The following table provides summary statistics for permanent job vacancies advertised in Scotland with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 24 June 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
UK / Scotland
3 months to
24 Jun 2017
Same period 2016 Same period 2015
Rank 143 156 160
Rank change year-on-year +13 +4  
Permanent jobs citing Google Analytics 6 9 6
As % of all permanent IT jobs advertised in Scotland 0.23% 0.31% 0.19%
As % of the Cloud Services category 2.12% 3.95% 4.00%
Number of salaries quoted 5 7 6
Median salary £30,000 £41,421 £34,000
Median salary % change year-on-year -27.57% +21.82%  
90% offered a salary of more than £28,800 £29,700 £30,000
10% offered a salary of more than £35,600 £45,000 £35,000
UK excluding London median salary £32,500 £32,500 £33,000
% change year-on-year - -1.51%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for cloud computing skills.

Cloud Computing Skills
Scotland
Permanent job vacancies with a requirement for cloud computing skills 283 228 150
As % of all permanent IT job vacancies advertised in Scotland 10.68% 7.95% 4.78%
Number of salaries quoted 190 133 89
Median salary £45,000 £45,000 £42,500
Median salary % change year-on-year - +5.88%  
90% offered a salary of more than £30,000 £27,500 £26,000
10% offered a salary of more than £70,000 £62,500 £65,000
UK excluding London median salary £46,000 £47,500 £45,000
% change year-on-year -3.15% +5.55%  

Google Analytics
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in Scotland

Google Analytics
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in Scotland.

Salary trend for Google Analytics in Scotland

Google Analytics
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the Scotland region over the 3 months to 24 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +13 4 £32,500 -16.12% 2
Edinburgh -12 1 - -
Dundee - 1 £28,000 -
Google Analytics
UK

For the 6 months to 24 June 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Google Analytics.

1 11 (100.00%) Google
2 10 (90.91%) Analytics
3 7 (63.64%) HTML
3 7 (63.64%) CSS
4 6 (54.55%) JavaScript
5 5 (45.45%) User Experience
5 5 (45.45%) Web Development
6 4 (36.36%) Marketing
6 4 (36.36%) A/B Testing
6 4 (36.36%) E-Commerce
6 4 (36.36%) Web Design
7 3 (27.27%) Finance
7 3 (27.27%) HTML5
7 3 (27.27%) Personalization
7 3 (27.27%) Wireframes
7 3 (27.27%) CSS3
7 3 (27.27%) Analytical Skills
8 2 (18.18%) Twitter Bootstrap
8 2 (18.18%) Tableau
8 2 (18.18%) Responsive Web Design
8 2 (18.18%) Front End Development
8 2 (18.18%) IT Strategy
8 2 (18.18%) Visualisation
8 2 (18.18%) Umbraco
8 2 (18.18%) jQuery
8 2 (18.18%) Agile Software Development
8 2 (18.18%) C#
8 2 (18.18%) Salesforce.com
8 2 (18.18%) CMS
8 2 (18.18%) OpenText

Google Analytics
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (18.18%) Apache
1 2 (18.18%) CMS
1 2 (18.18%) Umbraco
Business Applications
1 1 (9.09%) Magento
Database & Business Intelligence
1 1 (9.09%) Data Warehouse
1 1 (9.09%) Mixpanel
1 1 (9.09%) QlikView
1 1 (9.09%) SQL Server
1 1 (9.09%) SQL Server 2012
1 1 (9.09%) SQL Server 2014
1 1 (9.09%) SQL Server Analysis Services
1 1 (9.09%) SQL Server Integration Services
1 1 (9.09%) SQL Server Reporting Services
Development Applications
1 1 (9.09%) Team Foundation Server
1 1 (9.09%) Visual Studio
General
1 4 (36.36%) Marketing
2 3 (27.27%) Finance
Job Titles
1 3 (27.27%) Developer
2 2 (18.18%) Analyst
2 2 (18.18%) Designer
2 2 (18.18%) Production Manager
2 2 (18.18%) UI Designer
2 2 (18.18%) Web Manager
2 2 (18.18%) Web Production Manager
3 1 (9.09%) Data Analyst
3 1 (9.09%) Data Scientist
3 1 (9.09%) Data Visualisation Expert
3 1 (9.09%) Front End Developer (Client-Side Developer)
3 1 (9.09%) Product Manager
3 1 (9.09%) Ruby Developer
3 1 (9.09%) Ruby on Rails Developer
3 1 (9.09%) Senior Analyst
3 1 (9.09%) Senior Data Analyst
3 1 (9.09%) Senior Data Scientist
3 1 (9.09%) SEO Manager
3 1 (9.09%) UX Developer
3 1 (9.09%) Web Developer
Libraries, Frameworks & Software Standards
1 7 (63.64%) CSS
1 7 (63.64%) HTML
2 3 (27.27%) CSS3
2 3 (27.27%) HTML5
3 2 (18.18%) .NET
3 2 (18.18%) jQuery
3 2 (18.18%) Twitter Bootstrap
4 1 (9.09%) Ruby on Rails
Miscellaneous
1 5 (45.45%) User Experience
2 3 (27.27%) Analytical Skills
3 1 (9.09%) Enterprise Software
3 1 (9.09%) Fintech
Operating Systems
1 2 (18.18%) Linux
Processes & Methodologies
1 10 (90.91%) Analytics
2 5 (45.45%) Web Development
3 4 (36.36%) A/B Testing
3 4 (36.36%) E-Commerce
3 4 (36.36%) Web Design
4 3 (27.27%) Personalization
4 3 (27.27%) Wireframes
5 2 (18.18%) Agile Software Development
5 2 (18.18%) Business Intelligence
5 2 (18.18%) Front End Development
5 2 (18.18%) IT Strategy
5 2 (18.18%) Responsive Web Design
5 2 (18.18%) Visualisation
6 1 (9.09%) Data Visualisation
6 1 (9.09%) Information Architecture
6 1 (9.09%) Machine Learning
6 1 (9.09%) Master Data Management
6 1 (9.09%) Open Source
6 1 (9.09%) Qualitative Research
6 1 (9.09%) Regression Analysis
Programming Languages
1 6 (54.55%) JavaScript
2 2 (18.18%) C#
2 2 (18.18%) SQL
3 1 (9.09%) Ruby
3 1 (9.09%) T-SQL
Quality Assurance & Compliance
1 1 (9.09%) Data Quality
Vendors
1 11 (100.00%) Google
2 2 (18.18%) OpenText
2 2 (18.18%) Salesforce.com
2 2 (18.18%) Tableau
3 1 (9.09%) Microsoft
3 1 (9.09%) Oracle
3 1 (9.09%) Platfora