Period
to 20 February 2018

The following table provides summary statistics for contract job vacancies advertised in Scotland with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 20 February 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK > Scotland
6 months to
20 Feb 2018
Same period 2017 Same period 2016
Rank 166 148 174
Rank change year-on-year -18 +26 +1
Contract jobs citing Google Analytics 15 19 19
As % of all contract IT jobs advertised in Scotland 0.31% 0.51% 0.35%
As % of the Cloud Services category 2.43% 6.01% 7.63%
Number of daily rates quoted 8 7 13
Scotland median daily rate £394 £300 £175
Median daily rate % change year-on-year +31.25% +71.43% -30.00%
10th Percentile £119 £212 £158
90th Percentile £449 £338 £389
UK median daily rate £400 £350 £350
% change year-on-year +14.29% - +7.69%
Number of hourly rates quoted 4 0 0
Scotland median hourly rate £30.00 - -
UK median hourly rate £26.78 £18.00 £19.47
% change year-on-year +48.75% -7.56% -48.07%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for cloud computing skills.

All Cloud Skills
Scotland
Contract vacancies with a requirement for cloud computing skills 618 316 249
As % of all contract IT jobs advertised in Scotland 12.59% 8.51% 4.53%
Number of daily rates quoted 388 191 127
Scotland median daily rate £400 £350 £375
Median daily rate % change year-on-year +14.29% -6.67% +13.64%
10th Percentile £269 £220 £184
90th Percentile £600 £506 £509
UK median daily rate £475 £450 £425
% change year-on-year +5.56% +5.88% -
Number of hourly rates quoted 7 6 1
Scotland median hourly rate £25.00 £17.00 £16.00
Median hourly rate % change year-on-year +47.06% +6.25% +14.29%
10th Percentile £18.55 £12.50 £15.00
90th Percentile £33.50 £18.38 £17.00
UK median hourly rate £20.00 £18.55 £19.96
% change year-on-year +7.85% -7.08% -11.30%

Google Analytics
Job Vacancy Trend in Scotland

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Google Analytics in Scotland

Google Analytics
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Scotland.

Contractor daily rate trend for Google Analytics in Scotland

Google Analytics
Contractor Daily Rate Histogram in Scotland

The daily rate distribution of IT jobs citing Google Analytics in Scotland over the 6 months to 20 February 2018.

Contractor daily rate histogram for Google Analytics in Scotland

Google Analytics
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Scotland.

Contractor hourly rate trend for Google Analytics in Scotland

Google Analytics
Contractor Hourly Rate Histogram in Scotland

The hourly rate distribution of IT jobs citing Google Analytics in Scotland over the 6 months to 20 February 2018.

Contractor hourly rate histogram for Google Analytics in Scotland

Google Analytics
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Scotland region over the 6 months to 20 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow -6 8 £394 +225.32% 1
Edinburgh -36 6 £413 +37.50%
West Dunbartonshire - 1 £110 -
Google Analytics
UK

For the 6 months to 20 February 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Scotland region with a requirement for Google Analytics.

1 15 (100.00%) Google
1 15 (100.00%) Analytics
2 8 (53.33%) Web Analytics
2 8 (53.33%) HTML
3 5 (33.33%) JavaScript
4 4 (26.67%) CSS
4 4 (26.67%) Python
4 4 (26.67%) Project Management
4 4 (26.67%) CMS
4 4 (26.67%) Content Management
4 4 (26.67%) Visualisation
4 4 (26.67%) Disclosure Scotland
5 3 (20.00%) AngularJS
5 3 (20.00%) Performance Analysis
5 3 (20.00%) React
5 3 (20.00%) AdWords
5 3 (20.00%) Cross-Browser Development
5 3 (20.00%) Creative Problem-Solving
5 3 (20.00%) Content Development
5 3 (20.00%) Product Management
5 3 (20.00%) Progressive Enhancement
5 3 (20.00%) Tableau
5 3 (20.00%) Customer Insight
5 3 (20.00%) Marketing
5 3 (20.00%) Data Analysis
5 3 (20.00%) Scrum
5 3 (20.00%) PHP
6 2 (13.33%) Java
6 2 (13.33%) SQL
6 2 (13.33%) Microsoft Excel

Google Analytics
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (26.67%) CMS
2 2 (13.33%) SharePoint
2 2 (13.33%) Sitecore CMS
2 2 (13.33%) Umbraco
3 1 (6.67%) Apache
Applications
1 2 (13.33%) Microsoft Excel
1 2 (13.33%) Microsoft PowerPoint
2 1 (6.67%) Adobe Illustrator
2 1 (6.67%) Photoshop
Cloud Services
1 3 (20.00%) AdWords
2 2 (13.33%) Adobe Analytics
2 2 (13.33%) Basecamp
2 2 (13.33%) Trello
Communications & Networking
1 2 (13.33%) Internet
Database & Business Intelligence
1 1 (6.67%) MongoDB
1 1 (6.67%) NoSQL
1 1 (6.67%) PostgreSQL
General
1 3 (20.00%) Marketing
2 1 (6.67%) Finance
Job Titles
1 3 (20.00%) Consultant
1 3 (20.00%) JavaScript Engineer
2 2 (13.33%) Analyst
2 2 (13.33%) Analytics Consultant
2 2 (13.33%) Developer
2 2 (13.33%) Performance Analyst
2 2 (13.33%) Web Analytics Consultant
2 2 (13.33%) Web Consultant
3 1 (6.67%) Digital Analyst
3 1 (6.67%) Digital Performance Analyst
3 1 (6.67%) Digital Performance Manager
3 1 (6.67%) Performance Manager
3 1 (6.67%) Senior Developer
3 1 (6.67%) Web Content Developer
Libraries, Frameworks & Software Standards
1 8 (53.33%) HTML
2 4 (26.67%) CSS
3 3 (20.00%) AngularJS
3 3 (20.00%) React
4 1 (6.67%) D3.js
4 1 (6.67%) jQuery
4 1 (6.67%) JSP
4 1 (6.67%) NumPy
4 1 (6.67%) Pandas
4 1 (6.67%) RESTful
4 1 (6.67%) Twitter Bootstrap
Miscellaneous
1 2 (13.33%) Management Information System
2 1 (6.67%) Analytical Skills
2 1 (6.67%) NHS
Operating Systems
1 2 (13.33%) Linux
Processes & Methodologies
1 15 (100.00%) Analytics
2 8 (53.33%) Web Analytics
3 4 (26.67%) Content Management
3 4 (26.67%) Project Management
3 4 (26.67%) Visualisation
4 3 (20.00%) Content Development
4 3 (20.00%) Creative Problem-Solving
4 3 (20.00%) Cross-Browser Development
4 3 (20.00%) Customer Insight
4 3 (20.00%) Data Analysis
4 3 (20.00%) Performance Analysis
4 3 (20.00%) Product Management
4 3 (20.00%) Progressive Enhancement
4 3 (20.00%) Scrum
5 2 (13.33%) DevOps
5 2 (13.33%) Digital Analytics
5 2 (13.33%) Information Architecture
5 2 (13.33%) Line Management
5 2 (13.33%) Performance Measurement
5 2 (13.33%) Statistics
Programming Languages
1 5 (33.33%) JavaScript
2 4 (26.67%) Python
3 3 (20.00%) PHP
4 2 (13.33%) Java
4 2 (13.33%) SQL
5 1 (6.67%) PL/SQL
Qualifications
1 2 (13.33%) Security Cleared
Quality Assurance & Compliance
1 4 (26.67%) Disclosure Scotland
System Software
1 1 (6.67%) Docker
1 1 (6.67%) VMware Infrastructure
Systems Management
1 1 (6.67%) Ansible
Vendors
1 15 (100.00%) Google
2 3 (20.00%) Tableau
3 2 (13.33%) Adobe
3 2 (13.33%) Microsoft
3 2 (13.33%) Sitecore
4 1 (6.67%) Coremetrics
4 1 (6.67%) Omniture
4 1 (6.67%) OpenText
4 1 (6.67%) Pega
4 1 (6.67%) VMware