The following table provides summary statistics for contract job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 3 months to 26 May 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK
3 months to
26 May 2017
Same period 2016 Same period 2015
Rank 451 544 488
Rank change year-on-year +93 -56  
Contract jobs citing Google Analytics 155 116 146
As % of all contract IT jobs advertised in the UK 0.33% 0.22% 0.27%
As % of the Cloud Services category 2.53% 2.33% 4.66%
Number of daily rates quoted 101 83 82
Median daily rate £350 £348 £334
Median daily rate % change year-on-year +0.71% +4.11%  
90% offered a daily rate of more than £200 £175 £214
10% offered a daily rate of more than £525 £500 £500
UK excluding London median daily rate £325 £375 £310
% change year-on-year -13.33% +20.96%  
Number of hourly rates quoted 9 5 3
Median hourly rate £51.00 £19.61 £16.43
Median hourly rate % change year-on-year +160.07% +19.35%  
UK excluding London median hourly rate £50.50 £19.61 -
% change year-on-year +157.52% -  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

Contract Cloud Computing Skills
UK
Contract job vacancies with a requirement for cloud computing skills 6126 4981 3136
As % of all contract IT job vacancies advertised in the UK 13.24% 9.27% 5.78%
Number of daily rates quoted 4144 3444 1994
Median daily rate £475 £463 £415
Median daily rate % change year-on-year +2.70% +11.44%  
90% offered a daily rate of more than £300 £325 £255
10% offered a daily rate of more than £600 £600 £590
UK excluding London median daily rate £450 £450 £400
% change year-on-year - +12.50%  
Number of hourly rates quoted 95 82 86
Median hourly rate £20.08 £22.00 £30.00
Median hourly rate % change year-on-year -8.73% -26.66%  
90% offered a hourly rate of more than £12.45 £13.40 £14.75
10% offered a hourly rate of more than £65.00 £43.90 £40.00
UK excluding London median hourly rate £19.00 £19.61 £25.00
% change year-on-year -3.11% -21.56%  

Google Analytics
Job Vacancy Trend

The job posting trend of jobs advertised citing Google Analytics as a proportion of all contract or permanent IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics.

Contractor daily rate trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Google Analytics over the 3 months to 26 May 2017.

Contractor daily rate histogram for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics.

Contractor hourly rate trend for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Google Analytics over the 3 months to 26 May 2017.

Contractor hourly rate histogram for Google Analytics in the UK

Google Analytics
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 3 months to 26 May 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +93 143 £340 -2.85% 95
London +31 85 £360 +6.66% 48
City of London -8 16 £500 +48.14% 7
South East +21 15 £488 +62.75% 17
Scotland +43 12 £400 +100.00%
West Midlands +33 10 £313 - 7
Edinburgh +32 10 £400 -
West Yorkshire +30 9 £300 -20.00% 1
Yorkshire +18 9 £300 -20.00% 5
East Midlands - 9 £225 - 6
East of England -2 6 £265 -11.66% 5
North West +25 5 £725 +45.00% 6
Leeds +15 5 £413 +10.00% 1
Essex -8 5 £265 -33.75% 3
Worthing - 5 £488 - 1
Buckinghamshire - 5 £325 - 4
West Sussex - 5 £488 - 2
Shropshire +27 4 £294 -
Warwickshire - 4 - -
Nottinghamshire - 4 £175 - 3
Milton Keynes - 4 £325 - 1
Nottingham - 4 £175 - 3
South West +2 3 £163 -7.14% 1
Northampton - 3 £325 - 2
Northamptonshire - 3 £325 - 2
Manchester +12 2 £700 - 3
Glasgow +5 2 - -
Wiltshire +3 2 £163 -48.00%
Swindon +1 2 £163 -48.00%
Leicestershire - 2 - - 1

For the 6 months to 26 May 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Google Analytics.

1 281 (100.00%) Analytics
2 266 (94.66%) Google
3 95 (33.81%) HTML
4 92 (32.74%) Marketing
5 88 (31.32%) JavaScript
6 78 (27.76%) CSS
7 74 (26.33%) Agile Software Development
8 64 (22.78%) User Experience
9 63 (22.42%) E-Commerce
10 60 (21.35%) SQL
11 57 (20.28%) Adobe
12 51 (18.15%) SEO
12 51 (18.15%) Web Analytics
12 51 (18.15%) Tableau
13 50 (17.79%) Analytical Skills
14 48 (17.08%) CMS
15 47 (16.73%) jQuery
16 42 (14.95%) HTML5
17 40 (14.23%) Digital Marketing
17 40 (14.23%) Python
18 39 (13.88%) A/B Testing
19 36 (12.81%) Java
19 36 (12.81%) Business Intelligence
20 35 (12.46%) Git (software)
21 34 (12.10%) Adobe Analytics
22 33 (11.74%) Node.js
23 31 (11.03%) CRM
24 29 (10.32%) Windows
24 29 (10.32%) Content Management
24 29 (10.32%) Social Media

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 48 (17.08%) CMS
2 21 (7.47%) nginx
2 21 (7.47%) Tomcat
3 15 (5.34%) Drupal
4 14 (4.98%) SAS
5 13 (4.63%) Apache
6 12 (4.27%) WebLogic
6 12 (4.27%) WordPress
7 10 (3.56%) JBoss
8 7 (2.49%) Adobe Experience Manager
9 5 (1.78%) WebSphere
10 4 (1.42%) Umbraco
11 2 (0.71%) ColdFusion
11 2 (0.71%) Elasticsearch
11 2 (0.71%) Oracle SOA Suite
11 2 (0.71%) SharePoint
11 2 (0.71%) Sitecore CMS
11 2 (0.71%) WebSphere Application Server
12 1 (0.36%) Apache Spark
12 1 (0.36%) IIS
Applications
1 27 (9.61%) Microsoft Excel
2 17 (6.05%) Photoshop
3 12 (4.27%) Adobe Creative Suite
4 6 (2.14%) OmniGraffle
5 5 (1.78%) Microsoft PowerPoint
5 5 (1.78%) Spreadsheet
6 4 (1.42%) Adobe Illustrator
6 4 (1.42%) UserZoom
7 3 (1.07%) Microsoft Office
8 2 (0.71%) SPSS
9 1 (0.36%) Chatbot
9 1 (0.36%) Fireworks
9 1 (0.36%) InfoPath
9 1 (0.36%) Stata
Business Applications
1 5 (1.78%) SessionCam
2 4 (1.42%) SAP Oil and Gas
3 3 (1.07%) Eloqua
3 3 (1.07%) FastStats
3 3 (1.07%) FastStats PeopleStage
3 3 (1.07%) Magento
4 2 (0.71%) Data Workbench
4 2 (0.71%) WebTrends
5 1 (0.36%) Dynamics CRM
5 1 (0.36%) Social Studio
5 1 (0.36%) Workfront
Cloud Services
1 34 (12.10%) Adobe Analytics
2 25 (8.90%) GitHub
3 21 (7.47%) AdWords
3 21 (7.47%) Google Tag Manager
4 17 (6.05%) Google Cloud Platform
5 13 (4.63%) Amazon AWS
6 10 (3.56%) SmartFocus
7 4 (1.42%) Heroku
8 3 (1.07%) Amazon Kinesis
8 3 (1.07%) Amazon SQS
8 3 (1.07%) BrowserStack
8 3 (1.07%) MailChimp
8 3 (1.07%) Microsoft Azure
8 3 (1.07%) Responsys
9 2 (0.71%) Adobe Creative Cloud
9 2 (0.71%) Firebase
9 2 (0.71%) Google Checkout
10 1 (0.36%) AdSense
10 1 (0.36%) Basecamp
10 1 (0.36%) Google Play
Communications & Networking
1 23 (8.19%) HTTP
2 21 (7.47%) SSL
2 21 (7.47%) TCP/IP
3 11 (3.91%) Internet
4 8 (2.85%) SMS
5 3 (1.07%) Intranet
6 2 (0.71%) Broadband
6 2 (0.71%) Extranet
Database & Business Intelligence
1 24 (8.54%) NoSQL
2 23 (8.19%) MongoDB
3 20 (7.12%) MySQL
4 17 (6.05%) BigQuery
5 16 (5.69%) Big Data
6 13 (4.63%) Data Warehouse
7 12 (4.27%) SQL Server
8 10 (3.56%) Looker
9 6 (2.14%) Amazon Redshift
10 5 (1.78%) SQL Server Reporting Services
11 4 (1.42%) Data Mining
11 4 (1.42%) Mixpanel
11 4 (1.42%) PostgreSQL
11 4 (1.42%) Power BI
11 4 (1.42%) SQL Server Analysis Services
11 4 (1.42%) SQL Server Integration Services
12 3 (1.07%) BusinessObjects
12 3 (1.07%) Relational Database
13 2 (0.71%) Hadoop
13 2 (0.71%) SQL Server 2012
Development Applications
1 35 (12.46%) Git (software)
2 27 (9.61%) Jenkins
3 26 (9.25%) Ant
4 23 (8.19%) Cucumber
4 23 (8.19%) Selenium
5 22 (7.83%) Axure RP
5 22 (7.83%) gulp
6 21 (7.47%) Gatling
6 21 (7.47%) Grunt
6 21 (7.47%) IntelliJ
6 21 (7.47%) Karma Test Runner
6 21 (7.47%) Sublime Text
7 12 (4.27%) Eclipse
8 11 (3.91%) Talend Open Studio
9 10 (3.56%) JUnit
10 6 (2.14%) Subversion
11 4 (1.42%) Gradle
11 4 (1.42%) JIRA
11 4 (1.42%) Maven
11 4 (1.42%) Travis CI
General
1 92 (32.74%) Marketing
2 23 (8.19%) Finance
3 17 (6.05%) Retail
4 12 (4.27%) Advertising
5 11 (3.91%) Legal
5 11 (3.91%) Publishing
6 8 (2.85%) Games
7 7 (2.49%) Telecoms
8 6 (2.14%) Automotive
9 5 (1.78%) Banking
10 4 (1.42%) Electronics
10 4 (1.42%) Manufacturing
11 2 (0.71%) German Language
12 1 (0.36%) Pharmaceutical
Job Titles
1 78 (27.76%) Analyst
2 69 (24.56%) Developer
3 35 (12.46%) Web Analyst
4 24 (8.54%) Consultant
5 21 (7.47%) Scala Developer
6 20 (7.12%) Digital Analyst
7 17 (6.05%) Designer
8 16 (5.69%) Google Analytics Analyst
9 14 (4.98%) UX Designer
9 14 (4.98%) Web Manager
10 13 (4.63%) Architect
11 12 (4.27%) Senior Developer
12 11 (3.91%) Analytics Manager
12 11 (3.91%) Data Analyst
12 11 (3.91%) Digital Executive
12 11 (3.91%) Google Analytics Web Analyst
12 11 (3.91%) Marketing Executive
12 11 (3.91%) PHP Developer
12 11 (3.91%) Web Analytics Analyst
12 11 (3.91%) Web Developer
Libraries, Frameworks & Software Standards
1 95 (33.81%) HTML
2 78 (27.76%) CSS
3 47 (16.73%) jQuery
4 42 (14.95%) HTML5
5 33 (11.74%) Node.js
6 29 (10.32%) AngularJS
7 21 (7.47%) Gherkin
7 21 (7.47%) Servlets
8 18 (6.41%) XML
9 16 (5.69%) CSS3
9 16 (5.69%) J2EE
10 15 (5.34%) JSON
11 14 (4.98%) REST
12 12 (4.27%) EJB
12 12 (4.27%) Hibernate
12 12 (4.27%) Spring
13 11 (3.91%) SOAP
14 10 (3.56%) J2SE
14 10 (3.56%) Play Framework
14 10 (3.56%) Web Services
Miscellaneous
1 64 (22.78%) User Experience
2 50 (17.79%) Analytical Skills
3 29 (10.32%) Social Media
4 13 (4.63%) Mobile App
5 12 (4.27%) Digital Media
6 6 (2.14%) Virtual Team
7 5 (1.78%) Blog
7 5 (1.78%) Web 2.0
8 4 (1.42%) Greenfield Project
8 4 (1.42%) W3C
9 3 (1.07%) Computer Science
9 3 (1.07%) Data Structures
9 3 (1.07%) iPad
10 2 (0.71%) iPhone
10 2 (0.71%) Management Information System
10 2 (0.71%) Streaming Video
10 2 (0.71%) Taxonomies
10 2 (0.71%) Video on Demand
11 1 (0.36%) Graphic Design
11 1 (0.36%) Wiki
Operating Systems
1 29 (10.32%) Windows
2 28 (9.96%) Linux
3 21 (7.47%) Ubuntu
4 13 (4.63%) Unix
5 3 (1.07%) Android
5 3 (1.07%) Apple iOS
5 3 (1.07%) Solaris
6 1 (0.36%) Windows Server
6 1 (0.36%) Windows Server 2008
Processes & Methodologies
1 281 (100.00%) Analytics
2 74 (26.33%) Agile Software Development
3 63 (22.42%) E-Commerce
4 51 (18.15%) SEO
4 51 (18.15%) Web Analytics
5 40 (14.23%) Digital Marketing
6 39 (13.88%) A/B Testing
7 36 (12.81%) Business Intelligence
8 31 (11.03%) CRM
9 29 (10.32%) Content Management
9 29 (10.32%) Visualisation
10 28 (9.96%) Continuous Integration
11 27 (9.61%) Wireframes
12 25 (8.90%) Digital Analytics
12 25 (8.90%) Open Source
12 25 (8.90%) Test Automation
13 23 (8.19%) Data Analysis
13 23 (8.19%) Data Visualisation
14 22 (7.83%) DevOps
15 19 (6.76%) Web Development
Programming Languages
1 88 (31.32%) JavaScript
2 60 (21.35%) SQL
3 40 (14.23%) Python
4 36 (12.81%) Java
5 27 (9.61%) Ruby
6 26 (9.25%) C#
7 21 (7.47%) Groovy
7 21 (7.47%) Haskell
7 21 (7.47%) Perl
7 21 (7.47%) Scala
8 19 (6.76%) PHP
9 12 (4.27%) R
10 6 (2.14%) ES6
11 5 (1.78%) C++
12 4 (1.42%) Bash Shell
12 4 (1.42%) Go
13 3 (1.07%) T-SQL
14 2 (0.71%) ActionScript
14 2 (0.71%) C
14 2 (0.71%) PHP 5
Qualifications
1 14 (4.98%) Degree
2 3 (1.07%) Security Cleared
3 2 (0.71%) Analytics IQ
4 1 (0.36%) SC Cleared
Quality Assurance & Compliance
1 8 (2.85%) QA
2 5 (1.78%) Actionable Recommendations
3 4 (1.42%) Data Quality
3 4 (1.42%) Disclosure Scotland
4 1 (0.36%) ISO 9001
4 1 (0.36%) ISO/IEC 27001
4 1 (0.36%) PCI DSS
4 1 (0.36%) SLA
System Software
1 20 (7.12%) Docker
Systems Management
1 23 (8.19%) Kibana
2 21 (7.47%) Grafana
3 12 (4.27%) Puppet
4 7 (2.49%) Terraform
5 6 (2.14%) Ansible
6 2 (0.71%) logstash
6 2 (0.71%) Opscode Chef
Vendors
1 266 (94.66%) Google
2 57 (20.28%) Adobe
3 51 (18.15%) Tableau
4 21 (7.47%) Omniture
5 17 (6.05%) Microsoft
6 14 (4.98%) ClickTale
7 11 (3.91%) Coremetrics
7 11 (3.91%) Talend
8 10 (3.56%) webMethods
9 9 (3.20%) SnapLogic
10 6 (2.14%) Salesforce.com
11 5 (1.78%) Optimizely
11 5 (1.78%) SAP
11 5 (1.78%) Tealium
12 4 (1.42%) hybris
12 4 (1.42%) IBM
12 4 (1.42%) Oracle
12 4 (1.42%) Salesforce Marketing Cloud
12 4 (1.42%) Sitecore
13 3 (1.07%) Facebook
London
Energize Recruitment Solutions Ltd
Rate: £285 - £300 per day
Posted: Yesterday
London
Computer Futures
Rate: competitive
Posted: 2 days ago
London
Experis Ltd
Rate: £360 per day
Posted: 2 days ago
London
ReThink Recruitment
Posted: 4 days ago
Nottingham, Nottinghamshire
Opus Recruitment Solutions Ltd
Rate: £150 - £200 per day
Posted: 6 days ago
London
Country Land and Business Association
Rate: circa £30K
Posted: 16 days ago
London
People Source Consulting
Posted: 15 days ago
Worthing, West Sussex
Global Technology Solutions Ltd
Rate: £465 - £511.50 per day
Posted: 6 days ago