Storytelling Contracts in the UK excluding London

Storytelling
UK > UK excluding London

The table below provides summary statistics for contract job vacancies advertised in the UK excluding London requiring Storytelling skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Storytelling over the 6 months leading up to 1 May 2025, comparing them to the same period in the previous two years.

6 months to
1 May 2025
Same period 2024 Same period 2023
Rank 304 353 437
Rank change year-on-year +49 +84 +40
Contract jobs citing Storytelling 32 46 25
As % of all contract jobs advertised in the UK excluding London 0.25% 0.22% 0.10%
As % of the Processes & Methodologies category 0.28% 0.26% 0.12%
Number of daily rates quoted 11 16 13
10th Percentile £259 £322 £313
25th Percentile £419 £425 £360
Median daily rate (50th Percentile) £455 £550 £575
Median % change year-on-year -17.27% -4.35% +36.90%
75th Percentile £566 £575 £650
90th Percentile £588 £675 £686
UK median daily rate £419 £525 £575
% change year-on-year -20.24% -8.70% +9.52%
Number of hourly rates quoted 0 1 0
Median hourly rate - £68.00 -
UK median hourly rate £49.50 £50.00 £31.92
% change year-on-year -1.00% +56.64% +16.07%

All Process and Methodology Skills
UK excluding London

Storytelling falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the UK excluding London.

Contract vacancies with a requirement for process or methodology skills 11,543 17,602 21,544
As % of all contract IT jobs advertised in the UK excluding London 90.42% 84.74% 89.52%
Number of daily rates quoted 7,249 10,520 14,947
10th Percentile £235 £250 £255
25th Percentile £375 £380 £400
Median daily rate (50th Percentile) £483 £500 £500
Median % change year-on-year -3.50% - +5.26%
75th Percentile £588 £600 £600
90th Percentile £662 £688 £688
UK median daily rate £520 £525 £550
% change year-on-year -0.95% -4.55% +4.76%
Number of hourly rates quoted 825 2,048 1,307
10th Percentile £14.20 £12.33 £11.00
25th Percentile £17.30 £15.28 £16.00
Median hourly rate £27.50 £37.34 £36.00
Median % change year-on-year -26.35% +3.72% +80.00%
75th Percentile £64.50 £60.00 £65.00
90th Percentile £75.00 £72.50 £72.98
UK median hourly rate £29.00 £35.65 £37.30
% change year-on-year -18.65% -4.42% +49.20%

Storytelling
Job Vacancy Trend in the UK excluding London

Job postings citing Storytelling as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Storytelling in the UK excluding London

Storytelling
Contractor Daily Rate Trend in the UK excluding London

3-month moving average daily rate quoted in jobs citing Storytelling in the UK excluding London.

Daily rate trend for Storytelling in the UK excluding London

Storytelling
Daily Rate Histogram in the UK excluding London

Daily rate distribution for jobs citing Storytelling in the UK excluding London over the 6 months to 1 May 2025.

Daily rate histogram for Storytelling in the UK excluding London

Storytelling
Contractor Hourly Rate Trend in the UK excluding London

3-month moving average hourly rates quoted in jobs citing Storytelling in the UK excluding London.

Hourly rate trend for Storytelling in the UK excluding London

Storytelling
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Storytelling within the UK excluding London region over the 6 months to 1 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Midlands +33 13 £400 - 25
West Midlands +24 12 £550 - 17
South West +51 9 £556 +20.27% 17
North of England +21 8 £453 -19.56% 53
North West +18 4 £455 -35.00% 42
Yorkshire +9 4 £401 -5.76% 8
South East +24 2 £600 +9.09% 85
North East - 2 - - 3
East of England +30 1 £475 - 13
East Midlands - 1 £251 - 6
Wales - 1 £273 - 4
Storytelling
UK

Storytelling
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (21.88%) SAS
Applications
1 2 (6.25%) Adobe Illustrator
1 2 (6.25%) Adobe Premiere
1 2 (6.25%) Maya
1 2 (6.25%) Microsoft Excel
1 2 (6.25%) NUKE
1 2 (6.25%) Photoshop
2 1 (3.13%) Adobe After Effects
2 1 (3.13%) CINEMA 4D
2 1 (3.13%) Final Cut Pro
2 1 (3.13%) Microsoft PowerPoint
Cloud Services
1 11 (34.38%) Adobe Analytics
2 5 (15.63%) Power Platform
3 4 (12.50%) Google Analytics
4 3 (9.38%) Microsoft 365
5 2 (6.25%) SuccessFactors
6 1 (3.13%) Azure
6 1 (3.13%) Figma
6 1 (3.13%) PowerApps
Database & Business Intelligence
1 7 (21.88%) Data Warehouse
1 7 (21.88%) Relational Database
2 4 (12.50%) Power BI
3 3 (9.38%) Power Query
4 2 (6.25%) Data Mining
5 1 (3.13%) Tableau
5 1 (3.13%) Tableau Server
Development Applications
1 2 (6.25%) Git
General
1 17 (53.13%) Social Skills
2 13 (40.63%) Marketing
3 12 (37.50%) Finance
4 10 (31.25%) Public Sector
5 8 (25.00%) Analytical Skills
5 8 (25.00%) Banking
6 4 (12.50%) Brand Awareness
7 3 (9.38%) Presentation Skills
8 2 (6.25%) Automotive
8 2 (6.25%) Inclusion and Diversity
9 1 (3.13%) Influencing Skills
9 1 (3.13%) Telecoms
Job Titles
1 7 (21.88%) Analytics Manager
1 7 (21.88%) Data Analytics Manager
1 7 (21.88%) Data Manager
1 7 (21.88%) Insight Manager
1 7 (21.88%) Strategy Manager
2 5 (15.63%) Senior
3 4 (12.50%) Campaign Manager
3 4 (12.50%) Engagement Manager
4 3 (9.38%) Lead
4 3 (9.38%) Senior Engagement Manager
4 3 (9.38%) Senior Manager
5 2 (6.25%) Analyst
5 2 (6.25%) Data Analyst
5 2 (6.25%) Data Scientist
5 2 (6.25%) Designer
6 1 (3.13%) Data Visualisation Specialist
6 1 (3.13%) HR Analyst
6 1 (3.13%) Power BI Developer
6 1 (3.13%) Product Owner
6 1 (3.13%) Senior Designer
Libraries, Frameworks & Software Standards
1 2 (6.25%) PyTorch
1 2 (6.25%) TensorFlow
Miscellaneous
1 6 (18.75%) Social Media
2 3 (9.38%) Animation
3 2 (6.25%) Algorithms
3 2 (6.25%) Analytical Mindset
3 2 (6.25%) Data Structures
4 1 (3.13%) Augmented Reality
4 1 (3.13%) Data Protection Act
4 1 (3.13%) Graphic Design
4 1 (3.13%) IVR
4 1 (3.13%) Mobile App
4 1 (3.13%) Motion Graphics
4 1 (3.13%) Photography
4 1 (3.13%) Product Ownership
4 1 (3.13%) Video Editing
4 1 (3.13%) Virtual Reality
Processes & Methodologies
1 19 (59.38%) Analytics
2 13 (40.63%) Visualisation
3 12 (37.50%) Data Visualisation
3 12 (37.50%) Web Analytics
4 11 (34.38%) Decision-Making
5 8 (25.00%) Critical Thinking
5 8 (25.00%) Data Extraction
6 7 (21.88%) Business Transformation
6 7 (21.88%) Digital Banking
6 7 (21.88%) Digital Strategy
6 7 (21.88%) ETL
6 7 (21.88%) Migration
6 7 (21.88%) Problem-Solving
7 6 (18.75%) Stakeholder Management
8 5 (15.63%) Actionable Insight
8 5 (15.63%) Business Intelligence
8 5 (15.63%) Data Strategy
8 5 (15.63%) Digital Analytics
8 5 (15.63%) Infographics
9 4 (12.50%) Demand Generation
Programming Languages
1 12 (37.50%) SQL
2 9 (28.13%) R
3 4 (12.50%) Python
4 3 (9.38%) Data Analysis Expressions
Qualifications
1 3 (9.38%) Degree
2 1 (3.13%) Master's Degree
2 1 (3.13%) Microsoft Certification
2 1 (3.13%) Security Cleared
Quality Assurance & Compliance
1 3 (9.38%) Accessibility
2 2 (6.25%) Data Quality
System Software
1 1 (3.13%) Virtual Desktop
Systems Management
1 1 (3.13%) Microsoft Intune
Vendors
1 12 (37.50%) Adobe
2 7 (21.88%) Teradata
3 5 (15.63%) Microsoft
4 4 (12.50%) Google
5 2 (6.25%) Genesys
5 2 (6.25%) SAP
6 1 (3.13%) Avaya
6 1 (3.13%) Workday
6 1 (3.13%) YouTube