Period
to 17 February 2018

The following table provides summary statistics for contract job vacancies advertised in the UK excluding London with a requirement for Search Engine Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Search Engine Marketing over the 6 months to 17 February 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Marketing
UK > UK excluding London
6 months to
17 Feb 2018
Same period 2017 Same period 2016
Rank 628 643 671
Rank change year-on-year +15 +28 -28
Contract jobs citing Search Engine Marketing 2 1 1
As % of all contract IT jobs advertised in the UK excluding London 0.004% 0.002% 0.002%
As % of the Processes & Methodologies category 0.005% 0.002% 0.002%
Number of daily rates quoted 2 0 0
UK excluding London median daily rate £310 - -
UK median daily rate £445 £400 -
% change year-on-year +11.25% - -
Number of hourly rates quoted 0 0 0
UK excluding London median hourly rate - - -
UK median hourly rate - - -

Search Engine Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in the UK excluding London with a requirement for process or methodology skills.

All Process and Methodology Skills
UK excluding London
Contract vacancies with a requirement for process or methodology skills 43,358 43,356 49,862
As % of all contract IT jobs advertised in the UK excluding London 83.38% 82.78% 81.54%
Number of daily rates quoted 26,773 27,125 30,447
UK excluding London median daily rate £413 £400 £390
Median daily rate % change year-on-year +3.13% +2.56% +4.00%
10th Percentile £263 £250 £250
90th Percentile £575 £550 £544
UK median daily rate £450 £425 £425
% change year-on-year +5.88% - +6.25%
Number of hourly rates quoted 1,548 1,773 2,093
UK excluding London median hourly rate £25.00 £25.00 £25.66
Median hourly rate % change year-on-year - -2.57% +25.17%
10th Percentile £11.25 £11.06 £11.50
90th Percentile £50.25 £47.79 £50.00
UK median hourly rate £24.00 £25.00 £24.23
% change year-on-year -4.00% +3.18% +21.15%

Search Engine Marketing
Job Vacancy Trend in the UK excluding London

Job postings citing Search Engine Marketing as a percentage of all IT jobs advertised in the UK excluding London.

Job vacancy trend for Search Engine Marketing in the UK excluding London

Search Engine Marketing
Contractor Daily Rate Trend in the UK excluding London

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Search Engine Marketing in the UK excluding London.

Contractor daily rate trend for Search Engine Marketing in the UK excluding London

Search Engine Marketing
Contractor Hourly Rate Trend in the UK excluding London

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Search Engine Marketing in the UK excluding London.

Contractor hourly rate trend for Search Engine Marketing in the UK excluding London

Search Engine Marketing
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Search Engine Marketing within the UK excluding London region over the 6 months to 17 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East - 2 £310 -
Search Engine Marketing
UK

For the 6 months to 17 February 2018, IT contractor jobs citing Search Engine Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the UK excluding London region with a requirement for Search Engine Marketing.

1 2 (100.00%) B2B
1 2 (100.00%) B2C
1 2 (100.00%) Advertising
1 2 (100.00%) Pay per click
1 2 (100.00%) Marketing
1 2 (100.00%) Email Marketing
1 2 (100.00%) Display Advertising
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Social Media
1 2 (100.00%) Marketing Strategy
1 2 (100.00%) Eloqua
1 2 (100.00%) Twitter
1 2 (100.00%) Mobile Marketing
1 2 (100.00%) Marketo
1 2 (100.00%) HubSpot
1 2 (100.00%) Pardot
1 2 (100.00%) Marketing Automation
1 2 (100.00%) Content Development
1 2 (100.00%) Integrated Marketing
1 2 (100.00%) Data Strategy
1 2 (100.00%) Social Listening

Search Engine Marketing
Co-occurring IT Skills in the UK excluding London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 2 (100.00%) Eloqua
General
1 2 (100.00%) Advertising
1 2 (100.00%) Marketing
Job Titles
1 2 (100.00%) Contracts Manager
1 2 (100.00%) Digital Marketing Manager
1 2 (100.00%) Marketing Manager
Miscellaneous
1 2 (100.00%) Social Media
Processes & Methodologies
1 2 (100.00%) B2B
1 2 (100.00%) B2C
1 2 (100.00%) Content Development
1 2 (100.00%) Data Strategy
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Display Advertising
1 2 (100.00%) Email Marketing
1 2 (100.00%) Integrated Marketing
1 2 (100.00%) Marketing Automation
1 2 (100.00%) Marketing Strategy
1 2 (100.00%) Mobile Marketing
1 2 (100.00%) Pay per click
1 2 (100.00%) Social Listening
Vendors
1 2 (100.00%) HubSpot
1 2 (100.00%) Marketo
1 2 (100.00%) Pardot
1 2 (100.00%) Twitter