Period
to 13 December 2018

The following table provides summary statistics for contract job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 13 December 2018 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK
6 months to
13 Dec 2018
Same period 2017 Same period 2016
Rank 300 250 313
Rank change year-on-year -50 +63 +33
Contract jobs citing Digital Marketing 926 1,087 848
As % of all contract IT jobs advertised in the UK 0.88% 1.05% 0.83%
As % of the Processes & Methodologies category 1.01% 1.23% 0.97%
Number of daily rates quoted 774 775 686
UK median daily rate £475 £475 £425
Median daily rate % change year-on-year - +11.76% +21.43%
10th Percentile £296 £253 £231
90th Percentile £650 £600 £575
UK excluding London median daily rate £450 £450 £400
% change year-on-year - +12.50% +9.59%
Number of hourly rates quoted 7 15 31
UK median hourly rate £35.00 £35.00 £22.50
Median hourly rate % change year-on-year - +55.56% -38.39%
10th Percentile £33.00 £12.65 £16.00
90th Percentile £85.10 £48.00 £42.80
UK excluding London median hourly rate £34.50 £36.50 £24.69
% change year-on-year -5.48% +47.85% -32.40%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 91,392 88,694 87,632
As % of all contract IT jobs advertised in the UK 86.72% 85.90% 85.35%
Number of daily rates quoted 60,516 59,163 57,746
UK median daily rate £463 £450 £425
Median daily rate % change year-on-year +2.78% +5.88% +2.41%
10th Percentile £300 £278 £263
90th Percentile £638 £638 £600
UK excluding London median daily rate £425 £400 £400
% change year-on-year +6.25% - +3.23%
Number of hourly rates quoted 2,345 2,083 2,479
UK median hourly rate £22.00 £24.00 £22.50
Median hourly rate % change year-on-year -8.33% +6.67% +2.27%
10th Percentile £11.18 £11.25 £11.05
90th Percentile £50.19 £49.24 £48.38
UK excluding London median hourly rate £20.62 £24.00 £22.50
% change year-on-year -14.07% +6.67% -1.45%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing.

Contractor daily rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Digital Marketing over the 6 months to 13 December 2018.

Contractor daily rate histogram for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing.

Contractor hourly rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Digital Marketing over the 6 months to 13 December 2018.

Contractor hourly rate histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 13 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -45 893 £475 - 310
UK excluding London -41 579 £450 - 203
London -61 334 £495 -1.00% 115
South West +5 213 £425 +6.92% 48
East of England 0 124 £525 +2.44% 19
South East -57 118 £388 -13.89% 47
North of England -32 51 £425 -5.56% 44
Midlands -17 43 £415 +18.57% 37
North West -25 35 £425 -7.61% 24
West Midlands -5 31 £420 +3.38% 26
Wales -6 16 £550 - 1
East Midlands -15 12 £375 +7.14% 11
Scotland -24 11 £400 -17.95% 7
North East +4 9 £569 +37.88% 3
Yorkshire -31 8 £350 -20.00% 17
Northern Ireland +33 3 £475 -9.52%

For the 6 months to 13 December 2018, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Digital Marketing.

1 926 (100.00%) Marketing
2 614 (66.31%) Finance
3 581 (62.74%) Business Intelligence
4 576 (62.20%) Telecoms
5 569 (61.45%) SAP
5 569 (61.45%) Programme Management
6 565 (61.02%) Electronics
6 565 (61.02%) Manufacturing
7 316 (34.13%) Agile Software Development
8 156 (16.85%) Security Cleared
9 135 (14.58%) Analytics
10 127 (13.71%) JavaScript
11 121 (13.07%) Greenfield Project
12 119 (12.85%) Java
12 119 (12.85%) Web Services
12 119 (12.85%) Microsoft
13 113 (12.20%) Scrum
14 107 (11.56%) TDD
15 104 (11.23%) SOA
16 102 (11.02%) SC Cleared
17 101 (10.91%) SOAP
18 99 (10.69%) RESTful
19 97 (10.48%) SQL
20 95 (10.26%) HTML
20 95 (10.26%) DevOps
21 88 (9.50%) Amazon AWS
21 88 (9.50%) Oracle
21 88 (9.50%) Middleware
22 76 (8.21%) CRM
23 75 (8.10%) CSS

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 50 (5.40%) CMS
1 50 (5.40%) Oracle Service Bus
2 49 (5.29%) Mule
3 47 (5.08%) Oracle SOA Suite
4 25 (2.70%) Confluence
5 20 (2.16%) Elasticsearch
6 17 (1.84%) Adobe Experience Manager
7 10 (1.08%) Drupal
8 8 (0.86%) WordPress
9 7 (0.76%) Apache
9 7 (0.76%) SharePoint
10 6 (0.65%) Apache Spark
10 6 (0.65%) Jupyter
11 5 (0.54%) Sitecore CMS
12 4 (0.43%) Umbraco
13 3 (0.32%) nginx
13 3 (0.32%) SAS
13 3 (0.32%) WebLogic
14 2 (0.22%) Oracle Workflow
14 2 (0.22%) Tomcat
Applications
1 37 (4.00%) Microsoft Office
2 26 (2.81%) Microsoft Excel
3 18 (1.94%) Microsoft PowerPoint
4 8 (0.86%) Photoshop
5 7 (0.76%) Microsoft Project
6 3 (0.32%) Adobe Creative Suite
6 3 (0.32%) MS Visio
6 3 (0.32%) Spreadsheet
7 2 (0.22%) Adobe Illustrator
7 2 (0.22%) InVision
7 2 (0.22%) UserZoom
8 1 (0.11%) Acrobat
8 1 (0.11%) InDesign
Business Applications
1 28 (3.02%) Dynamics CRM
2 8 (0.86%) Eloqua
3 5 (0.54%) Unica
4 3 (0.32%) Adobe Campaign
5 2 (0.22%) SAP Hybris
6 1 (0.11%) Data Workbench
6 1 (0.11%) Magento
6 1 (0.11%) SAP GTS
6 1 (0.11%) SAP S/4HANA
6 1 (0.11%) SDL Web 8
6 1 (0.11%) Unit4 Business World
6 1 (0.11%) Workfront
Cloud Services
1 88 (9.50%) Amazon AWS
2 46 (4.97%) Microsoft Azure
3 41 (4.43%) Google Analytics
4 23 (2.48%) Adobe Analytics
5 14 (1.51%) Google Cloud Platform
6 11 (1.19%) Amazon EC2
6 11 (1.19%) GitHub
6 11 (1.19%) PaaS
7 9 (0.97%) AdWords
7 9 (0.97%) Amazon ELB
7 9 (0.97%) Google Tag Manager
8 8 (0.86%) Amazon S3
8 8 (0.86%) Dynamics 365
8 8 (0.86%) Office 365
9 7 (0.76%) BlueKai
9 7 (0.76%) SaaS
10 5 (0.54%) Cloud Computing
11 4 (0.43%) Google App Engine
11 4 (0.43%) IaaS
11 4 (0.43%) Virtual Private Cloud
Communications & Networking
1 14 (1.51%) Intranet
2 12 (1.30%) Firewall
3 8 (0.86%) Internet
4 7 (0.76%) Network Security
4 7 (0.76%) Wireless
5 6 (0.65%) HTTP
5 6 (0.65%) VPN
6 4 (0.43%) Multicast
6 4 (0.43%) VoIP
7 3 (0.32%) Cisco Nexus
7 3 (0.32%) DHCP
7 3 (0.32%) DMVPN
7 3 (0.32%) GoToMeeting
7 3 (0.32%) IPsec
7 3 (0.32%) OSPF
7 3 (0.32%) Remote Desktop
7 3 (0.32%) SMS
7 3 (0.32%) SNMP
7 3 (0.32%) WAN
8 2 (0.22%) RTP
Database & Business Intelligence
1 53 (5.72%) SQL Server
2 38 (4.10%) MySQL
3 21 (2.27%) Power BI
4 19 (2.05%) Data Warehouse
5 18 (1.94%) MongoDB
6 16 (1.73%) Oracle Database
6 16 (1.73%) PostgreSQL
7 15 (1.62%) SQL Server Integration Services
8 10 (1.08%) BigQuery
8 10 (1.08%) Relational Database
9 9 (0.97%) Big Data
9 9 (0.97%) SQL Server 2008
10 8 (0.86%) Amazon Redshift
10 8 (0.86%) Hadoop
10 8 (0.86%) SQL Server Reporting Services
11 6 (0.65%) InfluxDB
12 5 (0.54%) SQL Server Analysis Services
13 4 (0.43%) Azure SQL Data Warehouse
13 4 (0.43%) NoSQL
13 4 (0.43%) RDBMS
Development Applications
1 67 (7.24%) Git (software)
2 47 (5.08%) Jenkins
3 37 (4.00%) JIRA
4 32 (3.46%) Maven
5 21 (2.27%) Selenium
6 19 (2.05%) Team Foundation Server
7 17 (1.84%) WebDriver
8 16 (1.73%) JMeter
9 14 (1.51%) SoapUI
10 13 (1.40%) Sonatype Nexus
11 11 (1.19%) Atlassian Bamboo
12 9 (0.97%) Artifactory
12 9 (0.97%) Subversion
13 8 (0.86%) Visual Studio
14 7 (0.76%) Bitbucket
14 7 (0.76%) GitLab
14 7 (0.76%) Visual Studio Team System
15 6 (0.65%) Axure RP
16 5 (0.54%) JUnit
17 4 (0.43%) CA Gen
General
1 926 (100.00%) Marketing
2 614 (66.31%) Finance
3 576 (62.20%) Telecoms
4 565 (61.02%) Electronics
4 565 (61.02%) Manufacturing
5 37 (4.00%) Retail
6 27 (2.92%) Advertising
7 12 (1.30%) Military
8 11 (1.19%) Banking
8 11 (1.19%) Law
9 8 (0.86%) Legal
10 6 (0.65%) Back Office
10 6 (0.65%) Brand Awareness
10 6 (0.65%) Pharmaceutical
10 6 (0.65%) Publishing
11 5 (0.54%) Games
12 4 (0.43%) Automotive
12 4 (0.43%) Billing
12 4 (0.43%) French Language
12 4 (0.43%) German Language
Job Titles
1 209 (22.57%) Developer
2 125 (13.50%) Analyst
3 60 (6.48%) DevOps Engineer
4 58 (6.26%) Architect
5 54 (5.83%) Project Manager
6 46 (4.97%) Business Analyst
6 46 (4.97%) Marketing Manager
6 46 (4.97%) Senior Developer
7 37 (4.00%) Integration Developer
8 36 (3.89%) Consultant
8 36 (3.89%) Java Developer
9 32 (3.46%) Tester
10 27 (2.92%) Digital Analyst
11 26 (2.81%) Automation Tester
11 26 (2.81%) Digital Marketing Manager
12 25 (2.70%) Senior DevOps
12 25 (2.70%) Senior DevOps Engineer
13 24 (2.59%) Digital Project Manager
14 23 (2.48%) PHP Developer
14 23 (2.48%) Support Engineer
Libraries, Frameworks & Software Standards
1 119 (12.85%) Web Services
2 101 (10.91%) SOAP
3 99 (10.69%) RESTful
4 95 (10.26%) HTML
5 88 (9.50%) Middleware
6 75 (8.10%) CSS
7 69 (7.45%) XML
8 64 (6.91%) JSON
9 58 (6.26%) .NET
10 51 (5.51%) Apache Camel
11 39 (4.21%) REST
12 36 (3.89%) jQuery
13 35 (3.78%) AngularJS
14 33 (3.56%) HTML5
15 31 (3.35%) XSLT
16 30 (3.24%) React
17 29 (3.13%) Swagger
18 28 (3.02%) WireMock
19 27 (2.92%) CSS3
20 23 (2.48%) Node.js
Miscellaneous
1 121 (13.07%) Greenfield Project
2 74 (7.99%) Analytical Skills
2 74 (7.99%) User Experience
3 57 (6.16%) Social Media
4 33 (3.56%) Mobile App
5 32 (3.46%) NHS
6 14 (1.51%) Data Centre
7 12 (1.30%) Public Cloud
7 12 (1.30%) Virtual Team
8 11 (1.19%) Digital Media
9 9 (0.97%) Blog
9 9 (0.97%) Data Structures
9 9 (0.97%) Self-Motivation
10 8 (0.86%) Algorithms
10 8 (0.86%) Management Information System
11 6 (0.65%) Marketing Technology
11 6 (0.65%) PMI
12 5 (0.54%) W3C
13 4 (0.43%) New Media
13 4 (0.43%) Private Cloud
Operating Systems
1 69 (7.45%) Linux
2 47 (5.08%) Windows
3 23 (2.48%) Windows 10
4 21 (2.27%) Red Hat Enterprise Linux
5 15 (1.62%) Windows 7
6 11 (1.19%) Windows Server
7 10 (1.08%) Apple iOS
7 10 (1.08%) CentOS
7 10 (1.08%) Unix
8 7 (0.76%) AIX
8 7 (0.76%) Windows XP
9 4 (0.43%) Android
9 4 (0.43%) Mac OS X
10 3 (0.32%) Windows 8
10 3 (0.32%) Windows Server 2012
11 2 (0.22%) CoreOS
12 1 (0.11%) Kali Linux
12 1 (0.11%) Solaris
12 1 (0.11%) Ubuntu
Processes & Methodologies
1 581 (62.74%) Business Intelligence
2 569 (61.45%) Programme Management
3 316 (34.13%) Agile Software Development
4 135 (14.58%) Analytics
5 113 (12.20%) Scrum
6 107 (11.56%) TDD
7 104 (11.23%) SOA
8 95 (10.26%) DevOps
9 76 (8.21%) CRM
10 67 (7.24%) Project Management
10 67 (7.24%) SEO
11 65 (7.02%) E-Commerce
12 62 (6.70%) Stakeholder Management
13 55 (5.94%) Configuration Management
14 54 (5.83%) Problem-Solving
15 47 (5.08%) Test Automation
16 42 (4.54%) Continuous Improvement
17 41 (4.43%) Data Analysis
18 38 (4.10%) Continuous Integration
19 37 (4.00%) Workflow
Programming Languages
1 127 (13.71%) JavaScript
2 119 (12.85%) Java
3 97 (10.48%) SQL
4 54 (5.83%) C#
5 44 (4.75%) Python
6 41 (4.43%) Java 8
7 36 (3.89%) PHP
8 28 (3.02%) XPath
9 22 (2.38%) PowerShell
10 19 (2.05%) T-SQL
11 15 (1.62%) Ruby
12 13 (1.40%) ES6
12 13 (1.40%) Groovy
13 12 (1.30%) Bash Shell
14 9 (0.97%) TypeScript
15 8 (0.86%) Perl
16 7 (0.76%) Java 9
16 7 (0.76%) PHP 5
17 6 (0.65%) R
18 5 (0.54%) Go
Qualifications
1 156 (16.85%) Security Cleared
2 102 (11.02%) SC Cleared
3 42 (4.54%) Degree
4 38 (4.10%) DV Cleared
5 13 (1.40%) BC Cleared
6 9 (0.97%) Master's Degree
7 8 (0.86%) Cisco Certification
7 8 (0.86%) MBA
8 7 (0.76%) Computer Science Degree
8 7 (0.76%) PMI Certification
8 7 (0.76%) PMP
8 7 (0.76%) PRINCE2 Certification
9 5 (0.54%) CCNP
9 5 (0.54%) MCDST
9 5 (0.54%) Microsoft Certification
10 4 (0.43%) PRINCE2 Practitioner
11 3 (0.32%) CCNA
11 3 (0.32%) CTC Cleared
12 2 (0.22%) ITIL Certification
12 2 (0.22%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 42 (4.54%) QA
2 15 (1.62%) JSP 440
3 14 (1.51%) RMADS
4 13 (1.40%) PMO
5 9 (0.97%) Data Quality
6 7 (0.76%) GDPR
7 5 (0.54%) ISO/IEC 27001
8 4 (0.43%) PCI DSS
8 4 (0.43%) SLA
9 3 (0.32%) WCAG
10 2 (0.22%) Actionable Recommendations
10 2 (0.22%) HL7
10 2 (0.22%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
11 1 (0.11%) Disclosure Scotland
11 1 (0.11%) HMG Security Policy Framework
11 1 (0.11%) WAI
System Software
1 15 (1.62%) Active Directory
2 13 (1.40%) Docker
3 3 (0.32%) etcd
3 3 (0.32%) flannel
4 2 (0.22%) Ceph
4 2 (0.22%) GlusterFS
4 2 (0.22%) Hyper-V
4 2 (0.22%) Oracle RAC
4 2 (0.22%) Postfix
4 2 (0.22%) SkyDNS
4 2 (0.22%) VMware Infrastructure
5 1 (0.11%) Apache ZooKeeper
5 1 (0.11%) HDFS
5 1 (0.11%) VirtualBox
Systems Management
1 66 (7.13%) Ansible
2 52 (5.62%) Terraform
3 32 (3.46%) Puppet
4 14 (1.51%) Opscode Chef
5 11 (1.19%) Kibana
6 9 (0.97%) Kubernetes
6 9 (0.97%) logstash
6 9 (0.97%) Nagios
6 9 (0.97%) ZABBIX
7 8 (0.86%) Uchiwa
8 7 (0.76%) Pingdom
9 4 (0.43%) Cisco CUCM
10 3 (0.32%) Forum Sentry
10 3 (0.32%) Graphite
10 3 (0.32%) HAProxy
10 3 (0.32%) Sysdig
10 3 (0.32%) WSUS
11 2 (0.22%) Consul
11 2 (0.22%) Prometheus
11 2 (0.22%) rkt
Vendors
1 569 (61.45%) SAP
2 119 (12.85%) Microsoft
3 88 (9.50%) Oracle
4 72 (7.78%) Google
5 58 (6.26%) Adobe
6 49 (5.29%) WSO2
7 19 (2.05%) Tableau
8 14 (1.51%) Cisco
8 14 (1.51%) Red Hat
9 11 (1.19%) hybris
9 11 (1.19%) IBM
10 10 (1.08%) Salesforce.com
11 9 (0.97%) VMware
12 8 (0.86%) Facebook
12 8 (0.86%) Talend
12 8 (0.86%) Zend
13 7 (0.76%) New Relic
13 7 (0.76%) PagerDuty
14 6 (0.65%) Sitecore
14 6 (0.65%) Twitter