Google Analytics (GA)
UK > Scotland
The table below provides summary statistics and contractor rates for jobs advertised in Scotland requiring Google Analytics skills. It covers contract job vacancies from the 6 months leading up to 14 December 2025, with comparisons to the same periods in the previous two years.
| 6 months to 14 Dec 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | - | 109 | 137 |
| Rank change year-on-year | - | +28 | +14 |
| Contract jobs citing Google Analytics | 0 | 7 | 3 |
| As % of all contract jobs in Scotland | - | 0.42% | 0.13% |
| As % of the Cloud Services category | - | 1.19% | 0.41% |
| Number of daily rates quoted | 0 | 4 | 3 |
| 10th Percentile | - | - | £303 |
| 25th Percentile | - | £375 | £306 |
| Median daily rate (50th Percentile) | - | £483 | £325 |
| Median % change year-on-year | - | +48.46% | -30.29% |
| 75th Percentile | - | £615 | £356 |
| 90th Percentile | - | £625 | £368 |
| UK median daily rate | £400 | £388 | £460 |
| % change year-on-year | +3.23% | -15.76% | -8.00% |
All Cloud Skills
Scotland
Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills in Scotland.
| Contract vacancies with a requirement for cloud computing skills | 572 | 589 | 739 |
| As % of all contract IT jobs advertised in Scotland | 37.24% | 34.98% | 31.16% |
| Number of daily rates quoted | 361 | 366 | 499 |
| 10th Percentile | £313 | £269 | £313 |
| 25th Percentile | £413 | £375 | £413 |
| Median daily rate (50th Percentile) | £500 | £450 | £488 |
| Median % change year-on-year | +11.11% | -7.69% | +2.63% |
| 75th Percentile | £575 | £526 | £575 |
| 90th Percentile | £625 | £600 | £688 |
| UK median daily rate | £500 | £525 | £525 |
| % change year-on-year | -4.76% | - | -4.55% |
| Number of hourly rates quoted | 4 | 14 | 4 |
| 10th Percentile | £11.84 | £18.84 | - |
| 25th Percentile | £12.71 | £20.47 | £15.42 |
| Median hourly rate | £31.95 | £23.50 | £16.57 |
| Median % change year-on-year | +35.97% | +41.82% | -6.49% |
| 75th Percentile | £52.50 | £24.18 | £21.42 |
| 90th Percentile | £57.00 | £26.68 | £28.07 |
| UK median hourly rate | £26.30 | £29.00 | £25.00 |
| % change year-on-year | -9.31% | +16.00% | +11.11% |
Google Analytics
Job Vacancy Trend in Scotland
Historical trend showing the proportion of contract IT job postings citing Google Analytics relative to all contract IT jobs advertised in Scotland.
Google Analytics
Daily Rate Trend in Scotland
Contractor daily rate distribution trend for jobs in Scotland citing Google Analytics.
Google Analytics
Hourly Rate Trend in Scotland
Contractor hourly rate distribution trend for jobs in Scotland citing Google Analytics.
