Period
to 18 November 2018

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Reading. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 18 November 2018 with a comparison to the same period over the previous 2 years.

Advertising
Berkshire > Reading
6 months to
18 Nov 2018
Same period 2017 Same period 2016
Rank 116 88 114
Rank change year-on-year -28 +26 +10
Permanent jobs citing Advertising 33 66 84
As % of all permanent IT jobs advertised in Reading 1.56% 2.82% 2.41%
As % of the General category 5.77% 8.30% 5.80%
Number of salaries quoted 22 63 80
Reading median annual salary £62,500 £47,500 £65,000
Median salary % change year-on-year +31.58% -26.92% +13.04%
10th Percentile £52,550 £26,300 £33,750
90th Percentile £92,500 £87,500 £90,125
Berkshire median annual salary £55,500 £45,000 £50,000
% change year-on-year +23.33% -10.00% -4.76%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for common skills.

All General Skills
Reading
Permanent vacancies with a requirement for common skills 572 795 1,449
As % of all permanent IT jobs advertised in Reading 27.03% 33.99% 41.61%
Number of salaries quoted 428 569 863
Reading median annual salary £50,200 £47,500 £50,000
Median salary % change year-on-year +5.68% -5.00% -
10th Percentile £32,000 £28,950 £27,500
90th Percentile £86,000 £80,000 £77,500
Berkshire median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - -4.76%

Advertising
Job Vacancy Trend in Reading

Job postings citing Advertising as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Advertising in Reading

Advertising
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in Reading.

Salary trend for Advertising in Reading

Advertising
Salary Histogram in Reading

The salary distribution of IT jobs citing Advertising in Reading over the 6 months to 18 November 2018.

Salary histogram for Advertising in Reading

For the 6 months to 18 November 2018, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Reading region with a requirement for Advertising.

1 14 (42.42%) Business Development
2 13 (39.39%) Telecoms
3 11 (33.33%) SQL
3 11 (33.33%) Microsoft
4 9 (27.27%) Dynamics NAV
5 8 (24.24%) ERP
6 7 (21.21%) SQL Server
6 7 (21.21%) CRM
6 7 (21.21%) Finance
6 7 (21.21%) NetSuite
6 7 (21.21%) Microsoft Azure
6 7 (21.21%) Presales
7 6 (18.18%) SQL Server 2012
7 6 (18.18%) Manufacturing
7 6 (18.18%) Business Intelligence
8 5 (15.15%) SQL Server Reporting Services
8 5 (15.15%) Azure SQL Database
8 5 (15.15%) SQL Server Integration Services
8 5 (15.15%) Marketing
8 5 (15.15%) Dynamics CRM
8 5 (15.15%) Dynamics AX
8 5 (15.15%) SQL Server Analysis Services
8 5 (15.15%) Customer Engagement
8 5 (15.15%) Power BI
8 5 (15.15%) SQL Server 2014
8 5 (15.15%) Data Lake
8 5 (15.15%) Azure Data Factory
8 5 (15.15%) Azure SQL Data Warehouse
9 4 (12.12%) Infor
9 4 (12.12%) Analytics

Advertising
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (9.09%) OpenStack
2 1 (3.03%) CMS
Applications
1 1 (3.03%) Photoshop
Business Applications
1 9 (27.27%) Dynamics NAV
2 7 (21.21%) NetSuite
3 5 (15.15%) Dynamics AX
3 5 (15.15%) Dynamics CRM
4 1 (3.03%) SAP Business One
Cloud Services
1 7 (21.21%) Microsoft Azure
2 5 (15.15%) Azure Data Factory
3 2 (6.06%) Cloud Computing
3 2 (6.06%) Dynamics 365
4 1 (3.03%) GitHub
4 1 (3.03%) Slack
Communications & Networking
1 1 (3.03%) Internet
Database & Business Intelligence
1 7 (21.21%) SQL Server
2 6 (18.18%) SQL Server 2012
3 5 (15.15%) Azure SQL Data Warehouse
3 5 (15.15%) Azure SQL Database
3 5 (15.15%) Data Lake
3 5 (15.15%) Power BI
3 5 (15.15%) SQL Server 2014
3 5 (15.15%) SQL Server Analysis Services
3 5 (15.15%) SQL Server Integration Services
3 5 (15.15%) SQL Server Reporting Services
4 3 (9.09%) Hadoop
4 3 (9.09%) HDInsight
5 2 (6.06%) Cosmos DB
6 1 (3.03%) Blockchain
6 1 (3.03%) MySQL
6 1 (3.03%) NoSQL
Development Applications
1 1 (3.03%) Git (software)
1 1 (3.03%) IBM UrbanCode
1 1 (3.03%) Jenkins
1 1 (3.03%) JIRA
General
1 13 (39.39%) Telecoms
2 7 (21.21%) Finance
3 6 (18.18%) Manufacturing
4 5 (15.15%) Marketing
5 3 (9.09%) Mandarin Language
5 3 (9.09%) Retail
6 1 (3.03%) Brand Awareness
6 1 (3.03%) Publishing
6 1 (3.03%) Spanish Language
Job Titles
1 7 (21.21%) Consultant
2 5 (15.15%) Business Consultant
2 5 (15.15%) Business Intelligence Consultant
3 3 (9.09%) Developer
3 3 (9.09%) Head of Presales
3 3 (9.09%) Head of Sales
3 3 (9.09%) Senior Consultant
4 2 (6.06%) Administrator
4 2 (6.06%) Azure Consultant
4 2 (6.06%) Data Centre Engineer
4 2 (6.06%) Project Manager
4 2 (6.06%) Senior Business Consultant
4 2 (6.06%) Senior Business Intelligence Consultant
4 2 (6.06%) Senior Manager
4 2 (6.06%) Senior Project Manager
5 1 (3.03%) Business Manager
5 1 (3.03%) CRM Consultant
5 1 (3.03%) Microsoft Consultant
5 1 (3.03%) Senior DBA
5 1 (3.03%) Senior Java Developer
Libraries, Frameworks & Software Standards
1 1 (3.03%) .NET
1 1 (3.03%) .NET Core
1 1 (3.03%) .NET Framework
1 1 (3.03%) ASP.NET Web API
1 1 (3.03%) Hibernate
1 1 (3.03%) Java EE
1 1 (3.03%) Node.js
1 1 (3.03%) Spring
Miscellaneous
1 3 (9.09%) Data Centre
1 3 (9.09%) Driving Licence
1 3 (9.09%) Self-Motivation
2 1 (3.03%) Analytical Skills
2 1 (3.03%) Blog
2 1 (3.03%) Digital Media
2 1 (3.03%) Enterprise Software
2 1 (3.03%) Internet of Things
2 1 (3.03%) Social Media
Operating Systems
1 1 (3.03%) Linux
Processes & Methodologies
1 14 (42.42%) Business Development
2 8 (24.24%) ERP
3 7 (21.21%) CRM
3 7 (21.21%) Presales
4 6 (18.18%) Business Intelligence
5 5 (15.15%) Customer Engagement
6 4 (12.12%) Analytics
7 3 (9.09%) Data Analytics
7 3 (9.09%) Product Management
8 2 (6.06%) Machine Learning
8 2 (6.06%) Project Management
8 2 (6.06%) Service Management
8 2 (6.06%) Web Development
9 1 (3.03%) Agile Software Development
9 1 (3.03%) Data Management
9 1 (3.03%) Disaster Recovery
9 1 (3.03%) Pay per click
9 1 (3.03%) SEO
9 1 (3.03%) Stakeholder Management
9 1 (3.03%) TDD
Programming Languages
1 11 (33.33%) SQL
2 3 (9.09%) C
3 2 (6.06%) Java
3 2 (6.06%) JavaScript
4 1 (3.03%) C#
4 1 (3.03%) Java 8
4 1 (3.03%) PHP
4 1 (3.03%) T-SQL
Qualifications
1 2 (6.06%) MCSA
1 2 (6.06%) MCSE
1 2 (6.06%) Microsoft Certification
2 1 (3.03%) ACCA
2 1 (3.03%) CIMA
System Software
1 3 (9.09%) HDFS
2 2 (6.06%) Docker
Systems Management
1 1 (3.03%) Ansible
Vendors
1 11 (33.33%) Microsoft
2 4 (12.12%) Epicor
2 4 (12.12%) Infor
2 4 (12.12%) SAP
3 3 (9.09%) IFS
3 3 (9.09%) Oracle
4 2 (6.06%) Dell
4 2 (6.06%) HP
4 2 (6.06%) Huawei
4 2 (6.06%) NetApp
4 2 (6.06%) Red Hat
4 2 (6.06%) VMware
5 1 (3.03%) Adobe
5 1 (3.03%) Facebook
5 1 (3.03%) Sage
5 1 (3.03%) Xero