Period
to 21 May 2018

The following table provides summary statistics for contract job vacancies with a requirement for Search Engine Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Search Engine Marketing over the 6 months to 21 May 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Marketing
UK
6 months to
21 May 2018
Same period 2017 Same period 2016
Rank 883 806 891
Rank change year-on-year -77 +85 -39
Contract jobs citing Search Engine Marketing 2 12 5
As % of all contract IT jobs advertised in the UK 0.002% 0.013% 0.005%
As % of the Processes & Methodologies category 0.002% 0.016% 0.006%
Number of daily rates quoted 2 5 3
UK median daily rate £408 £400 £488
Median daily rate % change year-on-year +1.88% -17.95% +30.00%
10th Percentile £325 £294 £254
90th Percentile £486 £483 £525
UK excluding London median daily rate £310 £308 -
% change year-on-year +0.81% - -
Number of hourly rates quoted 0 0 0
UK median hourly rate - - -
UK excluding London median hourly rate - - -

Search Engine Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 86,297 76,245 88,684
As % of all contract IT jobs advertised in the UK 85.73% 84.63% 84.00%
Number of daily rates quoted 56,940 50,019 58,259
UK median daily rate £450 £438 £425
Median daily rate % change year-on-year +2.86% +2.94% +6.25%
10th Percentile £300 £275 £263
90th Percentile £638 £625 £606
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.13% - +6.67%
Number of hourly rates quoted 2,268 2,079 2,320
UK median hourly rate £22.00 £25.00 £25.00
Median hourly rate % change year-on-year -12.00% - +19.05%
10th Percentile £11.17 £11.46 £11.63
90th Percentile £50.00 £52.50 £50.59
UK excluding London median hourly rate £20.50 £25.00 £26.92
% change year-on-year -18.00% -7.11% +22.34%

Search Engine Marketing
Job Vacancy Trend

Job postings citing Search Engine Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Search Engine Marketing in the UK

Search Engine Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Search Engine Marketing.

Contractor daily rate trend for Search Engine Marketing in the UK

Search Engine Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Search Engine Marketing over the 6 months to 21 May 2018.

Contractor daily rate histogram for Search Engine Marketing in the UK

Search Engine Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Search Engine Marketing.

Contractor hourly rate trend for Search Engine Marketing in the UK

Search Engine Marketing
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Search Engine Marketing within the UK over the 6 months to 21 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -60 2 £408 +1.88% 2
UK excluding London -38 1 £310 +0.81% 1
London -75 1 £505 +12.22% 1
South East - 1 £310 -

For the 6 months to 21 May 2018, IT contractor jobs citing Search Engine Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Search Engine Marketing.

1 2 (100.00%) Marketing
2 1 (50.00%) Email Marketing
2 1 (50.00%) Display Advertising
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Continuous Integration
2 1 (50.00%) Test Automation
2 1 (50.00%) Scala
2 1 (50.00%) Social Media
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Eloqua
2 1 (50.00%) Twitter
2 1 (50.00%) Mobile Marketing
2 1 (50.00%) Marketo
2 1 (50.00%) HubSpot
2 1 (50.00%) Pardot
2 1 (50.00%) SDLC
2 1 (50.00%) Performance Optimisation
2 1 (50.00%) Marketing Automation
2 1 (50.00%) Content Development
2 1 (50.00%) Integrated Marketing
2 1 (50.00%) Data Strategy
2 1 (50.00%) Social Listening
2 1 (50.00%) Java
2 1 (50.00%) Python
2 1 (50.00%) E-Commerce
2 1 (50.00%) B2B
2 1 (50.00%) B2C
2 1 (50.00%) Advertising
2 1 (50.00%) Software Engineering
2 1 (50.00%) Pay per click

Search Engine Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (50.00%) Eloqua
General
1 2 (100.00%) Marketing
2 1 (50.00%) Advertising
Job Titles
1 1 (50.00%) AWS Developer
1 1 (50.00%) Contracts Manager
1 1 (50.00%) Developer
1 1 (50.00%) Digital Marketing Manager
1 1 (50.00%) Java Developer
1 1 (50.00%) Java Software Developer
1 1 (50.00%) Marketing Manager
1 1 (50.00%) Software Developer
Miscellaneous
1 1 (50.00%) Social Media
Processes & Methodologies
1 1 (50.00%) B2B
1 1 (50.00%) B2C
1 1 (50.00%) Content Development
1 1 (50.00%) Continuous Integration
1 1 (50.00%) Data Strategy
1 1 (50.00%) Digital Marketing
1 1 (50.00%) Display Advertising
1 1 (50.00%) E-Commerce
1 1 (50.00%) Email Marketing
1 1 (50.00%) Integrated Marketing
1 1 (50.00%) Marketing Automation
1 1 (50.00%) Marketing Strategy
1 1 (50.00%) Mobile Marketing
1 1 (50.00%) Pay per click
1 1 (50.00%) Performance Optimisation
1 1 (50.00%) SDLC
1 1 (50.00%) Social Listening
1 1 (50.00%) Software Engineering
1 1 (50.00%) Test Automation
Programming Languages
1 1 (50.00%) Java
1 1 (50.00%) Python
1 1 (50.00%) Scala
Vendors
1 1 (50.00%) HubSpot
1 1 (50.00%) Marketo
1 1 (50.00%) Pardot
1 1 (50.00%) Twitter