Period
to 18 November 2019

The following table provides summary statistics for contract job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Digital Marketing over the 6 months to 18 November 2019 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Digital Marketing
UK
6 months to
18 Nov 2019
Same period 2018 Same period 2017
Rank 280 302 238
Rank change year-on-year +22 -64 +89
Contract jobs citing Digital Marketing 766 899 1,159
As % of all contract IT jobs advertised in the UK 0.92% 0.88% 1.13%
As % of the Processes & Methodologies category 1.07% 1.01% 1.32%
Number of daily rates quoted 629 757 824
UK median daily rate £450 £475 £475
Median daily rate % change year-on-year -5.26% - +15.15%
10th Percentile £141 £280 £250
90th Percentile £650 £638 £594
UK excluding London median daily rate £438 £450 £450
% change year-on-year -2.78% - +12.50%
Number of hourly rates quoted 11 7 16
UK median hourly rate £20.50 £35.00 £34.00
Median hourly rate % change year-on-year -41.43% +2.94% +51.11%
10th Percentile £10.25 £33.00 £13.25
90th Percentile £48.75 £85.10 £47.50
UK excluding London median hourly rate £30.00 £34.50 £36.00
% change year-on-year -13.04% -4.17% +33.95%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Contract vacancies with a requirement for process or methodology skills 71,651 88,972 88,016
As % of all contract IT jobs advertised in the UK 86.05% 86.88% 86.19%
Number of daily rates quoted 46,926 58,858 58,489
UK median daily rate £475 £460 £450
Median daily rate % change year-on-year +3.26% +2.22% +5.88%
10th Percentile £295 £300 £275
90th Percentile £650 £638 £625
UK excluding London median daily rate £438 £425 £400
% change year-on-year +2.94% +6.25% -
Number of hourly rates quoted 2,281 2,295 2,114
UK median hourly rate £23.75 £22.00 £23.00
Median hourly rate % change year-on-year +7.95% -4.35% +2.22%
10th Percentile £12.00 £11.25 £11.25
90th Percentile £53.75 £50.65 £49.50
UK excluding London median hourly rate £22.50 £21.00 £23.75
% change year-on-year +7.14% -11.58% +3.61%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in contract jobs citing Digital Marketing.

Contractor daily rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Daily Rate Histogram

The daily rate distribution of IT jobs citing Digital Marketing over the 6 months to 18 November 2019.

Contractor daily rate histogram for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Trend

This chart provides the 3-month moving average for contractor hourly rates quoted in IT jobs citing Digital Marketing.

Contractor hourly rate trend for Digital Marketing in the UK

Digital Marketing
Contractor Hourly Rate Histogram

The hourly rate distribution of IT jobs citing Digital Marketing over the 6 months to 18 November 2019.

Contractor hourly rate histogram for Digital Marketing in the UK

Digital Marketing
Top 14 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 18 November 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 698 £450 -5.26% 190
UK excluding London +21 473 £438 -2.78% 154
London +48 282 £450 -7.69% 47
South West +12 242 £520 +22.35% 38
South East +18 99 £349 -7.00% 33
Scotland +71 58 £400 -11.11% 9
Midlands +45 29 £425 +2.41% 27
West Midlands +29 21 £450 +8.43% 23
North of England -3 20 £439 +3.24% 32
East of England -69 19 £225 -57.14% 13
North West -1 15 £450 +5.88% 22
East Midlands +25 8 £250 -4.76% 4
Wales +18 6 £550 - 2
Yorkshire +21 5 £425 +30.77% 10

For the 6 months to 18 November 2019, IT contractor jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads with a requirement for Digital Marketing.

1 766 (100.00%) Marketing
2 570 (74.41%) Finance
3 541 (70.63%) Business Intelligence
4 529 (69.06%) Public Sector
5 527 (68.80%) Telecoms
6 526 (68.67%) SAP
7 524 (68.41%) Manufacturing
7 524 (68.41%) Programme Management
8 522 (68.15%) Electronics
9 205 (26.76%) Agile Software Development
10 182 (23.76%) Security Cleared
11 121 (15.80%) Windows
12 119 (15.54%) SC Cleared
13 106 (13.84%) Windows 10
14 103 (13.45%) HTML
15 100 (13.05%) Analytics
16 99 (12.92%) JavaScript
17 92 (12.01%) Microsoft
18 82 (10.70%) CSS
19 71 (9.27%) DV Cleared
20 68 (8.88%) Project Management
21 67 (8.75%) Adobe
22 62 (8.09%) Java
23 60 (7.83%) User Experience
23 60 (7.83%) Problem-Solving
24 58 (7.57%) Azure
25 57 (7.44%) SQL
26 53 (6.92%) Scrum
27 51 (6.66%) Analytical Skills
28 50 (6.53%) CRM

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 40 (5.22%) CMS
2 21 (2.74%) Confluence
3 14 (1.83%) Adobe Experience Manager
4 9 (1.17%) SharePoint
5 8 (1.04%) WordPress
6 6 (0.78%) Apache
6 6 (0.78%) WebLogic
7 5 (0.65%) Drupal
7 5 (0.65%) Mule
7 5 (0.65%) Oracle Service Bus
7 5 (0.65%) Oracle SOA Suite
7 5 (0.65%) Skype for Business
7 5 (0.65%) Tomcat
8 4 (0.52%) BizTalk Server
9 3 (0.39%) Apache Spark
9 3 (0.39%) Elasticsearch
9 3 (0.39%) JBoss
10 2 (0.26%) Apache Qpid
10 2 (0.26%) Gunicorn
10 2 (0.26%) Jetty
Applications
1 24 (3.13%) Microsoft Office
2 19 (2.48%) Microsoft Excel
3 16 (2.09%) Sketch
4 13 (1.70%) Microsoft PowerPoint
5 12 (1.57%) Microsoft Project
6 11 (1.44%) InVision
7 8 (1.04%) Adobe Creative Suite
8 6 (0.78%) Photoshop
9 5 (0.65%) Adobe Illustrator
9 5 (0.65%) InDesign
10 2 (0.26%) Chatbot
10 2 (0.26%) Figma
10 2 (0.26%) Marvel
10 2 (0.26%) MS Visio
11 1 (0.13%) Adobe XD
11 1 (0.13%) OmniGraffle
11 1 (0.13%) Zeplin
Business Applications
1 12 (1.57%) Eloqua
2 11 (1.44%) Dynamics CRM
3 7 (0.91%) Adobe Campaign
4 3 (0.39%) Magento
4 3 (0.39%) Oracle Applications
5 2 (0.26%) Remedy ITSM
5 2 (0.26%) Salesforce.com CRM
5 2 (0.26%) Unica
5 2 (0.26%) WebTrends
6 1 (0.13%) assyst
6 1 (0.13%) Oracle AML
6 1 (0.13%) Primavera
6 1 (0.13%) SAP CO
6 1 (0.13%) SAP FI
6 1 (0.13%) SAP FI/CO
6 1 (0.13%) Sparx Enterprise Architect
6 1 (0.13%) Unit4 Business World
Cloud Services
1 58 (7.57%) Azure
2 36 (4.70%) AWS
2 36 (4.70%) Google Analytics
2 36 (4.70%) Office 365
3 19 (2.48%) Adobe Analytics
4 17 (2.22%) Power Platform
5 15 (1.96%) SaaS
6 13 (1.70%) Azure Active Directory
7 12 (1.57%) PaaS
8 8 (1.04%) GCP
8 8 (1.04%) Salesforce Service Cloud
9 7 (0.91%) IaaS
9 7 (0.91%) Salesforce Sales Cloud
10 6 (0.78%) Serverless
11 5 (0.65%) Amazon EC2
11 5 (0.65%) Amazon S3
11 5 (0.65%) AWS Lambda
11 5 (0.65%) Cloud Computing
12 4 (0.52%) Adobe Creative Cloud
12 4 (0.52%) Google Tag Manager
Communications & Networking
1 19 (2.48%) DNS
2 12 (1.57%) Firewall
3 8 (1.04%) TCP/IP
3 8 (1.04%) WAN
4 7 (0.91%) Internet
5 6 (0.78%) DHCP
5 6 (0.78%) Intranet
5 6 (0.78%) Remote Desktop
5 6 (0.78%) Skype
5 6 (0.78%) SSH
5 6 (0.78%) VPN
6 4 (0.52%) Bluetooth
6 4 (0.52%) Cisco ASA
6 4 (0.52%) Wi-Fi
7 3 (0.39%) FTP
7 3 (0.39%) HTTP
7 3 (0.39%) Network Security
7 3 (0.39%) Unified Communications
7 3 (0.39%) Wireless
8 2 (0.26%) LAN
Database & Business Intelligence
1 25 (3.26%) SQL Server
2 20 (2.61%) Data Warehouse
3 16 (2.09%) Power BI
4 12 (1.57%) Relational Database
5 11 (1.44%) MySQL
6 10 (1.31%) PostgreSQL
7 8 (1.04%) Big Data
8 7 (0.91%) Jackrabbit
9 6 (0.78%) DataStage
9 6 (0.78%) MongoDB
9 6 (0.78%) Oracle Database
9 6 (0.78%) QualityStage
9 6 (0.78%) SQL Server Integration Services
10 5 (0.65%) Amazon Redshift
10 5 (0.65%) NoSQL
10 5 (0.65%) RDBMS
10 5 (0.65%) SQL Server 2016
11 4 (0.52%) BigQuery
11 4 (0.52%) BusinessObjects
11 4 (0.52%) Oracle Database 12c
Development Applications
1 38 (4.96%) JIRA
2 35 (4.57%) Git (software)
3 18 (2.35%) Jenkins
4 17 (2.22%) Visual Studio
5 12 (1.57%) Team Foundation Server
6 11 (1.44%) Selenium
7 7 (0.91%) Axure RP
7 7 (0.91%) git-flow
7 7 (0.91%) Visual Studio Team System
8 6 (0.78%) Vagrant
9 5 (0.65%) Cucumber
9 5 (0.65%) GitLab
9 5 (0.65%) JMeter
9 5 (0.65%) JUnit
10 4 (0.52%) gulp
10 4 (0.52%) Moq
10 4 (0.52%) MSTest
11 3 (0.39%) Maven
11 3 (0.39%) TeamCity
11 3 (0.39%) webpack
General
1 766 (100.00%) Marketing
2 570 (74.41%) Finance
3 529 (69.06%) Public Sector
4 527 (68.80%) Telecoms
5 524 (68.41%) Manufacturing
6 522 (68.15%) Electronics
7 34 (4.44%) Retail
8 17 (2.22%) Advertising
8 17 (2.22%) Publishing
9 12 (1.57%) Law
10 11 (1.44%) Banking
11 10 (1.31%) Military
12 9 (1.17%) Legal
13 7 (0.91%) Games
14 3 (0.39%) Automotive
14 3 (0.39%) German Language
14 3 (0.39%) Local Government
14 3 (0.39%) Police
15 2 (0.26%) Investment Banking
15 2 (0.26%) Pharmaceutical
Job Titles
1 118 (15.40%) Developer
2 84 (10.97%) Architect
3 72 (9.40%) Consultant
3 72 (9.40%) Windows Engineer
4 69 (9.01%) Analyst
5 59 (7.70%) Project Manager
6 48 (6.27%) Desktop Support
6 48 (6.27%) Support Engineer
7 44 (5.74%) Windows Support Engineer
8 43 (5.61%) Desktop Engineer
9 39 (5.09%) Desktop Support Engineer
10 35 (4.57%) Designer
11 30 (3.92%) Business Analyst
12 27 (3.52%) Coordinator
13 26 (3.39%) Deployment Engineer
13 26 (3.39%) Windows Deployment Engineer
14 25 (3.26%) Security Assurance Coordinator
15 24 (3.13%) Java Developer
16 23 (3.00%) Digital Project Manager
16 23 (3.00%) SCCM Consultant
Libraries, Frameworks & Software Standards
1 103 (13.45%) HTML
2 82 (10.70%) CSS
3 34 (4.44%) Web Services
4 30 (3.92%) HTML5
5 28 (3.66%) .NET
6 26 (3.39%) RESTful
7 24 (3.13%) CSS3
8 23 (3.00%) XML
9 22 (2.87%) JSON
10 20 (2.61%) React
11 19 (2.48%) AngularJS
11 19 (2.48%) jQuery
12 17 (2.22%) Middleware
13 14 (1.83%) Node.js
14 13 (1.70%) ASP.NET
15 12 (1.57%) Sass
16 11 (1.44%) REST
16 11 (1.44%) SOAP
16 11 (1.44%) Spring
17 10 (1.31%) ASP.NET MVC
Miscellaneous
1 60 (7.83%) User Experience
2 51 (6.66%) Analytical Skills
3 45 (5.87%) Social Media
4 34 (4.44%) NHS
5 32 (4.18%) Management Information System
6 23 (3.00%) Greenfield Project
7 17 (2.22%) Mobile App
8 15 (1.96%) Self-Motivation
9 13 (1.70%) Analytical Mindset
10 12 (1.57%) Data Centre
11 10 (1.31%) PKI
12 8 (1.04%) Digital Media
12 8 (1.04%) Virtual Team
13 7 (0.91%) Blog
13 7 (0.91%) Public Cloud
14 5 (0.65%) Algorithms
14 5 (0.65%) Graphic Design
14 5 (0.65%) W3C
15 4 (0.52%) Data Structures
15 4 (0.52%) Marketing Technology
Operating Systems
1 121 (15.80%) Windows
2 106 (13.84%) Windows 10
3 46 (6.01%) Linux
4 45 (5.87%) Windows 7
5 16 (2.09%) Android
6 14 (1.83%) Windows Server
7 13 (1.70%) Apple iOS
8 10 (1.31%) Red Hat Enterprise Linux
9 7 (0.91%) Windows Server 2012
10 6 (0.78%) Windows 8
11 5 (0.65%) Unix
11 5 (0.65%) Windows XP
12 4 (0.52%) Windows Mobile
13 3 (0.39%) CentOS
13 3 (0.39%) Mac OS X
13 3 (0.39%) Oracle Linux
13 3 (0.39%) Windows Server 2008
14 2 (0.26%) AIX
14 2 (0.26%) Amazon Linux
15 1 (0.13%) Solaris
Processes & Methodologies
1 541 (70.63%) Business Intelligence
2 524 (68.41%) Programme Management
3 205 (26.76%) Agile Software Development
4 100 (13.05%) Analytics
5 68 (8.88%) Project Management
6 60 (7.83%) Problem-Solving
7 53 (6.92%) Scrum
8 50 (6.53%) CRM
9 43 (5.61%) E-Commerce
9 43 (5.61%) ITIL
10 41 (5.35%) DevOps
11 35 (4.57%) Content Management
11 35 (4.57%) Stakeholder Management
12 33 (4.31%) Test Automation
13 30 (3.92%) Migration
13 30 (3.92%) Project Delivery
13 30 (3.92%) TDD
14 29 (3.79%) Service Management
15 28 (3.66%) User Stories
16 27 (3.52%) Mobile Device Management
Programming Languages
1 99 (12.92%) JavaScript
2 62 (8.09%) Java
3 57 (7.44%) SQL
4 36 (4.70%) Python
5 33 (4.31%) C#
6 17 (2.22%) PHP
7 14 (1.83%) Bash Shell
8 12 (1.57%) Java 8
9 11 (1.44%) ES6
10 10 (1.31%) PowerShell
11 8 (1.04%) R
12 7 (0.91%) C
12 7 (0.91%) C++
12 7 (0.91%) PL/SQL
13 6 (0.78%) PHP 7
13 6 (0.78%) TypeScript
14 5 (0.65%) Ruby
14 5 (0.65%) T-SQL
15 3 (0.39%) Apex Code
15 3 (0.39%) Shell Script
Qualifications
1 182 (23.76%) Security Cleared
2 119 (15.54%) SC Cleared
3 71 (9.27%) DV Cleared
4 40 (5.22%) Degree
5 12 (1.57%) Cisco Certification
5 12 (1.57%) Computer Science Degree
6 10 (1.31%) Master's Degree
7 8 (1.04%) CCNA
7 8 (1.04%) CISSP
8 6 (0.78%) BPSS Clearance
8 6 (0.78%) MCP
8 6 (0.78%) PMI Certification
9 5 (0.65%) CISM
10 4 (0.52%) CBAP
10 4 (0.52%) CISA
10 4 (0.52%) IIBA
10 4 (0.52%) PMP
10 4 (0.52%) SANS
11 3 (0.39%) APMP
11 3 (0.39%) PhD
Quality Assurance & Compliance
1 37 (4.83%) QA
2 27 (3.52%) JSP 440
3 25 (3.26%) RMADS
4 10 (1.31%) Data Quality
5 6 (0.78%) GDPR
5 6 (0.78%) WCAG
6 5 (0.65%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
6 5 (0.65%) NCSC
6 5 (0.65%) NIST
6 5 (0.65%) PMO
6 5 (0.65%) SLA
7 4 (0.52%) ISO/IEC 27001
8 2 (0.26%) HL7
8 2 (0.26%) ISO/IEC 27005
8 2 (0.26%) NIST 800
9 1 (0.13%) Actionable Recommendations
9 1 (0.13%) Cyber Essentials
9 1 (0.13%) Disclosure Scotland
9 1 (0.13%) PCI DSS
System Software
1 32 (4.18%) Active Directory
2 20 (2.61%) Docker
3 2 (0.26%) Terminal Services
3 2 (0.26%) VMware Infrastructure
4 1 (0.13%) DFS Replication
4 1 (0.13%) HDFS
4 1 (0.13%) Hyper-V
4 1 (0.13%) Microsoft App-V
4 1 (0.13%) Snort
4 1 (0.13%) Virtual Desktop
4 1 (0.13%) Virtual Machines
4 1 (0.13%) VMware ESXi
4 1 (0.13%) XenApp
4 1 (0.13%) XenDesktop
Systems Management
1 34 (4.44%) SCCM
2 23 (3.00%) AirWatch
3 19 (2.48%) Ansible
4 18 (2.35%) Microsoft Intune
5 10 (1.31%) Terraform
6 9 (1.17%) Puppet
7 8 (1.04%) Kubernetes
8 5 (0.65%) Single Sign-On
9 2 (0.26%) Network Intrusion Detection System
10 1 (0.13%) Cisco CUCM
10 1 (0.13%) Consul
10 1 (0.13%) Data Guard
10 1 (0.13%) Host Intrusion Detection System
10 1 (0.13%) Oracle RMAN
10 1 (0.13%) OSSEC
10 1 (0.13%) SCOM
10 1 (0.13%) Systems Management Server (SMS)
10 1 (0.13%) WMI
10 1 (0.13%) WSUS
Vendors
1 526 (68.67%) SAP
2 92 (12.01%) Microsoft
3 67 (8.75%) Adobe
4 48 (6.27%) Google
5 33 (4.31%) Salesforce.com
6 27 (3.52%) Oracle
7 15 (1.96%) Tableau
7 15 (1.96%) Tealium
8 12 (1.57%) Salesforce Marketing Cloud
9 11 (1.44%) IBM
10 10 (1.31%) Cisco
10 10 (1.31%) Ensighten
10 10 (1.31%) Facebook
11 9 (1.17%) Sitecore
12 8 (1.04%) Optimizely
13 7 (0.91%) BiZZdesign
13 7 (0.91%) Twitter
14 6 (0.78%) CA
14 6 (0.78%) Red Hat
15 5 (0.65%) VMware