Paid Search Jobs in the UK excluding London

Paid Search
UK > UK excluding London

The table below provides summary statistics for permanent job vacancies advertised in the UK excluding London requiring Paid Search skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Paid Search over the 6 months leading up to 10 May 2025, comparing them to the same period in the previous two years.

6 months to
10 May 2025
Same period 2024 Same period 2023
Rank 537 727 753
Rank change year-on-year +190 +26 +81
Permanent jobs citing Paid Search 43 31 9
As % of all permanent jobs advertised in the UK excluding London 0.11% 0.044% 0.015%
As % of the Processes & Methodologies category 0.12% 0.052% 0.016%
Number of salaries quoted 27 30 9
10th Percentile £24,400 £30,975 £28,750
25th Percentile £29,500 £31,750 £30,000
Median annual salary (50th Percentile) £33,000 £42,500 £37,500
Median % change year-on-year -22.35% +13.33% +36.36%
75th Percentile £49,375 £56,250 £50,000
90th Percentile £58,500 £62,500 £51,000
UK median annual salary £38,000 £42,500 £47,500
% change year-on-year -10.59% -10.53% +23.38%

All Process and Methodology Skills
UK excluding London

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 36,168 59,553 57,522
As % of all permanent jobs advertised in the UK excluding London 92.86% 83.98% 95.64%
Number of salaries quoted 18,219 41,216 29,549
10th Percentile £27,000 £27,250 £30,500
25th Percentile £37,938 £36,250 £40,000
Median annual salary (50th Percentile) £52,500 £50,000 £55,000
Median % change year-on-year +5.00% -9.09% +4.76%
75th Percentile £66,200 £65,000 £70,000
90th Percentile £78,750 £77,500 £82,500
UK median annual salary £57,500 £55,000 £61,180
% change year-on-year +4.55% -10.10% +1.97%

Paid Search
Job Vacancy Trend in the UK excluding London

Job postings citing Paid Search as a proportion of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Paid Search in the UK excluding London

Paid Search
Salary Trend in the UK excluding London

3-month moving average salary quoted in jobs citing Paid Search in the UK excluding London.

Salary trend for Paid Search in the UK excluding London

Paid Search
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Paid Search in the UK excluding London over the 6 months to 10 May 2025.

Salary histogram for Paid Search in the UK excluding London

Paid Search
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the UK excluding London region over the 6 months to 10 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England +48 16 £25,000 -41.18% 45
South East +111 13 £32,750 - 37
North West +5 12 £25,000 -47.64% 21
Yorkshire +58 4 £40,000 -5.88% 16
Midlands - 4 £53,750 - 7
East of England - 4 - - 14
Wales +41 3 £60,000 +62.16%
West Midlands - 2 £52,500 - 6
Scotland - 2 £32,250 - 1
East Midlands - 2 £55,000 - 1
South West +111 1 £35,000 -26.32% 7
Paid Search
UK

Paid Search
Co-occurring Skills and Capabilities in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (9.30%) CMS
1 4 (9.30%) WordPress
2 3 (6.98%) IBM Domino
Applications
1 12 (27.91%) Microsoft Excel
Business Applications
1 1 (2.33%) Magento
1 1 (2.33%) Shopify
Cloud Services
1 29 (67.44%) Google Analytics
2 26 (60.47%) Google Ads
3 7 (16.28%) Facebook Ads
4 6 (13.95%) Google Data Studio
5 5 (11.63%) Google Sheets
6 3 (6.98%) Google Docs
7 2 (4.65%) Google Tag Manager
Communications & Networking
1 4 (9.30%) SMS
Database & Business Intelligence
1 3 (6.98%) Looker
General
1 40 (93.02%) Marketing
2 20 (46.51%) Analytical Skills
3 18 (41.86%) Advertising
4 13 (30.23%) Social Skills
5 11 (25.58%) Organisational Skills
6 6 (13.95%) Retail
7 5 (11.63%) Finance
7 5 (11.63%) Presentation Skills
8 3 (6.98%) Inclusion and Diversity
8 3 (6.98%) Legal
8 3 (6.98%) Pharmaceutical
Job Titles
1 9 (20.93%) PPC Executive
2 4 (9.30%) Paid Search Manager
2 4 (9.30%) Search Manager
3 3 (6.98%) Lead
3 3 (6.98%) Paid Search Specialist
3 3 (6.98%) SEO Specialist
4 2 (4.65%) PPC Specialist
4 2 (4.65%) Senior
4 2 (4.65%) Senior Data Warehouse Specialist
5 1 (2.33%) Account Manager
5 1 (2.33%) Digital Marketing Specialist
5 1 (2.33%) Junior
5 1 (2.33%) Marketing Manager
5 1 (2.33%) Marketing Specialist
5 1 (2.33%) Paid Search Executive
5 1 (2.33%) PPC Account Manager
5 1 (2.33%) PPC Manager
5 1 (2.33%) Sales Executive
5 1 (2.33%) SEO Executive
Libraries, Frameworks & Software Standards
1 3 (6.98%) CSS
1 3 (6.98%) HTML
Miscellaneous
1 8 (18.60%) Social Media
2 5 (11.63%) Social Network
3 4 (9.30%) Analytical Mindset
4 3 (6.98%) Algorithms
5 2 (4.65%) Digital Media
5 2 (4.65%) Graphic Design
Processes & Methodologies
1 35 (81.40%) Analytics
1 35 (81.40%) Digital Marketing
2 24 (55.81%) Pay per click
3 13 (30.23%) Marketing Strategy
4 10 (23.26%) SEO
4 10 (23.26%) Time Management
5 9 (20.93%) Conversion Rate Optimisation
5 9 (20.93%) Problem-Solving
5 9 (20.93%) Remarketing
6 7 (16.28%) Marketing Automation
7 6 (13.95%) A/B Testing
7 6 (13.95%) Competitor Analysis
7 6 (13.95%) Data-Driven Decision Making
7 6 (13.95%) E-Commerce
7 6 (13.95%) Performance Metrics
8 5 (11.63%) B2B
8 5 (11.63%) Data Analysis
8 5 (11.63%) Decision-Making
8 5 (11.63%) Strategic Thinking
8 5 (11.63%) Web Development
Programming Languages
1 3 (6.98%) JavaScript
2 2 (4.65%) SQR
Vendors
1 38 (88.37%) Google
2 15 (34.88%) Microsoft
3 12 (27.91%) Facebook
4 5 (11.63%) Instagram
4 5 (11.63%) TikTok
4 5 (11.63%) YouTube
5 3 (6.98%) Ahrefs
5 3 (6.98%) Spotify
6 2 (4.65%) Pinterest