Period
to 24 November 2017

The median contractor rate for a Digital Marketing Consultant was £500 per day in advertised job vacancies during the 6 months to 24 November 2017.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing Consultant
UK
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 889 880 888
Rank change year-on-year -9 +8 -17
Contract jobs requiring a Digital Marketing Consultant 7 6 6
As % of all contract IT jobs advertised in the UK 0.007% 0.006% 0.005%
As % of the Job Titles category 0.007% 0.006% 0.006%
Number of daily rates quoted 4 3 1
UK median daily rate £500 £450 £450
Median daily rate % change year-on-year +11.11% - +38.46%
UK excluding London median daily rate - - -
Number of hourly rates quoted 0 1 0
UK median hourly rate - £21.00 -
UK excluding London median hourly rate - £21.00 -

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

All Contract IT Job Vacancies
UK
Contract vacancies in the UK with a recognized job title 97695 99488 108685
% of contract IT jobs with a recognized job title 94.79% 94.75% 94.91%
Number of daily rates quoted 64489 64865 69136
UK median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% -
10th Percentile £260 £250 £250
90th Percentile £625 £600 £588
UK excluding London median daily rate £400 £393 £375
% change year-on-year +1.91% +4.67% +3.45%
Number of hourly rates quoted 2905 3326 4142
UK median hourly rate £18.69 £18.00 £18.00
Median hourly rate % change year-on-year +3.81% - +9.09%
10th Percentile £10.93 £10.50 £10.50
90th Percentile £47.83 £47.45 £45.00
UK excluding London median hourly rate £17.50 £17.50 £17.50

Digital Marketing Consultant
Job Vacancy Trend

Job postings that featured Digital Marketing Consultant in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing Consultant in the UK

Digital Marketing Consultant
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing Consultant.

Contractor daily rate trend for Digital Marketing Consultant in the UK

Digital Marketing Consultant
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Digital Marketing Consultant over the 6 months to 24 November 2017.

Contractor daily rate histogram for Digital Marketing Consultant in the UK

Digital Marketing Consultant
Top 5 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing Consultant within the UK over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -6 7 £500 +11.11%
London -10 4 £500 +11.11%
UK excluding London +35 3 - -
South East +5 2 - -
East of England - 1 - -

Digital Marketing Consultant Skill Set
Top 29 Co-occurring IT Skills

For the 6 months to 24 November 2017, Digital Marketing Consultant contract jobs required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads featuring Digital Marketing Consultant in the job title.

1 7 (100.00%) Marketing
1 7 (100.00%) Digital Marketing
2 5 (71.43%) Analytics
3 4 (57.14%) Telecoms
4 3 (42.86%) Adobe
4 3 (42.86%) Banking
4 3 (42.86%) Google
4 3 (42.86%) Marketing Analytics
4 3 (42.86%) SOASTA, Inc
4 3 (42.86%) Visualisation
4 3 (42.86%) Data Visualisation
4 3 (42.86%) Tableau
4 3 (42.86%) Dynatrace
4 3 (42.86%) Performance Optimisation
4 3 (42.86%) Fintech
4 3 (42.86%) Crashlytics
4 3 (42.86%) Analytical Skills
4 3 (42.86%) Google Analytics
5 2 (28.57%) B2C
6 1 (14.29%) Supplier Management
6 1 (14.29%) SEO
6 1 (14.29%) Finance
6 1 (14.29%) Agile Software Development
6 1 (14.29%) Pay per click
6 1 (14.29%) Direct Marketing
6 1 (14.29%) Customer Engagement
6 1 (14.29%) Performance Measurement
6 1 (14.29%) Stakeholder Engagement
6 1 (14.29%) Campaign Management

Digital Marketing Consultant Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 3 (42.86%) Google Analytics
Development Applications
1 3 (42.86%) Crashlytics
General
1 7 (100.00%) Marketing
2 4 (57.14%) Telecoms
3 3 (42.86%) Banking
4 1 (14.29%) Finance
Miscellaneous
1 3 (42.86%) Analytical Skills
1 3 (42.86%) Fintech
Processes & Methodologies
1 7 (100.00%) Digital Marketing
2 5 (71.43%) Analytics
3 3 (42.86%) Data Visualisation
3 3 (42.86%) Marketing Analytics
3 3 (42.86%) Performance Optimisation
3 3 (42.86%) Visualisation
4 2 (28.57%) B2C
5 1 (14.29%) Agile Software Development
5 1 (14.29%) Campaign Management
5 1 (14.29%) Customer Engagement
5 1 (14.29%) Direct Marketing
5 1 (14.29%) Pay per click
5 1 (14.29%) Performance Measurement
5 1 (14.29%) SEO
5 1 (14.29%) Stakeholder Engagement
5 1 (14.29%) Supplier Management
Vendors
1 3 (42.86%) Adobe
1 3 (42.86%) Dynatrace
1 3 (42.86%) Google
1 3 (42.86%) SOASTA, Inc
1 3 (42.86%) Tableau