Period
to 21 October 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in Reading. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 21 October 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
Berkshire > Reading
6 months to
21 Oct 2018
Same period 2017 Same period 2016
Rank 82 75 91
Rank change year-on-year -7 +16 +10
Contract jobs citing Advertising 11 10 7
As % of all contract IT jobs advertised in Reading 0.77% 0.80% 0.46%
As % of the General category 2.14% 2.13% 1.20%
Number of daily rates quoted 7 7 6
Reading median daily rate £388 £425 £330
Median daily rate % change year-on-year -8.82% +28.79% +8.20%
10th Percentile £293 £300 £230
90th Percentile £414 £515 £406
Berkshire median daily rate £388 £325 £350
% change year-on-year +19.23% -7.14% -2.78%
Number of hourly rates quoted 0 0 0
Reading median hourly rate - - -
Berkshire median hourly rate £19.50 - £18.00

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for common skills.

All General Skills
Reading
Contract vacancies with a requirement for common skills 513 469 584
As % of all contract IT jobs advertised in Reading 35.92% 37.58% 38.57%
Number of daily rates quoted 222 240 279
Reading median daily rate £425 £425 £400
Median daily rate % change year-on-year - +6.25% -
10th Percentile £150 £275 £224
90th Percentile £576 £575 £575
Berkshire median daily rate £410 £425 £400
% change year-on-year -3.53% +6.25% +3.23%
Number of hourly rates quoted 5 11 19
Reading median hourly rate £21.50 £13.50 £22.35
Median hourly rate % change year-on-year +59.26% -39.60% +59.64%
10th Percentile £12.54 £10.75 £15.60
90th Percentile £42.25 £20.00 £36.95
Berkshire median hourly rate £26.00 £18.00 £17.50
% change year-on-year +44.44% +2.86% -12.50%

Advertising
Job Vacancy Trend in Reading

Job postings citing Advertising as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Advertising in Reading

Advertising
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in Reading.

Contractor daily rate trend for Advertising in Reading

Advertising
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Advertising in Reading over the 6 months to 21 October 2018.

Contractor daily rate histogram for Advertising in Reading

Advertising
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in Reading.

Contractor hourly rate trend for Advertising in Reading

For the 6 months to 21 October 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Reading region with a requirement for Advertising.

1 5 (45.45%) Agile Software Development
2 3 (27.27%) Marketing
2 3 (27.27%) Degree
2 3 (27.27%) Java
2 3 (27.27%) JavaScript
2 3 (27.27%) PHP
2 3 (27.27%) .NET
3 2 (18.18%) CommVault
3 2 (18.18%) Microsoft Excel
3 2 (18.18%) SEO
3 2 (18.18%) MBA
3 2 (18.18%) SQL
3 2 (18.18%) SQL Server
3 2 (18.18%) CSS
3 2 (18.18%) B2B
3 2 (18.18%) SLA
3 2 (18.18%) Microsoft
3 2 (18.18%) Google
3 2 (18.18%) Google Analytics
3 2 (18.18%) Web Development
3 2 (18.18%) Product Marketing
3 2 (18.18%) Display Advertising
3 2 (18.18%) Digital Marketing
3 2 (18.18%) Veeam
3 2 (18.18%) Online Marketing
3 2 (18.18%) Social Media
3 2 (18.18%) Marketing Strategy
3 2 (18.18%) Campaign Management
3 2 (18.18%) Marketo
3 2 (18.18%) Analytics

Advertising
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (9.09%) Drupal
1 1 (9.09%) WordPress
Applications
1 2 (18.18%) Microsoft Excel
2 1 (9.09%) Adobe Illustrator
2 1 (9.09%) Photoshop
Business Applications
1 1 (9.09%) Dynamics CRM
1 1 (9.09%) Magento
Cloud Services
1 2 (18.18%) Google Analytics
2 1 (9.09%) Dynamics 365
Database & Business Intelligence
1 2 (18.18%) SQL Server
2 1 (9.09%) QlikView
2 1 (9.09%) SQL Server Integration Services
2 1 (9.09%) SQL Server Reporting Services
Development Applications
1 1 (9.09%) Git (software)
1 1 (9.09%) Mercurial
1 1 (9.09%) MSTest
1 1 (9.09%) Subversion
1 1 (9.09%) Visual Studio
General
1 3 (27.27%) Marketing
2 1 (9.09%) Finance
2 1 (9.09%) Publishing
2 1 (9.09%) Telecoms
Job Titles
1 3 (27.27%) Developer
2 2 (18.18%) Backup Engineer
2 2 (18.18%) Campaign Manager
2 2 (18.18%) Strategy Manager
3 1 (9.09%) .NET Developer
3 1 (9.09%) .NET Software Developer
3 1 (9.09%) Analyst
3 1 (9.09%) Coordinator
3 1 (9.09%) Digital Project Manager
3 1 (9.09%) Java Developer
3 1 (9.09%) Project Manager
3 1 (9.09%) Report Analyst
3 1 (9.09%) Senior Developer
3 1 (9.09%) Senior Java Developer
3 1 (9.09%) Software Developer
3 1 (9.09%) WordPress Developer
Libraries, Frameworks & Software Standards
1 3 (27.27%) .NET
2 2 (18.18%) CSS
3 1 (9.09%) .NET Framework
3 1 (9.09%) AngularJS
3 1 (9.09%) Entity Framework
3 1 (9.09%) HTML
3 1 (9.09%) J2EE
3 1 (9.09%) Java EE
3 1 (9.09%) jQuery
3 1 (9.09%) React
3 1 (9.09%) Spring
3 1 (9.09%) Twitter Bootstrap
3 1 (9.09%) Vue.js
3 1 (9.09%) WCF
3 1 (9.09%) XML
Miscellaneous
1 2 (18.18%) Analytical Skills
1 2 (18.18%) Social Media
2 1 (9.09%) Computer Science
Processes & Methodologies
1 5 (45.45%) Agile Software Development
2 2 (18.18%) Analytics
2 2 (18.18%) B2B
2 2 (18.18%) B2B Marketing
2 2 (18.18%) Campaign Management
2 2 (18.18%) Demand Generation
2 2 (18.18%) Digital Marketing
2 2 (18.18%) Display Advertising
2 2 (18.18%) Global Marketing
2 2 (18.18%) Integrated Marketing
2 2 (18.18%) Marketing Strategy
2 2 (18.18%) Network Marketing
2 2 (18.18%) Online Marketing
2 2 (18.18%) Performance Measurement
2 2 (18.18%) Performance Metrics
2 2 (18.18%) Product Marketing
2 2 (18.18%) Sales Enablement
2 2 (18.18%) SEO
2 2 (18.18%) Web Development
3 1 (9.09%) Data Visualisation
Programming Languages
1 3 (27.27%) Java
1 3 (27.27%) JavaScript
1 3 (27.27%) PHP
2 2 (18.18%) SQL
3 1 (9.09%) C#
3 1 (9.09%) T-SQL
Qualifications
1 3 (27.27%) Degree
2 2 (18.18%) Master's Degree
2 2 (18.18%) MBA
3 1 (9.09%) Computer Science Degree
Quality Assurance & Compliance
1 2 (18.18%) SLA
Vendors
1 2 (18.18%) Asigra
1 2 (18.18%) CommVault
1 2 (18.18%) Google
1 2 (18.18%) Marketo
1 2 (18.18%) Microsoft
1 2 (18.18%) Veeam
2 1 (9.09%) Adobe
2 1 (9.09%) WooCommerce