Period
to 20 August 2018

The following table provides summary statistics for contract job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 20 August 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK
6 months to
20 Aug 2018
Same period 2017 Same period 2016
Rank 312 214 336
Rank change year-on-year -98 +122 +12
Contract jobs citing Digital Marketing 854 1,218 807
As % of all contract IT jobs advertised in the UK 0.84% 1.27% 0.74%
As % of the Processes & Methodologies category 0.97% 1.49% 0.88%
Number of daily rates quoted 692 874 641
UK median daily rate £450 £463 £400
Median daily rate % change year-on-year -2.70% +15.63% +14.29%
10th Percentile £248 £252 £213
90th Percentile £637 £600 £600
UK excluding London median daily rate £450 £450 £375
% change year-on-year - +20.00% +7.14%
Number of hourly rates quoted 7 16 34
UK median hourly rate £34.00 £24.00 £20.00
Median hourly rate % change year-on-year +41.67% +20.00% -
10th Percentile £30.70 £15.25 £16.00
90th Percentile £45.25 £44.25 £42.72
UK excluding London median hourly rate £34.00 £29.50 £19.61
% change year-on-year +15.25% +50.43% -1.95%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 88,137 81,858 92,070
As % of all contract IT jobs advertised in the UK 86.22% 85.56% 84.86%
Number of daily rates quoted 58,117 53,624 60,753
UK median daily rate £450 £450 £425
Median daily rate % change year-on-year - +5.88% +6.25%
10th Percentile £300 £275 £263
90th Percentile £638 £625 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +6.67%
Number of hourly rates quoted 2,365 2,065 2,308
UK median hourly rate £21.00 £24.86 £23.50
Median hourly rate % change year-on-year -15.53% +5.79% +8.82%
10th Percentile £11.17 £11.42 £11.25
90th Percentile £50.00 £50.25 £47.91
UK excluding London median hourly rate £20.00 £25.00 £24.00
% change year-on-year -20.00% +4.17% +10.91%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing.

Contractor daily rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Digital Marketing over the 6 months to 20 August 2018.

Contractor daily rate histogram for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing.

Contractor hourly rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Digital Marketing over the 6 months to 20 August 2018.

Contractor hourly rate histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 20 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -86 819 £450 -2.70% 426
UK excluding London -86 512 £450 - 313
London -102 331 £475 - 126
South East -37 162 £325 -27.78% 59
East of England -14 128 £525 -1.18% 35
South West -53 113 £375 -11.76% 94
North of England -67 45 £469 +4.17% 70
Midlands -21 33 £425 +21.43% 39
North West -17 25 £540 +35.00% 48
Scotland -44 18 £475 - 12
East Midlands -5 17 £370 +5.71% 13
West Midlands -19 16 £438 +45.83% 26
North East +6 13 £350 -12.50% 5
Wales -8 12 £513 -4.87% 3
Yorkshire -53 10 £275 -42.11% 17
Northern Ireland - 1 £600 - 1

For the 6 months to 20 August 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Digital Marketing.

1 854 (100.00%) Marketing
2 492 (57.61%) Finance
3 454 (53.16%) Business Intelligence
4 443 (51.87%) Telecoms
5 442 (51.76%) SAP
5 442 (51.76%) Programme Management
6 439 (51.41%) Manufacturing
6 439 (51.41%) Electronics
7 334 (39.11%) Agile Software Development
8 143 (16.74%) Analytics
9 119 (13.93%) Greenfield Project
10 116 (13.58%) HTML
11 115 (13.47%) Web Services
12 114 (13.35%) JavaScript
13 112 (13.11%) Java
14 111 (13.00%) TDD
15 109 (12.76%) Security Cleared
16 102 (11.94%) SOAP
16 102 (11.94%) Scrum
17 101 (11.83%) SOA
18 96 (11.24%) E-Commerce
19 94 (11.01%) DevOps
20 93 (10.89%) User Experience
20 93 (10.89%) CRM
21 92 (10.77%) Oracle
22 91 (10.66%) CSS
23 90 (10.54%) Analytical Skills
24 89 (10.42%) RESTful
24 89 (10.42%) Microsoft
25 84 (9.84%) Adobe

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 62 (7.26%) CMS
2 56 (6.56%) Mule
3 53 (6.21%) Oracle Service Bus
3 53 (6.21%) Oracle SOA Suite
4 29 (3.40%) WordPress
5 20 (2.34%) Adobe Experience Manager
6 15 (1.76%) Elasticsearch
7 14 (1.64%) Drupal
8 10 (1.17%) Sitecore CMS
9 9 (1.05%) Apache
9 9 (1.05%) SAS
10 8 (0.94%) Confluence
10 8 (0.94%) Umbraco
11 6 (0.70%) Apache Spark
11 6 (0.70%) SharePoint
12 3 (0.35%) EPiServer
12 3 (0.35%) Joomla!
12 3 (0.35%) MS Exchange
12 3 (0.35%) nginx
13 2 (0.23%) Skype for Business
Applications
1 26 (3.04%) Photoshop
2 20 (2.34%) Microsoft Office
3 19 (2.22%) Microsoft Excel
4 17 (1.99%) Adobe Illustrator
4 17 (1.99%) Microsoft PowerPoint
5 15 (1.76%) Adobe Creative Suite
6 11 (1.29%) InDesign
7 5 (0.59%) Microsoft Project
8 3 (0.35%) MS Visio
9 2 (0.23%) Acrobat
9 2 (0.23%) InVision
10 1 (0.12%) Adobe After Effects
10 1 (0.12%) Spreadsheet
10 1 (0.12%) SPSS
10 1 (0.12%) Stata
10 1 (0.12%) UserZoom
Business Applications
1 29 (3.40%) Dynamics CRM
2 14 (1.64%) Eloqua
3 9 (1.05%) Adobe Campaign
4 4 (0.47%) Magento
5 2 (0.23%) Oracle EBS
5 2 (0.23%) Payment Gateway
5 2 (0.23%) Shopify
Cloud Services
1 77 (9.02%) Amazon AWS
2 53 (6.21%) Google Analytics
3 25 (2.93%) Microsoft Azure
4 21 (2.46%) Adobe Analytics
5 15 (1.76%) Amazon EC2
5 15 (1.76%) Cloud Computing
6 14 (1.64%) Amazon ELB
7 13 (1.52%) Office 365
8 12 (1.41%) Amazon S3
8 12 (1.41%) GitHub
9 11 (1.29%) Dynamics 365
9 11 (1.29%) SaaS
10 10 (1.17%) Google Cloud Platform
11 9 (1.05%) Google Tag Manager
12 7 (0.82%) PaaS
13 6 (0.70%) AdWords
14 4 (0.47%) Azure Active Directory
14 4 (0.47%) BlueKai
14 4 (0.47%) Google App Engine
14 4 (0.47%) Serverless
Communications & Networking
1 22 (2.58%) Internet
2 13 (1.52%) Firewall
3 9 (1.05%) DNS
3 9 (1.05%) TCP/IP
4 6 (0.70%) SSL
5 5 (0.59%) SMS
6 4 (0.47%) HTTP
6 4 (0.47%) SMTP
7 3 (0.35%) DKIM
7 3 (0.35%) DMARC
7 3 (0.35%) FTP
7 3 (0.35%) GoToMeeting
8 2 (0.23%) Intranet
8 2 (0.23%) IPv6
8 2 (0.23%) LAN
8 2 (0.23%) Skype
8 2 (0.23%) VPN
8 2 (0.23%) WAN
8 2 (0.23%) WebEx
8 2 (0.23%) WLAN
Database & Business Intelligence
1 43 (5.04%) MySQL
1 43 (5.04%) SQL Server
2 25 (2.93%) Big Data
3 18 (2.11%) Data Warehouse
4 17 (1.99%) MongoDB
5 16 (1.87%) SQL Server Integration Services
6 15 (1.76%) Power BI
7 14 (1.64%) Hadoop
7 14 (1.64%) Relational Database
8 13 (1.52%) Oracle Database
8 13 (1.52%) PostgreSQL
9 10 (1.17%) SQL Server 2008
9 10 (1.17%) SQL Server Reporting Services
10 9 (1.05%) InfluxDB
11 6 (0.70%) Apache Hive
12 5 (0.59%) SQL Server 2012
12 5 (0.59%) SQL Server 2014
12 5 (0.59%) SQL Server Analysis Services
13 4 (0.47%) Sqoop
14 3 (0.35%) BigQuery
Development Applications
1 52 (6.09%) Git (software)
2 44 (5.15%) Maven
3 37 (4.33%) Jenkins
4 32 (3.75%) JIRA
5 20 (2.34%) Sonatype Nexus
6 18 (2.11%) Artifactory
7 13 (1.52%) SoapUI
8 9 (1.05%) Bitbucket
9 8 (0.94%) GitLab
9 8 (0.94%) gulp
9 8 (0.94%) Team Foundation Server
10 7 (0.82%) Grunt
11 6 (0.70%) Subversion
12 5 (0.59%) Dreamweaver
12 5 (0.59%) TeamCity
12 5 (0.59%) Visual Studio Team System
13 4 (0.47%) Axure RP
13 4 (0.47%) PyCharm
13 4 (0.47%) Selenium
13 4 (0.47%) Visual Website Optimizer
General
1 854 (100.00%) Marketing
2 492 (57.61%) Finance
3 443 (51.87%) Telecoms
4 439 (51.41%) Electronics
4 439 (51.41%) Manufacturing
5 43 (5.04%) Publishing
6 39 (4.57%) Retail
7 28 (3.28%) Advertising
8 21 (2.46%) Banking
9 15 (1.76%) Legal
10 8 (0.94%) Pharmaceutical
11 7 (0.82%) Back Office
11 7 (0.82%) Law
11 7 (0.82%) Military
12 6 (0.70%) French Language
13 5 (0.59%) Brand Awareness
13 5 (0.59%) Multimedia
14 4 (0.47%) German Language
14 4 (0.47%) Private Banking
15 3 (0.35%) Investment Banking
Job Titles
1 194 (22.72%) Developer
2 117 (13.70%) Analyst
3 54 (6.32%) DevOps Engineer
4 50 (5.85%) Senior Developer
5 49 (5.74%) Business Analyst
6 47 (5.50%) Marketing Manager
7 45 (5.27%) Project Manager
8 42 (4.92%) Architect
8 42 (4.92%) Integration Developer
9 36 (4.22%) Digital Analyst
10 34 (3.98%) Designer
11 32 (3.75%) Consultant
12 27 (3.16%) Digital Marketing Manager
12 27 (3.16%) Java Developer
12 27 (3.16%) PHP Developer
13 25 (2.93%) SOA Developer
14 24 (2.81%) Marketing Analyst
15 22 (2.58%) AWS Engineer
15 22 (2.58%) Front End Developer (Client-Side Developer)
16 21 (2.46%) Data Analyst
Libraries, Frameworks & Software Standards
1 116 (13.58%) HTML
2 115 (13.47%) Web Services
3 102 (11.94%) SOAP
4 91 (10.66%) CSS
5 89 (10.42%) RESTful
6 84 (9.84%) JSON
7 81 (9.48%) Middleware
8 73 (8.55%) XML
9 57 (6.67%) Apache Camel
10 50 (5.85%) HTML5
11 48 (5.62%) .NET
12 41 (4.80%) XSLT
13 39 (4.57%) jQuery
14 36 (4.22%) CSS3
14 36 (4.22%) REST
15 34 (3.98%) Swagger
15 34 (3.98%) WireMock
16 31 (3.63%) AngularJS
17 20 (2.34%) ASP.NET
17 20 (2.34%) React
Miscellaneous
1 119 (13.93%) Greenfield Project
2 93 (10.89%) User Experience
3 90 (10.54%) Analytical Skills
4 72 (8.43%) Social Media
5 24 (2.81%) NHS
6 22 (2.58%) Mobile App
7 18 (2.11%) Blog
8 16 (1.87%) Computer Science
9 15 (1.76%) Virtual Team
10 12 (1.41%) Graphic Design
11 11 (1.29%) Digital Media
11 11 (1.29%) Linux Command Line
12 10 (1.17%) Enterprise Software
12 10 (1.17%) Management Information System
13 7 (0.82%) Algorithms
13 7 (0.82%) PMI
13 7 (0.82%) Public Cloud
14 6 (0.70%) Self-Motivation
15 5 (0.59%) Data Centre
16 4 (0.47%) iPad
Operating Systems
1 50 (5.85%) Linux
2 38 (4.45%) Windows
3 15 (1.76%) Windows Server
4 13 (1.52%) Unix
5 12 (1.41%) Red Hat Enterprise Linux
6 10 (1.17%) Windows 7
7 9 (1.05%) Apple iOS
8 7 (0.82%) CentOS
8 7 (0.82%) Windows 10
9 5 (0.59%) Mac OS X
9 5 (0.59%) Windows Server 2012
10 4 (0.47%) Solaris
10 4 (0.47%) Windows XP
11 3 (0.35%) AIX
12 2 (0.23%) Android
12 2 (0.23%) Ubuntu
12 2 (0.23%) Windows Mobile
13 1 (0.12%) Windows 2000 Server
13 1 (0.12%) Windows 8
13 1 (0.12%) Windows Server 2008
Processes & Methodologies
1 454 (53.16%) Business Intelligence
2 442 (51.76%) Programme Management
3 334 (39.11%) Agile Software Development
4 143 (16.74%) Analytics
5 111 (13.00%) TDD
6 102 (11.94%) Scrum
7 101 (11.83%) SOA
8 96 (11.24%) E-Commerce
9 94 (11.01%) DevOps
10 93 (10.89%) CRM
11 77 (9.02%) SEO
12 61 (7.14%) Stakeholder Management
13 58 (6.79%) Project Management
14 54 (6.32%) Content Management
15 46 (5.39%) Marketing Strategy
15 46 (5.39%) Problem-Solving
16 44 (5.15%) Pay per click
17 42 (4.92%) Configuration Management
18 41 (4.80%) Continuous Improvement
18 41 (4.80%) Open Source
Programming Languages
1 114 (13.35%) JavaScript
2 112 (13.11%) Java
3 78 (9.13%) SQL
4 56 (6.56%) C#
5 46 (5.39%) PHP
6 45 (5.27%) Python
7 38 (4.45%) XPath
8 35 (4.10%) Java 8
9 25 (2.93%) Ruby
10 22 (2.58%) T-SQL
11 16 (1.87%) Bash Shell
11 16 (1.87%) Perl
11 16 (1.87%) PowerShell
12 12 (1.41%) Groovy
13 9 (1.05%) Go
13 9 (1.05%) Java 9
14 6 (0.70%) Apple Swift
14 6 (0.70%) VBScript
15 5 (0.59%) PL/SQL
15 5 (0.59%) TypeScript
Qualifications
1 109 (12.76%) Security Cleared
2 79 (9.25%) SC Cleared
3 42 (4.92%) Degree
4 14 (1.64%) DV Cleared
5 13 (1.52%) Master's Degree
6 11 (1.29%) BC Cleared
7 10 (1.17%) MBA
7 10 (1.17%) Microsoft Certification
8 7 (0.82%) PMI Certification
8 7 (0.82%) PMP
9 4 (0.47%) Computer Science Degree
9 4 (0.47%) CTC Cleared
9 4 (0.47%) MCDST
9 4 (0.47%) MCP
9 4 (0.47%) PRINCE2 Certification
10 2 (0.23%) CCA
10 2 (0.23%) DBS Check
10 2 (0.23%) MCSE
10 2 (0.23%) Oracle Certification
11 1 (0.12%) CISSP
Quality Assurance & Compliance
1 41 (4.80%) QA
2 27 (3.16%) GDPR
3 12 (1.41%) Data Quality
4 7 (0.82%) PMO
5 6 (0.70%) JSP 440
6 5 (0.59%) HL7
7 4 (0.47%) GCP
8 3 (0.35%) Actionable Recommendations
8 3 (0.35%) ISO/IEC 27001
8 3 (0.35%) PCI DSS
9 2 (0.23%) HMG Security Policy Framework
9 2 (0.23%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
10 1 (0.12%) ISO 9001
10 1 (0.12%) RMADS
10 1 (0.12%) WAI
System Software
1 20 (2.34%) Docker
2 13 (1.52%) Active Directory
3 5 (0.59%) etcd
3 5 (0.59%) flannel
3 5 (0.59%) HDFS
3 5 (0.59%) XenApp
4 4 (0.47%) Virtual Machines
4 4 (0.47%) XenDesktop
5 3 (0.35%) VMware Infrastructure
6 2 (0.23%) Hyper-V
6 2 (0.23%) Postfix
6 2 (0.23%) Varnish
7 1 (0.12%) Apache ZooKeeper
7 1 (0.12%) VirtualBox
7 1 (0.12%) VMware ESXi
Systems Management
1 42 (4.92%) Ansible
1 42 (4.92%) Terraform
2 37 (4.33%) Puppet
3 19 (2.22%) Kubernetes
4 13 (1.52%) Kibana
5 12 (1.41%) Nagios
5 12 (1.41%) Uchiwa
5 12 (1.41%) ZABBIX
6 11 (1.29%) Pingdom
7 10 (1.17%) logstash
8 9 (1.05%) Opscode Chef
8 9 (1.05%) SCCM
9 5 (0.59%) Microsoft Intune
10 4 (0.47%) Oozie
10 4 (0.47%) rkt
11 3 (0.35%) HAProxy
11 3 (0.35%) WSUS
12 2 (0.23%) Cisco CUCM
12 2 (0.23%) Cisco UCCX
12 2 (0.23%) Salt
Vendors
1 442 (51.76%) SAP
2 92 (10.77%) Oracle
3 89 (10.42%) Microsoft
4 84 (9.84%) Adobe
5 76 (8.90%) Google
6 55 (6.44%) WSO2
7 26 (3.04%) Twitter
8 21 (2.46%) Facebook
9 16 (1.87%) Tableau
10 15 (1.76%) hybris
10 15 (1.76%) Sitecore
11 13 (1.52%) Salesforce.com
12 11 (1.29%) PagerDuty
13 10 (1.17%) Atlassian
13 10 (1.17%) IBM
14 9 (1.05%) New Relic
15 8 (0.94%) Talend
16 7 (0.82%) Informatica
16 7 (0.82%) Optimizely
16 7 (0.82%) Siebel