The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Reading. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 3 months to 25 June 2017 with a comparison to the same period over the previous 2 years.

Advertising
Berkshire / Reading
3 months to
25 Jun 2017
Same period 2016 Same period 2015
Rank 83 111 96
Rank change year-on-year +28 -15  
Permanent jobs citing Advertising 24 18 46
As % of all permanent IT jobs advertised in Reading 1.85% 1.02% 2.00%
As % of the General category 6.32% 3.27% 4.70%
Number of salaries quoted 22 17 42
Median salary £45,000 £70,000 £57,500
Median salary % change year-on-year -35.71% +21.73%  
90% offered a salary of more than £27,750 £51,500 £42,750
10% offered a salary of more than £60,000 £96,000 £80,000
UK excluding London median salary £42,500 £41,500 £40,000
% change year-on-year +2.40% +3.75%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for common skills.

General Skills
Reading
Permanent job vacancies with a requirement for common skills 380 550 979
As % of all permanent IT job vacancies advertised in Reading 29.28% 31.14% 42.53%
Number of salaries quoted 278 354 671
Median salary £48,500 £52,500 £52,500
Median salary % change year-on-year -7.61% -  
90% offered a salary of more than £35,000 £32,500 £34,200
10% offered a salary of more than £84,000 £80,000 £75,000
UK excluding London median salary £45,000 £45,000 £45,000

Advertising
Job Vacancy Trend in Reading

The job posting trend of jobs advertised in Reading citing Advertising as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Advertising in Reading

Advertising
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in Reading.

Salary trend for Advertising in Reading

Advertising
Salary Histogram in Reading

The salary distribution of IT jobs citing Advertising in Reading over the 3 months to 25 June 2017.

Salary histogram for Advertising in Reading

For the 6 months to 25 June 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Advertising.

1 22 (40.00%) Microsoft
2 20 (36.36%) Degree
3 17 (30.91%) Telecoms
4 14 (25.45%) C#
4 14 (25.45%) .NET
5 13 (23.64%) PRINCE2
5 13 (23.64%) Project Management
6 11 (20.00%) Finance
7 10 (18.18%) Customer Requirements
8 9 (16.36%) Computer Science
8 9 (16.36%) SQL
8 9 (16.36%) JavaScript
9 8 (14.55%) HTML
9 8 (14.55%) SQL Server
9 8 (14.55%) CSS
9 8 (14.55%) CRM
9 8 (14.55%) SharePoint
10 7 (12.73%) Six Sigma
10 7 (12.73%) PRINCE2 Certification
10 7 (12.73%) Business Intelligence
10 7 (12.73%) MVC
10 7 (12.73%) Agile Software Development
10 7 (12.73%) PMO
10 7 (12.73%) Master's Degree
11 6 (10.91%) Presales
11 6 (10.91%) SQL Server Reporting Services
11 6 (10.91%) Service Management
12 5 (9.09%) ISO 14001
12 5 (9.09%) jQuery
12 5 (9.09%) Electronics

Advertising
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (14.55%) SharePoint
2 3 (5.45%) SharePoint 2013
3 2 (3.64%) SAS
3 2 (3.64%) SharePoint 2010
Applications
1 4 (7.27%) Microsoft Office
2 2 (3.64%) MS Visio
Business Applications
1 4 (7.27%) Dynamics CRM
2 2 (3.64%) BPCS
Cloud Services
1 5 (9.09%) Cloud Computing
1 5 (9.09%) Microsoft Azure
2 3 (5.45%) Office 365
3 2 (3.64%) Amazon AWS
3 2 (3.64%) Azure Data Factory
3 2 (3.64%) Azure Machine Learning
3 2 (3.64%) Cortana Intelligence Suite
Communications & Networking
1 3 (5.45%) VoLTE
1 3 (5.45%) VoWiFi
1 3 (5.45%) Wi-Fi
2 1 (1.82%) 4G
2 1 (1.82%) Broadband
2 1 (1.82%) DSLAM
2 1 (1.82%) DWDM
2 1 (1.82%) GPON
2 1 (1.82%) IP Telephony
2 1 (1.82%) SDH
Database & Business Intelligence
1 8 (14.55%) SQL Server
2 6 (10.91%) SQL Server Reporting Services
3 4 (7.27%) Power BI
3 4 (7.27%) SQL Server Analysis Services
3 4 (7.27%) SQL Server Integration Services
4 3 (5.45%) Azure SQL Database
4 3 (5.45%) MySQL
4 3 (5.45%) SQL Server 2014
5 2 (3.64%) Azure SQL Data Warehouse
5 2 (3.64%) Base SAS
5 2 (3.64%) Data Warehouse
5 2 (3.64%) HDInsight
5 2 (3.64%) QlikView
5 2 (3.64%) SQL Server 2012
6 1 (1.82%) SQL Server 2016
Development Applications
1 3 (5.45%) Git (software)
2 1 (1.82%) Visual Studio
General
1 17 (30.91%) Telecoms
2 11 (20.00%) Finance
3 5 (9.09%) Electronics
4 4 (7.27%) Marketing
5 2 (3.64%) Manufacturing
6 1 (1.82%) Automotive
6 1 (1.82%) Banking
6 1 (1.82%) German Language
6 1 (1.82%) Mandarin Language
Job Titles
1 19 (34.55%) Developer
2 8 (14.55%) Consultant
3 7 (12.73%) Project Director
4 6 (10.91%) Graduate
5 5 (9.09%) Analyst
6 4 (7.27%) Business Development Manager
6 4 (7.27%) Business Intelligence Consultant
6 4 (7.27%) Business Manager
6 4 (7.27%) Development Manager
6 4 (7.27%) Project Manager
6 4 (7.27%) Software Developer
7 3 (5.45%) CRM Developer
7 3 (5.45%) Dynamics CRM Developer
7 3 (5.45%) Graduate Developer
7 3 (5.45%) Graduate Software Developer
7 3 (5.45%) Junior
7 3 (5.45%) Sales Manager
8 2 (3.64%) IT Analyst
8 2 (3.64%) Power BI Consultant
8 2 (3.64%) Telecoms Project Manager
Libraries, Frameworks & Software Standards
1 14 (25.45%) .NET
2 8 (14.55%) CSS
2 8 (14.55%) HTML
3 5 (9.09%) .NET Framework
3 5 (9.09%) jQuery
4 4 (7.27%) ASP.NET
4 4 (7.27%) ASP.NET Web API
4 4 (7.27%) Entity Framework
5 3 (5.45%) ADO.NET
5 3 (5.45%) Angular 2
5 3 (5.45%) AngularJS
5 3 (5.45%) Dapper ORM
5 3 (5.45%) KnockoutJS
5 3 (5.45%) Laravel
5 3 (5.45%) Node.js
5 3 (5.45%) Symfony
6 1 (1.82%) Ajax
6 1 (1.82%) LINQ
6 1 (1.82%) SOAP
6 1 (1.82%) WinForms
Miscellaneous
1 9 (16.36%) Computer Science
2 4 (7.27%) Data Centre
3 3 (5.45%) N-Tier
4 2 (3.64%) Social Media
5 1 (1.82%) Analytical Skills
Operating Systems
1 2 (3.64%) Windows
2 1 (1.82%) Windows Server
Processes & Methodologies
1 13 (23.64%) PRINCE2
1 13 (23.64%) Project Management
2 10 (18.18%) Customer Requirements
3 8 (14.55%) CRM
4 7 (12.73%) Agile Software Development
4 7 (12.73%) Business Intelligence
4 7 (12.73%) MVC
4 7 (12.73%) Six Sigma
5 6 (10.91%) Presales
5 6 (10.91%) Service Management
6 4 (7.27%) Business Development
6 4 (7.27%) Software Engineering
7 3 (5.45%) Budgeting and Forecasting
7 3 (5.45%) ITIL
7 3 (5.45%) Migration
7 3 (5.45%) OO
7 3 (5.45%) OO PHP
7 3 (5.45%) Operations Management
8 2 (3.64%) Project Planning
8 2 (3.64%) Stakeholder Management
Programming Languages
1 14 (25.45%) C#
2 9 (16.36%) JavaScript
2 9 (16.36%) SQL
3 4 (7.27%) Java
3 4 (7.27%) T-SQL
4 3 (5.45%) Perl
4 3 (5.45%) PHP
4 3 (5.45%) Python
5 2 (3.64%) Data Analysis Expressions (DAX)
6 1 (1.82%) TypeScript
6 1 (1.82%) VB.NET
6 1 (1.82%) XAML
Qualifications
1 20 (36.36%) Degree
2 7 (12.73%) Master's Degree
2 7 (12.73%) PRINCE2 Certification
3 4 (7.27%) Computer Science Degree
4 3 (5.45%) Microsoft Certification
4 3 (5.45%) PMP
5 1 (1.82%) MCP
5 1 (1.82%) MCSE
5 1 (1.82%) PhD
Quality Assurance & Compliance
1 7 (12.73%) PMO
2 5 (9.09%) ISO 14001
System Software
1 1 (1.82%) Active Directory
Vendors
1 22 (40.00%) Microsoft
2 3 (5.45%) Infor
2 3 (5.45%) Zend
3 2 (3.64%) Tableau
4 1 (1.82%) Baan
4 1 (1.82%) Cisco
4 1 (1.82%) Epicor
4 1 (1.82%) Sage
Reading, Oxfordshire
Recruitment Genius
Posted: Yesterday
Reading
Nigel Frank International
Salary: £50000 - £60000 per annum
Posted: 12 days ago
Reading, Berkshire
Premier Group Recruitment
Salary: £20000 - £25000 per annum + Uncapped commission 40%
Posted: 5 days ago