Period
to 4 December 2021

The following table provides summary statistics for contract job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 4 December 2021 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK
6 months to
4 Dec 2021
Same period 2020 Same period 2019
Rank 273 225 279
Rank change year-on-year -48 +54 +25
Contract jobs citing Digital Marketing 875 447 777
As % of all contract jobs advertised in the UK 0.99% 1.19% 0.95%
As % of the Processes & Methodologies category 1.11% 1.37% 1.09%
Number of daily rates quoted 646 358 657
10th Percentile £261 £268 £150
25th Percentile £413 £405 £341
Median daily rate (50th Percentile) £525 £525 £450
Median % change year-on-year - +16.67% -5.26%
75th Percentile £638 £600 £575
90th Percentile £738 £695 £650
UK excluding London median daily rate £475 £525 £438
% change year-on-year -9.52% +20.00% -2.78%
Number of hourly rates quoted 6 7 10
10th Percentile £24.88 £17.10 £10.25
25th Percentile £25.75 £17.85 £16.25
Median hourly rate £27.46 £22.50 £20.50
Median % change year-on-year +22.02% +9.76% -40.58%
75th Percentile £30.21 £42.75 £31.63
90th Percentile £40.10 £59.20 £49.13
UK excluding London median hourly rate £27.46 £17.86 £29.00
% change year-on-year +53.72% -38.41% -14.71%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 79,029 32,538 71,196
As % of all contract IT jobs advertised in the UK 88.99% 86.67% 86.66%
Number of daily rates quoted 55,440 22,083 47,637
10th Percentile £325 £300 £288
25th Percentile £413 £375 £375
Median daily rate (50th Percentile) £525 £475 £475
Median % change year-on-year +10.53% - +2.70%
75th Percentile £624 £575 £575
90th Percentile £700 £655 £650
UK excluding London median daily rate £463 £432 £434
% change year-on-year +7.06% -0.37% +2.03%
Number of hourly rates quoted 1,727 1,052 2,157
10th Percentile £12.24 £11.75 £11.85
25th Percentile £15.00 £15.97 £14.94
Median hourly rate £24.80 £27.00 £22.00
Median % change year-on-year -8.15% +22.73% +9.15%
75th Percentile £49.50 £47.15 £45.00
90th Percentile £64.00 £58.75 £52.50
UK excluding London median hourly rate £20.00 £24.00 £21.00
% change year-on-year -16.67% +14.29% +5.00%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Digital Marketing.

Daily rate trend for Digital Marketing in the UK

Digital Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Digital Marketing over the 6 months to 4 December 2021.

Daily rate histogram for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Digital Marketing.

Hourly rate trend for Digital Marketing in the UK

Digital Marketing
Hourly Rate Histogram

Hourly rate distribution of jobs citing Digital Marketing over the 6 months to 4 December 2021.

Hourly rate histogram for Digital Marketing in the UK

Digital Marketing
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 4 December 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -43 807 £525 - 200
London -44 374 £530 +0.95% 86
UK excluding London -60 340 £475 -9.52% 119
Work from Home -111 253 £550 +4.76% 32
South West -18 134 £450 -21.74% 22
South East -69 79 £275 -43.59% 31
North of England -50 48 £675 +28.57% 39
North West -22 43 £725 +38.10% 20
Midlands -56 36 £508 +14.37% 16
Scotland -44 26 £525 +5.00% 3
West Midlands -41 23 £525 +18.31% 10
East Midlands -26 13 £413 +4.76% 6
East of England -47 13 £475 - 7
Yorkshire -43 5 £481 -3.75% 11
Wales -24 4 £525 -30.00% 2

For the 6 months to 4 December 2021, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Digital Marketing.

1 875 (100.00%) Marketing
2 623 (71.20%) Finance
3 584 (66.74%) Business Intelligence
4 576 (65.83%) Telecoms
5 575 (65.71%) Programme Management
6 571 (65.26%) Public Sector
7 569 (65.03%) Manufacturing
7 569 (65.03%) SAP
8 568 (64.91%) Electronics
9 217 (24.80%) Agile Software Development
10 201 (22.97%) Social Skills
11 170 (19.43%) Analytics
12 143 (16.34%) Azure
13 127 (14.51%) Microsoft
14 119 (13.60%) SQL
15 116 (13.26%) JavaScript
16 105 (12.00%) HTML
17 97 (11.09%) Data Analysis
18 94 (10.74%) Adobe
19 93 (10.63%) Analytical Skills
20 86 (9.83%) Project Management
20 86 (9.83%) CSS
21 85 (9.71%) NHS
22 83 (9.49%) Data Architecture
23 76 (8.69%) AWS
23 76 (8.69%) DevOps
24 75 (8.57%) Data Modelling
24 75 (8.57%) Security Cleared
25 74 (8.46%) Google
26 71 (8.11%) Metadata

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 57 (6.51%) CMS
2 32 (3.66%) SharePoint
3 30 (3.43%) Adobe Experience Manager
4 15 (1.71%) Confluence
5 9 (1.03%) Drupal
5 9 (1.03%) WordPress
6 6 (0.69%) Apache
7 4 (0.46%) LiveCycle
7 4 (0.46%) Sitecore CMS
8 3 (0.34%) Apache Spark
8 3 (0.34%) Elasticsearch
8 3 (0.34%) nginx
8 3 (0.34%) Tomcat
9 2 (0.23%) EPiServer
9 2 (0.23%) MS Exchange
9 2 (0.23%) Umbraco
10 1 (0.11%) Apache Airflow
10 1 (0.11%) Exchange Server 2010
10 1 (0.11%) Oracle SOA Suite
10 1 (0.11%) SAS
Applications
1 23 (2.63%) Microsoft Office
2 22 (2.51%) Microsoft Excel
3 17 (1.94%) Adobe Creative Suite
4 13 (1.49%) Microsoft PowerPoint
5 11 (1.26%) Photoshop
6 8 (0.91%) Chatbot
7 7 (0.80%) Sketch
8 4 (0.46%) Microsoft Project
9 3 (0.34%) Adobe Illustrator
9 3 (0.34%) Figma
10 2 (0.23%) InVision
10 2 (0.23%) MS Visio
10 2 (0.23%) Spreadsheet
10 2 (0.23%) SPSS
11 1 (0.11%) Adobe Premiere
11 1 (0.11%) Adobe XD
11 1 (0.11%) Final Cut Pro
11 1 (0.11%) InDesign
Business Applications
1 17 (1.94%) Adobe Campaign
2 10 (1.14%) Magento
3 8 (0.91%) Dynamics CRM
4 7 (0.80%) iTrent
4 7 (0.80%) Oracle EBS
5 6 (0.69%) Shopify
6 3 (0.34%) Eloqua
7 2 (0.23%) Oracle Payroll
7 2 (0.23%) Salesforce.com CRM
8 1 (0.11%) FastStats
8 1 (0.11%) Finacle
8 1 (0.11%) HFM
8 1 (0.11%) NetSuite
8 1 (0.11%) nopCommerce
8 1 (0.11%) Radian6
8 1 (0.11%) SAP CCM
8 1 (0.11%) SAP IBP
8 1 (0.11%) SAP S/4HANA
8 1 (0.11%) Sentinel
8 1 (0.11%) Workfront
Cloud Services
1 143 (16.34%) Azure
2 76 (8.69%) AWS
3 48 (5.49%) Google Analytics
3 48 (5.49%) Power Platform
4 47 (5.37%) Microsoft 365
5 35 (4.00%) SaaS
6 33 (3.77%) IaaS
7 32 (3.66%) Adobe Analytics
7 32 (3.66%) PaaS
8 21 (2.40%) GCP
9 19 (2.17%) Azure Active Directory
9 19 (2.17%) GitHub
10 16 (1.83%) Serverless
11 12 (1.37%) Amazon SQS
11 12 (1.37%) Dynamics 365
12 11 (1.26%) Azure Cosmos DB
12 11 (1.26%) Azure Logic Apps
12 11 (1.26%) Google Tag Manager
13 10 (1.14%) Amazon EKS
14 9 (1.03%) AWS Lambda
Communications & Networking
1 12 (1.37%) HTTP
2 10 (1.14%) DNS
2 10 (1.14%) Firewall
3 6 (0.69%) Network Security
3 6 (0.69%) SAN
4 5 (0.57%) Internet
5 4 (0.46%) PABX
5 4 (0.46%) SMS
5 4 (0.46%) Unified Communications
5 4 (0.46%) Wi-Fi
6 3 (0.34%) LAN
7 2 (0.23%) Cisco IOS
7 2 (0.23%) DHCP
7 2 (0.23%) Intranet
7 2 (0.23%) VPN
7 2 (0.23%) WAN
8 1 (0.11%) Ethernet
8 1 (0.11%) ICMP
8 1 (0.11%) Multicast
8 1 (0.11%) Wireless
Database & Business Intelligence
1 71 (8.11%) Metadata
2 57 (6.51%) Metadata Repository
3 48 (5.49%) Power BI
4 44 (5.03%) SQL Server
5 26 (2.97%) PostgreSQL
6 24 (2.74%) Tableau
7 20 (2.29%) Relational Database
8 18 (2.06%) SQL Server Integration Services
9 15 (1.71%) Pentaho
10 14 (1.60%) Amazon DynamoDB
10 14 (1.60%) Azure SQL Database
10 14 (1.60%) NoSQL
11 13 (1.49%) Data Warehouse
11 13 (1.49%) QlikView
12 12 (1.37%) MongoDB
12 12 (1.37%) Qlik Sense
13 11 (1.26%) Big Data
14 10 (1.14%) MySQL
15 9 (1.03%) Data Lake
15 9 (1.03%) Redis
Development Applications
1 35 (4.00%) Git (software)
2 31 (3.54%) JIRA
3 23 (2.63%) Jenkins
4 11 (1.26%) Subversion
4 11 (1.26%) Visual Studio Team System
5 9 (1.03%) Bitbucket
6 7 (0.80%) Cypress.io
6 7 (0.80%) Postman
7 5 (0.57%) Cucumber
8 4 (0.46%) Octopus Deploy
9 3 (0.34%) Artifactory
9 3 (0.34%) CircleCI
9 3 (0.34%) Oracle APEX
10 2 (0.23%) GitLab
10 2 (0.23%) Grunt
10 2 (0.23%) gulp
10 2 (0.23%) PhpStorm
10 2 (0.23%) PHPUnit
10 2 (0.23%) Selenium
11 1 (0.11%) Mocha
General
1 875 (100.00%) Marketing
2 623 (71.20%) Finance
3 576 (65.83%) Telecoms
4 571 (65.26%) Public Sector
5 569 (65.03%) Manufacturing
6 568 (64.91%) Electronics
7 201 (22.97%) Social Skills
8 93 (10.63%) Analytical Skills
9 32 (3.66%) Retail
10 27 (3.09%) Presentation Skills
11 21 (2.40%) German Language
12 19 (2.17%) Advertising
13 18 (2.06%) Documentation Skills
13 18 (2.06%) Organisational Skills
14 17 (1.94%) French Language
15 13 (1.49%) Pharmaceutical
15 13 (1.49%) Publishing
16 12 (1.37%) Banking
17 11 (1.26%) Legal
18 10 (1.14%) Influencing Skills
Job Titles
1 151 (17.26%) Architect
2 133 (15.20%) Developer
3 100 (11.43%) Analyst
4 80 (9.14%) Data Architect
5 57 (6.51%) Project Manager
6 45 (5.14%) Marketing Manager
7 43 (4.91%) Consultant
8 35 (4.00%) Data Modeller
9 33 (3.77%) Data Analyst
9 33 (3.77%) Senior Developer
10 30 (3.43%) Java Developer
11 26 (2.97%) IT Support
11 26 (2.97%) Lead Architect
12 24 (2.74%) Digital Marketing Manager
12 24 (2.74%) Solutions Architect
13 23 (2.63%) Node.js Developer
14 22 (2.51%) IT Support Technician
14 22 (2.51%) IT Technician
14 22 (2.51%) Support Engineer
14 22 (2.51%) Support Technician
Libraries, Frameworks & Software Standards
1 105 (12.00%) HTML
2 86 (9.83%) CSS
3 43 (4.91%) Node.js
4 41 (4.69%) Web Services
5 40 (4.57%) .NET
6 32 (3.66%) XML
7 30 (3.43%) AngularJS
8 28 (3.20%) SOAP
9 26 (2.97%) JSON
9 26 (2.97%) RESTful
10 24 (2.74%) ASP.NET
11 22 (2.51%) React
12 18 (2.06%) Apache Camel
12 18 (2.06%) Middleware
12 18 (2.06%) XSLT
13 17 (1.94%) REST
14 12 (1.37%) jQuery
15 11 (1.26%) HTML5
16 10 (1.14%) Kafka
17 9 (1.03%) .NET Core
Miscellaneous
1 85 (9.71%) NHS
2 55 (6.29%) User Experience
3 35 (4.00%) Management Information System
4 24 (2.74%) Social Media
5 17 (1.94%) Mobile App
5 17 (1.94%) Public Cloud
6 16 (1.83%) FMCG
7 15 (1.71%) Marketing Technology
8 13 (1.49%) Data Structures
9 12 (1.37%) Reference Data
10 9 (1.03%) Virtual Team
11 8 (0.91%) CESG
12 6 (0.69%) Digital Media
12 6 (0.69%) Life Science
13 5 (0.57%) Graphic Design
13 5 (0.57%) Legacy Systems
14 4 (0.46%) Data Protection Act
14 4 (0.46%) LIMS
15 3 (0.34%) PACS
15 3 (0.34%) SystemC
Operating Systems
1 69 (7.89%) Windows
2 41 (4.69%) Linux
2 41 (4.69%) Windows 10
3 9 (1.03%) Windows Server
4 8 (0.91%) Unix
5 7 (0.80%) Android
5 7 (0.80%) Mac OS X
6 6 (0.69%) Apple iOS
7 4 (0.46%) Red Hat Enterprise Linux
8 2 (0.23%) Amazon Linux
8 2 (0.23%) CentOS
9 1 (0.11%) Ubuntu
9 1 (0.11%) Windows Mobile
9 1 (0.11%) Windows Server 2008
9 1 (0.11%) Windows Server 2012
9 1 (0.11%) Windows Server 2016
9 1 (0.11%) Windows Server 2019
Processes & Methodologies
1 584 (66.74%) Business Intelligence
2 575 (65.71%) Programme Management
3 217 (24.80%) Agile Software Development
4 170 (19.43%) Analytics
5 97 (11.09%) Data Analysis
6 86 (9.83%) Project Management
7 83 (9.49%) Data Architecture
8 76 (8.69%) DevOps
9 75 (8.57%) Data Modelling
10 65 (7.43%) Data Governance
11 64 (7.31%) Strategic Thinking
11 64 (7.31%) User Stories
12 63 (7.20%) CRM
13 61 (6.97%) Strategic Planning
14 57 (6.51%) Stakeholder Management
15 54 (6.17%) Digital Analytics
16 51 (5.83%) Problem-Solving
17 49 (5.60%) Actionable Insight
17 49 (5.60%) Scrum
17 49 (5.60%) Test Automation
Programming Languages
1 119 (13.60%) SQL
2 116 (13.26%) JavaScript
3 54 (6.17%) Java
4 41 (4.69%) Python
5 38 (4.34%) C#
6 27 (3.09%) TypeScript
7 23 (2.63%) PHP
8 19 (2.17%) T-SQL
9 18 (2.06%) XPath
10 10 (1.14%) Bash Shell
10 10 (1.14%) Ruby
11 8 (0.91%) C
11 8 (0.91%) Perl
12 6 (0.69%) ES6
12 6 (0.69%) PL/SQL
12 6 (0.69%) PowerShell
12 6 (0.69%) R
13 5 (0.57%) Go
14 4 (0.46%) ES7
15 3 (0.34%) Java 8
Qualifications
1 75 (8.57%) Security Cleared
2 63 (7.20%) SC Cleared
3 59 (6.74%) Degree
4 19 (2.17%) DV Cleared
5 14 (1.60%) CISSP
6 12 (1.37%) CESG Certified Professional
6 12 (1.37%) TOGAF Certification
7 10 (1.14%) PMP
8 8 (0.91%) Microsoft Certification
9 7 (0.80%) CISM
10 6 (0.69%) MCSE
11 5 (0.57%) CISA
11 5 (0.57%) Cisco Certification
11 5 (0.57%) MBA
12 4 (0.46%) (ISC)2 CCSP
12 4 (0.46%) ITIL Certification
12 4 (0.46%) PRINCE2 Certification
13 3 (0.34%) BPSS Clearance
13 3 (0.34%) Master's Degree
13 3 (0.34%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 29 (3.31%) Data Quality
2 27 (3.09%) Accessibility
3 14 (1.60%) ISO/IEC 27001
4 12 (1.37%) QA
4 12 (1.37%) SLA
5 11 (1.26%) JSP 440
6 10 (1.14%) NCSC
6 10 (1.14%) PMO
7 8 (0.91%) GDPR
8 6 (0.69%) COBIT
8 6 (0.69%) GRC
8 6 (0.69%) HMG Security Policy Framework
8 6 (0.69%) NIST
9 5 (0.57%) RMADS
10 1 (0.11%) Actionable Recommendations
10 1 (0.11%) Disclosure Scotland
10 1 (0.11%) Dublin Core
10 1 (0.11%) ISO/IEC 27005
10 1 (0.11%) P3O
10 1 (0.11%) WCAG
System Software
1 27 (3.09%) Active Directory
2 21 (2.40%) Docker
3 4 (0.46%) Hyper-V
4 3 (0.34%) Virtual Machines
5 1 (0.11%) VMware Infrastructure
5 1 (0.11%) vSphere
Systems Management
1 23 (2.63%) Terraform
2 19 (2.17%) Kubernetes
3 10 (1.14%) Istio
4 9 (1.03%) Grafana
4 9 (1.03%) Kibana
4 9 (1.03%) Prometheus
4 9 (1.03%) Rancher
5 8 (0.91%) Ansible
5 8 (0.91%) Consul
5 8 (0.91%) Fluentd
5 8 (0.91%) logstash
5 8 (0.91%) SCCM
6 6 (0.69%) Microsoft Intune
7 5 (0.57%) Cisco CUCM
8 4 (0.46%) AirWatch
9 3 (0.34%) Puppet
10 2 (0.23%) Active Directory Federation Services
10 2 (0.23%) EMC NetWorker
10 2 (0.23%) Systems Management Server (SMS)
11 1 (0.11%) QRadar
Vendors
1 569 (65.03%) SAP
2 127 (14.51%) Microsoft
3 94 (10.74%) Adobe
4 74 (8.46%) Google
5 52 (5.94%) Sparx
6 36 (4.11%) Remedy
7 35 (4.00%) Oracle
8 31 (3.54%) Salesforce.com
9 21 (2.40%) Marketo
10 18 (2.06%) Cadence
10 18 (2.06%) Cisco
11 15 (1.71%) ServiceNow
12 13 (1.49%) Informatica
13 9 (1.03%) Salesforce Marketing Cloud
13 9 (1.03%) Splunk
14 8 (0.91%) AppDynamics
14 8 (0.91%) Databricks
15 6 (0.69%) Red Hat
15 6 (0.69%) YouTube
16 5 (0.57%) Fortinet