Period
to 26 May 2020

The following table provides summary statistics for contract job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 26 May 2020 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK
6 months to
26 May 2020
Same period 2019 Same period 2018
Rank 501 510 522
Rank change year-on-year +9 +12 +54
Contract jobs citing Google Analytics 126 365 414
As % of all contract jobs advertised in the UK 0.27% 0.40% 0.41%
As % of the Cloud Services category 0.88% 1.46% 1.95%
Number of daily rates quoted 74 255 278
Median daily rate £413 £418 £400
Median daily rate % change year-on-year -1.20% +4.38% +11.11%
10th Percentile £213 £225 £263
90th Percentile £513 £550 £550
UK excluding London median daily rate £406 £415 £375
% change year-on-year -2.11% +10.67% +15.38%
Number of hourly rates quoted 8 7 19
Median hourly rate £23.40 £23.50 £26.60
Median hourly rate % change year-on-year -0.43% -11.64% -47.85%
10th Percentile £18.90 £17.73 £12.81
90th Percentile £37.61 £78.57 £28.24
UK excluding London median hourly rate £22.50 £23.50 £14.46
% change year-on-year -4.26% +62.52% -71.37%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 14,400 25,082 21,213
As % of all contract IT jobs advertised in the UK 30.34% 27.61% 20.89%
Number of daily rates quoted 9,562 17,271 14,504
Median daily rate £500 £500 £475
Median daily rate % change year-on-year - +5.26% +5.56%
10th Percentile £300 £313 £306
90th Percentile £675 £650 £638
UK excluding London median daily rate £450 £450 £440
% change year-on-year - +2.27% +3.53%
Number of hourly rates quoted 324 298 307
Median hourly rate £28.00 £22.00 £19.00
Median hourly rate % change year-on-year +27.27% +15.79% +5.56%
10th Percentile £14.00 £12.25 £12.00
90th Percentile £51.75 £58.48 £56.25
Median hourly rate £22.50 £20.00 £16.68
% change year-on-year +12.50% +19.90% -4.08%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Google Analytics.

Daily rate trend for Google Analytics in the UK

Google Analytics
Daily Rate Histogram

Daily rate distribution for jobs citing Google Analytics over the 6 months to 26 May 2020.

Daily rate histogram for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Google Analytics.

Hourly rate trend for Google Analytics in the UK

Google Analytics
Hourly Rate Histogram

Hourly rate distribution of jobs citing Google Analytics over the 6 months to 26 May 2020.

Hourly rate histogram for Google Analytics in the UK

Google Analytics
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 6 months to 26 May 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +3 113 £400 -5.88% 22
UK excluding London +54 65 £406 -2.11% 16
London +59 56 £416 -7.50% 6
South East +50 28 £350 -12.50% 6
Midlands +79 12 £444 -1.39% 2
West Midlands +59 12 £444 +10.94%
North of England +59 10 £423 -0.59% 4
Scotland +30 10 £500 +81.82%
Yorkshire +55 4 £421 -0.88% 2
East of England +54 4 £200 -46.67% 2
North West +39 3 £415 +0.61% 2
North East +32 3 £438 -
Work from Home +8 2 - - 3
South West +48 1 £413 -5.71% 2

For the 6 months to 26 May 2020, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Google Analytics.

1 126 (100.00%) Google
1 126 (100.00%) Analytics
2 44 (34.92%) Marketing
3 40 (31.75%) Agile Software Development
4 33 (26.19%) Adobe
5 30 (23.81%) SEO
6 27 (21.43%) Analytical Skills
7 25 (19.84%) Digital Marketing
8 24 (19.05%) HTML
8 24 (19.05%) Tableau
9 22 (17.46%) CRM
10 21 (16.67%) CMS
10 21 (16.67%) Adobe Analytics
11 19 (15.08%) User Experience
11 19 (15.08%) Public Sector
11 19 (15.08%) SQL
12 18 (14.29%) JavaScript
12 18 (14.29%) CSS
12 18 (14.29%) GCP
13 16 (12.70%) Power BI
13 16 (12.70%) Power Platform
13 16 (12.70%) Business Intelligence
13 16 (12.70%) Web Analytics
14 15 (11.90%) Content Management
14 15 (11.90%) Git (software)
15 14 (11.11%) Microsoft
15 14 (11.11%) Project Management
16 13 (10.32%) Stakeholder Management
16 13 (10.32%) Web Development
16 13 (10.32%) GDPR

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (16.67%) CMS
2 8 (6.35%) WordPress
3 4 (3.17%) nginx
3 4 (3.17%) SharePoint
3 4 (3.17%) Tomcat
4 3 (2.38%) Confluence
5 2 (1.59%) Adobe Experience Manager
5 2 (1.59%) IIS
6 1 (0.79%) Apache
6 1 (0.79%) Drupal
6 1 (0.79%) Elasticsearch
6 1 (0.79%) JBoss
6 1 (0.79%) SAS
6 1 (0.79%) Sitecore CMS
6 1 (0.79%) WebLogic
Applications
1 11 (8.73%) Microsoft Excel
2 8 (6.35%) Microsoft Office
3 4 (3.17%) Microsoft Project
4 3 (2.38%) Microsoft PowerPoint
4 3 (2.38%) Spreadsheet
5 2 (1.59%) Photoshop
Business Applications
1 3 (2.38%) Dynamics CRM
2 2 (1.59%) Sprinklr
3 1 (0.79%) Dynamics NAV
3 1 (0.79%) FastStats
3 1 (0.79%) Magento
3 1 (0.79%) SessionCam
Cloud Services
1 21 (16.67%) Adobe Analytics
2 18 (14.29%) GCP
3 16 (12.70%) Power Platform
4 11 (8.73%) Azure
4 11 (8.73%) GitHub
5 9 (7.14%) Google Tag Manager
6 7 (5.56%) Serverless
7 6 (4.76%) AWS
8 5 (3.97%) PaaS
9 4 (3.17%) OneDrive
10 3 (2.38%) Azure Functions
10 3 (2.38%) Firebase
10 3 (2.38%) SaaS
10 3 (2.38%) Slack
11 2 (1.59%) Dynamics 365
11 2 (1.59%) Google Play
12 1 (0.79%) Adobe Creative Cloud
12 1 (0.79%) AdWords
12 1 (0.79%) Google Docs
12 1 (0.79%) Heroku
Communications & Networking
1 6 (4.76%) TCP/IP
2 5 (3.97%) HTTP
2 5 (3.97%) SSL
3 4 (3.17%) DNS
3 4 (3.17%) Skype
4 3 (2.38%) Network Security
5 2 (1.59%) WEP
Database & Business Intelligence
1 16 (12.70%) Power BI
2 11 (8.73%) BigQuery
3 6 (4.76%) MongoDB
4 5 (3.97%) NoSQL
5 4 (3.17%) Azure SQL Database
5 4 (3.17%) MySQL
6 3 (2.38%) Cosmos DB
7 2 (1.59%) Amazon Redshift
7 2 (1.59%) Big Data
7 2 (1.59%) Data Warehouse
7 2 (1.59%) Mixpanel
7 2 (1.59%) SQL Server
8 1 (0.79%) PostgreSQL
8 1 (0.79%) Qlik Sense
8 1 (0.79%) QlikView
8 1 (0.79%) Redis
8 1 (0.79%) SAS Enterprise Miner
8 1 (0.79%) SQL Server Analysis Services
8 1 (0.79%) SQL Server Integration Services
8 1 (0.79%) SQL Server Reporting Services
Development Applications
1 15 (11.90%) Git (software)
2 9 (7.14%) JIRA
3 7 (5.56%) Cucumber
3 7 (5.56%) Gatling
3 7 (5.56%) Jenkins
3 7 (5.56%) Selenium
4 6 (4.76%) JUnit
5 5 (3.97%) Bitbucket
6 4 (3.17%) Ant
6 4 (3.17%) Dreamweaver
6 4 (3.17%) Grunt
6 4 (3.17%) gulp
6 4 (3.17%) IntelliJ
6 4 (3.17%) Karma Test Runner
6 4 (3.17%) Sublime Text
7 3 (2.38%) Xcode
8 2 (1.59%) Crashlytics
9 1 (0.79%) Axure RP
9 1 (0.79%) Balsamiq
9 1 (0.79%) Eclipse
General
1 44 (34.92%) Marketing
2 19 (15.08%) Public Sector
3 8 (6.35%) Local Government
4 7 (5.56%) Retail
5 5 (3.97%) Finance
5 5 (3.97%) Publishing
6 3 (2.38%) Advertising
6 3 (2.38%) Electronics
6 3 (2.38%) Games
7 2 (1.59%) Automotive
7 2 (1.59%) French Language
7 2 (1.59%) Pharmaceutical
7 2 (1.59%) Telecoms
8 1 (0.79%) Fire and Rescue
8 1 (0.79%) Legal
8 1 (0.79%) Manufacturing
8 1 (0.79%) Social Science
Job Titles
1 37 (29.37%) Analyst
2 22 (17.46%) Developer
3 12 (9.52%) Data Analyst
4 10 (7.94%) Senior Manager
5 8 (6.35%) Digital Analyst
5 8 (6.35%) Web Manager
6 7 (5.56%) Digital Project Manager
6 7 (5.56%) Google Analytics Analyst
6 7 (5.56%) Performance Analyst
6 7 (5.56%) Project Manager
6 7 (5.56%) Web Analyst
7 6 (4.76%) Consultant
7 6 (4.76%) Insight Analyst
8 5 (3.97%) Business Analyst
8 5 (3.97%) Business Intelligence Analyst
8 5 (3.97%) Data Insight Analyst
8 5 (3.97%) Data Manager
8 5 (3.97%) Insight Data Analyst
8 5 (3.97%) Marketing Manager
8 5 (3.97%) Product Owner
Libraries, Frameworks & Software Standards
1 24 (19.05%) HTML
2 18 (14.29%) CSS
3 8 (6.35%) JSON
3 8 (6.35%) Node.js
4 7 (5.56%) Gherkin
4 7 (5.56%) REST
4 7 (5.56%) XML
5 6 (4.76%) AngularJS
5 6 (4.76%) HTML5
6 5 (3.97%) jQuery
6 5 (3.97%) Play Framework
7 4 (3.17%) React
7 4 (3.17%) Sass
7 4 (3.17%) Servlets
8 3 (2.38%) Core Data
8 3 (2.38%) CSS3
8 3 (2.38%) RxSwift
8 3 (2.38%) SOAP
8 3 (2.38%) UIKit
8 3 (2.38%) Web Services
Miscellaneous
1 27 (21.43%) Analytical Skills
2 19 (15.08%) User Experience
3 10 (7.94%) Mobile App
4 6 (4.76%) Social Media
5 5 (3.97%) Algorithms
6 4 (3.17%) Management Information System
7 3 (2.38%) Animation
8 2 (1.59%) Digital Media
8 2 (1.59%) FMCG
8 2 (1.59%) Life Science
8 2 (1.59%) Marketing Technology
9 1 (0.79%) Blog
9 1 (0.79%) Credit Risk
9 1 (0.79%) e-Learning
9 1 (0.79%) Enterprise Cloud
9 1 (0.79%) Mobile Games
9 1 (0.79%) Photography
9 1 (0.79%) Self-Motivation
9 1 (0.79%) Video Conferencing
9 1 (0.79%) Virtual Team
Operating Systems
1 8 (6.35%) Android
2 7 (5.56%) Apple iOS
3 6 (4.76%) Windows
4 4 (3.17%) Linux
4 4 (3.17%) Ubuntu
5 1 (0.79%) Unix
Processes & Methodologies
1 126 (100.00%) Analytics
2 40 (31.75%) Agile Software Development
3 30 (23.81%) SEO
4 25 (19.84%) Digital Marketing
5 22 (17.46%) CRM
6 16 (12.70%) Business Intelligence
6 16 (12.70%) Web Analytics
7 15 (11.90%) Content Management
8 14 (11.11%) Project Management
9 13 (10.32%) Stakeholder Management
9 13 (10.32%) Web Development
10 12 (9.52%) Continuous Improvement
10 12 (9.52%) Scrum
10 12 (9.52%) Visualisation
11 11 (8.73%) Microservices
11 11 (8.73%) Problem-Solving
11 11 (8.73%) Requirements Gathering
12 10 (7.94%) Continuous Integration
13 9 (7.14%) Actionable Insight
13 9 (7.14%) E-Commerce
Programming Languages
1 19 (15.08%) SQL
2 18 (14.29%) JavaScript
3 8 (6.35%) Python
4 7 (5.56%) Java
5 5 (3.97%) Ruby
5 5 (3.97%) Scala
6 4 (3.17%) C#
6 4 (3.17%) Groovy
6 4 (3.17%) Haskell
6 4 (3.17%) Objective-C
6 4 (3.17%) Perl
7 3 (2.38%) Apple Swift
7 3 (2.38%) C
8 2 (1.59%) C++
8 2 (1.59%) Dart
8 2 (1.59%) PHP
8 2 (1.59%) R
9 1 (0.79%) Google Apps Script
9 1 (0.79%) T-SQL
9 1 (0.79%) VB.NET
Qualifications
1 6 (4.76%) Degree
2 3 (2.38%) Analytics IQ
3 2 (1.59%) BPSS Clearance
3 2 (1.59%) Security Cleared
4 1 (0.79%) ITIL Foundation Certificate
4 1 (0.79%) MCP
4 1 (0.79%) Microsoft Certification
Quality Assurance & Compliance
1 13 (10.32%) GDPR
2 4 (3.17%) P3O
3 3 (2.38%) WCAG
4 1 (0.79%) QA
System Software
1 8 (6.35%) Docker
2 3 (2.38%) Virtual Machines
Systems Management
1 7 (5.56%) Grafana
1 7 (5.56%) Kibana
2 4 (3.17%) Kubernetes
3 2 (1.59%) Puppet
4 1 (0.79%) TeamSite
Vendors
1 126 (100.00%) Google
2 33 (26.19%) Adobe
3 24 (19.05%) Tableau
4 14 (11.11%) Microsoft
5 12 (9.52%) Facebook
6 5 (3.97%) DoubleClick
6 5 (3.97%) Salesforce.com
7 4 (3.17%) Tealium
8 3 (2.38%) Alteryx
8 3 (2.38%) YouTube
9 2 (1.59%) Agnitio
9 2 (1.59%) Apple
9 2 (1.59%) Instagram
9 2 (1.59%) MicroStrategy
9 2 (1.59%) Pega
9 2 (1.59%) SAP
9 2 (1.59%) ServiceNow
10 1 (0.79%) Oracle
10 1 (0.79%) Sun
10 1 (0.79%) webMethods