Period
to 21 January 2021

The following table provides summary statistics for contract job vacancies advertised in West London with a requirement for Personalization skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Personalization over the 6 months to 21 January 2021 with a comparison to the same period in the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Personalization
London > West London
6 months to
21 Jan 2021
Same period 2020 Same period 2019
Rank 47 93 120
Rank change year-on-year +46 +27 +12
Contract jobs citing Personalization 2 1 7
As % of all contract jobs advertised in West London 0.50% 0.070% 0.35%
As % of the Processes & Methodologies category 0.54% 0.082% 0.39%
Number of daily rates quoted 1 1 5
Median daily rate £500 £425 £600
Median daily rate % change year-on-year +17.65% -29.17% +23.08%
London median daily rate £375 £545 £525
% change year-on-year -31.19% +3.81% +16.67%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
London median hourly rate £72.50 - £36.67

Personalization is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in West London with a requirement for process or methodology skills.

All Process and Methodology Skills
West London
Contract vacancies with a requirement for process or methodology skills 369 1,218 1,791
As % of all contract IT jobs advertised in West London 91.34% 85.84% 90.55%
Number of daily rates quoted 237 854 1,201
Median daily rate £500 £465 £450
Median daily rate % change year-on-year +7.53% +3.33% -2.17%
10th Percentile £250 £275 £218
90th Percentile £625 £619 £600
London median daily rate £500 £513 £510
% change year-on-year -2.44% +0.49% +2.00%
Number of hourly rates quoted 18 34 41
Median hourly rate £32.25 £31.25 £32.50
Median hourly rate % change year-on-year +3.20% -3.85% +41.30%
10th Percentile £18.00 £11.42 £14.25
90th Percentile £63.13 £52.50 £48.75
Median hourly rate £32.50 £23.00 £22.26
% change year-on-year +41.30% +3.32% +1.18%

Personalization
Job Vacancy Trend in West London

Job postings citing Personalization as a proportion of all IT jobs advertised in West London.

Job vacancy trend for Personalization in West London

Personalization
Contractor Daily Rate Trend in West London

3-month moving average daily rate quoted in jobs citing Personalization in West London.

Daily rate trend for Personalization in West London

Personalization
Contract Job Locations in West London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Personalization within the West London region over the 6 months to 21 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hounslow - 1 £500 -
Hillingdon - 1 - -
Personalization
London

For the 6 months to 21 January 2021, IT contractor jobs citing Personalization also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West London region with a requirement for Personalization.

1 2 (100.00%) Agile Software Development
1 2 (100.00%) Web Services
1 2 (100.00%) SQL
2 1 (50.00%) J2EE
2 1 (50.00%) Oracle
2 1 (50.00%) Java
2 1 (50.00%) RAD
2 1 (50.00%) CRM
2 1 (50.00%) Data Warehouse
2 1 (50.00%) E-Commerce
2 1 (50.00%) Data Modelling
2 1 (50.00%) ETL
2 1 (50.00%) Eclipse
2 1 (50.00%) Business Intelligence
2 1 (50.00%) IBM
2 1 (50.00%) Microsoft
2 1 (50.00%) Salesforce.com
2 1 (50.00%) Retail
2 1 (50.00%) Data Management
2 1 (50.00%) Lucene
2 1 (50.00%) Artificial Intelligence
2 1 (50.00%) Data Mart
2 1 (50.00%) Google
2 1 (50.00%) Marketing
2 1 (50.00%) JIRA
2 1 (50.00%) QlikView
2 1 (50.00%) Use Case
2 1 (50.00%) Data Protection
2 1 (50.00%) PCI DSS
2 1 (50.00%) Data Architecture

Personalization
Co-occurring IT Skills in West London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (50.00%) Apache Pig
1 1 (50.00%) Apache Solr
1 1 (50.00%) Apache Spark
Cloud Services
1 1 (50.00%) AWS
1 1 (50.00%) AWS Lambda
1 1 (50.00%) Azure
1 1 (50.00%) GCP
1 1 (50.00%) Power Platform
1 1 (50.00%) Serverless
Database & Business Intelligence
1 1 (50.00%) Apache Hive
1 1 (50.00%) Big Data
1 1 (50.00%) BigQuery
1 1 (50.00%) Data Lake
1 1 (50.00%) Data Mart
1 1 (50.00%) Data Warehouse
1 1 (50.00%) Hadoop
1 1 (50.00%) HBase
1 1 (50.00%) Power BI
1 1 (50.00%) QlikView
1 1 (50.00%) Tableau
Development Applications
1 1 (50.00%) Eclipse
1 1 (50.00%) Git (software)
1 1 (50.00%) Jenkins
1 1 (50.00%) JIRA
1 1 (50.00%) kappa
General
1 1 (50.00%) Marketing
1 1 (50.00%) Retail
Job Titles
1 1 (50.00%) Architect
1 1 (50.00%) Data Architect
Libraries, Frameworks & Software Standards
1 2 (100.00%) Web Services
2 1 (50.00%) J2EE
2 1 (50.00%) Kafka
2 1 (50.00%) Lucene
Miscellaneous
1 1 (50.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) Agile Software Development
2 1 (50.00%) Artificial Intelligence
2 1 (50.00%) Business Intelligence
2 1 (50.00%) CRM
2 1 (50.00%) Data Acquisition
2 1 (50.00%) Data Architecture
2 1 (50.00%) Data Ingestion
2 1 (50.00%) Data Management
2 1 (50.00%) Data Modelling
2 1 (50.00%) Data Protection
2 1 (50.00%) Data Strategy
2 1 (50.00%) E-Commerce
2 1 (50.00%) ETL
2 1 (50.00%) IT Strategy
2 1 (50.00%) Matrix Organization
2 1 (50.00%) Problem-Solving
2 1 (50.00%) RAD
2 1 (50.00%) Technical Leadership
2 1 (50.00%) Thought Leadership
2 1 (50.00%) Use Case
Programming Languages
1 2 (100.00%) SQL
2 1 (50.00%) Java
Quality Assurance & Compliance
1 1 (50.00%) Data Quality
1 1 (50.00%) GDPR
1 1 (50.00%) PCI DSS
System Software
1 1 (50.00%) Apache Flume
1 1 (50.00%) HDFS
Vendors
1 1 (50.00%) Google
1 1 (50.00%) IBM
1 1 (50.00%) Microsoft
1 1 (50.00%) Oracle
1 1 (50.00%) Salesforce Marketing Cloud
1 1 (50.00%) Salesforce.com