Period
to 18 April 2021

The following table provides summary statistics for contract job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 18 April 2021 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK
6 months to
18 Apr 2021
Same period 2020 Same period 2019
Rank 208 279 324
Rank change year-on-year +71 +45 -2
Contract jobs citing Digital Marketing 653 492 786
As % of all contract jobs advertised in the UK 1.23% 0.86% 0.82%
As % of the Processes & Methodologies category 1.42% 1.01% 0.94%
Number of daily rates quoted 441 401 629
10th Percentile £300 £258 £263
25th Percentile £388 £369 £365
Median daily rate (50th Percentile) £513 £488 £500
Median % change year-on-year +5.13% -2.50% +5.26%
75th Percentile £638 £575 £588
90th Percentile £738 £650 £665
UK excluding London median daily rate £538 £480 £500
% change year-on-year +11.98% -4.00% +11.11%
Number of hourly rates quoted 8 2 6
10th Percentile £15.18 £22.08 £24.00
25th Percentile £16.00 £26.31 £33.63
Median hourly rate £31.00 £35.25 £37.25
Median % change year-on-year -12.06% -5.37% +19.20%
75th Percentile £44.31 £44.81 £39.31
90th Percentile £62.43 £49.43 £55.38
UK excluding London median hourly rate £16.00 £35.25 £34.00
% change year-on-year -54.61% +3.68% +3.03%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 46,135 48,940 83,907
As % of all contract IT jobs advertised in the UK 86.84% 85.19% 87.51%
Number of daily rates quoted 31,625 32,523 56,562
10th Percentile £306 £281 £300
25th Percentile £400 £375 £375
Median daily rate (50th Percentile) £485 £475 £475
Median % change year-on-year +2.11% - +5.56%
75th Percentile £575 £575 £575
90th Percentile £675 £656 £650
UK excluding London median daily rate £435 £445 £433
% change year-on-year -2.25% +2.89% +2.98%
Number of hourly rates quoted 1,433 1,553 2,010
10th Percentile £12.25 £12.37 £11.61
25th Percentile £16.00 £15.85 £14.50
Median hourly rate £26.50 £21.50 £22.75
Median % change year-on-year +23.26% -5.49% +8.33%
75th Percentile £47.50 £46.00 £43.75
90th Percentile £60.00 £55.00 £50.25
UK excluding London median hourly rate £23.23 £20.11 £22.40
% change year-on-year +15.51% -10.22% +12.00%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Digital Marketing.

Daily rate trend for Digital Marketing in the UK

Digital Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Digital Marketing over the 6 months to 18 April 2021.

Daily rate histogram for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Digital Marketing.

Hourly rate trend for Digital Marketing in the UK

Digital Marketing
Hourly Rate Histogram

Hourly rate distribution of jobs citing Digital Marketing over the 6 months to 18 April 2021.

Hourly rate histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 18 April 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +108 628 £513 +2.50% 169
UK excluding London +68 297 £538 +11.98% 123
London +58 250 £525 +5.00% 45
Work from Home -75 242 £500 +14.29% 35
South East +106 127 £450 +20.00% 22
South West +12 100 £544 +3.57% 22
North of England +67 36 £500 - 36
North West +45 32 £425 -17.07% 23
Midlands +31 16 £638 +47.83% 30
East of England +38 12 £500 -4.76% 8
East Midlands +25 9 £310 -11.43% 6
West Midlands +10 7 £725 +65.71% 24
Scotland -14 6 £725 +61.11% 5
Yorkshire +29 3 £538 +26.47% 11
North East +30 1 £475 -22.45% 3
Wales +18 1 £500 +8.11% 1

For the 6 months to 18 April 2021, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Digital Marketing.

1 653 (100.00%) Marketing
2 436 (66.77%) Finance
3 423 (64.78%) Business Intelligence
4 420 (64.32%) Public Sector
5 419 (64.17%) SAP
6 417 (63.86%) Telecoms
7 416 (63.71%) Manufacturing
7 416 (63.71%) Programme Management
8 415 (63.55%) Electronics
9 123 (18.84%) Analytics
10 114 (17.46%) Agile Software Development
11 111 (17.00%) Analytical Skills
12 110 (16.85%) Degree
13 109 (16.69%) Azure
14 88 (13.48%) Change Management
15 84 (12.86%) Security Cleared
16 80 (12.25%) Python
17 79 (12.10%) Time Management
18 78 (11.94%) Resource Allocation
19 75 (11.49%) Self-Motivation
20 74 (11.33%) Co-Creation
20 74 (11.33%) Value Proposition
20 74 (11.33%) Life Science
20 74 (11.33%) Budgeting and Resource Allocation
21 67 (10.26%) Data Modelling
22 66 (10.11%) Data Analysis
23 65 (9.95%) AWS
24 63 (9.65%) DevOps
25 61 (9.34%) Digital Analytics
25 61 (9.34%) Data Architecture

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 18 (2.76%) CMS
2 13 (1.99%) SharePoint
3 11 (1.68%) WordPress
4 9 (1.38%) Mule
4 9 (1.38%) Red Hat Fuse
5 7 (1.07%) Elasticsearch
6 6 (0.92%) Apache Spark
6 6 (0.92%) Confluence
6 6 (0.92%) Oracle SOA Suite
7 5 (0.77%) Oracle Service Bus
8 4 (0.61%) Adobe Experience Manager
9 3 (0.46%) Apache
10 2 (0.31%) Drupal
10 2 (0.31%) EPiServer
10 2 (0.31%) Exchange Server 2010
10 2 (0.31%) IIS
10 2 (0.31%) MS Exchange
10 2 (0.31%) OpenStack
10 2 (0.31%) Sitecore CMS
10 2 (0.31%) Skype for Business
Applications
1 20 (3.06%) Microsoft Office
2 11 (1.68%) Microsoft Excel
3 9 (1.38%) Microsoft PowerPoint
4 4 (0.61%) Photoshop
5 2 (0.31%) Adobe Illustrator
5 2 (0.31%) Adobe XD
5 2 (0.31%) Chatbot
5 2 (0.31%) Figma
5 2 (0.31%) InVision
6 1 (0.15%) OmniGraffle
6 1 (0.15%) Sketch
6 1 (0.15%) SPSS
Business Applications
1 32 (4.90%) Sparx Enterprise Architect
2 5 (0.77%) Adobe Campaign
3 4 (0.61%) Dynamics CRM
4 3 (0.46%) SDL Web 8
5 2 (0.31%) Eloqua
5 2 (0.31%) Oracle EBS
5 2 (0.31%) Radian6
5 2 (0.31%) Salesforce.com CRM
5 2 (0.31%) Social Studio
6 1 (0.15%) Cerner Millennium
6 1 (0.15%) FastStats
6 1 (0.15%) FastStats PeopleStage
6 1 (0.15%) Remedy ITSM
6 1 (0.15%) Sprinklr
6 1 (0.15%) Unit4 Business World
6 1 (0.15%) Workfront
Cloud Services
1 109 (16.69%) Azure
2 65 (9.95%) AWS
3 34 (5.21%) Microsoft 365
4 31 (4.75%) SaaS
5 28 (4.29%) Amazon EKS
5 28 (4.29%) IaaS
6 23 (3.52%) Power Platform
7 21 (3.22%) Azure Active Directory
8 20 (3.06%) PaaS
9 17 (2.60%) Google Analytics
10 10 (1.53%) Adobe Analytics
11 8 (1.23%) GCP
12 6 (0.92%) Google Tag Manager
13 5 (0.77%) Dynamics 365
14 4 (0.61%) AdWords
14 4 (0.61%) Amazon SQS
14 4 (0.61%) Boomi
14 4 (0.61%) GitHub
14 4 (0.61%) Power Automate
14 4 (0.61%) PowerApps
Communications & Networking
1 18 (2.76%) HTTP
2 12 (1.84%) Wi-Fi
3 11 (1.68%) VPN
4 8 (1.23%) Firewall
5 4 (0.61%) DNS
5 4 (0.61%) VoIP
6 3 (0.46%) Intranet
6 3 (0.46%) Skype
6 3 (0.46%) Wireless
7 2 (0.31%) Broadband
7 2 (0.31%) Extranet
7 2 (0.31%) Internet
7 2 (0.31%) LAN
7 2 (0.31%) Network Security
7 2 (0.31%) Unified Communications
7 2 (0.31%) VSAN
7 2 (0.31%) WAN
8 1 (0.15%) DHCP
8 1 (0.15%) HTTPS
8 1 (0.15%) SMS
Database & Business Intelligence
1 22 (3.37%) SQL Server
2 19 (2.91%) Relational Database
3 18 (2.76%) Power BI
4 17 (2.60%) Big Data
4 17 (2.60%) PostgreSQL
5 11 (1.68%) SQL Server Integration Services
5 11 (1.68%) Tableau
6 10 (1.53%) QlikView
7 9 (1.38%) Qlik Sense
8 8 (1.23%) Data Warehouse
8 8 (1.23%) Electronic Patient Records
8 8 (1.23%) MySQL
9 7 (1.07%) Hadoop
9 7 (1.07%) NoSQL
9 7 (1.07%) Pentaho
10 6 (0.92%) Amazon DynamoDB
10 6 (0.92%) MongoDB
10 6 (0.92%) Redis
11 5 (0.77%) Data Lake
12 4 (0.61%) Data Mining
Development Applications
1 42 (6.43%) Git (software)
2 31 (4.75%) Jenkins
3 18 (2.76%) GitLab
4 16 (2.45%) Artifactory
4 16 (2.45%) JIRA
5 10 (1.53%) Subversion
6 5 (0.77%) Visual Studio Team System
7 4 (0.61%) Team Foundation Server
7 4 (0.61%) Visual Studio
8 3 (0.46%) Atlassian Bamboo
8 3 (0.46%) Bitbucket
8 3 (0.46%) Gradle
8 3 (0.46%) Maven
8 3 (0.46%) Visual Studio Code
9 2 (0.31%) Axure RP
9 2 (0.31%) Cucumber
9 2 (0.31%) Rational Rhapsody
9 2 (0.31%) Selenium
9 2 (0.31%) Vagrant
9 2 (0.31%) webpack
General
1 653 (100.00%) Marketing
2 436 (66.77%) Finance
3 420 (64.32%) Public Sector
4 417 (63.86%) Telecoms
5 416 (63.71%) Manufacturing
6 415 (63.55%) Electronics
7 18 (2.76%) Publishing
7 18 (2.76%) Retail
8 13 (1.99%) Advertising
9 9 (1.38%) Games
10 6 (0.92%) Brand Awareness
11 5 (0.77%) French Language
11 5 (0.77%) German Language
11 5 (0.77%) Law
11 5 (0.77%) Pharmaceutical
12 4 (0.61%) Legal
12 4 (0.61%) Local Government
13 2 (0.31%) Banking
13 2 (0.31%) Front Office
13 2 (0.31%) Military
Job Titles
1 99 (15.16%) Architect
2 77 (11.79%) Developer
3 58 (8.88%) Data Architect
4 53 (8.12%) Analyst
5 49 (7.50%) Data Modeller
6 43 (6.58%) Consultant
7 37 (5.67%) Marketing Manager
8 36 (5.51%) Project Manager
9 34 (5.21%) Java Developer
10 33 (5.05%) DevOps Engineer
11 27 (4.13%) Digital Marketing Manager
12 21 (3.22%) Healthcare Manager
13 20 (3.06%) Enterprise Architect
14 18 (2.76%) Data Analyst
14 18 (2.76%) Enterprise Data Architect
14 18 (2.76%) Solutions Architect
15 17 (2.60%) Designer
15 17 (2.60%) Integration Developer
16 16 (2.45%) Senior DevOps
17 15 (2.30%) Marketing Specialist
Libraries, Frameworks & Software Standards
1 41 (6.28%) HTML
2 40 (6.13%) Web Services
3 28 (4.29%) CSS
3 28 (4.29%) Kafka
4 26 (3.98%) Elastic Stack
4 26 (3.98%) XML
5 25 (3.83%) JSON
5 25 (3.83%) RESTful
6 24 (3.68%) Node.js
7 18 (2.76%) Middleware
7 18 (2.76%) SOAP
8 17 (2.60%) .NET
9 14 (2.14%) XSLT
10 13 (1.99%) .NET Core
10 13 (1.99%) Velocity
11 10 (1.53%) NumPy
12 9 (1.38%) Apache Camel
13 8 (1.23%) Ruby on Rails
14 7 (1.07%) jQuery
15 6 (0.92%) Spring
Miscellaneous
1 111 (17.00%) Analytical Skills
2 75 (11.49%) Self-Motivation
3 74 (11.33%) Life Science
4 46 (7.04%) NHS
5 38 (5.82%) Social Media
6 26 (3.98%) Management Information System
7 24 (3.68%) User Experience
8 13 (1.99%) Marketing Technology
9 9 (1.38%) Public Cloud
9 9 (1.38%) Virtual Team
10 8 (1.23%) Digital Media
11 7 (1.07%) Blog
11 7 (1.07%) Reference Data
12 6 (0.92%) Algorithms
12 6 (0.92%) Analytical Mindset
12 6 (0.92%) Cloud Native
12 6 (0.92%) FMCG
12 6 (0.92%) Mobile App
12 6 (0.92%) PlayStation
13 5 (0.77%) W3C
Operating Systems
1 48 (7.35%) Linux
2 44 (6.74%) Windows
3 21 (3.22%) Windows 10
4 12 (1.84%) Unix
5 11 (1.68%) Windows Mobile
6 10 (1.53%) Android
6 10 (1.53%) Apple iOS
7 9 (1.38%) Windows Server
8 8 (1.23%) Mac OS X
9 5 (0.77%) Red Hat Enterprise Linux
9 5 (0.77%) Windows Server 2012
10 3 (0.46%) Windows Server 2008
10 3 (0.46%) Windows Server 2016
11 2 (0.31%) Mac OS
11 2 (0.31%) Windows 7
12 1 (0.15%) AIX
12 1 (0.15%) Windows Server 2019
Processes & Methodologies
1 423 (64.78%) Business Intelligence
2 416 (63.71%) Programme Management
3 123 (18.84%) Analytics
4 114 (17.46%) Agile Software Development
5 88 (13.48%) Change Management
6 79 (12.10%) Time Management
7 78 (11.94%) Resource Allocation
8 74 (11.33%) Budgeting and Resource Allocation
8 74 (11.33%) Co-Creation
8 74 (11.33%) Value Proposition
9 67 (10.26%) Data Modelling
10 66 (10.11%) Data Analysis
11 63 (9.65%) DevOps
12 61 (9.34%) Data Architecture
12 61 (9.34%) Digital Analytics
13 57 (8.73%) Data Governance
13 57 (8.73%) Visualisation
14 53 (8.12%) Strategic Thinking
15 52 (7.96%) Microservices
16 50 (7.66%) Metadata Management
Programming Languages
1 80 (12.25%) Python
2 61 (9.34%) SQL
3 51 (7.81%) Java
4 46 (7.04%) JavaScript
5 30 (4.59%) Perl
6 27 (4.13%) Bash Shell
7 14 (2.14%) XPath
8 13 (1.99%) Ruby
9 12 (1.84%) R
10 11 (1.68%) TypeScript
11 10 (1.53%) PowerShell
12 9 (1.38%) T-SQL
13 8 (1.23%) C#
14 7 (1.07%) Apex Code
14 7 (1.07%) Kotlin
15 6 (0.92%) C
16 5 (0.77%) Ada
17 4 (0.61%) VBA
18 3 (0.46%) C++
18 3 (0.46%) PHP
Qualifications
1 110 (16.85%) Degree
2 84 (12.86%) Security Cleared
3 58 (8.88%) SC Cleared
4 34 (5.21%) DV Cleared
5 11 (1.68%) Computer Science Degree
6 8 (1.23%) CISSP
7 5 (0.77%) CESG Certified Professional
8 4 (0.61%) Chartered Engineer
9 3 (0.46%) CISM
9 3 (0.46%) Master's Degree
10 2 (0.31%) BPSS Clearance
10 2 (0.31%) MBA
10 2 (0.31%) PMI Certification
11 1 (0.15%) APMP
11 1 (0.15%) MCSA
11 1 (0.15%) Microsoft Certification
11 1 (0.15%) PMP
11 1 (0.15%) PRINCE2 Certification
11 1 (0.15%) TOGAF Certification
11 1 (0.15%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 19 (2.91%) QA
2 13 (1.99%) Data Quality
3 9 (1.38%) GDPR
4 7 (1.07%) SLA
5 6 (0.92%) ISO/IEC 27001
5 6 (0.92%) NCSC
5 6 (0.92%) NIST
6 5 (0.77%) ISO/IEC 20000
6 5 (0.77%) JSP 440
7 3 (0.46%) Dublin Core
7 3 (0.46%) HMG Security Policy Framework
7 3 (0.46%) PMO
7 3 (0.46%) RMADS
8 2 (0.31%) HL7
8 2 (0.31%) NIST 800
9 1 (0.15%) Actionable Recommendations
9 1 (0.15%) Cyber Essentials
9 1 (0.15%) GRC
9 1 (0.15%) Sarbanes-Oxley
System Software
1 44 (6.74%) Docker
2 30 (4.59%) Active Directory
3 5 (0.77%) VMware Infrastructure
4 4 (0.61%) Terminal Server
5 1 (0.15%) Hyper-V
5 1 (0.15%) VMware ESXi
5 1 (0.15%) VMware NSX
Systems Management
1 39 (5.97%) Kubernetes
2 35 (5.36%) Ansible
2 35 (5.36%) Terraform
3 29 (4.44%) Prometheus
4 28 (4.29%) Rancher
5 26 (3.98%) Consul
5 26 (3.98%) Fluentd
5 26 (3.98%) Grafana
5 26 (3.98%) Istio
5 26 (3.98%) Kibana
5 26 (3.98%) logstash
6 17 (2.60%) Microsoft Intune
7 10 (1.53%) Single Sign-On
8 8 (1.23%) SCCM
9 6 (0.92%) AirWatch
9 6 (0.92%) Opscode Chef
10 5 (0.77%) Puppet
11 2 (0.31%) Marathon
11 2 (0.31%) Mesos
11 2 (0.31%) PowerCLI
Vendors
1 419 (64.17%) SAP
2 61 (9.34%) Microsoft
3 50 (7.66%) Remedy
4 41 (6.28%) Google
5 39 (5.97%) Salesforce.com
6 38 (5.82%) Sparx
7 31 (4.75%) Adobe
8 27 (4.13%) Oracle
9 26 (3.98%) AppDynamics
9 26 (3.98%) Splunk
10 13 (1.99%) Salesforce Marketing Cloud
11 11 (1.68%) Facebook
12 10 (1.53%) Samsung
13 9 (1.38%) VMware
14 8 (1.23%) Informatica
15 6 (0.92%) Atlassian
15 6 (0.92%) DoubleClick
16 5 (0.77%) Marketo
16 5 (0.77%) Red Hat
16 5 (0.77%) WSO2