The following table provides summary statistics for contract job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 28 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 481 515 546
Rank change year-on-year +34 +31  
Contract jobs citing Google Analytics 127 124 96
As % of all contract IT jobs advertised in the UK 0.28% 0.23% 0.18%
As % of the Cloud Services category 2.23% 2.92% 3.53%
Number of daily rates quoted 87 79 59
Median daily rate £350 £340 £350
Median daily rate % change year-on-year +2.94% -2.85%  
90% offered a daily rate of more than £206 £200 £250
10% offered a daily rate of more than £500 £442 £500
UK excluding London median daily rate £325 £320 £325
% change year-on-year +1.56% -1.53%  
Number of hourly rates quoted 2 2 0
Median hourly rate £71.25 £20.96 -
Median hourly rate % change year-on-year +239.97% -  
UK excluding London median hourly rate - - -

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

Contract Cloud Computing Skills
UK
Contract job vacancies with a requirement for cloud computing skills 5697 4253 2719
As % of all contract IT job vacancies advertised in the UK 12.64% 7.94% 5.03%
Number of daily rates quoted 3984 2953 1738
Median daily rate £475 £450 £425
Median daily rate % change year-on-year +5.55% +5.88%  
90% offered a daily rate of more than £320 £325 £300
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £435 £425 £400
% change year-on-year +2.35% +6.25%  
Number of hourly rates quoted 70 74 101
Median hourly rate £18.50 £22.50 £22.50
Median hourly rate % change year-on-year -17.77% -  
90% offered a hourly rate of more than £11.00 £13.80 £13.10
10% offered a hourly rate of more than £54.00 £47.50 £40.00
UK excluding London median hourly rate £15.50 £19.50 £22.50
% change year-on-year -20.49% -13.35%  

Google Analytics
Job Vacancy Trend

The job posting trend of jobs advertised citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics.

Contractor daily rate trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Google Analytics over the 3 months to 28 March 2017.

Contractor daily rate histogram for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Google Analytics.

Contractor hourly rate trend for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Google Analytics over the 3 months to 28 March 2017.

Contractor hourly rate histogram for Google Analytics in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 28 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +43 120 £350 - 99
London +1 60 £365 +4.28% 47
South East +27 30 £350 -6.66% 9
Yorkshire +24 9 £300 -20.00% 5
West Yorkshire +19 9 £300 -20.00% 3
West Midlands - 8 £313 - 3
Berkshire +29 7 £180 - 1
City of London -7 7 £415 +10.66% 7
Surrey +15 6 £438 - 3
Buckinghamshire 0 6 £325 -2.98%
Shropshire - 6 £275 - 1
West Sussex - 6 £512 - 1
Slough +10 5 £180 -
Scotland +14 4 £313 +56.25% 4
Leeds +12 4 £413 +10.00% 2
East of England +2 4 £265 -33.75% 9
Milton Keynes - 4 £325 -
North West +30 3 - - 19
South West -2 3 £528 +163.75% 3
Staines -3 3 £500 -
Kingston Upon Thames - 3 £100 -
Manchester +13 2 - - 16
Essex -5 2 £274 -31.39% 3
East Midlands -8 2 £325 -13.33% 4
Staffordshire - 2 £370 -
Aberdeen - 2 £325 -
Middlesex - 2 - -
Worthing - 2 £512 -
Bracknell - 2 £425 - 1
Aylesbury - 2 £300 -

Google Analytics
Top 30 Co-occurring IT Skills

For the 6 months to 28 March 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Google Analytics.

1 279 (100.00%) Analytics
2 264 (94.62%) Google
3 101 (36.20%) Marketing
4 94 (33.69%) HTML
5 84 (30.11%) CSS
6 83 (29.75%) JavaScript
7 72 (25.81%) Agile Software Development
8 62 (22.22%) User Experience
9 61 (21.86%) SQL
10 59 (21.15%) Adobe
11 55 (19.71%) SEO
12 54 (19.35%) jQuery
13 53 (19.00%) Analytical Skills
14 50 (17.92%) Web Analytics
15 48 (17.20%) Adobe Analytics
16 47 (16.85%) Tableau
17 45 (16.13%) CMS
18 39 (13.98%) Social Media
19 37 (13.26%) HTML5
19 37 (13.26%) E-Commerce
20 34 (12.19%) Digital Marketing
21 33 (11.83%) Git (software)
22 32 (11.47%) A/B Testing
23 30 (10.75%) Wireframes
23 30 (10.75%) Python
24 29 (10.39%) CRM
25 27 (9.68%) Windows
25 27 (9.68%) Node.js
25 27 (9.68%) AngularJS
25 27 (9.68%) Digital Analytics

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 45 (16.13%) CMS
2 15 (5.38%) nginx
2 15 (5.38%) SAS
2 15 (5.38%) Tomcat
3 13 (4.66%) WordPress
4 12 (4.30%) Apache
4 12 (4.30%) Drupal
5 6 (2.15%) Umbraco
5 6 (2.15%) WebLogic
6 5 (1.79%) Elasticsearch
6 5 (1.79%) SharePoint
7 4 (1.43%) Adobe Experience Manager
7 4 (1.43%) JBoss
8 3 (1.08%) WebSphere
9 2 (0.72%) ColdFusion
9 2 (0.72%) Oracle SOA Suite
9 2 (0.72%) WebSphere Application Server
10 1 (0.36%) Apache Spark
10 1 (0.36%) Magnolia
10 1 (0.36%) Sitecore CMS
Applications
1 22 (7.89%) Photoshop
2 18 (6.45%) MS Excel
3 12 (4.30%) Adobe Creative Suite
4 9 (3.23%) MS Office
5 8 (2.87%) MS PowerPoint
6 7 (2.51%) OmniGraffle
7 5 (1.79%) Adobe Illustrator
8 4 (1.43%) InfoPath
8 4 (1.43%) SPSS
9 3 (1.08%) Spreadsheet
10 1 (0.36%) Chatbot
10 1 (0.36%) Fireworks
10 1 (0.36%) Pixate
10 1 (0.36%) Stata
Business Applications
1 6 (2.15%) Sprinklr
1 6 (2.15%) WebTrends
2 4 (1.43%) Eloqua
3 3 (1.08%) FastStats
3 3 (1.08%) FastStats PeopleStage
3 3 (1.08%) Magento
4 1 (0.36%) Dynamics CRM
4 1 (0.36%) Radian6
4 1 (0.36%) SAP Oil and Gas
4 1 (0.36%) Workfront
Cloud Services
1 48 (17.20%) Adobe Analytics
2 22 (7.89%) GitHub
3 17 (6.09%) Amazon AWS
3 17 (6.09%) Google Tag Manager
4 16 (5.73%) AdWords
5 12 (4.30%) Google Cloud Platform
6 10 (3.58%) SmartFocus
7 5 (1.79%) MailChimp
8 4 (1.43%) Heroku
9 3 (1.08%) Amazon Kinesis
9 3 (1.08%) Amazon SQS
9 3 (1.08%) Responsys
10 2 (0.72%) Adobe Creative Cloud
10 2 (0.72%) Google Checkout
10 2 (0.72%) Microsoft Azure
11 1 (0.36%) AdSense
11 1 (0.36%) Firebase
11 1 (0.36%) Flurry Analytics
11 1 (0.36%) Socialbakers
11 1 (0.36%) Yammer
Communications & Networking
1 16 (5.73%) HTTP
1 16 (5.73%) Internet
2 15 (5.38%) SSL
2 15 (5.38%) TCP/IP
3 8 (2.87%) Intranet
3 8 (2.87%) SMS
4 5 (1.79%) Extranet
5 2 (0.72%) Broadband
Database & Business Intelligence
1 25 (8.96%) MySQL
2 20 (7.17%) SQL Server
3 18 (6.45%) NoSQL
4 17 (6.09%) MongoDB
5 14 (5.02%) Big Data
6 12 (4.30%) BigQuery
7 11 (3.94%) SQL Server Integration Services
8 8 (2.87%) Data Warehouse
9 6 (2.15%) Amazon Redshift
9 6 (2.15%) SQL Server Reporting Services
10 5 (1.79%) QlikView
11 4 (1.43%) PostgreSQL
12 3 (1.08%) Data Mining
12 3 (1.08%) Mixpanel
12 3 (1.08%) Relational Database
12 3 (1.08%) SQL Server Analysis Services
13 2 (0.72%) Hadoop
13 2 (0.72%) OLAP
13 2 (0.72%) Redis
13 2 (0.72%) SQL Server 2012
Development Applications
1 33 (11.83%) Git (software)
2 25 (8.96%) Axure RP
3 23 (8.24%) Jenkins
4 20 (7.17%) Cucumber
5 18 (6.45%) Ant
6 17 (6.09%) gulp
6 17 (6.09%) Selenium
7 16 (5.73%) Grunt
8 15 (5.38%) Gatling
8 15 (5.38%) IntelliJ
8 15 (5.38%) Karma Test Runner
8 15 (5.38%) Sublime Text
9 6 (2.15%) Eclipse
9 6 (2.15%) Subversion
10 5 (1.79%) Bitbucket
10 5 (1.79%) JIRA
10 5 (1.79%) JMeter
10 5 (1.79%) Visual Studio
11 4 (1.43%) Gradle
11 4 (1.43%) Vagrant
General
1 101 (36.20%) Marketing
2 16 (5.73%) Finance
3 12 (4.30%) Advertising
3 12 (4.30%) Retail
4 11 (3.94%) Publishing
5 7 (2.51%) Games
5 7 (2.51%) Legal
6 6 (2.15%) Banking
6 6 (2.15%) Telecoms
7 2 (0.72%) German Language
8 1 (0.36%) Automotive
8 1 (0.36%) Electronics
8 1 (0.36%) Manufacturing
Job Titles
1 74 (26.52%) Developer
2 69 (24.73%) Analyst
3 25 (8.96%) Digital Analyst
3 25 (8.96%) Web Analyst
4 24 (8.60%) Consultant
5 23 (8.24%) Designer
6 20 (7.17%) UX Designer
7 16 (5.73%) Web Manager
8 15 (5.38%) Scala Developer
9 13 (4.66%) PHP Developer
9 13 (4.66%) Web Developer
10 12 (4.30%) Analytics Manager
10 12 (4.30%) Data Analyst
10 12 (4.30%) Digital Analytics Analyst
10 12 (4.30%) Performance Analyst
11 11 (3.94%) Google Analytics Analyst
12 10 (3.58%) Marketing Executive
12 10 (3.58%) SQL Developer
13 9 (3.23%) JavaScript Developer
13 9 (3.23%) Project Manager
Libraries, Frameworks & Software Standards
1 94 (33.69%) HTML
2 84 (30.11%) CSS
3 54 (19.35%) jQuery
4 37 (13.26%) HTML5
5 27 (9.68%) AngularJS
5 27 (9.68%) Node.js
6 25 (8.96%) CSS3
7 15 (5.38%) Gherkin
7 15 (5.38%) Servlets
7 15 (5.38%) XML
8 14 (5.02%) .NET
9 12 (4.30%) Sass
10 10 (3.58%) JSON
10 10 (3.58%) Web Services
11 8 (2.87%) REST
11 8 (2.87%) Twitter Bootstrap
12 7 (2.51%) ASP.NET
12 7 (2.51%) J2EE
13 6 (2.15%) Ajax
13 6 (2.15%) EJB
Miscellaneous
1 62 (22.22%) User Experience
2 53 (19.00%) Analytical Skills
3 39 (13.98%) Social Media
4 12 (4.30%) Mobile App
5 9 (3.23%) Credit Risk
5 9 (3.23%) Digital Media
6 4 (1.43%) Taxonomies
6 4 (1.43%) W3C
7 3 (1.08%) Blog
7 3 (1.08%) iPad
7 3 (1.08%) Virtual Team
8 2 (0.72%) Client/Server
8 2 (0.72%) Computer Science
8 2 (0.72%) Data Structures
8 2 (0.72%) iPhone
8 2 (0.72%) Management Information System
8 2 (0.72%) Streaming Video
8 2 (0.72%) Web 2.0
9 1 (0.36%) EPoS
9 1 (0.36%) Online Banking
Operating Systems
1 27 (9.68%) Windows
2 25 (8.96%) Linux
3 15 (5.38%) Ubuntu
4 5 (1.79%) Unix
5 3 (1.08%) Android
5 3 (1.08%) Apple iOS
6 1 (0.36%) Mac OS
6 1 (0.36%) Solaris
6 1 (0.36%) Windows Server
6 1 (0.36%) Windows Server 2008
Processes & Methodologies
1 279 (100.00%) Analytics
2 72 (25.81%) Agile Software Development
3 55 (19.71%) SEO
4 50 (17.92%) Web Analytics
5 37 (13.26%) E-Commerce
6 34 (12.19%) Digital Marketing
7 32 (11.47%) A/B Testing
8 30 (10.75%) Wireframes
9 29 (10.39%) CRM
10 27 (9.68%) Digital Analytics
11 26 (9.32%) Continuous Integration
12 25 (8.96%) Business Intelligence
13 24 (8.60%) Visualisation
14 22 (7.89%) Web Development
15 21 (7.53%) Content Management
15 21 (7.53%) DevOps
15 21 (7.53%) Open Source
15 21 (7.53%) Project Management
16 19 (6.81%) Data Analysis
16 19 (6.81%) Pay per click
Programming Languages
1 83 (29.75%) JavaScript
2 61 (21.86%) SQL
3 30 (10.75%) Python
4 26 (9.32%) Java
5 25 (8.96%) C#
6 22 (7.89%) Ruby
7 20 (7.17%) PHP
8 16 (5.73%) Groovy
9 15 (5.38%) Haskell
9 15 (5.38%) Perl
9 15 (5.38%) Scala
10 12 (4.30%) R
11 11 (3.94%) T-SQL
12 5 (1.79%) C++
13 4 (1.43%) Bash Shell
13 4 (1.43%) Go
13 4 (1.43%) VB
14 3 (1.08%) ES6
14 3 (1.08%) TypeScript
15 2 (0.72%) PHP 5
Qualifications
1 24 (8.60%) Degree
2 4 (1.43%) PMI Certification
2 4 (1.43%) PMP
3 3 (1.08%) Security Cleared
4 1 (0.36%) SC Cleared
Quality Assurance & Compliance
1 11 (3.94%) QA
2 8 (2.87%) Actionable Recommendations
3 5 (1.79%) Disclosure Scotland
4 4 (1.43%) Data Quality
5 1 (0.36%) ISO 9001
5 1 (0.36%) ISO/IEC 27001
5 1 (0.36%) PCI DSS
5 1 (0.36%) SLA
System Software
1 20 (7.17%) Docker
Systems Management
1 21 (7.53%) Kibana
2 15 (5.38%) Grafana
3 9 (3.23%) Ansible
3 9 (3.23%) Puppet
4 7 (2.51%) Terraform
5 5 (1.79%) logstash
5 5 (1.79%) Opscode Chef
Vendors
1 264 (94.62%) Google
2 59 (21.15%) Adobe
3 47 (16.85%) Tableau
4 22 (7.89%) Omniture
5 16 (5.73%) Microsoft
6 14 (5.02%) ClickTale
7 8 (2.87%) Salesforce.com
8 7 (2.51%) DoubleClick
8 7 (2.51%) Salesforce Marketing Cloud
9 6 (2.15%) Splunk
10 5 (1.79%) Brandwatch
10 5 (1.79%) Coremetrics
10 5 (1.79%) hybris
10 5 (1.79%) Optimizely
10 5 (1.79%) Oracle
11 4 (1.43%) MicroStrategy
11 4 (1.43%) OpenText
11 4 (1.43%) Sitecore
11 4 (1.43%) Twitter
11 4 (1.43%) webMethods
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