Period
to 24 May 2018

The following table provides summary statistics for contract job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 24 May 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK
6 months to
24 May 2018
Same period 2017 Same period 2016
Rank 505 577 639
Rank change year-on-year +72 +62 -28
Contract jobs citing Google Analytics 412 276 251
As % of all contract IT jobs advertised in the UK 0.41% 0.31% 0.24%
As % of the Cloud Services category 2.04% 2.30% 2.74%
Number of daily rates quoted 273 174 174
UK median daily rate £400 £360 £349
Median daily rate % change year-on-year +11.11% +3.23% +7.31%
10th Percentile £263 £185 £163
90th Percentile £550 £525 £475
UK excluding London median daily rate £375 £325 £344
% change year-on-year +15.38% -5.45% +14.58%
Number of hourly rates quoted 19 11 6
UK median hourly rate £26.60 £51.00 £19.61
Median hourly rate % change year-on-year -47.85% +160.07% +19.35%
10th Percentile £12.81 £14.49 £15.69
90th Percentile £28.24 £127.50 £21.50
UK excluding London median hourly rate £14.46 £50.50 £19.61
% change year-on-year -71.37% +157.52% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 20,178 11,986 9,169
As % of all contract IT jobs advertised in the UK 20.02% 13.27% 8.68%
Number of daily rates quoted 13,768 8,287 6,339
UK median daily rate £475 £450 £450
Median daily rate % change year-on-year +5.56% - +9.09%
10th Percentile £306 £275 £290
90th Percentile £638 £625 £600
UK excluding London median daily rate £450 £425 £415
% change year-on-year +5.88% +2.41% +3.75%
Number of hourly rates quoted 292 167 147
UK median hourly rate £19.00 £18.00 £21.00
Median hourly rate % change year-on-year +5.56% -14.29% -6.67%
10th Percentile £12.00 £10.50 £11.44
90th Percentile £56.25 £58.79 £56.00
UK excluding London median hourly rate £16.55 £17.50 £17.00
% change year-on-year -5.43% +2.94% -24.44%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics.

Contractor daily rate trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Google Analytics over the 6 months to 24 May 2018.

Contractor daily rate histogram for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics.

Contractor hourly rate trend for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Google Analytics over the 6 months to 24 May 2018.

Contractor hourly rate histogram for Google Analytics in the UK

Google Analytics
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 6 months to 24 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +68 399 £400 +11.11% 156
London +40 235 £420 +16.26% 63
UK excluding London +30 178 £375 +15.38% 103
South East -7 61 £375 -11.76% 18
East of England +34 41 £350 +32.08% 11
North of England +2 37 £325 -18.75% 28
Midlands -8 26 £508 +62.40% 28
North West -4 21 £351 -51.55% 15
East Midlands +9 15 £350 +27.27% 9
West Midlands -23 11 £520 +52.38% 19
South West +13 9 £371 -29.62% 8
Yorkshire -13 9 £375 +25.00% 10
North East - 8 £275 - 3
Wales - 7 £568 - 1
Scotland -49 5 £450 +38.46% 9

For the 6 months to 24 May 2018, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Google Analytics.

1 408 (99.03%) Analytics
2 401 (97.33%) Google
3 136 (33.01%) Agile Software Development
4 132 (32.04%) Marketing
5 116 (28.16%) Adobe
6 112 (27.18%) SQL
7 109 (26.46%) JavaScript
8 105 (25.49%) Analytical Skills
9 102 (24.76%) E-Commerce
10 95 (23.06%) Web Analytics
11 92 (22.33%) HTML
12 81 (19.66%) Adobe Analytics
12 81 (19.66%) User Experience
13 77 (18.69%) CSS
14 74 (17.96%) SEO
15 68 (16.50%) Python
16 64 (15.53%) Digital Analytics
17 60 (14.56%) Tableau
18 52 (12.62%) Degree
19 50 (12.14%) Digital Marketing
19 50 (12.14%) Microsoft Excel
20 47 (11.41%) Visualisation
21 46 (11.17%) Amazon AWS
22 45 (10.92%) jQuery
22 45 (10.92%) MongoDB
22 45 (10.92%) Data Analysis
23 44 (10.68%) Google Tag Manager
24 42 (10.19%) NoSQL
25 41 (9.95%) Docker
25 41 (9.95%) A/B Testing

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 40 (9.71%) CMS
2 27 (6.55%) SAS
3 20 (4.85%) Adobe Experience Manager
4 19 (4.61%) WordPress
5 17 (4.13%) SharePoint
6 16 (3.88%) Apache Spark
7 15 (3.64%) Apache Pig
7 15 (3.64%) Elasticsearch
8 14 (3.40%) nginx
9 13 (3.16%) Tomcat
10 11 (2.67%) Drupal
11 7 (1.70%) Apache
12 6 (1.46%) Sitecore CMS
13 4 (0.97%) JBoss
13 4 (0.97%) WebLogic
14 3 (0.73%) Confluence
14 3 (0.73%) EPiServer
15 2 (0.49%) IIS
15 2 (0.49%) NetWeaver
15 2 (0.49%) Umbraco
Applications
1 50 (12.14%) Microsoft Excel
2 38 (9.22%) Photoshop
3 15 (3.64%) Microsoft Office
4 14 (3.40%) Microsoft PowerPoint
5 13 (3.16%) SPSS
6 11 (2.67%) Adobe Illustrator
7 8 (1.94%) InVision
8 6 (1.46%) Adobe Creative Suite
9 2 (0.49%) Adobe Premiere
9 2 (0.49%) Spreadsheet
10 1 (0.24%) Adobe After Effects
10 1 (0.24%) InDesign
10 1 (0.24%) Microsoft Project
Business Applications
1 6 (1.46%) Adobe Campaign
2 5 (1.21%) Eloqua
3 4 (0.97%) WebTrends
4 3 (0.73%) Radian6
4 3 (0.73%) SessionCam
5 2 (0.49%) SAP Hybris
6 1 (0.24%) Dynamics CRM
6 1 (0.24%) Dynamics NAV
6 1 (0.24%) FastStats
6 1 (0.24%) Magento
6 1 (0.24%) Revive Adserver
6 1 (0.24%) SDL Web 8
Cloud Services
1 81 (19.66%) Adobe Analytics
2 46 (11.17%) Amazon AWS
3 44 (10.68%) Google Tag Manager
4 26 (6.31%) Google Cloud Platform
5 18 (4.37%) PaaS
6 17 (4.13%) GitHub
7 16 (3.88%) AdWords
8 15 (3.64%) Amazon S3
9 13 (3.16%) Amazon EC2
10 7 (1.70%) Microsoft Azure
11 3 (0.73%) Azure Data Factory
11 3 (0.73%) MailChimp
11 3 (0.73%) Silverpop
12 2 (0.49%) Adobe Creative Cloud
12 2 (0.49%) Firebase
12 2 (0.49%) IaaS
12 2 (0.49%) npm
12 2 (0.49%) SaaS
12 2 (0.49%) SurveyMonkey
13 1 (0.24%) Amazon SQS
Communications & Networking
1 20 (4.85%) Internet
2 15 (3.64%) HTTP
2 15 (3.64%) SSL
3 12 (2.91%) TCP/IP
4 3 (0.73%) Intranet
4 3 (0.73%) LAN
5 2 (0.49%) DNS
5 2 (0.49%) FTP
5 2 (0.49%) SMS
Database & Business Intelligence
1 45 (10.92%) MongoDB
2 42 (10.19%) NoSQL
3 28 (6.80%) Big Data
4 26 (6.31%) BigQuery
4 26 (6.31%) MySQL
5 21 (5.10%) Hadoop
6 19 (4.61%) Power BI
7 17 (4.13%) PostgreSQL
8 16 (3.88%) Apache Hive
8 16 (3.88%) Data Warehouse
9 12 (2.91%) Amazon Redshift
10 10 (2.43%) QlikView
11 9 (2.18%) Relational Database
11 9 (2.18%) SQL Server
12 6 (1.46%) Event Store
13 5 (1.21%) OLAP
14 4 (0.97%) Data Mining
14 4 (0.97%) OLAP Cube
14 4 (0.97%) SQL Server Integration Services
14 4 (0.97%) SQL Server Reporting Services
Development Applications
1 24 (5.83%) Jenkins
2 20 (4.85%) Git (software)
3 17 (4.13%) JIRA
3 17 (4.13%) Selenium
3 17 (4.13%) Visual Website Optimizer
4 15 (3.64%) Cucumber
4 15 (3.64%) Grunt
5 13 (3.16%) gulp
5 13 (3.16%) Karma Test Runner
6 12 (2.91%) Ant
6 12 (2.91%) Axure RP
6 12 (2.91%) Gatling
6 12 (2.91%) IntelliJ
6 12 (2.91%) Sublime Text
7 5 (1.21%) Subversion
7 5 (1.21%) webpack
8 4 (0.97%) Eclipse
8 4 (0.97%) JUnit
8 4 (0.97%) SoapUI
9 3 (0.73%) Mocha
General
1 132 (32.04%) Marketing
2 31 (7.52%) Retail
3 30 (7.28%) Advertising
4 28 (6.80%) Finance
5 11 (2.67%) Law
5 11 (2.67%) Legal
5 11 (2.67%) Publishing
6 9 (2.18%) Banking
6 9 (2.18%) Telecoms
7 8 (1.94%) German Language
8 6 (1.46%) French Language
9 5 (1.21%) Private Banking
9 5 (1.21%) Retail Banking
10 3 (0.73%) Electronics
11 2 (0.49%) Manufacturing
11 2 (0.49%) Thai Language
12 1 (0.24%) Automotive
12 1 (0.24%) Billing
12 1 (0.24%) Investment Banking
12 1 (0.24%) Italian Language
Job Titles
1 134 (32.52%) Analyst
2 64 (15.53%) Developer
3 49 (11.89%) Data Analyst
3 49 (11.89%) Digital Analyst
4 34 (8.25%) Web Analyst
5 25 (6.07%) Designer
5 25 (6.07%) Web Manager
6 23 (5.58%) Performance Analyst
7 21 (5.10%) Consultant
8 20 (4.85%) Analytics Manager
8 20 (4.85%) Architect
8 20 (4.85%) Google Analytics Analyst
9 19 (4.61%) Web Analytics Analyst
10 17 (4.13%) Digital Performance Analyst
10 17 (4.13%) E-Commerce Architect
10 17 (4.13%) Senior Analyst
11 16 (3.88%) Data Engineer
11 16 (3.88%) Digital Architect
11 16 (3.88%) E-Commerce Solution Architect
11 16 (3.88%) Solutions Architect
Libraries, Frameworks & Software Standards
1 92 (22.33%) HTML
2 77 (18.69%) CSS
3 45 (10.92%) jQuery
4 40 (9.71%) Node.js
5 36 (8.74%) HTML5
6 32 (7.77%) .NET
6 32 (7.77%) AngularJS
7 30 (7.28%) Kafka
8 27 (6.55%) CSS3
9 22 (5.34%) REST
10 21 (5.10%) XML
11 17 (4.13%) Web Services
12 16 (3.88%) .NET Core
13 15 (3.64%) Play Framework
14 14 (3.40%) Gherkin
14 14 (3.40%) React
15 12 (2.91%) Sass
15 12 (2.91%) Servlets
16 11 (2.67%) J2EE
16 11 (2.67%) SOAP
Miscellaneous
1 105 (25.49%) Analytical Skills
2 81 (19.66%) User Experience
3 35 (8.50%) Social Media
4 24 (5.83%) Algorithms
5 22 (5.34%) Computer Science
6 19 (4.61%) Fintech
7 15 (3.64%) Data Structures
8 10 (2.43%) Blog
8 10 (2.43%) Mobile App
9 9 (2.18%) Greenfield Project
10 6 (1.46%) Management Information System
10 6 (1.46%) Public Cloud
11 4 (0.97%) Handset
11 4 (0.97%) Self-Motivation
12 3 (0.73%) Analytical Mindset
12 3 (0.73%) Enterprise Software
12 3 (0.73%) FMCG
12 3 (0.73%) Marketing Technology
12 3 (0.73%) Video on Demand
12 3 (0.73%) Virtual Team
Operating Systems
1 26 (6.31%) Linux
2 15 (3.64%) Windows
3 13 (3.16%) Ubuntu
4 7 (1.70%) Unix
5 3 (0.73%) Android
5 3 (0.73%) Apple iOS
6 2 (0.49%) DC/OS
7 1 (0.24%) CentOS
7 1 (0.24%) Red Hat Enterprise Linux
7 1 (0.24%) Windows Server
Processes & Methodologies
1 408 (99.03%) Analytics
2 136 (33.01%) Agile Software Development
3 102 (24.76%) E-Commerce
4 95 (23.06%) Web Analytics
5 74 (17.96%) SEO
6 64 (15.53%) Digital Analytics
7 50 (12.14%) Digital Marketing
8 47 (11.41%) Visualisation
9 45 (10.92%) Data Analysis
10 41 (9.95%) A/B Testing
11 38 (9.22%) Problem-Solving
11 38 (9.22%) Web Development
12 34 (8.25%) Project Management
13 33 (8.01%) Microservices
14 31 (7.52%) Actionable Insight
15 28 (6.80%) Business Intelligence
15 28 (6.80%) Content Management
15 28 (6.80%) TDD
16 27 (6.55%) DevOps
16 27 (6.55%) Open Source
Programming Languages
1 112 (27.18%) SQL
2 109 (26.46%) JavaScript
3 68 (16.50%) Python
4 40 (9.71%) C#
5 37 (8.98%) Java
6 31 (7.52%) R
7 29 (7.04%) PHP
8 27 (6.55%) Scala
9 13 (3.16%) Groovy
9 13 (3.16%) Ruby
10 12 (2.91%) Haskell
10 12 (2.91%) Perl
11 8 (1.94%) VBA
12 7 (1.70%) PL/SQL
13 6 (1.46%) ES6
13 6 (1.46%) Java 8
14 5 (1.21%) T-SQL
15 3 (0.73%) C++
16 1 (0.24%) Jython
16 1 (0.24%) MATLAB
Qualifications
1 52 (12.62%) Degree
2 14 (3.40%) Security Cleared
3 7 (1.70%) Computer Science Degree
3 7 (1.70%) SC Cleared
4 5 (1.21%) Numerate Degree
5 4 (0.97%) BPSS Clearance
6 2 (0.49%) CTC Cleared
6 2 (0.49%) Master's Degree
7 1 (0.24%) Analytics IQ
7 1 (0.24%) DV Cleared
7 1 (0.24%) MBA
7 1 (0.24%) PMI Certification
7 1 (0.24%) PMP
Quality Assurance & Compliance
1 23 (5.58%) QA
2 8 (1.94%) Data Quality
2 8 (1.94%) GDPR
3 3 (0.73%) PCI DSS
4 2 (0.49%) Disclosure Scotland
System Software
1 41 (9.95%) Docker
2 10 (2.43%) Apache Flume
3 2 (0.49%) Active Directory
4 1 (0.24%) VirtualBox
4 1 (0.24%) VMware Infrastructure
4 1 (0.24%) Xen
Systems Management
1 14 (3.40%) Grafana
1 14 (3.40%) Puppet
2 13 (3.16%) Kibana
3 10 (2.43%) Oozie
4 8 (1.94%) Systems Management Server (SMS)
5 7 (1.70%) Ansible
6 6 (1.46%) Ambari
7 2 (0.49%) Kubernetes
7 2 (0.49%) Opscode Chef
7 2 (0.49%) Terraform
8 1 (0.24%) logstash
8 1 (0.24%) Nagios
8 1 (0.24%) OpenNMS
8 1 (0.24%) Single Sign-On
8 1 (0.24%) ZABBIX
Vendors
1 401 (97.33%) Google
2 116 (28.16%) Adobe
3 60 (14.56%) Tableau
4 22 (5.34%) Microsoft
5 21 (5.10%) Optimizely
6 20 (4.85%) Tealium
7 19 (4.61%) Hotjar
8 16 (3.88%) Crazy Egg
9 15 (3.64%) Oracle
9 15 (3.64%) Salesforce.com
10 11 (2.67%) Sitecore
11 9 (2.18%) ClickTale
12 8 (1.94%) Omniture
13 7 (1.70%) Coremetrics
13 7 (1.70%) Crimson Hexagon
13 7 (1.70%) IBM
14 6 (1.46%) Brandwatch
14 6 (1.46%) Genesys
14 6 (1.46%) Pega
14 6 (1.46%) Twitter