Period
to 25 August 2019

The following table provides summary statistics for contract job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 25 August 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK
6 months to
25 Aug 2019
Same period 2018 Same period 2017
Rank 515 556 567
Rank change year-on-year +41 +11 +113
Contract jobs citing Google Analytics 342 390 320
As % of all contract IT jobs advertised in the UK 0.38% 0.38% 0.33%
As % of the Cloud Services category 1.33% 1.71% 2.18%
Number of daily rates quoted 246 253 214
UK median daily rate £425 £405 £375
Median daily rate % change year-on-year +4.94% +8.00% +9.09%
10th Percentile £239 £213 £196
90th Percentile £546 £550 £584
UK excluding London median daily rate £413 £388 £370
% change year-on-year +6.45% +4.73% +9.63%
Number of hourly rates quoted 10 7 13
UK median hourly rate £27.50 £17.31 £40.00
Median hourly rate % change year-on-year +58.87% -56.73% +103.98%
10th Percentile £15.65 £12.39 £16.99
90th Percentile £34.00 £89.25 £53.75
UK excluding London median hourly rate £27.50 £13.54 £40.00
% change year-on-year +103.18% -66.16% +103.98%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 25,650 22,847 14,675
As % of all contract IT jobs advertised in the UK 28.65% 22.20% 15.14%
Number of daily rates quoted 17,470 15,658 10,041
UK median daily rate £500 £475 £458
Median daily rate % change year-on-year +5.26% +3.83% +1.67%
10th Percentile £306 £304 £275
90th Percentile £656 £638 £625
UK excluding London median daily rate £450 £438 £425
% change year-on-year +2.86% +2.94% -
Number of hourly rates quoted 405 339 204
UK median hourly rate £21.50 £18.50 £19.00
Median hourly rate % change year-on-year +16.22% -2.63% -3.11%
10th Percentile £13.35 £11.65 £11.00
90th Percentile £71.25 £58.00 £58.75
UK excluding London median hourly rate £21.76 £17.50 £17.50
% change year-on-year +24.34% - +1.45%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics.

Contractor daily rate trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Google Analytics over the 6 months to 25 August 2019.

Contractor daily rate histogram for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics.

Contractor hourly rate trend for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Google Analytics over the 6 months to 25 August 2019.

Contractor hourly rate histogram for Google Analytics in the UK

Google Analytics
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 6 months to 25 August 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +31 325 £425 +4.94% 122
London +23 171 £450 +5.88% 52
UK excluding London +32 162 £413 +6.45% 72
South East +46 84 £421 +5.31% 21
North of England +32 38 £413 +37.50% 19
North West +18 18 £386 +40.45% 12
Midlands +19 17 £450 +11.80% 12
West Midlands +8 12 £400 -0.62% 7
North East +23 11 £495 +80.00% 1
Scotland +39 10 £350 +7.69% 1
Yorkshire +27 9 £425 +54.55% 6
South West -24 9 £450 +5.88% 5
East of England +19 5 £485 +70.93% 13
East Midlands +22 4 £513 - 5

For the 6 months to 25 August 2019, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Google Analytics.

1 338 (98.83%) Analytics
2 333 (97.37%) Google
3 99 (28.95%) Agile Software Development
4 96 (28.07%) JavaScript
5 93 (27.19%) Marketing
6 82 (23.98%) HTML
7 73 (21.35%) CMS
8 71 (20.76%) Adobe
9 69 (20.18%) CSS
10 67 (19.59%) User Experience
11 66 (19.30%) SQL
12 62 (18.13%) E-Commerce
13 60 (17.54%) Analytical Skills
14 54 (15.79%) jQuery
15 52 (15.20%) Problem-Solving
16 51 (14.91%) Web Analytics
17 49 (14.33%) SEO
18 44 (12.87%) Azure
18 44 (12.87%) HTML5
19 40 (11.70%) Python
19 40 (11.70%) Microsoft
20 39 (11.40%) Retail
21 38 (11.11%) Adobe Analytics
22 37 (10.82%) Web Development
23 35 (10.23%) CSS3
23 35 (10.23%) Java
24 34 (9.94%) Stakeholder Management
24 34 (9.94%) JIRA
25 33 (9.65%) Digital Analytics
26 32 (9.36%) Google Tag Manager

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 73 (21.35%) CMS
2 17 (4.97%) WordPress
3 14 (4.09%) Apache
3 14 (4.09%) Confluence
4 13 (3.80%) Tomcat
5 12 (3.51%) Apache Spark
5 12 (3.51%) Drupal
6 11 (3.22%) nginx
7 10 (2.92%) Adobe Experience Manager
7 10 (2.92%) JBoss
8 8 (2.34%) WebLogic
9 7 (2.05%) Umbraco
10 6 (1.75%) Apache Airflow
11 4 (1.17%) BizTalk Server
12 2 (0.58%) Apache Solr
12 2 (0.58%) EPiServer
12 2 (0.58%) IIS
12 2 (0.58%) Moodle
12 2 (0.58%) SilverStripe
12 2 (0.58%) Sitecore CMS
Applications
1 28 (8.19%) Photoshop
2 17 (4.97%) Microsoft Excel
3 11 (3.22%) Sketch
4 9 (2.63%) Adobe Illustrator
4 9 (2.63%) Microsoft PowerPoint
5 4 (1.17%) Microsoft Project
6 3 (0.88%) InVision
7 2 (0.58%) Marvel
8 1 (0.29%) Adobe Creative Suite
8 1 (0.29%) Adobe XD
8 1 (0.29%) Chatbot
8 1 (0.29%) InDesign
8 1 (0.29%) Microsoft Office
8 1 (0.29%) MS Visio
8 1 (0.29%) Spreadsheet
Business Applications
1 5 (1.46%) Eloqua
1 5 (1.46%) SessionCam
1 5 (1.46%) WebTrends
2 4 (1.17%) Dynamics CRM
3 3 (0.88%) Adobe Campaign
3 3 (0.88%) Shopify
4 1 (0.29%) FastStats
4 1 (0.29%) Magento
4 1 (0.29%) SAP Hybris
4 1 (0.29%) Sprinklr
4 1 (0.29%) Unica
Cloud Services
1 44 (12.87%) Azure
2 38 (11.11%) Adobe Analytics
3 32 (9.36%) Google Tag Manager
4 23 (6.73%) AWS
5 20 (5.85%) Azure Active Directory
6 19 (5.56%) Power Platform
7 16 (4.68%) GCP
8 15 (4.39%) GitHub
9 14 (4.09%) G Suite
10 13 (3.80%) AdWords
11 8 (2.34%) SaaS
11 8 (2.34%) Salesforce Service Cloud
12 6 (1.75%) Firebase
13 4 (1.17%) Dynamics 365
13 4 (1.17%) npm
13 4 (1.17%) Office 365
13 4 (1.17%) Slack
13 4 (1.17%) Trello
13 4 (1.17%) Veeva
14 3 (0.88%) Amazon EMR
Communications & Networking
1 14 (4.09%) HTTP
1 14 (4.09%) SSL
1 14 (4.09%) TCP/IP
2 7 (2.05%) Internet
3 4 (1.17%) Cisco ASA
3 4 (1.17%) Firewall
3 4 (1.17%) VoIP
4 2 (0.58%) Cisco Nexus
4 2 (0.58%) Intranet
4 2 (0.58%) iSCSI
4 2 (0.58%) SAN
Database & Business Intelligence
1 19 (5.56%) Power BI
2 18 (5.26%) BigQuery
3 16 (4.68%) MongoDB
4 15 (4.39%) NoSQL
5 14 (4.09%) Big Data
5 14 (4.09%) MySQL
6 11 (3.22%) Data Warehouse
7 9 (2.63%) Relational Database
8 8 (2.34%) Hadoop
8 8 (2.34%) RDBMS
8 8 (2.34%) SQL Server
9 7 (2.05%) Mixpanel
9 7 (2.05%) QlikView
10 6 (1.75%) Apache Hive
10 6 (1.75%) PostgreSQL
11 5 (1.46%) Amazon Redshift
12 4 (1.17%) Apache Zeppelin
12 4 (1.17%) Qlik Sense
12 4 (1.17%) Snowflake Schema
13 2 (0.58%) DB2
Development Applications
1 34 (9.94%) JIRA
2 23 (6.73%) Git (software)
2 23 (6.73%) Jenkins
3 18 (5.26%) JUnit
4 17 (4.97%) gulp
5 16 (4.68%) Grunt
6 15 (4.39%) Cucumber
6 15 (4.39%) Selenium
7 14 (4.09%) Gatling
8 13 (3.80%) Axure RP
9 12 (3.51%) git-flow
10 11 (3.22%) Ant
10 11 (3.22%) IntelliJ
10 11 (3.22%) Sublime Text
11 10 (2.92%) Karma Test Runner
12 8 (2.34%) Eclipse
13 7 (2.05%) JMeter
14 6 (1.75%) SoapUI
15 4 (1.17%) PostCSS
15 4 (1.17%) TeamCity
General
1 93 (27.19%) Marketing
2 39 (11.40%) Retail
3 27 (7.89%) Finance
4 14 (4.09%) Public Sector
5 13 (3.80%) Publishing
6 10 (2.92%) Advertising
7 8 (2.34%) Pharmaceutical
8 6 (1.75%) Banking
9 4 (1.17%) Telecoms
10 2 (0.58%) Automotive
10 2 (0.58%) Financial Institution
10 2 (0.58%) French Language
10 2 (0.58%) Games
10 2 (0.58%) Investment Banking
10 2 (0.58%) Local Government
11 1 (0.29%) German Language
11 1 (0.29%) Portuguese Language
11 1 (0.29%) Private Banking
11 1 (0.29%) Retail Banking
11 1 (0.29%) Spanish Language
Job Titles
1 99 (28.95%) Analyst
2 70 (20.47%) Developer
3 30 (8.77%) Consultant
4 25 (7.31%) Digital Analyst
4 25 (7.31%) Google Analytics Analyst
5 22 (6.43%) Business Analyst
6 20 (5.85%) Web Analyst
7 19 (5.56%) Analytics Manager
7 19 (5.56%) Data Analyst
8 18 (5.26%) Data Engineer
8 18 (5.26%) Technical Analyst
9 16 (4.68%) Designer
10 15 (4.39%) Full Stack Developer
11 12 (3.51%) Front End Developer (Client-Side Developer)
11 12 (3.51%) Integration Analyst
11 12 (3.51%) Technical Business Analyst
11 12 (3.51%) Web Analytics Analyst
12 11 (3.22%) Business Integration Analyst
12 11 (3.22%) Implementation Analyst
12 11 (3.22%) Project Manager
Libraries, Frameworks & Software Standards
1 82 (23.98%) HTML
2 69 (20.18%) CSS
3 54 (15.79%) jQuery
4 44 (12.87%) HTML5
5 35 (10.23%) CSS3
6 29 (8.48%) AngularJS
7 28 (8.19%) Node.js
8 25 (7.31%) Sass
9 22 (6.43%) XML
10 20 (5.85%) REST
11 18 (5.26%) JSON
11 18 (5.26%) Twitter Bootstrap
12 17 (4.97%) SOAP
13 15 (4.39%) Hibernate
13 15 (4.39%) React
14 14 (4.09%) Gherkin
15 13 (3.80%) LESS
15 13 (3.80%) Play Framework
16 12 (3.51%) .NET
17 11 (3.22%) Servlets
Miscellaneous
1 67 (19.59%) User Experience
2 60 (17.54%) Analytical Skills
3 25 (7.31%) Social Media
4 15 (4.39%) Mobile App
5 9 (2.63%) Algorithms
6 7 (2.05%) Greenfield Project
7 6 (1.75%) Self-Motivation
8 5 (1.46%) Digital Media
8 5 (1.46%) Linux Command Line
8 5 (1.46%) Video on Demand
8 5 (1.46%) Virtual Team
9 4 (1.17%) Analytical Mindset
9 4 (1.17%) Data Centre
9 4 (1.17%) iPad
9 4 (1.17%) Public Cloud
10 3 (0.88%) Enterprise Software
10 3 (0.88%) Over-the-Top Content
10 3 (0.88%) Taxonomies
11 2 (0.58%) Blog
11 2 (0.58%) Video Conferencing
Operating Systems
1 17 (4.97%) Unix
2 16 (4.68%) Linux
3 11 (3.22%) Ubuntu
3 11 (3.22%) Windows
4 8 (2.34%) Android
5 3 (0.88%) Apple iOS
6 2 (0.58%) Solaris
Processes & Methodologies
1 338 (98.83%) Analytics
2 99 (28.95%) Agile Software Development
3 62 (18.13%) E-Commerce
4 52 (15.20%) Problem-Solving
5 51 (14.91%) Web Analytics
6 49 (14.33%) SEO
7 37 (10.82%) Web Development
8 34 (9.94%) Stakeholder Management
9 33 (9.65%) Digital Analytics
10 32 (9.36%) Business Intelligence
10 32 (9.36%) Content Management
10 32 (9.36%) Project Management
11 29 (8.48%) Digital Marketing
12 28 (8.19%) Scrum
13 26 (7.60%) Data Analysis
13 26 (7.60%) User Acceptance Testing
14 25 (7.31%) Open Source
15 23 (6.73%) DevOps
16 22 (6.43%) A/B Testing
17 21 (6.14%) Wireframes
Programming Languages
1 96 (28.07%) JavaScript
2 66 (19.30%) SQL
3 40 (11.70%) Python
4 35 (10.23%) Java
5 19 (5.56%) C#
5 19 (5.56%) PHP
6 18 (5.26%) Scala
7 15 (4.39%) R
8 14 (4.09%) Ruby
9 12 (3.51%) Perl
10 11 (3.22%) Groovy
11 10 (2.92%) Haskell
12 5 (1.46%) Shell Script
13 3 (0.88%) Apple Swift
13 3 (0.88%) ES6
13 3 (0.88%) Objective-C
14 2 (0.58%) C
15 1 (0.29%) MATLAB
15 1 (0.29%) PL/SQL
15 1 (0.29%) VB.NET
Qualifications
1 26 (7.60%) Degree
2 6 (1.75%) BPSS Clearance
2 6 (1.75%) Numerate Degree
2 6 (1.75%) Security Cleared
3 5 (1.46%) Computer Science Degree
4 4 (1.17%) CCNA
4 4 (1.17%) CCNP
4 4 (1.17%) Cisco Certification
4 4 (1.17%) MCITP
4 4 (1.17%) MCSA
4 4 (1.17%) MCSE
4 4 (1.17%) Microsoft Certification
4 4 (1.17%) VCP6
4 4 (1.17%) VMware Certified Professional (VCP)
5 2 (0.58%) Master's Degree
6 1 (0.29%) CTC Cleared
6 1 (0.29%) DBS Check
6 1 (0.29%) ISEB
6 1 (0.29%) ISTQB
6 1 (0.29%) SC Cleared
Quality Assurance & Compliance
1 31 (9.06%) QA
2 6 (1.75%) GDPR
3 5 (1.46%) Data Quality
4 3 (0.88%) WCAG
5 1 (0.29%) Actionable Recommendations
5 1 (0.29%) Disclosure Scotland
5 1 (0.29%) PMO
System Software
1 21 (6.14%) Active Directory
2 19 (5.56%) Docker
3 4 (1.17%) Hyper-V
3 4 (1.17%) VMware Infrastructure
4 2 (0.58%) HDFS
Systems Management
1 16 (4.68%) Kibana
2 15 (4.39%) Grafana
3 11 (3.22%) Puppet
4 5 (1.46%) Kubernetes
5 4 (1.17%) Failover Clustering
5 4 (1.17%) Matomo
5 4 (1.17%) NetBackup
5 4 (1.17%) PaperCut
5 4 (1.17%) SCCM
5 4 (1.17%) SCOM
5 4 (1.17%) SCVMM
5 4 (1.17%) SolarWinds Orion
6 3 (0.88%) Ambari
7 1 (0.29%) Ansible
7 1 (0.29%) Graphite
7 1 (0.29%) Opscode Chef
7 1 (0.29%) Systems Management Server (SMS)
Vendors
1 333 (97.37%) Google
2 71 (20.76%) Adobe
3 40 (11.70%) Microsoft
4 29 (8.48%) Tableau
5 20 (5.85%) Hotjar
6 17 (4.97%) Salesforce.com
7 15 (4.39%) Tealium
8 11 (3.22%) IBM
9 10 (2.92%) Apple
9 10 (2.92%) Salesforce Marketing Cloud
10 9 (2.63%) Twitter
10 9 (2.63%) Yahoo!
11 8 (2.34%) Facebook
11 8 (2.34%) HubSpot
11 8 (2.34%) webMethods
12 6 (1.75%) ClickTale
12 6 (1.75%) Informatica
13 5 (1.46%) Oracle
13 5 (1.46%) Talend
14 4 (1.17%) SAP