Period
to 19 July 2018

The following table provides summary statistics for contract job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 19 July 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK
6 months to
19 Jul 2018
Same period 2017 Same period 2016
Rank 543 545 672
Rank change year-on-year +2 +127 -62
Contract jobs citing Google Analytics 370 297 234
As % of all contract IT jobs advertised in the UK 0.36% 0.31% 0.21%
As % of the Cloud Services category 1.72% 2.24% 2.21%
Number of daily rates quoted 251 198 164
UK median daily rate £400 £375 £349
Median daily rate % change year-on-year +6.67% +7.53% -0.36%
10th Percentile £250 £200 £175
90th Percentile £550 £538 £494
UK excluding London median daily rate £380 £340 £338
% change year-on-year +11.76% +0.74% -2.17%
Number of hourly rates quoted 10 14 7
UK median hourly rate £15.42 £45.00 £19.61
Median hourly rate % change year-on-year -65.73% +129.47% +19.35%
10th Percentile £12.53 £15.02 £16.00
90th Percentile £28.79 £105.38 £21.05
UK excluding London median hourly rate £13.54 £40.00 £19.61
% change year-on-year -66.16% +103.98% +15.35%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 21,456 13,254 10,566
As % of all contract IT jobs advertised in the UK 20.74% 13.92% 9.60%
Number of daily rates quoted 14,669 9,069 7,365
UK median daily rate £475 £455 £450
Median daily rate % change year-on-year +4.40% +1.11% +10.43%
10th Percentile £306 £275 £288
90th Percentile £638 £625 £600
UK excluding London median daily rate £440 £425 £425
% change year-on-year +3.53% - +6.25%
Number of hourly rates quoted 306 194 166
UK median hourly rate £19.00 £19.00 £19.00
10th Percentile £11.80 £10.97 £11.66
90th Percentile £58.13 £59.20 £46.88
UK excluding London median hourly rate £17.50 £17.50 £16.00
% change year-on-year - +9.38% -20.00%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics.

Contractor daily rate trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Google Analytics over the 6 months to 19 July 2018.

Contractor daily rate histogram for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics.

Contractor hourly rate trend for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Google Analytics over the 6 months to 19 July 2018.

Contractor hourly rate histogram for Google Analytics in the UK

Google Analytics
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 6 months to 19 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +16 358 £400 +6.67% 165
London +5 208 £425 +13.33% 75
UK excluding London +24 160 £380 +11.76% 93
South East +21 66 £388 -17.33% 25
North of England -1 37 £350 -5.08% 28
East of England +11 22 £400 +40.91% 9
Midlands -13 19 £508 +84.55% 19
North West -7 17 £345 -50.71% 19
Yorkshire -20 14 £438 +45.83% 8
South West +12 11 £380 +85.37% 9
West Midlands -18 10 £508 +62.40% 14
East Midlands -2 9 - - 5
Scotland -57 7 £413 +21.32% 1
North East - 7 £275 - 1
Wales - 1 £363 - 1

For the 6 months to 19 July 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Google Analytics.

1 368 (99.46%) Analytics
2 358 (96.76%) Google
3 116 (31.35%) SQL
4 114 (30.81%) Agile Software Development
5 112 (30.27%) Marketing
6 103 (27.84%) Adobe
7 96 (25.95%) JavaScript
8 84 (22.70%) Analytical Skills
9 79 (21.35%) Web Analytics
10 78 (21.08%) E-Commerce
11 76 (20.54%) HTML
12 74 (20.00%) CSS
12 74 (20.00%) User Experience
13 73 (19.73%) SEO
13 73 (19.73%) Adobe Analytics
14 69 (18.65%) Python
15 50 (13.51%) Digital Analytics
16 49 (13.24%) Tableau
17 48 (12.97%) Digital Marketing
18 46 (12.43%) Google Tag Manager
19 45 (12.16%) jQuery
20 43 (11.62%) NoSQL
21 39 (10.54%) Node.js
21 39 (10.54%) Docker
22 38 (10.27%) MongoDB
22 38 (10.27%) Data Analysis
22 38 (10.27%) Degree
22 38 (10.27%) Microsoft Excel
23 37 (10.00%) Visualisation
24 36 (9.73%) CMS

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 36 (9.73%) CMS
2 25 (6.76%) nginx
3 24 (6.49%) SAS
4 22 (5.95%) Tomcat
5 17 (4.59%) Elasticsearch
6 15 (4.05%) Apache Spark
6 15 (4.05%) WordPress
7 14 (3.78%) Adobe Experience Manager
7 14 (3.78%) Apache Pig
8 10 (2.70%) Apache
9 9 (2.43%) Drupal
10 5 (1.35%) JBoss
10 5 (1.35%) Sitecore CMS
10 5 (1.35%) WebLogic
11 4 (1.08%) SharePoint
12 2 (0.54%) BizTalk Server
12 2 (0.54%) IIS
12 2 (0.54%) MODX
12 2 (0.54%) NetWeaver
12 2 (0.54%) WebSphere
Applications
1 38 (10.27%) Microsoft Excel
2 28 (7.57%) Photoshop
3 13 (3.51%) Microsoft Office
4 10 (2.70%) SPSS
5 7 (1.89%) InVision
6 6 (1.62%) Adobe Creative Suite
6 6 (1.62%) Adobe Illustrator
6 6 (1.62%) Microsoft PowerPoint
7 1 (0.27%) Adobe After Effects
7 1 (0.27%) InDesign
7 1 (0.27%) Microsoft Project
Business Applications
1 6 (1.62%) Eloqua
2 5 (1.35%) Dynamics NAV
3 3 (0.81%) Adobe Campaign
3 3 (0.81%) SessionCam
4 2 (0.54%) FastStats
4 2 (0.54%) SAP Hybris
4 2 (0.54%) WebTrends
5 1 (0.27%) Dynamics CRM
5 1 (0.27%) Revive Adserver
5 1 (0.27%) SDL Web 8
Cloud Services
1 73 (19.73%) Adobe Analytics
2 46 (12.43%) Google Tag Manager
3 35 (9.46%) Google Cloud Platform
4 28 (7.57%) Amazon AWS
5 18 (4.86%) GitHub
6 14 (3.78%) Amazon S3
7 12 (3.24%) Amazon EC2
8 11 (2.97%) Microsoft Azure
9 9 (2.43%) AdWords
10 8 (2.16%) PaaS
11 6 (1.62%) Azure Data Factory
12 5 (1.35%) npm
13 3 (0.81%) G Suite
14 2 (0.54%) Adobe Creative Cloud
14 2 (0.54%) Akamai
14 2 (0.54%) Data Lake Analytics
14 2 (0.54%) Firebase
14 2 (0.54%) IaaS
14 2 (0.54%) Mailgun
14 2 (0.54%) SaaS
Communications & Networking
1 24 (6.49%) SSL
2 22 (5.95%) HTTP
3 21 (5.68%) TCP/IP
4 8 (2.16%) Internet
5 4 (1.08%) DNS
6 3 (0.81%) LAN
6 3 (0.81%) SMS
7 2 (0.54%) Firewall
7 2 (0.54%) FTP
Database & Business Intelligence
1 43 (11.62%) NoSQL
2 38 (10.27%) MongoDB
3 35 (9.46%) BigQuery
4 30 (8.11%) Big Data
5 22 (5.95%) Data Warehouse
5 22 (5.95%) Power BI
6 20 (5.41%) Hadoop
7 18 (4.86%) MySQL
8 17 (4.59%) SQL Server
9 15 (4.05%) Apache Hive
10 12 (3.24%) PostgreSQL
11 11 (2.97%) Amazon Redshift
12 8 (2.16%) QlikView
12 8 (2.16%) SQL Server Integration Services
12 8 (2.16%) SQL Server Reporting Services
13 7 (1.89%) Qlik Sense
14 6 (1.62%) Azure SQL Data Warehouse
14 6 (1.62%) OLAP
14 6 (1.62%) SQL Server 2016
15 5 (1.35%) OLAP Cube
Development Applications
1 26 (7.03%) Jenkins
2 24 (6.49%) Selenium
3 22 (5.95%) Cucumber
3 22 (5.95%) Git (software)
4 21 (5.68%) Ant
4 21 (5.68%) Gatling
4 21 (5.68%) IntelliJ
5 18 (4.86%) gulp
6 16 (4.32%) Grunt
6 16 (4.32%) JIRA
7 15 (4.05%) Axure RP
8 14 (3.78%) Sublime Text
9 13 (3.51%) Karma Test Runner
10 11 (2.97%) Visual Website Optimizer
11 5 (1.35%) Eclipse
11 5 (1.35%) Jasmine
11 5 (1.35%) JUnit
11 5 (1.35%) webpack
12 2 (0.54%) SoapUI
12 2 (0.54%) Visual Studio Team System
General
1 112 (30.27%) Marketing
2 34 (9.19%) Finance
3 25 (6.76%) Retail
4 23 (6.22%) Advertising
5 8 (2.16%) Law
6 6 (1.62%) Banking
6 6 (1.62%) Publishing
7 5 (1.35%) German Language
7 5 (1.35%) Legal
7 5 (1.35%) Telecoms
8 4 (1.08%) Private Banking
8 4 (1.08%) Retail Banking
9 3 (0.81%) French Language
9 3 (0.81%) Manufacturing
9 3 (0.81%) Thai Language
10 1 (0.27%) Automotive
10 1 (0.27%) Billing
10 1 (0.27%) Interactive Media
10 1 (0.27%) Italian Language
10 1 (0.27%) Russian Language
Job Titles
1 121 (32.70%) Analyst
2 65 (17.57%) Developer
3 46 (12.43%) Digital Analyst
4 40 (10.81%) Data Analyst
5 38 (10.27%) Web Analyst
6 28 (7.57%) Web Manager
7 25 (6.76%) Analytics Manager
8 21 (5.68%) Data Engineer
8 21 (5.68%) Google Analytics Analyst
9 20 (5.41%) Web Analytics Analyst
10 19 (5.14%) Consultant
10 19 (5.14%) Performance Analyst
11 17 (4.59%) Designer
11 17 (4.59%) Scala Developer
12 16 (4.32%) Digital Performance Analyst
12 16 (4.32%) UX Designer
13 15 (4.05%) Google Analytics Manager
14 14 (3.78%) Senior Analyst
15 13 (3.51%) Python Engineer
15 13 (3.51%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 76 (20.54%) HTML
2 74 (20.00%) CSS
3 45 (12.16%) jQuery
4 39 (10.54%) Node.js
5 30 (8.11%) HTML5
6 25 (6.76%) AngularJS
7 23 (6.22%) Gherkin
8 22 (5.95%) Kafka
8 22 (5.95%) XML
9 21 (5.68%) Servlets
10 19 (5.14%) CSS3
11 16 (4.32%) JSON
12 15 (4.05%) Play Framework
13 13 (3.51%) .NET
14 12 (3.24%) React
15 11 (2.97%) REST
16 10 (2.70%) J2EE
17 8 (2.16%) Hibernate
17 8 (2.16%) Spring
17 8 (2.16%) Web Services
Miscellaneous
1 84 (22.70%) Analytical Skills
2 74 (20.00%) User Experience
3 35 (9.46%) Social Media
4 23 (6.22%) Algorithms
5 20 (5.41%) Computer Science
6 14 (3.78%) Data Structures
6 14 (3.78%) Fintech
7 10 (2.70%) Greenfield Project
8 9 (2.43%) Mobile App
9 8 (2.16%) Management Information System
10 5 (1.35%) Blog
11 4 (1.08%) Handset
11 4 (1.08%) Video on Demand
12 3 (0.81%) Analytical Mindset
12 3 (0.81%) Linux Command Line
13 2 (0.54%) Credit Risk
13 2 (0.54%) Market Risk
13 2 (0.54%) Taxonomies
13 2 (0.54%) Virtual Team
14 1 (0.27%) Clustering
Operating Systems
1 32 (8.65%) Linux
2 24 (6.49%) Windows
3 22 (5.95%) Ubuntu
4 10 (2.70%) Unix
5 5 (1.35%) Android
6 4 (1.08%) Apple iOS
7 2 (0.54%) DC/OS
8 1 (0.27%) CentOS
8 1 (0.27%) Red Hat Enterprise Linux
8 1 (0.27%) Windows Server
Processes & Methodologies
1 368 (99.46%) Analytics
2 114 (30.81%) Agile Software Development
3 79 (21.35%) Web Analytics
4 78 (21.08%) E-Commerce
5 73 (19.73%) SEO
6 50 (13.51%) Digital Analytics
7 48 (12.97%) Digital Marketing
8 38 (10.27%) Data Analysis
9 37 (10.00%) Visualisation
10 35 (9.46%) DevOps
11 34 (9.19%) Business Intelligence
12 33 (8.92%) Pay per click
13 32 (8.65%) Microservices
13 32 (8.65%) Web Development
14 31 (8.38%) A/B Testing
15 29 (7.84%) Open Source
15 29 (7.84%) Problem-Solving
15 29 (7.84%) Test Automation
16 28 (7.57%) Data Analytics
17 27 (7.30%) Continuous Integration
Programming Languages
1 116 (31.35%) SQL
2 96 (25.95%) JavaScript
3 69 (18.65%) Python
4 35 (9.46%) Scala
5 33 (8.92%) C#
6 32 (8.65%) Java
7 30 (8.11%) R
8 22 (5.95%) Groovy
8 22 (5.95%) Ruby
9 21 (5.68%) Haskell
9 21 (5.68%) Perl
10 18 (4.86%) PHP
11 7 (1.89%) VBA
12 6 (1.62%) PL/SQL
13 5 (1.35%) ES6
14 3 (0.81%) T-SQL
15 1 (0.27%) Apple Swift
15 1 (0.27%) Jython
15 1 (0.27%) MATLAB
15 1 (0.27%) Objective-C
Qualifications
1 38 (10.27%) Degree
2 6 (1.62%) Numerate Degree
2 6 (1.62%) Security Cleared
3 5 (1.35%) Computer Science Degree
4 3 (0.81%) MBA
5 2 (0.54%) Master's Degree
5 2 (0.54%) SC Cleared
6 1 (0.27%) Analytics IQ
6 1 (0.27%) PMI Certification
6 1 (0.27%) PMP
Quality Assurance & Compliance
1 20 (5.41%) QA
2 11 (2.97%) GDPR
3 6 (1.62%) Data Quality
3 6 (1.62%) PCI DSS
4 1 (0.27%) SLA
System Software
1 39 (10.54%) Docker
2 10 (2.70%) Apache Flume
3 2 (0.54%) Active Directory
3 2 (0.54%) Postfix
4 1 (0.27%) VirtualBox
4 1 (0.27%) VMware Infrastructure
4 1 (0.27%) Xen
Systems Management
1 25 (6.76%) Puppet
2 23 (6.22%) Grafana
3 22 (5.95%) Kibana
4 10 (2.70%) Oozie
5 5 (1.35%) Ambari
5 5 (1.35%) Systems Management Server (SMS)
6 4 (1.08%) Ansible
6 4 (1.08%) Opscode Chef
7 2 (0.54%) Fail2ban
7 2 (0.54%) HAProxy
7 2 (0.54%) Kubernetes
8 1 (0.27%) logstash
8 1 (0.27%) Nagios
8 1 (0.27%) OpenNMS
8 1 (0.27%) Single Sign-On
8 1 (0.27%) ZABBIX
Vendors
1 358 (96.76%) Google
2 103 (27.84%) Adobe
3 49 (13.24%) Tableau
4 21 (5.68%) Tealium
5 20 (5.41%) Microsoft
6 18 (4.86%) Salesforce.com
7 12 (3.24%) Hotjar
8 11 (2.97%) ClickTale
8 11 (2.97%) Optimizely
9 10 (2.70%) Oracle
9 10 (2.70%) Twitter
10 9 (2.43%) Crazy Egg
10 9 (2.43%) Facebook
10 9 (2.43%) hybris
11 8 (2.16%) Omniture
12 7 (1.89%) Sitecore
13 6 (1.62%) Coremetrics
13 6 (1.62%) Marketo
14 5 (1.35%) DoubleClick
14 5 (1.35%) webMethods