Period
to 17 November 2018

The following table provides summary statistics for contract job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 17 November 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK
6 months to
17 Nov 2018
Same period 2017 Same period 2016
Rank 540 550 596
Rank change year-on-year +10 +46 0
Contract jobs citing Google Analytics 368 354 313
As % of all contract IT jobs advertised in the UK 0.36% 0.34% 0.30%
As % of the Cloud Services category 1.55% 2.11% 2.49%
Number of daily rates quoted 234 238 208
UK median daily rate £425 £400 £344
Median daily rate % change year-on-year +6.25% +16.36% -1.79%
10th Percentile £213 £182 £200
90th Percentile £560 £575 £500
UK excluding London median daily rate £400 £400 £350
% change year-on-year - +14.29% -3.45%
Number of hourly rates quoted 5 12 12
UK median hourly rate £13.54 £30.00 £19.61
Median hourly rate % change year-on-year -54.88% +52.98% +3.05%
10th Percentile £11.52 £25.05 £16.56
90th Percentile £117.00 £39.98 £93.65
UK excluding London median hourly rate £13.14 £30.00 £19.61
% change year-on-year -56.19% +52.98% +35.24%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 23,782 16,771 12,546
As % of all contract IT jobs advertised in the UK 23.06% 16.31% 11.84%
Number of daily rates quoted 16,446 11,622 8,616
UK median daily rate £485 £470 £450
Median daily rate % change year-on-year +3.19% +4.44% +5.88%
10th Percentile £303 £270 £275
90th Percentile £650 £625 £602
UK excluding London median daily rate £450 £425 £425
% change year-on-year +5.88% - +6.25%
Number of hourly rates quoted 321 225 186
UK median hourly rate £17.50 £19.00 £18.55
Median hourly rate % change year-on-year -7.89% +2.45% -14.30%
10th Percentile £11.25 £11.10 £11.71
90th Percentile £60.00 £58.75 £56.75
UK excluding London median hourly rate £17.50 £18.00 £17.06
% change year-on-year -2.78% +5.51% -24.18%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics.

Contractor daily rate trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Google Analytics over the 6 months to 17 November 2018.

Contractor daily rate histogram for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics.

Contractor hourly rate trend for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Google Analytics over the 6 months to 17 November 2018.

Contractor hourly rate histogram for Google Analytics in the UK

Google Analytics
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 6 months to 17 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +10 338 £425 +6.25% 196
UK excluding London +26 183 £400 - 119
London -13 178 £425 +6.25% 86
South East -5 66 £500 +6.67% 16
Midlands +5 44 £450 +30.91% 22
West Midlands +11 43 £450 +28.57% 15
North of England -13 30 £325 -13.33% 38
Scotland -3 20 £373 +0.81% 7
North West -2 16 £300 -11.11% 14
East of England -4 12 £150 -72.73% 10
Yorkshire -5 11 £450 +24.14% 24
South West -21 9 £313 +72.41% 24
North East -5 3 - -
Wales -23 3 £375 -26.83% 2
East Midlands 0 1 - - 7

For the 6 months to 17 November 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Google Analytics.

1 368 (100.00%) Analytics
2 361 (98.10%) Google
3 156 (42.39%) JavaScript
4 128 (34.78%) Agile Software Development
5 117 (31.79%) Marketing
6 116 (31.52%) SQL
7 107 (29.08%) CSS
8 102 (27.72%) HTML
9 95 (25.82%) Adobe
10 75 (20.38%) Web Analytics
11 74 (20.11%) Jenkins
11 74 (20.11%) Node.js
11 74 (20.11%) Microservices
12 73 (19.84%) Gherkin
12 73 (19.84%) Continuous Integration
12 73 (19.84%) E-Commerce
13 72 (19.57%) Python
13 72 (19.57%) SEO
13 72 (19.57%) MongoDB
14 70 (19.02%) Cucumber
15 69 (18.75%) Selenium
15 69 (18.75%) Git (software)
16 68 (18.48%) jQuery
16 68 (18.48%) Test Automation
16 68 (18.48%) Kibana
16 68 (18.48%) User Experience
16 68 (18.48%) IntelliJ
16 68 (18.48%) Ruby
17 67 (18.21%) Grafana
18 66 (17.93%) DevOps

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 53 (14.40%) nginx
2 51 (13.86%) Tomcat
3 41 (11.14%) CMS
4 22 (5.98%) Apache
5 21 (5.71%) WebLogic
6 20 (5.43%) JBoss
7 16 (4.35%) Confluence
8 13 (3.53%) WordPress
9 10 (2.72%) Elasticsearch
10 9 (2.45%) Adobe Experience Manager
11 7 (1.90%) Drupal
11 7 (1.90%) SAS
12 5 (1.36%) Sitecore CMS
13 3 (0.82%) SharePoint
14 2 (0.54%) Apache Pig
14 2 (0.54%) Apache Spark
14 2 (0.54%) BizTalk Server
14 2 (0.54%) MODX
14 2 (0.54%) WebSphere
15 1 (0.27%) Oracle SOA Suite
Applications
1 22 (5.98%) Photoshop
2 21 (5.71%) Microsoft Excel
3 8 (2.17%) Microsoft Office
4 6 (1.63%) Spreadsheet
5 5 (1.36%) Adobe Illustrator
6 4 (1.09%) Microsoft PowerPoint
7 3 (0.82%) InVision
7 3 (0.82%) MS Visio
7 3 (0.82%) OmniGraffle
7 3 (0.82%) SPSS
7 3 (0.82%) UXPin
8 1 (0.27%) Acrobat
8 1 (0.27%) Adobe Creative Suite
Business Applications
1 10 (2.72%) FastStats
2 6 (1.63%) Eloqua
3 5 (1.36%) Dynamics NAV
3 5 (1.36%) WebTrends
4 3 (0.82%) SessionCam
5 1 (0.27%) Magento
5 1 (0.27%) SAP S/4HANA
5 1 (0.27%) Sprinklr
Cloud Services
1 58 (15.76%) GitHub
2 53 (14.40%) Google Tag Manager
3 46 (12.50%) Adobe Analytics
4 35 (9.51%) Google Cloud Platform
5 15 (4.08%) Microsoft Azure
6 12 (3.26%) Amazon AWS
7 11 (2.99%) G Suite
8 10 (2.72%) Slack
9 8 (2.17%) MailChimp
10 7 (1.90%) Azure Data Factory
11 6 (1.63%) AdWords
12 3 (0.82%) Amazon S3
12 3 (0.82%) Apple Pay
12 3 (0.82%) npm
12 3 (0.82%) Office 365
13 2 (0.54%) Akamai
13 2 (0.54%) Amazon EC2
13 2 (0.54%) Data Lake Analytics
13 2 (0.54%) Dynamics 365
13 2 (0.54%) Mailgun
Communications & Networking
1 51 (13.86%) HTTP
1 51 (13.86%) SSL
1 51 (13.86%) TCP/IP
2 10 (2.72%) Skype
3 4 (1.09%) Firewall
3 4 (1.09%) Internet
4 2 (0.54%) Cisco ASA
4 2 (0.54%) Cisco Nexus
4 2 (0.54%) DNS
4 2 (0.54%) iSCSI
4 2 (0.54%) SAN
4 2 (0.54%) SMS
4 2 (0.54%) VoIP
Database & Business Intelligence
1 72 (19.57%) MongoDB
2 56 (15.22%) NoSQL
3 35 (9.51%) BigQuery
4 19 (5.16%) Power BI
5 18 (4.89%) SQL Server
6 17 (4.62%) Data Warehouse
7 12 (3.26%) MySQL
8 11 (2.99%) Big Data
9 9 (2.45%) SQL Server Integration Services
9 9 (2.45%) SQL Server Reporting Services
10 7 (1.90%) Azure SQL Data Warehouse
10 7 (1.90%) Qlik Sense
11 6 (1.63%) Data Lake
12 5 (1.36%) PostgreSQL
12 5 (1.36%) Relational Database
13 4 (1.09%) BusinessObjects
14 3 (0.82%) Amazon Redshift
14 3 (0.82%) Hadoop
14 3 (0.82%) SQL Server 2016
15 2 (0.54%) OLAP Cube
Development Applications
1 74 (20.11%) Jenkins
2 70 (19.02%) Cucumber
3 69 (18.75%) Git (software)
3 69 (18.75%) Selenium
4 68 (18.48%) IntelliJ
5 64 (17.39%) Gatling
6 62 (16.85%) gulp
7 57 (15.49%) Sublime Text
8 51 (13.86%) Ant
9 46 (12.50%) Grunt
10 43 (11.68%) Karma Test Runner
11 34 (9.24%) JIRA
12 25 (6.79%) JUnit
13 20 (5.43%) Eclipse
14 18 (4.89%) WebDriver
15 17 (4.62%) Visual Studio Code
16 15 (4.08%) Bitbucket
17 13 (3.53%) Artifactory
18 12 (3.26%) Axure RP
19 8 (2.17%) RSpec
General
1 117 (31.79%) Marketing
2 23 (6.25%) Finance
3 21 (5.71%) Retail
4 6 (1.63%) Advertising
4 6 (1.63%) Publishing
5 3 (0.82%) Banking
5 3 (0.82%) French Language
6 2 (0.54%) Multimedia
7 1 (0.27%) Games
7 1 (0.27%) German Language
7 1 (0.27%) Interactive Media
7 1 (0.27%) Manufacturing
7 1 (0.27%) Pharmaceutical
7 1 (0.27%) Russian Language
7 1 (0.27%) Telecoms
7 1 (0.27%) Thai Language
Job Titles
1 105 (28.53%) Analyst
2 98 (26.63%) Developer
3 33 (8.97%) Scala Developer
4 31 (8.42%) Google Analytics Analyst
5 30 (8.15%) Web Analyst
6 29 (7.88%) Digital Analyst
7 20 (5.43%) Web Analytics Analyst
8 19 (5.16%) Java Developer
9 18 (4.89%) Google Analytics Web Analyst
9 18 (4.89%) Insight Analyst
10 17 (4.62%) Data Analyst
11 16 (4.35%) Business Analyst
11 16 (4.35%) Consultant
11 16 (4.35%) Front End Developer (Client-Side Developer)
11 16 (4.35%) Web Manager
12 14 (3.80%) Analytics Manager
13 13 (3.53%) Designer
13 13 (3.53%) SQL Analyst
14 10 (2.72%) Architect
14 10 (2.72%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 107 (29.08%) CSS
2 102 (27.72%) HTML
3 74 (20.11%) Node.js
4 73 (19.84%) Gherkin
5 68 (18.48%) jQuery
6 52 (14.13%) HTML5
7 51 (13.86%) Servlets
8 50 (13.59%) AngularJS
9 49 (13.32%) Play Framework
10 38 (10.33%) REST
10 38 (10.33%) XML
11 34 (9.24%) JSON
12 27 (7.34%) SOAP
13 26 (7.07%) Spring
14 24 (6.52%) Sass
15 22 (5.98%) J2EE
16 21 (5.71%) Hibernate
17 20 (5.43%) EJB
17 20 (5.43%) J2SE
18 17 (4.62%) LESS
Miscellaneous
1 68 (18.48%) User Experience
2 60 (16.30%) Analytical Skills
3 24 (6.52%) Social Media
4 17 (4.62%) Algorithms
5 16 (4.35%) Mobile App
6 11 (2.99%) Blog
7 9 (2.45%) Management Information System
8 8 (2.17%) Computer Science
8 8 (2.17%) Self-Motivation
9 6 (1.63%) Photography
10 5 (1.36%) Fintech
10 5 (1.36%) Greenfield Project
11 4 (1.09%) Data Structures
11 4 (1.09%) Video on Demand
12 3 (0.82%) Graphic Design
13 2 (0.54%) Credit Risk
13 2 (0.54%) Data Centre
13 2 (0.54%) iPhone
13 2 (0.54%) Linux Command Line
14 1 (0.27%) Virtual Team
Operating Systems
1 58 (15.76%) Linux
2 55 (14.95%) Ubuntu
2 55 (14.95%) Windows
3 23 (6.25%) Unix
4 10 (2.72%) Mac OS
5 7 (1.90%) Android
6 6 (1.63%) Apple iOS
7 4 (1.09%) Mac OS X
8 1 (0.27%) CentOS
Processes & Methodologies
1 368 (100.00%) Analytics
2 128 (34.78%) Agile Software Development
3 75 (20.38%) Web Analytics
4 74 (20.11%) Microservices
5 73 (19.84%) Continuous Integration
5 73 (19.84%) E-Commerce
6 72 (19.57%) SEO
7 68 (18.48%) Test Automation
8 66 (17.93%) DevOps
9 54 (14.67%) Open Source
10 51 (13.86%) Configuration Management
11 47 (12.77%) Digital Marketing
12 43 (11.68%) Web Development
13 40 (10.87%) Scrum
14 36 (9.78%) Data Analysis
15 35 (9.51%) Business Intelligence
16 34 (9.24%) Pay per click
17 33 (8.97%) Continuous Improvement
18 32 (8.70%) Prototyping
19 29 (7.88%) Content Management
Programming Languages
1 156 (42.39%) JavaScript
2 116 (31.52%) SQL
3 72 (19.57%) Python
4 68 (18.48%) Ruby
5 64 (17.39%) Groovy
6 58 (15.76%) Java
7 57 (15.49%) Scala
8 54 (14.67%) C#
9 51 (13.86%) Haskell
9 51 (13.86%) Perl
10 12 (3.26%) PHP
10 12 (3.26%) R
11 10 (2.72%) Bash Shell
12 4 (1.09%) CoffeeScript
13 3 (0.82%) Apple Swift
13 3 (0.82%) Objective-C
14 2 (0.54%) SOQL
15 1 (0.27%) Java 8
Qualifications
1 28 (7.61%) Degree
2 6 (1.63%) Security Cleared
3 4 (1.09%) BPSS Clearance
3 4 (1.09%) SC Cleared
4 2 (0.54%) CCNA
4 2 (0.54%) Cisco Certification
4 2 (0.54%) Computer Science Degree
4 2 (0.54%) DBS Check
4 2 (0.54%) Master's Degree
4 2 (0.54%) MBA
4 2 (0.54%) MCITP
4 2 (0.54%) MCSA
4 2 (0.54%) MCSE
4 2 (0.54%) Microsoft Certification
4 2 (0.54%) Numerate Degree
4 2 (0.54%) VCP6
4 2 (0.54%) VMware Certified Professional (VCP)
5 1 (0.27%) ISEB
5 1 (0.27%) OCPJP
5 1 (0.27%) Sun Certification
Quality Assurance & Compliance
1 28 (7.61%) QA
2 12 (3.26%) GDPR
3 3 (0.82%) Disclosure Scotland
3 3 (0.82%) PCI DSS
3 3 (0.82%) WCAG
4 1 (0.27%) Actionable Recommendations
4 1 (0.27%) GxP
4 1 (0.27%) SLA
System Software
1 57 (15.49%) Docker
2 2 (0.54%) Apache Flume
2 2 (0.54%) Hyper-V
2 2 (0.54%) Postfix
2 2 (0.54%) VMware Infrastructure
Systems Management
1 68 (18.48%) Kibana
2 67 (18.21%) Grafana
3 53 (14.40%) Puppet
4 16 (4.35%) Graphite
5 4 (1.09%) Opscode Chef
6 3 (0.82%) Ansible
7 2 (0.54%) Fail2ban
7 2 (0.54%) Failover Clustering
7 2 (0.54%) HAProxy
7 2 (0.54%) NetBackup
7 2 (0.54%) Oozie
7 2 (0.54%) PaperCut
7 2 (0.54%) SCCM
7 2 (0.54%) SCOM
7 2 (0.54%) SCVMM
7 2 (0.54%) SolarWinds Orion
8 1 (0.27%) Kubernetes
8 1 (0.27%) Systems Management Server (SMS)
Vendors
1 361 (98.10%) Google
2 95 (25.82%) Adobe
3 27 (7.34%) Tableau
4 21 (5.71%) Salesforce.com
4 21 (5.71%) Tealium
5 20 (5.43%) Facebook
6 16 (4.35%) Microsoft
6 16 (4.35%) Twitter
6 16 (4.35%) webMethods
7 15 (4.08%) Omniture
8 13 (3.53%) Splunk
9 8 (2.17%) Oracle
10 7 (1.90%) Hootsuite
10 7 (1.90%) hybris
10 7 (1.90%) Sitecore
11 6 (1.63%) ClickTale
11 6 (1.63%) DoubleClick
11 6 (1.63%) Salesforce Marketing Cloud
12 4 (1.09%) Apple
12 4 (1.09%) SAP