Period
to 22 May 2018

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 22 May 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
England > South East
6 months to
22 May 2018
Same period 2017 Same period 2016
Rank 247 212 234
Rank change year-on-year -35 +22 +45
Contract jobs citing Digital Marketing 127 140 155
As % of all contract IT jobs advertised in the South East 0.76% 0.92% 0.86%
As % of the Processes & Methodologies category 0.90% 1.10% 1.04%
Number of daily rates quoted 91 100 127
South East median daily rate £350 £425 £350
Median daily rate % change year-on-year -17.65% +21.43% -6.67%
10th Percentile £114 £180 £184
90th Percentile £530 £550 £518
England median daily rate £450 £430 £375
% change year-on-year +4.65% +14.67% -
Number of hourly rates quoted 2 6 9
South East median hourly rate £58.25 £25.50 £19.61
Median hourly rate % change year-on-year +128.43% +30.04% +17.07%
10th Percentile £41.18 £20.75 £14.30
90th Percentile £78.73 £40.50 £57.50
England median hourly rate £31.25 £24.00 £26.25
% change year-on-year +30.21% -8.57% +45.83%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Contract vacancies with a requirement for process or methodology skills 14,149 12,724 14,883
As % of all contract IT jobs advertised in the South East 84.64% 83.17% 82.47%
Number of daily rates quoted 8,327 7,381 9,182
South East median daily rate £438 £415 £400
Median daily rate % change year-on-year +5.42% +3.75% +6.67%
10th Percentile £281 £263 £250
90th Percentile £588 £575 £545
England median daily rate £463 £450 £425
% change year-on-year +2.78% +5.88% +4.42%
Number of hourly rates quoted 459 506 560
South East median hourly rate £22.30 £20.75 £23.75
Median hourly rate % change year-on-year +7.47% -12.63% +5.56%
10th Percentile £10.61 £11.47 £11.59
90th Percentile £52.50 £50.38 £52.53
England median hourly rate £22.00 £25.00 £23.00
% change year-on-year -12.00% +8.70% +8.75%

Digital Marketing
Job Vacancy Trend in the South East

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Digital Marketing in the South East

Digital Marketing
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in the South East.

Contractor daily rate trend for Digital Marketing in the South East

Digital Marketing
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Digital Marketing in the South East over the 6 months to 22 May 2018.

Contractor daily rate histogram for Digital Marketing in the South East

Digital Marketing
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in the South East.

Contractor hourly rate trend for Digital Marketing in the South East

Digital Marketing
Contractor Hourly Rate Histogram in the South East

The hourly rate distribution of IT jobs citing Digital Marketing in the South East over the 6 months to 22 May 2018.

Contractor hourly rate histogram for Digital Marketing in the South East

Digital Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the South East region over the 6 months to 22 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley -39 57 £375 -11.76% 29
Berkshire -21 33 £375 -3.23% 20
Surrey -20 25 £300 -14.29% 7
Hampshire -18 19 £438 -6.91% 12
West Sussex +8 15 £325 -43.48% 7
Oxfordshire +2 12 £375 -31.82% 6
Buckinghamshire -25 12 £425 - 3
East Sussex +12 9 £190 -47.59% 7
Kent +15 1 £325 -36.27% 2
Digital Marketing
England

For the 6 months to 22 May 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the South East region with a requirement for Digital Marketing.

1 127 (100.00%) Marketing
2 54 (42.52%) Agile Software Development
3 36 (28.35%) User Experience
4 35 (27.56%) Finance
5 32 (25.20%) Analytics
6 30 (23.62%) Adobe
7 29 (22.83%) E-Commerce
8 25 (19.69%) Telecoms
8 25 (19.69%) SEO
8 25 (19.69%) Social Media
9 24 (18.90%) Publishing
9 24 (18.90%) HTML
10 22 (17.32%) Business Intelligence
11 21 (16.54%) SAP
11 21 (16.54%) Programme Management
12 20 (15.75%) Electronics
13 18 (14.17%) Manufacturing
13 18 (14.17%) Google
14 17 (13.39%) Web Analytics
14 17 (13.39%) Pay per click
15 16 (12.60%) Stakeholder Management
15 16 (12.60%) Google Analytics
15 16 (12.60%) Facebook
15 16 (12.60%) Twitter
16 15 (11.81%) Analytical Skills
16 15 (11.81%) Infographics
16 15 (11.81%) HTML5
16 15 (11.81%) Photoshop
16 15 (11.81%) Content Management
16 15 (11.81%) Adobe Illustrator

Digital Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (11.02%) CMS
2 10 (7.87%) WordPress
3 4 (3.15%) Mule
3 4 (3.15%) SharePoint
4 3 (2.36%) IIS
4 3 (2.36%) SAS
5 2 (1.57%) Drupal
6 1 (0.79%) Apache
6 1 (0.79%) Apache Pig
6 1 (0.79%) LiveCycle
Applications
1 15 (11.81%) Adobe Illustrator
1 15 (11.81%) Photoshop
2 10 (7.87%) Microsoft PowerPoint
3 9 (7.09%) Adobe Creative Suite
3 9 (7.09%) InDesign
4 6 (4.72%) Microsoft Excel
5 1 (0.79%) Microsoft Office
5 1 (0.79%) Microsoft Project
5 1 (0.79%) SPSS
Business Applications
1 10 (7.87%) Eloqua
2 6 (4.72%) Adobe Campaign
3 3 (2.36%) WebTrends
4 2 (1.57%) Dynamics CRM
Cloud Services
1 16 (12.60%) Google Analytics
2 11 (8.66%) Adobe Analytics
3 8 (6.30%) Microsoft Azure
4 3 (2.36%) Amazon AWS
5 2 (1.57%) Cloud Computing
5 2 (1.57%) Dynamics 365
5 2 (1.57%) Office 365
6 1 (0.79%) MailChimp
Communications & Networking
1 3 (2.36%) DNS
2 2 (1.57%) SMS
3 1 (0.79%) HTTP
3 1 (0.79%) SAN
Database & Business Intelligence
1 4 (3.15%) Power BI
2 3 (2.36%) Big Data
3 2 (1.57%) Data Warehouse
3 2 (1.57%) Hadoop
3 2 (1.57%) MySQL
3 2 (1.57%) NoSQL
3 2 (1.57%) SQL Server
4 1 (0.79%) Apache Hive
4 1 (0.79%) Azure SQL Database
4 1 (0.79%) HBase
4 1 (0.79%) Mahout
4 1 (0.79%) Pentaho
4 1 (0.79%) QlikView
4 1 (0.79%) Redis
4 1 (0.79%) SAP HANA
4 1 (0.79%) SQL Server 2005
4 1 (0.79%) SQL Server 2008
4 1 (0.79%) SQL Server Analysis Services
4 1 (0.79%) SQL Server Integration Services
4 1 (0.79%) SQL Server Reporting Services
Development Applications
1 11 (8.66%) Visual Website Optimizer
2 4 (3.15%) Visual Studio
3 1 (0.79%) Git (software)
3 1 (0.79%) Octopus Deploy
3 1 (0.79%) TeamCity
General
1 127 (100.00%) Marketing
2 35 (27.56%) Finance
3 25 (19.69%) Telecoms
4 24 (18.90%) Publishing
5 20 (15.75%) Electronics
6 18 (14.17%) Manufacturing
7 12 (9.45%) Retail
8 9 (7.09%) Advertising
9 5 (3.94%) Legal
9 5 (3.94%) Multimedia
10 3 (2.36%) Banking
11 2 (1.57%) Pharmaceutical
12 1 (0.79%) Automotive
Job Titles
1 23 (18.11%) Designer
2 18 (14.17%) Marketing Manager
3 17 (13.39%) Analyst
4 16 (12.60%) Developer
5 13 (10.24%) Business Analyst
5 13 (10.24%) Consultant
5 13 (10.24%) Content Designer
6 11 (8.66%) Web Content Designer
6 11 (8.66%) Web Designer
7 9 (7.09%) Digital Marketing Manager
7 9 (7.09%) Graphic Designer
8 8 (6.30%) Digital Analyst
8 8 (6.30%) Marketing Analyst
8 8 (6.30%) Project Manager
9 7 (5.51%) Marketing Specialist
9 7 (5.51%) Web Developer
10 6 (4.72%) Analytics Consultant
10 6 (4.72%) Digital Analytics Consultant
10 6 (4.72%) Digital Marketing Analyst
10 6 (4.72%) User Experience Consultant
Libraries, Frameworks & Software Standards
1 24 (18.90%) HTML
2 15 (11.81%) HTML5
3 12 (9.45%) CSS
4 10 (7.87%) Django
5 8 (6.30%) jQuery
6 6 (4.72%) .NET
6 6 (4.72%) ASP.NET
6 6 (4.72%) REST
7 5 (3.94%) CSS3
8 4 (3.15%) .NET Framework
8 4 (3.15%) AngularJS
8 4 (3.15%) Apache Camel
8 4 (3.15%) ASP.NET Web Forms
8 4 (3.15%) Java EE
8 4 (3.15%) RabbitMQ
8 4 (3.15%) SOAP
8 4 (3.15%) Spring
8 4 (3.15%) Spring MVC
8 4 (3.15%) XML
8 4 (3.15%) XSLT
Miscellaneous
1 36 (28.35%) User Experience
2 25 (19.69%) Social Media
3 15 (11.81%) Analytical Skills
4 9 (7.09%) Graphic Design
4 9 (7.09%) Virtual Team
5 4 (3.15%) Computer Science
5 4 (3.15%) Wiki
6 3 (2.36%) Mobile App
6 3 (2.36%) Video Editing
7 2 (1.57%) Analytical Mindset
7 2 (1.57%) Digital Media
7 2 (1.57%) FMCG
7 2 (1.57%) Management Information System
7 2 (1.57%) Marketing Technology
7 2 (1.57%) NHS
7 2 (1.57%) PMI
8 1 (0.79%) Replication
8 1 (0.79%) Self-Motivation
8 1 (0.79%) Smart Meter
Operating Systems
1 2 (1.57%) Windows
2 1 (0.79%) Android
2 1 (0.79%) Apple iOS
2 1 (0.79%) Linux
Processes & Methodologies
1 54 (42.52%) Agile Software Development
2 32 (25.20%) Analytics
3 29 (22.83%) E-Commerce
4 25 (19.69%) SEO
5 22 (17.32%) Business Intelligence
6 21 (16.54%) Programme Management
7 17 (13.39%) Pay per click
7 17 (13.39%) Web Analytics
8 16 (12.60%) Stakeholder Management
9 15 (11.81%) Content Management
9 15 (11.81%) Infographics
10 13 (10.24%) Project Management
11 12 (9.45%) Content Writing
11 12 (9.45%) Conversion Rate Optimisation
11 12 (9.45%) Customer Engagement
12 11 (8.66%) A/B Testing
12 11 (8.66%) Marketing Strategy
13 10 (7.87%) Copywriting
13 10 (7.87%) MVC
14 9 (7.09%) CRM
Programming Languages
1 13 (10.24%) JavaScript
2 11 (8.66%) SQL
3 6 (4.72%) Java
4 4 (3.15%) C#
5 2 (1.57%) PHP
6 1 (0.79%) F#
6 1 (0.79%) PowerShell
6 1 (0.79%) Python
6 1 (0.79%) R
Qualifications
1 9 (7.09%) Degree
2 5 (3.94%) Master's Degree
3 4 (3.15%) Security Cleared
4 2 (1.57%) MBA
4 2 (1.57%) PMI Certification
4 2 (1.57%) PMP
5 1 (0.79%) BC Cleared
5 1 (0.79%) Computer Science Degree
5 1 (0.79%) ISEB
5 1 (0.79%) SC Cleared
Quality Assurance & Compliance
1 12 (9.45%) GDPR
2 1 (0.79%) Data Quality
2 1 (0.79%) QA
System Software
1 1 (0.79%) Apache Flume
Vendors
1 30 (23.62%) Adobe
2 21 (16.54%) SAP
3 18 (14.17%) Google
4 16 (12.60%) Facebook
4 16 (12.60%) Twitter
5 14 (11.02%) Optimizely
6 11 (8.66%) Crazy Egg
6 11 (8.66%) Hotjar
7 10 (7.87%) Oracle
8 7 (5.51%) Microsoft
8 7 (5.51%) Siebel
9 4 (3.15%) Omniture
10 2 (1.57%) DoubleClick
10 2 (1.57%) IBM
10 2 (1.57%) Pega
11 1 (0.79%) Marketo
11 1 (0.79%) Netezza
11 1 (0.79%) Sitecore
11 1 (0.79%) Talend
11 1 (0.79%) Vertica