Period
to 26 September 2018

The following table provides summary statistics for contract job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 26 September 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK
6 months to
26 Sep 2018
Same period 2017 Same period 2016
Rank 523 543 639
Rank change year-on-year +20 +96 -41
Contract jobs citing Google Analytics 399 344 270
As % of all contract IT jobs advertised in the UK 0.39% 0.35% 0.25%
As % of the Cloud Services category 1.78% 2.31% 2.32%
Number of daily rates quoted 260 229 182
UK median daily rate £425 £400 £350
Median daily rate % change year-on-year +6.25% +14.29% -
10th Percentile £213 £192 £188
90th Percentile £550 £588 £500
UK excluding London median daily rate £400 £400 £325
% change year-on-year - +23.08% -7.14%
Number of hourly rates quoted 7 17 14
UK median hourly rate £13.54 £39.75 £19.61
Median hourly rate % change year-on-year -65.95% +102.70% +19.35%
10th Percentile £11.64 £14.49 £16.55
90th Percentile £89.25 £53.75 £80.95
UK excluding London median hourly rate £13.50 £34.88 £19.61
% change year-on-year -61.28% +77.84% +1.87%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 22,389 14,889 11,647
As % of all contract IT jobs advertised in the UK 21.79% 15.03% 10.91%
Number of daily rates quoted 15,388 10,221 8,075
UK median daily rate £475 £463 £450
Median daily rate % change year-on-year +2.70% +2.78% +9.76%
10th Percentile £305 £270 £275
90th Percentile £648 £625 £605
UK excluding London median daily rate £450 £425 £425
% change year-on-year +5.88% - +6.25%
Number of hourly rates quoted 328 226 181
UK median hourly rate £17.88 £19.81 £18.00
Median hourly rate % change year-on-year -9.78% +10.07% -21.74%
10th Percentile £11.25 £11.25 £11.65
90th Percentile £63.26 £63.75 £50.00
UK excluding London median hourly rate £17.50 £18.50 £17.00
% change year-on-year -5.41% +8.82% -27.66%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics.

Contractor daily rate trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Google Analytics over the 6 months to 26 September 2018.

Contractor daily rate histogram for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics.

Contractor hourly rate trend for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Google Analytics over the 6 months to 26 September 2018.

Contractor hourly rate histogram for Google Analytics in the UK

Google Analytics
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 6 months to 26 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +43 373 £425 +6.25% 173
London +4 208 £425 +6.25% 60
UK excluding London +19 186 £400 - 120
South East +21 77 £481 -1.43% 35
Midlands 0 40 £450 +50.00% 17
West Midlands +10 39 £450 +22.03% 11
North of England -6 34 £313 -19.35% 36
North West -7 19 £300 -41.46% 18
Scotland -25 18 £373 +0.81% 3
East of England -6 14 £156 -44.96% 7
Yorkshire -9 12 £450 +24.14% 15
North East -9 4 £275 -47.62% 3
South West -19 3 £425 +134.48% 18
East Midlands +1 1 - - 6
Wales -25 1 £650 +26.83% 4

For the 6 months to 26 September 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Google Analytics.

1 398 (99.75%) Analytics
2 392 (98.25%) Google
3 151 (37.84%) JavaScript
4 131 (32.83%) Marketing
5 130 (32.58%) Agile Software Development
6 122 (30.58%) SQL
7 107 (26.82%) CSS
8 105 (26.32%) HTML
8 105 (26.32%) Adobe
9 90 (22.56%) SEO
10 87 (21.80%) Web Analytics
11 74 (18.55%) E-Commerce
11 74 (18.55%) jQuery
12 72 (18.05%) User Experience
13 71 (17.79%) Python
14 69 (17.29%) Microservices
15 66 (16.54%) Jenkins
15 66 (16.54%) Gherkin
16 65 (16.29%) Continuous Integration
17 64 (16.04%) MongoDB
17 64 (16.04%) Node.js
18 63 (15.79%) Test Automation
18 63 (15.79%) Google Tag Manager
19 61 (15.29%) Git (software)
20 60 (15.04%) Cucumber
20 60 (15.04%) Ruby
20 60 (15.04%) Grafana
21 59 (14.79%) DevOps
21 59 (14.79%) IntelliJ
21 59 (14.79%) Selenium

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 50 (12.53%) nginx
2 47 (11.78%) Tomcat
3 45 (11.28%) CMS
4 21 (5.26%) Apache
5 17 (4.26%) WebLogic
6 16 (4.01%) JBoss
6 16 (4.01%) WordPress
7 12 (3.01%) Adobe Experience Manager
7 12 (3.01%) Confluence
8 10 (2.51%) SAS
9 9 (2.26%) Drupal
9 9 (2.26%) Elasticsearch
10 6 (1.50%) Sitecore CMS
11 4 (1.00%) Apache Spark
11 4 (1.00%) SharePoint
12 3 (0.75%) Apache Pig
12 3 (0.75%) WebSphere
13 2 (0.50%) BizTalk Server
13 2 (0.50%) MODX
13 2 (0.50%) NetWeaver
Applications
1 31 (7.77%) Microsoft Excel
2 23 (5.76%) Photoshop
3 15 (3.76%) Microsoft Office
4 8 (2.01%) Adobe Illustrator
5 5 (1.25%) InVision
6 4 (1.00%) SPSS
7 3 (0.75%) Adobe Creative Suite
7 3 (0.75%) Microsoft PowerPoint
7 3 (0.75%) MS Visio
7 3 (0.75%) OmniGraffle
7 3 (0.75%) UXPin
8 1 (0.25%) Acrobat
8 1 (0.25%) Adobe After Effects
8 1 (0.25%) Spreadsheet
Business Applications
1 9 (2.26%) Eloqua
2 6 (1.50%) SessionCam
2 6 (1.50%) WebTrends
3 5 (1.25%) Dynamics NAV
4 2 (0.50%) FastStats
4 2 (0.50%) SAP Hybris
5 1 (0.25%) Adobe Campaign
5 1 (0.25%) Magento
5 1 (0.25%) SAP S/4HANA
Cloud Services
1 63 (15.79%) Google Tag Manager
2 58 (14.54%) Adobe Analytics
3 52 (13.03%) GitHub
4 32 (8.02%) Google Cloud Platform
5 16 (4.01%) Microsoft Azure
6 13 (3.26%) Amazon AWS
7 11 (2.76%) G Suite
8 8 (2.01%) AdWords
8 8 (2.01%) Azure Data Factory
9 7 (1.75%) Slack
10 4 (1.00%) Amazon S3
11 3 (0.75%) Amazon EC2
11 3 (0.75%) Apple Pay
11 3 (0.75%) npm
12 2 (0.50%) Akamai
12 2 (0.50%) Data Lake Analytics
12 2 (0.50%) Firebase
12 2 (0.50%) IaaS
12 2 (0.50%) MailChimp
12 2 (0.50%) Mailgun
Communications & Networking
1 48 (12.03%) SSL
2 46 (11.53%) HTTP
2 46 (11.53%) TCP/IP
3 7 (1.75%) Skype
4 4 (1.00%) DNS
4 4 (1.00%) Internet
5 2 (0.50%) Firewall
5 2 (0.50%) SMS
Database & Business Intelligence
1 64 (16.04%) MongoDB
2 53 (13.28%) NoSQL
3 32 (8.02%) BigQuery
4 25 (6.27%) Power BI
5 19 (4.76%) SQL Server
6 17 (4.26%) Big Data
6 17 (4.26%) Data Warehouse
7 14 (3.51%) MySQL
8 10 (2.51%) SQL Server Integration Services
8 10 (2.51%) SQL Server Reporting Services
9 9 (2.26%) Qlik Sense
10 8 (2.01%) Azure SQL Data Warehouse
11 6 (1.50%) PostgreSQL
11 6 (1.50%) Relational Database
12 5 (1.25%) Data Lake
12 5 (1.25%) Hadoop
12 5 (1.25%) SQL Server 2016
13 4 (1.00%) Amazon Redshift
13 4 (1.00%) Apache Hive
13 4 (1.00%) BusinessObjects
Development Applications
1 66 (16.54%) Jenkins
2 61 (15.29%) Git (software)
3 60 (15.04%) Cucumber
4 59 (14.79%) IntelliJ
4 59 (14.79%) Selenium
5 55 (13.78%) Gatling
6 52 (13.03%) gulp
7 48 (12.03%) Sublime Text
8 46 (11.53%) Ant
9 40 (10.03%) Grunt
10 38 (9.52%) Karma Test Runner
11 30 (7.52%) JIRA
12 21 (5.26%) JUnit
13 16 (4.01%) Eclipse
14 14 (3.51%) Axure RP
14 14 (3.51%) Bitbucket
15 13 (3.26%) Visual Studio Code
15 13 (3.26%) WebDriver
16 9 (2.26%) Artifactory
17 7 (1.75%) Jasmine
General
1 131 (32.83%) Marketing
2 30 (7.52%) Finance
3 18 (4.51%) Retail
4 12 (3.01%) Advertising
5 7 (1.75%) Publishing
6 5 (1.25%) French Language
7 4 (1.00%) Law
7 4 (1.00%) Telecoms
8 3 (0.75%) German Language
8 3 (0.75%) Legal
8 3 (0.75%) Manufacturing
8 3 (0.75%) Thai Language
9 2 (0.50%) Banking
9 2 (0.50%) Multimedia
10 1 (0.25%) Automotive
10 1 (0.25%) Billing
10 1 (0.25%) Interactive Media
10 1 (0.25%) Pharmaceutical
10 1 (0.25%) Russian Language
Job Titles
1 125 (31.33%) Analyst
2 97 (24.31%) Developer
3 42 (10.53%) Web Analyst
4 38 (9.52%) Digital Analyst
5 32 (8.02%) Google Analytics Analyst
6 31 (7.77%) Scala Developer
7 25 (6.27%) Web Manager
8 24 (6.02%) Data Analyst
9 22 (5.51%) Web Analytics Analyst
10 21 (5.26%) Analytics Manager
11 20 (5.01%) Consultant
12 19 (4.76%) Google Analytics Web Analyst
13 18 (4.51%) Business Analyst
14 17 (4.26%) Java Developer
15 16 (4.01%) Designer
15 16 (4.01%) Front End Developer (Client-Side Developer)
16 13 (3.26%) Google Analytics Manager
16 13 (3.26%) Marketing Analyst
17 12 (3.01%) Technical Analyst
17 12 (3.01%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 107 (26.82%) CSS
2 105 (26.32%) HTML
3 74 (18.55%) jQuery
4 66 (16.54%) Gherkin
5 64 (16.04%) Node.js
6 47 (11.78%) HTML5
7 46 (11.53%) Servlets
8 45 (11.28%) AngularJS
9 41 (10.28%) Play Framework
10 35 (8.77%) XML
11 30 (7.52%) JSON
12 28 (7.02%) REST
13 23 (5.76%) Spring
14 21 (5.26%) J2EE
14 21 (5.26%) Sass
14 21 (5.26%) SOAP
15 19 (4.76%) Hibernate
16 16 (4.01%) EJB
16 16 (4.01%) J2SE
17 14 (3.51%) RESTful
Miscellaneous
1 72 (18.05%) User Experience
2 53 (13.28%) Analytical Skills
3 30 (7.52%) Social Media
4 22 (5.51%) Algorithms
5 15 (3.76%) Mobile App
6 10 (2.51%) Management Information System
7 9 (2.26%) Computer Science
8 7 (1.75%) Blog
9 6 (1.50%) Greenfield Project
10 5 (1.25%) Data Structures
10 5 (1.25%) Fintech
11 4 (1.00%) Handset
12 3 (0.75%) Graphic Design
13 2 (0.50%) Analytical Mindset
13 2 (0.50%) Credit Risk
13 2 (0.50%) iPhone
13 2 (0.50%) Linux Command Line
13 2 (0.50%) Video on Demand
13 2 (0.50%) Virtual Team
13 2 (0.50%) Web 2.0
Operating Systems
1 57 (14.29%) Linux
2 53 (13.28%) Windows
3 51 (12.78%) Ubuntu
4 22 (5.51%) Unix
5 8 (2.01%) Android
6 7 (1.75%) Apple iOS
6 7 (1.75%) Mac OS
7 4 (1.00%) Mac OS X
8 2 (0.50%) CentOS
8 2 (0.50%) DC/OS
9 1 (0.25%) Red Hat Enterprise Linux
9 1 (0.25%) Windows Server
Processes & Methodologies
1 398 (99.75%) Analytics
2 130 (32.58%) Agile Software Development
3 90 (22.56%) SEO
4 87 (21.80%) Web Analytics
5 74 (18.55%) E-Commerce
6 69 (17.29%) Microservices
7 65 (16.29%) Continuous Integration
8 63 (15.79%) Test Automation
9 59 (14.79%) DevOps
10 54 (13.53%) Digital Marketing
11 51 (12.78%) Open Source
11 51 (12.78%) Web Development
12 46 (11.53%) Configuration Management
13 41 (10.28%) Pay per click
14 36 (9.02%) Scrum
15 34 (8.52%) Business Intelligence
16 33 (8.27%) Content Management
17 30 (7.52%) Continuous Improvement
17 30 (7.52%) Visualisation
18 27 (6.77%) Tag Management
Programming Languages
1 151 (37.84%) JavaScript
2 122 (30.58%) SQL
3 71 (17.79%) Python
4 60 (15.04%) Ruby
5 57 (14.29%) Java
6 55 (13.78%) Groovy
7 51 (12.78%) Scala
8 49 (12.28%) C#
9 46 (11.53%) Haskell
9 46 (11.53%) Perl
10 18 (4.51%) PHP
11 13 (3.26%) R
12 7 (1.75%) Bash Shell
13 6 (1.50%) VBA
14 4 (1.00%) CoffeeScript
15 3 (0.75%) Apple Swift
15 3 (0.75%) Objective-C
16 2 (0.50%) PL/SQL
16 2 (0.50%) SOQL
17 1 (0.25%) Java 8
Qualifications
1 27 (6.77%) Degree
2 5 (1.25%) Security Cleared
3 4 (1.00%) SC Cleared
4 3 (0.75%) BPSS Clearance
4 3 (0.75%) MBA
5 2 (0.50%) Computer Science Degree
5 2 (0.50%) DBS Check
5 2 (0.50%) Master's Degree
6 1 (0.25%) Analytics IQ
6 1 (0.25%) APMP
6 1 (0.25%) CBAP
6 1 (0.25%) ISEB
6 1 (0.25%) Numerate Degree
6 1 (0.25%) OCPJP
6 1 (0.25%) PMI Certification
6 1 (0.25%) PMP
6 1 (0.25%) Sun Certification
Quality Assurance & Compliance
1 31 (7.77%) QA
2 6 (1.50%) GDPR
3 5 (1.25%) PCI DSS
4 4 (1.00%) Data Quality
5 3 (0.75%) Disclosure Scotland
5 3 (0.75%) WCAG
6 1 (0.25%) Actionable Recommendations
6 1 (0.25%) GxP
6 1 (0.25%) SLA
System Software
1 52 (13.03%) Docker
2 3 (0.75%) Apache Flume
3 2 (0.50%) Active Directory
3 2 (0.50%) Postfix
4 1 (0.25%) VirtualBox
4 1 (0.25%) VMware Infrastructure
4 1 (0.25%) Xen
Systems Management
1 60 (15.04%) Grafana
2 58 (14.54%) Kibana
3 49 (12.28%) Puppet
4 12 (3.01%) Graphite
5 4 (1.00%) Ansible
5 4 (1.00%) Opscode Chef
6 3 (0.75%) Kubernetes
6 3 (0.75%) Oozie
7 2 (0.50%) Fail2ban
7 2 (0.50%) HAProxy
7 2 (0.50%) Systems Management Server (SMS)
8 1 (0.25%) Ambari
8 1 (0.25%) Nagios
8 1 (0.25%) OpenNMS
8 1 (0.25%) Single Sign-On
8 1 (0.25%) ZABBIX
Vendors
1 392 (98.25%) Google
2 105 (26.32%) Adobe
3 39 (9.77%) Tableau
4 32 (8.02%) Tealium
5 21 (5.26%) Microsoft
6 19 (4.76%) Omniture
7 16 (4.01%) Salesforce.com
8 15 (3.76%) Facebook
9 13 (3.26%) webMethods
10 12 (3.01%) Twitter
11 11 (2.76%) Oracle
11 11 (2.76%) Splunk
12 9 (2.26%) hybris
12 9 (2.26%) Sitecore
13 8 (2.01%) ClickTale
13 8 (2.01%) DoubleClick
13 8 (2.01%) Salesforce Marketing Cloud
14 7 (1.75%) SAP
15 5 (1.25%) Snowplow
16 4 (1.00%) Optimizely