Period
to 19 September 2017

The following table provides summary statistics for contract job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 19 September 2017 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK
6 months to
19 Sep 2017
Same period 2016 Same period 2015
Rank 206 324 342
Rank change year-on-year +118 +18 +54
Contract jobs citing Digital Marketing 1229 813 789
As % of all contract IT jobs advertised in the UK 1.25% 0.76% 0.70%
As % of the Processes & Methodologies category 1.48% 0.91% 0.86%
Number of daily rates quoted 875 640 598
UK median daily rate £475 £400 £363
Median daily rate % change year-on-year +18.75% +10.34% +3.57%
10th Percentile £250 £220 £200
90th Percentile £600 £600 £503
UK excluding London median daily rate £461 £375 £365
% change year-on-year +23.00% +2.74% +4.29%
Number of hourly rates quoted 15 37 21
UK median hourly rate £21.50 £26.25 £20.00
Median hourly rate % change year-on-year -18.10% +31.25% -25.93%
10th Percentile £15.05 £16.00 £13.75
90th Percentile £45.90 £42.82 £42.50
UK excluding London median hourly rate £26.25 £20.00 £26.82
% change year-on-year +31.25% -25.43% +1.21%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 83264 89571 92172
As % of all contract IT jobs advertised in the UK 84.37% 83.68% 81.27%
Number of daily rates quoted 54899 59330 59611
UK median daily rate £450 £425 £405
Median daily rate % change year-on-year +5.88% +4.94% +1.25%
10th Percentile £281 £263 £263
90th Percentile £625 £600 £595
UK excluding London median daily rate £400 £400 £375
% change year-on-year - +6.67% +2.74%
Number of hourly rates quoted 2025 2249 2591
UK median hourly rate £24.66 £24.00 £22.50
Median hourly rate % change year-on-year +2.75% +6.67% +12.50%
10th Percentile £11.51 £11.50 £11.50
90th Percentile £50.21 £48.40 £47.71
UK excluding London median hourly rate £25.00 £25.00 £22.83
% change year-on-year - +9.51% +8.71%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing.

Contractor daily rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Digital Marketing over the 6 months to 19 September 2017.

Contractor daily rate histogram for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing.

Contractor hourly rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Digital Marketing over the 6 months to 19 September 2017.

Contractor hourly rate histogram for Digital Marketing in the UK

Digital Marketing
Top 15 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 19 September 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +120 1197 £475 +18.75% 281
UK excluding London +119 710 £461 +23.00% 178
London +65 508 £475 +11.76% 109
South West +49 212 £420 +15.86% 44
South East +36 200 £450 +20.00% 62
East of England +66 144 £531 +51.79% 15
North of England +82 80 £460 +15.00% 36
Yorkshire +55 47 £475 +22.58% 15
Midlands +37 44 £350 -15.20% 13
North West +12 28 £460 +22.67% 21
East Midlands 0 24 £350 -17.65% 7
Scotland +50 23 £475 +31.03% 5
West Midlands +34 18 £350 -7.28% 6
Wales -8 7 £544 -9.38%
North East +68 5 £400 -15.79%

For the 6 months to 19 September 2017, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Digital Marketing.

1 1229 (100.00%) Marketing
2 887 (72.17%) Finance
3 862 (70.14%) Business Intelligence
4 856 (69.65%) Telecoms
5 848 (69.00%) Electronics
6 843 (68.59%) Programme Management
7 841 (68.43%) Manufacturing
8 838 (68.19%) SAP
9 546 (44.43%) Agile Software Development
10 275 (22.38%) Security Cleared
11 221 (17.98%) TDD
12 216 (17.58%) SC Cleared
13 195 (15.87%) Scrum
14 181 (14.73%) Java
15 176 (14.32%) JSON
16 170 (13.83%) Analytics
17 153 (12.45%) DevOps
18 148 (12.04%) Greenfield Project
18 148 (12.04%) XML
19 140 (11.39%) Oracle
20 132 (10.74%) SQL
21 131 (10.66%) Project Management
22 130 (10.58%) SOA
23 126 (10.25%) HTML
24 124 (10.09%) JavaScript
25 122 (9.93%) Maven
26 116 (9.44%) Middleware
27 110 (8.95%) XSLT
28 107 (8.71%) Linux
29 106 (8.62%) E-Commerce

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 86 (7.00%) Mule
2 81 (6.59%) CMS
3 75 (6.10%) Oracle Service Bus
3 75 (6.10%) Oracle SOA Suite
4 43 (3.50%) SharePoint
5 39 (3.17%) Apache Spark
6 37 (3.01%) Confluence
7 23 (1.87%) Apache
8 22 (1.79%) Drupal
9 19 (1.55%) nginx
10 14 (1.14%) WordPress
11 12 (0.98%) OpenStack
11 12 (0.98%) SAS
11 12 (0.98%) Sitecore CMS
12 11 (0.90%) Adobe Experience Manager
12 11 (0.90%) MS Exchange
13 10 (0.81%) Apache Solr
13 10 (0.81%) Mule ESB
14 9 (0.73%) IIS
14 9 (0.73%) Umbraco
Applications
1 57 (4.64%) Microsoft Excel
2 34 (2.77%) Microsoft PowerPoint
3 32 (2.60%) Microsoft Office
4 31 (2.52%) Photoshop
5 22 (1.79%) Microsoft Project
6 9 (0.73%) MS Visio
7 7 (0.57%) Adobe Illustrator
8 5 (0.41%) Adobe After Effects
9 4 (0.33%) Adobe Creative Suite
9 4 (0.33%) Adobe Premiere
9 4 (0.33%) InVision
10 3 (0.24%) Adobe Captivate
10 3 (0.24%) SPSS
10 3 (0.24%) Stata
11 2 (0.16%) Spreadsheet
12 1 (0.081%) Chatbot
12 1 (0.081%) InDesign
12 1 (0.081%) OmniGraffle
Business Applications
1 28 (2.28%) Dynamics CRM
2 14 (1.14%) Adobe Campaign
3 11 (0.90%) NetSuite
4 10 (0.81%) WebTrends
5 8 (0.65%) SAP CO
5 8 (0.65%) SAP FI
5 8 (0.65%) SAP FI/CO
6 7 (0.57%) R3 Corda
6 7 (0.57%) Unica
7 6 (0.49%) Eloqua
7 6 (0.49%) SAP FI-AP
7 6 (0.49%) SAP SRM
8 4 (0.33%) Dynamics AX
9 3 (0.24%) Lawson
9 3 (0.24%) SessionCam
9 3 (0.24%) Workday HCM
10 2 (0.16%) Sprinklr
11 1 (0.081%) Dynamics NAV
11 1 (0.081%) Payment Gateway
11 1 (0.081%) Salesforce.com CRM
Cloud Services
1 83 (6.75%) Amazon AWS
2 45 (3.66%) Google Analytics
3 37 (3.01%) Microsoft Azure
4 20 (1.63%) AdWords
4 20 (1.63%) GitHub
5 19 (1.55%) Office 365
6 15 (1.22%) Adobe Analytics
6 15 (1.22%) Google Cloud Platform
7 14 (1.14%) G Suite
8 11 (0.90%) IaaS
9 8 (0.65%) Adobe Creative Cloud
9 8 (0.65%) Cloud Computing
9 8 (0.65%) PaaS
9 8 (0.65%) SaaS
10 6 (0.49%) Force.com
10 6 (0.49%) Salesforce Sales Cloud
10 6 (0.49%) Salesforce Service Cloud
11 5 (0.41%) Dynamics 365
11 5 (0.41%) Oracle Service Cloud
12 4 (0.33%) Veeva
Communications & Networking
1 29 (2.36%) Firewall
2 22 (1.79%) VPN
3 21 (1.71%) LAN
3 21 (1.71%) WAN
4 18 (1.46%) HTTP
5 17 (1.38%) TCP/IP
6 16 (1.30%) SSL
7 15 (1.22%) Wireless
8 12 (0.98%) 3G
8 12 (0.98%) GPRS
8 12 (0.98%) GSM
8 12 (0.98%) LTE
8 12 (0.98%) SAN
8 12 (0.98%) SGSN
9 11 (0.90%) DNS
9 11 (0.90%) Internet
10 10 (0.81%) Kerberos
10 10 (0.81%) Wi-Fi
11 8 (0.65%) HTTPS
11 8 (0.65%) Network Security
Database & Business Intelligence
1 72 (5.86%) PostgreSQL
2 70 (5.70%) Big Data
3 60 (4.88%) Hadoop
4 50 (4.07%) Relational Database
5 46 (3.74%) MySQL
6 45 (3.66%) SQL Server
7 37 (3.01%) MongoDB
8 31 (2.52%) Oracle Database
9 22 (1.79%) HBase
10 21 (1.71%) RDBMS
11 20 (1.63%) NoSQL
12 16 (1.30%) Data Warehouse
13 15 (1.22%) BusinessObjects
14 14 (1.14%) Power BI
15 11 (0.90%) Apache Hive
16 9 (0.73%) Azure SQL Data Warehouse
16 9 (0.73%) Azure SQL Database
17 8 (0.65%) Blockchain
18 7 (0.57%) Qlik Sense
19 6 (0.49%) Redis
Development Applications
1 122 (9.93%) Maven
2 97 (7.89%) Git (software)
3 75 (6.10%) Jenkins
4 68 (5.53%) JIRA
5 41 (3.34%) Cucumber
6 18 (1.46%) TeamCity
7 16 (1.30%) SoapUI
7 16 (1.30%) Visual Studio
8 15 (1.22%) Grunt
9 13 (1.06%) Artifactory
10 12 (0.98%) Selenium
11 11 (0.90%) GitLab
11 11 (0.90%) Sonatype Nexus
11 11 (0.90%) Team Foundation Server
12 10 (0.81%) Eclipse
12 10 (0.81%) IntelliJ
13 8 (0.65%) gulp
14 7 (0.57%) Ant
14 7 (0.57%) WebDriver
15 6 (0.49%) Dreamweaver
General
1 1229 (100.00%) Marketing
2 887 (72.17%) Finance
3 856 (69.65%) Telecoms
4 848 (69.00%) Electronics
5 841 (68.43%) Manufacturing
6 72 (5.86%) Retail
7 35 (2.85%) Advertising
8 19 (1.55%) Legal
8 19 (1.55%) Publishing
9 13 (1.06%) Military
10 11 (0.90%) Banking
11 10 (0.81%) French Language
11 10 (0.81%) German Language
11 10 (0.81%) Pharmaceutical
12 8 (0.65%) Law
13 7 (0.57%) Spanish Language
14 6 (0.49%) Automotive
14 6 (0.49%) Back Office
15 5 (0.41%) Brand Awareness
15 5 (0.41%) Dutch Language
Job Titles
1 323 (26.28%) Developer
2 123 (10.01%) Analyst
3 81 (6.59%) Agile Developer
4 77 (6.27%) Project Manager
5 75 (6.10%) Consultant
6 71 (5.78%) DevOps Engineer
7 66 (5.37%) Architect
8 65 (5.29%) Senior Developer
9 63 (5.13%) Integration Developer
10 58 (4.72%) Java Developer
10 58 (4.72%) SOA Developer
11 54 (4.39%) Marketing Manager
12 50 (4.07%) Business Analyst
13 36 (2.93%) Lead Developer
14 34 (2.77%) C# Developer
15 32 (2.60%) XML Specialist
16 31 (2.52%) XML Consultant
17 30 (2.44%) Digital Project Manager
18 29 (2.36%) .NET Developer
19 28 (2.28%) Software Developer
Libraries, Frameworks & Software Standards
1 176 (14.32%) JSON
2 148 (12.04%) XML
3 126 (10.25%) HTML
4 116 (9.44%) Middleware
5 110 (8.95%) XSLT
6 106 (8.62%) Swagger
7 105 (8.54%) WireMock
8 100 (8.14%) CSS
9 89 (7.24%) Apache Camel
10 85 (6.92%) .NET
11 76 (6.18%) Web Services
12 66 (5.37%) AngularJS
12 66 (5.37%) SOAP
13 61 (4.96%) RESTful
14 57 (4.64%) Node.js
14 57 (4.64%) REST
15 46 (3.74%) ASP.NET
16 45 (3.66%) jQuery
17 40 (3.25%) JSON Schema
18 38 (3.09%) ASP.NET Web API
Miscellaneous
1 148 (12.04%) Greenfield Project
2 93 (7.57%) Analytical Skills
3 85 (6.92%) User Experience
4 73 (5.94%) Social Media
5 38 (3.09%) Management Information System
6 20 (1.63%) Computer Science
6 20 (1.63%) Fintech
7 19 (1.55%) Algorithms
7 19 (1.55%) Digital Media
8 18 (1.46%) NHS
9 16 (1.30%) Data Structures
9 16 (1.30%) Mobile App
10 15 (1.22%) Data Centre
11 13 (1.06%) Virtual Team
12 11 (0.90%) PKI
13 10 (0.81%) Private Cloud
14 9 (0.73%) e-Learning
14 9 (0.73%) PMI
14 9 (0.73%) Public Cloud
15 8 (0.65%) Video Conferencing
Operating Systems
1 107 (8.71%) Linux
2 54 (4.39%) Windows
3 46 (3.74%) Unix
4 28 (2.28%) Android
5 27 (2.20%) Apple iOS
6 25 (2.03%) Mac OS X
7 18 (1.46%) Windows Server
8 16 (1.30%) Windows Server 2012
9 12 (0.98%) Windows 10
9 12 (0.98%) Windows Phone
10 10 (0.81%) AIX
10 10 (0.81%) Solaris
11 7 (0.57%) Windows 7
12 4 (0.33%) CentOS
12 4 (0.33%) Ubuntu
13 2 (0.16%) Oracle Linux
13 2 (0.16%) Red Hat Enterprise Linux
13 2 (0.16%) Windows Mobile
14 1 (0.081%) Windows 8
Processes & Methodologies
1 862 (70.14%) Business Intelligence
2 843 (68.59%) Programme Management
3 546 (44.43%) Agile Software Development
4 221 (17.98%) TDD
5 195 (15.87%) Scrum
6 170 (13.83%) Analytics
7 153 (12.45%) DevOps
8 131 (10.66%) Project Management
9 130 (10.58%) SOA
10 106 (8.62%) E-Commerce
11 98 (7.97%) Continuous Integration
12 83 (6.75%) CRM
13 82 (6.67%) SEO
14 81 (6.59%) Stakeholder Management
15 78 (6.35%) BDD
16 77 (6.27%) Configuration Management
17 69 (5.61%) MVC
18 63 (5.13%) Content Management
19 59 (4.80%) Open Source
20 55 (4.48%) Continuous Delivery
Programming Languages
1 181 (14.73%) Java
2 132 (10.74%) SQL
3 124 (10.09%) JavaScript
4 106 (8.62%) XPath
5 92 (7.49%) Python
6 73 (5.94%) C#
7 38 (3.09%) PHP
8 31 (2.52%) Ruby
9 29 (2.36%) T-SQL
10 23 (1.87%) R
10 23 (1.87%) Shell Script
11 15 (1.22%) Go
11 15 (1.22%) PowerShell
11 15 (1.22%) VB
12 11 (0.90%) Bash Shell
13 10 (0.81%) Clojure
14 7 (0.57%) ECMAScript
15 6 (0.49%) Apex Code
15 6 (0.49%) SOQL
16 5 (0.41%) Groovy
Qualifications
1 275 (22.38%) Security Cleared
2 216 (17.58%) SC Cleared
3 89 (7.24%) Degree
4 55 (4.48%) DV Cleared
5 21 (1.71%) PMI Certification
6 15 (1.22%) ITIL Certification
6 15 (1.22%) PMP
7 11 (0.90%) CISM
7 11 (0.90%) CTC Cleared
8 10 (0.81%) BC Cleared
8 10 (0.81%) CISSP
9 9 (0.73%) CLAS
10 8 (0.65%) Cisco Certification
11 7 (0.57%) NVQ Level 4
12 6 (0.49%) HND
12 6 (0.49%) IISP
13 5 (0.41%) APMP
13 5 (0.41%) CCIE
14 4 (0.33%) BPSS Clearance
14 4 (0.33%) PhD
Quality Assurance & Compliance
1 18 (1.46%) QA
2 16 (1.30%) JSP 440
3 14 (1.14%) GDPR
3 14 (1.14%) ISO/IEC 27001
4 12 (0.98%) Data Quality
5 11 (0.90%) PMO
6 3 (0.24%) GCP
6 3 (0.24%) HL7
7 2 (0.16%) Disclosure Scotland
7 2 (0.16%) EMIR
7 2 (0.16%) HMG Security Policy Framework
7 2 (0.16%) MiFID
7 2 (0.16%) RMADS
7 2 (0.16%) SLA
7 2 (0.16%) WCAG
8 1 (0.081%) IFRS
8 1 (0.081%) ISO 9000
8 1 (0.081%) ISO/IEC 27005
8 1 (0.081%) PCI DSS
8 1 (0.081%) WAI
System Software
1 72 (5.86%) Docker
2 23 (1.87%) Active Directory
3 12 (0.98%) VMware Infrastructure
4 10 (0.81%) Apache ZooKeeper
4 10 (0.81%) HDFS
5 5 (0.41%) VMware NSX
5 5 (0.41%) vSphere
6 4 (0.33%) Apache Flume
6 4 (0.33%) Hyper-V
7 3 (0.24%) Virtual Machines
7 3 (0.24%) XenApp
8 2 (0.16%) ProxySG
8 2 (0.16%) VMware ESXi
Systems Management
1 82 (6.67%) Puppet
2 69 (5.61%) Ansible
3 56 (4.56%) Opscode Chef
4 45 (3.66%) Kubernetes
5 19 (1.55%) Terraform
6 15 (1.22%) Kibana
7 13 (1.06%) logstash
8 12 (0.98%) AirWatch
9 10 (0.81%) Salt
10 9 (0.73%) HAProxy
11 8 (0.65%) Grafana
12 6 (0.49%) Prometheus
13 4 (0.33%) HP Operations Orchestration
13 4 (0.33%) HP Quality Center
13 4 (0.33%) ZABBIX
14 3 (0.24%) Packer
15 2 (0.16%) Consul
15 2 (0.16%) Sysdig
15 2 (0.16%) vMotion
15 2 (0.16%) Zipkin
Vendors
1 838 (68.19%) SAP
2 140 (11.39%) Oracle
3 98 (7.97%) Microsoft
4 90 (7.32%) Google
5 75 (6.10%) WSO2
6 72 (5.86%) Adobe
7 29 (2.36%) Tableau
8 27 (2.20%) VMware
9 26 (2.12%) Facebook
10 25 (2.03%) IBM
11 24 (1.95%) Sitecore
12 20 (1.63%) Salesforce.com
13 15 (1.22%) Cisco
14 12 (0.98%) MobileIron
14 12 (0.98%) Teradata
15 11 (0.90%) HP
15 11 (0.90%) Red Hat
15 11 (0.90%) ServiceNow
15 11 (0.90%) Twitter
16 8 (0.65%) Siebel