Period
to 25 June 2018

The following table provides summary statistics for contract job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 25 June 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK
6 months to
25 Jun 2018
Same period 2017 Same period 2016
Rank 314 247 320
Rank change year-on-year -67 +73 +41
Contract jobs citing Digital Marketing 804 953 809
As % of all contract IT jobs advertised in the UK 0.80% 1.04% 0.76%
As % of the Processes & Methodologies category 0.93% 1.23% 0.91%
Number of daily rates quoted 644 739 631
UK median daily rate £450 £450 £375
Median daily rate % change year-on-year - +20.00% -
10th Percentile £250 £248 £205
90th Percentile £631 £600 £600
UK excluding London median daily rate £450 £430 £375
% change year-on-year +4.65% +14.67% +2.74%
Number of hourly rates quoted 6 10 33
UK median hourly rate £31.25 £24.00 £26.25
Median hourly rate % change year-on-year +30.21% -8.57% +45.83%
10th Percentile £13.75 £15.38 £16.05
90th Percentile £63.63 £41.78 £56.75
UK excluding London median hourly rate £33.00 £25.50 £19.81
% change year-on-year +29.41% +28.76% +10.03%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 86,091 77,679 89,353
As % of all contract IT jobs advertised in the UK 85.68% 84.79% 84.07%
Number of daily rates quoted 56,757 50,812 58,840
UK median daily rate £450 £438 £425
Median daily rate % change year-on-year +2.86% +2.94% +6.25%
10th Percentile £300 £275 £263
90th Percentile £638 £625 £610
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 2,340 2,080 2,256
UK median hourly rate £21.74 £25.00 £25.00
Median hourly rate % change year-on-year -13.04% - +17.23%
10th Percentile £11.17 £11.50 £12.00
90th Percentile £50.00 £52.50 £50.00
UK excluding London median hourly rate £20.00 £25.00 £27.00
% change year-on-year -20.00% -7.41% +25.29%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing.

Contractor daily rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Digital Marketing over the 6 months to 25 June 2018.

Contractor daily rate histogram for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing.

Contractor hourly rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Digital Marketing over the 6 months to 25 June 2018.

Contractor hourly rate histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 25 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -63 774 £450 - 445
UK excluding London -60 451 £450 +4.65% 319
London -65 345 £475 +5.56% 143
South East -41 138 £325 -23.53% 84
East of England +30 113 £525 -2.33% 33
South West -47 85 £400 -0.12% 62
North of England -43 58 £425 -11.46% 78
North West -4 37 £550 - 54
Midlands -3 31 £350 -22.65% 43
East Midlands +12 22 £350 -36.36% 13
Yorkshire -46 17 £275 -42.11% 15
Scotland -33 16 £475 +61.02% 16
West Midlands -21 9 £350 +16.67% 30
North East +1 8 £275 -28.10% 9
Wales -13 8 £588 +9.30% 3
Northern Ireland - 2 £506 -

For the 6 months to 25 June 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Digital Marketing.

1 804 (100.00%) Marketing
2 458 (56.97%) Finance
3 410 (51.00%) Business Intelligence
4 405 (50.37%) Telecoms
5 399 (49.63%) SAP
6 398 (49.50%) Programme Management
7 397 (49.38%) Electronics
8 395 (49.13%) Manufacturing
9 313 (38.93%) Agile Software Development
10 128 (15.92%) Analytics
11 111 (13.81%) Security Cleared
11 111 (13.81%) Java
12 110 (13.68%) HTML
13 107 (13.31%) Adobe
14 104 (12.94%) Greenfield Project
15 103 (12.81%) TDD
16 102 (12.69%) E-Commerce
17 96 (11.94%) JavaScript
18 89 (11.07%) CSS
19 88 (10.95%) Scrum
20 87 (10.82%) SOAP
21 86 (10.70%) SOA
21 86 (10.70%) User Experience
22 85 (10.57%) Web Services
23 84 (10.45%) DevOps
23 84 (10.45%) SC Cleared
24 80 (9.95%) Analytical Skills
25 79 (9.83%) Social Media
26 78 (9.70%) Oracle
27 75 (9.33%) Google

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 61 (7.59%) CMS
2 54 (6.72%) Mule
3 48 (5.97%) Oracle SOA Suite
4 47 (5.85%) Oracle Service Bus
5 32 (3.98%) WordPress
6 18 (2.24%) Adobe Experience Manager
7 16 (1.99%) Apache Spark
8 15 (1.87%) Apache
9 13 (1.62%) Drupal
10 12 (1.49%) Sitecore CMS
11 11 (1.37%) SAS
11 11 (1.37%) SharePoint
12 8 (1.00%) Confluence
13 7 (0.87%) Apache Pig
13 7 (0.87%) Elasticsearch
13 7 (0.87%) Joomla!
13 7 (0.87%) Umbraco
14 5 (0.62%) nginx
15 4 (0.50%) Mule ESB
16 3 (0.37%) Skype for Business
Applications
1 33 (4.10%) Photoshop
2 25 (3.11%) Microsoft PowerPoint
3 23 (2.86%) Adobe Creative Suite
3 23 (2.86%) Adobe Illustrator
4 20 (2.49%) Microsoft Excel
5 17 (2.11%) Microsoft Office
6 16 (1.99%) InDesign
7 3 (0.37%) Microsoft Project
8 2 (0.25%) Acrobat
8 2 (0.25%) SPSS
9 1 (0.12%) Adobe After Effects
9 1 (0.12%) Adobe Captivate
9 1 (0.12%) HipChat
9 1 (0.12%) InVision
9 1 (0.12%) MS Visio
9 1 (0.12%) Spreadsheet
9 1 (0.12%) Stata
Business Applications
1 21 (2.61%) Dynamics CRM
2 18 (2.24%) Adobe Campaign
3 12 (1.49%) Eloqua
4 8 (1.00%) Magento
5 3 (0.37%) WebTrends
6 2 (0.25%) NetSuite
6 2 (0.25%) Oracle EBS
6 2 (0.25%) Payment Gateway
6 2 (0.25%) Shopify
7 1 (0.12%) Oracle BPM
7 1 (0.12%) Salesforce.com CRM
7 1 (0.12%) SAP Hybris
7 1 (0.12%) Social Studio
Cloud Services
1 63 (7.84%) Amazon AWS
2 52 (6.47%) Google Analytics
3 31 (3.86%) Microsoft Azure
4 19 (2.36%) Adobe Analytics
5 17 (2.11%) Cloud Computing
6 13 (1.62%) Office 365
6 13 (1.62%) SaaS
7 9 (1.12%) Amazon EC2
8 8 (1.00%) Amazon ELB
8 8 (1.00%) Dynamics 365
8 8 (1.00%) GitHub
8 8 (1.00%) Google Cloud Platform
9 7 (0.87%) AdWords
9 7 (0.87%) Amazon S3
9 7 (0.87%) Google Tag Manager
10 6 (0.75%) PaaS
11 4 (0.50%) Adobe Creative Cloud
11 4 (0.50%) Azure Active Directory
11 4 (0.50%) MailChimp
12 2 (0.25%) Salesforce Service Cloud
Communications & Networking
1 20 (2.49%) Internet
2 13 (1.62%) DNS
3 11 (1.37%) Firewall
3 11 (1.37%) TCP/IP
4 6 (0.75%) HTTP
4 6 (0.75%) SSL
5 4 (0.50%) SMTP
6 3 (0.37%) DKIM
6 3 (0.37%) DMARC
6 3 (0.37%) FTP
6 3 (0.37%) Intranet
6 3 (0.37%) Skype
6 3 (0.37%) SMS
7 2 (0.25%) GoToMeeting
7 2 (0.25%) IPv6
7 2 (0.25%) LAN
7 2 (0.25%) VPN
7 2 (0.25%) Wireless
7 2 (0.25%) WLAN
8 1 (0.12%) 4G
Database & Business Intelligence
1 46 (5.72%) Big Data
2 41 (5.10%) MySQL
3 34 (4.23%) SQL Server
4 22 (2.74%) Hadoop
5 21 (2.61%) MongoDB
6 19 (2.36%) PostgreSQL
7 16 (1.99%) Apache Hive
7 16 (1.99%) Data Warehouse
7 16 (1.99%) NoSQL
8 13 (1.62%) Relational Database
8 13 (1.62%) SQL Server Integration Services
9 10 (1.24%) HBase
10 9 (1.12%) Power BI
10 9 (1.12%) SQL Server 2008
11 8 (1.00%) Apache Cassandra
11 8 (1.00%) Oracle Database
12 7 (0.87%) SQL Server Reporting Services
13 5 (0.62%) Sqoop
14 4 (0.50%) InfluxDB
14 4 (0.50%) SQL Server 2012
Development Applications
1 61 (7.59%) Maven
2 53 (6.59%) Git (software)
3 44 (5.47%) Jenkins
4 39 (4.85%) JIRA
5 16 (1.99%) Sonatype Nexus
6 15 (1.87%) Artifactory
7 13 (1.62%) Visual Studio
8 12 (1.49%) gulp
8 12 (1.49%) Subversion
9 11 (1.37%) Grunt
9 11 (1.37%) Visual Website Optimizer
10 9 (1.12%) TeamCity
11 8 (1.00%) GitLab
11 8 (1.00%) PyCharm
11 8 (1.00%) SoapUI
11 8 (1.00%) Visual Studio Team System
12 6 (0.75%) Bitbucket
13 4 (0.50%) webpack
14 3 (0.37%) CMake
14 3 (0.37%) Cucumber
General
1 804 (100.00%) Marketing
2 458 (56.97%) Finance
3 405 (50.37%) Telecoms
4 397 (49.38%) Electronics
5 395 (49.13%) Manufacturing
6 49 (6.09%) Retail
7 45 (5.60%) Publishing
8 35 (4.35%) Advertising
9 23 (2.86%) Banking
10 16 (1.99%) Legal
11 7 (0.87%) Multimedia
12 6 (0.75%) Back Office
12 6 (0.75%) French Language
13 4 (0.50%) Automotive
13 4 (0.50%) Brand Awareness
13 4 (0.50%) German Language
13 4 (0.50%) Investment Banking
13 4 (0.50%) Pharmaceutical
14 3 (0.37%) Private Banking
14 3 (0.37%) Thai Language
Job Titles
1 169 (21.02%) Developer
2 86 (10.70%) Analyst
3 48 (5.97%) Project Manager
4 47 (5.85%) Architect
5 46 (5.72%) Business Analyst
5 46 (5.72%) Marketing Manager
5 46 (5.72%) Senior Developer
6 43 (5.35%) Integration Developer
7 41 (5.10%) Consultant
7 41 (5.10%) DevOps Engineer
8 38 (4.73%) Designer
9 29 (3.61%) SOA Developer
10 26 (3.23%) Digital Marketing Manager
11 24 (2.99%) Digital Analyst
12 20 (2.49%) Front End Developer (Client-Side Developer)
13 19 (2.36%) Marketing Analyst
13 19 (2.36%) PHP Developer
14 18 (2.24%) Agile Developer
14 18 (2.24%) Java Developer
15 16 (1.99%) Content Designer
Libraries, Frameworks & Software Standards
1 110 (13.68%) HTML
2 89 (11.07%) CSS
3 87 (10.82%) SOAP
4 85 (10.57%) Web Services
5 74 (9.20%) RESTful
6 71 (8.83%) JSON
7 65 (8.08%) XML
8 64 (7.96%) Middleware
9 56 (6.97%) HTML5
10 53 (6.59%) Apache Camel
11 50 (6.22%) XSLT
12 38 (4.73%) Swagger
12 38 (4.73%) WireMock
13 35 (4.35%) .NET
14 32 (3.98%) AngularJS
14 32 (3.98%) CSS3
14 32 (3.98%) jQuery
15 29 (3.61%) REST
16 20 (2.49%) React
17 19 (2.36%) Sass
Miscellaneous
1 104 (12.94%) Greenfield Project
2 86 (10.70%) User Experience
3 80 (9.95%) Analytical Skills
4 79 (9.83%) Social Media
5 22 (2.74%) Blog
6 21 (2.61%) Computer Science
7 18 (2.24%) Graphic Design
8 17 (2.11%) Algorithms
8 17 (2.11%) NHS
8 17 (2.11%) Virtual Team
9 14 (1.74%) Linux Command Line
10 13 (1.62%) Digital Media
11 11 (1.37%) Management Information System
12 9 (1.12%) Enterprise Software
13 8 (1.00%) Wiki
14 7 (0.87%) Mobile App
14 7 (0.87%) Self-Motivation
15 5 (0.62%) Public Cloud
15 5 (0.62%) Video Editing
16 4 (0.50%) PKI
Operating Systems
1 44 (5.47%) Linux
2 29 (3.61%) Windows
3 15 (1.87%) Unix
4 10 (1.24%) Windows Server
5 7 (0.87%) Apple iOS
6 5 (0.62%) Mac OS X
6 5 (0.62%) Windows 10
6 5 (0.62%) Windows 7
7 3 (0.37%) Solaris
7 3 (0.37%) Windows Server 2012
8 2 (0.25%) Android
8 2 (0.25%) CentOS
8 2 (0.25%) Ubuntu
8 2 (0.25%) Windows Mobile
9 1 (0.12%) Red Hat Enterprise Linux
9 1 (0.12%) Windows 2000 Server
9 1 (0.12%) Windows 8
9 1 (0.12%) Windows Server 2003
9 1 (0.12%) Windows Server 2008
9 1 (0.12%) Windows XP
Processes & Methodologies
1 410 (51.00%) Business Intelligence
2 398 (49.50%) Programme Management
3 313 (38.93%) Agile Software Development
4 128 (15.92%) Analytics
5 103 (12.81%) TDD
6 102 (12.69%) E-Commerce
7 88 (10.95%) Scrum
8 86 (10.70%) SOA
9 84 (10.45%) DevOps
10 73 (9.08%) SEO
11 69 (8.58%) CRM
12 54 (6.72%) Project Management
13 53 (6.59%) Stakeholder Management
14 42 (5.22%) Content Management
15 41 (5.10%) Open Source
16 39 (4.85%) Marketing Strategy
17 38 (4.73%) Pay per click
18 35 (4.35%) Microservices
18 35 (4.35%) Problem-Solving
18 35 (4.35%) Test Automation
Programming Languages
1 111 (13.81%) Java
2 96 (11.94%) JavaScript
3 57 (7.09%) SQL
4 54 (6.72%) Python
5 43 (5.35%) XPath
6 41 (5.10%) C#
7 38 (4.73%) PHP
8 20 (2.49%) Java 8
8 20 (2.49%) Ruby
9 16 (1.99%) T-SQL
10 15 (1.87%) Bash Shell
11 10 (1.24%) Perl
11 10 (1.24%) Scala
12 9 (1.12%) PowerShell
13 8 (1.00%) Go
14 7 (0.87%) Groovy
15 6 (0.75%) C
16 5 (0.62%) R
17 4 (0.50%) C++
17 4 (0.50%) VBScript
Qualifications
1 111 (13.81%) Security Cleared
2 84 (10.45%) SC Cleared
3 58 (7.21%) Degree
4 17 (2.11%) DV Cleared
5 15 (1.87%) Master's Degree
6 7 (0.87%) BC Cleared
6 7 (0.87%) Microsoft Certification
7 6 (0.75%) MBA
8 4 (0.50%) CESG Certified Professional
8 4 (0.50%) MCP
9 3 (0.37%) CISSP
9 3 (0.37%) CTC Cleared
10 2 (0.25%) CCA
10 2 (0.25%) CLAS
10 2 (0.25%) Computer Science Degree
10 2 (0.25%) ISEB
10 2 (0.25%) MCSE
10 2 (0.25%) PMI Certification
10 2 (0.25%) PMP
10 2 (0.25%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 34 (4.23%) GDPR
2 26 (3.23%) QA
3 12 (1.49%) Data Quality
4 8 (1.00%) JSP 440
4 8 (1.00%) PMO
5 7 (0.87%) GCP
6 3 (0.37%) HL7
6 3 (0.37%) ISO/IEC 27001
7 2 (0.25%) HMG Security Policy Framework
7 2 (0.25%) PCI DSS
7 2 (0.25%) RMADS
8 1 (0.12%) Actionable Recommendations
8 1 (0.12%) BS25999
8 1 (0.12%) ISO 9001
8 1 (0.12%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
8 1 (0.12%) SLA
System Software
1 35 (4.35%) Docker
2 12 (1.49%) Active Directory
3 7 (0.87%) Apache Flume
4 5 (0.62%) HDFS
4 5 (0.62%) Virtual Machines
4 5 (0.62%) XenApp
5 4 (0.50%) etcd
5 4 (0.50%) flannel
5 4 (0.50%) XenDesktop
6 3 (0.37%) VirtualBox
7 2 (0.25%) Postfix
7 2 (0.25%) Varnish
8 1 (0.12%) VMware ESXi
8 1 (0.12%) VMware Infrastructure
Systems Management
1 32 (3.98%) Puppet
2 31 (3.86%) Ansible
3 28 (3.48%) Kubernetes
4 16 (1.99%) Terraform
5 13 (1.62%) Opscode Chef
6 10 (1.24%) SCCM
7 7 (0.87%) Kibana
7 7 (0.87%) Nagios
7 7 (0.87%) Uchiwa
7 7 (0.87%) ZABBIX
8 6 (0.75%) Pingdom
9 5 (0.62%) logstash
9 5 (0.62%) Microsoft Intune
10 4 (0.50%) Oozie
10 4 (0.50%) rkt
11 3 (0.37%) HAProxy
12 2 (0.25%) Forum Sentry
12 2 (0.25%) Grafana
12 2 (0.25%) Single Sign-On
13 1 (0.12%) Consul
Vendors
1 399 (49.63%) SAP
2 107 (13.31%) Adobe
3 78 (9.70%) Oracle
4 75 (9.33%) Google
5 73 (9.08%) Microsoft
6 49 (6.09%) WSO2
7 31 (3.86%) Twitter
8 28 (3.48%) Facebook
9 20 (2.49%) Sitecore
10 15 (1.87%) Atlassian
10 15 (1.87%) Optimizely
10 15 (1.87%) Tableau
11 14 (1.74%) hybris
11 14 (1.74%) Salesforce.com
12 12 (1.49%) Hotjar
12 12 (1.49%) Talend
13 11 (1.37%) Crazy Egg
14 8 (1.00%) IBM
15 7 (0.87%) Informatica
15 7 (0.87%) Siebel