The following table provides summary statistics for contract job vacancies with a requirement for Search Engine Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Search Engine Marketing over the 3 months to 26 March 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

3 months to
26 Mar 2017
Same period 2016 Same period 2015
Search Engine Marketing
UK
Rank 603 - 612
Rank change year-on-year - 0  
Contract jobs citing Search Engine Marketing 6 0 11
As % of all contract IT jobs advertised in the UK 0.013% - 0.021%
As % of the Processes & Methodologies category 0.016% - 0.026%
Number of daily rates quoted 3 0 2
Median daily rate £340 - £375
UK excluding London median daily rate £308 - -
Number of hourly rates quoted 0 0 1
Median hourly rate - - £14.00
UK excluding London median hourly rate - - £14.00

Search Engine Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 37182 44106 42440
As % of all contract IT job vacancies advertised in the UK 83.13% 82.88% 79.75%
Number of daily rates quoted 24552 28910 26291
Median daily rate £450 £425 £420
Median daily rate % change year-on-year +5.88% +1.19%  
90% offered a daily rate of more than £300 £300 £275
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £410 £400 £398
% change year-on-year +2.50% +0.62%  
Number of hourly rates quoted 945 1111 1221
Median hourly rate £36.00 £37.50 £28.25
Median hourly rate % change year-on-year -4.00% +32.74%  
90% offered a hourly rate of more than £13.00 £13.00 £12.10
10% offered a hourly rate of more than £53.00 £55.00 £49.50
UK excluding London median hourly rate £36.00 £38.75 £30.00
% change year-on-year -7.09% +29.16%  

Search Engine Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Search Engine Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Search Engine Marketing in the UK

Search Engine Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Search Engine Marketing.

Contractor daily rate trend for Search Engine Marketing in the UK

Search Engine Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Search Engine Marketing over the 3 months to 26 March 2017.

Contractor daily rate histogram for Search Engine Marketing in the UK

Search Engine Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Search Engine Marketing.

Contractor hourly rate trend for Search Engine Marketing in the UK

Search Engine Marketing
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 26 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England - 6 £340 - 5
East Midlands - 5 £308 - 1
Leicester - 5 £308 -
Leicestershire - 5 £308 -
London - 1 £400 - 1

Search Engine Marketing
Top 30 Related IT Skills

For the 6 months to 26 March 2017, IT contractor jobs citing Search Engine Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Search Engine Marketing.

1 14 (100.00%) Marketing
2 11 (78.57%) SQL
2 11 (78.57%) Microsoft
3 8 (57.14%) Analytics
4 7 (50.00%) SEO
5 6 (42.86%) Teradata
5 6 (42.86%) Agile Software Development
5 6 (42.86%) TDD
5 6 (42.86%) Maven
5 6 (42.86%) Java
5 6 (42.86%) E-Commerce
5 6 (42.86%) ETL
5 6 (42.86%) SQL Server
5 6 (42.86%) JUnit
5 6 (42.86%) Web Services
5 6 (42.86%) Apache Pig
5 6 (42.86%) Big Data
5 6 (42.86%) Talend
5 6 (42.86%) MapReduce
5 6 (42.86%) Mockito
5 6 (42.86%) Apache Hive
5 6 (42.86%) NoSQL
5 6 (42.86%) Web Analytics
5 6 (42.86%) Unit Testing
5 6 (42.86%) Talend Open Studio
5 6 (42.86%) Hadoop
5 6 (42.86%) Amazon AWS
5 6 (42.86%) Oozie
5 6 (42.86%) Apache Spark
5 6 (42.86%) Cascading

Search Engine Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (42.86%) Apache Pig
1 6 (42.86%) Apache Spark
Applications
1 5 (35.71%) MS Excel
1 5 (35.71%) MS Office
Business Applications
1 5 (35.71%) WebTrends
Cloud Services
1 6 (42.86%) Amazon AWS
2 5 (35.71%) Adobe Analytics
3 2 (14.29%) AdWords
3 2 (14.29%) Google Analytics
Database & Business Intelligence
1 6 (42.86%) Apache Hive
1 6 (42.86%) Big Data
1 6 (42.86%) Hadoop
1 6 (42.86%) NoSQL
1 6 (42.86%) SQL Server
2 5 (35.71%) BusinessObjects
2 5 (35.71%) Relational Database
3 1 (7.14%) HBase
Development Applications
1 6 (42.86%) JUnit
1 6 (42.86%) Maven
1 6 (42.86%) Mockito
1 6 (42.86%) Talend Open Studio
2 5 (35.71%) Git (software)
General
1 14 (100.00%) Marketing
2 3 (21.43%) Advertising
Job Titles
1 6 (42.86%) Developer
2 4 (28.57%) ETL Developer
3 3 (21.43%) Analyst
3 3 (21.43%) Hadoop Developer
3 3 (21.43%) Java Developer
3 3 (21.43%) Java Hadoop Developer
3 3 (21.43%) Web Analyst
4 2 (14.29%) AdWords Manager
4 2 (14.29%) Campaign Manager
4 2 (14.29%) Contracts Manager
4 2 (14.29%) Web Analytics Analyst
4 2 (14.29%) Web Manager
5 1 (7.14%) Business Intelligence Analyst
5 1 (7.14%) E-Commerce Manager
5 1 (7.14%) Marketing Manager
5 1 (7.14%) Online Marketing Manager
5 1 (7.14%) PPC Analyst
5 1 (7.14%) SEO Analyst
5 1 (7.14%) SEO Manager
5 1 (7.14%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 6 (42.86%) Cascading
1 6 (42.86%) Web Services
Miscellaneous
1 1 (7.14%) Analytical Skills
1 1 (7.14%) Computer Science
1 1 (7.14%) Social Media
Operating Systems
1 5 (35.71%) Linux
Processes & Methodologies
1 8 (57.14%) Analytics
2 7 (50.00%) SEO
3 6 (42.86%) A/B Testing
3 6 (42.86%) Agile Software Development
3 6 (42.86%) E-Commerce
3 6 (42.86%) ETL
3 6 (42.86%) MapReduce
3 6 (42.86%) TDD
3 6 (42.86%) Unit Testing
3 6 (42.86%) Web Analytics
4 5 (35.71%) Business Analysis
4 5 (35.71%) Business Intelligence
4 5 (35.71%) CRM
4 5 (35.71%) Market Research
4 5 (35.71%) Pay per click
4 5 (35.71%) Project Management
4 5 (35.71%) Web Development
5 2 (14.29%) Online Marketing
5 2 (14.29%) Software Engineering
6 1 (7.14%) Programmatic Advertising
Programming Languages
1 11 (78.57%) SQL
2 6 (42.86%) Java
3 5 (35.71%) C
4 1 (7.14%) Scala
Qualifications
1 1 (7.14%) Degree
Quality Assurance & Compliance
1 1 (7.14%) Actionable Recommendations
Systems Management
1 6 (42.86%) Oozie
Vendors
1 11 (78.57%) Microsoft
2 6 (42.86%) Talend
2 6 (42.86%) Teradata
3 5 (35.71%) Brio
3 5 (35.71%) Cognos
3 5 (35.71%) Coremetrics
3 5 (35.71%) MicroStrategy
3 5 (35.71%) Omniture
4 2 (14.29%) Google
5 1 (7.14%) ClickTale
5 1 (7.14%) Crazy Egg