Period
to 23 July 2019

The following table provides summary statistics for contract job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 23 July 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK
6 months to
23 Jul 2019
Same period 2018 Same period 2017
Rank 307 330 228
Rank change year-on-year +23 -102 +108
Contract jobs citing Digital Marketing 759 816 1,119
As % of all contract IT jobs advertised in the UK 0.82% 0.79% 1.18%
As % of the Processes & Methodologies category 0.95% 0.91% 1.37%
Number of daily rates quoted 592 652 833
UK median daily rate £475 £470 £463
Median daily rate % change year-on-year +1.06% +1.62% +18.59%
10th Percentile £219 £250 £257
90th Percentile £650 £638 £600
UK excluding London median daily rate £475 £450 £450
% change year-on-year +5.56% - +20.00%
Number of hourly rates quoted 6 6 13
UK median hourly rate £25.37 £37.75 £21.50
Median hourly rate % change year-on-year -32.81% +75.58% -18.10%
10th Percentile £15.17 £30.38 £14.65
90th Percentile £36.13 £64.25 £45.45
UK excluding London median hourly rate £19.73 £37.75 £21.50
% change year-on-year -47.74% +75.58% +9.64%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 79,989 89,464 81,546
As % of all contract IT jobs advertised in the UK 86.90% 86.63% 85.70%
Number of daily rates quoted 52,626 59,049 53,365
UK median daily rate £475 £450 £445
Median daily rate % change year-on-year +5.56% +1.12% +4.71%
10th Percentile £300 £300 £275
90th Percentile £650 £638 £625
UK excluding London median daily rate £438 £425 £400
% change year-on-year +2.94% +6.25% -
Number of hourly rates quoted 2,281 2,456 2,140
UK median hourly rate £24.70 £21.63 £25.00
Median hourly rate % change year-on-year +14.18% -13.49% +4.17%
10th Percentile £11.85 £11.17 £11.50
90th Percentile £52.50 £50.00 £52.39
UK excluding London median hourly rate £24.00 £20.61 £25.00
% change year-on-year +16.45% -17.56% -

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing.

Contractor daily rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Digital Marketing over the 6 months to 23 July 2019.

Contractor daily rate histogram for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing.

Contractor hourly rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Digital Marketing over the 6 months to 23 July 2019.

Contractor hourly rate histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 23 July 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -1 712 £475 +5.56% 197
UK excluding London +45 497 £475 +5.56% 132
London -33 258 £475 - 71
South West +62 212 £525 +39.07% 26
South East -17 116 £400 +23.08% 34
East of England -19 81 £525 - 13
Scotland +32 29 £425 -10.53% 2
Midlands +19 22 £420 +20.00% 21
North of England -9 22 £413 -10.81% 32
Wales +6 14 £450 -23.40% 3
North West +6 13 £431 -20.14% 21
West Midlands +21 11 £450 -2.70% 10
East Midlands +11 11 £415 +18.57% 11
Yorkshire +19 7 £375 +36.36% 9
North East +9 2 £225 -18.18% 2
Northern Ireland +7 1 £388 -20.51% 1

For the 6 months to 23 July 2019, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Digital Marketing.

1 759 (100.00%) Marketing
2 557 (73.39%) Finance
3 539 (71.01%) Business Intelligence
4 522 (68.77%) SAP
4 522 (68.77%) Telecoms
5 520 (68.51%) Manufacturing
6 519 (68.38%) Electronics
6 519 (68.38%) Programme Management
7 279 (36.76%) Agile Software Development
8 178 (23.45%) Security Cleared
9 123 (16.21%) SC Cleared
10 117 (15.42%) Java
11 114 (15.02%) TDD
12 92 (12.12%) Web Services
12 92 (12.12%) SOA
13 91 (11.99%) HTML
13 91 (11.99%) Analytics
14 90 (11.86%) RESTful
14 90 (11.86%) Microsoft
15 89 (11.73%) SOAP
16 87 (11.46%) JavaScript
17 81 (10.67%) Oracle
18 79 (10.41%) Middleware
19 77 (10.14%) Project Management
20 75 (9.88%) CSS
21 73 (9.62%) Windows
22 71 (9.35%) Greenfield Project
23 67 (8.83%) DV Cleared
24 66 (8.70%) Analytical Skills
24 66 (8.70%) SQL

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 63 (8.30%) Mule
2 62 (8.17%) Oracle Service Bus
2 62 (8.17%) Oracle SOA Suite
3 33 (4.35%) CMS
4 16 (2.11%) Confluence
5 15 (1.98%) WordPress
6 9 (1.19%) SharePoint
7 8 (1.05%) Skype for Business
8 6 (0.79%) Adobe Experience Manager
9 5 (0.66%) Elasticsearch
10 4 (0.53%) IIS
10 4 (0.53%) JBoss
11 3 (0.40%) Apache
11 3 (0.40%) Apache Spark
11 3 (0.40%) Drupal
12 2 (0.26%) Cloud Foundry
12 2 (0.26%) NetWeaver
12 2 (0.26%) Sitecore CMS
12 2 (0.26%) WebSphere
13 1 (0.13%) ColdFusion
Applications
1 17 (2.24%) Microsoft Excel
2 15 (1.98%) Microsoft PowerPoint
3 11 (1.45%) Microsoft Office
4 10 (1.32%) Sketch
5 6 (0.79%) InVision
6 5 (0.66%) Adobe Creative Suite
7 4 (0.53%) Photoshop
8 2 (0.26%) Microsoft Project
9 1 (0.13%) Chatbot
9 1 (0.13%) MS Visio
Business Applications
1 12 (1.58%) Dynamics CRM
2 6 (0.79%) Eloqua
3 3 (0.40%) Magento
3 3 (0.40%) Remedy ITSM
3 3 (0.40%) Salesforce.com CRM
3 3 (0.40%) Sparx Enterprise Architect
4 1 (0.13%) Adobe Campaign
4 1 (0.13%) Dynamics NAV
4 1 (0.13%) Primavera
4 1 (0.13%) SAP CO
4 1 (0.13%) SAP FI
4 1 (0.13%) SAP FI/CO
4 1 (0.13%) SAP Hybris
4 1 (0.13%) Unica
Cloud Services
1 65 (8.56%) Microsoft Azure
2 46 (6.06%) Amazon AWS
3 27 (3.56%) Google Analytics
4 23 (3.03%) Power Platform
5 22 (2.90%) Office 365
5 22 (2.90%) SaaS
6 20 (2.64%) Azure Active Directory
7 15 (1.98%) Adobe Analytics
8 14 (1.84%) PaaS
9 12 (1.58%) Dynamics 365
10 11 (1.45%) IaaS
11 10 (1.32%) Google Cloud Platform
11 10 (1.32%) Serverless
12 8 (1.05%) Azure Functions
13 7 (0.92%) Salesforce Sales Cloud
13 7 (0.92%) Salesforce Service Cloud
14 5 (0.66%) Amazon EC2
14 5 (0.66%) Virtual Private Cloud
15 4 (0.53%) Veeva
16 3 (0.40%) AWS CloudTrail
Communications & Networking
1 17 (2.24%) Firewall
2 14 (1.84%) DNS
3 10 (1.32%) Skype
3 10 (1.32%) WAN
4 6 (0.79%) Cisco ASA
4 6 (0.79%) LAN
5 5 (0.66%) HTTP
5 5 (0.66%) Internet
5 5 (0.66%) VPN
6 4 (0.53%) Network Security
6 4 (0.53%) Remote Desktop
6 4 (0.53%) Unified Communications
6 4 (0.53%) VoIP
6 4 (0.53%) Wi-Fi
6 4 (0.53%) Wireshark
7 3 (0.40%) Wireless
8 2 (0.26%) IKE
8 2 (0.26%) RTP
8 2 (0.26%) SMTP
8 2 (0.26%) SNMP
Database & Business Intelligence
1 36 (4.74%) SQL Server
2 23 (3.03%) Power BI
3 16 (2.11%) Big Data
4 11 (1.45%) Relational Database
5 10 (1.32%) Data Warehouse
5 10 (1.32%) MySQL
5 10 (1.32%) Oracle Database
5 10 (1.32%) PostgreSQL
6 8 (1.05%) Qlik Sense
7 6 (0.79%) Couchbase
8 5 (0.66%) Amazon RDS
8 5 (0.66%) SQL Server Integration Services
8 5 (0.66%) SQL Server Reporting Services
9 4 (0.53%) BigQuery
9 4 (0.53%) Data Lake
9 4 (0.53%) MongoDB
9 4 (0.53%) SQL Server 2008
9 4 (0.53%) SQL Server 2016
10 3 (0.40%) Azure SQL Database
10 3 (0.40%) Jackrabbit
Development Applications
1 50 (6.59%) Git (software)
2 34 (4.48%) JIRA
3 28 (3.69%) Maven
4 26 (3.43%) Jenkins
5 20 (2.64%) Visual Studio Team System
6 19 (2.50%) Selenium
7 18 (2.37%) Visual Studio
8 8 (1.05%) Cucumber
8 8 (1.05%) TeamCity
9 7 (0.92%) Subversion
10 6 (0.79%) webpack
11 5 (0.66%) Axure RP
11 5 (0.66%) JMeter
11 5 (0.66%) WebDriver
12 4 (0.53%) SpecFlow
13 3 (0.40%) Grunt
13 3 (0.40%) gulp
13 3 (0.40%) JUnit
13 3 (0.40%) Team Foundation Server
14 2 (0.26%) Ant
General
1 759 (100.00%) Marketing
2 557 (73.39%) Finance
3 522 (68.77%) Telecoms
4 520 (68.51%) Manufacturing
5 519 (68.38%) Electronics
6 37 (4.87%) Retail
7 18 (2.37%) Advertising
8 13 (1.71%) Publishing
9 10 (1.32%) Billing
10 9 (1.19%) Banking
11 8 (1.05%) Military
12 7 (0.92%) Legal
13 5 (0.66%) French Language
13 5 (0.66%) German Language
13 5 (0.66%) Law
13 5 (0.66%) Spanish Language
14 4 (0.53%) Dutch Language
14 4 (0.53%) Italian Language
15 3 (0.40%) Brand Awareness
16 2 (0.26%) Investment Banking
Job Titles
1 183 (24.11%) Developer
2 90 (11.86%) Architect
3 80 (10.54%) Java Developer
4 66 (8.70%) Senior Developer
5 59 (7.77%) Senior Java Developer
6 54 (7.11%) Analyst
7 51 (6.72%) Consultant
8 40 (5.27%) Project Manager
9 36 (4.74%) Windows Engineer
10 30 (3.95%) Business Analyst
11 28 (3.69%) Front End Developer (Client-Side Developer)
12 27 (3.56%) Marketing Manager
13 24 (3.16%) Desktop Support
14 23 (3.03%) Security Architect
14 23 (3.03%) Support Engineer
15 22 (2.90%) DevOps Engineer
15 22 (2.90%) Solutions Architect
16 21 (2.77%) Digital Marketing Manager
17 20 (2.64%) Desktop Engineer
18 19 (2.50%) Desktop Support Engineer
Libraries, Frameworks & Software Standards
1 92 (12.12%) Web Services
2 91 (11.99%) HTML
3 90 (11.86%) RESTful
4 89 (11.73%) SOAP
5 79 (10.41%) Middleware
6 75 (9.88%) CSS
7 64 (8.43%) Apache Camel
8 53 (6.98%) .NET
9 45 (5.93%) XML
10 40 (5.27%) JSON
11 27 (3.56%) HTML5
12 23 (3.03%) AngularJS
13 22 (2.90%) ASP.NET Web API
13 22 (2.90%) CSS3
13 22 (2.90%) REST
13 22 (2.90%) Swagger
13 22 (2.90%) WireMock
13 22 (2.90%) XSLT
14 20 (2.64%) jQuery
15 19 (2.50%) ASP.NET
Miscellaneous
1 71 (9.35%) Greenfield Project
2 66 (8.70%) Analytical Skills
3 55 (7.25%) User Experience
4 45 (5.93%) Social Media
5 39 (5.14%) NHS
6 18 (2.37%) Management Information System
6 18 (2.37%) Mobile App
7 12 (1.58%) Data Structures
7 12 (1.58%) Public Cloud
8 11 (1.45%) Digital Media
9 10 (1.32%) Self-Motivation
10 9 (1.19%) Blog
10 9 (1.19%) PKI
11 8 (1.05%) Cyberthreat
12 6 (0.79%) CESG
12 6 (0.79%) Enterprise Software
12 6 (0.79%) Marketing Technology
13 5 (0.66%) Data Centre
13 5 (0.66%) Smartcard
14 3 (0.40%) FMCG
Operating Systems
1 73 (9.62%) Windows
2 60 (7.91%) Windows 10
3 36 (4.74%) Linux
4 26 (3.43%) Windows 7
5 14 (1.84%) Android
6 13 (1.71%) Apple iOS
7 12 (1.58%) Windows Server
8 11 (1.45%) Red Hat Enterprise Linux
9 7 (0.92%) Unix
10 4 (0.53%) CentOS
10 4 (0.53%) Mac OS X
10 4 (0.53%) Windows 8
11 3 (0.40%) Ubuntu
11 3 (0.40%) Windows Server 2012
12 2 (0.26%) Windows Mobile
12 2 (0.26%) Windows Server 2008
13 1 (0.13%) Solaris
Processes & Methodologies
1 539 (71.01%) Business Intelligence
2 519 (68.38%) Programme Management
3 279 (36.76%) Agile Software Development
4 114 (15.02%) TDD
5 92 (12.12%) SOA
6 91 (11.99%) Analytics
7 77 (10.14%) Project Management
8 65 (8.56%) DevOps
9 61 (8.04%) Scrum
10 56 (7.38%) CRM
11 54 (7.11%) E-Commerce
12 48 (6.32%) Problem-Solving
13 43 (5.67%) Test Automation
14 42 (5.53%) Stakeholder Management
15 37 (4.87%) SEO
16 36 (4.74%) Continuous Integration
17 32 (4.22%) User Stories
18 29 (3.82%) TOGAF
19 27 (3.56%) Service Management
20 25 (3.29%) Migration
Programming Languages
1 117 (15.42%) Java
2 87 (11.46%) JavaScript
3 66 (8.70%) SQL
4 61 (8.04%) Java 8
5 44 (5.80%) C#
6 38 (5.01%) Python
7 22 (2.90%) XPath
8 16 (2.11%) PHP
8 16 (2.11%) T-SQL
8 16 (2.11%) TypeScript
9 10 (1.32%) ES6
9 10 (1.32%) PowerShell
10 7 (0.92%) Ruby
11 6 (0.79%) Bash Shell
12 5 (0.66%) R
13 4 (0.53%) C
14 3 (0.40%) ABAP
14 3 (0.40%) C++
15 2 (0.26%) Scala
15 2 (0.26%) VBA
Qualifications
1 178 (23.45%) Security Cleared
2 123 (16.21%) SC Cleared
3 67 (8.83%) DV Cleared
4 52 (6.85%) Degree
5 14 (1.84%) Computer Science Degree
6 8 (1.05%) Cisco Certification
7 7 (0.92%) CESG Certified Professional
8 6 (0.79%) BC Cleared
8 6 (0.79%) Master's Degree
9 5 (0.66%) CISSP
9 5 (0.66%) PhD
9 5 (0.66%) SANS
10 4 (0.53%) CISA
10 4 (0.53%) CISM
11 3 (0.40%) CCNA
11 3 (0.40%) CCNP
11 3 (0.40%) CTC Cleared
11 3 (0.40%) MCSE
11 3 (0.40%) Microsoft Certification
11 3 (0.40%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 27 (3.56%) QA
2 17 (2.24%) JSP 440
3 15 (1.98%) RMADS
4 13 (1.71%) Data Quality
5 7 (0.92%) SLA
6 5 (0.66%) GDPR
7 4 (0.53%) ISO/IEC 27001
8 3 (0.40%) PMO
9 2 (0.26%) NCSC
9 2 (0.26%) NIST
10 1 (0.13%) Actionable Recommendations
10 1 (0.13%) Disclosure Scotland
10 1 (0.13%) HL7
10 1 (0.13%) ISO 9001
10 1 (0.13%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
10 1 (0.13%) NIST 800
10 1 (0.13%) PCI DSS
10 1 (0.13%) WCAG
System Software
1 32 (4.22%) Active Directory
2 21 (2.77%) Docker
3 6 (0.79%) VMware Infrastructure
4 4 (0.53%) VMware ESXi
4 4 (0.53%) vSphere
5 2 (0.26%) XenDesktop
6 1 (0.13%) Citrix Hypervisor
6 1 (0.13%) DFS Replication
6 1 (0.13%) Hyper-V
6 1 (0.13%) Microsoft App-V
6 1 (0.13%) Virtual Machines
6 1 (0.13%) Virtual Servers
6 1 (0.13%) Xen
6 1 (0.13%) XenApp
Systems Management
1 29 (3.82%) SCCM
2 26 (3.43%) Ansible
3 22 (2.90%) Terraform
4 19 (2.50%) AirWatch
5 18 (2.37%) Kubernetes
6 13 (1.71%) Microsoft Intune
7 10 (1.32%) Puppet
8 8 (1.05%) Kibana
9 7 (0.92%) Grafana
10 4 (0.53%) Opscode Chef
10 4 (0.53%) Packer
11 3 (0.40%) Single Sign-On
12 2 (0.26%) Cisco CUCM
12 2 (0.26%) Hadoop YARN
12 2 (0.26%) SCOM
13 1 (0.13%) Data Guard
13 1 (0.13%) logstash
13 1 (0.13%) SELinux
13 1 (0.13%) WMI
13 1 (0.13%) XenMobile
Vendors
1 522 (68.77%) SAP
2 90 (11.86%) Microsoft
3 81 (10.67%) Oracle
4 63 (8.30%) WSO2
5 40 (5.27%) Adobe
5 40 (5.27%) Google
6 34 (4.48%) Talend
7 19 (2.50%) Salesforce.com
8 18 (2.37%) Cisco
9 14 (1.84%) VMware
10 12 (1.58%) Tableau
11 10 (1.32%) Facebook
11 10 (1.32%) Salesforce Marketing Cloud
12 8 (1.05%) Red Hat
13 7 (0.92%) BiZZdesign
13 7 (0.92%) Twitter
14 6 (0.79%) CA
14 6 (0.79%) IBM
15 5 (0.66%) CheckPoint
15 5 (0.66%) hybris