Period
to 24 November 2017

The following table provides summary statistics for contract job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 548 591 583
Rank change year-on-year +43 -8 +62
Contract jobs citing Google Analytics 360 306 317
As % of all contract IT jobs advertised in the UK 0.35% 0.29% 0.28%
As % of the Cloud Services category 2.14% 2.46% 4.22%
Number of daily rates quoted 237 202 194
UK median daily rate £400 £350 £350
Median daily rate % change year-on-year +14.29% - -
10th Percentile £179 £200 £177
90th Percentile £575 £500 £475
UK excluding London median daily rate £413 £350 £363
% change year-on-year +17.86% -3.45% +20.83%
Number of hourly rates quoted 12 12 16
UK median hourly rate £30.00 £19.61 £19.03
Median hourly rate % change year-on-year +52.98% +3.05% -41.89%
10th Percentile £25.05 £16.56 £11.00
90th Percentile £39.98 £93.65 £38.34
UK excluding London median hourly rate £31.50 £19.61 £14.50
% change year-on-year +60.63% +35.24% -61.33%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 16831 12463 7511
As % of all contract IT jobs advertised in the UK 16.33% 11.87% 6.56%
Number of daily rates quoted 11659 8581 5073
UK median daily rate £475 £450 £425
Median daily rate % change year-on-year +5.56% +5.88% -
10th Percentile £275 £275 £263
90th Percentile £625 £600 £588
UK excluding London median daily rate £425 £425 £400
% change year-on-year - +6.25% -
Number of hourly rates quoted 223 188 114
UK median hourly rate £19.00 £18.27 £21.25
Median hourly rate % change year-on-year +3.98% -14.01% +18.06%
10th Percentile £11.05 £11.72 £10.50
90th Percentile £58.75 £56.75 £38.75
UK excluding London median hourly rate £17.50 £17.03 £22.50
% change year-on-year +2.76% -24.31% +28.57%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics.

Contractor daily rate trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Google Analytics over the 6 months to 24 November 2017.

Contractor daily rate histogram for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics.

Contractor hourly rate trend for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Google Analytics over the 6 months to 24 November 2017.

Contractor hourly rate histogram for Google Analytics in the UK

Google Analytics
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +28 328 £400 +14.29% 111
London +13 203 £400 +14.29% 48
UK excluding London +64 156 £413 +17.86% 66
South East +35 63 £463 +68.18% 19
North of England +36 21 £375 +21.95% 20
Midlands +27 21 £375 -14.29% 11
Scotland +10 20 £370 +26.50% 3
East of England +12 19 £550 +175.00% 8
East Midlands -1 11 £400 -5.88% 4
Wales +21 10 £513 +13.89%
West Midlands +16 10 £350 -30.00% 7
North West +19 9 £338 +12.50% 16
Yorkshire +13 8 £381 +2.01% 4
South West -2 5 £181 -39.58% 5
North East +65 4 £450 +50.00%

For the 6 months to 24 November 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Google Analytics.

1 359 (99.72%) Analytics
2 347 (96.39%) Google
3 123 (34.17%) Marketing
4 107 (29.72%) Agile Software Development
5 93 (25.83%) Analytical Skills
6 91 (25.28%) JavaScript
7 87 (24.17%) HTML
8 72 (20.00%) User Experience
9 71 (19.72%) SEO
10 69 (19.17%) Web Analytics
11 64 (17.78%) CSS
12 61 (16.94%) E-Commerce
13 56 (15.56%) Adobe
14 48 (13.33%) SQL
15 45 (12.50%) Java
16 44 (12.22%) Digital Marketing
17 43 (11.94%) Web Services
18 42 (11.67%) CMS
19 41 (11.39%) Adobe Analytics
20 39 (10.83%) Microsoft Excel
21 38 (10.56%) Finance
21 38 (10.56%) Tableau
22 36 (10.00%) Amazon AWS
23 35 (9.72%) Degree
24 34 (9.44%) Project Management
24 34 (9.44%) jQuery
24 34 (9.44%) MongoDB
24 34 (9.44%) Digital Analytics
25 32 (8.89%) Scrum
25 32 (8.89%) Content Management

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 42 (11.67%) CMS
2 18 (5.00%) Drupal
2 18 (5.00%) WordPress
3 12 (3.33%) Apache Spark
4 8 (2.22%) SharePoint
4 8 (2.22%) Sitecore CMS
4 8 (2.22%) Umbraco
4 8 (2.22%) WebLogic
5 7 (1.94%) Confluence
5 7 (1.94%) nginx
5 7 (1.94%) SAS
5 7 (1.94%) Tomcat
6 6 (1.67%) Apache
7 5 (1.39%) Oracle SOA Suite
7 5 (1.39%) WebSphere
7 5 (1.39%) WebSphere Application Server
8 4 (1.11%) Adobe Experience Manager
9 3 (0.83%) Elasticsearch
9 3 (0.83%) JBoss
10 1 (0.28%) Apache Pig
Applications
1 39 (10.83%) Microsoft Excel
2 27 (7.50%) Photoshop
3 14 (3.89%) Microsoft PowerPoint
4 10 (2.78%) Spreadsheet
5 9 (2.50%) Adobe Illustrator
6 4 (1.11%) Adobe Premiere
6 4 (1.11%) Microsoft Office
6 4 (1.11%) MS Visio
7 2 (0.56%) SPSS
8 1 (0.28%) Adobe After Effects
8 1 (0.28%) Gephi
8 1 (0.28%) InDesign
Business Applications
1 19 (5.28%) WebTrends
2 6 (1.67%) SessionCam
3 3 (0.83%) Adobe Campaign
3 3 (0.83%) Oracle CRM
3 3 (0.83%) Oracle CRM On Demand
3 3 (0.83%) Social Studio
4 2 (0.56%) Magento
4 2 (0.56%) Payment Gateway
4 2 (0.56%) SAP Hybris
5 1 (0.28%) Dynamics CRM
5 1 (0.28%) Eloqua
5 1 (0.28%) Sprinklr
Cloud Services
1 41 (11.39%) Adobe Analytics
2 36 (10.00%) Amazon AWS
3 22 (6.11%) Google Tag Manager
4 20 (5.56%) AdWords
5 15 (4.17%) GitHub
6 12 (3.33%) Google Cloud Platform
7 11 (3.06%) Silverpop
8 10 (2.78%) PaaS
9 5 (1.39%) Google Checkout
10 4 (1.11%) MailChimp
10 4 (1.11%) npm
10 4 (1.11%) Trello
11 3 (0.83%) Basecamp
11 3 (0.83%) Salesforce Service Cloud
11 3 (0.83%) Slack
11 3 (0.83%) SurveyMonkey
12 2 (0.56%) AdSense
12 2 (0.56%) AWS Lambda
12 2 (0.56%) Firebase
12 2 (0.56%) Serverless
Communications & Networking
1 7 (1.94%) HTTP
1 7 (1.94%) SSL
1 7 (1.94%) TCP/IP
2 6 (1.67%) Internet
3 3 (0.83%) Intranet
3 3 (0.83%) SMS
4 1 (0.28%) Skype
Database & Business Intelligence
1 34 (9.44%) MongoDB
2 22 (6.11%) Big Data
3 21 (5.83%) NoSQL
4 15 (4.17%) Power BI
4 15 (4.17%) SQL Server
5 14 (3.89%) Hadoop
5 14 (3.89%) PostgreSQL
6 12 (3.33%) Apache Hive
6 12 (3.33%) BigQuery
6 12 (3.33%) HBase
6 12 (3.33%) SQL Server 2008
6 12 (3.33%) SQL Server 2012
7 11 (3.06%) Data Lake
7 11 (3.06%) Event Store
7 11 (3.06%) Impala
7 11 (3.06%) Relational Database
7 11 (3.06%) Sqoop
8 10 (2.78%) MySQL
8 10 (2.78%) Oracle Reports
9 5 (1.39%) Data Warehouse
Development Applications
1 26 (7.22%) Jenkins
1 26 (7.22%) JIRA
2 13 (3.61%) Selenium
3 12 (3.33%) Ant
3 12 (3.33%) Git (software)
4 10 (2.78%) Axure RP
4 10 (2.78%) Cucumber
5 9 (2.50%) Grunt
6 8 (2.22%) Eclipse
6 8 (2.22%) gulp
7 7 (1.94%) Gatling
7 7 (1.94%) IntelliJ
7 7 (1.94%) Karma Test Runner
7 7 (1.94%) Maven
7 7 (1.94%) Sublime Text
8 5 (1.39%) Bitbucket
8 5 (1.39%) Hudson
8 5 (1.39%) Subversion
9 4 (1.11%) Visual Studio
10 3 (0.83%) JUnit
General
1 123 (34.17%) Marketing
2 38 (10.56%) Finance
3 22 (6.11%) Retail
4 21 (5.83%) Advertising
5 17 (4.72%) Publishing
6 11 (3.06%) Telecoms
7 8 (2.22%) Banking
8 6 (1.67%) Spanish Language
9 4 (1.11%) Games
10 3 (0.83%) French Language
10 3 (0.83%) German Language
10 3 (0.83%) Legal
11 2 (0.56%) Manufacturing
11 2 (0.56%) Pharmaceutical
12 1 (0.28%) Automotive
12 1 (0.28%) Billing
12 1 (0.28%) Electronics
12 1 (0.28%) Financial Institution
12 1 (0.28%) Law
12 1 (0.28%) Local Government
Job Titles
1 128 (35.56%) Analyst
2 59 (16.39%) Developer
3 49 (13.61%) Digital Analyst
4 33 (9.17%) Business Analyst
5 31 (8.61%) Web Analyst
6 28 (7.78%) Consultant
7 25 (6.94%) Google Analytics Analyst
8 24 (6.67%) Data Analyst
9 22 (6.11%) Architect
10 21 (5.83%) Analytics Consultant
11 19 (5.28%) Digital Business Analyst
12 18 (5.00%) Report Analyst
13 16 (4.44%) Performance Analyst
14 15 (4.17%) Insight Analyst
14 15 (4.17%) Marketing Analyst
15 12 (3.33%) Designer
16 11 (3.06%) CRM Analyst
16 11 (3.06%) Database Analyst
16 11 (3.06%) Database Marketing Analyst
16 11 (3.06%) UX Designer
Libraries, Frameworks & Software Standards
1 87 (24.17%) HTML
2 64 (17.78%) CSS
3 43 (11.94%) Web Services
4 34 (9.44%) jQuery
5 26 (7.22%) HTML5
6 23 (6.39%) Node.js
7 21 (5.83%) AngularJS
7 21 (5.83%) Kafka
8 19 (5.28%) .NET
9 18 (5.00%) CSS3
10 16 (4.44%) Play Framework
11 15 (4.17%) REST
11 15 (4.17%) RESTful
12 14 (3.89%) SOAP
13 11 (3.06%) Dropwizard
14 10 (2.78%) .NET Core
15 9 (2.50%) Ajax
15 9 (2.50%) XML
16 8 (2.22%) JSON
16 8 (2.22%) Spring
Miscellaneous
1 93 (25.83%) Analytical Skills
2 72 (20.00%) User Experience
3 29 (8.06%) Social Media
4 13 (3.61%) Mobile App
5 12 (3.33%) Greenfield Project
6 11 (3.06%) Marketing Technology
7 9 (2.50%) Fintech
8 7 (1.94%) Computer Science
8 7 (1.94%) FMCG
9 4 (1.11%) Blog
9 4 (1.11%) Management Information System
10 3 (0.83%) Algorithms
10 3 (0.83%) Hybrid Cloud
10 3 (0.83%) RIA
11 2 (0.56%) Digital Media
11 2 (0.56%) Graphic Design
11 2 (0.56%) New Media
11 2 (0.56%) W3C
11 2 (0.56%) Web 2.0
12 1 (0.28%) Smartphone
Operating Systems
1 13 (3.61%) Linux
2 7 (1.94%) Ubuntu
2 7 (1.94%) Windows
3 3 (0.83%) Unix
4 2 (0.56%) Android
4 2 (0.56%) Apple iOS
Processes & Methodologies
1 359 (99.72%) Analytics
2 107 (29.72%) Agile Software Development
3 71 (19.72%) SEO
4 69 (19.17%) Web Analytics
5 61 (16.94%) E-Commerce
6 44 (12.22%) Digital Marketing
7 34 (9.44%) Digital Analytics
7 34 (9.44%) Project Management
8 32 (8.89%) Content Management
8 32 (8.89%) Scrum
8 32 (8.89%) Visualisation
9 31 (8.61%) Business Intelligence
10 30 (8.33%) Data Analysis
11 29 (8.06%) Continuous Integration
11 29 (8.06%) CRM
11 29 (8.06%) Data Analytics
12 26 (7.22%) Stakeholder Management
13 24 (6.67%) A/B Testing
13 24 (6.67%) BDD
14 23 (6.39%) Web Development
Programming Languages
1 91 (25.28%) JavaScript
2 48 (13.33%) SQL
3 45 (12.50%) Java
4 28 (7.78%) Python
5 26 (7.22%) C#
6 24 (6.67%) PHP
7 19 (5.28%) Scala
8 12 (3.33%) R
8 12 (3.33%) Ruby
9 9 (2.50%) Perl
10 7 (1.94%) Groovy
10 7 (1.94%) Haskell
11 4 (1.11%) ES6
11 4 (1.11%) VBA
12 3 (0.83%) PL/SQL
13 1 (0.28%) C++
13 1 (0.28%) Clojure
13 1 (0.28%) MATLAB
13 1 (0.28%) PowerShell
13 1 (0.28%) VB.NET
Qualifications
1 35 (9.72%) Degree
2 10 (2.78%) Security Cleared
3 9 (2.50%) BPSS Clearance
4 5 (1.39%) PMI Certification
4 5 (1.39%) PMP
5 3 (0.83%) SC Cleared
6 2 (0.56%) Numerate Degree
6 2 (0.56%) Postgraduate
7 1 (0.28%) AWS Certification
7 1 (0.28%) BC Cleared
7 1 (0.28%) CBAP
7 1 (0.28%) CTC Cleared
7 1 (0.28%) DBS Check
7 1 (0.28%) IIBA
7 1 (0.28%) Microsoft Certification
7 1 (0.28%) PRINCE2 Certification
Quality Assurance & Compliance
1 16 (4.44%) QA
2 9 (2.50%) Data Quality
3 5 (1.39%) Disclosure Scotland
4 1 (0.28%) Actionable Recommendations
4 1 (0.28%) PMO
System Software
1 20 (5.56%) Docker
2 11 (3.06%) Apache Flume
2 11 (3.06%) HDFS
3 3 (0.83%) VMware Infrastructure
Systems Management
1 17 (4.72%) Ansible
2 14 (3.89%) Kibana
3 11 (3.06%) Oozie
4 10 (2.78%) Puppet
5 7 (1.94%) Grafana
6 4 (1.11%) Piwik
7 3 (0.83%) logstash
7 3 (0.83%) Opscode Chef
8 2 (0.56%) Plesk
Vendors
1 347 (96.39%) Google
2 56 (15.56%) Adobe
3 38 (10.56%) Tableau
4 25 (6.94%) Salesforce.com
4 25 (6.94%) Sitecore
5 21 (5.83%) Microsoft
6 20 (5.56%) Oracle
7 15 (4.17%) Coremetrics
8 12 (3.33%) Omniture
9 11 (3.06%) Cloudera
9 11 (3.06%) Hootsuite
9 11 (3.06%) Splunk
10 10 (2.78%) ClickTale
10 10 (2.78%) Facebook
11 9 (2.50%) hybris
12 8 (2.22%) Ensighten
13 7 (1.94%) Atlassian
13 7 (1.94%) SAP
13 7 (1.94%) Tealium
14 6 (1.67%) Pega