Period
to 27 May 2018

The following table provides summary statistics for contract job vacancies advertised in Scotland with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 27 May 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK > Scotland
6 months to
27 May 2018
Same period 2017 Same period 2016
Rank 193 142 177
Rank change year-on-year -51 +35 +9
Contract jobs citing Google Analytics 4 20 24
As % of all contract IT jobs advertised in Scotland 0.077% 0.55% 0.44%
As % of the Cloud Services category 0.52% 6.12% 7.67%
Number of daily rates quoted 2 9 18
Scotland median daily rate £438 £325 £188
Median daily rate % change year-on-year +34.62% +73.33% -23.47%
10th Percentile £376 £140 £156
90th Percentile £489 £425 £283
UK median daily rate £400 £360 £350
% change year-on-year +11.11% +2.86% +7.69%
Number of hourly rates quoted 0 2 1
Scotland median hourly rate - £14.49 £14.25
Median hourly rate % change year-on-year - +1.72% -
UK median hourly rate £21.95 £51.00 £19.61
% change year-on-year -56.96% +160.07% +19.35%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for cloud computing skills.

All Cloud Skills
Scotland
Contract vacancies with a requirement for cloud computing skills 765 327 313
As % of all contract IT jobs advertised in Scotland 14.73% 8.95% 5.73%
Number of daily rates quoted 487 197 153
Scotland median daily rate £423 £400 £390
Median daily rate % change year-on-year +5.63% +2.56% +9.47%
10th Percentile £264 £263 £175
90th Percentile £559 £568 £475
UK median daily rate £475 £451 £450
% change year-on-year +5.44% +0.11% +9.09%
Number of hourly rates quoted 4 6 8
Scotland median hourly rate £16.26 £17.00 £36.00
Median hourly rate % change year-on-year -4.38% -52.78% +114.93%
10th Percentile £15.75 £14.49 £14.74
90th Percentile £17.64 £18.00 £40.00
UK median hourly rate £19.00 £18.00 £20.50
% change year-on-year +5.56% -12.20% -8.89%

Google Analytics
Job Vacancy Trend in Scotland

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Google Analytics in Scotland

Google Analytics
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Scotland.

Contractor daily rate trend for Google Analytics in Scotland

Google Analytics
Contractor Daily Rate Histogram in Scotland

The daily rate distribution of IT jobs citing Google Analytics in Scotland over the 6 months to 27 May 2018.

Contractor daily rate histogram for Google Analytics in Scotland

Google Analytics
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Scotland.

Contractor hourly rate trend for Google Analytics in Scotland

Google Analytics
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Scotland region over the 6 months to 27 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow -29 2 £375 +209.83%
Edinburgh -38 2 £500 +35.14% 3
Google Analytics
UK

For the 6 months to 27 May 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Scotland region with a requirement for Google Analytics.

1 4 (100.00%) Google
1 4 (100.00%) Analytics
2 3 (75.00%) Visualisation
2 3 (75.00%) Data Analysis
3 2 (50.00%) Web Analytics
3 2 (50.00%) Degree
3 2 (50.00%) Tableau
3 2 (50.00%) Customer Insight
3 2 (50.00%) Performance Analysis
4 1 (25.00%) Line Management
4 1 (25.00%) Analytical Skills
4 1 (25.00%) Apache Spark
4 1 (25.00%) Anti-Money Laundering
4 1 (25.00%) Disclosure Scotland
4 1 (25.00%) Adobe Creative Cloud
4 1 (25.00%) Digital Analytics
4 1 (25.00%) Forensic Analysis
4 1 (25.00%) Decision Tree
4 1 (25.00%) Performance Measurement
4 1 (25.00%) Data Science
4 1 (25.00%) Decision-Making
4 1 (25.00%) Apache Pig
4 1 (25.00%) Ambari
4 1 (25.00%) Infrastructure Management
4 1 (25.00%) Computer Science
4 1 (25.00%) Wealth Management
4 1 (25.00%) QlikView
4 1 (25.00%) Security Cleared
4 1 (25.00%) Sitecore CMS
4 1 (25.00%) Sitecore

Google Analytics
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (25.00%) Apache Pig
1 1 (25.00%) Apache Spark
1 1 (25.00%) CMS
1 1 (25.00%) SAS
1 1 (25.00%) Sitecore CMS
Applications
1 1 (25.00%) Photoshop
Cloud Services
1 1 (25.00%) Adobe Creative Cloud
Database & Business Intelligence
1 1 (25.00%) Apache Hive
1 1 (25.00%) Hadoop
1 1 (25.00%) QlikView
General
1 1 (25.00%) Banking
1 1 (25.00%) Finance
1 1 (25.00%) Private Banking
1 1 (25.00%) Retail Banking
Job Titles
1 2 (50.00%) Analyst
1 2 (50.00%) Performance Analyst
2 1 (25.00%) Content Editor
2 1 (25.00%) Data Scientist
2 1 (25.00%) Digital Analyst
2 1 (25.00%) Digital Performance Analyst
2 1 (25.00%) Web Content Editor
2 1 (25.00%) Web Editor
Miscellaneous
1 1 (25.00%) Analytical Skills
1 1 (25.00%) Computer Science
1 1 (25.00%) Management Information System
1 1 (25.00%) Social Media
Processes & Methodologies
1 4 (100.00%) Analytics
2 3 (75.00%) Data Analysis
2 3 (75.00%) Visualisation
3 2 (50.00%) Customer Insight
3 2 (50.00%) Performance Analysis
3 2 (50.00%) Web Analytics
4 1 (25.00%) Anti-Money Laundering
4 1 (25.00%) Asset Management
4 1 (25.00%) Content Management
4 1 (25.00%) Data Modelling
4 1 (25.00%) Data Science
4 1 (25.00%) Decision Tree
4 1 (25.00%) Decision-Making
4 1 (25.00%) Digital Analytics
4 1 (25.00%) Forensic Analysis
4 1 (25.00%) Infrastructure Management
4 1 (25.00%) Line Management
4 1 (25.00%) Performance Measurement
4 1 (25.00%) Project Management
4 1 (25.00%) Wealth Management
Programming Languages
1 1 (25.00%) Java
1 1 (25.00%) PL/SQL
1 1 (25.00%) Scala
1 1 (25.00%) SQL
Qualifications
1 2 (50.00%) Degree
2 1 (25.00%) Security Cleared
Quality Assurance & Compliance
1 1 (25.00%) Disclosure Scotland
Systems Management
1 1 (25.00%) Ambari
Vendors
1 4 (100.00%) Google
2 2 (50.00%) Tableau
3 1 (25.00%) Adobe
3 1 (25.00%) Oracle
3 1 (25.00%) Sitecore