Period
to 10 July 2020

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in West London. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 10 July 2020 with a comparison to the same period over the previous 2 years.

Note that daily and hourly rates are treated separately in these statistics. When calculating contractor rate percentiles, daily rates are never derived from quoted hourly rates or vice versa.

Marketing
London > West London
6 months to
10 Jul 2020
Same period 2019 Same period 2018
Rank 32 52 49
Rank change year-on-year +20 -3 -27
Contract jobs citing Marketing 28 72 105
As % of all contract jobs advertised in West London 4.33% 3.84% 4.83%
As % of the General category 13.93% 11.43% 12.65%
Number of daily rates quoted 17 51 74
Median daily rate £450 £425 £400
Median daily rate % change year-on-year +5.88% +6.25% -
10th Percentile £248 £218 £175
90th Percentile £596 £575 £575
London median daily rate £475 £475 £450
% change year-on-year - +5.56% -
Number of hourly rates quoted 3 3 2
Median hourly rate £27.50 £16.00 £20.25
Median hourly rate % change year-on-year +71.88% -20.99% +15.71%
10th Percentile £25.65 £15.00 £16.78
90th Percentile £56.75 £33.35 £23.93
London median hourly rate £27.50 £31.00 £34.50
% change year-on-year -11.29% -10.14% +30.19%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in West London with a requirement for common skills.

All General Skills
West London
Contract vacancies with a requirement for common skills 201 630 830
As % of all contract IT jobs advertised in West London 31.11% 33.62% 38.14%
Number of daily rates quoted 140 409 558
Median daily rate £425 £450 £450
Median daily rate % change year-on-year -5.56% - +12.50%
10th Percentile £131 £288 £225
90th Percentile £645 £575 £575
London median daily rate £525 £525 £518
% change year-on-year - +1.45% +3.50%
Number of hourly rates quoted 11 18 28
Median hourly rate £32.45 £47.50 £35.00
Median hourly rate % change year-on-year -31.68% +35.71% +37.25%
10th Percentile £13.75 £18.57 £11.25
90th Percentile £48.75 £53.75 £48.48
Median hourly rate £35.00 £21.00 £24.00
% change year-on-year +66.67% -12.50% +13.78%

Marketing
Job Vacancy Trend in West London

Job postings citing Marketing as a proportion of all IT jobs advertised in West London.

Job vacancy trend for Marketing in West London

Marketing
Contractor Daily Rate Trend in West London

3-month moving average daily rate quoted in jobs citing Marketing in West London.

Daily rate trend for Marketing in West London

Marketing
Daily Rate Histogram in West London

Daily rate distribution for jobs citing Marketing in West London over the 6 months to 10 July 2020.

Daily rate histogram for Marketing in West London

Marketing
Contractor Hourly Rate Trend in West London

3-month moving average hourly rates quoted in jobs citing Marketing in West London.

Hourly rate trend for Marketing in West London

Marketing
Hourly Rate Histogram in West London

Hourly rate distribution of jobs citing Marketing in West London over the 6 months to 10 July 2020.

Hourly rate histogram for Marketing in West London

Marketing
Contract Job Locations in West London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the West London region over the 6 months to 10 July 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hounslow +22 12 £300 -31.43% 1
Richmond upon Thames +10 7 £550 +83.33% 1
Hillingdon +19 2 £500 -9.09% 1
Marketing
London

For the 6 months to 10 July 2020, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads across the West London region with a requirement for Marketing.

1 12 (42.86%) Business Intelligence
1 12 (42.86%) Agile Software Development
2 10 (35.71%) SQL
3 9 (32.14%) Analytics
4 8 (28.57%) Finance
5 7 (25.00%) E-Commerce
5 7 (25.00%) Salesforce.com
5 7 (25.00%) Waterfall
5 7 (25.00%) Digital Marketing
6 6 (21.43%) Visualisation
6 6 (21.43%) CRM
6 6 (21.43%) Analytical Skills
7 5 (17.86%) User Experience
7 5 (17.86%) Decision-Making
7 5 (17.86%) Data Warehouse
7 5 (17.86%) Oracle
7 5 (17.86%) Microsoft Excel
7 5 (17.86%) Teradata
7 5 (17.86%) Eloqua
8 4 (14.29%) Kanban
8 4 (14.29%) Tableau
8 4 (14.29%) User Acceptance Testing
8 4 (14.29%) Programme Management
8 4 (14.29%) Scrum
8 4 (14.29%) Electronics
8 4 (14.29%) Telecoms
8 4 (14.29%) Manufacturing
8 4 (14.29%) Python
8 4 (14.29%) SAP
8 4 (14.29%) ETL

Marketing
Co-occurring IT Skills in West London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (7.14%) Apache Spark
Applications
1 5 (17.86%) Microsoft Excel
2 1 (3.57%) Figma
2 1 (3.57%) Microsoft PowerPoint
2 1 (3.57%) Microsoft Project
Business Applications
1 5 (17.86%) Eloqua
2 2 (7.14%) Oracle ERP
3 1 (3.57%) Salesforce.com CRM
Cloud Services
1 4 (14.29%) Veeva
2 2 (7.14%) Power Platform
3 1 (3.57%) Azure
3 1 (3.57%) Silverpop
Communications & Networking
1 1 (3.57%) Broadband
Database & Business Intelligence
1 5 (17.86%) Data Warehouse
2 3 (10.71%) Big Data
2 3 (10.71%) Data Mining
2 3 (10.71%) Enterprise Data Warehouse
2 3 (10.71%) Looker
2 3 (10.71%) MongoDB
2 3 (10.71%) OLAP
2 3 (10.71%) OLAP Cube
2 3 (10.71%) Oracle OLAP
2 3 (10.71%) Oracle Reports
3 2 (7.14%) Hadoop
3 2 (7.14%) Power BI
3 2 (7.14%) QlikView
3 2 (7.14%) Spark SQL
General
1 8 (28.57%) Finance
2 4 (14.29%) Electronics
2 4 (14.29%) Manufacturing
2 4 (14.29%) Public Sector
2 4 (14.29%) Telecoms
3 3 (10.71%) Pharmaceutical
4 2 (7.14%) Retail
5 1 (3.57%) Brand Awareness
5 1 (3.57%) Danish Language
5 1 (3.57%) Legal
Job Titles
1 10 (35.71%) Analyst
2 5 (17.86%) Business Analyst
2 5 (17.86%) Marketing Analyst
3 4 (14.29%) Marketing Business Analyst
4 3 (10.71%) Automation Analyst
4 3 (10.71%) Business Intelligence Manager
4 3 (10.71%) Coordinator
4 3 (10.71%) Data Analyst
4 3 (10.71%) DevOps Manager
4 3 (10.71%) Marketing Automation Analyst
4 3 (10.71%) Marketing Manager
4 3 (10.71%) Project Manager
5 2 (7.14%) Analytics Manager
5 2 (7.14%) Data Engineer
5 2 (7.14%) Security Manager
6 1 (3.57%) Automation Engineer
6 1 (3.57%) Digital Agile Project Manager
6 1 (3.57%) Finance Business Analyst
6 1 (3.57%) Marketing Communications Manager
6 1 (3.57%) SQL Analyst
Miscellaneous
1 6 (21.43%) Analytical Skills
2 5 (17.86%) User Experience
3 4 (14.29%) Algorithms
4 3 (10.71%) Self-Motivation
5 2 (7.14%) Management Information System
5 2 (7.14%) Social Media
6 1 (3.57%) Acoustics
6 1 (3.57%) FMCG
6 1 (3.57%) Life Science
6 1 (3.57%) Mobile App
Operating Systems
1 1 (3.57%) Android
1 1 (3.57%) Apple iOS
Processes & Methodologies
1 12 (42.86%) Agile Software Development
1 12 (42.86%) Business Intelligence
2 9 (32.14%) Analytics
3 7 (25.00%) Digital Marketing
3 7 (25.00%) E-Commerce
3 7 (25.00%) Waterfall
4 6 (21.43%) CRM
4 6 (21.43%) Visualisation
5 5 (17.86%) Decision-Making
6 4 (14.29%) ETL
6 4 (14.29%) Kanban
6 4 (14.29%) Marketing Automation
6 4 (14.29%) Problem-Solving
6 4 (14.29%) Programme Management
6 4 (14.29%) Scrum
6 4 (14.29%) User Acceptance Testing
7 3 (10.71%) Artificial Intelligence
7 3 (10.71%) Migration
7 3 (10.71%) Project Management
7 3 (10.71%) Stakeholder Management
Programming Languages
1 10 (35.71%) SQL
2 4 (14.29%) Python
Qualifications
1 3 (10.71%) Degree
2 1 (3.57%) Master's Degree
2 1 (3.57%) Numerate Degree
Quality Assurance & Compliance
1 3 (10.71%) GDPR
1 3 (10.71%) QA
2 2 (7.14%) SLA
Vendors
1 7 (25.00%) Salesforce.com
2 5 (17.86%) Oracle
2 5 (17.86%) Teradata
3 4 (14.29%) SAP
3 4 (14.29%) Tableau
4 3 (10.71%) Salesforce Marketing Cloud
5 2 (7.14%) Microsoft
5 2 (7.14%) Remedy
6 1 (3.57%) Cisco
6 1 (3.57%) IBM
6 1 (3.57%) Marketo