Period
to 25 November 2017

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Reading. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 25 November 2017 with a comparison to the same period over the previous 2 years.

Advertising
Berkshire > Reading
6 months to
25 Nov 2017
Same period 2016 Same period 2015
Rank 88 97 115
Rank change year-on-year +9 +18 +30
Permanent jobs citing Advertising 67 92 105
As % of all permanent IT jobs advertised in Reading 2.82% 2.64% 2.26%
As % of the General category 8.30% 6.22% 5.62%
Number of salaries quoted 64 88 69
Reading median annual salary £48,750 £63,250 £57,500
Median salary % change year-on-year -22.92% +10.00% -4.17%
10th Percentile £26,450 £33,750 £36,250
90th Percentile £87,500 £90,000 £77,500
Berkshire median annual salary £47,500 £50,000 £55,000
% change year-on-year -5.00% -9.09% +11.11%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for common skills.

All General Skills
Reading
Permanent vacancies with a requirement for common skills 807 1478 1869
As % of all permanent IT jobs advertised in Reading 34.01% 42.41% 40.16%
Number of salaries quoted 576 880 1311
Reading median annual salary £47,500 £50,000 £50,000
Median salary % change year-on-year -5.00% - -4.76%
10th Percentile £28,625 £27,500 £31,250
90th Percentile £78,750 £77,500 £73,750
Berkshire median annual salary £50,000 £50,000 £52,500
% change year-on-year - -4.76% +5.00%

Advertising
Job Vacancy Trend in Reading

Job postings citing Advertising as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Advertising in Reading

Advertising
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in Reading.

Salary trend for Advertising in Reading

Advertising
Salary Histogram in Reading

The salary distribution of IT jobs citing Advertising in Reading over the 6 months to 25 November 2017.

Salary histogram for Advertising in Reading

For the 6 months to 25 November 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Reading region with a requirement for Advertising.

1 20 (29.85%) Microsoft
2 16 (23.88%) ITIL
2 16 (23.88%) Data Centre
3 13 (19.40%) CRM
4 12 (17.91%) Windows
5 11 (16.42%) Finance
5 11 (16.42%) Social Media
6 10 (14.93%) Marketing
6 10 (14.93%) Computer Science
6 10 (14.93%) SQL
6 10 (14.93%) Cisco
7 9 (13.43%) Linux
7 9 (13.43%) HND
7 9 (13.43%) OSPF
7 9 (13.43%) BGP
7 9 (13.43%) Microsoft Azure
8 8 (11.94%) CentOS
8 8 (11.94%) DWDM
8 8 (11.94%) Project Management
8 8 (11.94%) Migration
8 8 (11.94%) PRINCE2
8 8 (11.94%) SLA
8 8 (11.94%) Juniper
8 8 (11.94%) Red Hat
9 7 (10.45%) CCNP
9 7 (10.45%) HP
9 7 (10.45%) Cisco Certification
9 7 (10.45%) HTML
9 7 (10.45%) Debian
9 7 (10.45%) Firewall

Advertising
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (5.97%) SharePoint
2 3 (4.48%) SharePoint 2013
3 2 (2.99%) SharePoint 2010
4 1 (1.49%) CMS
4 1 (1.49%) IIS
4 1 (1.49%) Kentico
4 1 (1.49%) MS Exchange
4 1 (1.49%) SharePoint Server
4 1 (1.49%) Sitecore CMS
4 1 (1.49%) Skype for Business
4 1 (1.49%) Umbraco
Applications
1 6 (8.96%) Microsoft Project
2 3 (4.48%) Microsoft Excel
2 3 (4.48%) Microsoft Office
2 3 (4.48%) Microsoft PowerPoint
Business Applications
1 4 (5.97%) Eloqua
2 3 (4.48%) Dynamics CRM
2 3 (4.48%) NetSuite
3 1 (1.49%) JDE OneWorld
3 1 (1.49%) Sage 200
3 1 (1.49%) Sage 500
3 1 (1.49%) Sage X3
3 1 (1.49%) SAP Business One
3 1 (1.49%) Sprinklr
3 1 (1.49%) WebTrends
Cloud Services
1 9 (13.43%) Microsoft Azure
2 3 (4.48%) Office 365
3 2 (2.99%) Amazon AWS
3 2 (2.99%) Azure Data Factory
3 2 (2.99%) Azure Machine Learning
3 2 (2.99%) Cortana Intelligence Suite
4 1 (1.49%) Adobe Analytics
4 1 (1.49%) SaaS
Communications & Networking
1 9 (13.43%) BGP
1 9 (13.43%) OSPF
2 8 (11.94%) DWDM
3 7 (10.45%) EIGRP
3 7 (10.45%) Firewall
3 7 (10.45%) MPLS
4 6 (8.96%) TCP/IP
5 4 (5.97%) Cisco ASA
5 4 (5.97%) VoIP
6 3 (4.48%) DSL
7 2 (2.99%) 4G
7 2 (2.99%) Broadband
8 1 (1.49%) DNS
8 1 (1.49%) Ethereal
8 1 (1.49%) IPv4
8 1 (1.49%) ISDN
8 1 (1.49%) PSTN
8 1 (1.49%) SDH
8 1 (1.49%) Skype
8 1 (1.49%) tcpdump
Database & Business Intelligence
1 3 (4.48%) MySQL
1 3 (4.48%) Power BI
1 3 (4.48%) SQL Server Reporting Services
2 2 (2.99%) Azure SQL Data Warehouse
2 2 (2.99%) Azure SQL Database
2 2 (2.99%) Data Warehouse
2 2 (2.99%) HDInsight
2 2 (2.99%) Microsoft Analysis Services
2 2 (2.99%) SQL Server
2 2 (2.99%) SQL Server Analysis Services
2 2 (2.99%) SQL Server Integration Services
3 1 (1.49%) MariaDB
3 1 (1.49%) QlikView
Development Applications
1 2 (2.99%) Git (software)
2 1 (1.49%) Jenkins
2 1 (1.49%) Team Foundation Server
General
1 11 (16.42%) Finance
2 10 (14.93%) Marketing
3 6 (8.96%) Telecoms
4 3 (4.48%) Manufacturing
4 3 (4.48%) Retail
5 2 (2.99%) Law
5 2 (2.99%) Legal
6 1 (1.49%) Mandarin Language
Job Titles
1 8 (11.94%) Network Engineer
1 8 (11.94%) Project Manager
2 7 (10.45%) Consultant
3 6 (8.96%) Developer
3 6 (8.96%) Support Engineer
4 5 (7.46%) Architect
4 5 (7.46%) Solutions Architect
5 4 (5.97%) Account Manager
5 4 (5.97%) Digital Marketing Manager
5 4 (5.97%) Marketing Manager
5 4 (5.97%) Technical Engineer
5 4 (5.97%) Technical Support
5 4 (5.97%) Technical Support Engineer
6 3 (4.48%) 1st Line Engineer
6 3 (4.48%) 1st Line Support
6 3 (4.48%) 1st Line Support Engineer
6 3 (4.48%) Analyst
6 3 (4.48%) Business Intelligence Consultant
6 3 (4.48%) IT Project Manager
6 3 (4.48%) Microsoft Consultant
Libraries, Frameworks & Software Standards
1 7 (10.45%) HTML
2 6 (8.96%) .NET
3 5 (7.46%) CSS
3 5 (7.46%) RESTful
4 4 (5.97%) AngularJS
5 3 (4.48%) .NET Framework
5 3 (4.48%) ASP.NET
5 3 (4.48%) Entity Framework
5 3 (4.48%) Node.js
6 2 (2.99%) ADO.NET
6 2 (2.99%) Angular 2
6 2 (2.99%) ASP.NET Web API
6 2 (2.99%) CSS3
6 2 (2.99%) Dapper ORM
6 2 (2.99%) HTML5
6 2 (2.99%) KnockoutJS
6 2 (2.99%) React
6 2 (2.99%) Twitter Bootstrap
7 1 (1.49%) ASP.NET MVC
7 1 (1.49%) Sass
Miscellaneous
1 16 (23.88%) Data Centre
2 11 (16.42%) Social Media
3 10 (14.93%) Computer Science
4 5 (7.46%) Analytical Skills
5 4 (5.97%) Driving Licence
5 4 (5.97%) Virtual Team
6 2 (2.99%) Mobile App
6 2 (2.99%) N-Tier
7 1 (1.49%) Management Information System
Operating Systems
1 12 (17.91%) Windows
2 9 (13.43%) Linux
3 8 (11.94%) CentOS
4 7 (10.45%) Debian
4 7 (10.45%) Ubuntu
5 1 (1.49%) Android
5 1 (1.49%) Apple iOS
5 1 (1.49%) Red Hat Enterprise Linux
5 1 (1.49%) Windows Server
5 1 (1.49%) Windows Server 2008
5 1 (1.49%) Windows Server 2012
Processes & Methodologies
1 16 (23.88%) ITIL
2 13 (19.40%) CRM
3 8 (11.94%) Migration
3 8 (11.94%) PRINCE2
3 8 (11.94%) Project Management
4 6 (8.96%) Web Application Development
5 5 (7.46%) Agile Software Development
5 5 (7.46%) B2B
5 5 (7.46%) Email Marketing
5 5 (7.46%) IT Strategy
5 5 (7.46%) Marketing Automation
6 4 (5.97%) B2C
6 4 (5.97%) Content Marketing
6 4 (5.97%) Data Strategy
6 4 (5.97%) Digital Marketing
6 4 (5.97%) Display Advertising
6 4 (5.97%) ERP
6 4 (5.97%) Resource Management
6 4 (5.97%) Risk Assessment
6 4 (5.97%) Search Engine Marketing
Programming Languages
1 10 (14.93%) SQL
2 6 (8.96%) C#
3 3 (4.48%) JavaScript
4 2 (2.99%) PHP
4 2 (2.99%) Python
5 1 (1.49%) Bash Shell
5 1 (1.49%) C++
5 1 (1.49%) Data Analysis Expressions (DAX)
5 1 (1.49%) Java
5 1 (1.49%) Perl
5 1 (1.49%) R
Qualifications
1 9 (13.43%) HND
2 7 (10.45%) CCNP
2 7 (10.45%) Cisco Certification
2 7 (10.45%) Degree
2 7 (10.45%) JNCIA
3 6 (8.96%) CCNA
4 5 (7.46%) CCIE
5 4 (5.97%) APMP
5 4 (5.97%) ITIL Certification
5 4 (5.97%) JNCIP
5 4 (5.97%) JNCIS
5 4 (5.97%) PRINCE2 Certification
6 2 (2.99%) Microsoft Certification
7 1 (1.49%) BPSS Clearance
7 1 (1.49%) CIMA
7 1 (1.49%) MCP
7 1 (1.49%) MCSA
7 1 (1.49%) MCSE
7 1 (1.49%) SC Cleared
7 1 (1.49%) Security Cleared
Quality Assurance & Compliance
1 8 (11.94%) SLA
2 2 (2.99%) Data Quality
3 1 (1.49%) Actionable Recommendations
3 1 (1.49%) GDPR
System Software
1 3 (4.48%) vSphere
2 2 (2.99%) Active Directory
3 1 (1.49%) Hyper-V
3 1 (1.49%) VMware Infrastructure
3 1 (1.49%) XenApp
Systems Management
1 1 (1.49%) Ansible
1 1 (1.49%) cPanel
1 1 (1.49%) Opscode Chef
1 1 (1.49%) Plesk
1 1 (1.49%) Puppet
Vendors
1 20 (29.85%) Microsoft
2 10 (14.93%) Cisco
3 8 (11.94%) Juniper
3 8 (11.94%) Red Hat
4 7 (10.45%) HP
5 5 (7.46%) Marketo
6 4 (5.97%) Arista
6 4 (5.97%) Extreme Networks
6 4 (5.97%) Salesforce.com
6 4 (5.97%) Twitter
7 3 (4.48%) HubSpot
7 3 (4.48%) Pardot
7 3 (4.48%) VMware
8 2 (2.99%) Epicor
8 2 (2.99%) Infor
8 2 (2.99%) Sage
8 2 (2.99%) SAP
8 2 (2.99%) Tableau
9 1 (1.49%) Adobe
9 1 (1.49%) Citrix