Period
to 17 December 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in Reading. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 17 December 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
Berkshire > Reading
6 months to
17 Dec 2018
Same period 2017 Same period 2016
Rank 96 84 95
Rank change year-on-year -12 +11 +3
Contract jobs citing Advertising 5 11 7
As % of all contract IT jobs advertised in Reading 0.32% 0.86% 0.48%
As % of the General category 0.97% 2.45% 1.22%
Number of daily rates quoted 4 10 6
Reading median daily rate £381 £413 £363
Median daily rate % change year-on-year -7.58% +13.79% +27.19%
10th Percentile £240 £300 £276
90th Percentile £419 £485 £475
Berkshire median daily rate £375 £325 £375
% change year-on-year +15.38% -13.33% +3.59%
Number of hourly rates quoted 0 0 0
Reading median hourly rate - - -
Berkshire median hourly rate - - £18.50

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for common skills.

All General Skills
Reading
Contract vacancies with a requirement for common skills 515 449 573
As % of all contract IT jobs advertised in Reading 32.57% 35.13% 38.93%
Number of daily rates quoted 191 239 242
Reading median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25% -5.88%
10th Percentile £143 £250 £225
90th Percentile £588 £575 £575
Berkshire median daily rate £425 £425 £400
% change year-on-year - +6.25% -
Number of hourly rates quoted 6 15 14
Reading median hourly rate £48.75 £12.50 £21.18
Median hourly rate % change year-on-year +290.00% -40.97% -20.84%
10th Percentile £24.13 £10.65 £13.83
90th Percentile £66.75 £17.40 £35.30
Berkshire median hourly rate £27.00 £18.00 £19.31
% change year-on-year +50.00% -6.76% -10.21%

Advertising
Job Vacancy Trend in Reading

Job postings citing Advertising as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Advertising in Reading

Advertising
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in Reading.

Contractor daily rate trend for Advertising in Reading

Advertising
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Advertising in Reading over the 6 months to 17 December 2018.

Contractor daily rate histogram for Advertising in Reading

Advertising
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in Reading.

Contractor hourly rate trend for Advertising in Reading

For the 6 months to 17 December 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Reading region with a requirement for Advertising.

1 3 (60.00%) PHP
1 3 (60.00%) Agile Software Development
1 3 (60.00%) Java
2 2 (40.00%) JavaScript
2 2 (40.00%) Web Development
2 2 (40.00%) Degree
3 1 (20.00%) Computer Science
3 1 (20.00%) Google Analytics
3 1 (20.00%) Drupal
3 1 (20.00%) Display Advertising
3 1 (20.00%) Digital Marketing
3 1 (20.00%) Product Marketing
3 1 (20.00%) WordPress
3 1 (20.00%) Magento
3 1 (20.00%) Online Marketing
3 1 (20.00%) Social Media
3 1 (20.00%) Marketing Strategy
3 1 (20.00%) AngularJS
3 1 (20.00%) Analytics
3 1 (20.00%) Campaign Management
3 1 (20.00%) Marketo
3 1 (20.00%) DevOps
3 1 (20.00%) Analytical Skills
3 1 (20.00%) Performance Metrics
3 1 (20.00%) React
3 1 (20.00%) Network Marketing
3 1 (20.00%) Front End Development
3 1 (20.00%) Vue.js
3 1 (20.00%) Global Marketing
3 1 (20.00%) Integrated Marketing

Advertising
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (20.00%) Drupal
1 1 (20.00%) WordPress
Applications
1 1 (20.00%) Adobe Illustrator
1 1 (20.00%) Microsoft Excel
1 1 (20.00%) Photoshop
Business Applications
1 1 (20.00%) Magento
Cloud Services
1 1 (20.00%) Google Analytics
General
1 1 (20.00%) Finance
1 1 (20.00%) Marketing
1 1 (20.00%) Publishing
1 1 (20.00%) Telecoms
Job Titles
1 2 (40.00%) Developer
2 1 (20.00%) Campaign Manager
2 1 (20.00%) Coordinator
2 1 (20.00%) Digital Project Manager
2 1 (20.00%) Java Developer
2 1 (20.00%) Project Manager
2 1 (20.00%) Senior Developer
2 1 (20.00%) Senior Java Developer
2 1 (20.00%) Strategy Manager
2 1 (20.00%) WordPress Developer
Libraries, Frameworks & Software Standards
1 1 (20.00%) .NET
1 1 (20.00%) AngularJS
1 1 (20.00%) CSS
1 1 (20.00%) HTML
1 1 (20.00%) J2EE
1 1 (20.00%) Java EE
1 1 (20.00%) React
1 1 (20.00%) Spring
1 1 (20.00%) Vue.js
Miscellaneous
1 1 (20.00%) Analytical Skills
1 1 (20.00%) Social Media
Processes & Methodologies
1 3 (60.00%) Agile Software Development
2 2 (40.00%) Web Development
3 1 (20.00%) Analytics
3 1 (20.00%) B2B Marketing
3 1 (20.00%) Campaign Management
3 1 (20.00%) Computer Science
3 1 (20.00%) Demand Generation
3 1 (20.00%) DevOps
3 1 (20.00%) Digital Marketing
3 1 (20.00%) Display Advertising
3 1 (20.00%) Front End Development
3 1 (20.00%) Global Marketing
3 1 (20.00%) Integrated Marketing
3 1 (20.00%) Marketing Strategy
3 1 (20.00%) Network Marketing
3 1 (20.00%) Online Marketing
3 1 (20.00%) Performance Measurement
3 1 (20.00%) Performance Metrics
3 1 (20.00%) Product Marketing
3 1 (20.00%) Sales Enablement
Programming Languages
1 3 (60.00%) Java
1 3 (60.00%) PHP
2 2 (40.00%) JavaScript
Qualifications
1 2 (40.00%) Degree
2 1 (20.00%) Computer Science Degree
2 1 (20.00%) Master's Degree
2 1 (20.00%) MBA
Vendors
1 1 (20.00%) Adobe
1 1 (20.00%) Google
1 1 (20.00%) Marketo
1 1 (20.00%) WooCommerce