Period
to 27 October 2021

The following table provides summary statistics for contract job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 27 October 2021 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK
6 months to
27 Oct 2021
Same period 2020 Same period 2019
Rank 570 434 548
Rank change year-on-year -136 +114 +14
Contract jobs citing Google Analytics 259 106 279
As % of all contract jobs advertised in the UK 0.30% 0.33% 0.33%
As % of the Cloud Services category 0.85% 1.03% 1.13%
Number of daily rates quoted 181 63 183
10th Percentile £198 £230 £215
25th Percentile £319 £310 £300
Median daily rate (50th Percentile) £450 £413 £400
Median % change year-on-year +9.09% +3.13% -5.88%
75th Percentile £530 £450 £488
90th Percentile £575 £500 £540
UK excluding London median daily rate £395 £421 £398
% change year-on-year -6.23% +5.97% -0.63%
Number of hourly rates quoted 6 8 9
10th Percentile £22.45 £16.28 £15.05
25th Percentile £24.65 £17.24 £22.75
Median hourly rate £28.41 £21.25 £31.00
Median % change year-on-year +33.69% -31.45% +129.04%
75th Percentile £42.99 £23.75 £34.00
90th Percentile £55.50 £23.92 "
UK excluding London median hourly rate £37.46 £20.00 £31.00
% change year-on-year +87.28% -35.48% +129.04%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 30,324 10,328 24,585
As % of all contract IT jobs advertised in the UK 35.57% 31.90% 29.15%
Number of daily rates quoted 21,869 7,256 17,171
10th Percentile £325 £313 £288
25th Percentile £425 £400 £400
Median daily rate (50th Percentile) £525 £500 £495
Median % change year-on-year +5.00% +1.01% +4.21%
75th Percentile £625 £588 £575
90th Percentile £700 £675 £660
UK excluding London median daily rate £475 £450 £450
% change year-on-year +5.56% - +2.13%
Number of hourly rates quoted 470 157 367
10th Percentile £12.25 £13.15 £13.65
25th Percentile £14.25 £16.45 £16.25
Median hourly rate £20.70 £21.86 £20.50
Median % change year-on-year -5.31% +6.63% +17.14%
75th Percentile £45.14 £40.00 £40.00
90th Percentile £65.25 £57.50 £63.75
UK excluding London median hourly rate £18.00 £20.00 £20.00
% change year-on-year -10.00% - +14.29%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Google Analytics.

Daily rate trend for Google Analytics in the UK

Google Analytics
Daily Rate Histogram

Daily rate distribution for jobs citing Google Analytics over the 6 months to 27 October 2021.

Daily rate histogram for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Google Analytics.

Hourly rate trend for Google Analytics in the UK

Google Analytics
Hourly Rate Histogram

Hourly rate distribution of jobs citing Google Analytics over the 6 months to 27 October 2021.

Hourly rate histogram for Google Analytics in the UK

Google Analytics
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 6 months to 27 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -133 204 £450 +9.09% 141
London -129 116 £463 +23.33% 63
UK excluding London -120 104 £395 -6.23% 87
Work from Home -172 71 £495 +20.00% 29
South East -68 29 £180 -60.00% 23
North of England -72 19 £450 +6.51% 27
Scotland -70 16 £365 -14.12% 5
South West -38 12 £400 -52.94% 6
Wales - 11 £494 - 2
East of England - 10 £500 - 10
Yorkshire -52 9 £450 +7.14% 8
North West -50 8 £425 +3.03% 11
Midlands -91 6 £450 +24.14% 12
North East -13 3 £435 +2.35% 8
East Midlands -32 3 £363 +22.88% 5
West Midlands -78 3 £612 +48.24% 7
Northern Ireland - 1 £450 - 2

For the 6 months to 27 October 2021, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Google Analytics.

1 258 (99.61%) Analytics
2 251 (96.91%) Google
3 87 (33.59%) HTML
4 82 (31.66%) Agile Software Development
5 80 (30.89%) Marketing
6 77 (29.73%) Adobe
7 71 (27.41%) JavaScript
8 69 (26.64%) CSS
9 59 (22.78%) SQL
9 59 (22.78%) Web Analytics
10 58 (22.39%) Power Platform
11 57 (22.01%) Power BI
12 56 (21.62%) Business Intelligence
13 53 (20.46%) User Experience
14 51 (19.69%) Social Skills
15 47 (18.15%) Data Analysis
16 43 (16.60%) Analytical Skills
17 42 (16.22%) Python
17 42 (16.22%) Accessibility
18 40 (15.44%) CMS
19 39 (15.06%) Digital Marketing
19 39 (15.06%) Digital Analytics
20 38 (14.67%) Google Tag Manager
20 38 (14.67%) Tableau
21 37 (14.29%) Visualisation
21 37 (14.29%) SEO
22 35 (13.51%) Microsoft Excel
22 35 (13.51%) E-Commerce
23 34 (13.13%) Project Management
24 33 (12.74%) Public Sector

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 40 (15.44%) CMS
2 14 (5.41%) Confluence
3 13 (5.02%) Adobe Experience Manager
4 10 (3.86%) SAS
5 8 (3.09%) Sitecore CMS
6 6 (2.32%) IIS
7 5 (1.93%) Apache Airflow
7 5 (1.93%) SharePoint
8 4 (1.54%) Drupal
9 3 (1.16%) Apache Spark
9 3 (1.16%) WordPress
10 2 (0.77%) Headless CMS
10 2 (0.77%) Luigi
10 2 (0.77%) Oracle Workflow
10 2 (0.77%) Tomcat
11 1 (0.39%) EPiServer
11 1 (0.39%) Umbraco
Applications
1 35 (13.51%) Microsoft Excel
2 18 (6.95%) Microsoft Office
3 13 (5.02%) Sketch
4 9 (3.47%) Photoshop
5 4 (1.54%) Microsoft PowerPoint
5 4 (1.54%) Microsoft Project
6 3 (1.16%) Adobe Creative Suite
7 2 (0.77%) Figma
7 2 (0.77%) InVision
7 2 (0.77%) MS Visio
7 2 (0.77%) SPSS
8 1 (0.39%) Adobe Illustrator
8 1 (0.39%) Adobe XD
8 1 (0.39%) Chatbot
8 1 (0.39%) GIMP
8 1 (0.39%) Marvel
8 1 (0.39%) Spreadsheet
Business Applications
1 6 (2.32%) Adobe Campaign
2 5 (1.93%) Dynamics CRM
3 4 (1.54%) Eloqua
4 2 (0.77%) Magento
4 2 (0.77%) Shopify
4 2 (0.77%) Sprinklr
4 2 (0.77%) Unica
5 1 (0.39%) FastStats
5 1 (0.39%) nopCommerce
5 1 (0.39%) Radian6
5 1 (0.39%) WebTrends
Cloud Services
1 58 (22.39%) Power Platform
2 38 (14.67%) Google Tag Manager
3 32 (12.36%) GCP
4 29 (11.20%) Adobe Analytics
4 29 (11.20%) Google Data Studio
5 21 (8.11%) GitHub
6 18 (6.95%) Google Sheets
7 16 (6.18%) Azure
8 13 (5.02%) Trello
9 11 (4.25%) AWS
10 8 (3.09%) Amazon S3
10 8 (3.09%) Azure Cosmos DB
11 7 (2.70%) Amazon EC2
11 7 (2.70%) PaaS
12 6 (2.32%) Google Ads
12 6 (2.32%) Siteimprove
13 5 (1.93%) Dynamics 365
14 4 (1.54%) Firebase
15 3 (1.16%) Contentsquare
16 2 (0.77%) Snowflake
Communications & Networking
1 7 (2.70%) HTTP
2 6 (2.32%) Intranet
3 4 (1.54%) SSL
3 4 (1.54%) TCP/IP
4 1 (0.39%) Extranet
4 1 (0.39%) Internet
Database & Business Intelligence
1 57 (22.01%) Power BI
2 38 (14.67%) Tableau
3 21 (8.11%) BigQuery
4 16 (6.18%) Data Warehouse
5 12 (4.63%) Oracle Database
6 9 (3.47%) Azure SQL Database
7 7 (2.70%) MySQL
7 7 (2.70%) SQL Server
8 6 (2.32%) NoSQL
9 5 (1.93%) Big Data
9 5 (1.93%) Power Query
10 4 (1.54%) Looker
10 4 (1.54%) MongoDB
11 3 (1.16%) Amazon RDS
11 3 (1.16%) Amazon Redshift
11 3 (1.16%) Data Mart
11 3 (1.16%) MS Access
11 3 (1.16%) Oracle Database 12c
11 3 (1.16%) Oracle ODI
11 3 (1.16%) Star Schema
Development Applications
1 23 (8.88%) JIRA
2 19 (7.34%) Git (software)
3 13 (5.02%) Selenium
4 12 (4.63%) Axure RP
4 12 (4.63%) Jenkins
5 8 (3.09%) Gatling
6 5 (1.93%) Moq
6 5 (1.93%) SonarQube
6 5 (1.93%) SpecFlow
6 5 (1.93%) Visual Studio
7 4 (1.54%) Cucumber
7 4 (1.54%) JUnit
7 4 (1.54%) Pa11y
7 4 (1.54%) Postman
8 3 (1.16%) Oracle APEX
9 2 (0.77%) webpack
10 1 (0.39%) Android Studio
10 1 (0.39%) Cypress.io
10 1 (0.39%) Gradle
10 1 (0.39%) NSubstitute
General
1 80 (30.89%) Marketing
2 51 (19.69%) Social Skills
3 43 (16.60%) Analytical Skills
4 33 (12.74%) Public Sector
5 24 (9.27%) Retail
6 17 (6.56%) Finance
7 12 (4.63%) Legal
8 10 (3.86%) Influencing Skills
8 10 (3.86%) Publishing
9 9 (3.47%) Advertising
9 9 (3.47%) Organisational Skills
10 7 (2.70%) Presentation Skills
11 6 (2.32%) Military
12 4 (1.54%) Law
12 4 (1.54%) Telecoms
13 3 (1.16%) German Language
14 2 (0.77%) Billing
14 2 (0.77%) Local Government
14 2 (0.77%) Pharmaceutical
14 2 (0.77%) Spanish Language
Job Titles
1 99 (38.22%) Analyst
2 38 (14.67%) Digital Analyst
3 31 (11.97%) Developer
4 30 (11.58%) Data Analyst
5 27 (10.42%) Performance Analyst
6 24 (9.27%) Architect
7 22 (8.49%) Google Analytics Analyst
8 11 (4.25%) User Researcher
9 10 (3.86%) Consultant
9 10 (3.86%) Content Manager
9 10 (3.86%) Product Analyst
10 9 (3.47%) Digital Performance Analyst
10 9 (3.47%) Front End Developer (Client-Side Developer)
10 9 (3.47%) Web Analyst
11 8 (3.09%) Insight Analyst
11 8 (3.09%) Web Editor
12 7 (2.70%) HTML Developer
12 7 (2.70%) Product Manager
12 7 (2.70%) Web Administrator
12 7 (2.70%) Web Manager
Libraries, Frameworks & Software Standards
1 87 (33.59%) HTML
2 69 (26.64%) CSS
3 19 (7.34%) JSON
4 13 (5.02%) React
5 11 (4.25%) AngularJS
6 10 (3.86%) jQuery
7 9 (3.47%) .NET
8 8 (3.09%) .NET Framework
8 8 (3.09%) Node.js
8 8 (3.09%) Play Framework
8 8 (3.09%) XML
9 7 (2.70%) GatsbyJS
9 7 (2.70%) REST
9 7 (2.70%) Web Services
10 6 (2.32%) .NET Core
10 6 (2.32%) ASP.NET
10 6 (2.32%) Sass
11 5 (1.93%) ASP.NET MVC 2
11 5 (1.93%) CSS3
11 5 (1.93%) HTML5
Miscellaneous
1 53 (20.46%) User Experience
2 30 (11.58%) Social Media
3 21 (8.11%) Mobile App
4 10 (3.86%) Digital Media
5 6 (2.32%) Data Structures
5 6 (2.32%) Greenfield Project
6 5 (1.93%) Algorithms
6 5 (1.93%) Management Information System
6 5 (1.93%) Marketing Technology
6 5 (1.93%) Photography
6 5 (1.93%) Self-Motivation
7 3 (1.16%) Blog
7 3 (1.16%) FMCG
7 3 (1.16%) W3C
8 2 (0.77%) Cloud Native
8 2 (0.77%) Life Science
8 2 (0.77%) Robotics
8 2 (0.77%) Social Network
8 2 (0.77%) Virtual Team
9 1 (0.39%) Data Protection Act
Operating Systems
1 8 (3.09%) Apple iOS
2 6 (2.32%) Windows
3 3 (1.16%) Android
4 2 (0.77%) Linux
Processes & Methodologies
1 258 (99.61%) Analytics
2 82 (31.66%) Agile Software Development
3 59 (22.78%) Web Analytics
4 56 (21.62%) Business Intelligence
5 47 (18.15%) Data Analysis
6 39 (15.06%) Digital Analytics
6 39 (15.06%) Digital Marketing
7 37 (14.29%) SEO
7 37 (14.29%) Visualisation
8 35 (13.51%) E-Commerce
9 34 (13.13%) Project Management
10 26 (10.04%) User Research
11 25 (9.65%) Personalization
11 25 (9.65%) Stakeholder Management
12 24 (9.27%) Data Visualisation
12 24 (9.27%) Scrum
13 23 (8.88%) Content Management
13 23 (8.88%) ETL
14 20 (7.72%) Dashboard Development
14 20 (7.72%) Data Science
Programming Languages
1 71 (27.41%) JavaScript
2 59 (22.78%) SQL
3 42 (16.22%) Python
4 15 (5.79%) R
5 11 (4.25%) Scala
6 10 (3.86%) Java
7 6 (2.32%) C#
7 6 (2.32%) ES6
8 4 (1.54%) TypeScript
9 3 (1.16%) PHP
9 3 (1.16%) PL/SQL
10 2 (0.77%) C++
10 2 (0.77%) Data Analysis Expressions (DAX)
11 1 (0.39%) Apple Swift
11 1 (0.39%) ES7
11 1 (0.39%) Java 11
11 1 (0.39%) Java 8
11 1 (0.39%) LookML
11 1 (0.39%) PowerShell
11 1 (0.39%) T-SQL
Qualifications
1 9 (3.47%) Degree
1 9 (3.47%) Security Cleared
2 8 (3.09%) SC Cleared
3 4 (1.54%) ISEB
4 3 (1.16%) Computer Science Degree
4 3 (1.16%) Numerate Degree
5 2 (0.77%) BPSS Clearance
5 2 (0.77%) DBS Check
6 1 (0.39%) CTC Cleared
6 1 (0.39%) HND
6 1 (0.39%) PhD
Quality Assurance & Compliance
1 42 (16.22%) Accessibility
2 17 (6.56%) QA
3 12 (4.63%) WCAG
4 10 (3.86%) Data Quality
5 4 (1.54%) GDPR
6 3 (1.16%) Actionable Recommendations
7 2 (0.77%) Disclosure Scotland
8 1 (0.39%) SLA
System Software
1 6 (2.32%) Docker
2 1 (0.39%) Active Directory
Systems Management
1 12 (4.63%) Kibana
2 11 (4.25%) Grafana
3 6 (2.32%) Terraform
4 1 (0.39%) Ansible
4 1 (0.39%) Kubernetes
4 1 (0.39%) Matomo
4 1 (0.39%) Prometheus
4 1 (0.39%) Puppet
4 1 (0.39%) Systems Management Server (SMS)
Vendors
1 251 (96.91%) Google
2 77 (29.73%) Adobe
3 22 (8.49%) Microsoft
4 18 (6.95%) Hotjar
5 13 (5.02%) Oracle
6 9 (3.47%) IBM
6 9 (3.47%) Teradata
7 8 (3.09%) Sitecore
8 7 (2.70%) MicroStrategy
8 7 (2.70%) Splunk
9 6 (2.32%) Salesforce.com
10 5 (1.93%) Apple
10 5 (1.93%) Cognos
10 5 (1.93%) Ensighten
10 5 (1.93%) Informatica
10 5 (1.93%) Optimizely
11 4 (1.54%) Facebook
11 4 (1.54%) PagerDuty
11 4 (1.54%) Tealium
12 3 (1.16%) Pardot