Period
to 21 January 2018

The table below looks at the prevalence of the term Advertising in contract job vacancies advertised in Reading. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 21 January 2018 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Advertising
Berkshire > Reading
6 months to
21 Jan 2018
Same period 2017 Same period 2016
Rank 71 85 97
Rank change year-on-year +14 +12 0
Contract jobs citing Advertising 18 10 9
As % of all contract IT jobs advertised in Reading 1.46% 0.72% 0.46%
As % of the General category 4.31% 1.70% 1.36%
Number of daily rates quoted 12 6 5
Reading median daily rate £375 £363 £360
Median daily rate % change year-on-year +3.45% +0.69% -13.77%
10th Percentile £300 £276 £265
90th Percentile £473 £475 £426
Berkshire median daily rate £325 £400 £365
% change year-on-year -18.75% +9.74% +0.55%
Number of hourly rates quoted 0 0 1
Reading median hourly rate - - £12.50
Berkshire median hourly rate - £17.75 £21.25
% change year-on-year - -16.47% -

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Reading with a requirement for common skills.

All General Skills
Reading
Contract vacancies with a requirement for common skills 418 588 660
As % of all contract IT jobs advertised in Reading 33.82% 42.09% 33.99%
Number of daily rates quoted 229 249 356
Reading median daily rate £425 £400 £419
Median daily rate % change year-on-year +6.25% -4.60% +10.34%
10th Percentile £242 £225 £195
90th Percentile £575 £575 £550
Berkshire median daily rate £425 £400 £400
% change year-on-year +6.25% - -
Number of hourly rates quoted 13 14 11
Reading median hourly rate £12.50 £20.00 £27.00
Median hourly rate % change year-on-year -37.50% -25.93% -2.98%
10th Percentile £10.85 £13.00 £13.50
90th Percentile £18.20 £35.30 £47.50
Berkshire median hourly rate £21.00 £20.00 £22.00
% change year-on-year +5.00% -9.09% +29.41%

Advertising
Job Vacancy Trend in Reading

Job postings citing Advertising as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Advertising in Reading

Advertising
Contractor Daily Rate Trend in Reading

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Advertising in Reading.

Contractor daily rate trend for Advertising in Reading

Advertising
Contractor Daily Rate Histogram in Reading

The daily rate distribution of IT jobs citing Advertising in Reading over the 6 months to 21 January 2018.

Contractor daily rate histogram for Advertising in Reading

Advertising
Contractor Hourly Rate Trend in Reading

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Advertising in Reading.

Contractor hourly rate trend for Advertising in Reading

For the 6 months to 21 January 2018, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Reading region with a requirement for Advertising.

1 9 (50.00%) Marketing
2 5 (27.78%) Competitor Analysis
2 5 (27.78%) Telecoms
2 5 (27.78%) Finance
2 5 (27.78%) Microsoft
2 5 (27.78%) Market Research
3 4 (22.22%) Social Media
3 4 (22.22%) Electronics
3 4 (22.22%) Degree
3 4 (22.22%) Digital Marketing
4 3 (16.67%) ITIL
4 3 (16.67%) B2B
4 3 (16.67%) B2C
4 3 (16.67%) Customer-Centricity
4 3 (16.67%) Cloud Computing
5 2 (11.11%) Search Engine Marketing
5 2 (11.11%) Email Marketing
5 2 (11.11%) Display Advertising
5 2 (11.11%) Twitter
5 2 (11.11%) Mobile Marketing
5 2 (11.11%) Marketo
5 2 (11.11%) HubSpot
5 2 (11.11%) Pardot
5 2 (11.11%) Marketing Strategy
5 2 (11.11%) Eloqua
5 2 (11.11%) Data Centre
5 2 (11.11%) Social Listening
5 2 (11.11%) Arista
5 2 (11.11%) Data Strategy
5 2 (11.11%) Renewable Energy

Advertising
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (11.11%) SharePoint
2 1 (5.56%) SharePoint 2010
2 1 (5.56%) SharePoint 2013
Applications
1 1 (5.56%) Microsoft Excel
1 1 (5.56%) Microsoft Office
1 1 (5.56%) Microsoft PowerPoint
1 1 (5.56%) Microsoft Project
Business Applications
1 2 (11.11%) Eloqua
Cloud Services
1 3 (16.67%) Cloud Computing
2 1 (5.56%) Azure Active Directory
2 1 (5.56%) IaaS
2 1 (5.56%) Microsoft Azure
2 1 (5.56%) Office 365
Communications & Networking
1 2 (11.11%) BGP
1 2 (11.11%) DWDM
1 2 (11.11%) Firewall
1 2 (11.11%) OSPF
2 1 (5.56%) Cisco ASA
2 1 (5.56%) EIGRP
2 1 (5.56%) Extranet
2 1 (5.56%) MPLS
2 1 (5.56%) VPN
2 1 (5.56%) WAN
Database & Business Intelligence
1 1 (5.56%) SQL Server
General
1 9 (50.00%) Marketing
2 5 (27.78%) Finance
2 5 (27.78%) Telecoms
3 4 (22.22%) Electronics
4 1 (5.56%) Mandarin Language
Job Titles
1 5 (27.78%) Marketing Assistant
2 4 (22.22%) Marketing Manager
3 2 (11.11%) Campaign Manager
3 2 (11.11%) Campaign Marketing Manager
3 2 (11.11%) Contracts Manager
3 2 (11.11%) Developer
3 2 (11.11%) Digital Marketing Manager
3 2 (11.11%) Network Engineer
4 1 (5.56%) .NET Developer
4 1 (5.56%) Active Directory Consultant
4 1 (5.56%) Analyst
4 1 (5.56%) Azure Consultant
4 1 (5.56%) Consultant
4 1 (5.56%) Digital Analyst
4 1 (5.56%) Digital Business Analyst
4 1 (5.56%) Insurance Business Analyst
4 1 (5.56%) IT Manager
4 1 (5.56%) IT Project Manager
4 1 (5.56%) Office 365 Consultant
4 1 (5.56%) Test Manager
Libraries, Frameworks & Software Standards
1 2 (11.11%) .NET
2 1 (5.56%) .NET Core
2 1 (5.56%) AngularJS
2 1 (5.56%) ASP.NET
2 1 (5.56%) ASP.NET MVC
2 1 (5.56%) ASP.NET Web API
2 1 (5.56%) React
Miscellaneous
1 4 (22.22%) Social Media
2 2 (11.11%) Data Centre
2 2 (11.11%) FMCG
2 2 (11.11%) Renewable Energy
3 1 (5.56%) Analytical Skills
3 1 (5.56%) Computer Science
3 1 (5.56%) Driving Licence
Operating Systems
1 1 (5.56%) Windows
Processes & Methodologies
1 5 (27.78%) Competitor Analysis
1 5 (27.78%) Market Research
2 4 (22.22%) Digital Marketing
3 3 (16.67%) B2B
3 3 (16.67%) B2C
3 3 (16.67%) Customer-Centricity
3 3 (16.67%) ITIL
4 2 (11.11%) Content Development
4 2 (11.11%) Customer Intelligence
4 2 (11.11%) Data Strategy
4 2 (11.11%) Display Advertising
4 2 (11.11%) Email Marketing
4 2 (11.11%) Integrated Marketing
4 2 (11.11%) Marketing Automation
4 2 (11.11%) Marketing Strategy
4 2 (11.11%) Mathematics
4 2 (11.11%) Mobile Marketing
4 2 (11.11%) Pay per click
4 2 (11.11%) Search Engine Marketing
4 2 (11.11%) Social Listening
Programming Languages
1 2 (11.11%) C#
2 1 (5.56%) JavaScript
Qualifications
1 4 (22.22%) Degree
2 2 (11.11%) CCNA
2 2 (11.11%) CCNP
2 2 (11.11%) Cisco Certification
3 1 (5.56%) APMP
3 1 (5.56%) CCIE
3 1 (5.56%) HND
3 1 (5.56%) ITIL Certification
3 1 (5.56%) JNCIA
3 1 (5.56%) JNCIP
3 1 (5.56%) JNCIS
Quality Assurance & Compliance
1 1 (5.56%) QA
System Software
1 1 (5.56%) Active Directory
Vendors
1 5 (27.78%) Microsoft
2 2 (11.11%) Arista
2 2 (11.11%) Cisco
2 2 (11.11%) Extreme Networks
2 2 (11.11%) HP
2 2 (11.11%) Huawei
2 2 (11.11%) HubSpot
2 2 (11.11%) Marketo
2 2 (11.11%) Pardot
2 2 (11.11%) Twitter
3 1 (5.56%) Juniper
3 1 (5.56%) Salesforce.com