
14 11 (8.53%) Workflow
Programming Languages
1 28 (21.71%) JavaScript
2 18 (13.95%) PHP
3 4 (3.10%) ES6
4 3 (2.33%) C++
4 3 (2.33%) Python
4 3 (2.33%) SQL
5 1 (0.78%) Bash Shell
5 1 (0.78%) C#
5 1 (0.78%) Ruby
5 1 (0.78%) T-SQL
5 1 (0.78%) VC++
Qualifications
1 13 (10.08%) Degree
2 7 (5.43%) Master's Degree
2 7 (5.43%) MBA
2 7 (5.43%) PMI Certification
2 7 (5.43%) PMP
3 6 (4.65%) MCDST
3 6 (4.65%) Microsoft Certification
3 6 (4.65%) PRINCE2 Certification
4 1 (0.78%) ISTQB
Quality Assurance & Compliance
1 7 (5.43%) QA
2 2 (1.55%) PMO
3 1 (0.78%) GDPR
System Software
1 2 (1.55%) Docker
Systems Management
1 2 (1.55%) Ansible
Vendors
1 29 (22.48%) SAP
2 21 (16.28%) Google
3 10 (7.75%) Microsoft
4 7 (5.43%) Oracle
5 6 (4.65%) Adobe
6 4 (3.10%) Facebook
6 4 (3.10%) Twitter
7 2 (1.55%) DoubleClick
7 2 (1.55%) Marketo
7 2 (1.55%) Salesforce.com
8 1 (0.78%) Chordiant
8 1 (0.78%) Cisco
8 1 (0.78%) Pega
8 1 (0.78%) RedPrairie
8 1 (0.78%) Tableau
8 1 (0.78%) Workday