Period
to 18 August 2017

The following table provides summary statistics for contract job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 18 August 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK
6 months to
18 Aug 2017
Same period 2016 Same period 2015
Rank 554 664 591
Rank change year-on-year +110 -73 +77
Contract jobs citing Google Analytics 307 230 308
As % of all contract IT jobs advertised in the UK 0.32% 0.21% 0.27%
As % of the Cloud Services category 2.26% 2.09% 4.61%
Number of daily rates quoted 205 149 178
UK median daily rate £375 £340 £350
Median daily rate % change year-on-year +10.29% -2.86% +7.69%
10th Percentile £203 £175 £200
90th Percentile £583 £500 £500
UK excluding London median daily rate £375 £325 £350
% change year-on-year +15.38% -7.14% +16.67%
Number of hourly rates quoted 13 11 10
UK median hourly rate £40.00 £19.61 £16.03
Median hourly rate % change year-on-year +103.98% +22.31% -49.90%
10th Percentile £16.99 £17.25 £10.90
90th Percentile £53.75 £36.50 £37.00
UK excluding London median hourly rate £40.00 £19.61 £14.50
% change year-on-year +103.98% +35.24% +31.82%

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

Contract Cloud Computing Skills
UK
Contract job vacancies with a requirement for cloud computing skills 13595 10982 6677
As % of all contract IT job vacancies advertised in the UK 14.10% 10.11% 5.92%
Number of daily rates quoted 9289 7613 4338
UK median daily rate £460 £450 £405
Median daily rate % change year-on-year +2.22% +11.18% +0.56%
10th Percentile £271 £286 £238
90th Percentile £625 £600 £575
UK excluding London median daily rate £425 £425 £390
% change year-on-year - +8.97% +0.65%
Number of hourly rates quoted 197 173 138
UK median hourly rate £19.00 £19.61 £22.50
Median hourly rate % change year-on-year -3.11% -12.84% +32.35%
10th Percentile £11.00 £11.53 £11.25
90th Percentile £59.65 £46.98 £42.15
UK excluding London median hourly rate £17.50 £17.00 £21.50
% change year-on-year +2.94% -20.93% +43.33%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics.

Contractor daily rate trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Google Analytics over the 6 months to 18 August 2017.

Contractor daily rate histogram for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics.

Contractor hourly rate trend for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Google Analytics over the 6 months to 18 August 2017.

Contractor hourly rate histogram for Google Analytics in the UK

Google Analytics
Top 13 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 6 months to 18 August 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +113 284 £375 +7.14% 87
London +51 174 £375 +9.09% 42
UK excluding London +89 129 £375 +15.38% 46
South East +44 45 £488 +69.83% 13
Midlands +47 24 £275 -38.89% 9
North of England +52 22 £375 -6.25% 13
Scotland +37 20 £385 +92.50%
West Midlands +60 15 £313 - 5
Yorkshire +31 14 £300 -20.00% 3
East of England -5 11 £284 -5.38% 7
East Midlands -7 9 £225 -50.00% 4
North West +14 8 £675 +35.00% 10
South West +11 7 £181 -39.58% 3

For the 6 months to 18 August 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Google Analytics.

1 307 (100.00%) Analytics
2 294 (95.77%) Google
3 97 (31.60%) Marketing
4 84 (27.36%) HTML
4 84 (27.36%) JavaScript
5 78 (25.41%) Agile Software Development
6 69 (22.48%) CSS
6 69 (22.48%) E-Commerce
7 61 (19.87%) User Experience
8 58 (18.89%) SEO
9 56 (18.24%) SQL
10 53 (17.26%) Analytical Skills
11 51 (16.61%) Web Analytics
12 45 (14.66%) Adobe
12 45 (14.66%) Tableau
13 40 (13.03%) Business Intelligence
13 40 (13.03%) CMS
14 37 (12.05%) Digital Analytics
15 36 (11.73%) Finance
16 35 (11.40%) Microsoft Excel
17 34 (11.07%) HTML5
17 34 (11.07%) A/B Testing
18 33 (10.75%) Content Management
19 32 (10.42%) Python
19 32 (10.42%) Digital Marketing
20 31 (10.10%) Visualisation
21 30 (9.77%) Adobe Analytics
22 29 (9.45%) jQuery
23 28 (9.12%) Web Services
23 28 (9.12%) Data Analysis

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 40 (13.03%) CMS
2 17 (5.54%) Drupal
3 14 (4.56%) WordPress
4 13 (4.23%) SAS
5 10 (3.26%) Apache
6 9 (2.93%) nginx
6 9 (2.93%) Tomcat
6 9 (2.93%) WebLogic
7 8 (2.61%) Adobe Experience Manager
7 8 (2.61%) Apache Spark
8 7 (2.28%) Confluence
8 7 (2.28%) JBoss
8 7 (2.28%) Umbraco
9 5 (1.63%) WebSphere
10 4 (1.30%) Sitecore CMS
11 3 (0.98%) SharePoint
12 2 (0.65%) Elasticsearch
12 2 (0.65%) Oracle SOA Suite
12 2 (0.65%) WebSphere Application Server
13 1 (0.33%) DNN
Applications
1 35 (11.40%) Microsoft Excel
2 18 (5.86%) Photoshop
3 10 (3.26%) Spreadsheet
4 5 (1.63%) Adobe Illustrator
5 4 (1.30%) Adobe Creative Suite
5 4 (1.30%) Adobe Premiere
5 4 (1.30%) UserZoom
6 3 (0.98%) Microsoft Office
7 2 (0.65%) Microsoft PowerPoint
7 2 (0.65%) OmniGraffle
7 2 (0.65%) SPSS
8 1 (0.33%) Adobe After Effects
8 1 (0.33%) Chatbot
8 1 (0.33%) InDesign
Business Applications
1 10 (3.26%) SessionCam
2 7 (2.28%) WebTrends
3 2 (0.65%) Data Workbench
3 2 (0.65%) Eloqua
4 1 (0.33%) Dynamics CRM
4 1 (0.33%) Magento
4 1 (0.33%) Social Studio
Cloud Services
1 30 (9.77%) Adobe Analytics
2 28 (9.12%) Google Tag Manager
3 15 (4.89%) Google Cloud Platform
4 14 (4.56%) AdWords
4 14 (4.56%) Amazon AWS
4 14 (4.56%) GitHub
5 7 (2.28%) Silverpop
6 5 (1.63%) MailChimp
7 4 (1.30%) Firebase
8 3 (0.98%) Amazon Kinesis
8 3 (0.98%) Amazon SQS
8 3 (0.98%) Microsoft Azure
8 3 (0.98%) SurveyMonkey
9 2 (0.65%) AdSense
9 2 (0.65%) Amazon EC2
9 2 (0.65%) Amazon S3
9 2 (0.65%) Basecamp
9 2 (0.65%) Google Checkout
9 2 (0.65%) SmartFocus
10 1 (0.33%) Google Play
Communications & Networking
1 10 (3.26%) HTTP
2 9 (2.93%) Internet
2 9 (2.93%) SSL
2 9 (2.93%) TCP/IP
3 3 (0.98%) Intranet
4 2 (0.65%) Broadband
4 2 (0.65%) SMS
5 1 (0.33%) Extranet
5 1 (0.33%) Skype
Database & Business Intelligence
1 26 (8.47%) Big Data
2 17 (5.54%) MySQL
3 15 (4.89%) BigQuery
4 13 (4.23%) MongoDB
4 13 (4.23%) Power BI
4 13 (4.23%) SQL Server
5 12 (3.91%) Data Warehouse
6 11 (3.58%) NoSQL
7 10 (3.26%) Hadoop
7 10 (3.26%) Looker
8 7 (2.28%) Apache Hive
8 7 (2.28%) Data Lake
8 7 (2.28%) HBase
8 7 (2.28%) Impala
8 7 (2.28%) Oracle Reports
8 7 (2.28%) SQL Server 2008
8 7 (2.28%) SQL Server 2012
8 7 (2.28%) Sqoop
9 6 (1.95%) Amazon Redshift
10 4 (1.30%) Data Mining
Development Applications
1 17 (5.54%) JIRA
2 15 (4.89%) Git (software)
2 15 (4.89%) Jenkins
3 14 (4.56%) Ant
3 14 (4.56%) Axure RP
4 11 (3.58%) Cucumber
4 11 (3.58%) Grunt
4 11 (3.58%) Selenium
4 11 (3.58%) Talend Open Studio
5 9 (2.93%) Eclipse
5 9 (2.93%) Gatling
5 9 (2.93%) gulp
5 9 (2.93%) IntelliJ
5 9 (2.93%) Karma Test Runner
5 9 (2.93%) Sublime Text
6 7 (2.28%) JUnit
7 6 (1.95%) Maven
8 5 (1.63%) Subversion
9 3 (0.98%) Balsamiq Mockups
9 3 (0.98%) Visual Studio
General
1 97 (31.60%) Marketing
2 36 (11.73%) Finance
3 21 (6.84%) Retail
4 16 (5.21%) Publishing
5 12 (3.91%) Advertising
6 10 (3.26%) Telecoms
7 7 (2.28%) Legal
8 6 (1.95%) Automotive
8 6 (1.95%) Spanish Language
9 5 (1.63%) Banking
10 4 (1.30%) Games
10 4 (1.30%) Manufacturing
11 3 (0.98%) Electronics
12 2 (0.65%) German Language
12 2 (0.65%) Pharmaceutical
13 1 (0.33%) Billing
13 1 (0.33%) Financial Institution
Job Titles
1 114 (37.13%) Analyst
2 58 (18.89%) Developer
3 46 (14.98%) Web Analyst
4 38 (12.38%) Digital Analyst
5 26 (8.47%) Consultant
6 24 (7.82%) Google Analytics Analyst
7 19 (6.19%) Business Analyst
8 18 (5.86%) Analytics Consultant
9 16 (5.21%) Web Manager
10 15 (4.89%) Web Analytics Analyst
11 14 (4.56%) Architect
11 14 (4.56%) Google Analytics Web Analyst
11 14 (4.56%) Insight Analyst
11 14 (4.56%) Marketing Analyst
12 13 (4.23%) Digital Analytics Analyst
12 13 (4.23%) Report Analyst
12 13 (4.23%) Web Developer
13 12 (3.91%) Analytics Manager
13 12 (3.91%) Data Analyst
13 12 (3.91%) Designer
Libraries, Frameworks & Software Standards
1 84 (27.36%) HTML
2 69 (22.48%) CSS
3 34 (11.07%) HTML5
4 29 (9.45%) jQuery
5 28 (9.12%) Web Services
6 24 (7.82%) AngularJS
7 20 (6.51%) Node.js
8 16 (5.21%) CSS3
9 15 (4.89%) XML
10 14 (4.56%) SOAP
11 13 (4.23%) J2EE
12 12 (3.91%) RESTful
13 11 (3.58%) XHTML
14 10 (3.26%) Ajax
15 9 (2.93%) EJB
15 9 (2.93%) Gherkin
15 9 (2.93%) Hibernate
15 9 (2.93%) Servlets
15 9 (2.93%) Spring
16 8 (2.61%) .NET
Miscellaneous
1 61 (19.87%) User Experience
2 53 (17.26%) Analytical Skills
3 23 (7.49%) Social Media
4 10 (3.26%) Greenfield Project
4 10 (3.26%) Mobile App
5 7 (2.28%) Digital Media
5 7 (2.28%) Virtual Team
5 7 (2.28%) Web 2.0
6 6 (1.95%) Blog
7 3 (0.98%) Hybrid Cloud
7 3 (0.98%) RIA
8 2 (0.65%) Computer Science
8 2 (0.65%) Graphic Design
8 2 (0.65%) Video on Demand
9 1 (0.33%) Algorithms
9 1 (0.33%) Data Structures
9 1 (0.33%) iPad
9 1 (0.33%) Motion Graphics
9 1 (0.33%) Taxonomies
9 1 (0.33%) Video Editing
Operating Systems
1 15 (4.89%) Linux
2 13 (4.23%) Windows
3 10 (3.26%) Unix
4 9 (2.93%) Ubuntu
5 3 (0.98%) Solaris
6 2 (0.65%) Android
6 2 (0.65%) Apple iOS
Processes & Methodologies
1 307 (100.00%) Analytics
2 78 (25.41%) Agile Software Development
3 69 (22.48%) E-Commerce
4 58 (18.89%) SEO
5 51 (16.61%) Web Analytics
6 40 (13.03%) Business Intelligence
7 37 (12.05%) Digital Analytics
8 34 (11.07%) A/B Testing
9 33 (10.75%) Content Management
10 32 (10.42%) Digital Marketing
11 31 (10.10%) Visualisation
12 28 (9.12%) Data Analysis
13 25 (8.14%) Pay per click
13 25 (8.14%) Project Management
14 21 (6.84%) Data Visualisation
14 21 (6.84%) Web Development
14 21 (6.84%) Wireframes
15 20 (6.51%) Actionable Insight
15 20 (6.51%) Data Analytics
16 19 (6.19%) Scrum
Programming Languages
1 84 (27.36%) JavaScript
2 56 (18.24%) SQL
3 32 (10.42%) Python
4 27 (8.79%) Java
5 20 (6.51%) PHP
6 17 (5.54%) Scala
7 16 (5.21%) C#
8 14 (4.56%) Ruby
9 12 (3.91%) R
10 11 (3.58%) Perl
11 10 (3.26%) ES6
12 9 (2.93%) Groovy
12 9 (2.93%) Haskell
13 3 (0.98%) VBA
14 2 (0.65%) ActionScript
14 2 (0.65%) PHP 5
14 2 (0.65%) PL/SQL
15 1 (0.33%) C
15 1 (0.33%) Clojure
15 1 (0.33%) T-SQL
Qualifications
1 25 (8.14%) Degree
2 3 (0.98%) BPSS Clearance
3 2 (0.65%) Analytics IQ
3 2 (0.65%) Numerate Degree
3 2 (0.65%) PMI Certification
3 2 (0.65%) PMP
3 2 (0.65%) Security Cleared
4 1 (0.33%) DBS Check
4 1 (0.33%) Postgraduate
4 1 (0.33%) PRINCE2 Certification
Quality Assurance & Compliance
1 7 (2.28%) Data Quality
2 6 (1.95%) QA
3 3 (0.98%) Actionable Recommendations
3 3 (0.98%) Disclosure Scotland
4 1 (0.33%) ISO 9001
4 1 (0.33%) ISO/IEC 27001
4 1 (0.33%) PMO
System Software
1 14 (4.56%) Docker
2 7 (2.28%) Apache Flume
2 7 (2.28%) HDFS
3 2 (0.65%) VMware Infrastructure
Systems Management
1 15 (4.89%) Kibana
2 11 (3.58%) Puppet
3 9 (2.93%) Grafana
4 7 (2.28%) Oozie
5 4 (1.30%) Ansible
6 3 (0.98%) Terraform
7 2 (0.65%) logstash
7 2 (0.65%) Opscode Chef
7 2 (0.65%) Plesk
Vendors
1 294 (95.77%) Google
2 45 (14.66%) Adobe
2 45 (14.66%) Tableau
3 23 (7.49%) Microsoft
4 21 (6.84%) Omniture
5 16 (5.21%) Sitecore
6 13 (4.23%) ClickTale
6 13 (4.23%) Coremetrics
7 11 (3.58%) Salesforce.com
7 11 (3.58%) Talend
8 10 (3.26%) Oracle
9 9 (2.93%) SnapLogic
10 8 (2.61%) Hootsuite
11 7 (2.28%) Atlassian
11 7 (2.28%) Cloudera
11 7 (2.28%) Splunk
11 7 (2.28%) webMethods
12 6 (1.95%) IBM
12 6 (1.95%) Tealium
13 5 (1.63%) Ensighten