The following table provides summary statistics for contract job vacancies advertised in Scotland with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK / Scotland
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 102 120 123
Rank change year-on-year +18 +3  
Contract jobs citing Google Analytics 4 14 2
As % of all contract IT jobs advertised in Scotland 0.23% 0.54% 0.069%
As % of the Cloud Services category 3.25% 9.33% 3.28%
Number of daily rates quoted 2 13 0
Median daily rate £313 £200 -
Median daily rate % change year-on-year +56.25% -  
UK excluding London median daily rate £325 £320 £325
% change year-on-year +1.56% -1.53%  
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for cloud computing skills.

Contract Cloud Computing Skills
Scotland
Contract job vacancies with a requirement for cloud computing skills 123 150 61
As % of all contract IT job vacancies advertised in Scotland 6.99% 5.79% 2.10%
Number of daily rates quoted 85 85 37
Median daily rate £375 £400 £400
Median daily rate % change year-on-year -6.25% -  
90% offered a daily rate of more than £269 £200 £277
10% offered a daily rate of more than £500 £469 £425
UK excluding London median daily rate £435 £425 £400
% change year-on-year +2.35% +6.25%  
Number of hourly rates quoted 0 1 2
Median hourly rate - £16.00 £15.80
Median hourly rate % change year-on-year - +1.26%  
UK excluding London median hourly rate £15.00 £19.50 £22.50
% change year-on-year -23.05% -13.35%  

Google Analytics
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Scotland

Google Analytics
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Scotland.

Contractor daily rate trend for Google Analytics in Scotland

Google Analytics
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Scotland.

Contractor hourly rate trend for Google Analytics in Scotland

Google Analytics
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Aberdeen - 2 £325 -
Edinburgh +18 1 £300 -28.10% 4
Glasgow -8 1 - - 1
Google Analytics
UK

For the 6 months to 29 March 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Google Analytics.

1 17 (100.00%) Google
1 17 (100.00%) Analytics
2 10 (58.82%) HTML
3 9 (52.94%) JavaScript
3 9 (52.94%) CSS
4 8 (47.06%) CMS
5 6 (35.29%) Responsive Web Design
5 6 (35.29%) Twitter Bootstrap
5 6 (35.29%) jQuery
5 6 (35.29%) Web Design
5 6 (35.29%) Content Management
6 5 (29.41%) Linux
6 5 (29.41%) Apache
7 4 (23.53%) Service Delivery
7 4 (23.53%) Finance
7 4 (23.53%) OpenText
7 4 (23.53%) Disclosure Scotland
7 4 (23.53%) Digital Analytics
8 3 (17.65%) Google Tag Manager
8 3 (17.65%) User Experience
8 3 (17.65%) Axure RP
8 3 (17.65%) Marketing
8 3 (17.65%) Web Development
8 3 (17.65%) Stakeholder Management
9 2 (11.76%) IT Strategy
9 2 (11.76%) SEO
9 2 (11.76%) Client/Server
9 2 (11.76%) Microsoft
9 2 (11.76%) Adobe
9 2 (11.76%) Internet

Google Analytics
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (47.06%) CMS
2 5 (29.41%) Apache
3 1 (5.88%) Drupal
Cloud Services
1 3 (17.65%) Google Tag Manager
2 2 (11.76%) Adobe Creative Cloud
3 1 (5.88%) AdWords
Communications & Networking
1 2 (11.76%) Internet
Development Applications
1 3 (17.65%) Axure RP
2 1 (5.88%) Balsamiq Mockups
General
1 4 (23.53%) Finance
2 3 (17.65%) Marketing
3 1 (5.88%) Publishing
Job Titles
1 8 (47.06%) Web Manager
2 7 (41.18%) Production Manager
2 7 (41.18%) Web Production Manager
3 4 (23.53%) Analyst
4 3 (17.65%) Analytics Manager
4 3 (17.65%) Performance Analyst
5 2 (11.76%) Consultant
5 2 (11.76%) Developer
5 2 (11.76%) Digital Analyst
5 2 (11.76%) Digital Analytics Analyst
5 2 (11.76%) UI Developer
5 2 (11.76%) Web Analytics Manager
6 1 (5.88%) Content Designer
6 1 (5.88%) HTML CSS Developer
6 1 (5.88%) HTML Developer
6 1 (5.88%) Lead Developer
6 1 (5.88%) Performance Consultant
6 1 (5.88%) UI/UX Developer
6 1 (5.88%) Web Content Designer
6 1 (5.88%) Web Designer
Libraries, Frameworks & Software Standards
1 10 (58.82%) HTML
2 9 (52.94%) CSS
3 6 (35.29%) jQuery
3 6 (35.29%) Twitter Bootstrap
4 1 (5.88%) HTML5
Miscellaneous
1 3 (17.65%) User Experience
2 2 (11.76%) Client/Server
3 1 (5.88%) Enterprise Software
3 1 (5.88%) Social Media
3 1 (5.88%) Virtual Team
Operating Systems
1 5 (29.41%) Linux
Processes & Methodologies
1 17 (100.00%) Analytics
2 6 (35.29%) Content Management
2 6 (35.29%) Responsive Web Design
2 6 (35.29%) Web Design
3 4 (23.53%) Digital Analytics
3 4 (23.53%) Service Delivery
4 3 (17.65%) Stakeholder Management
4 3 (17.65%) Web Development
5 2 (11.76%) Agile Software Development
5 2 (11.76%) IT Strategy
5 2 (11.76%) Mentoring
5 2 (11.76%) SEO
5 2 (11.76%) Software Delivery
5 2 (11.76%) Statistics
5 2 (11.76%) Web Analytics
6 1 (5.88%) Actionable Insight
6 1 (5.88%) Prototyping
6 1 (5.88%) Social Media Management
6 1 (5.88%) Web Application Development
6 1 (5.88%) Wireframes
Programming Languages
1 9 (52.94%) JavaScript
Quality Assurance & Compliance
1 4 (23.53%) Disclosure Scotland
Vendors
1 17 (100.00%) Google
2 4 (23.53%) OpenText
3 2 (11.76%) Adobe
3 2 (11.76%) Microsoft
3 2 (11.76%) Omniture
3 2 (11.76%) Sitecore
Edinburgh, Midlothian
Parity Professionals
Rate: depending on experience
Posted: 13 hours ago