Period
to 22 September 2018

The following table provides summary statistics for contract job vacancies advertised in Scotland with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 22 September 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK > Scotland
6 months to
22 Sep 2018
Same period 2017 Same period 2016
Rank 187 157 199
Rank change year-on-year -30 +42 -8
Contract jobs citing Google Analytics 17 28 8
As % of all contract IT jobs advertised in Scotland 0.32% 0.59% 0.16%
As % of the Cloud Services category 1.82% 5.21% 2.42%
Number of daily rates quoted 9 13 4
Scotland median daily rate £373 £370 £203
Median daily rate % change year-on-year +0.81% +82.72% -26.36%
10th Percentile £183 £127 £97
90th Percentile £409 £465 £299
UK median daily rate £425 £400 £350
% change year-on-year +6.25% +14.29% -
Number of hourly rates quoted 1 6 1
Scotland median hourly rate £32.50 £22.25 £14.25
Median hourly rate % change year-on-year +46.10% +56.16% -
10th Percentile £31.25 £14.49 £14.12
90th Percentile £33.75 £33.75 £14.37
UK median hourly rate £13.54 £39.75 £19.61
% change year-on-year -65.95% +102.70% +19.35%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for cloud computing skills.

All Cloud Skills
Scotland
Contract vacancies with a requirement for cloud computing skills 934 537 330
As % of all contract IT jobs advertised in Scotland 17.35% 11.26% 6.40%
Number of daily rates quoted 557 328 195
Scotland median daily rate £413 £400 £350
Median daily rate % change year-on-year +3.13% +14.29% -0.71%
10th Percentile £270 £266 £232
90th Percentile £575 £583 £475
UK median daily rate £475 £465 £450
% change year-on-year +2.15% +3.33% +9.76%
Number of hourly rates quoted 11 18 12
Scotland median hourly rate £17.00 £17.75 £36.00
Median hourly rate % change year-on-year -4.23% -50.69% +157.14%
10th Percentile £13.00 £14.12 £14.01
90th Percentile £115.00 £32.50 £40.00
UK median hourly rate £18.00 £20.00 £18.77
% change year-on-year -10.00% +6.54% -16.57%

Google Analytics
Job Vacancy Trend in Scotland

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Google Analytics in Scotland

Google Analytics
Contractor Daily Rate Trend in Scotland

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics in Scotland.

Contractor daily rate trend for Google Analytics in Scotland

Google Analytics
Contractor Daily Rate Histogram in Scotland

The daily rate distribution of IT jobs citing Google Analytics in Scotland over the 6 months to 22 September 2018.

Contractor daily rate histogram for Google Analytics in Scotland

Google Analytics
Contractor Hourly Rate Trend in Scotland

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics in Scotland.

Contractor hourly rate trend for Google Analytics in Scotland

Google Analytics
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the Scotland region over the 6 months to 22 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -14 14 £373 -6.75% 1
Glasgow -11 3 £413 +230.00% 1
Google Analytics
UK

For the 6 months to 22 September 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the Scotland region with a requirement for Google Analytics.

1 17 (100.00%) Google
1 17 (100.00%) Analytics
2 10 (58.82%) JavaScript
3 9 (52.94%) Marketing
4 8 (47.06%) Adobe
5 7 (41.18%) SQL
5 7 (41.18%) CMS
5 7 (41.18%) Google Tag Manager
6 6 (35.29%) SEO
6 6 (35.29%) Content Management
6 6 (35.29%) HTML
6 6 (35.29%) CSS
7 5 (29.41%) Microsoft Excel
7 5 (29.41%) Finance
7 5 (29.41%) WebTrends
7 5 (29.41%) Web Development
7 5 (29.41%) Web Analytics
7 5 (29.41%) AdWords
7 5 (29.41%) Tag Management
7 5 (29.41%) Tealium
8 4 (23.53%) Prototyping
8 4 (23.53%) Content Marketing
8 4 (23.53%) Creative Thinking
8 4 (23.53%) Strategic Thinking
8 4 (23.53%) Data Visualisation
8 4 (23.53%) Tableau
8 4 (23.53%) Visualisation
9 3 (17.65%) Agile Software Development
9 3 (17.65%) Continuous Integration
9 3 (17.65%) Sitecore CMS

Google Analytics
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (41.18%) CMS
2 3 (17.65%) Sitecore CMS
3 2 (11.76%) Apache
3 2 (11.76%) Drupal
3 2 (11.76%) MODX
3 2 (11.76%) nginx
3 2 (11.76%) WordPress
Applications
1 5 (29.41%) Microsoft Excel
2 1 (5.88%) Photoshop
Business Applications
1 5 (29.41%) WebTrends
2 3 (17.65%) SessionCam
Cloud Services
1 7 (41.18%) Google Tag Manager
2 5 (29.41%) AdWords
3 2 (11.76%) Adobe Analytics
3 2 (11.76%) Akamai
3 2 (11.76%) Mailgun
3 2 (11.76%) npm
4 1 (5.88%) Adobe Creative Cloud
4 1 (5.88%) Firebase
Communications & Networking
1 2 (11.76%) DNS
1 2 (11.76%) Firewall
Database & Business Intelligence
1 2 (11.76%) MySQL
1 2 (11.76%) NoSQL
2 1 (5.88%) SQLite
Development Applications
1 3 (17.65%) Git (software)
2 1 (5.88%) Bitbucket
2 1 (5.88%) CocoaPods
2 1 (5.88%) JIRA
2 1 (5.88%) Xcode
General
1 9 (52.94%) Marketing
2 5 (29.41%) Finance
Job Titles
1 4 (23.53%) Analyst
1 4 (23.53%) Digital Analyst
2 3 (17.65%) Developer
3 2 (11.76%) DevOps Engineer
3 2 (11.76%) Web Developer
4 1 (5.88%) Content Designer
4 1 (5.88%) Content Editor
4 1 (5.88%) Designer
4 1 (5.88%) Digital Analytics Analyst
4 1 (5.88%) Google Analytics Web Analyst
4 1 (5.88%) iOS Developer
4 1 (5.88%) Junior Developer
4 1 (5.88%) Junior Web Developer
4 1 (5.88%) SEO Specialist
4 1 (5.88%) Web Analyst
4 1 (5.88%) Web Analytics Analyst
4 1 (5.88%) Web Analytics Specialist
4 1 (5.88%) Web Content Editor
4 1 (5.88%) Web Editor
4 1 (5.88%) Web Specialist
Libraries, Frameworks & Software Standards
1 6 (35.29%) CSS
1 6 (35.29%) HTML
2 2 (11.76%) jQuery
2 2 (11.76%) LAMP
2 2 (11.76%) LEMP Stack
2 2 (11.76%) Node.js
2 2 (11.76%) Twitter Bootstrap
3 1 (5.88%) Google Maps API
3 1 (5.88%) iOS SDK
3 1 (5.88%) JSON
3 1 (5.88%) REST
3 1 (5.88%) SOAP
3 1 (5.88%) Web Services
3 1 (5.88%) XML
Miscellaneous
1 2 (11.76%) Linux Command Line
2 1 (5.88%) Computer Science
2 1 (5.88%) Enterprise Software
2 1 (5.88%) Greenfield Project
2 1 (5.88%) Social Media
Operating Systems
1 2 (11.76%) Linux
1 2 (11.76%) Unix
2 1 (5.88%) Android
2 1 (5.88%) Apple iOS
Processes & Methodologies
1 17 (100.00%) Analytics
2 6 (35.29%) Content Management
2 6 (35.29%) SEO
3 5 (29.41%) Tag Management
3 5 (29.41%) Web Analytics
3 5 (29.41%) Web Development
4 4 (23.53%) Content Marketing
4 4 (23.53%) Creative Thinking
4 4 (23.53%) Data Visualisation
4 4 (23.53%) Prototyping
4 4 (23.53%) Strategic Thinking
4 4 (23.53%) Visualisation
5 3 (17.65%) Agile Software Development
5 3 (17.65%) Continuous Integration
5 3 (17.65%) Data-Driven Decision Making
5 3 (17.65%) Decision-Making
6 2 (11.76%) Content Marketing Strategy
6 2 (11.76%) Copywriting
6 2 (11.76%) Enterprise Content Management
6 2 (11.76%) Load Balancing
Programming Languages
1 10 (58.82%) JavaScript
2 7 (41.18%) SQL
3 2 (11.76%) PHP
4 1 (5.88%) Apple Swift
4 1 (5.88%) C#
4 1 (5.88%) Objective-C
Qualifications
1 2 (11.76%) Degree
2 1 (5.88%) Computer Science Degree
Quality Assurance & Compliance
1 1 (5.88%) Disclosure Scotland
System Software
1 2 (11.76%) Postfix
Systems Management
1 2 (11.76%) Ansible
1 2 (11.76%) Fail2ban
1 2 (11.76%) HAProxy
1 2 (11.76%) Opscode Chef
1 2 (11.76%) Puppet
Vendors
1 17 (100.00%) Google
2 8 (47.06%) Adobe
3 5 (29.41%) Tealium
4 4 (23.53%) Tableau
5 3 (17.65%) AppDynamics
5 3 (17.65%) DoubleClick
5 3 (17.65%) Facebook
5 3 (17.65%) Sitecore
5 3 (17.65%) Tealeaf
6 2 (11.76%) Lets Encrypt
6 2 (11.76%) OpenText
7 1 (5.88%) Apple