Period
to 25 February 2018

The following table provides summary statistics for contract job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 25 February 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK
6 months to
25 Feb 2018
Same period 2017 Same period 2016
Rank 320 290 334
Rank change year-on-year -30 +44 +97
Contract jobs citing Digital Marketing 770 817 773
As % of all contract IT jobs advertised in the UK 0.77% 0.86% 0.72%
As % of the Processes & Methodologies category 0.91% 1.02% 0.86%
Number of daily rates quoted 600 695 594
UK median daily rate £461 £425 £375
Median daily rate % change year-on-year +8.53% +13.33% -3.23%
10th Percentile £263 £244 £200
90th Percentile £600 £588 £550
UK excluding London median daily rate £450 £413 £365
% change year-on-year +9.09% +13.01% -2.67%
Number of hourly rates quoted 10 16 33
UK median hourly rate £36.00 £24.69 £36.00
Median hourly rate % change year-on-year +45.82% -31.42% +89.47%
10th Percentile £11.15 £15.25 £14.25
90th Percentile £53.25 £42.82 £57.50
UK excluding London median hourly rate £38.00 £31.19 £45.00
% change year-on-year +21.84% -30.69% +150.00%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 84,764 79,812 89,407
As % of all contract IT jobs advertised in the UK 84.78% 83.84% 82.82%
Number of daily rates quoted 56,572 52,927 58,164
UK median daily rate £450 £425 £425
Median daily rate % change year-on-year +5.88% - +6.25%
10th Percentile £288 £265 £263
90th Percentile £638 £613 £600
UK excluding London median daily rate £413 £400 £390
% change year-on-year +3.13% +2.56% +4.00%
Number of hourly rates quoted 2,044 2,187 2,615
UK median hourly rate £24.00 £25.00 £24.85
Median hourly rate % change year-on-year -4.00% +0.60% +22.14%
10th Percentile £11.50 £11.37 £11.50
90th Percentile £50.67 £50.00 £50.00
UK excluding London median hourly rate £24.56 £25.00 £26.00
% change year-on-year -1.76% -3.85% +20.93%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing.

Contractor daily rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Digital Marketing over the 6 months to 25 February 2018.

Contractor daily rate histogram for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing.

Contractor hourly rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Digital Marketing over the 6 months to 25 February 2018.

Contractor hourly rate histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 25 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -26 753 £450 +5.88% 472
UK excluding London +5 415 £450 +9.09% 335
London -38 353 £475 +1.06% 156
South East -8 122 £400 - 78
East of England +7 102 £520 +48.57% 48
South West -19 87 £375 - 72
North of England +29 56 £481 +1.32% 83
North West +31 43 £550 +10.00% 48
Midlands +24 32 £355 -5.33% 34
East Midlands +15 26 £350 -28.21% 13
Yorkshire -17 12 £320 -28.89% 29
Scotland -6 9 £475 -5.00% 8
West Midlands +5 4 £463 +23.33% 21
Wales -16 4 £625 +25.00% 12
Northern Ireland - 3 £525 -
North East +58 2 £444 +38.67% 6

For the 6 months to 25 February 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Digital Marketing.

1 770 (100.00%) Marketing
2 457 (59.35%) Finance
3 424 (55.06%) Business Intelligence
4 416 (54.03%) Telecoms
5 407 (52.86%) Electronics
6 403 (52.34%) Manufacturing
7 402 (52.21%) SAP
8 401 (52.08%) Programme Management
9 290 (37.66%) Agile Software Development
10 129 (16.75%) Analytics
11 117 (15.19%) Java
12 107 (13.90%) TDD
13 104 (13.51%) Adobe
14 96 (12.47%) HTML
15 93 (12.08%) Scrum
15 93 (12.08%) Security Cleared
16 91 (11.82%) SOAP
17 90 (11.69%) JavaScript
18 84 (10.91%) Greenfield Project
19 80 (10.39%) E-Commerce
20 77 (10.00%) Google
21 76 (9.87%) Web Services
22 74 (9.61%) CSS
22 74 (9.61%) Degree
23 73 (9.48%) Social Media
24 72 (9.35%) Analytical Skills
24 72 (9.35%) SOA
25 70 (9.09%) Oracle
26 69 (8.96%) Python
27 67 (8.70%) DevOps

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 53 (6.88%) CMS
2 52 (6.75%) Mule
3 40 (5.19%) Oracle SOA Suite
4 39 (5.06%) Oracle Service Bus
5 37 (4.81%) Apache Spark
6 24 (3.12%) WordPress
7 20 (2.60%) Adobe Experience Manager
8 18 (2.34%) Drupal
9 17 (2.21%) SharePoint
10 13 (1.69%) Apache
11 11 (1.43%) SAS
12 10 (1.30%) Apache Pig
13 8 (1.04%) Joomla!
14 7 (0.91%) Elasticsearch
15 6 (0.78%) Mule ESB
16 5 (0.65%) Confluence
16 5 (0.65%) nginx
16 5 (0.65%) Umbraco
17 4 (0.52%) Sitecore CMS
17 4 (0.52%) Skype for Business
Applications
1 38 (4.94%) Microsoft PowerPoint
2 31 (4.03%) Microsoft Excel
3 17 (2.21%) Photoshop
4 14 (1.82%) Adobe Creative Suite
4 14 (1.82%) Microsoft Office
5 13 (1.69%) Adobe Illustrator
6 12 (1.56%) MS Visio
7 9 (1.17%) InDesign
8 8 (1.04%) Microsoft Project
9 3 (0.39%) SPSS
10 1 (0.13%) Adobe After Effects
10 1 (0.13%) Adobe Captivate
10 1 (0.13%) Adobe Premiere
10 1 (0.13%) Chatbot
10 1 (0.13%) HipChat
10 1 (0.13%) Spreadsheet
10 1 (0.13%) Stata
Business Applications
1 30 (3.90%) Adobe Campaign
2 8 (1.04%) Dynamics CRM
3 6 (0.78%) Eloqua
3 6 (0.78%) Magento
4 5 (0.65%) WebTrends
5 3 (0.39%) Lawson
5 3 (0.39%) Oracle CRM
5 3 (0.39%) Oracle CRM On Demand
6 2 (0.26%) NetSuite
6 2 (0.26%) Salesforce.com CRM
6 2 (0.26%) Social Studio
6 2 (0.26%) Unit4 Business World
7 1 (0.13%) Oracle BPM
7 1 (0.13%) R3 Corda
7 1 (0.13%) SAP BPC
7 1 (0.13%) SAP Hybris
7 1 (0.13%) Unica
Cloud Services
1 66 (8.57%) Amazon AWS
2 54 (7.01%) Google Analytics
3 38 (4.94%) Microsoft Azure
4 21 (2.73%) Adobe Analytics
5 11 (1.43%) Google Cloud Platform
5 11 (1.43%) SaaS
6 10 (1.30%) Office 365
7 9 (1.17%) AdWords
7 9 (1.17%) Amazon EC2
8 7 (0.91%) Amazon ELB
8 7 (0.91%) GitHub
9 5 (0.65%) Amazon EMR
9 5 (0.65%) Amazon S3
9 5 (0.65%) Cloud Computing
9 5 (0.65%) PaaS
10 4 (0.52%) Virtual Private Cloud
11 3 (0.39%) Google Tag Manager
11 3 (0.39%) IaaS
11 3 (0.39%) Salesforce Service Cloud
11 3 (0.39%) Serverless
Communications & Networking
1 11 (1.43%) DNS
2 10 (1.30%) SMS
3 9 (1.17%) TCP/IP
4 7 (0.91%) HTTP
5 6 (0.78%) Internet
5 6 (0.78%) Skype
6 5 (0.65%) Firewall
7 4 (0.52%) Intranet
7 4 (0.52%) SSL
8 2 (0.26%) Broadband
8 2 (0.26%) Network Security
9 1 (0.13%) Asterisk PBX
9 1 (0.13%) CTI
9 1 (0.13%) DHCP
9 1 (0.13%) FTP
9 1 (0.13%) Kerberos
9 1 (0.13%) PBX
9 1 (0.13%) SAN
9 1 (0.13%) Unified Communications
9 1 (0.13%) VoIP
Database & Business Intelligence
1 64 (8.31%) Big Data
2 42 (5.45%) Hadoop
3 36 (4.68%) MySQL
4 31 (4.03%) SQL Server
5 26 (3.38%) MongoDB
6 24 (3.12%) NoSQL
7 21 (2.73%) PostgreSQL
8 19 (2.47%) Data Warehouse
9 18 (2.34%) Apache Hive
10 15 (1.95%) HBase
10 15 (1.95%) Relational Database
11 12 (1.56%) Oracle Database
12 11 (1.43%) Apache Cassandra
13 8 (1.04%) SQL Server Integration Services
14 7 (0.91%) Amazon Redshift
14 7 (0.91%) Power BI
14 7 (0.91%) RDBMS
15 6 (0.78%) Oracle Database 11g
16 5 (0.65%) SQL Server 2008
17 4 (0.52%) SQL Server Reporting Services
Development Applications
1 58 (7.53%) Git (software)
2 56 (7.27%) Maven
3 40 (5.19%) Jenkins
4 29 (3.77%) JIRA
5 22 (2.86%) Visual Studio
6 20 (2.60%) SoapUI
7 13 (1.69%) Cucumber
8 12 (1.56%) Sonatype Nexus
8 12 (1.56%) TeamCity
9 11 (1.43%) Selenium
10 10 (1.30%) Visual Studio Team System
11 9 (1.17%) Artifactory
11 9 (1.17%) GitLab
11 9 (1.17%) Subversion
11 9 (1.17%) Visual Website Optimizer
11 9 (1.17%) WebDriver
12 8 (1.04%) Grunt
12 8 (1.04%) gulp
13 6 (0.78%) PyCharm
13 6 (0.78%) SpecFlow
General
1 770 (100.00%) Marketing
2 457 (59.35%) Finance
3 416 (54.03%) Telecoms
4 407 (52.86%) Electronics
5 403 (52.34%) Manufacturing
6 49 (6.36%) Retail
7 37 (4.81%) Advertising
8 21 (2.73%) Banking
9 15 (1.95%) Legal
10 11 (1.43%) Publishing
11 10 (1.30%) Financial Institution
12 9 (1.17%) Brand Awareness
13 7 (0.91%) Military
14 6 (0.78%) Automotive
14 6 (0.78%) Law
15 3 (0.39%) Games
15 3 (0.39%) Multimedia
16 2 (0.26%) Billing
16 2 (0.26%) Investment Banking
16 2 (0.26%) Pharmaceutical
Job Titles
1 182 (23.64%) Developer
2 80 (10.39%) Analyst
3 54 (7.01%) Business Analyst
4 53 (6.88%) Consultant
5 49 (6.36%) Project Manager
6 48 (6.23%) Integration Developer
7 47 (6.10%) Marketing Manager
8 46 (5.97%) Senior Developer
9 42 (5.45%) Architect
10 35 (4.55%) DevOps Engineer
11 28 (3.64%) Digital Marketing Manager
12 27 (3.51%) SOA Developer
13 26 (3.38%) Agile Developer
14 22 (2.86%) Tester
15 20 (2.60%) Designer
16 19 (2.47%) Campaign Manager
16 19 (2.47%) Java Developer
17 18 (2.34%) Data Engineer
17 18 (2.34%) Front End Developer (Client-Side Developer)
17 18 (2.34%) Senior Agile Developer
Libraries, Frameworks & Software Standards
1 96 (12.47%) HTML
2 91 (11.82%) SOAP
3 76 (9.87%) Web Services
4 74 (9.61%) CSS
5 66 (8.57%) XML
6 63 (8.18%) RESTful
7 61 (7.92%) JSON
8 52 (6.75%) Middleware
9 46 (5.97%) Apache Camel
10 43 (5.58%) .NET
11 42 (5.45%) XSLT
12 40 (5.19%) HTML5
13 37 (4.81%) Swagger
13 37 (4.81%) WireMock
14 33 (4.29%) AngularJS
14 33 (4.29%) REST
15 25 (3.25%) React
16 22 (2.86%) jQuery
17 21 (2.73%) CSS3
18 20 (2.60%) ASP.NET
Miscellaneous
1 84 (10.91%) Greenfield Project
2 73 (9.48%) Social Media
3 72 (9.35%) Analytical Skills
4 58 (7.53%) User Experience
5 33 (4.29%) Computer Science
6 28 (3.64%) Algorithms
7 22 (2.86%) NHS
8 21 (2.73%) Digital Media
9 11 (1.43%) Blog
9 11 (1.43%) Fintech
9 11 (1.43%) Management Information System
9 11 (1.43%) Virtual Team
10 10 (1.30%) Data Structures
11 9 (1.17%) Graphic Design
11 9 (1.17%) Marketing Technology
11 9 (1.17%) Mobile App
12 8 (1.04%) Hedge funds
13 7 (0.91%) Wiki
14 6 (0.78%) FMCG
14 6 (0.78%) Linux Command Line
Operating Systems
1 39 (5.06%) Linux
2 19 (2.47%) Windows
3 16 (2.08%) Unix
4 9 (1.17%) Windows Server
5 5 (0.65%) Apple iOS
6 4 (0.52%) Windows 10
7 3 (0.39%) Windows Server 2012
8 2 (0.26%) Android
8 2 (0.26%) Red Hat Enterprise Linux
8 2 (0.26%) Windows 7
9 1 (0.13%) AIX
9 1 (0.13%) CentOS
9 1 (0.13%) CoreOS
9 1 (0.13%) Debian
9 1 (0.13%) Fedora
9 1 (0.13%) Mac OS X
9 1 (0.13%) MVS
9 1 (0.13%) Ubuntu
Processes & Methodologies
1 424 (55.06%) Business Intelligence
2 401 (52.08%) Programme Management
3 290 (37.66%) Agile Software Development
4 129 (16.75%) Analytics
5 107 (13.90%) TDD
6 93 (12.08%) Scrum
7 80 (10.39%) E-Commerce
8 72 (9.35%) SOA
9 67 (8.70%) DevOps
10 65 (8.44%) Project Management
11 63 (8.18%) SEO
12 46 (5.97%) CRM
13 43 (5.58%) Stakeholder Management
14 40 (5.19%) Open Source
14 40 (5.19%) Test Automation
15 36 (4.68%) Content Management
16 33 (4.29%) Machine Learning
17 32 (4.16%) BDD
17 32 (4.16%) Data Science
17 32 (4.16%) Visualisation
Programming Languages
1 117 (15.19%) Java
2 90 (11.69%) JavaScript
3 69 (8.96%) Python
4 66 (8.57%) SQL
5 38 (4.94%) XPath
6 37 (4.81%) C#
7 27 (3.51%) PHP
8 19 (2.47%) Scala
9 16 (2.08%) C
10 11 (1.43%) R
10 11 (1.43%) Ruby
11 10 (1.30%) Groovy
12 8 (1.04%) PowerShell
13 6 (0.78%) Bash Shell
13 6 (0.78%) PL/SQL
13 6 (0.78%) Shell Script
14 5 (0.65%) Perl
15 4 (0.52%) C++
16 3 (0.39%) Go
16 3 (0.39%) VBA
Qualifications
1 93 (12.08%) Security Cleared
2 74 (9.61%) Degree
3 65 (8.44%) SC Cleared
4 21 (2.73%) DV Cleared
5 10 (1.30%) Master's Degree
6 9 (1.17%) CTC Cleared
7 7 (0.91%) CESG Certified Professional
7 7 (0.91%) CISSP
8 6 (0.78%) BC Cleared
8 6 (0.78%) MCSE
8 6 (0.78%) Microsoft Certification
8 6 (0.78%) PMI Certification
8 6 (0.78%) PMP
9 4 (0.52%) Cisco Certification
9 4 (0.52%) Computer Science Degree
9 4 (0.52%) CREST Certified
10 3 (0.39%) CCSP
10 3 (0.39%) CLAS
10 3 (0.39%) MBA
10 3 (0.39%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 24 (3.12%) QA
2 19 (2.47%) GDPR
3 13 (1.69%) PMO
4 8 (1.04%) Data Quality
5 6 (0.78%) JSP 440
6 5 (0.65%) GCP
7 2 (0.26%) EMIR
7 2 (0.26%) ISO/IEC 27001
7 2 (0.26%) MiFID
7 2 (0.26%) RMADS
8 1 (0.13%) BS25999
8 1 (0.13%) Cyber Essentials
8 1 (0.13%) Cyber Essentials PLUS
8 1 (0.13%) Disclosure Scotland
8 1 (0.13%) Government Security Classifications
8 1 (0.13%) HMG Security Policy Framework
8 1 (0.13%) IFRS
8 1 (0.13%) PCI DSS
8 1 (0.13%) WAI
8 1 (0.13%) WCAG
System Software
1 38 (4.94%) Docker
2 13 (1.69%) Active Directory
3 10 (1.30%) Apache Flume
4 3 (0.39%) VirtualBox
4 3 (0.39%) VMware Infrastructure
5 2 (0.26%) Hyper-V
5 2 (0.26%) Oracle Clusterware
5 2 (0.26%) Oracle RAC
5 2 (0.26%) Virtual Machines
5 2 (0.26%) VMware ESXi
6 1 (0.13%) Apache ZooKeeper
6 1 (0.13%) Microsoft App-V
Systems Management
1 33 (4.29%) Ansible
2 27 (3.51%) Puppet
3 22 (2.86%) Kubernetes
4 16 (2.08%) Opscode Chef
5 10 (1.30%) Terraform
6 9 (1.17%) logstash
7 8 (1.04%) Kibana
8 6 (0.78%) Nagios
8 6 (0.78%) Systems Management Server (SMS)
8 6 (0.78%) ZABBIX
9 4 (0.52%) Uchiwa
10 3 (0.39%) HAProxy
10 3 (0.39%) Nessus
10 3 (0.39%) Oozie
10 3 (0.39%) SCCM
10 3 (0.39%) TeamSite
11 2 (0.26%) Data Guard
11 2 (0.26%) Grafana
11 2 (0.26%) Oracle Flashback
11 2 (0.26%) Pingdom
Vendors
1 402 (52.21%) SAP
2 104 (13.51%) Adobe
3 77 (10.00%) Google
4 70 (9.09%) Oracle
5 53 (6.88%) Microsoft
6 40 (5.19%) WSO2
7 20 (2.60%) Facebook
8 17 (2.21%) Tableau
9 16 (2.08%) Salesforce.com
9 16 (2.08%) Twitter
10 13 (1.69%) Optimizely
11 12 (1.56%) Talend
11 12 (1.56%) VMware
12 9 (1.17%) Alteryx
12 9 (1.17%) Genesys
12 9 (1.17%) Pega
13 8 (1.04%) Atlassian
13 8 (1.04%) Crazy Egg
13 8 (1.04%) hybris
13 8 (1.04%) Omniture