Paid Search Contract Job Trends in the UK excluding London

Paid Search
UK > UK excluding London

The table below provides summary statistics and contractor rates for jobs advertised in the UK excluding London requiring Paid Search skills. It covers contract job vacancies from the 6 months leading up to 11 February 2026, with comparisons to the same periods in the previous two years.

6 months to
11 Feb 2026
Same period 2025 Same period 2024
Rank 409 - -
Rank change year-on-year - - -
Contract jobs citing Paid Search 3 0 0
As % of all contract jobs in the UK excluding London 0.015% - -
As % of the Processes & Methodologies category 0.018% - -
Number of daily rates quoted 1 0 0
10th Percentile - - -
25th Percentile £410 - -
Median daily rate (50th Percentile) £420 - -
75th Percentile £430 - -
90th Percentile - - -
UK median daily rate £423 - -
Number of hourly rates quoted 1 0 0
10th Percentile - - -
25th Percentile £36.50 - -
Median hourly rate £43.00 - -
75th Percentile £49.50 - -
90th Percentile - - -
UK median hourly rate £43.00 - -

All Process & Methodology Skills
UK excluding London

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the UK excluding London.

Contract vacancies with a requirement for process or methodology skills 16,698 11,974 17,994
As % of all contract IT jobs advertised in the UK excluding London 84.22% 89.05% 86.16%
Number of daily rates quoted 10,225 7,104 11,213
10th Percentile £233 £235 £246
25th Percentile £381 £378 £390
Median daily rate (50th Percentile) £478 £500 £500
Median % change year-on-year -4.50% - -
75th Percentile £575 £590 £600
90th Percentile £675 £675 £688
UK median daily rate £500 £525 £525
% change year-on-year -4.76% - -4.55%
Number of hourly rates quoted 1,796 645 1,723
10th Percentile £14.25 £15.25 £13.00
25th Percentile £17.25 £20.12 £15.49
Median hourly rate £25.15 £31.08 £35.00
Median % change year-on-year -19.08% -11.20% +8.53%
75th Percentile £60.00 £64.50 £60.75
90th Percentile £70.00 £74.95 £72.87
UK median hourly rate £25.15 £32.50 £33.50
% change year-on-year -22.62% -2.99% +2.48%

Paid Search
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of contract IT job postings citing Paid Search relative to all contract IT jobs advertised in the UK excluding London.

Paid Search job vacancy trend in the UK excluding London

Paid Search
Daily Rate Trend in the UK excluding London

Contractor daily rate distribution trend for jobs in the UK excluding London citing Paid Search.

Contractor daily rate distribution trend for jobs in the UK excluding London citing Paid Search

Paid Search
Hourly Rate Trend in the UK excluding London

Contractor hourly rate distribution trend for jobs in the UK excluding London citing Paid Search.

Contractor hourly rate distribution trend for jobs in the UK excluding London citing Paid Search

Paid Search
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Paid Search within the UK excluding London region over the 6 months to 11 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
North West - 3 £420 - 1
North of England - 3 £420 - 1
Paid Search
UK

Paid Search
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Database & Business Intelligence
1 3 (100.00%) Hadoop
1 3 (100.00%) Tableau
General
1 2 (66.67%) Analytical Skills
1 2 (66.67%) Social Skills
2 1 (33.33%) Influencing Skills
Job Titles
1 3 (100.00%) Analyst
1 3 (100.00%) Data Analyst
2 2 (66.67%) SQL Analyst
2 2 (66.67%) SQL Data Analyst
3 1 (33.33%) Data Analytics Analyst
3 1 (33.33%) Data Science Analyst
3 1 (33.33%) Data Scientist
3 1 (33.33%) Excel Analyst
3 1 (33.33%) Qualitative Analyst
3 1 (33.33%) Quantitative Analyst
3 1 (33.33%) Research Analyst
3 1 (33.33%) Tableau Analyst
Processes & Methodologies
1 3 (100.00%) Analytics
1 3 (100.00%) Visualisation
2 2 (66.67%) Conversion Rate Optimisation
2 2 (66.67%) Data Analysis
2 2 (66.67%) Data Analytics
2 2 (66.67%) Data Science
2 2 (66.67%) Objectives and Key Results
2 2 (66.67%) Statistics
2 2 (66.67%) User Experience
3 1 (33.33%) Actionable Insight
3 1 (33.33%) Analytical Thinking
3 1 (33.33%) Commercial Awareness
3 1 (33.33%) Computer Science
3 1 (33.33%) Customer Experience
3 1 (33.33%) Data Visualisation
3 1 (33.33%) Problem-Solving
3 1 (33.33%) Statistical Analysis
3 1 (33.33%) Storytelling
3 1 (33.33%) User Research
Programming Languages
1 3 (100.00%) Python
1 3 (100.00%) SQL
2 2 (66.67%) R
Qualifications
1 2 (66.67%) Degree
2 1 (33.33%) Master's Degree