Period
to 15 February 2019

The following table provides summary statistics for contract job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 15 February 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK
6 months to
15 Feb 2019
Same period 2018 Same period 2017
Rank 554 496 556
Rank change year-on-year -58 +60 +63
Contract jobs citing Google Analytics 326 422 326
As % of all contract IT jobs advertised in the UK 0.33% 0.42% 0.34%
As % of the Cloud Services category 1.33% 2.28% 2.67%
Number of daily rates quoted 195 268 212
UK median daily rate £425 £400 £350
Median daily rate % change year-on-year +6.25% +14.29% -
10th Percentile £205 £223 £200
90th Percentile £556 £550 £510
UK excluding London median daily rate £415 £378 £350
% change year-on-year +9.93% +7.86% -
Number of hourly rates quoted 8 22 9
UK median hourly rate £30.25 £26.78 £18.00
Median hourly rate % change year-on-year +12.98% +48.75% -7.56%
10th Percentile £12.37 £13.30 £16.25
90th Percentile £106.75 £34.75 £105.50
UK excluding London median hourly rate £23.00 £14.48 £18.00
% change year-on-year +58.89% -19.58% +24.14%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 24,505 18,476 12,207
As % of all contract IT jobs advertised in the UK 24.72% 18.22% 12.70%
Number of daily rates quoted 16,883 12,778 8,439
UK median daily rate £500 £475 £450
Median daily rate % change year-on-year +5.26% +5.56% +5.88%
10th Percentile £313 £300 £285
90th Percentile £650 £625 £613
UK excluding London median daily rate £450 £433 £425
% change year-on-year +4.05% +1.76% +6.25%
Number of hourly rates quoted 303 237 166
UK median hourly rate £17.50 £20.00 £18.00
Median hourly rate % change year-on-year -12.50% +11.11% -10.00%
10th Percentile £11.33 £11.15 £11.13
90th Percentile £54.00 £51.70 £56.75
UK excluding London median hourly rate £17.50 £16.88 £17.00
% change year-on-year +3.70% -0.74% -12.80%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics.

Contractor daily rate trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Google Analytics over the 6 months to 15 February 2019.

Contractor daily rate histogram for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics.

Contractor hourly rate trend for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Google Analytics over the 6 months to 15 February 2019.

Contractor hourly rate histogram for Google Analytics in the UK

Google Analytics
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 6 months to 15 February 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -69 297 £425 +6.25% 208
UK excluding London -37 180 £415 +9.93% 100
London -73 144 £450 +9.09% 113
South East +9 67 £425 +17.24% 18
Midlands +8 35 £460 +8.24% 13
West Midlands +9 33 £460 -5.64% 6
North of England -16 33 £425 +6.25% 43
Scotland +9 25 £250 -36.51% 2
Yorkshire -4 17 £425 -11.69% 13
North West -18 12 - - 28
East of England -15 9 £150 -57.14% 14
South West -27 9 £200 -46.13% 7
North East -12 4 - - 2
Wales -16 3 £375 -33.04% 3
East Midlands -13 2 - - 7

For the 6 months to 15 February 2019, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Google Analytics.

1 322 (98.77%) Analytics
2 312 (95.71%) Google
3 142 (43.56%) JavaScript
4 124 (38.04%) HTML
5 112 (34.36%) Agile Software Development
6 107 (32.82%) CSS
7 103 (31.60%) SQL
8 99 (30.37%) Marketing
9 77 (23.62%) Adobe
10 71 (21.78%) HTML5
11 68 (20.86%) Git (software)
12 67 (20.55%) SEO
13 65 (19.94%) gulp
14 64 (19.63%) Node.js
15 63 (19.33%) REST
15 63 (19.33%) Jenkins
15 63 (19.33%) jQuery
15 63 (19.33%) E-Commerce
16 61 (18.71%) Continuous Integration
16 61 (18.71%) GitHub
17 60 (18.40%) MongoDB
17 60 (18.40%) Test Automation
17 60 (18.40%) Web Analytics
18 59 (18.10%) Selenium
18 59 (18.10%) DevOps
19 58 (17.79%) Cucumber
19 58 (17.79%) Gherkin
19 58 (17.79%) Ruby
19 58 (17.79%) Java
20 57 (17.48%) IntelliJ

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 46 (14.11%) CMS
2 40 (12.27%) nginx
2 40 (12.27%) Tomcat
3 34 (10.43%) Apache
3 34 (10.43%) JBoss
3 34 (10.43%) WebLogic
4 23 (7.06%) Confluence
5 12 (3.68%) SharePoint
6 10 (3.07%) Drupal
6 10 (3.07%) WordPress
7 6 (1.84%) SAS
8 5 (1.53%) Elasticsearch
9 4 (1.23%) Adobe Experience Manager
9 4 (1.23%) Sitecore CMS
10 3 (0.92%) Skype for Business
10 3 (0.92%) Umbraco
11 2 (0.61%) BizTalk Server
12 1 (0.31%) EPiServer
12 1 (0.31%) SharePoint Server
12 1 (0.31%) WebSphere
Applications
1 34 (10.43%) Photoshop
2 26 (7.98%) Microsoft Excel
3 11 (3.37%) Microsoft PowerPoint
4 10 (3.07%) Adobe Illustrator
5 7 (2.15%) Microsoft Office
6 6 (1.84%) MS Visio
6 6 (1.84%) Spreadsheet
7 5 (1.53%) OmniGraffle
8 3 (0.92%) UXPin
9 2 (0.61%) InDesign
9 2 (0.61%) InVision
10 1 (0.31%) Acrobat
10 1 (0.31%) Adobe Creative Suite
10 1 (0.31%) Adobe Premiere
10 1 (0.31%) SPSS
Business Applications
1 8 (2.45%) FastStats
2 6 (1.84%) WebTrends
3 5 (1.53%) SessionCam
4 3 (0.92%) Oracle CRM
4 3 (0.92%) Oracle CRM On Demand
5 2 (0.61%) Dynamics CRM
6 1 (0.31%) Adobe Campaign
6 1 (0.31%) Eloqua
6 1 (0.31%) Magento
6 1 (0.31%) SAP S/4HANA
6 1 (0.31%) Sprinklr
Cloud Services
1 61 (18.71%) GitHub
2 33 (10.12%) Google Tag Manager
3 31 (9.51%) Adobe Analytics
4 20 (6.13%) Google Cloud Platform
5 15 (4.60%) Microsoft Azure
6 14 (4.29%) Slack
7 12 (3.68%) Amazon AWS
8 9 (2.76%) AdWords
9 8 (2.45%) MailChimp
10 7 (2.15%) G Suite
11 5 (1.53%) Firebase
12 4 (1.23%) Azure Data Factory
13 3 (0.92%) Office 365
13 3 (0.92%) SaaS
13 3 (0.92%) TestFlight
13 3 (0.92%) Yammer
14 2 (0.61%) Dynamics 365
15 1 (0.31%) Algolia
15 1 (0.31%) Salesforce Sales Cloud
15 1 (0.31%) Salesforce Service Cloud
Communications & Networking
1 40 (12.27%) HTTP
1 40 (12.27%) SSL
1 40 (12.27%) TCP/IP
2 13 (3.99%) Skype
3 7 (2.15%) Internet
4 2 (0.61%) Cisco ASA
4 2 (0.61%) Cisco Nexus
4 2 (0.61%) Firewall
4 2 (0.61%) iSCSI
4 2 (0.61%) SAN
4 2 (0.61%) VoIP
5 1 (0.31%) FTP
5 1 (0.31%) SMS
Database & Business Intelligence
1 60 (18.40%) MongoDB
2 42 (12.88%) NoSQL
3 22 (6.75%) SQL Server
4 20 (6.13%) BigQuery
5 18 (5.52%) Data Warehouse
6 13 (3.99%) MySQL
7 9 (2.76%) Power BI
8 7 (2.15%) BusinessObjects
8 7 (2.15%) PostgreSQL
9 6 (1.84%) SAP Data Services
9 6 (1.84%) SQL Server Integration Services
10 5 (1.53%) Qlik Sense
10 5 (1.53%) SQLite
11 4 (1.23%) Azure SQL Data Warehouse
11 4 (1.23%) Data Lake
11 4 (1.23%) SQL Server Reporting Services
12 3 (0.92%) Apache Hive
12 3 (0.92%) Big Data
12 3 (0.92%) Data Mining
12 3 (0.92%) Hadoop
Development Applications
1 68 (20.86%) Git (software)
2 65 (19.94%) gulp
3 63 (19.33%) Jenkins
4 59 (18.10%) Selenium
5 58 (17.79%) Cucumber
6 57 (17.48%) IntelliJ
6 57 (17.48%) Sublime Text
7 55 (16.87%) Gatling
8 46 (14.11%) Grunt
9 41 (12.58%) Karma Test Runner
10 40 (12.27%) Ant
11 37 (11.35%) JIRA
12 34 (10.43%) Eclipse
12 34 (10.43%) JUnit
13 18 (5.52%) WebDriver
14 17 (5.21%) Visual Studio Code
15 15 (4.60%) Artifactory
16 10 (3.07%) Axure RP
17 9 (2.76%) Bitbucket
18 8 (2.45%) CocoaPods
General
1 99 (30.37%) Marketing
2 29 (8.90%) Finance
3 23 (7.06%) Retail
4 6 (1.84%) French Language
4 6 (1.84%) Publishing
5 5 (1.53%) Pharmaceutical
6 4 (1.23%) Legal
7 3 (0.92%) Advertising
7 3 (0.92%) Automotive
8 2 (0.61%) Banking
8 2 (0.61%) Brand Awareness
9 1 (0.31%) Electronics
9 1 (0.31%) Games
9 1 (0.31%) Manufacturing
9 1 (0.31%) Telecoms
Job Titles
1 101 (30.98%) Developer
2 88 (26.99%) Analyst
3 28 (8.59%) Google Analytics Analyst
4 27 (8.28%) Scala Developer
5 26 (7.98%) Web Analyst
6 23 (7.06%) Digital Analyst
7 18 (5.52%) Web Analytics Analyst
8 17 (5.21%) Designer
8 17 (5.21%) Google Analytics Web Analyst
9 16 (4.91%) Data Analyst
10 14 (4.29%) Insight Analyst
10 14 (4.29%) SQL Analyst
11 12 (3.68%) Front End Developer (Client-Side Developer)
11 12 (3.68%) Java Developer
12 11 (3.37%) E-Commerce Analyst
12 11 (3.37%) Product Owner
13 10 (3.07%) .NET Developer
13 10 (3.07%) Analytics Manager
13 10 (3.07%) Consultant
14 9 (2.76%) iOS Developer
Libraries, Frameworks & Software Standards
1 124 (38.04%) HTML
2 107 (32.82%) CSS
3 71 (21.78%) HTML5
4 64 (19.63%) Node.js
5 63 (19.33%) jQuery
5 63 (19.33%) REST
6 58 (17.79%) Gherkin
7 52 (15.95%) Play Framework
8 51 (15.64%) AngularJS
9 46 (14.11%) JSON
10 43 (13.19%) SOAP
11 41 (12.58%) XML
12 40 (12.27%) Servlets
13 35 (10.74%) Spring
14 34 (10.43%) EJB
14 34 (10.43%) Hibernate
14 34 (10.43%) J2EE
14 34 (10.43%) J2SE
15 28 (8.59%) Sass
16 20 (6.13%) LESS
Miscellaneous
1 56 (17.18%) User Experience
2 50 (15.34%) Analytical Skills
3 27 (8.28%) Social Media
4 10 (3.07%) Blog
4 10 (3.07%) Self-Motivation
5 9 (2.76%) Photography
6 8 (2.45%) Mobile App
7 5 (1.53%) Algorithms
7 5 (1.53%) Enterprise Software
7 5 (1.53%) W3C
8 4 (1.23%) Greenfield Project
8 4 (1.23%) iPad
9 3 (0.92%) Data Structures
9 3 (0.92%) Fintech
9 3 (0.92%) Graphic Design
9 3 (0.92%) Management Information System
9 3 (0.92%) Smartphone
10 2 (0.61%) Data Centre
10 2 (0.61%) Data Protection Act
10 2 (0.61%) Marketing Technology
Operating Systems
1 46 (14.11%) Linux
2 44 (13.50%) Windows
3 42 (12.88%) Ubuntu
4 37 (11.35%) Unix
5 13 (3.99%) Apple iOS
6 12 (3.68%) Mac OS
7 9 (2.76%) Android
8 2 (0.61%) Mac OS X
9 1 (0.31%) Debian
Processes & Methodologies
1 322 (98.77%) Analytics
2 112 (34.36%) Agile Software Development
3 67 (20.55%) SEO
4 63 (19.33%) E-Commerce
5 61 (18.71%) Continuous Integration
6 60 (18.40%) Test Automation
6 60 (18.40%) Web Analytics
7 59 (18.10%) DevOps
8 55 (16.87%) Microservices
9 53 (16.26%) Open Source
10 49 (15.03%) Web Development
11 44 (13.50%) Scrum
12 40 (12.27%) Configuration Management
12 40 (12.27%) Lean Software Development
13 35 (10.74%) Data Analysis
14 34 (10.43%) Continuous Improvement
14 34 (10.43%) Prototyping
15 33 (10.12%) CRM
16 31 (9.51%) Problem-Solving
17 29 (8.90%) Actionable Insight
Programming Languages
1 142 (43.56%) JavaScript
2 103 (31.60%) SQL
3 58 (17.79%) Java
3 58 (17.79%) Ruby
4 55 (16.87%) Groovy
4 55 (16.87%) Python
5 52 (15.95%) Scala
6 50 (15.34%) C#
7 40 (12.27%) Haskell
7 40 (12.27%) Perl
8 12 (3.68%) Bash Shell
8 12 (3.68%) PHP
9 11 (3.37%) Apple Swift
10 10 (3.07%) Objective-C
10 10 (3.07%) R
11 8 (2.45%) VB.NET
12 4 (1.23%) ES6
13 2 (0.61%) CoffeeScript
13 2 (0.61%) T-SQL
14 1 (0.31%) SOQL
Qualifications
1 26 (7.98%) Degree
2 8 (2.45%) BPSS Clearance
2 8 (2.45%) Security Cleared
3 3 (0.92%) Microsoft Certification
3 3 (0.92%) Numerate Degree
3 3 (0.92%) PMI Certification
3 3 (0.92%) PMP
3 3 (0.92%) SC Cleared
4 2 (0.61%) CCNA
4 2 (0.61%) Cisco Certification
4 2 (0.61%) Computer Science Degree
4 2 (0.61%) DBS Check
4 2 (0.61%) MCITP
4 2 (0.61%) MCSA
4 2 (0.61%) MCSE
4 2 (0.61%) VCP6
4 2 (0.61%) VMware Certified Professional (VCP)
5 1 (0.31%) APMP
5 1 (0.31%) ISEB
5 1 (0.31%) MBA
Quality Assurance & Compliance
1 22 (6.75%) QA
2 8 (2.45%) GDPR
3 4 (1.23%) Disclosure Scotland
4 2 (0.61%) Actionable Recommendations
4 2 (0.61%) Data Quality
5 1 (0.31%) GxP
System Software
1 53 (16.26%) Docker
2 2 (0.61%) Hyper-V
2 2 (0.61%) VMware Infrastructure
Systems Management
1 57 (17.48%) Kibana
2 56 (17.18%) Grafana
3 40 (12.27%) Puppet
4 16 (4.91%) Graphite
5 8 (2.45%) Matomo
6 2 (0.61%) Failover Clustering
6 2 (0.61%) NetBackup
6 2 (0.61%) Opscode Chef
6 2 (0.61%) PaperCut
6 2 (0.61%) SCCM
6 2 (0.61%) SCOM
6 2 (0.61%) SCVMM
6 2 (0.61%) SolarWinds Orion
7 1 (0.31%) Ansible
Vendors
1 312 (95.71%) Google
2 77 (23.62%) Adobe
3 30 (9.20%) Microsoft
4 27 (8.28%) Tableau
5 25 (7.67%) webMethods
6 22 (6.75%) Salesforce.com
7 20 (6.13%) Facebook
8 15 (4.60%) Splunk
8 15 (4.60%) Twitter
9 13 (3.99%) Oracle
10 11 (3.37%) Tealium
11 10 (3.07%) Apple
12 9 (2.76%) Hootsuite
12 9 (2.76%) SAP
13 8 (2.45%) Hotjar
13 8 (2.45%) Omniture
13 8 (2.45%) Sitecore
14 6 (1.84%) Optimizely
15 4 (1.23%) DoubleClick
16 3 (0.92%) Yahoo!