Period
to 21 November 2017

The following table provides summary statistics for contract job vacancies with a requirement for Pay per click skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Pay per click over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Pay per click (PPC)
UK
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 814 745 843
Rank change year-on-year -69 +98 -30
Contract jobs citing Pay per click 63 136 45
As % of all contract IT jobs advertised in the UK 0.061% 0.13% 0.040%
As % of the Processes & Methodologies category 0.072% 0.15% 0.048%
Number of daily rates quoted 34 46 27
UK median daily rate £223 £288 £350
Median daily rate % change year-on-year -22.61% -17.86% +40.00%
10th Percentile £106 £150 £155
90th Percentile £353 £475 £465
UK excluding London median daily rate £213 £195 £400
% change year-on-year +8.97% -51.25% +45.45%
Number of hourly rates quoted 3 61 2
UK median hourly rate £29.00 £14.50 £33.83
Median hourly rate % change year-on-year +100.00% -57.14% +17.67%
10th Percentile £22.40 £13.50 £28.64
90th Percentile £31.00 £23.75 £41.02
UK excluding London median hourly rate £29.00 £14.50 £40.00
% change year-on-year +100.00% -63.75% +39.13%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 87132 87864 92880
As % of all contract IT jobs advertised in the UK 84.49% 83.90% 81.77%
Number of daily rates quoted 58048 58076 60168
UK median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +3.03% +3.13%
10th Percentile £281 £263 £263
90th Percentile £630 £600 £600
UK excluding London median daily rate £400 £400 £385
% change year-on-year - +3.90% +2.67%
Number of hourly rates quoted 2060 2332 2734
UK median hourly rate £23.50 £24.00 £22.50
Median hourly rate % change year-on-year -2.08% +6.67% +18.42%
10th Percentile £11.49 £11.31 £11.50
90th Percentile £49.75 £48.75 £47.71
UK excluding London median hourly rate £24.00 £24.50 £23.75
% change year-on-year -2.04% +3.16% +18.75%

Pay per click
Job Vacancy Trend

Job postings citing Pay per click as a percentage of all IT jobs advertised.

Job vacancy trend for Pay per click in the UK

Pay per click
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Pay per click.

Contractor daily rate trend for Pay per click in the UK

Pay per click
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Pay per click over the 6 months to 21 November 2017.

Contractor daily rate histogram for Pay per click in the UK

Pay per click
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Pay per click.

Contractor hourly rate trend for Pay per click in the UK

Pay per click
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the UK over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -49 60 £220 -23.48% 59
London -48 36 £225 -25.00% 30
UK excluding London -23 26 £213 +8.97% 29
South East -11 16 £219 +12.44% 5
West Midlands +22 3 £225 - 5
Midlands +18 3 £225 - 8
South West -20 3 £156 -47.92% 3
North of England +50 2 £113 -25.00% 12
North West +22 2 £113 -25.00% 5
Scotland -11 2 £325 -

For the 6 months to 21 November 2017, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Pay per click.

1 45 (71.43%) Marketing
2 38 (60.32%) SEO
3 28 (44.44%) Google
4 27 (42.86%) Analytics
5 25 (39.68%) Digital Marketing
6 22 (34.92%) Google Analytics
7 15 (23.81%) Social Media
8 11 (17.46%) Finance
8 11 (17.46%) HTML
8 11 (17.46%) AdWords
9 10 (15.87%) JavaScript
9 10 (15.87%) Advertising
9 10 (15.87%) Agile Software Development
10 9 (14.29%) Retail
10 9 (14.29%) CSS
11 8 (12.70%) Analytical Skills
12 7 (11.11%) Stakeholder Management
12 7 (11.11%) Online Marketing
13 6 (9.52%) Email Marketing
13 6 (9.52%) Marketing Strategy
14 5 (7.94%) User Experience
14 5 (7.94%) Content Development
14 5 (7.94%) Affiliate Marketing
14 5 (7.94%) Break/Fix
14 5 (7.94%) Customer-Centricity
14 5 (7.94%) Web Development
14 5 (7.94%) Marketing Management
14 5 (7.94%) CMS
14 5 (7.94%) Microsoft Excel
14 5 (7.94%) PHP

Pay per click
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (7.94%) CMS
2 3 (4.76%) SharePoint
2 3 (4.76%) WordPress
3 2 (3.17%) Apache
3 2 (3.17%) Drupal
4 1 (1.59%) ColdFusion
4 1 (1.59%) Sitecore CMS
Applications
1 5 (7.94%) Microsoft Excel
2 3 (4.76%) Adobe Premiere
3 1 (1.59%) Microsoft Office
3 1 (1.59%) Microsoft PowerPoint
3 1 (1.59%) Photoshop
Business Applications
1 1 (1.59%) Adobe Campaign
1 1 (1.59%) Eloqua
1 1 (1.59%) WebTrends
Cloud Services
1 22 (34.92%) Google Analytics
2 11 (17.46%) AdWords
3 4 (6.35%) Google Tag Manager
4 3 (4.76%) MailChimp
4 3 (4.76%) SurveyMonkey
5 1 (1.59%) Adobe Analytics
5 1 (1.59%) Google Cloud Platform
Communications & Networking
1 2 (3.17%) Internet
1 2 (3.17%) Intranet
Database & Business Intelligence
1 2 (3.17%) MySQL
2 1 (1.59%) Big Data
2 1 (1.59%) BigQuery
2 1 (1.59%) Data Mining
2 1 (1.59%) Relational Database
Development Applications
1 3 (4.76%) Visual Studio
General
1 45 (71.43%) Marketing
2 11 (17.46%) Finance
3 10 (15.87%) Advertising
4 9 (14.29%) Retail
5 4 (6.35%) Telecoms
6 3 (4.76%) Banking
7 2 (3.17%) Pharmaceutical
8 1 (1.59%) Automotive
8 1 (1.59%) Billing
8 1 (1.59%) German Language
8 1 (1.59%) Italian Language
8 1 (1.59%) Legal
8 1 (1.59%) Publishing
8 1 (1.59%) Spanish Language
Job Titles
1 9 (14.29%) Marketing Specialist
1 9 (14.29%) PPC Executive
2 8 (12.70%) Marketing Manager
3 7 (11.11%) PPC Manager
4 6 (9.52%) SEO Specialist
5 5 (7.94%) Account Manager
5 5 (7.94%) Analyst
5 5 (7.94%) Digital Marketing Specialist
5 5 (7.94%) Field Engineer
5 5 (7.94%) Field Hardware Engineer
5 5 (7.94%) Field Service Engineer
5 5 (7.94%) Field Service Hardware Engineer
5 5 (7.94%) Hardware Engineer
5 5 (7.94%) HP Printer Engineer
5 5 (7.94%) Marketing Executive
5 5 (7.94%) Printer Engineer
6 4 (6.35%) Digital Executive
6 4 (6.35%) PPC Specialist
6 4 (6.35%) SEO Manager
7 3 (4.76%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 11 (17.46%) HTML
2 9 (14.29%) CSS
3 3 (4.76%) HTML5
3 3 (4.76%) jQuery
4 2 (3.17%) LAMP
4 2 (3.17%) XHTML
5 1 (1.59%) .NET
5 1 (1.59%) Classic ASP
5 1 (1.59%) CSS3
5 1 (1.59%) J2EE
5 1 (1.59%) Regular Expression
5 1 (1.59%) Twitter Bootstrap
5 1 (1.59%) Web Services
5 1 (1.59%) XML
Miscellaneous
1 15 (23.81%) Social Media
2 8 (12.70%) Analytical Skills
3 5 (7.94%) User Experience
4 3 (4.76%) Blog
4 3 (4.76%) Digital Media
5 2 (3.17%) Graphic Design
5 2 (3.17%) Virtual Team
6 1 (1.59%) Algorithms
Processes & Methodologies
1 38 (60.32%) SEO
2 27 (42.86%) Analytics
3 25 (39.68%) Digital Marketing
4 10 (15.87%) Agile Software Development
5 7 (11.11%) Online Marketing
5 7 (11.11%) Stakeholder Management
6 6 (9.52%) Email Marketing
6 6 (9.52%) Marketing Strategy
7 5 (7.94%) Affiliate Marketing
7 5 (7.94%) Break/Fix
7 5 (7.94%) Content Development
7 5 (7.94%) Customer-Centricity
7 5 (7.94%) E-Commerce
7 5 (7.94%) Marketing Management
7 5 (7.94%) Web Development
8 4 (6.35%) Affiliate Network
8 4 (6.35%) B2B
8 4 (6.35%) Content Management
8 4 (6.35%) Project Management
9 3 (4.76%) Tag Management
Programming Languages
1 10 (15.87%) JavaScript
2 5 (7.94%) PHP
3 2 (3.17%) VBA
4 1 (1.59%) C
4 1 (1.59%) Perl
4 1 (1.59%) SQL
Qualifications
1 2 (3.17%) Degree
Systems Management
1 2 (3.17%) Plesk
2 1 (1.59%) TeamSite
Vendors
1 28 (44.44%) Google
2 5 (7.94%) HP
3 3 (4.76%) Facebook
3 3 (4.76%) Microsoft
4 2 (3.17%) Adobe
4 2 (3.17%) Twitter
5 1 (1.59%) Ensighten
5 1 (1.59%) Hitwise
5 1 (1.59%) HubSpot
5 1 (1.59%) Kenshoo
5 1 (1.59%) Marin
5 1 (1.59%) Marketo
5 1 (1.59%) Omniture
5 1 (1.59%) Optimizely
5 1 (1.59%) Pardot
5 1 (1.59%) Sitecore
5 1 (1.59%) Yahoo!