Period
to 21 October 2018

The following table provides summary statistics for contract job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 21 October 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK
6 months to
21 Oct 2018
Same period 2017 Same period 2016
Rank 295 220 323
Rank change year-on-year -75 +103 +19
Contract jobs citing Digital Marketing 872 1,207 822
As % of all contract IT jobs advertised in the UK 0.85% 1.21% 0.77%
As % of the Processes & Methodologies category 0.99% 1.42% 0.91%
Number of daily rates quoted 727 847 646
UK median daily rate £451 £475 £400
Median daily rate % change year-on-year -5.16% +18.68% +12.67%
10th Percentile £270 £250 £230
90th Percentile £631 £592 £600
UK excluding London median daily rate £450 £450 £375
% change year-on-year - +20.00% -
Number of hourly rates quoted 6 16 37
UK median hourly rate £38.25 £28.75 £21.00
Median hourly rate % change year-on-year +33.04% +36.90% -37.57%
10th Percentile £33.00 £15.25 £16.00
90th Percentile £94.88 £44.88 £42.84
UK excluding London median hourly rate £38.25 £33.00 £22.50
% change year-on-year +15.91% +46.67% +12.50%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 88,236 85,185 90,398
As % of all contract IT jobs advertised in the UK 86.22% 85.74% 85.11%
Number of daily rates quoted 58,207 56,461 59,666
UK median daily rate £451 £450 £425
Median daily rate % change year-on-year +0.11% +5.88% +3.03%
10th Percentile £300 £280 £263
90th Percentile £638 £625 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 2,391 2,040 2,460
UK median hourly rate £21.00 £24.93 £22.50
Median hourly rate % change year-on-year -15.75% +10.78% +3.59%
10th Percentile £11.18 £11.25 £11.25
90th Percentile £50.00 £50.00 £48.38
UK excluding London median hourly rate £20.12 £25.00 £23.00
% change year-on-year -19.51% +8.70% +4.55%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing.

Contractor daily rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Digital Marketing over the 6 months to 21 October 2018.

Contractor daily rate histogram for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing.

Contractor hourly rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Digital Marketing over the 6 months to 21 October 2018.

Contractor hourly rate histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 21 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -77 847 £450 -4.00% 352
UK excluding London -64 542 £450 - 269
London -95 319 £475 - 98
South West -31 163 £406 -3.27% 59
East of England 0 141 £525 - 24
South East -66 134 £325 -27.78% 61
North of England -60 43 £425 -6.59% 57
Midlands -28 38 £415 +38.33% 53
North West -16 28 £425 -7.61% 30
West Midlands -9 27 £415 +38.33% 30
Wales -12 13 £575 +4.55% 4
East Midlands -6 11 £250 -13.79% 22
North East +13 10 £725 +75.76% 8
Scotland -38 7 £450 -5.26% 11
Yorkshire -62 5 £375 -16.67% 19
Northern Ireland - 3 £475 -

For the 6 months to 21 October 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Digital Marketing.

1 872 (100.00%) Marketing
2 529 (60.67%) Finance
3 505 (57.91%) Business Intelligence
4 495 (56.77%) Programme Management
5 493 (56.54%) SAP
6 492 (56.42%) Telecoms
7 491 (56.31%) Electronics
7 491 (56.31%) Manufacturing
8 314 (36.01%) Agile Software Development
9 145 (16.63%) Analytics
10 131 (15.02%) Greenfield Project
11 126 (14.45%) Web Services
12 124 (14.22%) Security Cleared
13 123 (14.11%) Java
14 114 (13.07%) TDD
15 112 (12.84%) JavaScript
15 112 (12.84%) SOAP
16 110 (12.61%) Scrum
17 107 (12.27%) SOA
18 102 (11.70%) RESTful
19 98 (11.24%) Microsoft
20 95 (10.89%) E-Commerce
21 93 (10.67%) HTML
22 92 (10.55%) SQL
23 88 (10.09%) SC Cleared
24 87 (9.98%) Analytical Skills
25 85 (9.75%) DevOps
26 84 (9.63%) Middleware
27 80 (9.17%) Oracle
27 80 (9.17%) CRM

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 58 (6.65%) CMS
2 55 (6.31%) Mule
3 53 (6.08%) Oracle Service Bus
4 52 (5.96%) Oracle SOA Suite
5 21 (2.41%) Adobe Experience Manager
5 21 (2.41%) Confluence
6 17 (1.95%) Elasticsearch
6 17 (1.95%) WordPress
7 9 (1.03%) Drupal
8 7 (0.80%) Apache
8 7 (0.80%) Apache Spark
8 7 (0.80%) SharePoint
9 6 (0.69%) SAS
10 3 (0.34%) Sitecore CMS
10 3 (0.34%) Umbraco
11 2 (0.23%) Jupyter
11 2 (0.23%) nginx
12 1 (0.11%) MS Exchange
12 1 (0.11%) Mule ESB
12 1 (0.11%) OpenStack
Applications
1 31 (3.56%) Microsoft Office
2 23 (2.64%) Microsoft Excel
3 12 (1.38%) Microsoft PowerPoint
3 12 (1.38%) Photoshop
4 9 (1.03%) Adobe Creative Suite
5 7 (0.80%) Microsoft Project
6 6 (0.69%) Adobe Illustrator
7 5 (0.57%) InDesign
8 4 (0.46%) MS Visio
9 2 (0.23%) InVision
9 2 (0.23%) UserZoom
10 1 (0.11%) Adobe After Effects
10 1 (0.11%) Spreadsheet
Business Applications
1 26 (2.98%) Dynamics CRM
2 5 (0.57%) Magento
3 4 (0.46%) Adobe Campaign
3 4 (0.46%) Eloqua
4 2 (0.23%) Payment Gateway
4 2 (0.23%) Unica
5 1 (0.11%) SAP GTS
5 1 (0.11%) SAP S/4HANA
5 1 (0.11%) Shopify
5 1 (0.11%) Unit4 Business World
5 1 (0.11%) Workfront
Cloud Services
1 76 (8.72%) Amazon AWS
2 50 (5.73%) Google Analytics
3 26 (2.98%) Microsoft Azure
4 23 (2.64%) Adobe Analytics
5 17 (1.95%) Amazon EC2
6 14 (1.61%) Amazon ELB
6 14 (1.61%) Amazon S3
7 11 (1.26%) GitHub
7 11 (1.26%) Google Cloud Platform
8 10 (1.15%) Office 365
9 9 (1.03%) AdWords
9 9 (1.03%) Google Tag Manager
10 8 (0.92%) Dynamics 365
11 6 (0.69%) Cloud Computing
11 6 (0.69%) SaaS
12 5 (0.57%) Azure Active Directory
12 5 (0.57%) PaaS
13 4 (0.46%) Google App Engine
13 4 (0.46%) IaaS
14 3 (0.34%) BlueKai
Communications & Networking
1 12 (1.38%) Internet
2 9 (1.03%) Firewall
3 7 (0.80%) Intranet
4 6 (0.69%) Wireless
5 5 (0.57%) Network Security
5 5 (0.57%) SMS
6 3 (0.34%) DHCP
6 3 (0.34%) DMVPN
6 3 (0.34%) GoToMeeting
6 3 (0.34%) IPsec
6 3 (0.34%) Multicast
6 3 (0.34%) OSPF
6 3 (0.34%) SMTP
6 3 (0.34%) SNMP
6 3 (0.34%) VoIP
6 3 (0.34%) WAN
7 2 (0.23%) Kerberos
7 2 (0.23%) OpenLDAP
7 2 (0.23%) RTP
7 2 (0.23%) WebEx
Database & Business Intelligence
1 47 (5.39%) SQL Server
2 40 (4.59%) MySQL
3 22 (2.52%) Data Warehouse
3 22 (2.52%) MongoDB
3 22 (2.52%) Power BI
4 21 (2.41%) SQL Server Integration Services
5 15 (1.72%) SQL Server 2008
6 14 (1.61%) Big Data
6 14 (1.61%) Oracle Database
7 12 (1.38%) PostgreSQL
7 12 (1.38%) Relational Database
8 10 (1.15%) Hadoop
9 9 (1.03%) InfluxDB
9 9 (1.03%) SQL Server Reporting Services
10 7 (0.80%) BigQuery
11 6 (0.69%) Amazon Redshift
11 6 (0.69%) SQL Server 2014
12 5 (0.57%) RDBMS
12 5 (0.57%) SQL Server 2012
12 5 (0.57%) SQL Server Analysis Services
Development Applications
1 58 (6.65%) Git (software)
2 38 (4.36%) Maven
3 35 (4.01%) Jenkins
4 34 (3.90%) JIRA
5 19 (2.18%) Sonatype Nexus
5 19 (2.18%) Team Foundation Server
6 18 (2.06%) SoapUI
7 15 (1.72%) Selenium
8 13 (1.49%) Artifactory
8 13 (1.49%) JMeter
8 13 (1.49%) WebDriver
9 10 (1.15%) Bitbucket
10 7 (0.80%) Atlassian Bamboo
10 7 (0.80%) Subversion
11 6 (0.69%) Axure RP
12 5 (0.57%) GitLab
12 5 (0.57%) Visual Studio
12 5 (0.57%) Visual Studio Team System
13 4 (0.46%) Grunt
14 3 (0.34%) CA Gen
General
1 872 (100.00%) Marketing
2 529 (60.67%) Finance
3 492 (56.42%) Telecoms
4 491 (56.31%) Electronics
4 491 (56.31%) Manufacturing
5 40 (4.59%) Retail
6 27 (3.10%) Publishing
7 24 (2.75%) Advertising
8 9 (1.03%) Banking
8 9 (1.03%) Law
9 8 (0.92%) Legal
9 8 (0.92%) Military
9 8 (0.92%) Pharmaceutical
10 7 (0.80%) Back Office
11 6 (0.69%) French Language
12 5 (0.57%) Brand Awareness
12 5 (0.57%) German Language
13 3 (0.34%) Automotive
13 3 (0.34%) Multimedia
13 3 (0.34%) Private Banking
Job Titles
1 195 (22.36%) Developer
2 120 (13.76%) Analyst
3 53 (6.08%) Project Manager
4 52 (5.96%) Architect
5 50 (5.73%) DevOps Engineer
6 48 (5.50%) Senior Developer
7 47 (5.39%) Business Analyst
8 39 (4.47%) Integration Developer
9 35 (4.01%) Java Developer
10 34 (3.90%) Marketing Manager
11 32 (3.67%) Tester
12 30 (3.44%) Digital Analyst
13 29 (3.33%) Designer
13 29 (3.33%) PHP Developer
14 27 (3.10%) SOA Developer
15 26 (2.98%) Automation Tester
16 24 (2.75%) Consultant
16 24 (2.75%) Support Engineer
17 23 (2.64%) Data Analyst
17 23 (2.64%) Desktop Support
Libraries, Frameworks & Software Standards
1 126 (14.45%) Web Services
2 112 (12.84%) SOAP
3 102 (11.70%) RESTful
4 93 (10.67%) HTML
5 84 (9.63%) Middleware
6 76 (8.72%) JSON
7 75 (8.60%) XML
8 70 (8.03%) CSS
9 56 (6.42%) Apache Camel
10 44 (5.05%) .NET
11 40 (4.59%) REST
12 39 (4.47%) HTML5
13 37 (4.24%) XSLT
14 36 (4.13%) jQuery
15 34 (3.90%) Swagger
15 34 (3.90%) WireMock
16 30 (3.44%) CSS3
17 19 (2.18%) AngularJS
17 19 (2.18%) React
18 16 (1.83%) Elastic Stack
Miscellaneous
1 131 (15.02%) Greenfield Project
2 87 (9.98%) Analytical Skills
3 78 (8.94%) User Experience
4 62 (7.11%) Social Media
5 31 (3.56%) Mobile App
5 31 (3.56%) NHS
6 15 (1.72%) Computer Science
7 12 (1.38%) Virtual Team
8 11 (1.26%) Public Cloud
9 10 (1.15%) Blog
9 10 (1.15%) Data Centre
9 10 (1.15%) Digital Media
10 9 (1.03%) Self-Motivation
11 8 (0.92%) Data Structures
11 8 (0.92%) Management Information System
12 7 (0.80%) PMI
13 6 (0.69%) Algorithms
13 6 (0.69%) Graphic Design
13 6 (0.69%) Marketing Technology
14 5 (0.57%) Enterprise Software
Operating Systems
1 47 (5.39%) Linux
2 46 (5.28%) Windows
3 19 (2.18%) Windows 10
4 17 (1.95%) Windows 7
5 16 (1.83%) Red Hat Enterprise Linux
6 12 (1.38%) Windows Server
7 11 (1.26%) Apple iOS
8 9 (1.03%) CentOS
9 6 (0.69%) Unix
10 5 (0.57%) Windows XP
11 4 (0.46%) Android
11 4 (0.46%) Mac OS X
12 3 (0.34%) AIX
13 2 (0.23%) Ubuntu
13 2 (0.23%) Windows Server 2012
14 1 (0.11%) CoreOS
14 1 (0.11%) Kali Linux
14 1 (0.11%) Solaris
14 1 (0.11%) Windows 8
14 1 (0.11%) Windows Mobile
Processes & Methodologies
1 505 (57.91%) Business Intelligence
2 495 (56.77%) Programme Management
3 314 (36.01%) Agile Software Development
4 145 (16.63%) Analytics
5 114 (13.07%) TDD
6 110 (12.61%) Scrum
7 107 (12.27%) SOA
8 95 (10.89%) E-Commerce
9 85 (9.75%) DevOps
10 80 (9.17%) CRM
11 72 (8.26%) SEO
12 60 (6.88%) Project Management
13 55 (6.31%) Problem-Solving
13 55 (6.31%) Stakeholder Management
14 47 (5.39%) Content Management
15 42 (4.82%) Configuration Management
16 41 (4.70%) Continuous Improvement
17 40 (4.59%) Data Analysis
17 40 (4.59%) Test Automation
18 39 (4.47%) Business Analysis
Programming Languages
1 123 (14.11%) Java
2 112 (12.84%) JavaScript
3 92 (10.55%) SQL
4 44 (5.05%) C#
4 44 (5.05%) PHP
5 42 (4.82%) Python
6 41 (4.70%) Java 8
7 34 (3.90%) XPath
8 28 (3.21%) T-SQL
9 22 (2.52%) PowerShell
10 18 (2.06%) Ruby
11 17 (1.95%) Groovy
12 13 (1.49%) Perl
13 11 (1.26%) Bash Shell
13 11 (1.26%) ES6
14 9 (1.03%) Java 9
15 7 (0.80%) PHP 5
15 7 (0.80%) R
15 7 (0.80%) VBScript
16 6 (0.69%) TypeScript
Qualifications
1 124 (14.22%) Security Cleared
2 88 (10.09%) SC Cleared
3 39 (4.47%) Degree
4 26 (2.98%) DV Cleared
5 10 (1.15%) BC Cleared
5 10 (1.15%) Microsoft Certification
6 9 (1.03%) Master's Degree
6 9 (1.03%) MBA
7 7 (0.80%) PMI Certification
7 7 (0.80%) PMP
8 6 (0.69%) MCDST
9 5 (0.57%) Computer Science Degree
10 4 (0.46%) Cisco Certification
10 4 (0.46%) MCP
10 4 (0.46%) PRINCE2 Certification
11 3 (0.34%) CTC Cleared
12 2 (0.23%) CCNP
12 2 (0.23%) DBS Check
12 2 (0.23%) Oracle Certification
12 2 (0.23%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 42 (4.82%) QA
2 11 (1.26%) PMO
3 8 (0.92%) JSP 440
4 7 (0.80%) GDPR
4 7 (0.80%) RMADS
5 6 (0.69%) Data Quality
6 4 (0.46%) HL7
6 4 (0.46%) PCI DSS
7 3 (0.34%) Actionable Recommendations
7 3 (0.34%) ISO/IEC 27001
8 2 (0.23%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
8 2 (0.23%) SLA
8 2 (0.23%) WCAG
9 1 (0.11%) Disclosure Scotland
9 1 (0.11%) HMG Security Policy Framework
9 1 (0.11%) WAI
System Software
1 17 (1.95%) Active Directory
2 8 (0.92%) Docker
3 4 (0.46%) HDFS
3 4 (0.46%) XenApp
4 3 (0.34%) etcd
4 3 (0.34%) flannel
4 3 (0.34%) Virtual Machines
4 3 (0.34%) XenDesktop
5 2 (0.23%) Hyper-V
5 2 (0.23%) Oracle RAC
5 2 (0.23%) Postfix
5 2 (0.23%) Varnish
5 2 (0.23%) VMware Infrastructure
6 1 (0.11%) Apache ZooKeeper
6 1 (0.11%) Ceph
6 1 (0.11%) GlusterFS
6 1 (0.11%) SkyDNS
6 1 (0.11%) VirtualBox
Systems Management
1 45 (5.16%) Ansible
2 44 (5.05%) Terraform
3 28 (3.21%) Puppet
4 14 (1.61%) Nagios
4 14 (1.61%) Uchiwa
4 14 (1.61%) ZABBIX
5 13 (1.49%) Kibana
6 12 (1.38%) Pingdom
7 11 (1.26%) logstash
8 6 (0.69%) Kubernetes
8 6 (0.69%) Opscode Chef
9 5 (0.57%) Microsoft Intune
9 5 (0.57%) SCCM
10 4 (0.46%) Cisco CUCM
10 4 (0.46%) Oozie
11 3 (0.34%) WSUS
12 2 (0.23%) Cisco UCCX
12 2 (0.23%) HAProxy
12 2 (0.23%) rkt
12 2 (0.23%) Salt
Vendors
1 493 (56.54%) SAP
2 98 (11.24%) Microsoft
3 80 (9.17%) Oracle
4 76 (8.72%) Google
5 71 (8.14%) Adobe
6 54 (6.19%) WSO2
7 18 (2.06%) Tableau
8 14 (1.61%) hybris
9 13 (1.49%) Facebook
10 12 (1.38%) PagerDuty
10 12 (1.38%) Salesforce.com
11 11 (1.26%) IBM
11 11 (1.26%) Twitter
12 10 (1.15%) Informatica
13 9 (1.03%) Cisco
13 9 (1.03%) New Relic
13 9 (1.03%) Zend
14 8 (0.92%) Red Hat
15 7 (0.80%) Talend
15 7 (0.80%) VMware