Period
to 23 November 2017

The following table provides summary statistics for contract job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 235 305 338
Rank change year-on-year +70 +33 +96
Contract jobs citing Digital Marketing 1153 856 795
As % of all contract IT jobs advertised in the UK 1.12% 0.81% 0.70%
As % of the Processes & Methodologies category 1.32% 0.97% 0.86%
Number of daily rates quoted 822 681 607
UK median daily rate £475 £413 £363
Median daily rate % change year-on-year +15.15% +13.79% -3.33%
10th Percentile £250 £230 £200
90th Percentile £600 £588 £511
UK excluding London median daily rate £450 £400 £365
% change year-on-year +12.50% +9.59% +2.74%
Number of hourly rates quoted 16 35 34
UK median hourly rate £34.00 £22.50 £35.50
Median hourly rate % change year-on-year +51.11% -36.62% +22.41%
10th Percentile £13.25 £16.00 £13.75
90th Percentile £47.50 £42.82 £50.15
UK excluding London median hourly rate £36.00 £26.88 £35.50
% change year-on-year +33.95% -24.30% -15.38%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 87085 88317 92969
As % of all contract IT jobs advertised in the UK 84.46% 83.90% 81.79%
Number of daily rates quoted 58028 58368 60222
UK median daily rate £450 £425 £415
Median daily rate % change year-on-year +5.88% +2.41% +3.75%
10th Percentile £281 £263 £263
90th Percentile £631 £600 £600
UK excluding London median daily rate £400 £400 £385
% change year-on-year - +3.90% +2.67%
Number of hourly rates quoted 2061 2366 2748
UK median hourly rate £23.75 £23.89 £22.50
Median hourly rate % change year-on-year -0.58% +6.17% +18.42%
10th Percentile £11.50 £11.25 £11.28
90th Percentile £50.00 £48.75 £47.50
UK excluding London median hourly rate £24.00 £24.00 £23.75
% change year-on-year - +1.05% +18.75%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing.

Contractor daily rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Digital Marketing over the 6 months to 23 November 2017.

Contractor daily rate histogram for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing.

Contractor hourly rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Digital Marketing over the 6 months to 23 November 2017.

Contractor hourly rate histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +69 1123 £475 +18.60% 304
UK excluding London +85 675 £450 +12.50% 190
London +32 474 £500 +8.11% 117
South East +32 195 £450 +16.13% 39
South West +42 185 £400 +9.59% 48
East of England +43 148 £520 +48.57% 18
North of England +46 67 £450 +12.36% 52
Midlands +45 51 £350 -12.61% 30
Yorkshire +28 33 £450 +12.50% 30
East Midlands +8 33 £350 -12.61% 15
North West +6 33 £460 +13.58% 17
Scotland +15 24 £475 +3.26% 2
West Midlands +36 16 £400 +6.67% 11
Wales -12 4 £550 +3.53%
North East +55 1 £413 -8.33% 5
Northern Ireland -38 1 £525 +20.00% 1

For the 6 months to 23 November 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Digital Marketing.

1 1153 (100.00%) Marketing
2 801 (69.47%) Finance
3 777 (67.39%) Business Intelligence
4 771 (66.87%) Telecoms
5 763 (66.18%) Electronics
6 754 (65.39%) Manufacturing
7 752 (65.22%) Programme Management
8 749 (64.96%) SAP
9 509 (44.15%) Agile Software Development
10 214 (18.56%) Security Cleared
11 203 (17.61%) TDD
12 186 (16.13%) Scrum
13 173 (15.00%) Java
14 168 (14.57%) JSON
15 155 (13.44%) Analytics
16 152 (13.18%) SC Cleared
17 139 (12.06%) XML
18 136 (11.80%) HTML
18 136 (11.80%) Greenfield Project
19 130 (11.27%) Oracle
20 123 (10.67%) SOA
20 123 (10.67%) DevOps
21 119 (10.32%) JavaScript
22 116 (10.06%) SQL
22 116 (10.06%) Project Management
23 112 (9.71%) Maven
24 110 (9.54%) Middleware
25 107 (9.28%) CSS
26 96 (8.33%) XSLT
26 96 (8.33%) XPath

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 88 (7.63%) Mule
2 79 (6.85%) CMS
3 72 (6.24%) Oracle Service Bus
3 72 (6.24%) Oracle SOA Suite
4 50 (4.34%) Apache Spark
5 37 (3.21%) SharePoint
6 30 (2.60%) Confluence
7 23 (1.99%) Drupal
8 22 (1.91%) Apache
9 21 (1.82%) WordPress
10 17 (1.47%) nginx
11 13 (1.13%) Adobe Experience Manager
12 12 (1.04%) Mule ESB
13 11 (0.95%) OpenStack
14 10 (0.87%) Apache Solr
15 8 (0.69%) Elasticsearch
15 8 (0.69%) MS Project Server
16 7 (0.61%) SharePoint 2013
16 7 (0.61%) Sitecore CMS
16 7 (0.61%) Umbraco
Applications
1 51 (4.42%) Microsoft Excel
2 37 (3.21%) Microsoft PowerPoint
3 28 (2.43%) Photoshop
4 22 (1.91%) Microsoft Office
5 18 (1.56%) MS Visio
6 14 (1.21%) Microsoft Project
7 6 (0.52%) Adobe Illustrator
8 4 (0.35%) Adobe After Effects
8 4 (0.35%) Adobe Premiere
8 4 (0.35%) InVision
9 3 (0.26%) Adobe Captivate
9 3 (0.26%) Adobe Creative Suite
9 3 (0.26%) SPSS
10 2 (0.17%) Stata
11 1 (0.087%) Chatbot
11 1 (0.087%) OmniGraffle
Business Applications
1 28 (2.43%) Adobe Campaign
2 24 (2.08%) Dynamics CRM
3 11 (0.95%) NetSuite
4 7 (0.61%) R3 Corda
4 7 (0.61%) SAP CO
4 7 (0.61%) SAP FI
4 7 (0.61%) SAP FI/CO
5 5 (0.43%) Eloqua
5 5 (0.43%) SAP FI-AP
5 5 (0.43%) SAP SRM
5 5 (0.43%) Unica
5 5 (0.43%) WebTrends
6 3 (0.26%) Dynamics AX
6 3 (0.26%) Lawson
6 3 (0.26%) Oracle CRM
6 3 (0.26%) Oracle CRM On Demand
6 3 (0.26%) SessionCam
7 2 (0.17%) Sprinklr
7 2 (0.17%) Unit4 Business World
7 2 (0.17%) Workday HCM
Cloud Services
1 93 (8.07%) Amazon AWS
2 45 (3.90%) Google Analytics
3 35 (3.04%) Microsoft Azure
4 20 (1.73%) GitHub
5 17 (1.47%) Google Cloud Platform
6 16 (1.39%) AdWords
7 15 (1.30%) Adobe Analytics
7 15 (1.30%) Office 365
8 14 (1.21%) G Suite
9 9 (0.78%) IaaS
10 7 (0.61%) Adobe Creative Cloud
11 6 (0.52%) Force.com
11 6 (0.52%) Salesforce Sales Cloud
11 6 (0.52%) Salesforce Service Cloud
12 5 (0.43%) Amazon EC2
12 5 (0.43%) SaaS
12 5 (0.43%) Virtual Private Cloud
13 4 (0.35%) Amazon EMR
13 4 (0.35%) Serverless
13 4 (0.35%) Veeva
Communications & Networking
1 26 (2.25%) Firewall
2 20 (1.73%) TCP/IP
3 19 (1.65%) VPN
4 17 (1.47%) DNS
5 16 (1.39%) HTTP
5 16 (1.39%) SSL
6 15 (1.30%) LAN
6 15 (1.30%) WAN
7 12 (1.04%) Internet
8 11 (0.95%) SMS
9 10 (0.87%) Kerberos
9 10 (0.87%) Wireless
10 9 (0.78%) 3G
10 9 (0.78%) GPRS
10 9 (0.78%) GSM
10 9 (0.78%) LTE
10 9 (0.78%) SAN
10 9 (0.78%) SGSN
11 8 (0.69%) HTTPS
11 8 (0.69%) Wi-Fi
Database & Business Intelligence
1 71 (6.16%) Big Data
2 66 (5.72%) Hadoop
2 66 (5.72%) PostgreSQL
3 42 (3.64%) SQL Server
4 36 (3.12%) MongoDB
5 35 (3.04%) MySQL
6 34 (2.95%) Relational Database
7 31 (2.69%) Oracle Database
8 27 (2.34%) HBase
9 17 (1.47%) Data Warehouse
9 17 (1.47%) NoSQL
10 15 (1.30%) RDBMS
11 13 (1.13%) BusinessObjects
12 11 (0.95%) Apache Hive
13 7 (0.61%) Blockchain
14 6 (0.52%) Oracle Database 11g
14 6 (0.52%) SQL Server Integration Services
15 5 (0.43%) Amazon Redshift
15 5 (0.43%) Power BI
15 5 (0.43%) Qlik Sense
Development Applications
1 112 (9.71%) Maven
2 93 (8.07%) Git (software)
3 67 (5.81%) Jenkins
3 67 (5.81%) JIRA
4 40 (3.47%) Cucumber
5 24 (2.08%) SoapUI
6 22 (1.91%) Visual Studio
7 20 (1.73%) TeamCity
8 17 (1.47%) Artifactory
9 15 (1.30%) Grunt
9 15 (1.30%) IntelliJ
10 13 (1.13%) Sonatype Nexus
11 12 (1.04%) GitLab
12 11 (0.95%) Selenium
12 11 (0.95%) WebDriver
13 9 (0.78%) gulp
14 8 (0.69%) Ant
14 8 (0.69%) Eclipse
15 6 (0.52%) SpecFlow
16 5 (0.43%) Jasmine
General
1 1153 (100.00%) Marketing
2 801 (69.47%) Finance
3 771 (66.87%) Telecoms
4 763 (66.18%) Electronics
5 754 (65.39%) Manufacturing
6 73 (6.33%) Retail
7 28 (2.43%) Advertising
8 17 (1.47%) Publishing
9 16 (1.39%) Legal
10 14 (1.21%) Banking
11 11 (0.95%) Brand Awareness
11 11 (0.95%) Military
11 11 (0.95%) Pharmaceutical
12 10 (0.87%) Financial Institution
13 9 (0.78%) German Language
14 8 (0.69%) French Language
15 7 (0.61%) Automotive
15 7 (0.61%) Spanish Language
16 5 (0.43%) Law
17 4 (0.35%) Back Office
Job Titles
1 326 (28.27%) Developer
2 125 (10.84%) Analyst
3 76 (6.59%) Agile Developer
3 76 (6.59%) Project Manager
4 73 (6.33%) Senior Developer
5 72 (6.24%) Consultant
5 72 (6.24%) DevOps Engineer
6 63 (5.46%) Business Analyst
6 63 (5.46%) Integration Developer
7 55 (4.77%) SOA Developer
8 52 (4.51%) Architect
9 51 (4.42%) Marketing Manager
10 50 (4.34%) Java Developer
11 34 (2.95%) Lead Developer
12 32 (2.78%) .NET Developer
13 31 (2.69%) C# Developer
14 30 (2.60%) Scala Developer
15 29 (2.52%) Digital Project Manager
15 29 (2.52%) Software Developer
16 28 (2.43%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 168 (14.57%) JSON
2 139 (12.06%) XML
3 136 (11.80%) HTML
4 110 (9.54%) Middleware
5 107 (9.28%) CSS
6 96 (8.33%) Swagger
6 96 (8.33%) WireMock
6 96 (8.33%) XSLT
7 89 (7.72%) Apache Camel
8 86 (7.46%) Web Services
9 83 (7.20%) SOAP
10 76 (6.59%) .NET
11 63 (5.46%) RESTful
12 56 (4.86%) REST
13 55 (4.77%) AngularJS
14 50 (4.34%) Node.js
15 42 (3.64%) HTML5
15 42 (3.64%) jQuery
16 39 (3.38%) ASP.NET
16 39 (3.38%) ASP.NET Web API
Miscellaneous
1 136 (11.80%) Greenfield Project
2 84 (7.29%) Analytical Skills
3 82 (7.11%) Social Media
4 72 (6.24%) User Experience
5 31 (2.69%) Management Information System
6 27 (2.34%) NHS
7 26 (2.25%) Computer Science
8 24 (2.08%) Algorithms
9 23 (1.99%) Fintech
10 22 (1.91%) Data Structures
10 22 (1.91%) Digital Media
11 17 (1.47%) Mobile App
12 13 (1.13%) Virtual Team
13 11 (0.95%) PKI
14 8 (0.69%) Hedge funds
15 7 (0.61%) FMCG
16 6 (0.52%) Data Centre
16 6 (0.52%) Linux Command Line
16 6 (0.52%) Public Cloud
16 6 (0.52%) Video Conferencing
Operating Systems
1 91 (7.89%) Linux
2 42 (3.64%) Windows
3 35 (3.04%) Unix
4 19 (1.65%) Apple iOS
5 17 (1.47%) Android
5 17 (1.47%) Windows Server
6 14 (1.21%) Windows Server 2012
7 12 (1.04%) Mac OS X
8 11 (0.95%) Windows 10
9 9 (0.78%) Windows 7
9 9 (0.78%) Windows Phone
10 8 (0.69%) AIX
11 7 (0.61%) Solaris
12 3 (0.26%) Ubuntu
13 1 (0.087%) CoreOS
13 1 (0.087%) Debian
13 1 (0.087%) Fedora
13 1 (0.087%) MVS
13 1 (0.087%) Red Hat Enterprise Linux
13 1 (0.087%) Windows 8
Processes & Methodologies
1 777 (67.39%) Business Intelligence
2 752 (65.22%) Programme Management
3 509 (44.15%) Agile Software Development
4 203 (17.61%) TDD
5 186 (16.13%) Scrum
6 155 (13.44%) Analytics
7 123 (10.67%) DevOps
7 123 (10.67%) SOA
8 116 (10.06%) Project Management
9 85 (7.37%) E-Commerce
10 84 (7.29%) Continuous Integration
10 84 (7.29%) CRM
11 78 (6.76%) Stakeholder Management
12 76 (6.59%) SEO
13 74 (6.42%) BDD
14 67 (5.81%) Configuration Management
15 61 (5.29%) MVC
16 60 (5.20%) Content Management
16 60 (5.20%) Open Source
17 51 (4.42%) Microservices
Programming Languages
1 173 (15.00%) Java
2 119 (10.32%) JavaScript
3 116 (10.06%) SQL
4 96 (8.33%) XPath
5 93 (8.07%) Python
6 70 (6.07%) C#
7 37 (3.21%) PHP
8 23 (1.99%) Shell Script
9 22 (1.91%) Ruby
10 21 (1.82%) R
11 18 (1.56%) T-SQL
12 13 (1.13%) PowerShell
13 12 (1.04%) Bash Shell
13 12 (1.04%) Scala
14 10 (0.87%) Clojure
14 10 (0.87%) VB
15 9 (0.78%) Go
16 8 (0.69%) C
17 7 (0.61%) ECMAScript
17 7 (0.61%) Groovy
Qualifications
1 214 (18.56%) Security Cleared
2 152 (13.18%) SC Cleared
3 79 (6.85%) Degree
4 54 (4.68%) DV Cleared
5 17 (1.47%) PMI Certification
6 16 (1.39%) PMP
7 15 (1.30%) ITIL Certification
8 10 (0.87%) BC Cleared
8 10 (0.87%) Cisco Certification
8 10 (0.87%) CISM
9 7 (0.61%) CISSP
9 7 (0.61%) CLAS
9 7 (0.61%) CTC Cleared
9 7 (0.61%) NVQ Level 4
10 6 (0.52%) HND
10 6 (0.52%) IISP
10 6 (0.52%) MCSE
10 6 (0.52%) Microsoft Certification
11 5 (0.43%) BPSS Clearance
11 5 (0.43%) CCIE
Quality Assurance & Compliance
1 21 (1.82%) QA
2 19 (1.65%) Data Quality
3 15 (1.30%) GDPR
4 12 (1.04%) ISO/IEC 27001
5 10 (0.87%) JSP 440
6 8 (0.69%) PMO
7 3 (0.26%) GCP
8 2 (0.17%) EMIR
8 2 (0.17%) HMG Security Policy Framework
8 2 (0.17%) MiFID
8 2 (0.17%) RMADS
8 2 (0.17%) SLA
9 1 (0.087%) Cyber Essentials
9 1 (0.087%) Cyber Essentials PLUS
9 1 (0.087%) Disclosure Scotland
9 1 (0.087%) Government Security Classifications
9 1 (0.087%) IFRS
9 1 (0.087%) PCI DSS
9 1 (0.087%) WAI
9 1 (0.087%) WCAG
System Software
1 70 (6.07%) Docker
2 21 (1.82%) Active Directory
3 11 (0.95%) Apache ZooKeeper
4 10 (0.87%) HDFS
5 7 (0.61%) VMware Infrastructure
6 4 (0.35%) Apache Flume
6 4 (0.35%) VMware NSX
6 4 (0.35%) vSphere
7 3 (0.26%) Hyper-V
8 2 (0.17%) Oracle Clusterware
8 2 (0.17%) Oracle RAC
8 2 (0.17%) VMware ESXi
9 1 (0.087%) Microsoft App-V
9 1 (0.087%) ProxySG
9 1 (0.087%) Virtual Machines
9 1 (0.087%) XenApp
Systems Management
1 72 (6.24%) Puppet
2 61 (5.29%) Ansible
3 48 (4.16%) Opscode Chef
4 40 (3.47%) Kubernetes
5 20 (1.73%) Terraform
6 18 (1.56%) logstash
7 17 (1.47%) Kibana
8 10 (0.87%) HAProxy
9 9 (0.78%) AirWatch
10 8 (0.69%) Grafana
10 8 (0.69%) Salt
11 7 (0.61%) Prometheus
12 6 (0.52%) ZABBIX
13 5 (0.43%) Systems Management Server (SMS)
14 4 (0.35%) HP Operations Orchestration
15 3 (0.26%) Nessus
15 3 (0.26%) Oozie
16 2 (0.17%) Nagios
16 2 (0.17%) Oracle RMAN
16 2 (0.17%) TeamSite
Vendors
1 749 (64.96%) SAP
2 130 (11.27%) Oracle
3 90 (7.81%) Google
4 82 (7.11%) Adobe
5 72 (6.24%) WSO2
6 64 (5.55%) Microsoft
7 27 (2.34%) VMware
8 25 (2.17%) Tableau
9 22 (1.91%) Salesforce.com
10 21 (1.82%) Facebook
11 19 (1.65%) IBM
12 17 (1.47%) Sitecore
13 13 (1.13%) Twitter
14 11 (0.95%) Cisco
14 11 (0.95%) ServiceNow
15 9 (0.78%) HP
15 9 (0.78%) MobileIron
15 9 (0.78%) Red Hat
15 9 (0.78%) Splunk
16 8 (0.69%) Siebel