Period
to 21 November 2017

The following table provides summary statistics for contract job vacancies advertised in the South East with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
England > South East
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 197 225 204
Rank change year-on-year +28 -21 +7
Contract jobs citing Digital Marketing 196 157 203
As % of all contract IT jobs advertised in the South East 1.16% 0.94% 1.05%
As % of the Processes & Methodologies category 1.41% 1.14% 1.30%
Number of daily rates quoted 123 127 153
South East median daily rate £450 £375 £325
Median daily rate % change year-on-year +20.00% +15.38% -7.14%
10th Percentile £243 £178 £191
90th Percentile £544 £530 £492
England median daily rate £475 £401 £360
% change year-on-year +18.60% +11.25% -0.69%
Number of hourly rates quoted 8 10 13
South East median hourly rate £32.00 £22.50 £20.00
Median hourly rate % change year-on-year +42.22% +12.50% -57.89%
10th Percentile £16.25 £18.72 £11.55
90th Percentile £38.45 £38.23 £41.50
England median hourly rate £34.00 £22.50 £35.50
% change year-on-year +51.11% -36.62% +22.41%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Contract vacancies with a requirement for process or methodology skills 13933 13731 15560
As % of all contract IT jobs advertised in the South East 82.79% 82.58% 80.73%
Number of daily rates quoted 8355 8291 9281
South East median daily rate £425 £400 £390
Median daily rate % change year-on-year +6.25% +2.56% +4.00%
10th Percentile £263 £250 £256
90th Percentile £575 £563 £535
England median daily rate £450 £425 £423
% change year-on-year +5.88% +0.47% +5.75%
Number of hourly rates quoted 462 544 605
South East median hourly rate £22.75 £27.13 £26.50
Median hourly rate % change year-on-year -16.13% +2.36% +51.43%
10th Percentile £11.25 £12.00 £12.00
90th Percentile £50.00 £51.58 £48.75
England median hourly rate £23.75 £24.42 £22.50
% change year-on-year -2.74% +8.53% +18.42%

Digital Marketing
Job Vacancy Trend in the South East

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Digital Marketing in the South East

Digital Marketing
Contractor Daily Rate Trend in the South East

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing in the South East.

Contractor daily rate trend for Digital Marketing in the South East

Digital Marketing
Contractor Daily Rate Histogram in the South East

The daily rate distribution of IT jobs citing Digital Marketing in the South East over the 6 months to 21 November 2017.

Contractor daily rate histogram for Digital Marketing in the South East

Digital Marketing
Contractor Hourly Rate Trend in the South East

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing in the South East.

Contractor hourly rate trend for Digital Marketing in the South East

Digital Marketing
Contractor Hourly Rate Histogram in the South East

The hourly rate distribution of IT jobs citing Digital Marketing in the South East over the 6 months to 21 November 2017.

Contractor hourly rate histogram for Digital Marketing in the South East

Digital Marketing
Contract Job Locations in the South East

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the South East region over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley -20 86 £450 +20.00% 16
Berkshire -17 51 £413 +10.00% 7
Surrey +4 34 £400 +100.00% 14
Buckinghamshire -13 34 £463 +8.19% 3
Hampshire +13 26 £488 +14.71% 3
Kent -8 7 £388 +221.58% 1
East Sussex +5 6 £285 -12.31% 2
Middlesex +9 5 £288 -20.69%
West Sussex -4 5 £500 +1.52%
Oxfordshire +5 1 £200 - 6
Digital Marketing
England

For the 6 months to 21 November 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the South East region with a requirement for Digital Marketing.

1 196 (100.00%) Marketing
2 106 (54.08%) Finance
3 98 (50.00%) Electronics
4 96 (48.98%) Business Intelligence
5 94 (47.96%) Telecoms
6 92 (46.94%) Manufacturing
7 89 (45.41%) Programme Management
8 88 (44.90%) SAP
9 69 (35.20%) Agile Software Development
10 37 (18.88%) Social Media
11 32 (16.33%) Analytics
11 32 (16.33%) Adobe
12 30 (15.31%) XML
13 29 (14.80%) Project Management
14 28 (14.29%) E-Commerce
15 26 (13.27%) SEO
15 26 (13.27%) Maven
16 25 (12.76%) XPath
16 25 (12.76%) JSON
16 25 (12.76%) XSLT
16 25 (12.76%) API Design
16 25 (12.76%) Swagger
16 25 (12.76%) JSON Schema
16 25 (12.76%) WireMock
16 25 (12.76%) Greenfield Project
17 23 (11.73%) Microsoft Excel
18 22 (11.22%) CRM
19 20 (10.20%) Retail
19 20 (10.20%) Adobe Campaign
20 19 (9.69%) Degree

Digital Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (8.67%) CMS
2 13 (6.63%) SharePoint
3 8 (4.08%) WordPress
4 6 (3.06%) MS Project Server
5 5 (2.55%) Confluence
6 4 (2.04%) Drupal
6 4 (2.04%) Mule
7 3 (1.53%) Adobe Experience Manager
8 2 (1.02%) Exchange Server 2010
8 2 (1.02%) MS Exchange
9 1 (0.51%) OpenStack
9 1 (0.51%) Sitecore CMS
9 1 (0.51%) Skype for Business
9 1 (0.51%) WebSphere
Applications
1 23 (11.73%) Microsoft Excel
2 19 (9.69%) Microsoft PowerPoint
3 9 (4.59%) Microsoft Project
4 4 (2.04%) MS Visio
Business Applications
1 20 (10.20%) Adobe Campaign
2 4 (2.04%) Eloqua
3 3 (1.53%) Lawson
3 3 (1.53%) Oracle CRM
3 3 (1.53%) Oracle CRM On Demand
3 3 (1.53%) WebTrends
4 1 (0.51%) Dynamics CRM
4 1 (0.51%) Oracle BRM
4 1 (0.51%) Salesforce.com CRM
4 1 (0.51%) SAP BPC
4 1 (0.51%) SAP Business One
Cloud Services
1 7 (3.57%) Adobe Analytics
1 7 (3.57%) Google Analytics
2 6 (3.06%) Microsoft Azure
3 3 (1.53%) Amazon AWS
4 2 (1.02%) AdWords
4 2 (1.02%) Office 365
4 2 (1.02%) OneDrive
4 2 (1.02%) Slack
5 1 (0.51%) Akamai
5 1 (0.51%) Amazon EC2
5 1 (0.51%) Amazon S3
5 1 (0.51%) AWS Lambda
5 1 (0.51%) GitHub
5 1 (0.51%) IaaS
5 1 (0.51%) npm
5 1 (0.51%) SaaS
5 1 (0.51%) Serverless
5 1 (0.51%) Trello
5 1 (0.51%) Virtual Private Cloud
5 1 (0.51%) Yammer
Communications & Networking
1 4 (2.04%) SMS
2 2 (1.02%) Internet
2 2 (1.02%) Skype
2 2 (1.02%) TCP/IP
3 1 (0.51%) Asterisk PBX
3 1 (0.51%) CTI
3 1 (0.51%) DNS
3 1 (0.51%) Firewall
3 1 (0.51%) FTP
3 1 (0.51%) HTTP
3 1 (0.51%) HTTPS
3 1 (0.51%) IPsec
3 1 (0.51%) LDAP
3 1 (0.51%) PBX
3 1 (0.51%) RTP
3 1 (0.51%) Softphone
3 1 (0.51%) SSH
3 1 (0.51%) VoIP
3 1 (0.51%) VPN
3 1 (0.51%) Wireless
Database & Business Intelligence
1 2 (1.02%) Amazon RDS
1 2 (1.02%) Big Data
1 2 (1.02%) Data Warehouse
1 2 (1.02%) Electronic Patient Records
1 2 (1.02%) Hadoop
2 1 (0.51%) Apache Cassandra
2 1 (0.51%) Data Mining
2 1 (0.51%) DataStage
2 1 (0.51%) DB2
2 1 (0.51%) Informix
2 1 (0.51%) MongoDB
2 1 (0.51%) MySQL
2 1 (0.51%) NoSQL
2 1 (0.51%) Oracle Reports
2 1 (0.51%) PostgreSQL
Development Applications
1 26 (13.27%) Maven
2 10 (5.10%) JIRA
3 1 (0.51%) Atlassian Bamboo
3 1 (0.51%) Bitbucket
3 1 (0.51%) Git (software)
3 1 (0.51%) git-flow
3 1 (0.51%) Jenkins
3 1 (0.51%) Sonatype Nexus
3 1 (0.51%) Team Foundation Server
3 1 (0.51%) TeamCity
3 1 (0.51%) Visual Website Optimizer
General
1 196 (100.00%) Marketing
2 106 (54.08%) Finance
3 98 (50.00%) Electronics
4 94 (47.96%) Telecoms
5 92 (46.94%) Manufacturing
6 20 (10.20%) Retail
7 10 (5.10%) Brand Awareness
8 8 (4.08%) Financial Institution
9 6 (3.06%) Advertising
10 5 (2.55%) Pharmaceutical
11 3 (1.53%) General Ledger
12 2 (1.02%) Billing
12 2 (1.02%) Legal
13 1 (0.51%) Automotive
13 1 (0.51%) Banking
13 1 (0.51%) Publishing
13 1 (0.51%) Wholesale Banking
Job Titles
1 32 (16.33%) Consultant
2 25 (12.76%) Analyst
2 25 (12.76%) XML Consultant
2 25 (12.76%) XML Specialist
3 24 (12.24%) Project Manager
4 16 (8.16%) Architect
5 15 (7.65%) Developer
6 14 (7.14%) Marketing Manager
7 12 (6.12%) Business Analyst
8 11 (5.61%) Campaign Manager
8 11 (5.61%) IT Manager
9 10 (5.10%) Digital Analyst
10 9 (4.59%) Digital Project Manager
10 9 (4.59%) Solutions Architect
11 8 (4.08%) Digital Marketing Manager
12 7 (3.57%) Marketing Specialist
12 7 (3.57%) SEO Specialist
12 7 (3.57%) Web Manager
13 6 (3.06%) Financial Analyst
13 6 (3.06%) Programme Manager
Libraries, Frameworks & Software Standards
1 30 (15.31%) XML
2 25 (12.76%) JSON
2 25 (12.76%) JSON Schema
2 25 (12.76%) Swagger
2 25 (12.76%) WireMock
2 25 (12.76%) XSLT
3 12 (6.12%) HTML
4 6 (3.06%) Web Services
5 5 (2.55%) Apache Camel
5 5 (2.55%) SOAP
6 4 (2.04%) Java EE
6 4 (2.04%) RabbitMQ
6 4 (2.04%) REST
6 4 (2.04%) Spring
6 4 (2.04%) Spring MVC
7 3 (1.53%) CSS
7 3 (1.53%) Flash
8 2 (1.02%) .NET
9 1 (0.51%) ASP.NET
9 1 (0.51%) J2EE
Miscellaneous
1 37 (18.88%) Social Media
2 25 (12.76%) Greenfield Project
3 8 (4.08%) Analytical Skills
3 8 (4.08%) Hedge funds
3 8 (4.08%) Virtual Team
4 7 (3.57%) Digital Media
4 7 (3.57%) NHS
4 7 (3.57%) User Experience
5 6 (3.06%) Mobile App
6 5 (2.55%) Management Information System
7 4 (2.04%) Marketing Technology
8 2 (1.02%) Algorithms
8 2 (1.02%) CESG
8 2 (1.02%) Infotainment
8 2 (1.02%) Internet of Things
8 2 (1.02%) Life Science
9 1 (0.51%) FMCG
9 1 (0.51%) LIMS
9 1 (0.51%) Public Cloud
9 1 (0.51%) Replication
Operating Systems
1 6 (3.06%) Windows
2 3 (1.53%) Linux
2 3 (1.53%) Windows Server
3 2 (1.02%) Unix
3 2 (1.02%) Windows 10
3 2 (1.02%) Windows 7
4 1 (0.51%) AIX
4 1 (0.51%) Apple iOS
4 1 (0.51%) Debian
4 1 (0.51%) Fedora
4 1 (0.51%) Ubuntu
4 1 (0.51%) Windows Server 2012
Processes & Methodologies
1 96 (48.98%) Business Intelligence
2 89 (45.41%) Programme Management
3 69 (35.20%) Agile Software Development
4 32 (16.33%) Analytics
5 29 (14.80%) Project Management
6 28 (14.29%) E-Commerce
7 26 (13.27%) SEO
8 25 (12.76%) API Design
9 22 (11.22%) CRM
10 16 (8.16%) Content Management
11 15 (7.65%) Workflow
12 14 (7.14%) Stakeholder Management
13 13 (6.63%) Waterfall
14 12 (6.12%) Campaign Management
14 12 (6.12%) Digital Analytics
14 12 (6.12%) Email Marketing
15 11 (5.61%) Marketing Automation
16 10 (5.10%) Pay per click
16 10 (5.10%) Scrum
16 10 (5.10%) Web Analytics
Programming Languages
1 25 (12.76%) XPath
2 17 (8.67%) SQL
3 10 (5.10%) Java
4 7 (3.57%) JavaScript
5 4 (2.04%) PHP
6 3 (1.53%) Python
6 3 (1.53%) VB
7 1 (0.51%) Bash Shell
7 1 (0.51%) Groovy
7 1 (0.51%) PL/SQL
7 1 (0.51%) PowerShell
7 1 (0.51%) Shell Script
Qualifications
1 19 (9.69%) Degree
2 11 (5.61%) PMI Certification
2 11 (5.61%) PMP
3 5 (2.55%) SC Cleared
3 5 (2.55%) Security Cleared
4 4 (2.04%) CISM
5 2 (1.02%) Master's Degree
5 2 (1.02%) PRINCE2 Practitioner
6 1 (0.51%) ACCA
6 1 (0.51%) CIMA
6 1 (0.51%) PRINCE2 Certification
Quality Assurance & Compliance
1 9 (4.59%) GDPR
2 4 (2.04%) Data Quality
2 4 (2.04%) QA
3 3 (1.53%) ISO/IEC 27001
4 2 (1.02%) PMO
5 1 (0.51%) IFRS
5 1 (0.51%) PA-DSS
5 1 (0.51%) PCI DSS
5 1 (0.51%) SLA
System Software
1 2 (1.02%) Docker
1 2 (1.02%) VMware Infrastructure
2 1 (0.51%) Active Directory
2 1 (0.51%) Hyper-V
2 1 (0.51%) ProxySG
2 1 (0.51%) VMware ESXi
Systems Management
1 2 (1.02%) Ansible
1 2 (1.02%) Opscode Chef
1 2 (1.02%) Puppet
2 1 (0.51%) HP Quality Center
2 1 (0.51%) Kubernetes
2 1 (0.51%) Salt
2 1 (0.51%) vCenter Server
Vendors
1 88 (44.90%) SAP
2 32 (16.33%) Adobe
3 11 (5.61%) Google
4 9 (4.59%) Oracle
5 8 (4.08%) Microsoft
5 8 (4.08%) Siebel
6 6 (3.06%) Salesforce.com
7 4 (2.04%) Teradata
8 3 (1.53%) IBM
8 3 (1.53%) Tableau
8 3 (1.53%) Workday
9 2 (1.02%) Birst
9 2 (1.02%) Cisco
9 2 (1.02%) Facebook
9 2 (1.02%) Kenshoo
9 2 (1.02%) Tealium
9 2 (1.02%) VMware
10 1 (0.51%) Blue Coat
10 1 (0.51%) Coremetrics
10 1 (0.51%) Percussion