Period
to 18 February 2018

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 18 February 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
England > South East
6 months to
18 Feb 2018
Same period 2017 Same period 2016
Rank 245 225 219
Rank change year-on-year -20 -6 +41
Contract jobs citing Digital Marketing 129 129 168
As % of all contract IT jobs advertised in the South East 0.78% 0.84% 0.91%
As % of the Processes & Methodologies category 0.94% 1.03% 1.13%
Number of daily rates quoted 77 115 132
South East median daily rate £400 £400 £350
Median daily rate % change year-on-year - +14.29% -12.50%
10th Percentile £241 £180 £184
90th Percentile £515 £533 £474
England median daily rate £450 £425 £375
% change year-on-year +5.88% +13.33% -3.23%
Number of hourly rates quoted 4 4 9
South East median hourly rate £37.50 £22.00 £35.00
Median hourly rate % change year-on-year +70.45% -37.14% +108.96%
10th Percentile £31.70 £19.88 £13.00
90th Percentile £69.60 £23.75 £57.50
England median hourly rate £36.00 £24.69 £36.00
% change year-on-year +45.82% -31.42% +67.44%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Contract vacancies with a requirement for process or methodology skills 13,720 12,564 14,910
As % of all contract IT jobs advertised in the South East 83.11% 81.90% 81.16%
Number of daily rates quoted 8,243 7,459 8,904
South East median daily rate £425 £413 £400
Median daily rate % change year-on-year +3.03% +3.13% +6.67%
10th Percentile £275 £250 £253
90th Percentile £588 £575 £538
England median daily rate £450 £438 £425
% change year-on-year +2.86% +2.94% +4.29%
Number of hourly rates quoted 419 511 620
South East median hourly rate £25.00 £25.00 £30.13
Median hourly rate % change year-on-year - -17.01% +50.63%
10th Percentile £11.25 £11.06 £11.63
90th Percentile £50.75 £50.00 £52.78
England median hourly rate £24.09 £25.00 £23.50
% change year-on-year -3.64% +6.38% +17.50%

Digital Marketing
Job Vacancy Trend in the South East

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Digital Marketing in the South East

Digital Marketing
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in the South East.

Contractor daily rate trend for Digital Marketing in the South East

Digital Marketing
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Digital Marketing in the South East over the 6 months to 18 February 2018.

Contractor daily rate histogram for Digital Marketing in the South East

Digital Marketing
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in the South East.

Contractor hourly rate trend for Digital Marketing in the South East

Digital Marketing
Contractor Hourly Rate Histogram in the South East

The hourly rate distribution of IT jobs citing Digital Marketing in the South East over the 6 months to 18 February 2018.

Contractor hourly rate histogram for Digital Marketing in the South East

Digital Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the South East region over the 6 months to 18 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley -16 73 £375 -9.09% 32
Berkshire -34 40 £363 -9.38% 17
Surrey -9 35 £425 +52.33% 13
Buckinghamshire -7 26 £450 +4.65% 8
Hampshire +1 13 £500 +17.65% 12
Oxfordshire -6 7 £300 - 7
East Sussex -4 4 £229 -29.62% 9
West Sussex +2 2 - - 5
Middlesex +3 1 £225 -57.14%
Digital Marketing
England

For the 6 months to 18 February 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the South East region with a requirement for Digital Marketing.

1 129 (100.00%) Marketing
2 53 (41.09%) Finance
3 47 (36.43%) Electronics
3 47 (36.43%) Telecoms
4 46 (35.66%) Business Intelligence
5 43 (33.33%) Agile Software Development
6 40 (31.01%) Manufacturing
7 39 (30.23%) SAP
8 38 (29.46%) Programme Management
9 37 (28.68%) Adobe
10 32 (24.81%) Social Media
11 30 (23.26%) Analytics
12 24 (18.60%) Project Management
13 23 (17.83%) SEO
13 23 (17.83%) HTML
14 21 (16.28%) E-Commerce
15 20 (15.50%) SQL
16 17 (13.18%) CRM
16 17 (13.18%) Adobe Campaign
17 16 (12.40%) Java
18 15 (11.63%) Google
18 15 (11.63%) JavaScript
19 14 (10.85%) MVC
19 14 (10.85%) Pay per click
19 14 (10.85%) Web Analytics
19 14 (10.85%) Degree
20 13 (10.08%) Google Analytics
20 13 (10.08%) Email Marketing
20 13 (10.08%) Microsoft Azure
20 13 (10.08%) User Experience

Digital Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (8.53%) CMS
2 10 (7.75%) SharePoint
3 8 (6.20%) Mule
3 8 (6.20%) WordPress
4 4 (3.10%) Drupal
5 3 (2.33%) Adobe Experience Manager
5 3 (2.33%) Confluence
5 3 (2.33%) IIS
5 3 (2.33%) MS Project Server
6 1 (0.78%) Apache
6 1 (0.78%) Apache Pig
6 1 (0.78%) LiveCycle
6 1 (0.78%) OpenStack
6 1 (0.78%) SAS
6 1 (0.78%) WebSphere
Applications
1 12 (9.30%) Microsoft PowerPoint
2 6 (4.65%) Microsoft Excel
3 5 (3.88%) Adobe Illustrator
3 5 (3.88%) Photoshop
4 4 (3.10%) Microsoft Project
5 3 (2.33%) Adobe Creative Suite
5 3 (2.33%) InDesign
5 3 (2.33%) MS Visio
6 1 (0.78%) SPSS
Business Applications
1 17 (13.18%) Adobe Campaign
2 5 (3.88%) Eloqua
3 3 (2.33%) Lawson
3 3 (2.33%) Oracle CRM
3 3 (2.33%) Oracle CRM On Demand
3 3 (2.33%) WebTrends
4 1 (0.78%) Dynamics CRM
4 1 (0.78%) Salesforce.com CRM
4 1 (0.78%) SAP BPC
Cloud Services
1 13 (10.08%) Google Analytics
1 13 (10.08%) Microsoft Azure
2 11 (8.53%) Adobe Analytics
3 5 (3.88%) Amazon AWS
4 2 (1.55%) Slack
5 1 (0.78%) Akamai
5 1 (0.78%) AWS Lambda
5 1 (0.78%) Cloud Computing
5 1 (0.78%) GitHub
5 1 (0.78%) IaaS
5 1 (0.78%) npm
5 1 (0.78%) SaaS
5 1 (0.78%) Serverless
5 1 (0.78%) Trello
Communications & Networking
1 5 (3.88%) SMS
2 4 (3.10%) DNS
3 2 (1.55%) Internet
4 1 (0.78%) Asterisk PBX
4 1 (0.78%) CTI
4 1 (0.78%) FTP
4 1 (0.78%) HTTP
4 1 (0.78%) HTTPS
4 1 (0.78%) IPsec
4 1 (0.78%) PBX
4 1 (0.78%) RTP
4 1 (0.78%) SAN
4 1 (0.78%) Softphone
4 1 (0.78%) SSH
4 1 (0.78%) TCP/IP
4 1 (0.78%) VoIP
4 1 (0.78%) Wireless
Database & Business Intelligence
1 3 (2.33%) Big Data
1 3 (2.33%) NoSQL
2 2 (1.55%) Apache Cassandra
2 2 (1.55%) Data Warehouse
2 2 (1.55%) Hadoop
2 2 (1.55%) MongoDB
2 2 (1.55%) MySQL
2 2 (1.55%) Power BI
2 2 (1.55%) SQL Server
3 1 (0.78%) Amazon Redshift
3 1 (0.78%) DataStage
3 1 (0.78%) DB2
3 1 (0.78%) Informix
3 1 (0.78%) Oracle Reports
3 1 (0.78%) PostgreSQL
3 1 (0.78%) QlikView
3 1 (0.78%) SQL Server 2005
3 1 (0.78%) SQL Server Analysis Services
3 1 (0.78%) SQL Server Integration Services
3 1 (0.78%) SQL Server Reporting Services
Development Applications
1 8 (6.20%) Visual Website Optimizer
2 7 (5.43%) JIRA
3 4 (3.10%) Visual Studio
4 2 (1.55%) Git (software)
4 2 (1.55%) Maven
5 1 (0.78%) Atlassian Bamboo
5 1 (0.78%) Bitbucket
5 1 (0.78%) git-flow
5 1 (0.78%) Jenkins
5 1 (0.78%) Sonatype Nexus
5 1 (0.78%) Team Foundation Server
5 1 (0.78%) TeamCity
General
1 129 (100.00%) Marketing
2 53 (41.09%) Finance
3 47 (36.43%) Electronics
3 47 (36.43%) Telecoms
4 40 (31.01%) Manufacturing
5 8 (6.20%) Brand Awareness
5 8 (6.20%) Financial Institution
6 7 (5.43%) Advertising
7 6 (4.65%) Retail
8 3 (2.33%) Publishing
9 2 (1.55%) Legal
9 2 (1.55%) Multimedia
9 2 (1.55%) Pharmaceutical
10 1 (0.78%) Banking
10 1 (0.78%) General Ledger
10 1 (0.78%) Wholesale Banking
Job Titles
1 25 (19.38%) Developer
2 16 (12.40%) Marketing Manager
3 15 (11.63%) Analyst
4 13 (10.08%) Architect
4 13 (10.08%) Marketing Specialist
5 11 (8.53%) Digital Marketing Manager
6 10 (7.75%) Business Analyst
6 10 (7.75%) Digital Marketing Specialist
6 10 (7.75%) Project Manager
7 9 (6.98%) Campaign Manager
7 9 (6.98%) Integration Developer
7 9 (6.98%) Java Developer
8 8 (6.20%) Consultant
8 8 (6.20%) Support Engineer
9 7 (5.43%) Web Developer
10 6 (4.65%) Digital Analyst
10 6 (4.65%) Financial Analyst
11 5 (3.88%) Digital Analytics Specialist
11 5 (3.88%) Google Analytics Specialist
11 5 (3.88%) UX Specialist
Libraries, Frameworks & Software Standards
1 23 (17.83%) HTML
2 10 (7.75%) REST
3 9 (6.98%) Apache Camel
3 9 (6.98%) CSS
3 9 (6.98%) SOAP
4 8 (6.20%) Java EE
4 8 (6.20%) RabbitMQ
4 8 (6.20%) Spring
4 8 (6.20%) Spring MVC
4 8 (6.20%) XML
5 7 (5.43%) .NET
5 7 (5.43%) HTML5
5 7 (5.43%) Web Services
6 6 (4.65%) ASP.NET
6 6 (4.65%) jQuery
7 5 (3.88%) XSLT
8 4 (3.10%) .NET Framework
8 4 (3.10%) AngularJS
8 4 (3.10%) ASP.NET Web Forms
9 3 (2.33%) Flash
Miscellaneous
1 32 (24.81%) Social Media
2 13 (10.08%) User Experience
3 9 (6.98%) Virtual Team
4 8 (6.20%) Hedge funds
5 6 (4.65%) Mobile App
6 5 (3.88%) Analytical Skills
6 5 (3.88%) NHS
7 4 (3.10%) Wiki
8 3 (2.33%) Graphic Design
9 2 (1.55%) Computer Science
9 2 (1.55%) Digital Media
9 2 (1.55%) FMCG
9 2 (1.55%) Infotainment
9 2 (1.55%) Internet of Things
9 2 (1.55%) Marketing Technology
10 1 (0.78%) Greenfield Project
10 1 (0.78%) Public Cloud
10 1 (0.78%) Replication
10 1 (0.78%) Video Editing
Operating Systems
1 7 (5.43%) Windows
2 3 (2.33%) Linux
2 3 (2.33%) Windows Server
3 2 (1.55%) Unix
3 2 (1.55%) Windows 10
3 2 (1.55%) Windows 7
4 1 (0.78%) AIX
4 1 (0.78%) Android
4 1 (0.78%) Apple iOS
4 1 (0.78%) Debian
4 1 (0.78%) Fedora
4 1 (0.78%) Ubuntu
4 1 (0.78%) Windows Server 2012
Processes & Methodologies
1 46 (35.66%) Business Intelligence
2 43 (33.33%) Agile Software Development
3 38 (29.46%) Programme Management
4 30 (23.26%) Analytics
5 24 (18.60%) Project Management
6 23 (17.83%) SEO
7 21 (16.28%) E-Commerce
8 17 (13.18%) CRM
9 14 (10.85%) MVC
9 14 (10.85%) Pay per click
9 14 (10.85%) Web Analytics
10 13 (10.08%) Email Marketing
11 12 (9.30%) Content Management
12 11 (8.53%) Web Development
12 11 (8.53%) Workflow
13 10 (7.75%) Campaign Management
14 9 (6.98%) Change Management
14 9 (6.98%) ERP
15 8 (6.20%) Social Media Marketing
16 7 (5.43%) Campaign Analysis
Programming Languages
1 20 (15.50%) SQL
2 16 (12.40%) Java
3 15 (11.63%) JavaScript
4 5 (3.88%) PHP
5 4 (3.10%) C#
6 2 (1.55%) Python
7 1 (0.78%) Bash Shell
7 1 (0.78%) F#
7 1 (0.78%) Groovy
7 1 (0.78%) PL/SQL
7 1 (0.78%) PowerShell
7 1 (0.78%) R
7 1 (0.78%) Shell Script
7 1 (0.78%) XPath
Qualifications
1 14 (10.85%) Degree
2 7 (5.43%) PMI Certification
2 7 (5.43%) PMP
3 2 (1.55%) Security Cleared
4 1 (0.78%) ACCA
4 1 (0.78%) BC Cleared
4 1 (0.78%) CIMA
4 1 (0.78%) Computer Science Degree
4 1 (0.78%) PRINCE2 Practitioner
4 1 (0.78%) SC Cleared
Quality Assurance & Compliance
1 2 (1.55%) QA
2 1 (0.78%) GDPR
2 1 (0.78%) IFRS
2 1 (0.78%) ISO/IEC 27001
2 1 (0.78%) PA-DSS
2 1 (0.78%) PCI DSS
2 1 (0.78%) PMO
System Software
1 2 (1.55%) VMware Infrastructure
2 1 (0.78%) Apache Flume
2 1 (0.78%) Docker
2 1 (0.78%) Hyper-V
2 1 (0.78%) VMware ESXi
Systems Management
1 1 (0.78%) Ansible
1 1 (0.78%) HP Quality Center
1 1 (0.78%) Kubernetes
1 1 (0.78%) Opscode Chef
1 1 (0.78%) Puppet
1 1 (0.78%) Salt
1 1 (0.78%) vCenter Server
Vendors
1 39 (30.23%) SAP
2 37 (28.68%) Adobe
3 15 (11.63%) Google
4 11 (8.53%) Optimizely
5 9 (6.98%) Oracle
6 7 (5.43%) Crazy Egg
6 7 (5.43%) Hotjar
6 7 (5.43%) Microsoft
6 7 (5.43%) Twitter
7 6 (4.65%) Facebook
7 6 (4.65%) Salesforce.com
8 4 (3.10%) Omniture
9 3 (2.33%) Workday
10 2 (1.55%) HubSpot
10 2 (1.55%) IBM
10 2 (1.55%) Marketo
10 2 (1.55%) Pardot
10 2 (1.55%) Percussion
10 2 (1.55%) Teradata
10 2 (1.55%) VMware