The following table provides summary statistics for contract job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 26 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK
3 months to
26 Jun 2017
Same period 2016 Same period 2015
Rank 441 533 486
Rank change year-on-year +92 -47  
Contract jobs citing Google Analytics 166 118 155
As % of all contract IT jobs advertised in the UK 0.35% 0.22% 0.28%
As % of the Cloud Services category 2.60% 2.27% 4.53%
Number of daily rates quoted 108 92 87
Median daily rate £375 £335 £350
Median daily rate % change year-on-year +11.94% -4.28%  
90% offered a daily rate of more than £193 £175 £199
10% offered a daily rate of more than £533 £500 £500
UK excluding London median daily rate £400 £300 £350
% change year-on-year +33.33% -14.28%  
Number of hourly rates quoted 9 5 4
Median hourly rate £51.00 £19.61 £16.03
Median hourly rate % change year-on-year +160.07% +22.31%  
90% offered a hourly rate of more than £14.49 £15.55 £11.69
10% offered a hourly rate of more than £77.00 £19.61 £16.43
UK excluding London median hourly rate £50.50 £19.61 £10.00
% change year-on-year +157.52% +96.10%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

Contract Cloud Computing Skills
UK
Contract job vacancies with a requirement for cloud computing skills 6387 5209 3425
As % of all contract IT job vacancies advertised in the UK 13.59% 9.81% 6.12%
Number of daily rates quoted 4344 3659 2228
Median daily rate £475 £463 £413
Median daily rate % change year-on-year +2.70% +12.12%  
90% offered a daily rate of more than £300 £313 £275
10% offered a daily rate of more than £600 £600 £563
UK excluding London median daily rate £450 £450 £390
% change year-on-year - +15.38%  
Number of hourly rates quoted 105 77 70
Median hourly rate £27.16 £19.00 £35.00
Median hourly rate % change year-on-year +42.94% -45.71%  
90% offered a hourly rate of more than £12.50 £12.50 £13.19
10% offered a hourly rate of more than £65.00 £40.35 £41.00
UK excluding London median hourly rate £29.00 £16.50 £26.75
% change year-on-year +75.75% -38.31%  

Google Analytics
Job Vacancy Trend

The job posting trend of jobs advertised citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics.

Contractor daily rate trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Google Analytics over the 3 months to 26 June 2017.

Contractor daily rate histogram for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics.

Contractor hourly rate trend for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Google Analytics over the 3 months to 26 June 2017.

Contractor hourly rate histogram for Google Analytics in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 26 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +74 151 £375 +10.29% 80
London +32 103 £375 +10.29% 42
City of London -6 19 £388 +16.98% 4
Scotland +42 14 £400 +247.82% 3
South East +32 14 £488 +105.57% 13
Edinburgh +27 12 £400 - 1
West Midlands +32 11 £400 - 3
East Midlands - 8 £225 - 9
North West +15 5 £725 +45.00% 5
East of England -5 5 £284 -5.37% 1
Worthing - 5 £488 -
West Sussex - 5 £488 -
Nottinghamshire - 4 £175 - 2
Warwickshire - 4 - - 1
Nottingham - 4 £175 - 2
Essex - 4 £274 - 1
Yorkshire +21 3 £306 -18.33% 4
Leeds +18 3 £306 -18.33% 2
Berkshire +18 3 £600 +380.00% 4
Shropshire +17 3 £488 -
West Yorkshire +12 3 £306 -18.33% 2
Northampton - 3 £325 - 2
Northamptonshire - 3 £325 - 4
Birmingham +21 2 £151 -
Manchester +11 2 £700 +250.00% 3
Glasgow +10 2 - - 2
Surrey +2 2 £488 +178.57% 4
South West +1 2 £163 -45.83% 3
Coventry - 2 £400 -
Buckinghamshire - 2 £325 - 2

For the 6 months to 26 June 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Google Analytics.

1 291 (100.00%) Analytics
2 276 (94.85%) Google
3 98 (33.68%) Marketing
4 92 (31.62%) HTML
5 83 (28.52%) JavaScript
6 75 (25.77%) Agile Software Development
7 74 (25.43%) CSS
8 69 (23.71%) E-Commerce
9 66 (22.68%) User Experience
10 61 (20.96%) SQL
11 56 (19.24%) Analytical Skills
12 55 (18.90%) Adobe
13 49 (16.84%) SEO
13 49 (16.84%) Web Analytics
13 49 (16.84%) Tableau
14 45 (15.46%) CMS
15 39 (13.40%) Python
15 39 (13.40%) jQuery
16 37 (12.71%) Business Intelligence
16 37 (12.71%) A/B Testing
17 35 (12.03%) Digital Marketing
17 35 (12.03%) HTML5
18 32 (11.00%) Microsoft Excel
19 31 (10.65%) Java
19 31 (10.65%) Content Management
19 31 (10.65%) Adobe Analytics
20 30 (10.31%) Visualisation
20 30 (10.31%) Finance
21 29 (9.97%) Social Media
21 29 (9.97%) AngularJS

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 45 (15.46%) CMS
2 17 (5.84%) nginx
2 17 (5.84%) Tomcat
3 15 (5.15%) WordPress
4 14 (4.81%) Drupal
4 14 (4.81%) SAS
5 11 (3.78%) Apache
6 10 (3.44%) WebLogic
7 8 (2.75%) JBoss
8 7 (2.41%) Adobe Experience Manager
8 7 (2.41%) Umbraco
9 5 (1.72%) WebSphere
10 3 (1.03%) SharePoint
11 2 (0.69%) ColdFusion
11 2 (0.69%) Elasticsearch
11 2 (0.69%) Oracle SOA Suite
11 2 (0.69%) WebSphere Application Server
12 1 (0.34%) Apache Spark
12 1 (0.34%) EPiServer
12 1 (0.34%) Sitecore CMS
Applications
1 32 (11.00%) Microsoft Excel
2 18 (6.19%) Photoshop
3 12 (4.12%) Adobe Creative Suite
4 7 (2.41%) Spreadsheet
5 6 (2.06%) Adobe Illustrator
5 6 (2.06%) OmniGraffle
6 5 (1.72%) Microsoft PowerPoint
7 4 (1.37%) Adobe Premiere
7 4 (1.37%) UserZoom
8 3 (1.03%) SPSS
9 2 (0.69%) Microsoft Office
10 1 (0.34%) Adobe After Effects
10 1 (0.34%) Chatbot
10 1 (0.34%) Fireworks
10 1 (0.34%) InDesign
10 1 (0.34%) Stata
Business Applications
1 6 (2.06%) SessionCam
2 4 (1.37%) WebTrends
3 3 (1.03%) Eloqua
3 3 (1.03%) FastStats
3 3 (1.03%) FastStats PeopleStage
3 3 (1.03%) SAP Oil and Gas
4 2 (0.69%) Data Workbench
4 2 (0.69%) Magento
5 1 (0.34%) Dynamics CRM
5 1 (0.34%) Social Studio
5 1 (0.34%) Workfront
Cloud Services
1 31 (10.65%) Adobe Analytics
2 21 (7.22%) AdWords
2 21 (7.22%) GitHub
3 20 (6.87%) Google Tag Manager
4 16 (5.50%) Google Cloud Platform
5 14 (4.81%) Amazon AWS
6 7 (2.41%) MailChimp
6 7 (2.41%) SmartFocus
7 4 (1.37%) Microsoft Azure
8 3 (1.03%) Amazon Kinesis
8 3 (1.03%) Amazon SQS
8 3 (1.03%) BrowserStack
8 3 (1.03%) Firebase
8 3 (1.03%) Heroku
8 3 (1.03%) Responsys
8 3 (1.03%) SurveyMonkey
9 2 (0.69%) AdSense
9 2 (0.69%) Basecamp
9 2 (0.69%) Google Checkout
10 1 (0.34%) Trello
Communications & Networking
1 19 (6.53%) HTTP
2 17 (5.84%) SSL
2 17 (5.84%) TCP/IP
3 9 (3.09%) Internet
4 5 (1.72%) SMS
5 3 (1.03%) Intranet
6 2 (0.69%) Broadband
7 1 (0.34%) Extranet
7 1 (0.34%) Skype
Database & Business Intelligence
1 21 (7.22%) MySQL
2 20 (6.87%) NoSQL
3 19 (6.53%) MongoDB
4 16 (5.50%) BigQuery
5 14 (4.81%) Big Data
5 14 (4.81%) Data Warehouse
6 10 (3.44%) Looker
6 10 (3.44%) SQL Server
7 6 (2.06%) Amazon Redshift
8 5 (1.72%) Mixpanel
8 5 (1.72%) Power BI
8 5 (1.72%) SQL Server Reporting Services
9 4 (1.37%) Data Mining
9 4 (1.37%) SQL Server Analysis Services
9 4 (1.37%) SQL Server Integration Services
10 3 (1.03%) BusinessObjects
10 3 (1.03%) PostgreSQL
10 3 (1.03%) Relational Database
11 2 (0.69%) Endeca
11 2 (0.69%) Essbase
Development Applications
1 28 (9.62%) Git (software)
2 23 (7.90%) Jenkins
3 22 (7.56%) Ant
4 20 (6.87%) Axure RP
5 19 (6.53%) Cucumber
5 19 (6.53%) Selenium
6 17 (5.84%) Gatling
6 17 (5.84%) Grunt
6 17 (5.84%) gulp
6 17 (5.84%) IntelliJ
6 17 (5.84%) Karma Test Runner
6 17 (5.84%) Sublime Text
7 11 (3.78%) Talend Open Studio
8 10 (3.44%) Eclipse
9 8 (2.75%) JUnit
10 6 (2.06%) JIRA
10 6 (2.06%) Subversion
11 4 (1.37%) Balsamiq Mockups
11 4 (1.37%) Maven
12 3 (1.03%) Vagrant
General
1 98 (33.68%) Marketing
2 30 (10.31%) Finance
3 21 (7.22%) Retail
4 15 (5.15%) Advertising
5 14 (4.81%) Publishing
6 10 (3.44%) Telecoms
7 9 (3.09%) Games
7 9 (3.09%) Legal
8 5 (1.72%) Automotive
8 5 (1.72%) Banking
9 4 (1.37%) Spanish Language
10 3 (1.03%) Electronics
10 3 (1.03%) Manufacturing
11 2 (0.69%) German Language
12 1 (0.34%) Pharmaceutical
Job Titles
1 93 (31.96%) Analyst
2 62 (21.31%) Developer
3 37 (12.71%) Web Analyst
4 23 (7.90%) Consultant
4 23 (7.90%) Digital Analyst
5 18 (6.19%) Google Analytics Analyst
5 18 (6.19%) Web Manager
6 17 (5.84%) Scala Developer
7 16 (5.50%) Designer
8 14 (4.81%) Architect
8 14 (4.81%) Data Analyst
8 14 (4.81%) UX Designer
9 13 (4.47%) Insight Analyst
10 12 (4.12%) Web Analytics Analyst
11 11 (3.78%) Analytics Manager
11 11 (3.78%) Google Analytics Web Analyst
11 11 (3.78%) PHP Developer
11 11 (3.78%) Senior Developer
11 11 (3.78%) Web Developer
12 10 (3.44%) Digital Analytics Analyst
Libraries, Frameworks & Software Standards
1 92 (31.62%) HTML
2 74 (25.43%) CSS
3 39 (13.40%) jQuery
4 35 (12.03%) HTML5
5 29 (9.97%) AngularJS
6 28 (9.62%) Node.js
7 17 (5.84%) Gherkin
7 17 (5.84%) Servlets
8 15 (5.15%) CSS3
8 15 (5.15%) XML
9 14 (4.81%) J2EE
10 12 (4.12%) JSON
11 11 (3.78%) REST
11 11 (3.78%) Web Services
12 10 (3.44%) EJB
12 10 (3.44%) Hibernate
12 10 (3.44%) Spring
13 8 (2.75%) J2SE
13 8 (2.75%) SOAP
13 8 (2.75%) XHTML
Miscellaneous
1 66 (22.68%) User Experience
2 56 (19.24%) Analytical Skills
3 29 (9.97%) Social Media
4 13 (4.47%) Mobile App
5 12 (4.12%) Digital Media
6 6 (2.06%) Blog
6 6 (2.06%) Virtual Team
7 5 (1.72%) Web 2.0
8 4 (1.37%) Greenfield Project
8 4 (1.37%) W3C
9 3 (1.03%) Computer Science
9 3 (1.03%) Data Structures
9 3 (1.03%) iPad
10 2 (0.69%) iPhone
10 2 (0.69%) Management Information System
10 2 (0.69%) Streaming Video
10 2 (0.69%) Taxonomies
10 2 (0.69%) Video on Demand
11 1 (0.34%) EPoS
11 1 (0.34%) Graphic Design
Operating Systems
1 24 (8.25%) Linux
2 23 (7.90%) Windows
3 17 (5.84%) Ubuntu
4 11 (3.78%) Unix
5 3 (1.03%) Android
5 3 (1.03%) Apple iOS
5 3 (1.03%) Solaris
Processes & Methodologies
1 291 (100.00%) Analytics
2 75 (25.77%) Agile Software Development
3 69 (23.71%) E-Commerce
4 49 (16.84%) SEO
4 49 (16.84%) Web Analytics
5 37 (12.71%) A/B Testing
5 37 (12.71%) Business Intelligence
6 35 (12.03%) Digital Marketing
7 31 (10.65%) Content Management
8 30 (10.31%) Visualisation
9 29 (9.97%) Wireframes
10 27 (9.28%) Data Analysis
11 26 (8.93%) Digital Analytics
12 24 (8.25%) CRM
12 24 (8.25%) Data Visualisation
13 23 (7.90%) Continuous Integration
14 21 (7.22%) Test Automation
15 20 (6.87%) Open Source
15 20 (6.87%) Pay per click
16 19 (6.53%) Web Development
Programming Languages
1 83 (28.52%) JavaScript
2 61 (20.96%) SQL
3 39 (13.40%) Python
4 31 (10.65%) Java
5 23 (7.90%) Ruby
6 22 (7.56%) PHP
7 21 (7.22%) C#
8 19 (6.53%) Perl
9 17 (5.84%) Groovy
9 17 (5.84%) Haskell
9 17 (5.84%) Scala
10 13 (4.47%) R
11 6 (2.06%) ES6
12 4 (1.37%) C++
13 3 (1.03%) Bash Shell
13 3 (1.03%) Go
13 3 (1.03%) T-SQL
14 2 (0.69%) ActionScript
14 2 (0.69%) PHP 5
14 2 (0.69%) VBA
Qualifications
1 15 (5.15%) Degree
2 2 (0.69%) Analytics IQ
2 2 (0.69%) Numerate Degree
2 2 (0.69%) Security Cleared
3 1 (0.34%) BPSS Clearance
3 1 (0.34%) DBS Check
3 1 (0.34%) PMI Certification
3 1 (0.34%) PMP
3 1 (0.34%) PRINCE2 Certification
Quality Assurance & Compliance
1 8 (2.75%) QA
2 5 (1.72%) Actionable Recommendations
3 4 (1.37%) Data Quality
3 4 (1.37%) Disclosure Scotland
4 1 (0.34%) ISO 9001
4 1 (0.34%) ISO/IEC 27001
4 1 (0.34%) PCI DSS
4 1 (0.34%) PMO
System Software
1 17 (5.84%) Docker
Systems Management
1 19 (6.53%) Kibana
2 17 (5.84%) Grafana
3 12 (4.12%) Puppet
4 6 (2.06%) Terraform
5 5 (1.72%) Ansible
6 2 (0.69%) logstash
6 2 (0.69%) Opscode Chef
Vendors
1 276 (94.85%) Google
2 55 (18.90%) Adobe
3 49 (16.84%) Tableau
4 20 (6.87%) Omniture
5 15 (5.15%) Microsoft
6 14 (4.81%) ClickTale
7 13 (4.47%) Coremetrics
8 11 (3.78%) Talend
9 9 (3.09%) SnapLogic
10 8 (2.75%) webMethods
11 5 (1.72%) IBM
11 5 (1.72%) Salesforce.com
11 5 (1.72%) Tealium
12 4 (1.37%) Cognos
12 4 (1.37%) Oracle
12 4 (1.37%) Salesforce Marketing Cloud
12 4 (1.37%) SAP
13 3 (1.03%) comScore
13 3 (1.03%) Facebook
13 3 (1.03%) Twitter
London
Robert Half
Rate: £300 per day
Posted: 12 hours ago
Edinburgh, Midlothian
Lawrence Harvey
Rate: £400.00 - £500.00 per day
Posted: 14 hours ago
London
Experis Ltd
Rate: £350.00 - £380.00 per day
Posted: 12 hours ago
Glasgow
OHO Group Ltd.
Rate: £30000 - £35000 per annum
Posted: 5 days ago
Glasgow Area
Oho Group Ltd.
Rate: £30000 - £35000 per annum
Posted: 4 days ago
London
Creation Recruitment
Rate: £300 per day
Posted: 5 days ago
London
Austin Fraser
Posted: 3 days ago
City, London
Square One Resources
Rate: From £300 to £350 per day
Posted: 6 days ago
High Wycombe, Buckinghamshire
Elevate Direct
Rate: From £25 to £33 per hour
Posted: 6 days ago