The following table provides summary statistics for contract job vacancies with a requirement for Pay per click skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Pay per click over the 3 months to 29 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Pay per click (PPC)
UK
3 months to
29 Mar 2017
Same period 2016 Same period 2015
Rank 559 617 590
Rank change year-on-year +58 -27  
Contract jobs citing Pay per click 46 31 35
As % of all contract IT jobs advertised in the UK 0.10% 0.058% 0.065%
As % of the Processes & Methodologies category 0.12% 0.070% 0.082%
Number of daily rates quoted 22 24 13
Median daily rate £300 £228 £200
Median daily rate % change year-on-year +31.86% +13.75%  
90% offered a daily rate of more than £141 £147 £155
10% offered a daily rate of more than £343 £375 £445
UK excluding London median daily rate £300 £256 £175
% change year-on-year +17.41% +46.00%  
Number of hourly rates quoted 11 0 1
Median hourly rate £14.50 - £30.00
UK excluding London median hourly rate £14.50 - £30.00

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 37580 44576 42623
As % of all contract IT job vacancies advertised in the UK 83.08% 82.82% 79.74%
Number of daily rates quoted 24839 29287 26403
Median daily rate £450 £430 £418
Median daily rate % change year-on-year +4.77% +2.87%  
90% offered a daily rate of more than £300 £300 £275
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £410 £400 £396
% change year-on-year +2.50% +1.01%  
Number of hourly rates quoted 953 1111 1229
Median hourly rate £35.00 £37.50 £28.25
Median hourly rate % change year-on-year -6.66% +32.74%  
90% offered a hourly rate of more than £13.00 £13.00 £12.10
10% offered a hourly rate of more than £53.00 £55.00 £49.50
UK excluding London median hourly rate £35.75 £38.50 £30.00
% change year-on-year -7.14% +28.33%  

Pay per click
Job Vacancy Trend

The job posting trend of jobs advertised citing Pay per click as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Pay per click in the UK

Pay per click
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Pay per click.

Contractor daily rate trend for Pay per click in the UK

Pay per click
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Pay per click over the 3 months to 29 March 2017.

Contractor daily rate histogram for Pay per click in the UK

Pay per click
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Pay per click.

Contractor hourly rate trend for Pay per click in the UK

Pay per click
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Pay per click within the UK over the 3 months to 29 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +53 35 £300 +31.86% 61
London +30 14 £250 +9.89% 24
South Wales - 7 £263 -
East Midlands - 7 £325 - 3
Wales - 7 £263 -
Newport - 6 - -
Leicester - 6 £325 -
Leicestershire - 6 £325 -
West Yorkshire - 5 £300 - 2
Yorkshire - 5 £300 - 3
South East +8 4 - - 6
Scotland - 4 £121 - 1
Berkshire +18 2 - -
South West -5 2 £450 +157.14% 1
East of England - 2 £305 - 10
Edinburgh - 2 - - 1
City of London - 2 £344 - 5
Milton Keynes - 1 - - 1
Peterborough - 1 £500 -
Watford - 1 £110 - 1
Northampton - 1 £325 -
Taunton - 1 - -
Epsom - 1 - -
Surrey - 1 - - 3
Buckinghamshire - 1 - - 1
Caerphilly - 1 £263 -
Bromley - 1 - -
Northamptonshire - 1 £325 - 2
North Lanarkshire - 1 £135 -
Aberdeen - 1 £107 -

For the 6 months to 29 March 2017, IT contractor jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Pay per click.

1 59 (48.76%) HP
2 46 (38.02%) Marketing
3 36 (29.75%) Analytics
4 31 (25.62%) SEO
5 24 (19.83%) Social Media
6 23 (19.01%) Google
7 22 (18.18%) E-Commerce
8 20 (16.53%) Digital Marketing
9 18 (14.88%) Google Analytics
9 18 (14.88%) Analytical Skills
10 14 (11.57%) SQL
11 13 (10.74%) Web Analytics
12 11 (9.09%) Adobe Analytics
12 11 (9.09%) A/B Testing
13 10 (8.26%) Marketing Strategy
13 10 (8.26%) HTML
13 10 (8.26%) CSS
13 10 (8.26%) Business Intelligence
14 9 (7.44%) MS Excel
14 9 (7.44%) Microsoft
15 8 (6.61%) Retail
16 7 (5.79%) CMS
16 7 (5.79%) Project Management
16 7 (5.79%) MySQL
16 7 (5.79%) Tableau
16 7 (5.79%) Market Research
16 7 (5.79%) Digital Analytics
17 6 (4.96%) Continuous Improvement
17 6 (4.96%) Omniture
17 6 (4.96%) Web Development

Pay per click
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (5.79%) CMS
2 3 (2.48%) WordPress
3 1 (0.83%) concrete5
3 1 (0.83%) ExpressionEngine
3 1 (0.83%) Kentico
3 1 (0.83%) Umbraco
Applications
1 9 (7.44%) MS Excel
2 5 (4.13%) MS Office
2 5 (4.13%) MS PowerPoint
3 2 (1.65%) Spreadsheet
4 1 (0.83%) MS Project
Business Applications
1 5 (4.13%) WebTrends
2 1 (0.83%) Magento
2 1 (0.83%) SAP Oil and Gas
Cloud Services
1 18 (14.88%) Google Analytics
2 11 (9.09%) Adobe Analytics
3 4 (3.31%) AdWords
4 1 (0.83%) Trello
Communications & Networking
1 4 (3.31%) Internet
Database & Business Intelligence
1 7 (5.79%) MySQL
2 6 (4.96%) BusinessObjects
3 1 (0.83%) Microsoft Power View
3 1 (0.83%) Power BI
Development Applications
1 1 (0.83%) Git (software)
1 1 (0.83%) JIRA
1 1 (0.83%) Subversion
General
1 46 (38.02%) Marketing
2 8 (6.61%) Retail
3 5 (4.13%) Advertising
3 5 (4.13%) Telecoms
4 3 (2.48%) Finance
5 2 (1.65%) Brand Awareness
5 2 (1.65%) Danish Language
5 2 (1.65%) Manufacturing
6 1 (0.83%) Aerospace
6 1 (0.83%) Banking
6 1 (0.83%) Dutch Language
6 1 (0.83%) Electronics
6 1 (0.83%) French Language
6 1 (0.83%) Legal
Job Titles
1 61 (50.41%) Field Engineer
1 61 (50.41%) Field Service Engineer
2 51 (42.15%) Printer Engineer
3 49 (40.50%) Field Hardware Engineer
3 49 (40.50%) Field Service Hardware Engineer
3 49 (40.50%) Hardware Engineer
3 49 (40.50%) HP Printer Engineer
4 28 (23.14%) Break Fix Engineer
5 12 (9.92%) Analyst
6 8 (6.61%) Consultant
7 6 (4.96%) PPC Manager
7 6 (4.96%) SEO Consultant
7 6 (4.96%) Web Analyst
8 5 (4.13%) CMS Consultant
8 5 (4.13%) Digital Analyst
8 5 (4.13%) Digital Analytics Analyst
9 4 (3.31%) Marketing Manager
9 4 (3.31%) Project Manager
9 4 (3.31%) Web Analytics Analyst
10 3 (2.48%) Developer
Libraries, Frameworks & Software Standards
1 10 (8.26%) CSS
1 10 (8.26%) HTML
2 1 (0.83%) CSS3
2 1 (0.83%) HTML5
2 1 (0.83%) jQuery
2 1 (0.83%) Sass
Miscellaneous
1 24 (19.83%) Social Media
2 18 (14.88%) Analytical Skills
3 5 (4.13%) Mobile App
3 5 (4.13%) User Experience
4 4 (3.31%) Digital Media
5 2 (1.65%) FMCG
6 1 (0.83%) Algorithms
6 1 (0.83%) Clustering
6 1 (0.83%) Computer Science
6 1 (0.83%) Mobile Banking
6 1 (0.83%) New Media
6 1 (0.83%) Virtual Team
Operating Systems
1 1 (0.83%) CentOS
1 1 (0.83%) Linux
Processes & Methodologies
1 36 (29.75%) Analytics
2 31 (25.62%) SEO
3 22 (18.18%) E-Commerce
4 20 (16.53%) Digital Marketing
5 13 (10.74%) Web Analytics
6 11 (9.09%) A/B Testing
7 10 (8.26%) Business Intelligence
7 10 (8.26%) Marketing Strategy
8 7 (5.79%) Digital Analytics
8 7 (5.79%) Market Research
8 7 (5.79%) Project Management
9 6 (4.96%) Continuous Improvement
9 6 (4.96%) CRM
9 6 (4.96%) Web Development
10 5 (4.13%) Business Analysis
10 5 (4.13%) Content Marketing
10 5 (4.13%) Search Engine Marketing
10 5 (4.13%) Stakeholder Management
11 4 (3.31%) Copywriting
11 4 (3.31%) Customer Insight
Programming Languages
1 14 (11.57%) SQL
2 5 (4.13%) C
3 3 (2.48%) JavaScript
4 2 (1.65%) PHP
Qualifications
1 3 (2.48%) Degree
2 2 (1.65%) BPSS Clearance
3 1 (0.83%) MBA
3 1 (0.83%) PhD
Quality Assurance & Compliance
1 5 (4.13%) Actionable Recommendations
2 4 (3.31%) SLA
3 2 (1.65%) Data Quality
Vendors
1 59 (48.76%) HP
2 23 (19.01%) Google
3 9 (7.44%) Microsoft
4 7 (5.79%) Tableau
5 6 (4.96%) Adobe
5 6 (4.96%) Brio
5 6 (4.96%) Cognos
5 6 (4.96%) MicroStrategy
5 6 (4.96%) Omniture
6 5 (4.13%) Coremetrics
6 5 (4.13%) DoubleClick
7 4 (3.31%) Facebook
8 3 (2.48%) Twitter
9 1 (0.83%) AppDynamics
9 1 (0.83%) Aprimo
9 1 (0.83%) HubSpot
9 1 (0.83%) SAP
9 1 (0.83%) Sitecore
London
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