Period
to 18 November 2017

The following table provides summary statistics for contract job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 18 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK
6 months to
18 Nov 2017
Same period 2016 Same period 2015
Rank 231 319 338
Rank change year-on-year +88 +19 +79
Contract jobs citing Digital Marketing 1159 850 811
As % of all contract IT jobs advertised in the UK 1.14% 0.80% 0.71%
As % of the Processes & Methodologies category 1.34% 0.96% 0.86%
Number of daily rates quoted 824 673 616
UK median daily rate £475 £413 £363
Median daily rate % change year-on-year +15.15% +13.79% -3.33%
10th Percentile £250 £230 £200
90th Percentile £594 £588 £503
UK excluding London median daily rate £450 £400 £370
% change year-on-year +12.50% +8.11% +4.15%
Number of hourly rates quoted 16 35 33
UK median hourly rate £34.00 £22.50 £35.00
Median hourly rate % change year-on-year +51.11% -35.71% +20.69%
10th Percentile £13.25 £16.00 £13.75
90th Percentile £47.50 £42.82 £50.35
UK excluding London median hourly rate £36.00 £26.88 £35.00
% change year-on-year +33.95% -23.21% -16.57%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 86286 88673 93962
As % of all contract IT jobs advertised in the UK 84.52% 83.92% 81.78%
Number of daily rates quoted 57474 58658 60890
UK median daily rate £450 £425 £413
Median daily rate % change year-on-year +5.88% +3.03% +3.13%
10th Percentile £281 £263 £263
90th Percentile £630 £600 £600
UK excluding London median daily rate £400 £400 £385
% change year-on-year - +3.90% +2.67%
Number of hourly rates quoted 2038 2353 2731
UK median hourly rate £23.63 £24.00 £22.50
Median hourly rate % change year-on-year -1.56% +6.67% +18.42%
10th Percentile £11.48 £11.26 £11.50
90th Percentile £49.75 £48.75 £47.71
UK excluding London median hourly rate £24.02 £24.50 £23.50
% change year-on-year -1.96% +4.26% +17.50%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing.

Contractor daily rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Digital Marketing over the 6 months to 18 November 2017.

Contractor daily rate histogram for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing.

Contractor hourly rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Digital Marketing over the 6 months to 18 November 2017.

Contractor hourly rate histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 18 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +88 1129 £475 +18.75% 142
UK excluding London +90 677 £450 +12.50% 84
London +41 477 £500 +7.24% 60
South East +36 195 £450 +20.00% 20
South West +48 186 £400 +9.59% 16
East of England +35 147 £516 +52.96% 5
North of England +53 69 £450 +12.50% 32
Midlands +43 51 £350 -12.61% 9
Yorkshire +30 34 £450 +12.50% 26
North West +13 34 £460 +15.00% 5
East Midlands +20 33 £350 -12.61% 5
Scotland +18 24 £475 +3.26% 1
West Midlands +38 16 £400 +6.67% 4
Wales -14 4 £550 +3.53% 1
North East +60 1 £413 -8.33% 1
Northern Ireland -41 1 £525 +20.00%

For the 6 months to 18 November 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Digital Marketing.

1 1159 (100.00%) Marketing
2 811 (69.97%) Finance
3 787 (67.90%) Business Intelligence
4 781 (67.39%) Telecoms
5 773 (66.70%) Electronics
6 764 (65.92%) Manufacturing
7 762 (65.75%) Programme Management
8 759 (65.49%) SAP
9 511 (44.09%) Agile Software Development
10 224 (19.33%) Security Cleared
11 201 (17.34%) TDD
12 185 (15.96%) Scrum
13 174 (15.01%) Java
14 169 (14.58%) JSON
15 163 (14.06%) SC Cleared
16 153 (13.20%) Analytics
17 140 (12.08%) XML
18 137 (11.82%) HTML
19 135 (11.65%) Greenfield Project
20 131 (11.30%) Oracle
21 126 (10.87%) DevOps
22 124 (10.70%) SOA
23 120 (10.35%) SQL
24 119 (10.27%) JavaScript
25 114 (9.84%) Project Management
25 114 (9.84%) Maven
26 111 (9.58%) Middleware
27 108 (9.32%) CSS
28 96 (8.28%) XSLT
28 96 (8.28%) Linux

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 88 (7.59%) Mule
2 80 (6.90%) CMS
3 72 (6.21%) Oracle Service Bus
3 72 (6.21%) Oracle SOA Suite
4 51 (4.40%) Apache Spark
5 38 (3.28%) SharePoint
6 31 (2.67%) Confluence
7 24 (2.07%) Drupal
8 22 (1.90%) Apache
8 22 (1.90%) WordPress
9 19 (1.64%) nginx
10 12 (1.04%) Adobe Experience Manager
10 12 (1.04%) Mule ESB
11 11 (0.95%) OpenStack
12 10 (0.86%) Apache Solr
13 8 (0.69%) MS Project Server
13 8 (0.69%) Umbraco
14 7 (0.60%) Elasticsearch
14 7 (0.60%) SharePoint 2013
14 7 (0.60%) Sitecore CMS
Applications
1 53 (4.57%) Microsoft Excel
2 39 (3.36%) Microsoft PowerPoint
3 29 (2.50%) Photoshop
4 24 (2.07%) Microsoft Office
5 18 (1.55%) MS Visio
6 15 (1.29%) Microsoft Project
7 6 (0.52%) Adobe Illustrator
8 4 (0.35%) Adobe After Effects
8 4 (0.35%) Adobe Premiere
8 4 (0.35%) InVision
9 3 (0.26%) Adobe Captivate
9 3 (0.26%) Adobe Creative Suite
9 3 (0.26%) SPSS
10 2 (0.17%) Stata
11 1 (0.086%) Chatbot
11 1 (0.086%) OmniGraffle
Business Applications
1 26 (2.24%) Adobe Campaign
2 24 (2.07%) Dynamics CRM
3 11 (0.95%) NetSuite
4 7 (0.60%) R3 Corda
4 7 (0.60%) SAP CO
4 7 (0.60%) SAP FI
4 7 (0.60%) SAP FI/CO
4 7 (0.60%) WebTrends
5 5 (0.43%) SAP FI-AP
5 5 (0.43%) SAP SRM
5 5 (0.43%) Unica
6 4 (0.35%) Eloqua
7 3 (0.26%) Dynamics AX
7 3 (0.26%) Lawson
7 3 (0.26%) Oracle CRM
7 3 (0.26%) Oracle CRM On Demand
7 3 (0.26%) SessionCam
8 2 (0.17%) Sprinklr
8 2 (0.17%) Unit4 Business World
8 2 (0.17%) Workday HCM
Cloud Services
1 95 (8.20%) Amazon AWS
2 44 (3.80%) Google Analytics
3 37 (3.19%) Microsoft Azure
4 18 (1.55%) GitHub
5 17 (1.47%) Google Cloud Platform
6 16 (1.38%) AdWords
6 16 (1.38%) Office 365
7 15 (1.29%) Adobe Analytics
8 14 (1.21%) G Suite
9 9 (0.78%) IaaS
10 7 (0.60%) Adobe Creative Cloud
11 6 (0.52%) Force.com
11 6 (0.52%) Salesforce Sales Cloud
11 6 (0.52%) Salesforce Service Cloud
12 5 (0.43%) Amazon EC2
12 5 (0.43%) SaaS
12 5 (0.43%) Virtual Private Cloud
13 4 (0.35%) Google App Engine
13 4 (0.35%) Serverless
13 4 (0.35%) Veeva
Communications & Networking
1 26 (2.24%) Firewall
2 22 (1.90%) TCP/IP
3 21 (1.81%) VPN
4 17 (1.47%) DNS
4 17 (1.47%) LAN
5 16 (1.38%) HTTP
5 16 (1.38%) SSL
6 15 (1.29%) WAN
7 13 (1.12%) Internet
8 11 (0.95%) Wireless
9 10 (0.86%) Kerberos
9 10 (0.86%) SMS
10 9 (0.78%) 3G
10 9 (0.78%) GPRS
10 9 (0.78%) GSM
10 9 (0.78%) LTE
10 9 (0.78%) SAN
10 9 (0.78%) SGSN
11 8 (0.69%) HTTPS
11 8 (0.69%) Wi-Fi
Database & Business Intelligence
1 76 (6.56%) Big Data
2 69 (5.95%) Hadoop
3 66 (5.69%) PostgreSQL
4 42 (3.62%) SQL Server
5 37 (3.19%) MySQL
6 35 (3.02%) Relational Database
7 34 (2.93%) MongoDB
8 31 (2.67%) Oracle Database
9 27 (2.33%) HBase
10 20 (1.73%) Data Warehouse
11 17 (1.47%) NoSQL
12 15 (1.29%) RDBMS
13 13 (1.12%) Apache Hive
13 13 (1.12%) BusinessObjects
14 7 (0.60%) Blockchain
14 7 (0.60%) Power BI
15 6 (0.52%) Oracle Database 11g
15 6 (0.52%) Qlik Sense
15 6 (0.52%) SQL Server Integration Services
16 4 (0.35%) Star Schema
Development Applications
1 114 (9.84%) Maven
2 91 (7.85%) Git (software)
3 70 (6.04%) Jenkins
4 67 (5.78%) JIRA
5 41 (3.54%) Cucumber
6 24 (2.07%) SoapUI
7 22 (1.90%) Visual Studio
8 20 (1.73%) TeamCity
9 17 (1.47%) Artifactory
10 15 (1.29%) Grunt
10 15 (1.29%) Sonatype Nexus
11 13 (1.12%) IntelliJ
12 12 (1.04%) GitLab
12 12 (1.04%) Selenium
12 12 (1.04%) WebDriver
13 9 (0.78%) Eclipse
13 9 (0.78%) gulp
14 8 (0.69%) Ant
15 7 (0.60%) Team Foundation Server
16 6 (0.52%) SpecFlow
General
1 1159 (100.00%) Marketing
2 811 (69.97%) Finance
3 781 (67.39%) Telecoms
4 773 (66.70%) Electronics
5 764 (65.92%) Manufacturing
6 71 (6.13%) Retail
7 27 (2.33%) Advertising
8 17 (1.47%) Publishing
9 16 (1.38%) Legal
10 14 (1.21%) Banking
11 11 (0.95%) Brand Awareness
11 11 (0.95%) Military
11 11 (0.95%) Pharmaceutical
12 10 (0.86%) Financial Institution
13 9 (0.78%) German Language
14 8 (0.69%) French Language
15 7 (0.60%) Automotive
15 7 (0.60%) Spanish Language
16 5 (0.43%) Law
17 4 (0.35%) Back Office
Job Titles
1 322 (27.78%) Developer
2 127 (10.96%) Analyst
3 76 (6.56%) Agile Developer
3 76 (6.56%) Project Manager
4 72 (6.21%) Consultant
4 72 (6.21%) DevOps Engineer
5 69 (5.95%) Senior Developer
6 64 (5.52%) Business Analyst
7 63 (5.44%) Integration Developer
8 55 (4.75%) SOA Developer
9 52 (4.49%) Architect
10 49 (4.23%) Java Developer
11 48 (4.14%) Marketing Manager
12 34 (2.93%) Lead Developer
13 32 (2.76%) .NET Developer
14 30 (2.59%) C# Developer
14 30 (2.59%) Digital Project Manager
15 29 (2.50%) Scala Developer
15 29 (2.50%) Software Developer
16 28 (2.42%) Senior Agile Developer
Libraries, Frameworks & Software Standards
1 169 (14.58%) JSON
2 140 (12.08%) XML
3 137 (11.82%) HTML
4 111 (9.58%) Middleware
5 108 (9.32%) CSS
6 96 (8.28%) Swagger
6 96 (8.28%) WireMock
6 96 (8.28%) XSLT
7 89 (7.68%) Apache Camel
8 86 (7.42%) Web Services
9 84 (7.25%) SOAP
10 76 (6.56%) .NET
11 61 (5.26%) RESTful
12 57 (4.92%) REST
13 56 (4.83%) AngularJS
14 50 (4.31%) Node.js
15 43 (3.71%) HTML5
15 43 (3.71%) jQuery
16 39 (3.36%) ASP.NET
17 38 (3.28%) ASP.NET Web API
Miscellaneous
1 135 (11.65%) Greenfield Project
2 87 (7.51%) Analytical Skills
3 81 (6.99%) Social Media
4 72 (6.21%) User Experience
5 31 (2.67%) Management Information System
6 26 (2.24%) NHS
7 24 (2.07%) Algorithms
8 23 (1.98%) Computer Science
8 23 (1.98%) Fintech
9 21 (1.81%) Data Structures
9 21 (1.81%) Digital Media
10 17 (1.47%) Mobile App
11 13 (1.12%) Virtual Team
12 11 (0.95%) PKI
13 8 (0.69%) Hedge funds
13 8 (0.69%) Video Conferencing
14 7 (0.60%) FMCG
14 7 (0.60%) Marketing Technology
14 7 (0.60%) Public Cloud
15 6 (0.52%) Data Centre
Operating Systems
1 96 (8.28%) Linux
2 45 (3.88%) Windows
3 38 (3.28%) Unix
4 20 (1.73%) Apple iOS
5 19 (1.64%) Android
5 19 (1.64%) Windows Server
6 14 (1.21%) Mac OS X
6 14 (1.21%) Windows Server 2012
7 11 (0.95%) Windows 10
8 9 (0.78%) Windows 7
8 9 (0.78%) Windows Phone
9 8 (0.69%) AIX
10 7 (0.60%) Solaris
11 5 (0.43%) Ubuntu
12 2 (0.17%) CentOS
12 2 (0.17%) Windows Mobile
13 1 (0.086%) Debian
13 1 (0.086%) Fedora
13 1 (0.086%) Red Hat Enterprise Linux
13 1 (0.086%) Windows 8
Processes & Methodologies
1 787 (67.90%) Business Intelligence
2 762 (65.75%) Programme Management
3 511 (44.09%) Agile Software Development
4 201 (17.34%) TDD
5 185 (15.96%) Scrum
6 153 (13.20%) Analytics
7 126 (10.87%) DevOps
8 124 (10.70%) SOA
9 114 (9.84%) Project Management
10 84 (7.25%) Continuous Integration
11 83 (7.16%) CRM
11 83 (7.16%) E-Commerce
12 81 (6.99%) Stakeholder Management
13 76 (6.56%) SEO
14 72 (6.21%) BDD
15 67 (5.78%) Configuration Management
16 60 (5.18%) Content Management
17 59 (5.09%) MVC
17 59 (5.09%) Open Source
18 49 (4.23%) Microservices
Programming Languages
1 174 (15.01%) Java
2 120 (10.35%) SQL
3 119 (10.27%) JavaScript
4 96 (8.28%) XPath
5 95 (8.20%) Python
6 69 (5.95%) C#
7 38 (3.28%) PHP
8 24 (2.07%) Shell Script
9 22 (1.90%) R
9 22 (1.90%) Ruby
10 18 (1.55%) T-SQL
11 13 (1.12%) PowerShell
12 12 (1.04%) Bash Shell
12 12 (1.04%) VB
13 10 (0.86%) Clojure
13 10 (0.86%) Go
14 9 (0.78%) Scala
15 8 (0.69%) C
16 7 (0.60%) ECMAScript
16 7 (0.60%) Groovy
Qualifications
1 224 (19.33%) Security Cleared
2 163 (14.06%) SC Cleared
3 80 (6.90%) Degree
4 53 (4.57%) DV Cleared
5 17 (1.47%) PMI Certification
6 16 (1.38%) PMP
7 15 (1.29%) ITIL Certification
8 10 (0.86%) BC Cleared
8 10 (0.86%) Cisco Certification
8 10 (0.86%) CISM
9 8 (0.69%) CLAS
9 8 (0.69%) MCSE
9 8 (0.69%) Microsoft Certification
10 7 (0.60%) CTC Cleared
10 7 (0.60%) NVQ Level 4
11 6 (0.52%) CISSP
11 6 (0.52%) HND
11 6 (0.52%) IISP
12 5 (0.43%) BPSS Clearance
12 5 (0.43%) CCIE
Quality Assurance & Compliance
1 23 (1.98%) QA
2 19 (1.64%) Data Quality
3 15 (1.29%) GDPR
4 13 (1.12%) JSP 440
5 12 (1.04%) ISO/IEC 27001
6 9 (0.78%) PMO
7 3 (0.26%) GCP
8 2 (0.17%) EMIR
8 2 (0.17%) HMG Security Policy Framework
8 2 (0.17%) MiFID
8 2 (0.17%) RMADS
8 2 (0.17%) SLA
9 1 (0.086%) Cyber Essentials
9 1 (0.086%) Cyber Essentials PLUS
9 1 (0.086%) Disclosure Scotland
9 1 (0.086%) Government Security Classifications
9 1 (0.086%) IFRS
9 1 (0.086%) PCI DSS
9 1 (0.086%) WAI
9 1 (0.086%) WCAG
System Software
1 72 (6.21%) Docker
2 21 (1.81%) Active Directory
3 11 (0.95%) Apache ZooKeeper
4 10 (0.86%) HDFS
5 7 (0.60%) VMware Infrastructure
6 4 (0.35%) Apache Flume
6 4 (0.35%) VMware NSX
6 4 (0.35%) vSphere
7 3 (0.26%) Hyper-V
8 2 (0.17%) Oracle Clusterware
8 2 (0.17%) Oracle RAC
8 2 (0.17%) VMware ESXi
9 1 (0.086%) Microsoft App-V
9 1 (0.086%) ProxySG
9 1 (0.086%) Virtual Machines
9 1 (0.086%) XenApp
Systems Management
1 73 (6.30%) Puppet
2 64 (5.52%) Ansible
3 49 (4.23%) Opscode Chef
4 40 (3.45%) Kubernetes
5 20 (1.73%) Terraform
6 18 (1.55%) logstash
7 17 (1.47%) Kibana
8 10 (0.86%) HAProxy
9 9 (0.78%) AirWatch
10 8 (0.69%) Grafana
10 8 (0.69%) Salt
11 7 (0.60%) Prometheus
12 6 (0.52%) ZABBIX
13 5 (0.43%) Systems Management Server (SMS)
14 4 (0.35%) HP Operations Orchestration
15 3 (0.26%) Nessus
15 3 (0.26%) Oozie
16 2 (0.17%) Nagios
16 2 (0.17%) Oracle RMAN
16 2 (0.17%) TeamSite
Vendors
1 759 (65.49%) SAP
2 131 (11.30%) Oracle
3 90 (7.77%) Google
4 82 (7.08%) Adobe
5 72 (6.21%) WSO2
6 71 (6.13%) Microsoft
7 27 (2.33%) VMware
8 26 (2.24%) Tableau
9 23 (1.98%) Salesforce.com
10 22 (1.90%) Facebook
11 19 (1.64%) IBM
12 17 (1.47%) Sitecore
13 12 (1.04%) Twitter
14 11 (0.95%) Cisco
14 11 (0.95%) Red Hat
14 11 (0.95%) ServiceNow
15 10 (0.86%) Teradata
16 9 (0.78%) HP
16 9 (0.78%) MobileIron
16 9 (0.78%) Splunk