The following table provides summary statistics for contract job vacancies with a requirement for Pay per click skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Pay per click over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Pay per click (PPC)
UK
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 581 594 612
Rank change year-on-year +13 +18  
Contract jobs citing Pay per click 29 60 30
As % of all contract IT jobs advertised in the UK 0.062% 0.11% 0.054%
As % of the Processes & Methodologies category 0.073% 0.13% 0.067%
Number of daily rates quoted 17 46 9
Median daily rate £325 £200 £250
Median daily rate % change year-on-year +62.50% -20.00%  
90% offered a daily rate of more than £224 £168 £169
10% offered a daily rate of more than £430 £450 £380
UK excluding London median daily rate £325 £195 £175
% change year-on-year +66.66% +11.42%  
Number of hourly rates quoted 5 7 1
Median hourly rate £14.50 £19.61 £12.50
Median hourly rate % change year-on-year -26.05% +56.88%  
UK excluding London median hourly rate £14.50 £19.61 £12.50
% change year-on-year -26.05% +56.88%  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 39792 44999 44543
As % of all contract IT job vacancies advertised in the UK 84.45% 83.35% 80.76%
Number of daily rates quoted 25913 29844 28605
Median daily rate £450 £438 £413
Median daily rate % change year-on-year +2.85% +6.06%  
90% offered a daily rate of more than £313 £300 £285
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £415 £400 £385
% change year-on-year +3.75% +3.89%  
Number of hourly rates quoted 1055 1094 1232
Median hourly rate £32.50 £28.00 £27.50
Median hourly rate % change year-on-year +16.07% +1.81%  
90% offered a hourly rate of more than £13.00 £12.58 £12.35
10% offered a hourly rate of more than £54.00 £48.00 £50.00
UK excluding London median hourly rate £34.00 £28.50 £30.00
% change year-on-year +19.29% -5.00%  

Pay per click
Job Vacancy Trend

The job posting trend of jobs advertised citing Pay per click as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Pay per click in the UK

Pay per click
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Pay per click.

Contractor daily rate trend for Pay per click in the UK

Pay per click
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Pay per click over the 3 months to 27 June 2017.

Contractor daily rate histogram for Pay per click in the UK

Pay per click
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Pay per click.

Contractor hourly rate trend for Pay per click in the UK

Pay per click
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Pay per click over the 3 months to 27 June 2017.

Contractor hourly rate histogram for Pay per click in the UK

Pay per click
Top 23 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -10 25 £325 +62.50% 64
London -6 13 £360 +10.76% 33
South East -1 7 £226 +15.89% 7
Surrey +6 3 £226 -56.95% 3
East Midlands -3 3 £325 +62.50% 4
Northampton - 3 £325 - 1
Northamptonshire - 3 £325 - 4
Buckinghamshire - 2 - -
Staines - 2 - -
High Wycombe - 2 - -
Newport - 2 - -
South Wales - 2 - -
Wales - 2 - -
Scotland +34 1 - - 2
Bedfordshire - 1 £475 - 3
Birmingham - 1 £350 - 2
West Midlands - 1 £350 - 6
East of England - 1 £475 - 5
Luton - 1 £475 - 3
Edinburgh - 1 - -
Brighton - 1 - -
Middlesex - 1 - -
East Sussex - 1 - -

For the 6 months to 27 June 2017, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Pay per click.

1 47 (64.38%) Marketing
2 38 (52.05%) Analytics
3 33 (45.21%) SEO
4 26 (35.62%) Google
5 23 (31.51%) E-Commerce
6 22 (30.14%) Digital Marketing
6 22 (30.14%) Social Media
7 21 (28.77%) Google Analytics
8 19 (26.03%) Analytical Skills
9 16 (21.92%) Microsoft Excel
10 14 (19.18%) HP
10 14 (19.18%) Break/Fix
11 13 (17.81%) SQL
12 11 (15.07%) A/B Testing
12 11 (15.07%) Finance
12 11 (15.07%) Microsoft
13 10 (13.70%) Business Intelligence
13 10 (13.70%) HTML
14 9 (12.33%) CSS
14 9 (12.33%) Project Management
14 9 (12.33%) Advertising
14 9 (12.33%) Web Analytics
15 8 (10.96%) Adobe Analytics
15 8 (10.96%) Web Development
16 7 (9.59%) Marketing Strategy
16 7 (9.59%) Omniture
16 7 (9.59%) Stakeholder Management
16 7 (9.59%) CRM
16 7 (9.59%) AdWords
17 6 (8.22%) Cognos

Pay per click
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (8.22%) CMS
2 3 (4.11%) SharePoint
3 2 (2.74%) Drupal
3 2 (2.74%) WordPress
4 1 (1.37%) ExpressionEngine
Applications
1 16 (21.92%) Microsoft Excel
2 5 (6.85%) Microsoft Office
3 4 (5.48%) Microsoft PowerPoint
4 3 (4.11%) Adobe Premiere
5 2 (2.74%) Spreadsheet
6 1 (1.37%) Microsoft Project
Business Applications
1 5 (6.85%) WebTrends
2 1 (1.37%) Magento
2 1 (1.37%) SAP Oil and Gas
Cloud Services
1 21 (28.77%) Google Analytics
2 8 (10.96%) Adobe Analytics
3 7 (9.59%) AdWords
4 3 (4.11%) MailChimp
4 3 (4.11%) SurveyMonkey
5 2 (2.74%) Google Tag Manager
5 2 (2.74%) SaaS
Communications & Networking
1 6 (8.22%) Internet
2 2 (2.74%) Intranet
Database & Business Intelligence
1 6 (8.22%) BusinessObjects
2 5 (6.85%) MySQL
3 2 (2.74%) Big Data
4 1 (1.37%) Microsoft Power View
4 1 (1.37%) Power BI
Development Applications
1 3 (4.11%) Visual Studio
2 1 (1.37%) Git (software)
2 1 (1.37%) Subversion
General
1 47 (64.38%) Marketing
2 11 (15.07%) Finance
3 9 (12.33%) Advertising
4 6 (8.22%) Retail
5 3 (4.11%) Brand Awareness
5 3 (4.11%) Telecoms
6 2 (2.74%) Danish Language
6 2 (2.74%) French Language
6 2 (2.74%) Pharmaceutical
7 1 (1.37%) Banking
7 1 (1.37%) Dutch Language
7 1 (1.37%) Electronics
7 1 (1.37%) Manufacturing
Job Titles
1 18 (24.66%) Analyst
2 14 (19.18%) Break Fix Engineer
2 14 (19.18%) Field Engineer
2 14 (19.18%) Field Service Engineer
3 12 (16.44%) Field Hardware Engineer
3 12 (16.44%) Field Service Hardware Engineer
3 12 (16.44%) Hardware Engineer
3 12 (16.44%) HP Printer Engineer
3 12 (16.44%) Printer Engineer
4 9 (12.33%) Marketing Manager
5 8 (10.96%) Web Analyst
6 7 (9.59%) Consultant
6 7 (9.59%) PPC Manager
7 5 (6.85%) Digital Analyst
7 5 (6.85%) Digital Analytics Analyst
7 5 (6.85%) Digital Marketing Manager
7 5 (6.85%) PPC Analyst
8 4 (5.48%) Marketing Analyst
8 4 (5.48%) Web Analytics Analyst
9 3 (4.11%) SEO Specialist
Libraries, Frameworks & Software Standards
1 10 (13.70%) HTML
2 9 (12.33%) CSS
3 3 (4.11%) HTML5
3 3 (4.11%) jQuery
4 2 (2.74%) XHTML
5 1 (1.37%) CSS3
5 1 (1.37%) Sass
Miscellaneous
1 22 (30.14%) Social Media
2 19 (26.03%) Analytical Skills
3 5 (6.85%) User Experience
4 4 (5.48%) Digital Media
4 4 (5.48%) Mobile App
5 3 (4.11%) Virtual Team
6 1 (1.37%) Algorithms
6 1 (1.37%) Computer Science
6 1 (1.37%) Mobile Banking
Processes & Methodologies
1 38 (52.05%) Analytics
2 33 (45.21%) SEO
3 23 (31.51%) E-Commerce
4 22 (30.14%) Digital Marketing
5 14 (19.18%) Break/Fix
6 11 (15.07%) A/B Testing
7 10 (13.70%) Business Intelligence
8 9 (12.33%) Project Management
8 9 (12.33%) Web Analytics
9 8 (10.96%) Web Development
10 7 (9.59%) CRM
10 7 (9.59%) Marketing Strategy
10 7 (9.59%) Stakeholder Management
11 6 (8.22%) Market Research
12 5 (6.85%) Business Analysis
12 5 (6.85%) Content Marketing
12 5 (6.85%) Digital Analytics
12 5 (6.85%) Internet Marketing
12 5 (6.85%) Planning and Forecasting
12 5 (6.85%) Search Engine Marketing
Programming Languages
1 13 (17.81%) SQL
2 6 (8.22%) JavaScript
3 5 (6.85%) C
4 3 (4.11%) PHP
Qualifications
1 6 (8.22%) Degree
2 2 (2.74%) BPSS Clearance
3 1 (1.37%) Computer Science Degree
3 1 (1.37%) MBA
3 1 (1.37%) PhD
Quality Assurance & Compliance
1 2 (2.74%) Actionable Recommendations
2 1 (1.37%) SLA
Vendors
1 26 (35.62%) Google
2 14 (19.18%) HP
3 11 (15.07%) Microsoft
4 7 (9.59%) Omniture
5 6 (8.22%) Brio
5 6 (8.22%) Cognos
5 6 (8.22%) MicroStrategy
6 5 (6.85%) Coremetrics
6 5 (6.85%) Tableau
7 4 (5.48%) Facebook
8 3 (4.11%) Adobe
9 2 (2.74%) DoubleClick
9 2 (2.74%) Twitter
10 1 (1.37%) Kenshoo
10 1 (1.37%) Marin
10 1 (1.37%) SAP
10 1 (1.37%) Yahoo!
Glasgow
OHO Group Ltd.
Rate: £30000 - £35000 per annum
Posted: 6 days ago
Glasgow Area
Oho Group Ltd.
Rate: £30000 - £35000 per annum
Posted: 5 days ago
London
Salt
Rate: £0.00 - £260.00 per day
Posted: 4 days ago