Period
to 20 August 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Reading. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 20 August 2018 with a comparison to the same period over the previous 2 years.

Advertising
Berkshire > Reading
6 months to
20 Aug 2018
Same period 2017 Same period 2016
Rank 87 114 160
Rank change year-on-year +27 +46 -34
Permanent jobs citing Advertising 58 48 43
As % of all permanent IT jobs advertised in Reading 2.49% 2.00% 1.20%
As % of the General category 8.99% 6.60% 3.29%
Number of salaries quoted 46 43 41
Reading median annual salary £60,000 £50,000 £70,000
Median salary % change year-on-year +20.00% -28.57% +21.74%
10th Percentile £40,000 £30,000 £33,750
90th Percentile £92,500 £87,500 £115,000
Berkshire median annual salary £52,500 £50,000 £52,500
% change year-on-year +5.00% -4.76% -3.23%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for common skills.

All General Skills
Reading
Permanent vacancies with a requirement for common skills 645 727 1,307
As % of all permanent IT jobs advertised in Reading 27.69% 30.22% 36.40%
Number of salaries quoted 473 512 844
Reading median annual salary £50,000 £45,000 £52,500
Median salary % change year-on-year +11.11% -14.29% +5.00%
10th Percentile £31,250 £28,500 £30,825
90th Percentile £78,750 £80,000 £77,125
Berkshire median annual salary £50,000 £50,000 £52,500
% change year-on-year - -4.76% -

Advertising
Job Vacancy Trend in Reading

Job postings citing Advertising as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Advertising in Reading

Advertising
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in Reading.

Salary trend for Advertising in Reading

Advertising
Salary Histogram in Reading

The salary distribution of IT jobs citing Advertising in Reading over the 6 months to 20 August 2018.

Salary histogram for Advertising in Reading

For the 6 months to 20 August 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Reading region with a requirement for Advertising.

1 27 (46.55%) Microsoft
2 18 (31.03%) SQL
3 15 (25.86%) Telecoms
3 15 (25.86%) CRM
4 14 (24.14%) Business Development
5 13 (22.41%) Microsoft Azure
5 13 (22.41%) Dynamics CRM
5 13 (22.41%) ERP
6 12 (20.69%) Business Intelligence
7 11 (18.97%) NetSuite
7 11 (18.97%) SQL Server Integration Services
7 11 (18.97%) Azure SQL Database
7 11 (18.97%) Data Lake
7 11 (18.97%) Azure Data Factory
8 10 (17.24%) Azure SQL Data Warehouse
8 10 (17.24%) Power BI
8 10 (17.24%) Dynamics NAV
8 10 (17.24%) SQL Server
8 10 (17.24%) Finance
9 9 (15.52%) Presales
9 9 (15.52%) Analytics
9 9 (15.52%) Dynamics 365
10 8 (13.79%) HDFS
10 8 (13.79%) Data Analytics
10 8 (13.79%) Hadoop
10 8 (13.79%) HDInsight
10 8 (13.79%) JavaScript
10 8 (13.79%) C#
10 8 (13.79%) Dynamics AX
11 7 (12.07%) SQL Server Reporting Services

Advertising
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (5.17%) OpenStack
1 3 (5.17%) SharePoint
2 1 (1.72%) Apache
2 1 (1.72%) SharePoint 2010
2 1 (1.72%) SharePoint 2013
2 1 (1.72%) SharePoint Server
Applications
1 3 (5.17%) Microsoft Excel
1 3 (5.17%) Microsoft PowerPoint
Business Applications
1 13 (22.41%) Dynamics CRM
2 11 (18.97%) NetSuite
3 10 (17.24%) Dynamics NAV
4 8 (13.79%) Dynamics AX
5 3 (5.17%) SAP Business One
6 1 (1.72%) Sage 200
6 1 (1.72%) Sage 500
6 1 (1.72%) Sage X3
Cloud Services
1 13 (22.41%) Microsoft Azure
2 11 (18.97%) Azure Data Factory
3 9 (15.52%) Dynamics 365
4 4 (6.90%) Amazon AWS
4 4 (6.90%) Google Cloud Platform
5 2 (3.45%) Cloud Computing
6 1 (1.72%) PaaS
Communications & Networking
1 1 (1.72%) Internet
Database & Business Intelligence
1 11 (18.97%) Azure SQL Database
1 11 (18.97%) Data Lake
1 11 (18.97%) SQL Server Integration Services
2 10 (17.24%) Azure SQL Data Warehouse
2 10 (17.24%) Power BI
2 10 (17.24%) SQL Server
3 8 (13.79%) Hadoop
3 8 (13.79%) HDInsight
4 7 (12.07%) Cosmos DB
4 7 (12.07%) SQL Server 2012
4 7 (12.07%) SQL Server Analysis Services
4 7 (12.07%) SQL Server Reporting Services
5 6 (10.34%) SQL Server 2014
6 5 (8.62%) NoSQL
7 1 (1.72%) Apache Cassandra
7 1 (1.72%) Blockchain
7 1 (1.72%) Data Warehouse
7 1 (1.72%) MongoDB
7 1 (1.72%) Oracle Database
7 1 (1.72%) PostgreSQL
Development Applications
1 2 (3.45%) Git (software)
2 1 (1.72%) Cucumber
2 1 (1.72%) Jenkins
2 1 (1.72%) JMeter
2 1 (1.72%) JUnit
2 1 (1.72%) Selenium
2 1 (1.72%) Sonatype Nexus
2 1 (1.72%) Subversion
2 1 (1.72%) The Grinder
General
1 15 (25.86%) Telecoms
2 10 (17.24%) Finance
3 7 (12.07%) Marketing
4 6 (10.34%) Manufacturing
4 6 (10.34%) Retail
5 3 (5.17%) Mandarin Language
6 1 (1.72%) Legal
Job Titles
1 18 (31.03%) Consultant
2 10 (17.24%) Developer
3 6 (10.34%) Business Consultant
3 6 (10.34%) Business Intelligence Consultant
4 4 (6.90%) Account Manager
4 4 (6.90%) Administrator
4 4 (6.90%) CRM Developer
4 4 (6.90%) Data Consultant
4 4 (6.90%) Data Engineer
4 4 (6.90%) Dynamics CRM Developer
4 4 (6.90%) Trainee
5 3 (5.17%) Dynamics CRM Consultant
5 3 (5.17%) Head of Presales
5 3 (5.17%) Head of Sales
5 3 (5.17%) Recruitment Consultant
5 3 (5.17%) Technical Consultant
5 3 (5.17%) Telecoms Account Manager
5 3 (5.17%) Telecoms Manager
5 3 (5.17%) Trainee Consultant
5 3 (5.17%) Trainee Recruitment Consultant
Libraries, Frameworks & Software Standards
1 4 (6.90%) .NET
1 4 (6.90%) HTML
2 2 (3.45%) Spring
3 1 (1.72%) .NET Core
3 1 (1.72%) .NET Framework
3 1 (1.72%) ASP.NET Web API
3 1 (1.72%) CSS
3 1 (1.72%) CSS3
3 1 (1.72%) Hibernate
3 1 (1.72%) HTML5
3 1 (1.72%) Java EE
3 1 (1.72%) jQuery
3 1 (1.72%) Kafka
3 1 (1.72%) LESS
3 1 (1.72%) Node.js
3 1 (1.72%) Redux
3 1 (1.72%) Sass
3 1 (1.72%) Spring Cloud
3 1 (1.72%) Twitter Bootstrap
Miscellaneous
1 4 (6.90%) Driving Licence
1 4 (6.90%) Greenfield Project
2 3 (5.17%) Data Centre
2 3 (5.17%) Self-Motivation
3 1 (1.72%) Internet of Things
3 1 (1.72%) User Experience
Operating Systems
1 1 (1.72%) Linux
Processes & Methodologies
1 15 (25.86%) CRM
2 14 (24.14%) Business Development
3 13 (22.41%) ERP
4 12 (20.69%) Business Intelligence
5 9 (15.52%) Analytics
5 9 (15.52%) Presales
6 8 (13.79%) Data Analytics
7 6 (10.34%) Machine Learning
7 6 (10.34%) Product Management
8 5 (8.62%) Customer Engagement
8 5 (8.62%) Project Management
9 4 (6.90%) Artificial Intelligence
9 4 (6.90%) Continuous Integration
9 4 (6.90%) Data Engineering
9 4 (6.90%) ETL
10 3 (5.17%) Customer Requirements
11 2 (3.45%) Budgeting and Forecasting
11 2 (3.45%) High Availability
11 2 (3.45%) Software Engineering
11 2 (3.45%) Web Development
Programming Languages
1 18 (31.03%) SQL
2 8 (13.79%) C#
2 8 (13.79%) JavaScript
3 5 (8.62%) Python
4 4 (6.90%) C
5 3 (5.17%) Java
6 2 (3.45%) T-SQL
7 1 (1.72%) Bash Shell
7 1 (1.72%) C++
7 1 (1.72%) Java 8
7 1 (1.72%) PHP
7 1 (1.72%) X++
Qualifications
1 2 (3.45%) ACCA
1 2 (3.45%) CIMA
1 2 (3.45%) MCSA
1 2 (3.45%) MCSE
1 2 (3.45%) Microsoft Certification
System Software
1 8 (13.79%) HDFS
2 5 (8.62%) Docker
3 1 (1.72%) Apache ZooKeeper
3 1 (1.72%) VMware Infrastructure
Systems Management
1 4 (6.90%) Docker Swarm
1 4 (6.90%) Kubernetes
Vendors
1 27 (46.55%) Microsoft
2 6 (10.34%) Epicor
2 6 (10.34%) Infor
2 6 (10.34%) SAP
3 5 (8.62%) Oracle
4 4 (6.90%) Google
4 4 (6.90%) Informatica
4 4 (6.90%) Talend
5 3 (5.17%) IFS
5 3 (5.17%) Sage
5 3 (5.17%) VMware
6 2 (3.45%) Dell
6 2 (3.45%) HP
6 2 (3.45%) Huawei
6 2 (3.45%) NetApp
6 2 (3.45%) Red Hat
6 2 (3.45%) Xero