Period
to 11 December 2018

The following table provides summary statistics for contract job vacancies advertised in Scotland with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 11 December 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK > Scotland
6 months to
11 Dec 2018
Same period 2017 Same period 2016
Rank 180 165 167
Rank change year-on-year -15 +2 +28
Contract jobs citing Google Analytics 21 22 16
As % of all contract IT jobs advertised in Scotland 0.40% 0.44% 0.38%
As % of the Cloud Services category 2.08% 3.76% 4.89%
Number of daily rates quoted 13 13 6
Scotland median daily rate £373 £375 £294
Median daily rate % change year-on-year -0.53% +27.66% +6.82%
10th Percentile £126 £123 £196
90th Percentile £435 £475 £338
UK median daily rate £425 £400 £350
% change year-on-year +6.25% +14.29% +3.70%
Number of hourly rates quoted 1 4 0
Scotland median hourly rate £32.50 £30.00 -
Median hourly rate % change year-on-year +8.33% - -
UK median hourly rate £18.27 £30.00 £19.61
% change year-on-year -39.11% +52.98% +3.05%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for cloud computing skills.

All Cloud Skills
Scotland
Contract vacancies with a requirement for cloud computing skills 1,009 585 327
As % of all contract IT jobs advertised in Scotland 19.30% 11.73% 7.87%
Number of daily rates quoted 594 358 207
Scotland median daily rate £425 £400 £350
Median daily rate % change year-on-year +6.25% +14.29% -1.75%
10th Percentile £277 £268 £234
90th Percentile £613 £575 £500
UK median daily rate £500 £475 £450
% change year-on-year +5.16% +5.56% +5.88%
Number of hourly rates quoted 9 14 9
Scotland median hourly rate £32.00 £23.75 £17.00
Median hourly rate % change year-on-year +34.74% +39.71% +70.00%
10th Percentile £12.60 £15.02 £12.50
90th Percentile £125.00 £32.50 £25.70
UK median hourly rate £17.50 £20.00 £18.00
% change year-on-year -12.50% +11.11% -16.28%

Google Analytics
Job Vacancy Trend in Scotland

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Google Analytics in Scotland

Google Analytics
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Scotland.

Contractor daily rate trend for Google Analytics in Scotland

Google Analytics
Contractor Daily Rate Histogram in Scotland

The daily rate distribution of IT jobs citing Google Analytics in Scotland over the 6 months to 11 December 2018.

Contractor daily rate histogram for Google Analytics in Scotland

Google Analytics
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Scotland.

Contractor hourly rate trend for Google Analytics in Scotland

Google Analytics
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Scotland region over the 6 months to 11 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +2 19 £349 -10.80% 2
Glasgow -29 2 £413 +4.76% 1
Google Analytics
UK

For the 6 months to 11 December 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Scotland region with a requirement for Google Analytics.

1 21 (100.00%) Google
1 21 (100.00%) Analytics
2 10 (47.62%) Marketing
3 9 (42.86%) JavaScript
3 9 (42.86%) CMS
4 8 (38.10%) Content Management
5 7 (33.33%) SEO
5 7 (33.33%) Microsoft Excel
6 6 (28.57%) SQL
6 6 (28.57%) HTML
6 6 (28.57%) Finance
6 6 (28.57%) Adobe
6 6 (28.57%) Google Tag Manager
6 6 (28.57%) AdWords
7 5 (23.81%) Tag Management
7 5 (23.81%) Tealium
7 5 (23.81%) CSS
7 5 (23.81%) WebTrends
7 5 (23.81%) Web Analytics
8 4 (19.05%) Web Development
8 4 (19.05%) Sitecore CMS
8 4 (19.05%) Sitecore
8 4 (19.05%) Visualisation
8 4 (19.05%) Prototyping
8 4 (19.05%) Content Marketing
8 4 (19.05%) Creative Thinking
8 4 (19.05%) Strategic Thinking
8 4 (19.05%) Agile Software Development
8 4 (19.05%) Data Visualisation
8 4 (19.05%) Tableau

Google Analytics
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (42.86%) CMS
2 4 (19.05%) Sitecore CMS
3 1 (4.76%) Apache
3 1 (4.76%) Drupal
3 1 (4.76%) MODX
3 1 (4.76%) nginx
3 1 (4.76%) Umbraco
3 1 (4.76%) WordPress
Applications
1 7 (33.33%) Microsoft Excel
2 2 (9.52%) Spreadsheet
Business Applications
1 5 (23.81%) WebTrends
2 3 (14.29%) SessionCam
3 1 (4.76%) Eloqua
Cloud Services
1 6 (28.57%) AdWords
1 6 (28.57%) Google Tag Manager
2 1 (4.76%) Adobe Analytics
2 1 (4.76%) Akamai
2 1 (4.76%) Firebase
2 1 (4.76%) Mailgun
2 1 (4.76%) npm
Communications & Networking
1 1 (4.76%) DNS
1 1 (4.76%) Firewall
Database & Business Intelligence
1 1 (4.76%) MySQL
1 1 (4.76%) NoSQL
1 1 (4.76%) SQLite
Development Applications
1 2 (9.52%) Git (software)
2 1 (4.76%) Bitbucket
2 1 (4.76%) CocoaPods
2 1 (4.76%) JIRA
2 1 (4.76%) Xcode
General
1 10 (47.62%) Marketing
2 6 (28.57%) Finance
Job Titles
1 4 (19.05%) Analyst
1 4 (19.05%) Digital Analyst
2 3 (14.29%) Developer
3 2 (9.52%) Content Designer
3 2 (9.52%) Designer
3 2 (9.52%) User Researcher
3 2 (9.52%) Web Developer
4 1 (4.76%) Coordinator
4 1 (4.76%) DevOps Engineer
4 1 (4.76%) Digital Analytics Analyst
4 1 (4.76%) Digital User Researcher
4 1 (4.76%) Google Analytics Analyst
4 1 (4.76%) Google Analytics Web Analyst
4 1 (4.76%) iOS Developer
4 1 (4.76%) Junior
4 1 (4.76%) Junior Developer
4 1 (4.76%) Project Coordinator
4 1 (4.76%) User Experience Researcher
4 1 (4.76%) Web Analytics Analyst
4 1 (4.76%) Web Analytics Specialist
Libraries, Frameworks & Software Standards
1 6 (28.57%) HTML
2 5 (23.81%) CSS
3 2 (9.52%) jQuery
3 2 (9.52%) Twitter Bootstrap
4 1 (4.76%) Google Maps API
4 1 (4.76%) iOS SDK
4 1 (4.76%) JSON
4 1 (4.76%) LAMP
4 1 (4.76%) LEMP Stack
4 1 (4.76%) Node.js
4 1 (4.76%) REST
4 1 (4.76%) SOAP
4 1 (4.76%) Web Services
4 1 (4.76%) XML
Miscellaneous
1 1 (4.76%) Enterprise Software
1 1 (4.76%) Greenfield Project
1 1 (4.76%) Linux Command Line
1 1 (4.76%) User Experience
Operating Systems
1 1 (4.76%) Android
1 1 (4.76%) Apple iOS
1 1 (4.76%) Linux
1 1 (4.76%) Unix
Processes & Methodologies
1 21 (100.00%) Analytics
2 8 (38.10%) Content Management
3 7 (33.33%) SEO
4 5 (23.81%) Tag Management
4 5 (23.81%) Web Analytics
5 4 (19.05%) Agile Software Development
5 4 (19.05%) Content Marketing
5 4 (19.05%) Creative Thinking
5 4 (19.05%) Data Visualisation
5 4 (19.05%) Prototyping
5 4 (19.05%) Strategic Thinking
5 4 (19.05%) Visualisation
5 4 (19.05%) Web Development
6 3 (14.29%) Data-Driven Decision Making
6 3 (14.29%) Decision-Making
6 3 (14.29%) Digital Marketing
7 2 (9.52%) Continuous Integration
7 2 (9.52%) Copywriting
7 2 (9.52%) Usability Testing
7 2 (9.52%) Web Design
Programming Languages
1 9 (42.86%) JavaScript
2 6 (28.57%) SQL
3 1 (4.76%) Apple Swift
3 1 (4.76%) C#
3 1 (4.76%) Objective-C
3 1 (4.76%) PHP
Qualifications
1 1 (4.76%) Computer Science Degree
1 1 (4.76%) Degree
Quality Assurance & Compliance
1 2 (9.52%) Disclosure Scotland
System Software
1 1 (4.76%) Postfix
Systems Management
1 1 (4.76%) Ansible
1 1 (4.76%) Fail2ban
1 1 (4.76%) HAProxy
1 1 (4.76%) Opscode Chef
1 1 (4.76%) Puppet
Vendors
1 21 (100.00%) Google
2 6 (28.57%) Adobe
3 5 (23.81%) Tealium
4 4 (19.05%) Sitecore
4 4 (19.05%) Tableau
5 3 (14.29%) AppDynamics
5 3 (14.29%) DoubleClick
5 3 (14.29%) Facebook
5 3 (14.29%) Tealeaf
6 2 (9.52%) Microsoft
6 2 (9.52%) OpenText
7 1 (4.76%) Apple
7 1 (4.76%) Lets Encrypt