Period
to 13 November 2019

The following table provides summary statistics for contract job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 13 November 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK
6 months to
13 Nov 2019
Same period 2018 Same period 2017
Rank 538 555 544
Rank change year-on-year +17 -11 +63
Contract jobs citing Google Analytics 279 368 359
As % of all contract IT jobs advertised in the UK 0.33% 0.35% 0.35%
As % of the Cloud Services category 1.13% 1.49% 2.09%
Number of daily rates quoted 179 238 240
UK median daily rate £400 £425 £400
Median daily rate % change year-on-year -5.88% +6.25% +21.21%
10th Percentile £235 £213 £184
90th Percentile £538 £553 £575
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 10 5 12
UK median hourly rate £27.50 £13.54 £30.00
Median hourly rate % change year-on-year +103.18% -54.88% +52.98%
10th Percentile £15.65 £11.52 £25.05
90th Percentile £34.00 £117.00 £39.98
UK excluding London median hourly rate £27.50 £13.14 £30.00
% change year-on-year +109.24% -56.19% +52.98%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 24,743 24,754 17,140
As % of all contract IT jobs advertised in the UK 29.29% 23.86% 16.78%
Number of daily rates quoted 16,877 17,137 11,891
UK median daily rate £500 £475 £463
Median daily rate % change year-on-year +5.26% +2.70% +2.78%
10th Percentile £290 £300 £275
90th Percentile £660 £638 £625
UK excluding London median daily rate £450 £445 £425
% change year-on-year +1.12% +4.71% -
Number of hourly rates quoted 433 337 231
UK median hourly rate £21.00 £17.50 £20.00
Median hourly rate % change year-on-year +20.00% -12.50% +11.11%
10th Percentile £14.00 £11.25 £11.25
90th Percentile £76.75 £58.50 £58.75
UK excluding London median hourly rate £20.75 £17.50 £18.25
% change year-on-year +18.57% -4.11% +7.16%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics.

Contractor daily rate trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Google Analytics over the 6 months to 13 November 2019.

Contractor daily rate histogram for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics.

Contractor hourly rate trend for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Google Analytics over the 6 months to 13 November 2019.

Contractor hourly rate histogram for Google Analytics in the UK

Google Analytics
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 6 months to 13 November 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +32 268 £400 -5.88% 112
UK excluding London +41 160 £400 - 72
London +29 114 £400 -5.88% 43
South East +36 68 £425 -7.61% 20
North of England +47 53 £398 +24.71% 19
North East +42 27 £475 - 3
Midlands +20 20 £363 -19.44% 14
West Midlands +8 16 £350 -22.22% 11
North West +2 15 £375 +25.00% 10
South West +9 12 £410 +31.20% 9
Yorkshire +19 11 £377 -16.17% 6
Scotland +9 6 £350 -6.17% 1
East Midlands +29 4 £425 - 3
East of England +16 2 £550 +266.67% 7

For the 6 months to 13 November 2019, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Google Analytics.

1 278 (99.64%) Analytics
2 277 (99.28%) Google
3 108 (38.71%) JavaScript
4 99 (35.48%) Agile Software Development
5 87 (31.18%) HTML
6 79 (28.32%) CSS
7 76 (27.24%) Marketing
8 58 (20.79%) User Experience
9 53 (19.00%) HTML5
9 53 (19.00%) SEO
10 50 (17.92%) SQL
10 50 (17.92%) Node.js
11 49 (17.56%) E-Commerce
12 48 (17.20%) Adobe
12 48 (17.20%) Web Development
12 48 (17.20%) jQuery
12 48 (17.20%) Analytical Skills
13 47 (16.85%) JSON
14 46 (16.49%) CSS3
15 44 (15.77%) Open Source
15 44 (15.77%) Jenkins
16 40 (14.34%) AngularJS
16 40 (14.34%) JUnit
17 39 (13.98%) Python
17 39 (13.98%) Git (software)
18 38 (13.62%) Continuous Integration
19 37 (13.26%) Digital Marketing
19 37 (13.26%) Problem-Solving
20 36 (12.90%) Web Analytics
20 36 (12.90%) XML

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 32 (11.47%) CMS
2 20 (7.17%) Confluence
3 14 (5.02%) Tomcat
3 14 (5.02%) WordPress
4 13 (4.66%) Apache
5 12 (4.30%) nginx
6 11 (3.94%) Drupal
7 10 (3.58%) JBoss
8 8 (2.87%) WebLogic
9 5 (1.79%) Apache Spark
9 5 (1.79%) Umbraco
10 4 (1.43%) Adobe Experience Manager
10 4 (1.43%) IIS
11 3 (1.08%) EPiServer
11 3 (1.08%) SAS
12 2 (0.72%) Apache Airflow
12 2 (0.72%) Apache Solr
12 2 (0.72%) SilverStripe
12 2 (0.72%) Sitecore CMS
13 1 (0.36%) Apache Pig
Applications
1 22 (7.89%) Photoshop
2 14 (5.02%) Microsoft Excel
3 9 (3.23%) Adobe Illustrator
4 7 (2.51%) Sketch
5 5 (1.79%) InVision
5 5 (1.79%) Microsoft PowerPoint
6 4 (1.43%) Microsoft Project
6 4 (1.43%) UserZoom
7 3 (1.08%) Zeplin
8 2 (0.72%) Chatbot
8 2 (0.72%) Marvel
8 2 (0.72%) Microsoft Office
8 2 (0.72%) MS Visio
9 1 (0.36%) Adobe XD
Business Applications
1 12 (4.30%) SessionCam
2 5 (1.79%) Dynamics CRM
3 4 (1.43%) Eloqua
3 4 (1.43%) WebTrends
4 3 (1.08%) Adobe Campaign
4 3 (1.08%) Magento
5 1 (0.36%) SAP Hybris
5 1 (0.36%) Sprinklr
5 1 (0.36%) Unica
Cloud Services
1 33 (11.83%) GitHub
2 26 (9.32%) Adobe Analytics
3 25 (8.96%) Google Tag Manager
4 23 (8.24%) Azure
5 17 (6.09%) GCP
6 15 (5.38%) Power Platform
7 7 (2.51%) AWS
8 5 (1.79%) AdWords
9 4 (1.43%) Firebase
9 4 (1.43%) SaaS
9 4 (1.43%) Trello
10 3 (1.08%) G Suite
10 3 (1.08%) Salesforce Service Cloud
10 3 (1.08%) Slack
10 3 (1.08%) Veeva
11 2 (0.72%) TestFlight
12 1 (0.36%) Amazon SageMaker
12 1 (0.36%) Logentries
12 1 (0.36%) MailChimp
12 1 (0.36%) npm
Communications & Networking
1 33 (11.83%) HTTP
1 33 (11.83%) SSL
1 33 (11.83%) TCP/IP
2 6 (2.15%) Internet
3 2 (0.72%) Intranet
Database & Business Intelligence
1 19 (6.81%) BigQuery
2 15 (5.38%) NoSQL
2 15 (5.38%) Power BI
3 12 (4.30%) Big Data
3 12 (4.30%) MongoDB
4 11 (3.94%) MySQL
5 10 (3.58%) Hadoop
6 9 (3.23%) Data Warehouse
7 8 (2.87%) Data Mining
8 5 (1.79%) Apache Hive
8 5 (1.79%) Mixpanel
9 4 (1.43%) QlikView
9 4 (1.43%) Relational Database
9 4 (1.43%) SQL Server Integration Services
10 3 (1.08%) Amazon Redshift
10 3 (1.08%) Apache Zeppelin
10 3 (1.08%) Looker
10 3 (1.08%) Oracle Database
10 3 (1.08%) Qlik Sense
10 3 (1.08%) RDBMS
Development Applications
1 44 (15.77%) Jenkins
2 40 (14.34%) JUnit
3 39 (13.98%) Git (software)
4 33 (11.83%) Cucumber
4 33 (11.83%) Gatling
4 33 (11.83%) Selenium
5 24 (8.60%) JIRA
6 13 (4.66%) Grunt
6 13 (4.66%) gulp
7 12 (4.30%) Ant
7 12 (4.30%) git-flow
7 12 (4.30%) IntelliJ
7 12 (4.30%) Karma Test Runner
7 12 (4.30%) Sublime Text
8 11 (3.94%) JMeter
9 8 (2.87%) Eclipse
10 6 (2.15%) Axure RP
11 4 (1.43%) Visual Studio
11 4 (1.43%) Xcode
12 3 (1.08%) SQL Server Management Studio (SSMS)
General
1 76 (27.24%) Marketing
2 36 (12.90%) Finance
3 30 (10.75%) Retail
4 14 (5.02%) Public Sector
5 13 (4.66%) Publishing
6 10 (3.58%) Banking
7 8 (2.87%) Pharmaceutical
8 5 (1.79%) Telecoms
9 3 (1.08%) Electronics
9 3 (1.08%) Manufacturing
10 2 (0.72%) Automotive
10 2 (0.72%) Investment Banking
10 2 (0.72%) Local Government
10 2 (0.72%) Spanish Language
11 1 (0.36%) Brand Awareness
11 1 (0.36%) French Language
11 1 (0.36%) German Language
11 1 (0.36%) Portuguese Language
11 1 (0.36%) Private Banking
11 1 (0.36%) Retail Banking
Job Titles
1 82 (29.39%) Developer
2 69 (24.73%) Analyst
3 29 (10.39%) Front End Developer (Client-Side Developer)
4 26 (9.32%) Data Analyst
5 23 (8.24%) Digital Analyst
6 21 (7.53%) Consultant
7 15 (5.38%) Full Stack Developer
8 14 (5.02%) JavaScript Developer
9 13 (4.66%) Product Owner
9 13 (4.66%) Senior Analyst
9 13 (4.66%) Web Analyst
10 12 (4.30%) Designer
10 12 (4.30%) Performance Analyst
11 11 (3.94%) Agile Product Owner
11 11 (3.94%) Digital Product Owner
11 11 (3.94%) E-Commerce Product Owner
12 10 (3.58%) Analytics Consultant
12 10 (3.58%) PHP Developer
12 10 (3.58%) Project Manager
13 9 (3.23%) Analytics Manager
Libraries, Frameworks & Software Standards
1 87 (31.18%) HTML
2 79 (28.32%) CSS
3 53 (19.00%) HTML5
4 50 (17.92%) Node.js
5 48 (17.20%) jQuery
6 47 (16.85%) JSON
7 46 (16.49%) CSS3
8 40 (14.34%) AngularJS
9 36 (12.90%) XML
10 35 (12.54%) Gherkin
10 35 (12.54%) Sass
11 32 (11.47%) Play Framework
12 31 (11.11%) REST
13 26 (9.32%) React
14 21 (7.53%) Twitter Bootstrap
15 19 (6.81%) Hibernate
16 15 (5.38%) hapi
17 12 (4.30%) Servlets
17 12 (4.30%) SOAP
18 10 (3.58%) LESS
Miscellaneous
1 58 (20.79%) User Experience
2 48 (17.20%) Analytical Skills
3 25 (8.96%) Social Media
4 9 (3.23%) Mobile App
5 7 (2.51%) Analytical Mindset
6 4 (1.43%) Algorithms
6 4 (1.43%) Greenfield Project
6 4 (1.43%) Self-Motivation
6 4 (1.43%) Taxonomies
6 4 (1.43%) Virtual Team
7 3 (1.08%) Digital Media
7 3 (1.08%) Enterprise Software
7 3 (1.08%) iPad
8 2 (0.72%) Animation
8 2 (0.72%) Management Information System
8 2 (0.72%) Marketing Technology
9 1 (0.36%) Data Structures
9 1 (0.36%) Hedge funds
9 1 (0.36%) Internet of Things
9 1 (0.36%) Linux Command Line
Operating Systems
1 14 (5.02%) Linux
1 14 (5.02%) Windows
2 12 (4.30%) Ubuntu
3 11 (3.94%) Unix
4 6 (2.15%) Android
5 5 (1.79%) Apple iOS
6 2 (0.72%) Solaris
6 2 (0.72%) Windows Server
Processes & Methodologies
1 278 (99.64%) Analytics
2 99 (35.48%) Agile Software Development
3 53 (19.00%) SEO
4 49 (17.56%) E-Commerce
5 48 (17.20%) Web Development
6 44 (15.77%) Open Source
7 38 (13.62%) Continuous Integration
8 37 (13.26%) Digital Marketing
8 37 (13.26%) Problem-Solving
9 36 (12.90%) Test Automation
9 36 (12.90%) Web Analytics
10 35 (12.54%) Lean Software Development
11 34 (12.19%) Microservices
11 34 (12.19%) Stakeholder Management
12 33 (11.83%) Data Analysis
12 33 (11.83%) Front End Development
13 32 (11.47%) Business Intelligence
14 29 (10.39%) DevOps
15 28 (10.04%) Digital Analytics
16 27 (9.68%) Continuous Improvement
Programming Languages
1 108 (38.71%) JavaScript
2 50 (17.92%) SQL
3 39 (13.98%) Python
4 36 (12.90%) Scala
5 29 (10.39%) Java
6 18 (6.45%) R
6 18 (6.45%) Ruby
7 15 (5.38%) PHP
8 14 (5.02%) C#
9 13 (4.66%) Perl
10 12 (4.30%) Groovy
10 12 (4.30%) Haskell
11 4 (1.43%) Apple Swift
11 4 (1.43%) Objective-C
12 3 (1.08%) ES6
13 2 (0.72%) C
13 2 (0.72%) T-SQL
14 1 (0.36%) MATLAB
14 1 (0.36%) PL/SQL
14 1 (0.36%) Shell Script
Qualifications
1 21 (7.53%) Degree
2 5 (1.79%) BPSS Clearance
3 4 (1.43%) DBS Check
4 3 (1.08%) Numerate Degree
5 1 (0.36%) Computer Science Degree
5 1 (0.36%) Master's Degree
5 1 (0.36%) SC Cleared
5 1 (0.36%) Security Cleared
Quality Assurance & Compliance
1 33 (11.83%) QA
2 21 (7.53%) WCAG
3 4 (1.43%) GDPR
4 1 (0.36%) Actionable Recommendations
4 1 (0.36%) Data Quality
4 1 (0.36%) Disclosure Scotland
System Software
1 14 (5.02%) Docker
Systems Management
1 35 (12.54%) Kibana
2 34 (12.19%) Grafana
3 12 (4.30%) Puppet
4 4 (1.43%) Matomo
5 2 (0.72%) Ambari
6 1 (0.36%) Ansible
6 1 (0.36%) Graphite
6 1 (0.36%) Opscode Chef
6 1 (0.36%) Systems Management Server (SMS)
Vendors
1 277 (99.28%) Google
2 48 (17.20%) Adobe
3 26 (9.32%) Hotjar
3 26 (9.32%) Tableau
4 20 (7.17%) Tealium
5 14 (5.02%) Microsoft
6 12 (4.30%) Apple
7 10 (3.58%) Ensighten
8 9 (3.23%) Yahoo!
9 8 (2.87%) HubSpot
9 8 (2.87%) Oracle
9 8 (2.87%) webMethods
10 7 (2.51%) SAP
11 5 (1.79%) Salesforce.com
11 5 (1.79%) Screaming Frog
12 4 (1.43%) Facebook
12 4 (1.43%) IBM
13 3 (1.08%) Maxymiser
13 3 (1.08%) Sitecore
14 2 (0.72%) FatWire