Period
to 20 August 2018

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 20 August 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
England > South East
6 months to
20 Aug 2018
Same period 2017 Same period 2016
Rank 222 185 238
Rank change year-on-year -37 +53 -12
Contract jobs citing Digital Marketing 162 203 156
As % of all contract IT jobs advertised in the South East 0.97% 1.27% 0.86%
As % of the Processes & Methodologies category 1.14% 1.51% 1.03%
Number of daily rates quoted 113 130 118
South East median daily rate £325 £450 £375
Median daily rate % change year-on-year -27.78% +20.00% +15.38%
10th Percentile £120 £212 £172
90th Percentile £599 £550 £525
England median daily rate £450 £463 £400
% change year-on-year -2.70% +15.63% +14.29%
Number of hourly rates quoted 5 10 13
South East median hourly rate £35.00 £25.50 £19.61
Median hourly rate % change year-on-year +37.25% +30.04% -1.95%
10th Percentile £33.00 £16.25 £15.15
90th Percentile £45.50 £39.08 £50.30
England median hourly rate £34.00 £24.00 £20.00
% change year-on-year +41.67% +20.00% -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Contract vacancies with a requirement for process or methodology skills 14,242 13,417 15,186
As % of all contract IT jobs advertised in the South East 85.65% 84.18% 83.62%
Number of daily rates quoted 8,490 7,785 9,318
South East median daily rate £430 £415 £400
Median daily rate % change year-on-year +3.61% +3.75% +5.26%
10th Percentile £275 £263 £256
90th Percentile £588 £570 £550
England median daily rate £463 £450 £425
% change year-on-year +2.78% +5.88% +3.66%
Number of hourly rates quoted 493 488 563
South East median hourly rate £25.00 £19.78 £22.50
Median hourly rate % change year-on-year +26.39% -12.09% -
10th Percentile £11.17 £11.25 £12.00
90th Percentile £51.00 £50.00 £49.49
England median hourly rate £21.37 £23.75 £23.50
% change year-on-year -10.03% +1.06% +9.05%

Digital Marketing
Job Vacancy Trend in the South East

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Digital Marketing in the South East

Digital Marketing
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in the South East.

Contractor daily rate trend for Digital Marketing in the South East

Digital Marketing
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Digital Marketing in the South East over the 6 months to 20 August 2018.

Contractor daily rate histogram for Digital Marketing in the South East

Digital Marketing
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in the South East.

Contractor hourly rate trend for Digital Marketing in the South East

Digital Marketing
Contractor Hourly Rate Histogram in the South East

The hourly rate distribution of IT jobs citing Digital Marketing in the South East over the 6 months to 20 August 2018.

Contractor hourly rate histogram for Digital Marketing in the South East

Digital Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the South East region over the 6 months to 20 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley -31 65 £388 -8.82% 21
Berkshire -29 42 £388 -6.06% 9
West Sussex +33 39 £325 -35.00% 8
Hampshire -21 20 £450 -5.26% 18
Surrey -31 20 £159 -52.96% 5
East Sussex +13 17 £190 -22.45% 1
Oxfordshire +12 16 £425 +13.33% 5
Buckinghamshire -16 7 £288 -35.75% 7
Kent +6 1 £325 -16.13% 5
Digital Marketing
England

For the 6 months to 20 August 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the South East region with a requirement for Digital Marketing.

1 162 (100.00%) Marketing
2 62 (38.27%) Agile Software Development
3 41 (25.31%) Analytics
4 39 (24.07%) User Experience
5 38 (23.46%) Finance
6 35 (21.60%) E-Commerce
7 32 (19.75%) SEO
8 30 (18.52%) HTML
8 30 (18.52%) Social Media
9 28 (17.28%) Publishing
10 26 (16.05%) HTML5
11 24 (14.81%) Stakeholder Management
11 24 (14.81%) JavaScript
12 23 (14.20%) Telecoms
12 23 (14.20%) Programme Management
12 23 (14.20%) Google
13 22 (13.58%) Pay per click
13 22 (13.58%) Google Analytics
13 22 (13.58%) SAP
13 22 (13.58%) Analytical Skills
14 21 (12.96%) Business Intelligence
14 21 (12.96%) Customer Engagement
15 20 (12.35%) CSS
15 20 (12.35%) Electronics
15 20 (12.35%) Manufacturing
16 19 (11.73%) CMS
16 19 (11.73%) Adobe
16 19 (11.73%) Degree
17 18 (11.11%) jQuery
17 18 (11.11%) CSS3

Digital Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (11.73%) CMS
2 11 (6.79%) WordPress
3 7 (4.32%) Drupal
4 2 (1.23%) Apache
4 2 (1.23%) SAS
Applications
1 13 (8.02%) Adobe Illustrator
1 13 (8.02%) Photoshop
2 9 (5.56%) Adobe Creative Suite
2 9 (5.56%) InDesign
3 8 (4.94%) Microsoft PowerPoint
4 5 (3.09%) Microsoft Excel
5 1 (0.62%) Microsoft Office
Business Applications
1 11 (6.79%) Eloqua
2 5 (3.09%) Adobe Campaign
3 2 (1.23%) Dynamics CRM
Cloud Services
1 22 (13.58%) Google Analytics
2 6 (3.70%) Cloud Computing
3 4 (2.47%) Adobe Analytics
3 4 (2.47%) Microsoft Azure
4 3 (1.85%) BlueKai
5 2 (1.23%) Amazon AWS
5 2 (1.23%) Dynamics 365
5 2 (1.23%) Office 365
6 1 (0.62%) MailChimp
Communications & Networking
1 5 (3.09%) Internet
2 1 (0.62%) HTTP
2 1 (0.62%) Intranet
2 1 (0.62%) SMS
2 1 (0.62%) SSL
Database & Business Intelligence
1 14 (8.64%) MySQL
2 2 (1.23%) Power BI
2 2 (1.23%) SQL Server
3 1 (0.62%) Hadoop
3 1 (0.62%) PostgreSQL
3 1 (0.62%) Relational Database
3 1 (0.62%) SQL Server 2008
3 1 (0.62%) SQL Server Integration Services
3 1 (0.62%) SQL Server Reporting Services
Development Applications
1 4 (2.47%) Visual Website Optimizer
2 2 (1.23%) CMake
2 2 (1.23%) Jenkins
2 2 (1.23%) Sonatype Nexus
3 1 (0.62%) Git (software)
3 1 (0.62%) JIRA
3 1 (0.62%) Octopus Deploy
3 1 (0.62%) Selenium
3 1 (0.62%) TeamCity
General
1 162 (100.00%) Marketing
2 38 (23.46%) Finance
3 28 (17.28%) Publishing
4 23 (14.20%) Telecoms
5 20 (12.35%) Electronics
5 20 (12.35%) Manufacturing
6 16 (9.88%) Retail
7 9 (5.56%) Advertising
8 7 (4.32%) Pharmaceutical
9 4 (2.47%) Banking
9 4 (2.47%) Legal
10 3 (1.85%) Automotive
10 3 (1.85%) Multimedia
Job Titles
1 32 (19.75%) Analyst
2 23 (14.20%) Designer
3 22 (13.58%) Developer
4 16 (9.88%) Business Analyst
5 15 (9.26%) Marketing Manager
5 15 (9.26%) Web Analyst
6 14 (8.64%) Content Designer
7 13 (8.02%) Digital Analyst
7 13 (8.02%) Full Stack Developer
7 13 (8.02%) PHP Developer
7 13 (8.02%) Project Manager
8 12 (7.41%) Web Content Designer
8 12 (7.41%) Web Designer
9 10 (6.17%) Consultant
9 10 (6.17%) Web Analytics Analyst
10 9 (5.56%) Google Analytics Analyst
10 9 (5.56%) Google Analytics Web Analyst
10 9 (5.56%) Graphic Designer
10 9 (5.56%) Marketing Analyst
11 8 (4.94%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 30 (18.52%) HTML
2 26 (16.05%) HTML5
3 20 (12.35%) CSS
4 18 (11.11%) CSS3
4 18 (11.11%) jQuery
5 16 (9.88%) JSON
6 11 (6.79%) Django
7 5 (3.09%) Laravel
7 5 (3.09%) React
7 5 (3.09%) Symfony
8 2 (1.23%) Kafka
9 1 (0.62%) AngularJS
9 1 (0.62%) DOM
9 1 (0.62%) RESTful
9 1 (0.62%) Web Services
9 1 (0.62%) XML
9 1 (0.62%) XSD
Miscellaneous
1 39 (24.07%) User Experience
2 30 (18.52%) Social Media
3 22 (13.58%) Analytical Skills
4 13 (8.02%) Virtual Team
5 10 (6.17%) NHS
6 9 (5.56%) Graphic Design
7 7 (4.32%) Computer Science
7 7 (4.32%) PMI
8 5 (3.09%) Mobile App
8 5 (3.09%) Public Cloud
9 2 (1.23%) Algorithms
9 2 (1.23%) Analytical Mindset
9 2 (1.23%) Management Information System
9 2 (1.23%) Replication
9 2 (1.23%) Video Editing
10 1 (0.62%) Blog
10 1 (0.62%) Data Structures
10 1 (0.62%) Reference Data
10 1 (0.62%) Smart Meter
Operating Systems
1 11 (6.79%) Windows
2 4 (2.47%) Windows 7
2 4 (2.47%) Windows XP
3 3 (1.85%) Linux
4 2 (1.23%) Mac OS X
Processes & Methodologies
1 62 (38.27%) Agile Software Development
2 41 (25.31%) Analytics
3 35 (21.60%) E-Commerce
4 32 (19.75%) SEO
5 24 (14.81%) Stakeholder Management
6 23 (14.20%) Programme Management
7 22 (13.58%) Pay per click
8 21 (12.96%) Business Intelligence
8 21 (12.96%) Customer Engagement
9 18 (11.11%) Content Management
9 18 (11.11%) CRM
10 15 (9.26%) Project Management
11 14 (8.64%) Collaborative Working
11 14 (8.64%) Data Analysis
11 14 (8.64%) Problem-Solving
12 13 (8.02%) Business Analysis
12 13 (8.02%) Content Writing
12 13 (8.02%) Infographics
12 13 (8.02%) Marketing Strategy
13 12 (7.41%) Marketing Automation
Programming Languages
1 24 (14.81%) JavaScript
2 18 (11.11%) PHP
3 5 (3.09%) SQL
4 3 (1.85%) Python
5 2 (1.23%) C++
6 1 (0.62%) Bash Shell
6 1 (0.62%) PowerShell
6 1 (0.62%) T-SQL
Qualifications
1 19 (11.73%) Degree
2 11 (6.79%) Master's Degree
3 8 (4.94%) MBA
4 7 (4.32%) PMI Certification
4 7 (4.32%) PMP
5 4 (2.47%) MCDST
5 4 (2.47%) Microsoft Certification
6 3 (1.85%) PRINCE2 Certification
6 3 (1.85%) Security Cleared
7 1 (0.62%) ISEB
7 1 (0.62%) ISTQB
7 1 (0.62%) SC Cleared
Quality Assurance & Compliance
1 13 (8.02%) GDPR
2 7 (4.32%) QA
System Software
1 2 (1.23%) Docker
Systems Management
1 2 (1.23%) Ansible
Vendors
1 23 (14.20%) Google
2 22 (13.58%) SAP
3 19 (11.73%) Adobe
4 14 (8.64%) Facebook
4 14 (8.64%) Twitter
5 11 (6.79%) Oracle
6 10 (6.17%) Microsoft
7 7 (4.32%) Siebel
8 4 (2.47%) Crazy Egg
8 4 (2.47%) Hotjar
8 4 (2.47%) Optimizely
9 3 (1.85%) DoubleClick
9 3 (1.85%) Pega
10 2 (1.23%) IBM
10 2 (1.23%) Marketo
10 2 (1.23%) Salesforce.com
11 1 (0.62%) Chordiant
11 1 (0.62%) Cisco
11 1 (0.62%) RedPrairie
11 1 (0.62%) Sitecore