Period
to 21 November 2017

The following table provides summary statistics for contract job vacancies with a requirement for Search Engine Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Search Engine Marketing over the 6 months to 21 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Search Engine Marketing
UK
6 months to
21 Nov 2017
Same period 2016 Same period 2015
Rank 868 876 885
Rank change year-on-year +8 +9 -11
Contract jobs citing Search Engine Marketing 9 5 3
As % of all contract IT jobs advertised in the UK 0.009% 0.005% 0.003%
As % of the Processes & Methodologies category 0.010% 0.006% 0.003%
Number of daily rates quoted 6 3 1
UK median daily rate £445 £250 £215
Median daily rate % change year-on-year +78.00% +16.28% -40.69%
10th Percentile £255 £225 £198
90th Percentile £483 £275 £233
UK excluding London median daily rate £310 - -
Number of hourly rates quoted 0 0 0
UK median hourly rate - - -
UK excluding London median hourly rate - - -

Search Engine Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 87132 87864 92880
As % of all contract IT jobs advertised in the UK 84.49% 83.90% 81.77%
Number of daily rates quoted 58048 58076 60168
UK median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +3.03% +3.13%
10th Percentile £281 £263 £263
90th Percentile £630 £600 £600
UK excluding London median daily rate £400 £400 £385
% change year-on-year - +3.90% +2.67%
Number of hourly rates quoted 2060 2332 2734
UK median hourly rate £23.50 £24.00 £22.50
Median hourly rate % change year-on-year -2.08% +6.67% +18.42%
10th Percentile £11.49 £11.31 £11.50
90th Percentile £49.75 £48.75 £47.71
UK excluding London median hourly rate £24.00 £24.50 £23.75
% change year-on-year -2.04% +3.16% +18.75%

Search Engine Marketing
Job Vacancy Trend

Job postings citing Search Engine Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Search Engine Marketing in the UK

Search Engine Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Search Engine Marketing.

Contractor daily rate trend for Search Engine Marketing in the UK

Search Engine Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Search Engine Marketing over the 6 months to 21 November 2017.

Contractor daily rate histogram for Search Engine Marketing in the UK

Search Engine Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Search Engine Marketing.

Contractor hourly rate trend for Search Engine Marketing in the UK

Search Engine Marketing
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Search Engine Marketing within the UK over the 6 months to 21 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +20 9 £445 +78.00% 7
London -14 8 £445 +78.00% 1
UK excluding London +17 1 £310 - 6
South East - 1 £310 - 3

For the 6 months to 21 November 2017, IT contractor jobs citing Search Engine Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Search Engine Marketing.

1 9 (100.00%) Marketing
2 6 (66.67%) Advertising
3 5 (55.56%) OOD
3 5 (55.56%) Java
3 5 (55.56%) OO
3 5 (55.56%) Computer Science
3 5 (55.56%) Software Engineering
3 5 (55.56%) Continuous Integration
3 5 (55.56%) Test Automation
3 5 (55.56%) Amazon AWS
3 5 (55.56%) Data Structures
3 5 (55.56%) Algorithms
3 5 (55.56%) SDLC
3 5 (55.56%) Performance Optimisation
3 5 (55.56%) Complexity Analysis
4 4 (44.44%) Computer Science Degree
4 4 (44.44%) Scala
4 4 (44.44%) Degree
4 4 (44.44%) Python
5 3 (33.33%) SEO
5 3 (33.33%) Internet
5 3 (33.33%) Internet Marketing
6 2 (22.22%) Blog
6 2 (22.22%) Yahoo!
6 2 (22.22%) Google
6 2 (22.22%) Elastic Path
6 2 (22.22%) Website Architecture
6 2 (22.22%) Link Building
7 1 (11.11%) Twitter
7 1 (11.11%) Mobile Marketing

Search Engine Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Business Applications
1 1 (11.11%) Eloqua
Cloud Services
1 5 (55.56%) Amazon AWS
Communications & Networking
1 3 (33.33%) Internet
General
1 9 (100.00%) Marketing
2 6 (66.67%) Advertising
Job Titles
1 4 (44.44%) Developer
2 3 (33.33%) Java Developer
3 1 (11.11%) AWS Developer
3 1 (11.11%) Contracts Manager
3 1 (11.11%) Development Engineer
3 1 (11.11%) Digital Marketing Manager
3 1 (11.11%) Marketing Manager
3 1 (11.11%) SEO Manager
3 1 (11.11%) Software Developer
3 1 (11.11%) Software Development Engineer
3 1 (11.11%) Software Engineer
Libraries, Frameworks & Software Standards
1 1 (11.11%) CSS
1 1 (11.11%) HTML
Miscellaneous
1 5 (55.56%) Algorithms
1 5 (55.56%) Computer Science
1 5 (55.56%) Data Structures
2 2 (22.22%) Blog
3 1 (11.11%) Social Media
Processes & Methodologies
1 5 (55.56%) Complexity Analysis
1 5 (55.56%) Continuous Integration
1 5 (55.56%) OO
1 5 (55.56%) OOD
1 5 (55.56%) Performance Optimisation
1 5 (55.56%) SDLC
1 5 (55.56%) Software Engineering
1 5 (55.56%) Test Automation
2 3 (33.33%) Internet Marketing
2 3 (33.33%) SEO
3 2 (22.22%) Link Building
3 2 (22.22%) Website Architecture
4 1 (11.11%) Content Development
4 1 (11.11%) Data Strategy
4 1 (11.11%) Integrated Marketing
4 1 (11.11%) Marketing Automation
4 1 (11.11%) Marketing Strategy
4 1 (11.11%) Mobile Marketing
4 1 (11.11%) Social Listening
4 1 (11.11%) Strategic Thinking
Programming Languages
1 5 (55.56%) Java
2 4 (44.44%) Python
2 4 (44.44%) Scala
Qualifications
1 4 (44.44%) Computer Science Degree
1 4 (44.44%) Degree
Vendors
1 2 (22.22%) Elastic Path
1 2 (22.22%) Google
1 2 (22.22%) Yahoo!
2 1 (11.11%) HubSpot
2 1 (11.11%) Marketo
2 1 (11.11%) Pardot
2 1 (11.11%) Twitter