Period
to 20 November 2018

The following table provides summary statistics for contract job vacancies with a requirement for Search Engine Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Search Engine Marketing over the 6 months to 20 November 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Marketing
UK
6 months to
20 Nov 2018
Same period 2017 Same period 2016
Rank 891 880 890
Rank change year-on-year -11 +10 -1
Contract jobs citing Search Engine Marketing 4 9 5
As % of all contract IT jobs advertised in the UK 0.004% 0.009% 0.005%
As % of the Processes & Methodologies category 0.004% 0.010% 0.006%
Number of daily rates quoted 1 6 3
UK median daily rate £600 £445 £250
Median daily rate % change year-on-year +34.83% +78.00% +16.28%
10th Percentile £550 £255 £225
90th Percentile £650 £483 £275
UK excluding London median daily rate - £310 -
Number of hourly rates quoted 1 0 0
UK median hourly rate £25.00 - -
UK excluding London median hourly rate £25.00 - -

Search Engine Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 89,850 87,697 88,614
As % of all contract IT jobs advertised in the UK 86.36% 85.74% 85.19%
Number of daily rates quoted 59,462 58,317 58,473
UK median daily rate £460 £450 £425
Median daily rate % change year-on-year +2.22% +5.88% +3.03%
10th Percentile £300 £277 £263
90th Percentile £638 £625 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +4.99%
Number of hourly rates quoted 2,321 2,108 2,455
UK median hourly rate £22.00 £23.14 £22.50
Median hourly rate % change year-on-year -4.93% +2.84% +1.74%
10th Percentile £11.25 £11.25 £11.25
90th Percentile £50.75 £49.75 £48.00
UK excluding London median hourly rate £21.20 £24.00 £22.50
% change year-on-year -11.67% +6.67% -

Search Engine Marketing
Job Vacancy Trend

Job postings citing Search Engine Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Search Engine Marketing in the UK

Search Engine Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Search Engine Marketing.

Contractor daily rate trend for Search Engine Marketing in the UK

Search Engine Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Search Engine Marketing.

Contractor hourly rate trend for Search Engine Marketing in the UK

Search Engine Marketing
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Search Engine Marketing within the UK over the 6 months to 20 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -8 4 £600 +34.83% 12
London -4 2 £600 +34.83% 2
UK excluding London -30 2 - - 10
East of England - 2 - -

For the 6 months to 20 November 2018, IT contractor jobs citing Search Engine Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Search Engine Marketing.

1 4 (100.00%) Marketing
2 3 (75.00%) Analytics
2 3 (75.00%) SEO
3 2 (50.00%) HTML
3 2 (50.00%) Microsoft
3 2 (50.00%) Analytical Skills
3 2 (50.00%) Pay per click
3 2 (50.00%) Degree
3 2 (50.00%) Digital Marketing
4 1 (25.00%) Web Marketing
4 1 (25.00%) Marketing Strategy
4 1 (25.00%) Digital Media
4 1 (25.00%) AngularJS
4 1 (25.00%) Arabic Language
4 1 (25.00%) Google Analytics
4 1 (25.00%) Email Marketing
4 1 (25.00%) Mobile App
4 1 (25.00%) Mentoring
4 1 (25.00%) Web Development
4 1 (25.00%) Performance Metrics
4 1 (25.00%) BigQuery
4 1 (25.00%) Google Cloud Platform
4 1 (25.00%) React
4 1 (25.00%) Google Tag Manager
4 1 (25.00%) AdWords
4 1 (25.00%) Digital Analytics
4 1 (25.00%) Tealium
4 1 (25.00%) Global Marketing
4 1 (25.00%) Actionable Insight
4 1 (25.00%) Digital Media Management

Search Engine Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (25.00%) CMS
1 1 (25.00%) SharePoint
Applications
1 1 (25.00%) Microsoft Excel
1 1 (25.00%) Microsoft Office
Business Applications
1 1 (25.00%) Workfront
Cloud Services
1 1 (25.00%) AdWords
1 1 (25.00%) Google Analytics
1 1 (25.00%) Google Cloud Platform
1 1 (25.00%) Google Tag Manager
Communications & Networking
1 1 (25.00%) Internet
Database & Business Intelligence
1 1 (25.00%) BigQuery
General
1 4 (100.00%) Marketing
2 1 (25.00%) Arabic Language
2 1 (25.00%) Automotive
2 1 (25.00%) Retail
Job Titles
1 1 (25.00%) Analytics Manager
1 1 (25.00%) Digital Analytics Manager
1 1 (25.00%) Digital Marketing Specialist
1 1 (25.00%) Implementation Manager
1 1 (25.00%) Marketing Manager
1 1 (25.00%) Marketing Specialist
1 1 (25.00%) Strategy Manager
1 1 (25.00%) Web Analytics Manager
1 1 (25.00%) Web Manager
Libraries, Frameworks & Software Standards
1 2 (50.00%) HTML
2 1 (25.00%) AngularJS
2 1 (25.00%) React
Miscellaneous
1 2 (50.00%) Analytical Skills
2 1 (25.00%) Digital Media
2 1 (25.00%) Mobile App
Processes & Methodologies
1 3 (75.00%) Analytics
1 3 (75.00%) SEO
2 2 (50.00%) Digital Marketing
2 2 (50.00%) Pay per click
3 1 (25.00%) Asset Management
3 1 (25.00%) Content Management
3 1 (25.00%) Data Analysis
3 1 (25.00%) Digital Analytics
3 1 (25.00%) E-Commerce
3 1 (25.00%) Email Marketing
3 1 (25.00%) Global Marketing
3 1 (25.00%) Marketing Strategy
3 1 (25.00%) Mentoring
3 1 (25.00%) Performance Metrics
3 1 (25.00%) Project Management
3 1 (25.00%) Strategic Planning
3 1 (25.00%) Validation
3 1 (25.00%) Web Analytics
3 1 (25.00%) Web Development
3 1 (25.00%) Web Marketing
Programming Languages
1 1 (25.00%) JavaScript
Qualifications
1 2 (50.00%) Degree
Vendors
1 2 (50.00%) Microsoft
2 1 (25.00%) Adobe
2 1 (25.00%) DoubleClick
2 1 (25.00%) Google
2 1 (25.00%) Tealium