Period
to 22 February 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Reading. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 22 February 2018 with a comparison to the same period over the previous 2 years.

Advertising
Berkshire > Reading
6 months to
22 Feb 2018
Same period 2017 Same period 2016
Rank 95 74 123
Rank change year-on-year -21 +49 0
Permanent jobs citing Advertising 59 105 100
As % of all permanent IT jobs advertised in Reading 2.28% 3.60% 2.22%
As % of the General category 6.97% 8.90% 5.17%
Number of salaries quoted 58 100 78
Reading median annual salary £45,000 £57,500 £60,000
Median salary % change year-on-year -21.74% -4.17% +9.09%
10th Percentile £26,000 £32,550 £31,250
90th Percentile £72,375 £87,625 £85,000
Berkshire median annual salary £50,000 £50,000 £55,000
% change year-on-year - -9.09% +10.00%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for common skills.

All General Skills
Reading
Permanent vacancies with a requirement for common skills 847 1,180 1,936
As % of all permanent IT jobs advertised in Reading 32.72% 40.47% 43.04%
Number of salaries quoted 622 706 1,378
Reading median annual salary £46,000 £49,500 £50,000
Median salary % change year-on-year -7.07% -1.00% -4.76%
10th Percentile £27,500 £26,250 £31,250
90th Percentile £75,900 £77,500 £72,500
Berkshire median annual salary £50,000 £50,000 £50,500
% change year-on-year - -0.99% +1.00%

Advertising
Job Vacancy Trend in Reading

Job postings citing Advertising as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Advertising in Reading

Advertising
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in Reading.

Salary trend for Advertising in Reading

Advertising
Salary Histogram in Reading

The salary distribution of IT jobs citing Advertising in Reading over the 6 months to 22 February 2018.

Salary histogram for Advertising in Reading

For the 6 months to 22 February 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Reading region with a requirement for Advertising.

1 17 (28.81%) ITIL
1 17 (28.81%) Data Centre
2 14 (23.73%) Microsoft
3 13 (22.03%) Marketing
4 12 (20.34%) Windows
4 12 (20.34%) Social Media
5 11 (18.64%) Cisco
5 11 (18.64%) Finance
6 10 (16.95%) OSPF
6 10 (16.95%) BGP
7 9 (15.25%) DWDM
7 9 (15.25%) Juniper
7 9 (15.25%) CRM
7 9 (15.25%) Linux
7 9 (15.25%) Computer Science
8 8 (13.56%) JNCIA
8 8 (13.56%) Migration
8 8 (13.56%) HND
8 8 (13.56%) PRINCE2
8 8 (13.56%) HTML
8 8 (13.56%) CCNP
8 8 (13.56%) Cisco Certification
8 8 (13.56%) MPLS
8 8 (13.56%) EIGRP
8 8 (13.56%) Project Management
8 8 (13.56%) CentOS
9 7 (11.86%) Marketing Strategy
9 7 (11.86%) Content Marketing
9 7 (11.86%) CCNA
9 7 (11.86%) Red Hat

Advertising
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (3.39%) SharePoint
2 1 (1.69%) Apache
2 1 (1.69%) SharePoint 2013
Applications
1 6 (10.17%) Microsoft Project
2 3 (5.08%) Microsoft Excel
2 3 (5.08%) Microsoft PowerPoint
Business Applications
1 5 (8.47%) Eloqua
2 3 (5.08%) Dynamics AX
2 3 (5.08%) NetSuite
3 2 (3.39%) Dynamics CRM
3 2 (3.39%) SAP Business One
4 1 (1.69%) JDE OneWorld
4 1 (1.69%) Sage 200
4 1 (1.69%) Sage 500
4 1 (1.69%) Sage X3
4 1 (1.69%) Sprinklr
4 1 (1.69%) WebTrends
Cloud Services
1 2 (3.39%) Dynamics 365
1 2 (3.39%) SaaS
2 1 (1.69%) Adobe Analytics
Communications & Networking
1 10 (16.95%) BGP
1 10 (16.95%) OSPF
2 9 (15.25%) DWDM
3 8 (13.56%) EIGRP
3 8 (13.56%) MPLS
4 6 (10.17%) Firewall
5 5 (8.47%) Cisco ASA
5 5 (8.47%) TCP/IP
6 4 (6.78%) VoIP
7 3 (5.08%) DSL
8 1 (1.69%) DNS
8 1 (1.69%) Ethereal
8 1 (1.69%) IPv4
8 1 (1.69%) IPv6
8 1 (1.69%) ISDN
8 1 (1.69%) PSTN
8 1 (1.69%) SAN
8 1 (1.69%) SDH
8 1 (1.69%) tcpdump
Database & Business Intelligence
1 2 (3.39%) MySQL
2 1 (1.69%) Apache Cassandra
2 1 (1.69%) Big Data
2 1 (1.69%) MongoDB
Development Applications
1 1 (1.69%) Jenkins
General
1 13 (22.03%) Marketing
2 11 (18.64%) Finance
3 3 (5.08%) Telecoms
4 2 (3.39%) Law
4 2 (3.39%) Legal
4 2 (3.39%) Manufacturing
4 2 (3.39%) Retail
5 1 (1.69%) Hungarian Language
5 1 (1.69%) Local Government
5 1 (1.69%) Polish Language
Job Titles
1 9 (15.25%) Network Engineer
2 8 (13.56%) Project Manager
3 7 (11.86%) Marketing Manager
4 6 (10.17%) Consultant
4 6 (10.17%) Developer
4 6 (10.17%) Support Engineer
5 5 (8.47%) Digital Marketing Manager
6 4 (6.78%) Technical Engineer
6 4 (6.78%) Technical Support
6 4 (6.78%) Technical Support Engineer
7 3 (5.08%) 1st Line Support
7 3 (5.08%) 1st Line Support Engineer
7 3 (5.08%) Analyst
7 3 (5.08%) Architect
7 3 (5.08%) ERP Consultant
7 3 (5.08%) Front End Developer (Client-Side Developer)
7 3 (5.08%) IT Manager
7 3 (5.08%) IT Project Manager
7 3 (5.08%) Senior Developer
7 3 (5.08%) Solutions Architect
Libraries, Frameworks & Software Standards
1 8 (13.56%) HTML
2 4 (6.78%) CSS
3 3 (5.08%) AngularJS
3 3 (5.08%) CSS3
3 3 (5.08%) HTML5
3 3 (5.08%) jQuery
3 3 (5.08%) Modernizr
3 3 (5.08%) Node.js
3 3 (5.08%) React
3 3 (5.08%) RESTful
3 3 (5.08%) Sass
3 3 (5.08%) Twitter Bootstrap
4 2 (3.39%) .NET
4 2 (3.39%) ATL
5 1 (1.69%) Kafka
5 1 (1.69%) Redux
5 1 (1.69%) Spring
5 1 (1.69%) Spring Cloud
Miscellaneous
1 17 (28.81%) Data Centre
2 12 (20.34%) Social Media
3 9 (15.25%) Computer Science
4 4 (6.78%) Driving Licence
4 4 (6.78%) Virtual Team
5 3 (5.08%) Analytical Skills
6 1 (1.69%) Management Information System
6 1 (1.69%) Mobile App
Operating Systems
1 12 (20.34%) Windows
2 9 (15.25%) Linux
3 8 (13.56%) CentOS
4 7 (11.86%) Debian
4 7 (11.86%) Ubuntu
5 1 (1.69%) Red Hat Enterprise Linux
5 1 (1.69%) Windows Server
5 1 (1.69%) Windows Server 2008
5 1 (1.69%) Windows Server 2012
Processes & Methodologies
1 17 (28.81%) ITIL
2 9 (15.25%) CRM
3 8 (13.56%) Migration
3 8 (13.56%) PRINCE2
3 8 (13.56%) Project Management
4 7 (11.86%) Content Marketing
4 7 (11.86%) Marketing Strategy
5 6 (10.17%) B2B
5 6 (10.17%) Email Marketing
5 6 (10.17%) Marketing Automation
5 6 (10.17%) Web Application Development
6 5 (8.47%) Agile Software Development
6 5 (8.47%) B2C
6 5 (8.47%) Content Development
6 5 (8.47%) Copywriting
6 5 (8.47%) Digital Marketing
6 5 (8.47%) Display Advertising
6 5 (8.47%) ERP
6 5 (8.47%) Mobile Marketing
6 5 (8.47%) Search Engine Marketing
Programming Languages
1 5 (8.47%) JavaScript
1 5 (8.47%) SQL
2 4 (6.78%) Java
2 4 (6.78%) PHP
3 3 (5.08%) C
3 3 (5.08%) C#
4 2 (3.39%) Python
5 1 (1.69%) Bash Shell
5 1 (1.69%) C++
5 1 (1.69%) Go
5 1 (1.69%) Perl
5 1 (1.69%) R
5 1 (1.69%) X++
Qualifications
1 8 (13.56%) CCNP
1 8 (13.56%) Cisco Certification
1 8 (13.56%) HND
1 8 (13.56%) JNCIA
2 7 (11.86%) CCNA
2 7 (11.86%) Degree
3 6 (10.17%) CCIE
4 5 (8.47%) JNCIP
4 5 (8.47%) JNCIS
5 4 (6.78%) APMP
5 4 (6.78%) ITIL Certification
5 4 (6.78%) PRINCE2 Certification
6 3 (5.08%) BPSS Clearance
6 3 (5.08%) SC Cleared
6 3 (5.08%) Security Cleared
Quality Assurance & Compliance
1 6 (10.17%) SLA
2 2 (3.39%) Data Quality
3 1 (1.69%) Actionable Recommendations
3 1 (1.69%) GDPR
System Software
1 1 (1.69%) Apache ZooKeeper
1 1 (1.69%) Hyper-V
1 1 (1.69%) VMware Infrastructure
1 1 (1.69%) vSphere
Systems Management
1 1 (1.69%) Ansible
1 1 (1.69%) Opscode Chef
1 1 (1.69%) Puppet
Vendors
1 14 (23.73%) Microsoft
2 11 (18.64%) Cisco
3 9 (15.25%) Juniper
4 7 (11.86%) Red Hat
5 6 (10.17%) HP
5 6 (10.17%) Marketo
6 5 (8.47%) Arista
6 5 (8.47%) Extreme Networks
6 5 (8.47%) Salesforce.com
6 5 (8.47%) Twitter
7 4 (6.78%) HubSpot
7 4 (6.78%) Pardot
8 3 (5.08%) Sage
8 3 (5.08%) SAP
9 2 (3.39%) Epicor
9 2 (3.39%) Infor
9 2 (3.39%) Xero
10 1 (1.69%) Brightcove
10 1 (1.69%) Sysomos
10 1 (1.69%) Tableau