The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 24 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
England / South East
3 months to
24 Jun 2017
Same period 2016 Same period 2015
Rank 144 190 203
Rank change year-on-year +46 +13  
Contract jobs citing Digital Marketing 97 80 72
As % of all contract IT jobs advertised in the South East 1.27% 0.90% 0.76%
As % of the Processes & Methodologies category 1.53% 1.09% 0.94%
Number of daily rates quoted 60 58 55
Median daily rate £453 £375 £375
Median daily rate % change year-on-year +20.66% -  
90% offered a daily rate of more than £213 £192 £206
10% offered a daily rate of more than £550 £520 £500
UK excluding London median daily rate £475 £375 £375
% change year-on-year +26.66% -  
Number of hourly rates quoted 3 8 2
Median hourly rate £21.50 £25.81 £29.50
Median hourly rate % change year-on-year -16.68% -12.52%  
UK excluding London median hourly rate £21.50 £32.00 £35.00
% change year-on-year -32.81% -8.57%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process and methodology skills.

Contract Process & Methodology Skills
South East
Contract job vacancies with a requirement for process and methodology skills 6343 7314 7622
As % of all contract IT job vacancies advertised in the South East 83.05% 81.98% 80.65%
Number of daily rates quoted 3719 4473 4397
Median daily rate £425 £413 £400
Median daily rate % change year-on-year +3.03% +3.12%  
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £550 £538 £520
UK excluding London median daily rate £415 £400 £380
% change year-on-year +3.75% +5.26%  
Number of hourly rates quoted 231 272 264
Median hourly rate £29.92 £32.00 £26.00
Median hourly rate % change year-on-year -6.50% +23.07%  
90% offered a hourly rate of more than £12.00 £12.50 £12.50
10% offered a hourly rate of more than £55.00 £52.50 £47.50
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Digital Marketing
Job Vacancy Trend in the South East

The job posting trend of jobs advertised in the South East citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in the South East

Digital Marketing
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in the South East.

Contractor daily rate trend for Digital Marketing in the South East

Digital Marketing
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Digital Marketing in the South East over the 3 months to 24 June 2017.

Contractor daily rate histogram for Digital Marketing in the South East

Digital Marketing
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in the South East.

Contractor hourly rate trend for Digital Marketing in the South East

Digital Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the South East region over the 3 months to 24 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Buckinghamshire -6 27 £465 +20.77% 7
Hampshire +28 19 £475 +8.57% 9
Berkshire +4 19 £413 +27.51% 9
Surrey +1 9 £275 -16.91% 8
Middlesex +14 3 £375 +25.00%
West Sussex +18 1 £500 +25.00% 3
Oxfordshire -7 1 £550 -
East Sussex - 1 - - 3
Digital Marketing
England

For the 6 months to 24 June 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Digital Marketing.

1 169 (100.00%) Marketing
2 114 (67.46%) Finance
3 100 (59.17%) Electronics
3 100 (59.17%) SAP
4 98 (57.99%) Business Intelligence
4 98 (57.99%) Telecoms
5 97 (57.40%) Programme Management
6 96 (56.80%) Manufacturing
6 96 (56.80%) SAP Oil and Gas
7 44 (26.04%) Agile Software Development
8 30 (17.75%) Analytics
9 23 (13.61%) Security Cleared
9 23 (13.61%) Project Management
10 20 (11.83%) Linux
10 20 (11.83%) SC Cleared
11 18 (10.65%) E-Commerce
12 17 (10.06%) XML
12 17 (10.06%) SQL
12 17 (10.06%) Microsoft
12 17 (10.06%) Adobe
12 17 (10.06%) DevOps
12 17 (10.06%) Analytical Skills
13 16 (9.47%) SEO
14 15 (8.88%) Maven
14 15 (8.88%) Oracle
14 15 (8.88%) XSLT
14 15 (8.88%) CRM
14 15 (8.88%) XPath
14 15 (8.88%) JSON
14 15 (8.88%) API Design

Digital Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (6.51%) SharePoint
2 10 (5.92%) CMS
3 4 (2.37%) SAS
3 4 (2.37%) Tomcat
4 3 (1.78%) Adobe Experience Manager
4 3 (1.78%) Confluence
4 3 (1.78%) WebLogic
4 3 (1.78%) WordPress
5 2 (1.18%) Apache
5 2 (1.18%) Exchange Server 2010
5 2 (1.18%) MS Exchange
6 1 (0.59%) Apache Spark
6 1 (0.59%) ArcGIS
6 1 (0.59%) CICS
6 1 (0.59%) ExpressionEngine
6 1 (0.59%) IIS
6 1 (0.59%) SharePoint 2013
6 1 (0.59%) Sitecore CMS
6 1 (0.59%) Skype for Business
6 1 (0.59%) WebSphere Application Server
Applications
1 14 (8.28%) Microsoft Excel
2 6 (3.55%) Microsoft PowerPoint
3 3 (1.78%) Microsoft Office
3 3 (1.78%) Microsoft Project
4 2 (1.18%) OmniGraffle
5 1 (0.59%) MS Visio
Business Applications
1 96 (56.80%) SAP Oil and Gas
2 8 (4.73%) WebTrends
3 3 (1.78%) Unica
4 2 (1.18%) SAP Hybris
5 1 (0.59%) Infor CRM
5 1 (0.59%) Oracle 11i
5 1 (0.59%) Oracle BRM
5 1 (0.59%) Oracle EBS
5 1 (0.59%) SAP Business One
5 1 (0.59%) SAP cProjects
5 1 (0.59%) SAP ERP
5 1 (0.59%) SAP MDG
5 1 (0.59%) SAP MDM
Cloud Services
1 9 (5.33%) Office 365
2 8 (4.73%) Adobe Analytics
3 6 (3.55%) SmartFocus
4 5 (2.96%) Google Analytics
5 4 (2.37%) Amazon AWS
5 4 (2.37%) Yammer
6 3 (1.78%) Amazon EC2
6 3 (1.78%) Microsoft Azure
7 2 (1.18%) OneDrive
7 2 (1.18%) SaaS
8 1 (0.59%) Amazon S3
8 1 (0.59%) IaaS
8 1 (0.59%) PaaS
8 1 (0.59%) Virtual Private Cloud
Communications & Networking
1 5 (2.96%) Skype
1 5 (2.96%) SMS
2 4 (2.37%) Firewall
3 3 (1.78%) Network Security
3 3 (1.78%) TCP/IP
4 2 (1.18%) IPsec
4 2 (1.18%) Kerberos
4 2 (1.18%) LDAP
4 2 (1.18%) NAS
4 2 (1.18%) SAN
4 2 (1.18%) SSL
4 2 (1.18%) VPN
4 2 (1.18%) WAN
5 1 (0.59%) BGP
5 1 (0.59%) DNS
5 1 (0.59%) Internet
5 1 (0.59%) MPLS
5 1 (0.59%) PuTTY
5 1 (0.59%) SMTP
5 1 (0.59%) WinSCP
Database & Business Intelligence
1 8 (4.73%) Big Data
2 7 (4.14%) Hadoop
3 6 (3.55%) Data Mining
4 5 (2.96%) Data Warehouse
4 5 (2.96%) Oracle Database
4 5 (2.96%) Oracle Database 11g
4 5 (2.96%) RDBMS
4 5 (2.96%) Relational Database
5 4 (2.37%) Oracle OWB
5 4 (2.37%) SQL Server
6 3 (1.78%) Electronic Patient Records
6 3 (1.78%) PostgreSQL
6 3 (1.78%) Power BI
7 2 (1.18%) DB2
7 2 (1.18%) MariaDB
7 2 (1.18%) MySQL
7 2 (1.18%) Oracle Reports
8 1 (0.59%) Apache Hive
8 1 (0.59%) Oracle Discoverer
8 1 (0.59%) SQL Server 2012
Development Applications
1 15 (8.88%) Maven
2 6 (3.55%) JIRA
3 5 (2.96%) Oracle APEX
4 4 (2.37%) Jenkins
5 3 (1.78%) Subversion
6 2 (1.18%) Axure RP
6 2 (1.18%) Balsamiq Mockups
6 2 (1.18%) Git (software)
6 2 (1.18%) Selenium
6 2 (1.18%) SpecFlow
6 2 (1.18%) Toad
7 1 (0.59%) Ant
7 1 (0.59%) Eclipse
7 1 (0.59%) HP UFT
7 1 (0.59%) JUnit
7 1 (0.59%) Moq
7 1 (0.59%) MSTest
7 1 (0.59%) Oracle Forms
7 1 (0.59%) Team Foundation Server
7 1 (0.59%) Visual Studio Team System
General
1 169 (100.00%) Marketing
2 114 (67.46%) Finance
3 100 (59.17%) Electronics
4 98 (57.99%) Telecoms
5 96 (56.80%) Manufacturing
6 7 (4.14%) Advertising
7 6 (3.55%) Retail
8 4 (2.37%) German Language
9 3 (1.78%) Financial Institution
9 3 (1.78%) Legal
9 3 (1.78%) Military
10 2 (1.18%) Brand Awareness
10 2 (1.18%) Pharmaceutical
10 2 (1.18%) Publishing
11 1 (0.59%) Automotive
11 1 (0.59%) Banking
Job Titles
1 23 (13.61%) Analyst
2 15 (8.88%) Consultant
2 15 (8.88%) Project Manager
2 15 (8.88%) XML Consultant
2 15 (8.88%) XML Specialist
3 14 (8.28%) Architect
3 14 (8.28%) Developer
4 13 (7.69%) Digital Analyst
4 13 (7.69%) Marketing Manager
5 9 (5.33%) Programme Manager
5 9 (5.33%) Trainer
6 8 (4.73%) Business Analyst
6 8 (4.73%) Digital Marketing Manager
7 7 (4.14%) Digital Project Manager
7 7 (4.14%) IT Manager
8 6 (3.55%) Change Manager
8 6 (3.55%) DevOps Engineer
8 6 (3.55%) Infrastructure Architect
8 6 (3.55%) Web Analyst
9 5 (2.96%) Digital Business Analyst
Libraries, Frameworks & Software Standards
1 17 (10.06%) XML
2 15 (8.88%) JSON
2 15 (8.88%) JSON Schema
2 15 (8.88%) Swagger
2 15 (8.88%) WireMock
2 15 (8.88%) XSLT
3 9 (5.33%) HTML
4 4 (2.37%) Middleware
5 3 (1.78%) .NET
5 3 (1.78%) CSS
5 3 (1.78%) CSS3
5 3 (1.78%) HTML5
5 3 (1.78%) LAMP
6 2 (1.18%) ASP.NET
6 2 (1.18%) OAuth2
6 2 (1.18%) Web Services
7 1 (0.59%) jQuery
7 1 (0.59%) Oracle Fusion
7 1 (0.59%) REST
7 1 (0.59%) WCF
Miscellaneous
1 17 (10.06%) Analytical Skills
2 15 (8.88%) Greenfield Project
3 10 (5.92%) Social Media
4 9 (5.33%) NHS
5 8 (4.73%) Digital Media
6 7 (4.14%) User Experience
7 6 (3.55%) Management Information System
8 5 (2.96%) Data Centre
9 2 (1.18%) Smartphone
9 2 (1.18%) W3C
10 1 (0.59%) Algorithms
10 1 (0.59%) CESG
10 1 (0.59%) Computer Science
10 1 (0.59%) Hybrid Cloud
10 1 (0.59%) LIMS
10 1 (0.59%) Mainframe
10 1 (0.59%) Mobile App
10 1 (0.59%) N-Tier
10 1 (0.59%) Replication
10 1 (0.59%) Virtual Team
Operating Systems
1 20 (11.83%) Linux
2 13 (7.69%) Windows
3 6 (3.55%) Red Hat Enterprise Linux
4 5 (2.96%) Unix
5 3 (1.78%) Oracle Linux
5 3 (1.78%) Windows 10
6 2 (1.18%) Apple iOS
6 2 (1.18%) CentOS
7 1 (0.59%) Solaris
7 1 (0.59%) Windows Server
7 1 (0.59%) Windows Server 2012
7 1 (0.59%) Windows Vista
Processes & Methodologies
1 98 (57.99%) Business Intelligence
2 97 (57.40%) Programme Management
3 44 (26.04%) Agile Software Development
4 30 (17.75%) Analytics
5 23 (13.61%) Project Management
6 18 (10.65%) E-Commerce
7 17 (10.06%) DevOps
8 16 (9.47%) SEO
9 15 (8.88%) API Design
9 15 (8.88%) CRM
10 12 (7.10%) Marketing Automation
10 12 (7.10%) Stakeholder Management
11 11 (6.51%) Actionable Insight
11 11 (6.51%) Digital Analytics
12 10 (5.92%) Content Management
12 10 (5.92%) Web Analytics
13 9 (5.33%) Risk Management
14 8 (4.73%) Online Marketing
14 8 (4.73%) Pay per click
14 8 (4.73%) Waterfall
Programming Languages
1 17 (10.06%) SQL
2 15 (8.88%) XPath
3 5 (2.96%) Java
3 5 (2.96%) JavaScript
3 5 (2.96%) Shell Script
3 5 (2.96%) VB
4 4 (2.37%) PHP
4 4 (2.37%) Python
5 3 (1.78%) Bash Shell
5 3 (1.78%) PL/SQL
6 2 (1.18%) F#
6 2 (1.18%) Perl
6 2 (1.18%) PowerShell
7 1 (0.59%) ES6
7 1 (0.59%) Go
7 1 (0.59%) Groovy
7 1 (0.59%) Ruby
7 1 (0.59%) Tcl
7 1 (0.59%) T-SQL
7 1 (0.59%) TypeScript
Qualifications
1 23 (13.61%) Security Cleared
2 20 (11.83%) SC Cleared
3 10 (5.92%) Degree
4 3 (1.78%) CISM
4 3 (1.78%) DV Cleared
5 2 (1.18%) CFA
6 1 (0.59%) Chartered Engineer
6 1 (0.59%) Computer Science Degree
6 1 (0.59%) Master's Degree
6 1 (0.59%) PMI Certification
6 1 (0.59%) PMP
6 1 (0.59%) PRINCE2 Certification
6 1 (0.59%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 8 (4.73%) GDPR
2 5 (2.96%) JSP 440
3 3 (1.78%) HL7
3 3 (1.78%) QA
4 2 (1.18%) PMO
5 1 (0.59%) Data Quality
5 1 (0.59%) Disclosure Scotland
5 1 (0.59%) EFQM
System Software
1 8 (4.73%) Active Directory
2 7 (4.14%) VMware Infrastructure
3 4 (2.37%) Docker
4 3 (1.78%) Oracle RAC
4 3 (1.78%) vCloud
4 3 (1.78%) VMware ESXi
4 3 (1.78%) vSphere
5 2 (1.18%) NFS
5 2 (1.18%) Samba
5 2 (1.18%) Squid
5 2 (1.18%) VMware Workstation
5 2 (1.18%) XenServer
6 1 (0.59%) HDFS
6 1 (0.59%) Hyper-V
6 1 (0.59%) ProxySG
6 1 (0.59%) XenApp
Systems Management
1 7 (4.14%) Ansible
2 4 (2.37%) Puppet
3 3 (1.78%) ZABBIX
4 2 (1.18%) Data Guard
4 2 (1.18%) Nagios
4 2 (1.18%) Opscode Chef
5 1 (0.59%) AppDNA
5 1 (0.59%) Enterprise Manager Cloud Control
5 1 (0.59%) Kubernetes
5 1 (0.59%) Oracle Enterprise Manager
5 1 (0.59%) Oracle RMAN
5 1 (0.59%) vRealize
Vendors
1 100 (59.17%) SAP
2 17 (10.06%) Adobe
2 17 (10.06%) Microsoft
3 15 (8.88%) Oracle
4 13 (7.69%) VMware
5 10 (5.92%) Red Hat
6 8 (4.73%) Tableau
7 7 (4.14%) Google
8 6 (3.55%) Siebel
9 5 (2.96%) Citrix
9 5 (2.96%) hybris
9 5 (2.96%) Teradata
10 4 (2.37%) Facebook
10 4 (2.37%) Twitter
11 3 (1.78%) Hitwise
11 3 (1.78%) Maxymiser
11 3 (1.78%) Omniture
11 3 (1.78%) Optimizely
12 2 (1.18%) comScore
12 2 (1.18%) Pega
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