The following table provides summary statistics for contract job vacancies advertised in Scotland with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 23 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK / Scotland
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 102 149 132
Rank change year-on-year +47 -17  
Contract jobs citing Google Analytics 14 6 7
As % of all contract IT jobs advertised in Scotland 0.65% 0.20% 0.23%
As % of the Cloud Services category 6.03% 3.87% 9.21%
Number of daily rates quoted 5 3 7
Median daily rate £400 £115 £275
Median daily rate % change year-on-year +247.82% -58.18%  
UK excluding London median daily rate £400 £300 £344
% change year-on-year +33.33% -12.72%  
Number of hourly rates quoted 2 1 0
Median hourly rate £14.49 £14.25 -
Median hourly rate % change year-on-year +1.71% -  
UK excluding London median hourly rate £50.50 £19.61 £10.00
% change year-on-year +157.52% +96.10%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for cloud computing skills.

Contract Cloud Computing Skills
Scotland
Contract job vacancies with a requirement for cloud computing skills 232 155 76
As % of all contract IT job vacancies advertised in Scotland 10.70% 5.28% 2.48%
Number of daily rates quoted 151 79 42
Median daily rate £425 £350 £400
Median daily rate % change year-on-year +21.42% -12.50%  
90% offered a daily rate of more than £300 £257 £187
10% offered a daily rate of more than £550 £475 £480
UK excluding London median daily rate £450 £450 £400
% change year-on-year - +12.50%  
Number of hourly rates quoted 4 7 2
Median hourly rate £14.49 £36.00 £17.00
Median hourly rate % change year-on-year -59.75% +111.76%  
90% offered a hourly rate of more than £14.00 £14.25 £14.60
10% offered a hourly rate of more than £16.25 £40.00 £19.40
UK excluding London median hourly rate £29.00 £16.14 £26.75
% change year-on-year +79.64% -39.65%  

Google Analytics
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Scotland

Google Analytics
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Scotland.

Contractor daily rate trend for Google Analytics in Scotland

Google Analytics
Contractor Daily Rate Histogram in Scotland

The daily rate distribution of IT jobs citing Google Analytics in Scotland over the 3 months to 23 June 2017.

Contractor daily rate histogram for Google Analytics in Scotland

Google Analytics
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Scotland.

Contractor hourly rate trend for Google Analytics in Scotland

Google Analytics
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 23 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +27 12 £400 -
Glasgow +8 2 - - 2
Google Analytics
UK

For the 6 months to 23 June 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Scotland region with a requirement for Google Analytics.

1 18 (100.00%) Google
1 18 (100.00%) Analytics
2 10 (55.56%) HTML
3 7 (38.89%) JavaScript
3 7 (38.89%) CSS
4 6 (33.33%) User Experience
4 6 (33.33%) Wireframes
5 5 (27.78%) Finance
5 5 (27.78%) Data Analysis
6 4 (22.22%) Agile Software Development
6 4 (22.22%) Stakeholder Management
6 4 (22.22%) Publishing
6 4 (22.22%) Microsoft Excel
6 4 (22.22%) Prototyping
6 4 (22.22%) UserZoom
6 4 (22.22%) SessionCam
6 4 (22.22%) Digital Analytics
6 4 (22.22%) Disclosure Scotland
6 4 (22.22%) Balsamiq Mockups
6 4 (22.22%) Axure RP
6 4 (22.22%) ClickTale
6 4 (22.22%) A/B Testing
6 4 (22.22%) Digital Transformation Programme
7 3 (16.67%) Conversion Rate Optimisation
7 3 (16.67%) Data Visualisation
7 3 (16.67%) Tableau
7 3 (16.67%) Twitter Bootstrap
7 3 (16.67%) Data Conversion
7 3 (16.67%) Visualisation
7 3 (16.67%) Google Tag Manager

Google Analytics
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (11.11%) Apache
1 2 (11.11%) CMS
Applications
1 4 (22.22%) Microsoft Excel
1 4 (22.22%) UserZoom
Business Applications
1 4 (22.22%) SessionCam
Cloud Services
1 3 (16.67%) AdWords
1 3 (16.67%) Google Tag Manager
Development Applications
1 4 (22.22%) Axure RP
1 4 (22.22%) Balsamiq Mockups
General
1 5 (27.78%) Finance
2 4 (22.22%) Publishing
3 1 (5.56%) Advertising
3 1 (5.56%) Marketing
Job Titles
1 5 (27.78%) Analyst
2 4 (22.22%) Consultant
2 4 (22.22%) Digital Analyst
2 4 (22.22%) User Experience Consultant
3 3 (16.67%) User Researcher
4 2 (11.11%) Digital Analytics Analyst
4 2 (11.11%) Google Analytics Analyst
4 2 (11.11%) Production Manager
4 2 (11.11%) Web Manager
4 2 (11.11%) Web Production Manager
5 1 (5.56%) Analyst Developer
5 1 (5.56%) Business Analyst
5 1 (5.56%) Developer
5 1 (5.56%) Digital Business Analyst
5 1 (5.56%) Digital Marketing Manager
5 1 (5.56%) Marketing Manager
5 1 (5.56%) SEO Analyst
5 1 (5.56%) SEO Developer
5 1 (5.56%) Web Analyst
5 1 (5.56%) Web Developer
Libraries, Frameworks & Software Standards
1 10 (55.56%) HTML
2 7 (38.89%) CSS
3 3 (16.67%) jQuery
3 3 (16.67%) Twitter Bootstrap
4 1 (5.56%) Regular Expression
Miscellaneous
1 6 (33.33%) User Experience
2 1 (5.56%) Analytical Skills
2 1 (5.56%) Blog
2 1 (5.56%) Social Media
Operating Systems
1 2 (11.11%) Linux
Processes & Methodologies
1 18 (100.00%) Analytics
2 6 (33.33%) Wireframes
3 5 (27.78%) Data Analysis
4 4 (22.22%) A/B Testing
4 4 (22.22%) Agile Software Development
4 4 (22.22%) Digital Analytics
4 4 (22.22%) Digital Transformation Programme
4 4 (22.22%) Prototyping
4 4 (22.22%) Stakeholder Management
5 3 (16.67%) Content Management
5 3 (16.67%) Conversion Rate Optimisation
5 3 (16.67%) Data Conversion
5 3 (16.67%) Data Visualisation
5 3 (16.67%) Validation
5 3 (16.67%) Visualisation
6 2 (11.11%) Continuous Improvement
6 2 (11.11%) Continuous Improvement Process
6 2 (11.11%) SEO
6 2 (11.11%) Web Development
7 1 (5.56%) Service Design
Programming Languages
1 7 (38.89%) JavaScript
Quality Assurance & Compliance
1 4 (22.22%) Disclosure Scotland
Vendors
1 18 (100.00%) Google
2 4 (22.22%) ClickTale
3 3 (16.67%) Tableau
4 1 (5.56%) OpenText
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