Period
to 19 February 2018

The following table provides summary statistics for contract job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 19 February 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK
6 months to
19 Feb 2018
Same period 2017 Same period 2016
Rank 487 528 619
Rank change year-on-year +41 +91 +9
Contract jobs citing Google Analytics 424 315 285
As % of all contract IT jobs advertised in the UK 0.42% 0.33% 0.26%
As % of the Cloud Services category 2.31% 2.63% 3.59%
Number of daily rates quoted 269 208 187
UK median daily rate £400 £350 £350
Median daily rate % change year-on-year +14.29% - +7.69%
10th Percentile £224 £199 £163
90th Percentile £550 £503 £438
UK excluding London median daily rate £375 £350 £350
% change year-on-year +7.14% - +16.67%
Number of hourly rates quoted 22 8 10
UK median hourly rate £26.78 £18.00 £19.47
Median hourly rate % change year-on-year +48.75% -7.56% -48.07%
10th Percentile £13.30 £16.25 £13.48
90th Percentile £34.75 £108.25 £35.03
UK excluding London median hourly rate £14.48 £18.00 £14.50
% change year-on-year -19.58% +24.14% -63.75%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 18,349 11,959 7,931
As % of all contract IT jobs advertised in the UK 18.22% 12.65% 7.35%
Number of daily rates quoted 12,710 8,287 5,483
UK median daily rate £475 £450 £425
Median daily rate % change year-on-year +5.56% +5.88% -
10th Percentile £300 £281 £274
90th Percentile £625 £613 £600
UK excluding London median daily rate £438 £425 £400
% change year-on-year +2.94% +6.25% -
Number of hourly rates quoted 235 166 123
UK median hourly rate £20.00 £18.00 £20.00
Median hourly rate % change year-on-year +11.11% -10.00% -11.11%
10th Percentile £11.10 £11.13 £11.00
90th Percentile £52.30 £56.75 £57.50
UK excluding London median hourly rate £16.88 £17.00 £19.50
% change year-on-year -0.74% -12.80% -2.53%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics.

Contractor daily rate trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Google Analytics over the 6 months to 19 February 2018.

Contractor daily rate histogram for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics.

Contractor hourly rate trend for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Google Analytics over the 6 months to 19 February 2018.

Contractor hourly rate histogram for Google Analytics in the UK

Google Analytics
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 6 months to 19 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +63 392 £400 +14.29% 212
London -1 224 £413 +17.86% 83
UK excluding London +64 200 £375 +7.14% 133
South East +6 64 £350 +27.27% 42
East of England +25 45 £350 +75.00% 15
North of England +41 35 £400 +30.08% 38
Midlands +3 30 £400 -5.88% 20
North West +19 21 £390 +30.00% 21
East Midlands +15 21 £388 -8.82% 2
Wales - 16 £560 - 3
Scotland -24 15 £394 +31.25% 1
West Midlands -3 9 £450 +7.14% 18
Yorkshire -5 9 £481 +32.76% 15
South West +15 6 £371 +23.75% 14
North East - 5 £450 - 2

For the 6 months to 19 February 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Google Analytics.

1 421 (99.29%) Analytics
2 409 (96.46%) Google
3 149 (35.14%) Agile Software Development
4 146 (34.43%) Marketing
5 132 (31.13%) Analytical Skills
6 121 (28.54%) JavaScript
7 113 (26.65%) HTML
8 104 (24.53%) E-Commerce
9 101 (23.82%) Web Analytics
10 97 (22.88%) Adobe
11 86 (20.28%) CSS
12 82 (19.34%) User Experience
13 70 (16.51%) Adobe Analytics
14 69 (16.27%) SQL
14 69 (16.27%) SEO
15 61 (14.39%) Amazon AWS
16 60 (14.15%) MongoDB
17 56 (13.21%) Digital Marketing
18 55 (12.97%) Java
19 53 (12.50%) jQuery
20 52 (12.26%) Tableau
20 52 (12.26%) Digital Analytics
21 51 (12.03%) Degree
22 50 (11.79%) C#
23 49 (11.56%) Python
24 48 (11.32%) Microsoft Excel
24 48 (11.32%) Data Analysis
25 47 (11.08%) Node.js
26 46 (10.85%) CMS
27 44 (10.38%) .NET

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 46 (10.85%) CMS
2 20 (4.72%) SharePoint
2 20 (4.72%) WordPress
3 18 (4.25%) Drupal
4 17 (4.01%) SAS
5 16 (3.77%) Adobe Experience Manager
6 10 (2.36%) Apache Spark
6 10 (2.36%) nginx
6 10 (2.36%) Tomcat
7 9 (2.12%) WebLogic
8 7 (1.65%) Apache Pig
8 7 (1.65%) Sitecore CMS
9 5 (1.18%) Apache
9 5 (1.18%) Elasticsearch
9 5 (1.18%) Oracle SOA Suite
9 5 (1.18%) WebSphere
9 5 (1.18%) WebSphere Application Server
10 4 (0.94%) JBoss
10 4 (0.94%) Umbraco
11 3 (0.71%) Confluence
Applications
1 48 (11.32%) Microsoft Excel
2 38 (8.96%) Photoshop
3 27 (6.37%) Microsoft PowerPoint
4 10 (2.36%) SPSS
5 9 (2.12%) Adobe Illustrator
5 9 (2.12%) Microsoft Office
6 4 (0.94%) MS Visio
6 4 (0.94%) Spreadsheet
7 2 (0.47%) Adobe Premiere
8 1 (0.24%) Gephi
8 1 (0.24%) InVision
Business Applications
1 15 (3.54%) WebTrends
2 8 (1.89%) Adobe Campaign
3 3 (0.71%) Magento
3 3 (0.71%) Oracle CRM
3 3 (0.71%) Oracle CRM On Demand
3 3 (0.71%) Radian6
3 3 (0.71%) Social Studio
4 2 (0.47%) Eloqua
4 2 (0.47%) Payment Gateway
4 2 (0.47%) SAP Hybris
5 1 (0.24%) Dynamics CRM
5 1 (0.24%) Revive Adserver
5 1 (0.24%) SessionCam
5 1 (0.24%) Sprinklr
Cloud Services
1 70 (16.51%) Adobe Analytics
2 61 (14.39%) Amazon AWS
3 28 (6.60%) AdWords
4 26 (6.13%) PaaS
5 24 (5.66%) Google Tag Manager
6 19 (4.48%) Google Cloud Platform
7 16 (3.77%) GitHub
8 7 (1.65%) Silverpop
9 6 (1.42%) Amazon S3
10 5 (1.18%) Amazon EC2
10 5 (1.18%) Google Checkout
11 3 (0.71%) Salesforce Service Cloud
11 3 (0.71%) Trello
12 2 (0.47%) AWS Lambda
12 2 (0.47%) Basecamp
12 2 (0.47%) MailChimp
12 2 (0.47%) npm
12 2 (0.47%) Serverless
12 2 (0.47%) Slack
12 2 (0.47%) SurveyMonkey
Communications & Networking
1 19 (4.48%) Internet
2 13 (3.07%) HTTP
3 10 (2.36%) SSL
3 10 (2.36%) TCP/IP
4 4 (0.94%) Intranet
5 3 (0.71%) SMS
6 2 (0.47%) LAN
7 1 (0.24%) FTP
Database & Business Intelligence
1 60 (14.15%) MongoDB
2 42 (9.91%) NoSQL
3 22 (5.19%) MySQL
4 21 (4.95%) PostgreSQL
5 19 (4.48%) BigQuery
6 17 (4.01%) Big Data
6 17 (4.01%) Event Store
6 17 (4.01%) Relational Database
7 14 (3.30%) Hadoop
8 11 (2.59%) Apache Hive
9 10 (2.36%) Power BI
10 9 (2.12%) Data Mining
11 7 (1.65%) SQL Server
12 6 (1.42%) Amazon Redshift
12 6 (1.42%) Oracle Reports
13 5 (1.18%) Data Warehouse
13 5 (1.18%) Endeca
13 5 (1.18%) HBase
13 5 (1.18%) SQL Server 2008
13 5 (1.18%) SQL Server 2012
Development Applications
1 38 (8.96%) Jenkins
2 19 (4.48%) Git (software)
2 19 (4.48%) JIRA
3 17 (4.01%) Selenium
4 15 (3.54%) Ant
5 14 (3.30%) Cucumber
5 14 (3.30%) Grunt
6 13 (3.07%) gulp
6 13 (3.07%) Visual Website Optimizer
7 12 (2.83%) Karma Test Runner
8 11 (2.59%) Sublime Text
9 10 (2.36%) Gatling
9 10 (2.36%) IntelliJ
10 9 (2.12%) Axure RP
10 9 (2.12%) Eclipse
10 9 (2.12%) Subversion
11 5 (1.18%) Hudson
11 5 (1.18%) Maven
12 4 (0.94%) Bitbucket
12 4 (0.94%) JUnit
General
1 146 (34.43%) Marketing
2 37 (8.73%) Advertising
3 30 (7.08%) Retail
4 28 (6.60%) Finance
5 15 (3.54%) Publishing
6 13 (3.07%) Telecoms
7 12 (2.83%) Banking
8 11 (2.59%) Legal
9 7 (1.65%) French Language
9 7 (1.65%) German Language
9 7 (1.65%) Law
10 4 (0.94%) Electronics
11 3 (0.71%) Games
11 3 (0.71%) Private Banking
11 3 (0.71%) Retail Banking
12 1 (0.24%) Investment Banking
12 1 (0.24%) Local Government
12 1 (0.24%) Manufacturing
12 1 (0.24%) Pharmaceutical
Job Titles
1 130 (30.66%) Analyst
2 75 (17.69%) Developer
3 46 (10.85%) Digital Analyst
4 38 (8.96%) Data Analyst
5 33 (7.78%) Architect
6 27 (6.37%) Consultant
7 26 (6.13%) Solutions Architect
8 25 (5.90%) E-Commerce Architect
8 25 (5.90%) E-Commerce Solution Architect
8 25 (5.90%) Google Analytics Analyst
8 25 (5.90%) Web Analyst
9 23 (5.42%) Designer
10 19 (4.48%) Business Analyst
11 18 (4.25%) Analytics Consultant
11 18 (4.25%) Senior Analyst
12 17 (4.01%) Digital Architect
12 17 (4.01%) Insight Analyst
12 17 (4.01%) Performance Analyst
13 16 (3.77%) Web Developer
14 15 (3.54%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 113 (26.65%) HTML
2 86 (20.28%) CSS
3 53 (12.50%) jQuery
4 47 (11.08%) Node.js
5 44 (10.38%) .NET
6 42 (9.91%) HTML5
7 40 (9.43%) Web Services
8 33 (7.78%) CSS3
8 33 (7.78%) Kafka
9 31 (7.31%) AngularJS
9 31 (7.31%) REST
10 26 (6.13%) .NET Core
11 25 (5.90%) Play Framework
12 18 (4.25%) XML
13 17 (4.01%) Dropwizard
14 14 (3.30%) Sass
15 13 (3.07%) React
15 13 (3.07%) SOAP
16 12 (2.83%) JSON
16 12 (2.83%) RESTful
Miscellaneous
1 132 (31.13%) Analytical Skills
2 82 (19.34%) User Experience
3 36 (8.49%) Social Media
4 22 (5.19%) Computer Science
5 16 (3.77%) Fintech
6 14 (3.30%) Algorithms
6 14 (3.30%) Mobile App
7 10 (2.36%) FMCG
8 9 (2.12%) Blog
8 9 (2.12%) Greenfield Project
9 7 (1.65%) Data Structures
9 7 (1.65%) Marketing Technology
10 5 (1.18%) Management Information System
10 5 (1.18%) Public Cloud
11 3 (0.71%) Analytical Mindset
11 3 (0.71%) Enterprise Software
12 2 (0.47%) Digital Media
12 2 (0.47%) Linux Command Line
12 2 (0.47%) New Media
12 2 (0.47%) Virtual Team
Operating Systems
1 23 (5.42%) Linux
2 10 (2.36%) Ubuntu
2 10 (2.36%) Windows
3 4 (0.94%) Unix
4 2 (0.47%) Android
4 2 (0.47%) Apple iOS
Processes & Methodologies
1 421 (99.29%) Analytics
2 149 (35.14%) Agile Software Development
3 104 (24.53%) E-Commerce
4 101 (23.82%) Web Analytics
5 69 (16.27%) SEO
6 56 (13.21%) Digital Marketing
7 52 (12.26%) Digital Analytics
8 48 (11.32%) Data Analysis
9 44 (10.38%) Visualisation
10 40 (9.43%) A/B Testing
10 40 (9.43%) Microservices
11 38 (8.96%) Continuous Integration
12 37 (8.73%) BDD
13 34 (8.02%) CRM
13 34 (8.02%) OO
13 34 (8.02%) Project Management
14 32 (7.55%) Open Source
14 32 (7.55%) TDD
14 32 (7.55%) Web Development
15 29 (6.84%) Data Analytics
Programming Languages
1 121 (28.54%) JavaScript
2 69 (16.27%) SQL
3 55 (12.97%) Java
4 50 (11.79%) C#
5 49 (11.56%) Python
6 31 (7.31%) PHP
7 24 (5.66%) R
8 20 (4.72%) Scala
9 12 (2.83%) Ruby
10 10 (2.36%) Groovy
10 10 (2.36%) Haskell
10 10 (2.36%) Perl
11 5 (1.18%) T-SQL
12 4 (0.94%) C++
12 4 (0.94%) PL/SQL
13 2 (0.47%) ES6
13 2 (0.47%) VBA
14 1 (0.24%) Apple Swift
14 1 (0.24%) MATLAB
14 1 (0.24%) VB.NET
Qualifications
1 51 (12.03%) Degree
2 20 (4.72%) Security Cleared
3 10 (2.36%) BPSS Clearance
4 8 (1.89%) SC Cleared
5 6 (1.42%) Computer Science Degree
6 4 (0.94%) Numerate Degree
7 3 (0.71%) CTC Cleared
7 3 (0.71%) PMI Certification
7 3 (0.71%) PMP
8 2 (0.47%) Master's Degree
9 1 (0.24%) AWS Certification
9 1 (0.24%) BC Cleared
9 1 (0.24%) CBAP
9 1 (0.24%) DV Cleared
9 1 (0.24%) IIBA
9 1 (0.24%) Microsoft Certification
9 1 (0.24%) Postgraduate
Quality Assurance & Compliance
1 26 (6.13%) QA
2 7 (1.65%) Data Quality
2 7 (1.65%) Disclosure Scotland
3 5 (1.18%) GDPR
System Software
1 40 (9.43%) Docker
2 7 (1.65%) Apache Flume
3 4 (0.94%) HDFS
4 1 (0.24%) VMware Infrastructure
Systems Management
1 19 (4.48%) Ansible
2 12 (2.83%) Kibana
2 12 (2.83%) Puppet
3 10 (2.36%) Grafana
4 7 (1.65%) Oozie
5 6 (1.42%) Systems Management Server (SMS)
6 4 (0.94%) Matomo
7 3 (0.71%) Ambari
8 2 (0.47%) logstash
8 2 (0.47%) Opscode Chef
8 2 (0.47%) Terraform
Vendors
1 409 (96.46%) Google
2 97 (22.88%) Adobe
3 52 (12.26%) Tableau
4 22 (5.19%) Oracle
4 22 (5.19%) Salesforce.com
5 18 (4.25%) Coremetrics
6 17 (4.01%) Optimizely
7 15 (3.54%) Microsoft
7 15 (3.54%) Sitecore
8 12 (2.83%) Crazy Egg
8 12 (2.83%) Hotjar
9 11 (2.59%) Tealium
10 10 (2.36%) ClickTale
10 10 (2.36%) Pega
11 9 (2.12%) Genesys
11 9 (2.12%) hybris
11 9 (2.12%) Omniture
12 7 (1.65%) Facebook
12 7 (1.65%) Hootsuite
13 6 (1.42%) Crimson Hexagon