The following table provides summary statistics for permanent job vacancies advertised in Scotland with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 23 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
23 Mar 2017
Same period 2016 Same period 2015
Google Analytics (GA)
UK / Scotland
Rank 136 145 156
Rank change year-on-year +9 +11  
Permanent jobs citing Google Analytics 5 11 3
As % of all permanent IT jobs advertised in Scotland 0.22% 0.38% 0.097%
As % of the Cloud Services category 2.12% 5.02% 1.20%
Number of salaries quoted 1 4 0
Median salary £40,000 £41,750 -
Median salary % change year-on-year -4.19% -  
UK excluding London median salary £35,000 £33,000 £29,575
% change year-on-year +6.06% +11.58%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for cloud computing skills.

Cloud Computing Skills
Scotland
Permanent job vacancies with a requirement for cloud computing skills 236 219 249
As % of all permanent IT job vacancies advertised in Scotland 10.36% 7.53% 8.07%
Number of salaries quoted 168 154 185
Median salary £47,500 £45,000 £45,000
Median salary % change year-on-year +5.55% -  
90% offered a salary of more than £32,500 £32,100 £30,000
10% offered a salary of more than £72,500 £60,000 £70,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Scotland

Google Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Scotland.

Salary trend for Google Analytics in Scotland

Google Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 23 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh +1 5 £40,000 -29.51% 2
Google Analytics
UK

Google Analytics
Top 30 Related IT Skills in Scotland

For the 6 months to 23 March 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Google Analytics.

1 17 (100.00%) Google
1 17 (100.00%) Analytics
2 15 (88.24%) HTML
2 15 (88.24%) JavaScript
2 15 (88.24%) CSS
3 10 (58.82%) PHP
4 9 (52.94%) MySQL
4 9 (52.94%) jQuery
4 9 (52.94%) CMS
4 9 (52.94%) Web Development
5 8 (47.06%) SEO
6 7 (41.18%) SQL
7 6 (35.29%) Photoshop
7 6 (35.29%) Adobe
7 6 (35.29%) Flash
7 6 (35.29%) SharePoint
7 6 (35.29%) Dreamweaver
7 6 (35.29%) RDBMS
7 6 (35.29%) Adobe Illustrator
7 6 (35.29%) InDesign
7 6 (35.29%) Agile Software Development
7 6 (35.29%) Content Management
7 6 (35.29%) Adobe Captivate
7 6 (35.29%) Ruby
7 6 (35.29%) HTML5
7 6 (35.29%) CSS3
7 6 (35.29%) Relational Database
7 6 (35.29%) Digital Media
8 5 (29.41%) Ruby on Rails
9 3 (17.65%) Software Engineering

Google Analytics
Top Related IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (52.94%) CMS
2 6 (35.29%) SharePoint
3 2 (11.76%) Apache
3 2 (11.76%) Elasticsearch
4 1 (5.88%) Drupal
Applications
1 6 (35.29%) Adobe Captivate
1 6 (35.29%) Adobe Illustrator
1 6 (35.29%) InDesign
1 6 (35.29%) Photoshop
2 1 (5.88%) MS Excel
Database & Business Intelligence
1 9 (52.94%) MySQL
2 6 (35.29%) RDBMS
2 6 (35.29%) Relational Database
3 1 (5.88%) Data Warehouse
3 1 (5.88%) QlikView
3 1 (5.88%) SQL Server
3 1 (5.88%) SQL Server 2012
3 1 (5.88%) SQL Server 2014
3 1 (5.88%) SQL Server Analysis Services
3 1 (5.88%) SQL Server Integration Services
3 1 (5.88%) SQL Server Reporting Services
Development Applications
1 6 (35.29%) Dreamweaver
2 1 (5.88%) Git (software)
2 1 (5.88%) Subversion
2 1 (5.88%) Team Foundation Server
2 1 (5.88%) Visual Studio
General
1 3 (17.65%) Marketing
2 2 (11.76%) Finance
Job Titles
1 10 (58.82%) Developer
2 6 (35.29%) Digital Developer
3 3 (17.65%) Senior Software Engineer
3 3 (17.65%) Software Engineer
4 2 (11.76%) Front End Developer (Client-Side Developer)
4 2 (11.76%) Production Manager
4 2 (11.76%) Ruby Developer
4 2 (11.76%) Web Manager
4 2 (11.76%) Web Production Manager
5 1 (5.88%) Business Intelligence Developer
5 1 (5.88%) Data Scientist
5 1 (5.88%) HTML CSS Developer
5 1 (5.88%) HTML Developer
5 1 (5.88%) PHP Developer
5 1 (5.88%) PHP Web Developer
5 1 (5.88%) Ruby on Rails Developer
5 1 (5.88%) Senior Data Analyst
5 1 (5.88%) Senior Data Scientist
5 1 (5.88%) Senior Web Engineer
5 1 (5.88%) Web Engineer
Libraries, Frameworks & Software Standards
1 15 (88.24%) CSS
1 15 (88.24%) HTML
2 9 (52.94%) jQuery
3 6 (35.29%) CSS3
3 6 (35.29%) Flash
3 6 (35.29%) HTML5
4 5 (29.41%) Ruby on Rails
5 3 (17.65%) Twitter Bootstrap
6 2 (11.76%) .NET
6 2 (11.76%) RabbitMQ
6 2 (11.76%) React
7 1 (5.88%) JSON
7 1 (5.88%) Laravel
7 1 (5.88%) Sass
7 1 (5.88%) Symfony
Miscellaneous
1 6 (35.29%) Digital Media
2 1 (5.88%) Analytical Skills
2 1 (5.88%) Enterprise Software
Operating Systems
1 2 (11.76%) Linux
Processes & Methodologies
1 17 (100.00%) Analytics
2 9 (52.94%) Web Development
3 8 (47.06%) SEO
4 6 (35.29%) Agile Software Development
4 6 (35.29%) Content Management
5 3 (17.65%) Mentoring
5 3 (17.65%) Software Engineering
6 2 (11.76%) Front End Development
6 2 (11.76%) IT Strategy
6 2 (11.76%) OO
6 2 (11.76%) OOP
6 2 (11.76%) Responsive Web Design
6 2 (11.76%) Web Design
7 1 (5.88%) Business Intelligence
7 1 (5.88%) Data Management
7 1 (5.88%) Data Modelling
7 1 (5.88%) Decision Tree
7 1 (5.88%) Machine Learning
7 1 (5.88%) Mobile Development
7 1 (5.88%) Scrum
Programming Languages
1 15 (88.24%) JavaScript
2 10 (58.82%) PHP
3 7 (41.18%) SQL
4 6 (35.29%) Ruby
5 2 (11.76%) C++
5 2 (11.76%) Java
6 1 (5.88%) C#
6 1 (5.88%) T-SQL
Quality Assurance & Compliance
1 1 (5.88%) Data Quality
Systems Management
1 2 (11.76%) Puppet
Vendors
1 17 (100.00%) Google
2 6 (35.29%) Adobe
3 2 (11.76%) OpenText
3 2 (11.76%) Tableau
4 1 (5.88%) Microsoft
4 1 (5.88%) Oracle
4 1 (5.88%) Platfora
Dundee, Angus
Cathcart Associates Ltd
Salary: £26000 - £30000 per annum
Posted: 21 hours ago
Edinburgh & Lothians
ANSON MCCADE
Salary: £45,000 - £85,000 per annum
Posted: 3 days ago