Period
to 20 November 2017

The following table provides summary statistics for permanent job vacancies advertised in Scotland with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 20 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK > Scotland
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 219 199 213
Rank change year-on-year -20 +14 +25
Permanent jobs citing Google Analytics 9 11 29
As % of all permanent IT jobs advertised in Scotland 0.16% 0.21% 0.45%
As % of the Cloud Services category 1.12% 2.07% 6.67%
Number of salaries quoted 7 9 24
Scotland median annual salary £45,000 £40,000 £35,000
Median salary % change year-on-year +12.50% +14.29% +22.81%
10th Percentile £23,000 £29,750 £29,750
90th Percentile £52,500 £55,000 £47,786
UK median annual salary £40,000 £37,500 £37,500
% change year-on-year +6.67% - +7.14%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for cloud computing skills.

All Cloud Skills
Scotland
Permanent vacancies with a requirement for cloud computing skills 801 532 435
As % of all permanent IT jobs advertised in Scotland 14.20% 10.39% 6.76%
Number of salaries quoted 536 354 263
Scotland median annual salary £45,000 £41,750 £40,000
Median salary % change year-on-year +7.78% +4.38% -
10th Percentile £29,000 £26,250 £27,500
90th Percentile £65,000 £60,350 £64,400
UK median annual salary £51,500 £50,000 £50,000
% change year-on-year +3.00% - +5.26%

Google Analytics
Job Vacancy Trend in Scotland

Job postings citing Google Analytics as a percentage of all IT jobs advertised in Scotland.

Job vacancy trend for Google Analytics in Scotland

Google Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Scotland.

Salary trend for Google Analytics in Scotland

Google Analytics
Salary Histogram in Scotland

The salary distribution of IT jobs citing Google Analytics in Scotland over the 6 months to 20 November 2017.

Salary histogram for Google Analytics in Scotland

Google Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Scotland region over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Edinburgh -13 6 £34,500 -15.26% 3
Dundee - 3 £45,000 -
Google Analytics
UK

For the 6 months to 20 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Google Analytics.

1 9 (100.00%) Google
1 9 (100.00%) Analytics
2 7 (77.78%) Digital Marketing
2 7 (77.78%) Marketing
3 4 (44.44%) Software Engineering
3 4 (44.44%) Marketing Automation
4 3 (33.33%) Marketing Strategy
4 3 (33.33%) HTML
4 3 (33.33%) CSS
4 3 (33.33%) CRM
4 3 (33.33%) Data Modelling
5 2 (22.22%) Business Intelligence
5 2 (22.22%) PostgreSQL
5 2 (22.22%) Objective-C
5 2 (22.22%) Data Warehouse
5 2 (22.22%) E-Commerce
5 2 (22.22%) Apache
5 2 (22.22%) Python
5 2 (22.22%) Java
5 2 (22.22%) SQL
5 2 (22.22%) C#
5 2 (22.22%) C++
5 2 (22.22%) Web Analytics
5 2 (22.22%) SEO
5 2 (22.22%) Web Development
5 2 (22.22%) Android
5 2 (22.22%) iPhone
5 2 (22.22%) Content Management
5 2 (22.22%) Computer Science
5 2 (22.22%) Eloqua

Google Analytics
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (22.22%) Apache
1 2 (22.22%) Apache Spark
Business Applications
1 2 (22.22%) Eloqua
2 1 (11.11%) Dynamics CRM
Cloud Services
1 2 (22.22%) Amazon AWS
1 2 (22.22%) Amazon EMR
Database & Business Intelligence
1 2 (22.22%) Amazon Redshift
1 2 (22.22%) Apache Hive
1 2 (22.22%) Data Warehouse
1 2 (22.22%) Hadoop
1 2 (22.22%) PostgreSQL
2 1 (11.11%) Data Mining
General
1 7 (77.78%) Marketing
Job Titles
1 2 (22.22%) Analyst
1 2 (22.22%) Data Engineer
1 2 (22.22%) Marketing Analyst
1 2 (22.22%) Technical Leader
1 2 (22.22%) Web Content Specialist
1 2 (22.22%) Web Specialist
2 1 (11.11%) Data Analyst
2 1 (11.11%) Digital Analyst
2 1 (11.11%) Digital Marketing Analyst
2 1 (11.11%) Digital Marketing Specialist
2 1 (11.11%) Marketing Data Analyst
2 1 (11.11%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 3 (33.33%) CSS
1 3 (33.33%) HTML
2 2 (22.22%) Pandas
2 2 (22.22%) scikit-learn
Miscellaneous
1 2 (22.22%) Computer Science
1 2 (22.22%) iPhone
1 2 (22.22%) User Experience
Operating Systems
1 2 (22.22%) Android
Processes & Methodologies
1 9 (100.00%) Analytics
2 7 (77.78%) Digital Marketing
3 4 (44.44%) Marketing Automation
3 4 (44.44%) Software Engineering
4 3 (33.33%) CRM
4 3 (33.33%) Data Modelling
4 3 (33.33%) Marketing Strategy
5 2 (22.22%) Business Intelligence
5 2 (22.22%) Content Management
5 2 (22.22%) Customer Acquisition
5 2 (22.22%) Dashboard Development
5 2 (22.22%) E-Commerce
5 2 (22.22%) Machine Learning
5 2 (22.22%) SEO
5 2 (22.22%) Web Analytics
5 2 (22.22%) Web Development
6 1 (11.11%) Creative Thinking
6 1 (11.11%) Digital Analytics
6 1 (11.11%) Innovative Thinking
6 1 (11.11%) Marketing Analytics
Programming Languages
1 2 (22.22%) C#
1 2 (22.22%) C++
1 2 (22.22%) Java
1 2 (22.22%) Objective-C
1 2 (22.22%) Python
1 2 (22.22%) SQL
Qualifications
1 1 (11.11%) Degree
Vendors
1 9 (100.00%) Google
2 2 (22.22%) HubSpot
2 2 (22.22%) Marketo