The following table provides summary statistics for contract job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 3 months to 23 June 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK
3 months to
23 Jun 2017
Same period 2016 Same period 2015
Rank 207 292 313
Rank change year-on-year +85 +21  
Contract jobs citing Digital Marketing 558 418 382
As % of all contract IT jobs advertised in the UK 1.19% 0.78% 0.68%
As % of the Processes & Methodologies category 1.41% 0.93% 0.84%
Number of daily rates quoted 408 331 294
Median daily rate £459 £389 £370
Median daily rate % change year-on-year +18.00% +5.06%  
90% offered a daily rate of more than £274 £206 £225
10% offered a daily rate of more than £600 £600 £500
UK excluding London median daily rate £465 £375 £365
% change year-on-year +24.00% +2.73%  
Number of hourly rates quoted 5 17 3
Median hourly rate £21.50 £26.25 £35.00
Median hourly rate % change year-on-year -18.09% -25.00%  
90% offered a hourly rate of more than £16.50 £18.42 £23.00
10% offered a hourly rate of more than £24.50 £41.91 £38.20
UK excluding London median hourly rate £21.50 £32.00 £35.00
% change year-on-year -32.81% -8.57%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process and methodology skills.

Contract Process & Methodology Skills
UK
Contract job vacancies with a requirement for process and methodology skills 39559 44852 45349
As % of all contract IT job vacancies advertised in the UK 84.50% 83.35% 80.70%
Number of daily rates quoted 25807 29750 29034
Median daily rate £450 £438 £413
Median daily rate % change year-on-year +2.85% +6.06%  
90% offered a daily rate of more than £313 £300 £285
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £415 £400 £383
% change year-on-year +3.75% +4.57%  
Number of hourly rates quoted 1054 1082 1276
Median hourly rate £32.50 £27.50 £27.50
Median hourly rate % change year-on-year +18.18% -  
90% offered a hourly rate of more than £13.00 £12.58 £12.35
10% offered a hourly rate of more than £52.50 £48.00 £50.00
UK excluding London median hourly rate £33.50 £28.50 £30.00
% change year-on-year +17.54% -5.00%  

Digital Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Digital Marketing as a proportion of all contract or permanent IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing.

Contractor daily rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Digital Marketing over the 3 months to 23 June 2017.

Contractor daily rate histogram for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing.

Contractor hourly rate trend for Digital Marketing in the UK

Digital Marketing
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 23 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +91 545 £463 +19.35% 303
London +46 231 £456 +10.60% 111
South West +28 103 £410 +9.33% 52
South East +27 98 £455 +21.33% 46
East of England +47 62 £538 -10.41% 27
Essex +32 55 £538 - 6
Bristol +19 53 £383 +17.69% 26
Wiltshire +32 33 £425 -37.03% 14
Buckinghamshire -6 27 £465 +18.47% 8
Yorkshire +34 26 £475 +22.58% 16
Milton Keynes -8 24 £455 +15.92% 6
Hampshire +27 20 £475 +13.43% 9
Berkshire 0 19 £413 +28.10% 9
City of London -6 15 £500 +37.93% 13
Sheffield +18 12 £500 +33.33% 3
South Yorkshire +14 12 £500 +33.33% 4
West Yorkshire +23 11 £338 -15.62% 10
Leeds +14 11 £338 -15.62% 8
Surrey +6 9 £275 -16.91% 9
Scotland +43 8 £450 +24.13% 3
Reading +3 8 £388 +98.71% 1
West Midlands +11 7 £300 -20.00% 11
North West +2 7 £650 +73.33% 27
Havant - 6 £600 - 1
Glasgow +10 5 £475 +25.82% 3
Manchester +5 5 £613 +68.96% 20
Bracknell +3 5 £155 -51.86% 1
Gloucestershire +2 5 £420 +8.38% 6
Birmingham +12 4 £288 -23.33% 3
Corsham -1 4 £570 -15.55% 3

For the 6 months to 23 June 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Digital Marketing.

1 953 (100.00%) Marketing
2 659 (69.15%) Finance
3 627 (65.79%) Business Intelligence
4 623 (65.37%) Telecoms
4 623 (65.37%) Programme Management
5 619 (64.95%) Electronics
6 618 (64.85%) Manufacturing
6 618 (64.85%) SAP
7 614 (64.43%) SAP Oil and Gas
8 393 (41.24%) Agile Software Development
9 195 (20.46%) Security Cleared
10 172 (18.05%) SC Cleared
11 152 (15.95%) TDD
12 147 (15.42%) Analytics
13 140 (14.69%) Java
14 132 (13.85%) SQL
15 113 (11.86%) JSON
16 109 (11.44%) DevOps
17 101 (10.60%) XML
18 100 (10.49%) Microsoft
18 100 (10.49%) Greenfield Project
19 99 (10.39%) Oracle
19 99 (10.39%) Scrum
20 96 (10.07%) Project Management
21 95 (9.97%) HTML
21 95 (9.97%) E-Commerce
22 94 (9.86%) JavaScript
23 89 (9.34%) SOA
24 80 (8.39%) Middleware
25 79 (8.29%) .NET

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 55 (5.77%) Mule
2 46 (4.83%) Oracle SOA Suite
3 45 (4.72%) CMS
3 45 (4.72%) Oracle Service Bus
4 35 (3.67%) SharePoint
5 21 (2.20%) Adobe Experience Manager
6 18 (1.89%) Apache Spark
6 18 (1.89%) Confluence
6 18 (1.89%) SAS
7 12 (1.26%) SharePoint 2013
7 12 (1.26%) WordPress
8 11 (1.15%) Drupal
8 11 (1.15%) MS Exchange
9 10 (1.05%) Apache
9 10 (1.05%) Mule ESB
9 10 (1.05%) Umbraco
10 9 (0.94%) Sitecore CMS
11 7 (0.73%) Facebook Platform
11 7 (0.73%) Tomcat
12 5 (0.52%) Cloud Foundry
Applications
1 43 (4.51%) Microsoft Excel
2 32 (3.36%) Microsoft Office
3 25 (2.62%) Microsoft PowerPoint
4 19 (1.99%) Microsoft Project
5 14 (1.47%) Photoshop
6 7 (0.73%) MS Visio
7 5 (0.52%) OmniGraffle
8 4 (0.42%) SPSS
9 3 (0.31%) Adobe Creative Suite
10 2 (0.21%) Adobe Illustrator
10 2 (0.21%) Spreadsheet
10 2 (0.21%) Stata
11 1 (0.10%) Adobe After Effects
11 1 (0.10%) Fireworks
11 1 (0.10%) InDesign
11 1 (0.10%) InVision
Business Applications
1 614 (64.43%) SAP Oil and Gas
2 25 (2.62%) Dynamics CRM
3 9 (0.94%) Unica
3 9 (0.94%) WebTrends
4 7 (0.73%) SAP CO
4 7 (0.73%) SAP FI
4 7 (0.73%) SAP FI/CO
5 6 (0.63%) Adobe Campaign
5 6 (0.63%) Eloqua
5 6 (0.63%) NetSuite
6 5 (0.52%) SAP FI-AP
6 5 (0.52%) SAP SRM
7 4 (0.42%) Sprinklr
8 3 (0.31%) Workday HCM
9 2 (0.21%) SAP Hybris
10 1 (0.10%) FastStats PeopleStage
10 1 (0.10%) Payment Gateway
10 1 (0.10%) SAP MDG
10 1 (0.10%) SessionCam
10 1 (0.10%) SystmOne
Cloud Services
1 63 (6.61%) Amazon AWS
2 35 (3.67%) Google Analytics
3 32 (3.36%) Microsoft Azure
4 24 (2.52%) Adobe Analytics
5 20 (2.10%) Office 365
6 15 (1.57%) Amazon EC2
7 11 (1.15%) AdWords
7 11 (1.15%) SaaS
8 10 (1.05%) Cloud Computing
8 10 (1.05%) GitHub
8 10 (1.05%) Virtual Private Cloud
9 9 (0.94%) Google Cloud Platform
9 9 (0.94%) PaaS
10 8 (0.84%) G Suite
11 6 (0.63%) SmartFocus
12 5 (0.52%) IaaS
12 5 (0.52%) Oracle Service Cloud
13 4 (0.42%) Yammer
14 3 (0.31%) Datadog
15 2 (0.21%) OneDrive
Communications & Networking
1 19 (1.99%) Firewall
2 17 (1.78%) HTTP
3 16 (1.68%) Internet
4 13 (1.36%) SMS
5 12 (1.26%) LAN
5 12 (1.26%) TCP/IP
5 12 (1.26%) WAN
5 12 (1.26%) Wireless
6 9 (0.94%) 3G
6 9 (0.94%) DNS
6 9 (0.94%) GPRS
6 9 (0.94%) GSM
6 9 (0.94%) LTE
6 9 (0.94%) SGSN
7 8 (0.84%) Cisco Nexus
7 8 (0.84%) SAN
7 8 (0.84%) Wi-Fi
8 7 (0.73%) Skype
8 7 (0.73%) SSL
8 7 (0.73%) VPN
Database & Business Intelligence
1 51 (5.35%) Relational Database
2 48 (5.04%) Big Data
3 38 (3.99%) Hadoop
3 38 (3.99%) SQL Server
4 33 (3.46%) MySQL
5 28 (2.94%) PostgreSQL
6 24 (2.52%) Oracle Database
7 21 (2.20%) Data Warehouse
7 21 (2.20%) RDBMS
8 20 (2.10%) MongoDB
9 14 (1.47%) Power BI
10 13 (1.36%) NoSQL
11 9 (0.94%) Azure SQL Data Warehouse
11 9 (0.94%) Azure SQL Database
12 8 (0.84%) Apache Hive
12 8 (0.84%) Oracle Database 11g
13 7 (0.73%) BusinessObjects
13 7 (0.73%) Data Mining
14 6 (0.63%) SQL Server 2008
14 6 (0.63%) SQLite
Development Applications
1 77 (8.08%) Maven
2 64 (6.72%) Git (software)
3 53 (5.56%) Jenkins
4 33 (3.46%) JIRA
5 17 (1.78%) Cucumber
5 17 (1.78%) Selenium
6 12 (1.26%) SoapUI
7 10 (1.05%) Subversion
7 10 (1.05%) Team Foundation Server
8 8 (0.84%) Grunt
8 8 (0.84%) WebDriver
9 7 (0.73%) Gradle
10 6 (0.63%) Oracle APEX
10 6 (0.63%) Robolectric
11 5 (0.52%) Balsamiq Mockups
11 5 (0.52%) Dreamweaver
11 5 (0.52%) Eclipse
11 5 (0.52%) Visual Studio
12 4 (0.42%) IntelliJ
12 4 (0.42%) XMLSpy
General
1 953 (100.00%) Marketing
2 659 (69.15%) Finance
3 623 (65.37%) Telecoms
4 619 (64.95%) Electronics
5 618 (64.85%) Manufacturing
6 52 (5.46%) Retail
7 36 (3.78%) Advertising
8 20 (2.10%) Legal
9 12 (1.26%) Publishing
10 10 (1.05%) Banking
11 8 (0.84%) Military
12 7 (0.73%) Law
13 6 (0.63%) Automotive
13 6 (0.63%) German Language
14 5 (0.52%) Back Office
15 4 (0.42%) Brand Awareness
15 4 (0.42%) Financial Institution
15 4 (0.42%) French Language
15 4 (0.42%) Games
16 3 (0.31%) Digital Economy
Job Titles
1 221 (23.19%) Developer
2 118 (12.38%) Analyst
3 61 (6.40%) Consultant
4 60 (6.30%) Project Manager
5 59 (6.19%) Architect
6 51 (5.35%) Business Analyst
7 50 (5.25%) Java Developer
8 46 (4.83%) Agile Developer
9 43 (4.51%) SOA Developer
10 40 (4.20%) Integration Developer
11 37 (3.88%) Marketing Manager
12 36 (3.78%) DevOps Engineer
13 28 (2.94%) Senior Developer
14 26 (2.73%) .NET Developer
15 25 (2.62%) C# Developer
15 25 (2.62%) Digital Analyst
16 22 (2.31%) Digital Marketing Manager
17 21 (2.20%) Programme Manager
18 20 (2.10%) XML Consultant
18 20 (2.10%) XML Specialist
Libraries, Frameworks & Software Standards
1 113 (11.86%) JSON
2 101 (10.60%) XML
3 95 (9.97%) HTML
4 80 (8.39%) Middleware
5 79 (8.29%) .NET
6 72 (7.56%) XSLT
7 68 (7.14%) Swagger
8 65 (6.82%) WireMock
9 60 (6.30%) CSS
10 56 (5.88%) AngularJS
10 56 (5.88%) Apache Camel
11 38 (3.99%) ASP.NET
12 37 (3.88%) SOAP
12 37 (3.88%) Web Services
13 35 (3.67%) REST
14 34 (3.57%) RESTful
15 33 (3.46%) jQuery
16 28 (2.94%) Twitter Bootstrap
17 27 (2.83%) JSON Schema
17 27 (2.83%) Node.js
Miscellaneous
1 100 (10.49%) Greenfield Project
2 75 (7.87%) Analytical Skills
3 63 (6.61%) User Experience
4 44 (4.62%) Social Media
5 20 (2.10%) Digital Media
5 20 (2.10%) NHS
6 18 (1.89%) Management Information System
7 14 (1.47%) Data Centre
7 14 (1.47%) Mobile App
8 12 (1.26%) Computer Science
9 11 (1.15%) PMI
10 10 (1.05%) Private Cloud
11 9 (0.94%) Algorithms
12 7 (0.73%) Data Structures
12 7 (0.73%) e-Learning
12 7 (0.73%) Public Cloud
12 7 (0.73%) Virtual Team
13 6 (0.63%) Enterprise Software
13 6 (0.63%) FMCG
14 5 (0.52%) Smartphone
Operating Systems
1 69 (7.24%) Linux
2 51 (5.35%) Windows
3 38 (3.99%) Unix
4 27 (2.83%) Android
5 25 (2.62%) Mac OS X
6 20 (2.10%) Apple iOS
7 16 (1.68%) Windows Server
8 12 (1.26%) Windows Server 2012
9 11 (1.15%) Red Hat Enterprise Linux
10 9 (0.94%) Windows Phone
11 8 (0.84%) Solaris
12 7 (0.73%) AIX
12 7 (0.73%) CentOS
12 7 (0.73%) Windows 10
13 5 (0.52%) Windows Server 2008
14 4 (0.42%) Oracle Linux
15 3 (0.31%) Ubuntu
16 2 (0.21%) Windows Mobile
16 2 (0.21%) Windows Server 2003
16 2 (0.21%) Windows XP
Processes & Methodologies
1 627 (65.79%) Business Intelligence
2 623 (65.37%) Programme Management
3 393 (41.24%) Agile Software Development
4 152 (15.95%) TDD
5 147 (15.42%) Analytics
6 109 (11.44%) DevOps
7 99 (10.39%) Scrum
8 96 (10.07%) Project Management
9 95 (9.97%) E-Commerce
10 89 (9.34%) SOA
11 76 (7.97%) CRM
12 71 (7.45%) MVC
13 69 (7.24%) Continuous Integration
14 61 (6.40%) Stakeholder Management
15 52 (5.46%) SEO
16 51 (5.35%) BDD
16 51 (5.35%) Test Automation
17 48 (5.04%) Content Management
18 47 (4.93%) Configuration Management
19 44 (4.62%) Web Development
Programming Languages
1 140 (14.69%) Java
2 132 (13.85%) SQL
3 94 (9.86%) JavaScript
4 68 (7.14%) XPath
5 63 (6.61%) Python
6 58 (6.09%) C#
7 29 (3.04%) PHP
8 24 (2.52%) T-SQL
9 23 (2.41%) R
10 20 (2.10%) Ruby
11 16 (1.68%) PowerShell
12 14 (1.47%) VB
13 11 (1.15%) Shell Script
14 10 (1.05%) C
15 8 (0.84%) Go
16 7 (0.73%) Bash Shell
17 6 (0.63%) C++
17 6 (0.63%) Perl
18 5 (0.52%) Groovy
18 5 (0.52%) PL/SQL
Qualifications
1 195 (20.46%) Security Cleared
2 172 (18.05%) SC Cleared
3 66 (6.93%) Degree
4 23 (2.41%) DV Cleared
5 14 (1.47%) PMI Certification
6 10 (1.05%) CTC Cleared
7 9 (0.94%) Cisco Certification
8 8 (0.84%) PMP
9 5 (0.52%) CCIE
10 4 (0.42%) APMP
10 4 (0.42%) CCNA
10 4 (0.42%) Chartered Engineer
10 4 (0.42%) CISM
10 4 (0.42%) CISSP
10 4 (0.42%) CLAS
10 4 (0.42%) Computer Science Degree
10 4 (0.42%) PhD
11 3 (0.31%) BPSS Clearance
11 3 (0.31%) CESG Certified Professional
11 3 (0.31%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 19 (1.99%) QA
2 14 (1.47%) JSP 440
3 13 (1.36%) PMO
4 11 (1.15%) GDPR
5 6 (0.63%) ISO/IEC 27001
6 3 (0.31%) Disclosure Scotland
6 3 (0.31%) HL7
7 2 (0.21%) HMG Security Policy Framework
7 2 (0.21%) ISO 9000
7 2 (0.21%) RMADS
7 2 (0.21%) SLA
7 2 (0.21%) WCAG
8 1 (0.10%) Data Quality
8 1 (0.10%) EFQM
8 1 (0.10%) Government Security Classifications
8 1 (0.10%) ISO/IEC 27005
8 1 (0.10%) PCI DSS
System Software
1 33 (3.46%) Docker
2 22 (2.31%) Active Directory
3 18 (1.89%) VMware Infrastructure
4 11 (1.15%) vSphere
5 8 (0.84%) VMware ESXi
6 7 (0.73%) Hyper-V
7 5 (0.52%) XenServer
8 4 (0.42%) XenApp
9 3 (0.31%) HDFS
9 3 (0.31%) Microsoft App-V
9 3 (0.31%) Oracle RAC
9 3 (0.31%) vCloud
9 3 (0.31%) VMware Workstation
10 2 (0.21%) Apache Flume
10 2 (0.21%) NFS
10 2 (0.21%) ProxySG
10 2 (0.21%) Samba
10 2 (0.21%) Squid
10 2 (0.21%) Virtual Machines
10 2 (0.21%) XenDesktop
Systems Management
1 46 (4.83%) Puppet
2 38 (3.99%) Ansible
3 34 (3.57%) Opscode Chef
4 19 (1.99%) Kubernetes
5 9 (0.94%) AirWatch
6 6 (0.63%) Terraform
7 4 (0.42%) SCCM
7 4 (0.42%) WSUS
8 3 (0.31%) Grafana
8 3 (0.31%) HP Quality Center
8 3 (0.31%) Kibana
8 3 (0.31%) logstash
8 3 (0.31%) Nagios
8 3 (0.31%) Salt
8 3 (0.31%) ZABBIX
9 2 (0.21%) Failover Clustering
9 2 (0.21%) HAProxy
9 2 (0.21%) Mesos
9 2 (0.21%) Rancher
9 2 (0.21%) Symantec Endpoint Protection
Vendors
1 618 (64.85%) SAP
2 100 (10.49%) Microsoft
3 99 (10.39%) Oracle
4 66 (6.93%) Adobe
5 60 (6.30%) Google
6 47 (4.93%) WSO2
7 31 (3.25%) VMware
8 23 (2.41%) IBM
8 23 (2.41%) Tableau
9 21 (2.20%) Cisco
10 18 (1.89%) Red Hat
11 14 (1.47%) Facebook
12 13 (1.36%) Salesforce.com
12 13 (1.36%) Sitecore
12 13 (1.36%) Teradata
13 9 (0.94%) Citrix
13 9 (0.94%) MobileIron
14 8 (0.84%) CheckPoint
14 8 (0.84%) HP
14 8 (0.84%) ServiceNow
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