The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in Reading. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 3 months to 27 April 2017 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
Berkshire / Reading
3 months to
27 Apr 2017
Same period 2016 Same period 2015
Rank 53 74 72
Rank change year-on-year +21 -2  
Contract jobs citing Advertising 6 8 2
As % of all contract IT jobs advertised in Reading 0.90% 0.77% 0.20%
As % of the General category 2.14% 2.14% 0.73%
Number of daily rates quoted 2 4 0
Median daily rate £394 £253 -
Median daily rate % change year-on-year +55.94% -  
UK excluding London median daily rate £375 £350 £350
% change year-on-year +7.14% -  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.00 £16.00 £11.00
% change year-on-year -6.25% +45.45%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for common skills.

General Skills
Reading
Contract job vacancies with a requirement for common skills 280 373 273
As % of all contract IT job vacancies advertised in Reading 41.98% 36.11% 27.16%
Number of daily rates quoted 128 158 111
Median daily rate £413 £388 £410
Median daily rate % change year-on-year +6.45% -5.48%  
90% offered a daily rate of more than £181 £195 £250
10% offered a daily rate of more than £575 £525 £625
UK excluding London median daily rate £420 £400 £400
% change year-on-year +5.00% -  
Number of hourly rates quoted 15 5 1
Median hourly rate £15.00 £15.50 £19.00
Median hourly rate % change year-on-year -3.22% -18.42%  
UK excluding London median hourly rate £30.00 £28.00 £24.00
% change year-on-year +7.14% +16.66%  

Advertising
Job Vacancy Trend in Reading

The job posting trend of jobs advertised in Reading citing Advertising as a proportion of all contract or permanent IT jobs with a match in the General category.

Job vacancy trend for Advertising in Reading

Advertising
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in Reading.

Contractor daily rate trend for Advertising in Reading

Advertising
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Advertising in Reading over the 3 months to 27 April 2017.

Contractor daily rate histogram for Advertising in Reading

Advertising
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in Reading.

Contractor hourly rate trend for Advertising in Reading

For the 6 months to 27 April 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Advertising.

1 6 (60.00%) Marketing
2 5 (50.00%) Analytical Skills
3 4 (40.00%) Competitor Analysis
3 4 (40.00%) Market Research
3 4 (40.00%) Psychology
4 3 (30.00%) Microsoft
4 3 (30.00%) Telecoms
5 2 (20.00%) Active Directory
5 2 (20.00%) C#
5 2 (20.00%) Microsoft Azure
5 2 (20.00%) Office 365
5 2 (20.00%) IaaS
6 1 (10.00%) Azure Active Directory
6 1 (10.00%) Windows 10
6 1 (10.00%) Microsoft Intune
6 1 (10.00%) PaaS
6 1 (10.00%) MVC
6 1 (10.00%) Web Development
6 1 (10.00%) Degree
6 1 (10.00%) Mandarin Language
6 1 (10.00%) SCCM
6 1 (10.00%) SCOM
6 1 (10.00%) Network Security
6 1 (10.00%) HTML
6 1 (10.00%) JavaScript
6 1 (10.00%) SQL
6 1 (10.00%) .NET
6 1 (10.00%) SQL Server
6 1 (10.00%) CSS
6 1 (10.00%) Epicor

Advertising
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (20.00%) IaaS
1 2 (20.00%) Microsoft Azure
1 2 (20.00%) Office 365
2 1 (10.00%) Azure Active Directory
2 1 (10.00%) PaaS
Communications & Networking
1 1 (10.00%) Network Security
Database & Business Intelligence
1 1 (10.00%) SQL Server
1 1 (10.00%) SQL Server Reporting Services
General
1 6 (60.00%) Marketing
2 3 (30.00%) Telecoms
3 1 (10.00%) Mandarin Language
Job Titles
1 6 (60.00%) Marketing Assistant
2 2 (20.00%) Administration Assistant
2 2 (20.00%) Administrator
2 2 (20.00%) Graduate
2 2 (20.00%) Marketing Administrator
2 2 (20.00%) Support Assistant
3 1 (10.00%) .NET Developer
3 1 (10.00%) Architect
3 1 (10.00%) Azure Architect
3 1 (10.00%) Azure Consultant
3 1 (10.00%) Cloud Architect
3 1 (10.00%) Consultant
3 1 (10.00%) Developer
3 1 (10.00%) Office 365 Architect
3 1 (10.00%) SCCM Architect
3 1 (10.00%) Technical Consultant
3 1 (10.00%) Technical Specialist
Libraries, Frameworks & Software Standards
1 1 (10.00%) .NET
1 1 (10.00%) CSS
1 1 (10.00%) HTML
Miscellaneous
1 5 (50.00%) Analytical Skills
Operating Systems
1 1 (10.00%) Windows
1 1 (10.00%) Windows 10
Processes & Methodologies
1 4 (40.00%) Competitor Analysis
1 4 (40.00%) Market Research
1 4 (40.00%) Psychology
2 1 (10.00%) Agile Software Development
2 1 (10.00%) Migration
2 1 (10.00%) MVC
2 1 (10.00%) Web Development
Programming Languages
1 2 (20.00%) C#
2 1 (10.00%) JavaScript
2 1 (10.00%) SQL
Qualifications
1 1 (10.00%) Degree
System Software
1 2 (20.00%) Active Directory
Systems Management
1 1 (10.00%) Microsoft Intune
1 1 (10.00%) SCCM
1 1 (10.00%) SCOM
Vendors
1 3 (30.00%) Microsoft
2 1 (10.00%) Epicor