The following table provides summary statistics for permanent job vacancies advertised in Scotland with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 3 months to 23 June 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
UK / Scotland
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 148 155 161
Rank change year-on-year +7 +6  
Permanent jobs citing Pay per click 1 8 4
As % of all permanent IT jobs advertised in Scotland 0.037% 0.28% 0.13%
As % of the Processes & Methodologies category 0.041% 0.31% 0.14%
Number of salaries quoted 0 6 4
Median salary - £33,500 £35,000
Median salary % change year-on-year - -4.28%  
UK excluding London median salary £27,500 £30,000 £30,000
% change year-on-year -8.33% -  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Scotland with a requirement for process and methodology skills.

Process & Methodology Skills
Scotland
Permanent job vacancies with a requirement for process and methodology skills 2463 2613 2818
As % of all permanent IT job vacancies advertised in Scotland 91.49% 91.43% 89.95%
Number of salaries quoted 1567 1476 1771
Median salary £45,000 £45,000 £43,913
Median salary % change year-on-year - +2.47%  
90% offered a salary of more than £31,500 £30,000 £32,000
10% offered a salary of more than £70,000 £60,000 £65,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Pay per click
Job Vacancy Trend in Scotland

The job posting trend of jobs advertised in Scotland citing Pay per click as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Pay per click in Scotland

Pay per click
Salary Trend in Scotland

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click in Scotland.

Salary trend for Pay per click in Scotland

Pay per click
Job Locations in Scotland

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Scotland region over the 3 months to 23 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Glasgow +7 1 - - 2
Pay per click
UK

For the 6 months to 23 June 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Scotland region with a requirement for Pay per click.

1 2 (100.00%) Adobe
1 2 (100.00%) SEO
1 2 (100.00%) Marketing
1 2 (100.00%) Online Marketing
1 2 (100.00%) Adobe Analytics
1 2 (100.00%) Analytics
1 2 (100.00%) Actionable Insight
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Funnel Analysis
2 1 (50.00%) Banking

Pay per click
Co-occurring IT Skills in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 2 (100.00%) Adobe Analytics
General
1 2 (100.00%) Marketing
2 1 (50.00%) Banking
Job Titles
1 2 (100.00%) Analyst
1 2 (100.00%) Web Analyst
2 1 (50.00%) Report Analyst
2 1 (50.00%) Senior Analyst
2 1 (50.00%) Senior Reporting Analyst
2 1 (50.00%) Senior Web Analyst
Miscellaneous
1 1 (50.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) Actionable Insight
1 2 (100.00%) Analytics
1 2 (100.00%) Online Marketing
1 2 (100.00%) SEO
2 1 (50.00%) Funnel Analysis
Vendors
1 2 (100.00%) Adobe