Period
to 17 October 2017

The following table provides summary statistics for contract job vacancies with a requirement for Google Analytics skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Google Analytics over the 6 months to 17 October 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Google Analytics (GA)
UK
6 months to
17 Oct 2017
Same period 2016 Same period 2015
Rank 529 599 577
Rank change year-on-year +70 -22 +78
Contract jobs citing Google Analytics 347 309 319
As % of all contract IT jobs advertised in the UK 0.35% 0.29% 0.28%
As % of the Cloud Services category 2.27% 2.58% 4.44%
Number of daily rates quoted 230 215 192
UK median daily rate £400 £335 £350
Median daily rate % change year-on-year +19.40% -4.29% +7.69%
10th Percentile £184 £190 £201
90th Percentile £588 £500 £475
UK excluding London median daily rate £400 £350 £360
% change year-on-year +14.29% -2.78% +20.00%
Number of hourly rates quoted 16 15 15
UK median hourly rate £38.88 £19.61 £19.03
Median hourly rate % change year-on-year +98.24% +3.05% -49.25%
10th Percentile £26.00 £16.74 £11.00
90th Percentile £52.63 £74.60 £38.67
UK excluding London median hourly rate £38.88 £19.61 £14.50
% change year-on-year +98.24% +35.24% -61.33%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for cloud computing skills.

All Cloud Skills
UK
Contract vacancies with a requirement for cloud computing skills 15253 11999 7187
As % of all contract IT jobs advertised in the UK 15.37% 11.25% 6.35%
Number of daily rates quoted 10494 8286 4799
UK median daily rate £463 £450 £413
Median daily rate % change year-on-year +2.78% +9.09% -
10th Percentile £269 £275 £255
90th Percentile £625 £600 £575
UK excluding London median daily rate £425 £425 £400
% change year-on-year - +6.25% -
Number of hourly rates quoted 222 187 112
UK median hourly rate £20.00 £18.00 £22.75
Median hourly rate % change year-on-year +11.11% -20.88% +30.00%
10th Percentile £11.25 £11.66 £11.00
90th Percentile £63.75 £56.75 £41.80
UK excluding London median hourly rate £18.50 £17.06 £23.00
% change year-on-year +8.44% -25.83% +31.43%

Google Analytics
Job Vacancy Trend

Job postings citing Google Analytics as a percentage of all IT jobs advertised.

Job vacancy trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Google Analytics.

Contractor daily rate trend for Google Analytics in the UK

Google Analytics
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Google Analytics over the 6 months to 17 October 2017.

Contractor daily rate histogram for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Google Analytics.

Contractor hourly rate trend for Google Analytics in the UK

Google Analytics
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Google Analytics over the 6 months to 17 October 2017.

Contractor hourly rate histogram for Google Analytics in the UK

Google Analytics
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics within the UK over the 6 months to 17 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +45 312 £400 +18.52% 93
London +7 198 £400 +19.40% 35
UK excluding London +52 148 £400 +14.29% 65
South East +37 58 £475 +72.73% 17
Scotland +33 24 £400 +37.93% 5
Midlands +33 22 £250 -42.86% 11
North of England +48 20 £388 +8.77% 20
West Midlands +29 13 £369 -26.25% 5
North West +12 12 £513 +32.26% 10
Wales +17 9 £513 +13.89% 2
East Midlands -1 9 £213 -50.00% 6
East of England -18 9 £550 +83.33% 5
South West +5 6 £181 -39.58% 5
North East +73 4 £450 +50.00%
Yorkshire +8 4 £381 +7.02% 10

For the 6 months to 17 October 2017, IT contractor jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Google Analytics.

1 347 (100.00%) Analytics
2 333 (95.97%) Google
3 112 (32.28%) Marketing
4 93 (26.80%) JavaScript
5 89 (25.65%) Agile Software Development
6 87 (25.07%) HTML
7 82 (23.63%) Analytical Skills
8 75 (21.61%) User Experience
8 75 (21.61%) Web Analytics
9 68 (19.60%) SEO
10 65 (18.73%) CSS
11 62 (17.87%) E-Commerce
12 50 (14.41%) Adobe
13 49 (14.12%) Digital Marketing
14 46 (13.26%) SQL
15 41 (11.82%) Tableau
16 40 (11.53%) Adobe Analytics
16 40 (11.53%) Microsoft Excel
16 40 (11.53%) CMS
17 39 (11.24%) Java
18 38 (10.95%) Business Intelligence
19 37 (10.66%) Finance
20 36 (10.37%) Web Services
20 36 (10.37%) Digital Analytics
21 34 (9.80%) Visualisation
22 33 (9.51%) jQuery
22 33 (9.51%) Python
22 33 (9.51%) Content Management
23 32 (9.22%) HTML5
24 29 (8.36%) Project Management

Google Analytics
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 40 (11.53%) CMS
2 20 (5.76%) Drupal
3 15 (4.32%) WordPress
4 11 (3.17%) WebLogic
5 10 (2.88%) SAS
6 9 (2.59%) Apache
6 9 (2.59%) Apache Spark
7 8 (2.31%) nginx
7 8 (2.31%) SharePoint
7 8 (2.31%) Tomcat
7 8 (2.31%) Umbraco
8 7 (2.02%) Confluence
8 7 (2.02%) Sitecore CMS
9 6 (1.73%) JBoss
10 5 (1.44%) Oracle SOA Suite
10 5 (1.44%) WebSphere
10 5 (1.44%) WebSphere Application Server
11 3 (0.86%) Adobe Experience Manager
11 3 (0.86%) Elasticsearch
12 1 (0.29%) DNN
Applications
1 40 (11.53%) Microsoft Excel
2 22 (6.34%) Photoshop
3 12 (3.46%) Microsoft PowerPoint
4 11 (3.17%) Spreadsheet
5 8 (2.31%) Adobe Illustrator
6 4 (1.15%) Adobe Premiere
6 4 (1.15%) MS Visio
7 3 (0.86%) Microsoft Office
8 2 (0.58%) SPSS
9 1 (0.29%) Adobe After Effects
9 1 (0.29%) InDesign
9 1 (0.29%) UserZoom
Business Applications
1 16 (4.61%) WebTrends
2 8 (2.31%) SessionCam
3 3 (0.86%) Eloqua
3 3 (0.86%) Oracle CRM
3 3 (0.86%) Social Studio
4 2 (0.58%) Dynamics CRM
4 2 (0.58%) Payment Gateway
5 1 (0.29%) Adobe Campaign
5 1 (0.29%) Sprinklr
Cloud Services
1 40 (11.53%) Adobe Analytics
2 28 (8.07%) Google Tag Manager
3 20 (5.76%) Amazon AWS
4 19 (5.48%) AdWords
5 16 (4.61%) GitHub
6 14 (4.03%) Google Cloud Platform
7 7 (2.02%) Silverpop
8 5 (1.44%) Google Checkout
8 5 (1.44%) MailChimp
9 4 (1.15%) npm
9 4 (1.15%) Trello
10 3 (0.86%) Basecamp
10 3 (0.86%) Microsoft Azure
10 3 (0.86%) Slack
10 3 (0.86%) SurveyMonkey
11 2 (0.58%) AdSense
11 2 (0.58%) Amazon EC2
11 2 (0.58%) Amazon S3
11 2 (0.58%) Salesforce Service Cloud
11 2 (0.58%) Serverless
Communications & Networking
1 9 (2.59%) HTTP
2 8 (2.31%) SSL
2 8 (2.31%) TCP/IP
3 6 (1.73%) Internet
4 3 (0.86%) Intranet
5 2 (0.58%) SMS
6 1 (0.29%) Skype
Database & Business Intelligence
1 25 (7.20%) Big Data
2 22 (6.34%) MongoDB
3 15 (4.32%) SQL Server
4 14 (4.03%) BigQuery
5 13 (3.75%) Power BI
6 12 (3.46%) PostgreSQL
7 11 (3.17%) NoSQL
8 10 (2.88%) Hadoop
9 9 (2.59%) Event Store
9 9 (2.59%) MySQL
9 9 (2.59%) Relational Database
9 9 (2.59%) SQL Server 2008
9 9 (2.59%) SQL Server 2012
10 8 (2.31%) Apache Hive
10 8 (2.31%) Data Lake
10 8 (2.31%) Data Warehouse
10 8 (2.31%) HBase
10 8 (2.31%) Impala
10 8 (2.31%) Oracle Reports
10 8 (2.31%) Sqoop
Development Applications
1 27 (7.78%) JIRA
2 25 (7.20%) Jenkins
3 14 (4.03%) Selenium
4 13 (3.75%) Ant
4 13 (3.75%) Axure RP
4 13 (3.75%) Git (software)
5 11 (3.17%) Cucumber
5 11 (3.17%) Eclipse
6 10 (2.88%) Grunt
7 9 (2.59%) gulp
8 8 (2.31%) Gatling
8 8 (2.31%) IntelliJ
8 8 (2.31%) Karma Test Runner
8 8 (2.31%) Sublime Text
9 7 (2.02%) Maven
10 6 (1.73%) JUnit
10 6 (1.73%) Talend Open Studio
11 5 (1.44%) Bitbucket
11 5 (1.44%) Hudson
11 5 (1.44%) Subversion
General
1 112 (32.28%) Marketing
2 37 (10.66%) Finance
3 22 (6.34%) Retail
4 15 (4.32%) Publishing
5 13 (3.75%) Advertising
6 12 (3.46%) Telecoms
7 8 (2.31%) Banking
8 6 (1.73%) Automotive
8 6 (1.73%) Games
8 6 (1.73%) Spanish Language
9 3 (0.86%) Legal
9 3 (0.86%) Manufacturing
9 3 (0.86%) Pharmaceutical
10 2 (0.58%) Electronics
11 1 (0.29%) Billing
11 1 (0.29%) Financial Institution
11 1 (0.29%) German Language
11 1 (0.29%) Law
11 1 (0.29%) Local Government
Job Titles
1 123 (35.45%) Analyst
2 58 (16.71%) Developer
3 45 (12.97%) Digital Analyst
4 40 (11.53%) Web Analyst
5 32 (9.22%) Business Analyst
6 28 (8.07%) Consultant
7 25 (7.20%) Google Analytics Analyst
8 20 (5.76%) Analytics Consultant
9 18 (5.19%) Data Analyst
10 17 (4.90%) Web Manager
11 16 (4.61%) Architect
11 16 (4.61%) Digital Business Analyst
12 14 (4.03%) Insight Analyst
12 14 (4.03%) Web Analytics Analyst
13 13 (3.75%) Analytics Manager
13 13 (3.75%) Marketing Analyst
13 13 (3.75%) Report Analyst
14 12 (3.46%) Google Analytics Web Analyst
15 11 (3.17%) Designer
16 10 (2.88%) UX Designer
Libraries, Frameworks & Software Standards
1 87 (25.07%) HTML
2 65 (18.73%) CSS
3 36 (10.37%) Web Services
4 33 (9.51%) jQuery
5 32 (9.22%) HTML5
6 21 (6.05%) AngularJS
7 18 (5.19%) CSS3
8 17 (4.90%) Node.js
9 16 (4.61%) Play Framework
9 16 (4.61%) REST
10 14 (4.03%) SOAP
11 12 (3.46%) RESTful
12 11 (3.17%) .NET
12 11 (3.17%) EJB
12 11 (3.17%) Hibernate
12 11 (3.17%) React
12 11 (3.17%) Spring
13 9 (2.59%) Ajax
13 9 (2.59%) Dropwizard
13 9 (2.59%) XML
Miscellaneous
1 82 (23.63%) Analytical Skills
2 75 (21.61%) User Experience
3 24 (6.92%) Social Media
4 13 (3.75%) Mobile App
5 10 (2.88%) Greenfield Project
6 7 (2.02%) Fintech
6 7 (2.02%) FMCG
6 7 (2.02%) Marketing Technology
7 5 (1.44%) Blog
8 3 (0.86%) Computer Science
8 3 (0.86%) Hybrid Cloud
8 3 (0.86%) Management Information System
8 3 (0.86%) RIA
9 2 (0.58%) Algorithms
9 2 (0.58%) Digital Media
9 2 (0.58%) Graphic Design
9 2 (0.58%) New Media
9 2 (0.58%) Virtual Team
9 2 (0.58%) Web 2.0
10 1 (0.29%) Video Editing
Operating Systems
1 13 (3.75%) Linux
2 8 (2.31%) Ubuntu
2 8 (2.31%) Windows
3 6 (1.73%) Unix
4 2 (0.58%) Android
4 2 (0.58%) Apple iOS
Processes & Methodologies
1 347 (100.00%) Analytics
2 89 (25.65%) Agile Software Development
3 75 (21.61%) Web Analytics
4 68 (19.60%) SEO
5 62 (17.87%) E-Commerce
6 49 (14.12%) Digital Marketing
7 38 (10.95%) Business Intelligence
8 36 (10.37%) Digital Analytics
9 34 (9.80%) Visualisation
10 33 (9.51%) Content Management
11 29 (8.36%) Data Analysis
11 29 (8.36%) Project Management
12 28 (8.07%) Continuous Integration
12 28 (8.07%) CRM
13 27 (7.78%) Scrum
14 26 (7.49%) Actionable Insight
14 26 (7.49%) Data Analytics
15 24 (6.92%) A/B Testing
16 23 (6.63%) Stakeholder Management
17 21 (6.05%) Web Development
Programming Languages
1 93 (26.80%) JavaScript
2 46 (13.26%) SQL
3 39 (11.24%) Java
4 33 (9.51%) Python
5 24 (6.92%) PHP
6 19 (5.48%) C#
7 17 (4.90%) Scala
8 16 (4.61%) R
9 12 (3.46%) Ruby
10 10 (2.88%) Perl
11 8 (2.31%) Groovy
11 8 (2.31%) Haskell
12 7 (2.02%) ES6
13 4 (1.15%) VBA
14 3 (0.86%) PL/SQL
15 1 (0.29%) C
15 1 (0.29%) Clojure
15 1 (0.29%) MATLAB
15 1 (0.29%) VB.NET
Qualifications
1 29 (8.36%) Degree
2 7 (2.02%) Security Cleared
3 5 (1.44%) BPSS Clearance
3 5 (1.44%) PMI Certification
3 5 (1.44%) PMP
4 2 (0.58%) Numerate Degree
4 2 (0.58%) Postgraduate
4 2 (0.58%) SC Cleared
5 1 (0.29%) Analytics IQ
5 1 (0.29%) BC Cleared
5 1 (0.29%) DBS Check
5 1 (0.29%) Microsoft Certification
5 1 (0.29%) PRINCE2 Certification
Quality Assurance & Compliance
1 11 (3.17%) QA
2 8 (2.31%) Data Quality
3 4 (1.15%) Disclosure Scotland
4 1 (0.29%) Actionable Recommendations
4 1 (0.29%) PMO
System Software
1 12 (3.46%) Docker
2 8 (2.31%) Apache Flume
2 8 (2.31%) HDFS
3 3 (0.86%) VMware Infrastructure
Systems Management
1 15 (4.32%) Ansible
1 15 (4.32%) Kibana
2 11 (3.17%) Puppet
3 8 (2.31%) Grafana
3 8 (2.31%) Oozie
4 4 (1.15%) Piwik
5 3 (0.86%) logstash
5 3 (0.86%) Opscode Chef
6 2 (0.58%) Plesk
Vendors
1 333 (95.97%) Google
2 50 (14.41%) Adobe
3 41 (11.82%) Tableau
4 27 (7.78%) Microsoft
5 20 (5.76%) Salesforce.com
5 20 (5.76%) Sitecore
6 18 (5.19%) Coremetrics
7 17 (4.90%) Oracle
8 11 (3.17%) ClickTale
8 11 (3.17%) Omniture
8 11 (3.17%) Splunk
9 10 (2.88%) Tealium
10 9 (2.59%) Facebook
11 8 (2.31%) Cloudera
11 8 (2.31%) Ensighten
11 8 (2.31%) Hootsuite
12 7 (2.02%) Atlassian
13 6 (1.73%) SAP
13 6 (1.73%) SnapLogic
13 6 (1.73%) webMethods