Period
to 24 May 2020

The following table provides summary statistics for contract job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 24 May 2020 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK
6 months to
24 May 2020
Same period 2019 Same period 2018
Rank 295 314 318
Rank change year-on-year +19 +4 -48
Contract jobs citing Digital Marketing 383 765 785
As % of all contract jobs advertised in the UK 0.80% 0.83% 0.78%
As % of the Processes & Methodologies category 0.93% 0.96% 0.90%
Number of daily rates quoted 308 618 644
Median daily rate £523 £500 £450
Median daily rate % change year-on-year +4.50% +11.11% +5.88%
10th Percentile £263 £246 £250
90th Percentile £650 £663 £625
UK excluding London median daily rate £525 £500 £450
% change year-on-year +5.00% +11.11% +5.88%
Number of hourly rates quoted 8 6 6
Median hourly rate £23.40 £28.62 £31.25
Median hourly rate % change year-on-year -18.22% -8.43% +30.21%
10th Percentile £18.90 £15.17 £13.75
90th Percentile £35.00 £55.38 £63.63
UK excluding London median hourly rate £23.40 £17.53 £33.00
% change year-on-year +33.49% -46.88% +29.41%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 41,109 80,039 87,632
As % of all contract IT jobs advertised in the UK 85.35% 87.32% 86.95%
Number of daily rates quoted 25,896 52,725 57,819
Median daily rate £475 £475 £450
Median daily rate % change year-on-year - +5.56% +2.86%
10th Percentile £298 £304 £297
90th Percentile £668 £650 £638
UK excluding London median daily rate £450 £438 £420
% change year-on-year +2.86% +4.17% +5.00%
Number of hourly rates quoted 1,469 2,152 2,311
Median hourly rate £28.00 £24.50 £22.00
Median hourly rate % change year-on-year +14.29% +11.36% -12.00%
10th Percentile £12.75 £11.70 £11.17
90th Percentile £54.00 £51.25 £50.00
Median hourly rate £22.91 £23.00 £20.11
% change year-on-year -0.39% +14.40% -20.56%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Digital Marketing.

Daily rate trend for Digital Marketing in the UK

Digital Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Digital Marketing over the 6 months to 24 May 2020.

Daily rate histogram for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Digital Marketing.

Hourly rate trend for Digital Marketing in the UK

Digital Marketing
Hourly Rate Histogram

Hourly rate distribution of jobs citing Digital Marketing over the 6 months to 24 May 2020.

Hourly rate histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 24 May 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +14 369 £525 +5.00% 60
UK excluding London +2 247 £525 +5.00% 48
London +46 129 £500 +3.09% 13
South West -3 121 £525 +0.96% 7
South East +48 61 £413 -5.71% 17
Work from Home +31 41 £450 -5.26% 5
North of England +85 22 £500 +17.65% 13
East of England -14 18 £525 - 2
North West +57 17 £500 +13.64% 8
Scotland +39 12 £450 +5.88% 2
Midlands +67 11 £550 +22.22% 7
West Midlands +71 9 £600 +26.32% 6
Yorkshire +62 4 £373 -6.88% 3
East Midlands +34 2 £260 -37.35% 1
Wales +16 2 £463 +2.78%
North East +24 1 £575 +53.33% 2

For the 6 months to 24 May 2020, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Digital Marketing.

1 383 (100.00%) Marketing
2 276 (72.06%) Finance
3 274 (71.54%) Public Sector
4 272 (71.02%) Electronics
4 272 (71.02%) Business Intelligence
5 268 (69.97%) Manufacturing
6 267 (69.71%) Telecoms
6 267 (69.71%) Programme Management
6 267 (69.71%) SAP
7 138 (36.03%) Agile Software Development
8 93 (24.28%) Security Cleared
9 63 (16.45%) Azure
10 59 (15.40%) SC Cleared
11 57 (14.88%) Microsoft
12 50 (13.05%) Java
12 50 (13.05%) TDD
13 48 (12.53%) Windows
13 48 (12.53%) Analytics
14 47 (12.27%) Oracle
15 46 (12.01%) RESTful
16 44 (11.49%) Web Services
17 43 (11.23%) SOA
18 42 (10.97%) Middleware
18 42 (10.97%) AWS
19 40 (10.44%) SOAP
20 39 (10.18%) Migration
21 38 (9.92%) Windows 10
22 37 (9.66%) DevOps
22 37 (9.66%) User Experience
23 36 (9.40%) Social Media

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 29 (7.57%) Oracle SOA Suite
2 27 (7.05%) CMS
2 27 (7.05%) Mule
2 27 (7.05%) Oracle Service Bus
2 27 (7.05%) Red Hat Fuse
3 14 (3.66%) SharePoint
4 7 (1.83%) WordPress
5 5 (1.31%) Skype for Business
6 4 (1.04%) Confluence
6 4 (1.04%) nginx
7 3 (0.78%) Apache
7 3 (0.78%) Apache Spark
7 3 (0.78%) Elasticsearch
8 2 (0.52%) Adobe Experience Manager
8 2 (0.52%) NServiceBus
9 1 (0.26%) Exchange Server 2013
9 1 (0.26%) IBM Domino
9 1 (0.26%) IBM Notes
9 1 (0.26%) Podio
9 1 (0.26%) R Markdown
Applications
1 19 (4.96%) Microsoft Office
2 8 (2.09%) Microsoft Excel
2 8 (2.09%) Sketch
3 7 (1.83%) Photoshop
4 6 (1.57%) Adobe Creative Suite
5 5 (1.31%) Microsoft PowerPoint
6 4 (1.04%) Adobe Illustrator
6 4 (1.04%) MS Visio
7 2 (0.52%) Microsoft Project
8 1 (0.26%) 3ds Max
8 1 (0.26%) Adobe After Effects
8 1 (0.26%) Adobe Captivate
8 1 (0.26%) CINEMA 4D
8 1 (0.26%) FreeHand
8 1 (0.26%) InDesign
8 1 (0.26%) Inkscape
8 1 (0.26%) InVision
8 1 (0.26%) OmniGraffle
8 1 (0.26%) Spreadsheet
8 1 (0.26%) SPSS
Business Applications
1 9 (2.35%) Dynamics CRM
2 5 (1.31%) Adobe Campaign
3 3 (0.78%) Oracle Payables
3 3 (0.78%) Salesforce.com CRM
4 2 (0.52%) Oracle Cash Management
4 2 (0.52%) Oracle ERP
4 2 (0.52%) Oracle Receivables
4 2 (0.52%) Sprinklr
5 1 (0.26%) Dynamics AX
5 1 (0.26%) Eloqua
5 1 (0.26%) Oracle EBS
Cloud Services
1 63 (16.45%) Azure
2 42 (10.97%) AWS
3 29 (7.57%) Office 365
3 29 (7.57%) SaaS
4 26 (6.79%) PaaS
5 25 (6.53%) Google Analytics
6 22 (5.74%) IaaS
7 13 (3.39%) Serverless
8 11 (2.87%) Power Platform
9 8 (2.09%) GCP
10 7 (1.83%) Adobe Analytics
11 6 (1.57%) AWS Lambda
11 6 (1.57%) OneDrive
12 5 (1.31%) Amazon S3
12 5 (1.31%) AWS CloudFormation
12 5 (1.31%) Azure Active Directory
13 4 (1.04%) AWS Step Functions
13 4 (1.04%) Dynamics 365
14 3 (0.78%) Power Automate
14 3 (0.78%) PowerApps
Communications & Networking
1 25 (6.53%) Firewall
2 22 (5.74%) DNS
3 5 (1.31%) LAN
3 5 (1.31%) Skype
3 5 (1.31%) WAN
4 4 (1.04%) Network Security
5 3 (0.78%) HTTP
5 3 (0.78%) Wireless
6 2 (0.52%) BGP
6 2 (0.52%) Cisco ISE
6 2 (0.52%) EIGRP
6 2 (0.52%) Intranet
6 2 (0.52%) OSPF
6 2 (0.52%) SAN
6 2 (0.52%) Structured Cabling
6 2 (0.52%) TCP/IP
6 2 (0.52%) Unified Communications
6 2 (0.52%) VoIP
6 2 (0.52%) VPN
6 2 (0.52%) Wi-Fi
Database & Business Intelligence
1 14 (3.66%) SQL Server
2 9 (2.35%) MongoDB
2 9 (2.35%) Power BI
3 6 (1.57%) PostgreSQL
4 5 (1.31%) SQL Server Integration Services
5 4 (1.04%) Amazon Redshift
5 4 (1.04%) Hadoop
6 3 (0.78%) Amazon DynamoDB
6 3 (0.78%) Big Data
6 3 (0.78%) Data Warehouse
6 3 (0.78%) Relational Database
6 3 (0.78%) SQL Server Reporting Services
7 2 (0.52%) Apache Cassandra
7 2 (0.52%) BigQuery
7 2 (0.52%) BusinessObjects
7 2 (0.52%) CouchDB
7 2 (0.52%) MySQL
7 2 (0.52%) NoSQL
7 2 (0.52%) Spark SQL
7 2 (0.52%) SQL Server Analysis Services
Development Applications
1 25 (6.53%) Maven
2 17 (4.44%) Git (software)
3 16 (4.18%) JIRA
4 12 (3.13%) Jenkins
5 8 (2.09%) GitLab
6 5 (1.31%) CircleCI
6 5 (1.31%) Team Foundation Server
7 4 (1.04%) Selenium
8 3 (0.78%) Bitbucket
9 2 (0.52%) Mockito
9 2 (0.52%) SoapUI
9 2 (0.52%) SonarQube
9 2 (0.52%) SpecFlow
10 1 (0.26%) Cucumber
10 1 (0.26%) Grunt
10 1 (0.26%) gulp
10 1 (0.26%) Hudson
10 1 (0.26%) Vagrant
10 1 (0.26%) VersionOne
10 1 (0.26%) webpack
General
1 383 (100.00%) Marketing
2 276 (72.06%) Finance
3 274 (71.54%) Public Sector
4 272 (71.02%) Electronics
5 268 (69.97%) Manufacturing
6 267 (69.71%) Telecoms
7 13 (3.39%) Publishing
8 9 (2.35%) Pharmaceutical
9 6 (1.57%) Legal
10 5 (1.31%) Advertising
10 5 (1.31%) Retail
11 4 (1.04%) Automotive
12 3 (0.78%) General Ledger
13 2 (0.52%) Brand Awareness
13 2 (0.52%) French Language
13 2 (0.52%) German Language
13 2 (0.52%) Law
13 2 (0.52%) Military
13 2 (0.52%) Spanish Language
14 1 (0.26%) Police
Job Titles
1 67 (17.49%) Developer
2 42 (10.97%) Java Developer
3 34 (8.88%) Architect
4 28 (7.31%) Analyst
5 25 (6.53%) Senior Developer
5 25 (6.53%) Windows Engineer
6 23 (6.01%) Senior Java Developer
7 22 (5.74%) Business Analyst
8 20 (5.22%) Project Manager
9 19 (4.96%) Office 365 Engineer
10 18 (4.70%) Designer
11 17 (4.44%) Integration Developer
12 15 (3.92%) DevOps Engineer
12 15 (3.92%) Support Engineer
13 12 (3.13%) Marketing Manager
14 10 (2.61%) Desktop Engineer
14 10 (2.61%) Desktop Support
14 10 (2.61%) Desktop Support Engineer
14 10 (2.61%) Senior DevOps
14 10 (2.61%) Senior DevOps Engineer
Libraries, Frameworks & Software Standards
1 46 (12.01%) RESTful
2 44 (11.49%) Web Services
3 42 (10.97%) Middleware
4 40 (10.44%) SOAP
5 36 (9.40%) JSON
6 35 (9.14%) XML
7 31 (8.09%) Apache Camel
8 26 (6.79%) Swagger
8 26 (6.79%) XSLT
9 25 (6.53%) WireMock
10 17 (4.44%) CSS
10 17 (4.44%) Velocity
11 16 (4.18%) HTML
12 11 (2.87%) REST
13 9 (2.35%) Redux
14 8 (2.09%) React
15 7 (1.83%) .NET
15 7 (1.83%) Elastic Stack
15 7 (1.83%) Node.js
15 7 (1.83%) Spring
Miscellaneous
1 37 (9.66%) User Experience
2 36 (9.40%) Social Media
3 35 (9.14%) Analytical Skills
4 22 (5.74%) Management Information System
5 19 (4.96%) Greenfield Project
6 15 (3.92%) NHS
7 14 (3.66%) Mobile App
8 8 (2.09%) Algorithms
9 7 (1.83%) Enterprise Software
10 6 (1.57%) Digital Media
10 6 (1.57%) Freedom of Information
11 5 (1.31%) Acoustics
11 5 (1.31%) Analytical Mindset
11 5 (1.31%) Graphic Design
12 4 (1.04%) Data Centre
12 4 (1.04%) Data Structures
12 4 (1.04%) Life Science
13 3 (0.78%) Blog
13 3 (0.78%) Data Protection Act
13 3 (0.78%) Freedom of Information Act
Operating Systems
1 48 (12.53%) Windows
2 38 (9.92%) Windows 10
3 27 (7.05%) Linux
4 14 (3.66%) Windows 7
5 6 (1.57%) Red Hat Enterprise Linux
5 6 (1.57%) Unix
6 5 (1.31%) Windows Server
7 4 (1.04%) Apple iOS
8 3 (0.78%) Android
8 3 (0.78%) Mac OS X
9 1 (0.26%) Amazon Linux
9 1 (0.26%) CentOS
9 1 (0.26%) VME
9 1 (0.26%) VMS
9 1 (0.26%) Windows Mobile
9 1 (0.26%) Windows Server 2008
9 1 (0.26%) Windows Server 2012
9 1 (0.26%) Windows Server 2016
Processes & Methodologies
1 272 (71.02%) Business Intelligence
2 267 (69.71%) Programme Management
3 138 (36.03%) Agile Software Development
4 50 (13.05%) TDD
5 48 (12.53%) Analytics
6 43 (11.23%) SOA
7 39 (10.18%) Migration
8 37 (9.66%) DevOps
9 35 (9.14%) Problem-Solving
10 34 (8.88%) Project Management
11 28 (7.31%) CRM
12 24 (6.27%) Microservices
12 24 (6.27%) Stakeholder Management
13 23 (6.01%) Scrum
14 20 (5.22%) Information Security
14 20 (5.22%) Mobile Device Management
15 18 (4.70%) Continuous Integration
15 18 (4.70%) Test Automation
16 17 (4.44%) Content Management
16 17 (4.44%) SEO
Programming Languages
1 50 (13.05%) Java
2 28 (7.31%) SQL
3 27 (7.05%) Python
4 26 (6.79%) JavaScript
4 26 (6.79%) XPath
5 15 (3.92%) Java 8
6 11 (2.87%) C#
7 9 (2.35%) PowerShell
8 6 (1.57%) Bash Shell
8 6 (1.57%) C
8 6 (1.57%) R
9 5 (1.31%) C++
9 5 (1.31%) MATLAB
10 4 (1.04%) Clojure
10 4 (1.04%) PHP
10 4 (1.04%) Ruby
10 4 (1.04%) Shell Script
11 3 (0.78%) PL/SQL
12 2 (0.52%) Groovy
12 2 (0.52%) Objective-C
Qualifications
1 93 (24.28%) Security Cleared
2 59 (15.40%) SC Cleared
3 29 (7.57%) DV Cleared
4 16 (4.18%) Degree
5 7 (1.83%) CISSP
6 4 (1.04%) BPSS Clearance
6 4 (1.04%) CISM
7 3 (0.78%) CCIE
7 3 (0.78%) CCIE Collaboration
7 3 (0.78%) CCNP
7 3 (0.78%) Cisco Certification
8 2 (0.52%) APMP
8 2 (0.52%) CCDA
8 2 (0.52%) CCIE Routing and Switching
8 2 (0.52%) CEH
8 2 (0.52%) CompTIA Security+
8 2 (0.52%) DBS Check
8 2 (0.52%) Microsoft Certification
8 2 (0.52%) Network+ Certification
9 1 (0.26%) AWS Certification
Quality Assurance & Compliance
1 24 (6.27%) GDPR
2 11 (2.87%) ISO/IEC 27001
3 9 (2.35%) QA
4 8 (2.09%) PMO
5 5 (1.31%) JSP 440
5 5 (1.31%) NIST
6 4 (1.04%) Data Quality
6 4 (1.04%) RMADS
7 3 (0.78%) NIST 800
7 3 (0.78%) PCI DSS
8 2 (0.52%) ISO 9001
8 2 (0.52%) ISO/IEC 20000
9 1 (0.26%) COBIT
9 1 (0.26%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
9 1 (0.26%) SLA
9 1 (0.26%) WCAG
System Software
1 13 (3.39%) Active Directory
1 13 (3.39%) Docker
2 3 (0.78%) Hyper-V
2 3 (0.78%) VMware Infrastructure
3 2 (0.52%) Virtual Servers
4 1 (0.26%) Apache ZooKeeper
4 1 (0.26%) VMware ESXi
4 1 (0.26%) vSphere
Systems Management
1 23 (6.01%) Terraform
2 22 (5.74%) Microsoft Intune
3 14 (3.66%) Ansible
3 14 (3.66%) Kubernetes
4 6 (1.57%) SCCM
5 5 (1.31%) Puppet
6 4 (1.04%) Prometheus
6 4 (1.04%) Single Sign-On
7 3 (0.78%) Opscode Chef
7 3 (0.78%) Rancher
8 2 (0.52%) Consul
8 2 (0.52%) WSUS
9 1 (0.26%) Cisco Prime
9 1 (0.26%) Docker Swarm
9 1 (0.26%) Grafana
9 1 (0.26%) HAProxy
9 1 (0.26%) Kibana
9 1 (0.26%) logstash
9 1 (0.26%) Nagios
9 1 (0.26%) vCenter Server
Vendors
1 267 (69.71%) SAP
2 57 (14.88%) Microsoft
3 47 (12.27%) Oracle
4 31 (8.09%) Adobe
5 28 (7.31%) Google
6 27 (7.05%) WSO2
7 23 (6.01%) Talend
8 11 (2.87%) Salesforce.com
9 8 (2.09%) Tableau
9 8 (2.09%) VMware
10 6 (1.57%) Facebook
11 5 (1.31%) CA
11 5 (1.31%) Cisco
11 5 (1.31%) NEC
12 4 (1.04%) BiZZdesign
12 4 (1.04%) HubSpot
12 4 (1.04%) Salesforce Marketing Cloud
13 3 (0.78%) CyberArk
13 3 (0.78%) Marketo
13 3 (0.78%) Thycotic